Advertisement
| digital marketing or project management: Digital Project Management Taylor Olson, 2016 The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to successfully manage digital projects from end-to-end and was created to be easily adaptable to different project types and technological advances. |
| digital marketing or project management: Socio-economic Systems: Paradigms for the Future Elena G. Popkova, Victoria N. Ostrovskaya, Aleksei V. Bogoviz, 2021-03-05 This book is reflective of a science-based vision of the future development paradigm of economic and social systems. It deals with the digitization as the technological basis for the future development of economic and social systems and presents a review of groundbreaking technologies and prospects for their application. The specific character of the industry and prospects for the application of digital technologies in business are analyzed. A rationale is provided for future prospects for the sustainable development of economic and social systems in a digital economy. The authors determine the process of the formation and development of the information-oriented society, social and educational aspects of the digitization, as well as the institutional framework of the digital future of social and economic systems. The book combines the best works following the results of the 12th International Research-to-Practice Conference “Artificial Intelligence: Anthropogenic Nature vs. Social Origin” that was held by the Institute of Scientific Communications (ISC) in cooperation with the Siberian Federal University and the Krasnoyarsk Regional Fund of support of scientific and scientific–technical activities on 5–7 December 2019, in Krasnoyarsk, Russia, as well as following the results of the 3rd International Research-to-Practice Conference “Economic and Social Systems: Paradigms for the Future” that was held by the ISC in cooperation with the Pyatigorsk State University on 5–6 February 2020. The target audience of the book consists of representatives of the academic community concerned with the future prospects for the development of economic and social systems, as well as economic agents engaged in the digitization of business processes, and representatives of public agencies regulating the development of business systems for their progressivity, sustainability and competitiveness. |
| digital marketing or project management: The Project Manager's Guide to Mastering Agile Charles G. Cobb, 2015-01-05 Streamline project workflow with expert agile implementation The Project Management Profession is beginning to go through rapid and profound transformation due to the widespread adoption of agile methodologies. Those changes are likely to dramatically change the role of project managers in many environments as we have known them and raise the bar for the entire project management profession; however, we are in the early stages of that transformation and there is a lot of confusion about the impact it has on project managers: There are many stereotypes and misconceptions that exist about both Agile and traditional plan-driven project management, Agile and traditional project management principles and practices are treated as separate and independent domains of knowledge with little or no integration between the two and sometimes seen as in conflict with each other Agile and Waterfall are thought of as two binary, mutually-exclusive choices and companies sometimes try to force-fit their business and projects to one of those extremes when the right solution is to fit the approach to the project It’s no wonder that many Project Managers might be confused by all of this! This book will help project managers unravel a lot of the confusion that exists; develop a totally new perspective to see Agile and traditional plan-driven project management principles and practices in a new light as complementary to each other rather than competitive; and learn to develop an adaptive approach to blend those principles and practices together in the right proportions to fit any situation. There are many books on Agile and many books on traditional project management but what’s very unique about this book is that it takes an objective approach to help you understand the strengths and weaknesses of both of those areas to see how they can work synergistically to improve project outcomes in any project. The book includes discussion topics, real world case studies, and sample enterprise-level agile frameworks that facilitate hands-on learning as well as an in-depth discussion of the principles behind both Agile and traditional plan-driven project management practices to provide a more thorough level of understanding. |
| digital marketing or project management: Be a Pmp Ace in 30 Days Roji Abraham, 2015-12-05 Do you want to earn the #1 Certification for Project Management globally? Are you in possession of numerous resources yet clueless on how you could organise yourself to be fully prepared to take on the PMP exam? Does the thought of attempting the PMP exam scare you? Roji Abraham, a successful project manager in a $4 Billion firm, a certified PMP, and an MBA graduate from one of Europe's best business schools, writes in his unique style about his 30 day journey to PMP certification and gives step-by-step guidance on how you could effectively utilise your time while preparing for the exam. 'Be a PMP ace in 30 days' isn't a full-fledged guide with a truckload of information on each section but rather, a companion book, that shows you, how in 30 days, you could use your resources effectively, and be ready for the PMP exam and succeed. That too, without having to take even a day off from work! Here's what you get from this book that will oversee your personal journey to PMP certification: 1. Guidance on the necessary tools and resources you need while preparing for the PMP exam and how to use them effectively. 2. Website links to a downloadable weekly calendar with suggested daily and hourly schedules for covering each topic and reviewing them effectively over 30 days 3. Website link to a print-friendly downloadable process chart 4. Key notes for each day that highlights the most important topics for that day. 5. Information on some great free/budget online resources 6. Useful tips for the exam day. 7. Five interviews with successful PMP candidates, from around the globe, with their suggestions on how to conquer the PMP exam. |
