Advertisement
| digital marketing and psychology: Impact of digital marketing on consumer psychology Shweta Singh, 2022-10-04 Seminar paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, , language: English, abstract: The research aim is to address the impact of digital marketing on consumer psychology. Traditional marketing strategies are currently being replaced with digital marketing strategies as a result of highly competitive nature of the firm and the technical developments enabled by usage of the internet. Digital marketing spans a wide area in a market with intense competition. It comprises looking at company strategies that use digital technology to save costs while also expanding operations globally. Digital marketing has a greater opportunity for business