| digital marketing or project management: Digital Marketing Fundamentals Marjolein Visser, Berend Sikkenga, Mike Berry, 2021-07-05 Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing. |
| digital marketing or project management: Interactive Project Management Nancy Lyons, Meghan Wilker, 2012-04-12 As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work. In this book, the authors: Define the unique characteristics of interactive projects Explain the importance of emotional intelligence in the workplace Discuss communication techniques that help teams work together more efficiently Outline a process and specific deliverables that clarify how to think about critical aspects of a project Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch |
| digital marketing or project management: Digital and Social Media Marketing Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz, 2016-11-18 Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing. |
| digital marketing or project management: Managing Change in Organizations Project Management Institute, 2013-08-01 Managing Change in Organizations: A Practice Guide is unique in that it integrates two traditionally disparate world views on managing change: organizational development/human resources and portfolio/program/project management. By bringing these together, professionals from both worlds can use project management approaches to effectively create and manage change. This practice guide begins by providing the reader with a framework for creating organizational agility and judging change readiness. |
| digital marketing or project management: Digital Marketing in Practice Hanne Knight, Lizette Vorster, 2023-03-03 Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing. |
| digital marketing or project management: Complete Guide to Digital Project Management Shailesh Kumar Shivakumar, 2018-02-19 Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered. This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios. The Complete Guide to Digital Project Management provides valuable tools for your use such as: Frameworks: governance, quality, knowledge transfer, root cause analysis, digital product evaluation, digital consulting, estimation Templates: estimation, staffing, resource induction, RACI Models: governance, estimation, pricing, digital maturity continuous execution, earned value management and effort forecast Metrics: project management, quality What You’ll Learn Study best practices and failure scenarios in digital projects, including common challenges, recurring problem themes, and leading indicators of project failures Explore an in-depth discussion of topics related to project quality and project governance Understand Agile and Scrum practices for Agile execution See how to apply Quality Management in digital projects, including a quality strategy, a quality framework, achieving quality in various project phases, and quality best practices Be able to use proven metrics and KPIs to track, monitor, and measure project performance Discover upcoming trends and innovations in digital project management Read more than 20 real-world scenarios in digital project management with proven best practices to handle the scenarios, and a chapter on a digital transformation case study Who This Book Is For Software project managers, software program managers, account managers, software architects, lead developers, and digital enthusiasts |
| digital marketing or project management: Project Management in the Digital Transformation Era Sergey Bushuyev, Ronggui Ding, Mladen Radujkovic, 2023-06-16 This book presents the proceedings of the 32nd World Congress of the International Project Management Association (IPMA). Digitalization is changing many fields of development and accelerating the global economic world. This challenge concerns project management as the driver of change. More than 1000 participants of the 32nd IPMA World Congress are an international community of the best experts and practitioners of project management. The Program Committee of the Congress includes more than 30 experts from Europe, Asia, America, and Australia, heads of large companies, and leading scientists and practitioners representing various areas of management, economics, and digital technology. The project management community discussed the challenges and prospects of the digital age, to find solutions to the problems that it poses to project management. The discussion took place in different formats – presentations, master classes, panel discussions, business games, and seminars that will be conducted by the world’s leading experts in the project management field. |
| digital marketing or project management: Digital and Social Media Marketing Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz, 2016-11-18 Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing. |
| digital marketing or project management: Digital Marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, 2024-07-12 Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs. |
| digital marketing or project management: Digital Marketing Essentials: Strategies for the Modern Business Cybellium, Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| digital marketing or project management: DOMINATE THE DIGITAL MARKETING Antonio Silva, 2024-05-05 In this special edition, we not only cover the fundamentals of digital marketing, but also dive into the advanced strategies and latest trends that are shaping the future of the industry. Throughout this course, you will be guided by experienced experts, learn from real case studies and have the opportunity to apply the concepts learned in practical scenarios. |
| digital marketing or project management: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing or project management: Digital Marketing Annmarie Hanlon, 2018-12-29 An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. |
| digital marketing or project management: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| digital marketing or project management: Digital Marketing Technologies Hashem Aghazadeh, |
| digital marketing or project management: Practical Digital Marketing and AI Psychology J. Jonathan Gabay, 2024-08-05 Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. |
| digital marketing or project management: Handbook of Research on Technology Applications for Effective Customer Engagement Mohd Suki, Norazah, 2020-09-04 In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students. |
| digital marketing or project management: Trends In Project Management Quay Consulting, 2015-11-18 Are the right projects being initiated and delivered effectively in your organisation? Are the right people managing your projects in the right way? Are the business change impacts of your project being effectively managed? Project management is a multifaceted discipline and the path to success presents significant challenges for many organisations. Effective project managers build the bridge between business need and technology capability, thus mitigating risk and promoting the desired outcomes of projects, programmes and portfolio management. In this compilation, Quay delivers articulate thought leadership and insights on effective transformation and practical, real-world experience for delivering successful projects. |
| digital marketing or project management: Digital Marketing Strategy Simon Kingsnorth, 2019-04-03 Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy. |
| digital marketing or project management: Digital Marketing Godfrey Parkin, 2016-12-01 The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Marketing: Strategies for Online Success clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment. |
| digital marketing or project management: Handbook of Research on Emerging Technologies for Effective Project Management Jamil, George Leal, Ribeiro, Fernanda, Malheiro da Silva, Armando, Maravilhas Lopes, Sérgio, 2019-09-13 Driven by such tools as big data, cognitive computing, new business models, and the internet of things, the overall demand for innovation is becoming more critical for competitiveness and emerging technologies. These technologies have become real alternatives for the market and offer new perspectives for modern project management applications. The Handbook of Research on Emerging Technologies for Effective Project Management is an essential research publication that proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. It encompasses academic and scientific propositions, reviews for conceptual bases, applications of theories in new market solutions, and cases of successful insertion of disruptive technologies and business models in new competitive market offers. Featuring a range of topics such as innovation management, business administration, and marketing, this book is ideal for project managers, IT specialists, software developers, executives, practitioners, managers, marketers, researchers, and industry professionals. |
| digital marketing or project management: Project Management Approaches for Online Learning Design Eby, Gulsun, 2013-01-31 Developments in online learning and its design are areas that continue to grow in order to enhance students learning environments and experiences. However, in the implementation of new technologies, the importance of properly and fairly overseeing these courses is often undervalued. Project Management Approaches for Online Learning Design boldly focuses on this unique area of virtual learning by adopting a theoretical point of view and discussing the planning, organizing, securing and managing of resources to bring about the successful completion of online learning goals and objectives. This reference source brings together project management based approaches with an exclusive focus on each online learning design project. |
| digital marketing or project management: Everyday Project Management Jeff Davidson, 2019-09-03 “Everyday Project Management is a practical guide for anyone new or needing to learn more about project management. Unlike many other books, it does not rely on arcane concepts and terms, and simply tells it like it is.” —Todd C. Williams, President of eCameron, Inc., and author of Filling Execution Gaps and Rescue the Problem Project Everyday Project Management provides the direction you need to apply project management's time-tested tools for keeping things on time and under budget. It introduces the wide variety of tasks you will have to tackle, including assembling a team, mapping out a plan, monitoring progress, keeping your team motivated, and using appropriate planning tools, such as project management software or wall charts. In addition, you'll gain a clearer picture of the project manager's role in the conception, planning, execution, control, and completion of a project. Each chapter offers essential bite-sized nuggets of wisdom that will help you succeed, outlining the kinds of challenges you'll encounter, the interpersonal issues that will arise, and ways to stay on time and on budget in pursuit of the desired quality outcome. You'll learn how Gantt charts can keep your project on schedule, how the critical path method can be used to conserve resources, and how to juggle multiple projects, bosses, and reporting structures. Whether you are managing one project or many, this quick and easy guide to the tasks, tools, and skills of project management will carry you from project launch to project completion. Most importantly, you will learn why having a work-life balance is vital to project managers who seek long and prosperous careers. |
| digital marketing or project management: Project Management for Humans Brett Harned, 2017-07-01 Project management—it’s not just about following a template or using a tool, but rather developing personal skills and intuition to find a method that works for everyone. Whether you’re a designer or a manager, Project Management for Humans will help you estimate and plan tasks, scout and address issues before they become problems, and communicate with and hold people accountable. |
| digital marketing or project management: Beyond the Mainstream: Top 50 Emerging Careers for GenNexT Avinaash Deshmukh, Dr. Vidya Bhate, 2023-03-24 If you compete to be the best you may become the number one … but if you work to be unique, you will be the only one…. Anonymous You want to make a great life for yourself and that depends wholesomely on what career you make. You really want to make a careful and well thought out decision, don’t you? You want to follow your passion... your interests... but are not sure if you will be able to really make it big. Big in terms of your expected social and financial growth. Big enough to make your loved ones proud of you. You just want to make one life … but the million options out there just camouflage that One which is yours. Sometimes lack of information and sometimes self-doubt is what keeps your brakes pressed when you really want to accelerate. So here we bring, handpicked TOP 50 emerging careers for You – The Millennial, the Centennial or the Alpha Gen. A career for each one of you and yet different from the routine. With all the important information you may just need to make that decision. Whether you feel you are a techie or a free spirited or one with a business knack, you may just have your eureka moment here.. You may just find that ONE which belongs to you… the one which YOU belong to.. |
| digital marketing or project management: Digital Marketing in the Modern Age: Navigating the Digital Landscape Razu Rahman, 2024-08-16 Digital Marketing in the Modern Age: Navigating the Digital Landscape delves into the dynamic world of digital marketing, offering readers a comprehensive guide to understanding and mastering the ever-evolving digital environment. This book explores key strategies and tools that businesses can leverage to effectively reach and engage their target audience. From the fundamentals of digital marketing to advanced tactics in SEO, social media, and analytics, this book provides valuable insights and actionable steps for marketers and entrepreneurs looking to thrive in today's competitive online marketplace. |
| digital marketing or project management: Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation Jamil, George Leal, 2015-01-31 The field of project management experiences conceptual, technological, and decision issues when projects are created, implemented, and executed without the needed strategic connection. It is important to improve the connection between knowledge management and project management practices. The Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation bridges the gap between knowledge management and project management practices by providing both classical and modern views on their relationship. Discussing principles, practices, methods, and real case studies, this book describes the importance of aligning projects with a knowledge-based strategic plan to the benefit of practitioners, professionals, scholars, and researchers in the fields of management and information science. |
| digital marketing or project management: Digital Marketing Ira Kaufman, Chris Horton, Mariusz Soltanifar, 2023-06-29 Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of network thinking, as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank. |
| digital marketing or project management: Ergonomics In Design Pei-Luen Rau, 2024-07-24 Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France, 24-27 July 2024. |
| digital marketing or project management: Translation and Localization Project Management Keiran J. Dunne, Elena S. Dunne, 2011 Over the past three decades, translation has evolved from a profession practiced largely by individuals to a cottage industry model and finally to a formally recognized industrial sector that is project-based, heavily outsourced and that encompasses a wide range of services in addition to translation. As projects have grown in size, scope and complexity, and as project teams have become increasingly distributed across geographies, time zones, languages and cultures, formalized project management has emerged as both a business requirement and a critical success factor for language service providers. In recognition of these developments, this volume examines the application of project management concepts, tools and techniques to translation and localization projects. The contributors are seasoned practitioners and scholars who offer insights into the central role of project management in the language industry today and discuss best-practice approaches to the adaptation of generic project management knowledge, skills, tools and techniques for translation and localization projects. |
| digital marketing or project management: DIGITAL MARKETING NARAYAN CHANGDER, 2024-01-10 THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY. |
| digital marketing or project management: British Qualifications 2020 Kogan Page Editorial, 2019-12-03 Now in its 50th edition, British Qualifications 2020 is the definitive one-volume guide to every recognized qualification on offer in the United Kingdom. With an equal focus on both academic and professional vocational studies, this indispensable guide has full details of all institutions and organizations involved in the provision of further and higher education, making it the essential reference source for careers advisers, students, and employers. It also contains a comprehensive and up-to-date description of the structure of further and higher education in the UK, including an explanation of the most recent education reforms, providing essential context for the qualifications listed. British Qualifications 2020 is compiled and checked annually to ensure the highest currency and accuracy of this valuable information. Containing details on the professional vocational qualifications available from over 350 professional institutions and accrediting bodies, informative entries for all UK academic universities and colleges, and a full description of the current structural and legislative framework of academic and vocational education, it is the complete reference for lifelong learning and continuing professional development in the UK. |
| digital marketing or project management: Careers in Marketing Eric Siebert, 2016 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description. |
| digital marketing or project management: Events Project Management Georgiana Els, Ian Reed, Vanessa Mawer, Hanya Pielichaty, 2016-11-10 This book provides events management students with an accessible and essential introduction to project management. Written by both academics and industry experts, Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings. Key questions include: What is project management? How does it connect to events management? What is effective project management within the events sector? How does academic theory connect to practice? The book is coherently structured into 12 chapters covering crucial event management topics such as stakeholders, supply chain management, project management tools and techniques, and financial and legal issues. Guides, templates, case study examples, industry tips and activity tasks are integrated in the text and online to show practice and aid knowledge. Written in an engaging style, this text offers the reader a thorough understanding of how to successfully project manage an event from the creative idea to the concrete product. It is essential reading for all events management students. |
| digital marketing or project management: AI-Driven Project Management Kristian Bainey, 2024-04-02 Accelerate your next project with artificial intelligence and ChatGPT In AI-Driven Project Management: Harnessing the Power of Artificial Intelligence and ChatGPT to Achieve Peak Productivity and Success, veteran IT and project management advisor Kristian Bainey delivers an insightful collection of strategies for automating the administration and management of projects. In the book, the author focuses on four key areas where project leaders can achieve improved results with AI's data-centric capabilities: minimizing surprises, minimizing bias, increasing standards, and accelerating decision making. You'll also find: Primers on the role of AI and ChatGPT in Agile, Hybrid, and Predictive approaches to project management How to accurately forecast a project with ChatGPT Techniques for crafting impactful AI strategy using AI project management principles Perfect for managers, executives, and business leaders everywhere, AI-Driven Project Management is also a must-read for project management professionals, tech professionals and enthusiasts, and anyone else interested in the intersection of artificial intelligence, machine learning, and project management. |
| digital marketing or project management: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
Using the Project Management Methods in Digital Marketing
The purpose of this paper is to increase the competi-tive advantages of marketing companies by means of application of the system of project management in digital marketing.
The Project Manager of the Future - Project Management …
With this report, PMI makes clear the critical nature of partnerships between HR and project management for organizations that want to be successful in capitalizing on technological …
The Role of Artificial Intelligence in Marketing Project …
Dec 22, 2023 · Data-driven marketing is an approach that uses data analysis and artificial intelligence (AI) techniques to optimize marketing campaigns and strategies.
Traditional marketing VS digital marketing: An analysis
This research paper describes the different types of digital marketing techniques like SEO, SEM, SMM, PPC etc. This paper addresses importance and risk factors associated with digital …
Innovative Project and Product Management
What is a Project? A project is a short-term, focused effort to deliver a unique product, service, or solution — with a clear start and finish. Involves resources, planning, and coordination. Project. …
A Study on Digital Marketing and its Impact on Revenue …
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms …
Project Dissertation Report on BUSINESS PLAN OF A DIGITAL …
• The likely growth in digital marketing is to be at an average of 14 percent annually. Factors influencing the scope of Digital Marketing • Shift from man-made to automated mediums • …
Introduction to Digital Project Management - Springer
Therefore, it is very important to understand the critical aspects of project management and its related challenges and to be aware of the best project management techniques. This chapter …
Understanding digital marketing strategy - Adobe Experience …
An effective digital marketing strategy helps you drive business growth by expanding and reinforcing your customer engagement in the most competitive online arenas. But every …
Comparative Analysis of Traditional Marketing vs. Digital …
Digital marketing leverages the internet and electronic devices to deliver promotional content. This includes a wide array of tactics such as search engine optimization (SEO), pay-per-click (PPC) …
THE IGNITIONONE GROUP BIG BOOK OF DIGITAL …
• Data Visualization Can Unlock Digital’s Advertising Confusion • Why Offl ine Data is Key to Online Data Segmentation • Let’s Use Data Not Just to Target Ads, but to Make Ads Better
Impact of Digital Marketing on Organizational Performance
Digital marketing has become essential to contemporary business tactics, significantly enhancing organizational effectiveness. According to a study by Chaffey & Smith (2017), there is a …
Post Graduate Certificate in Management (Digital Marketing) …
Post Graduate Certificate in Management (Digital Marketing) [PGCM [DM] PROGRAMME CURRICULUM 1 | P a g e SEMESTER I Integrated E-Marketing 1. Introduction to Marketing. 2. …
THE IMPACT OF DIGITAL MARKETING PRACTICES ON THE …
Conclusion: The most important conclusion it’s confirmed that digital marketing in all its forms affects the performance of the telecom company and improves the results of digital marketing. …
Digital product management: Trends, experiences, and …
What are the things that help to differentiate great product management? Well, truly product and end user–centric thinking. It’s the shift from outputs to outcomes, from milestones to user …
Digital Transformation: A Project Management Case Study
This chapter explores the project management aspects of digital transformation. To start with, you will look at the main concepts of digital transformation, such as common drivers, challenges, …
MSc in Digital Project Management & Consulting - ESCP …
The MSc in Digital Project Management & Consulting equips students with the skills and knowledge to succeed in an increasingly digitalised world. This MSc would be suitable for …
The Impact of Digital Marketing Strategy for Educational …
This research paper presents a comprehensive digital marketing strategy designed for an educational client, CIATN (a cosmetology institute), to enhance its online presence, attract …
The Complete Guide to Agile Marketing - Adobe Experience …
In an efort to be more agile and to ultimately survive, many marketers have adopted Agile Marketing, a work management methodology that emphasizes visibility, collaboration, …
Using the Project Management Methods in Digital …
The purpose of this paper is to increase the competi-tive advantages of marketing companies by means of application of the system of project management in digital marketing.
Innovative marketing approach in project management: A …
marketing in project management. This framework aims to highlight the marketing applications involved in project management. The frame-work has carried on the different marketing …
The Project Manager of the Future - Project Management …
With this report, PMI makes clear the critical nature of partnerships between HR and project management for organizations that want to be successful in capitalizing on technological …
The Role of Artificial Intelligence in Marketing Project …
Dec 22, 2023 · Data-driven marketing is an approach that uses data analysis and artificial intelligence (AI) techniques to optimize marketing campaigns and strategies.
Traditional marketing VS digital marketing: An analysis
This research paper describes the different types of digital marketing techniques like SEO, SEM, SMM, PPC etc. This paper addresses importance and risk factors associated with digital …
Innovative Project and Product Management
What is a Project? A project is a short-term, focused effort to deliver a unique product, service, or solution — with a clear start and finish. Involves resources, planning, and coordination. …
A Study on Digital Marketing and its Impact on Revenue …
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms …
Project Dissertation Report on BUSINESS PLAN OF A …
• The likely growth in digital marketing is to be at an average of 14 percent annually. Factors influencing the scope of Digital Marketing • Shift from man-made to automated mediums • …
Introduction to Digital Project Management - Springer
Therefore, it is very important to understand the critical aspects of project management and its related challenges and to be aware of the best project management techniques. This chapter …
Understanding digital marketing strategy - Adobe …
An effective digital marketing strategy helps you drive business growth by expanding and reinforcing your customer engagement in the most competitive online arenas. But every …
Comparative Analysis of Traditional Marketing vs. Digital …
Digital marketing leverages the internet and electronic devices to deliver promotional content. This includes a wide array of tactics such as search engine optimization (SEO), pay-per-click (PPC) …
THE IGNITIONONE GROUP BIG BOOK OF DIGITAL …
• Data Visualization Can Unlock Digital’s Advertising Confusion • Why Offl ine Data is Key to Online Data Segmentation • Let’s Use Data Not Just to Target Ads, but to Make Ads Better
Impact of Digital Marketing on Organizational Performance
Digital marketing has become essential to contemporary business tactics, significantly enhancing organizational effectiveness. According to a study by Chaffey & Smith (2017), there is a …
Post Graduate Certificate in Management (Digital …
Post Graduate Certificate in Management (Digital Marketing) [PGCM [DM] PROGRAMME CURRICULUM 1 | P a g e SEMESTER I Integrated E-Marketing 1. Introduction to Marketing. …
THE IMPACT OF DIGITAL MARKETING PRACTICES ON THE …
Conclusion: The most important conclusion it’s confirmed that digital marketing in all its forms affects the performance of the telecom company and improves the results of digital marketing. …
Digital product management: Trends, experiences, and …
What are the things that help to differentiate great product management? Well, truly product and end user–centric thinking. It’s the shift from outputs to outcomes, from milestones to user …
Digital Transformation: A Project Management Case Study
This chapter explores the project management aspects of digital transformation. To start with, you will look at the main concepts of digital transformation, such as common drivers, challenges, …
MSc in Digital Project Management & Consulting - ESCP …
The MSc in Digital Project Management & Consulting equips students with the skills and knowledge to succeed in an increasingly digitalised world. This MSc would be suitable for …
The Impact of Digital Marketing Strategy for Educational …
This research paper presents a comprehensive digital marketing strategy designed for an educational client, CIATN (a cosmetology institute), to enhance its online presence, attract …
The Complete Guide to Agile Marketing - Adobe Experience …
In an efort to be more agile and to ultimately survive, many marketers have adopted Agile Marketing, a work management methodology that emphasizes visibility, collaboration, …
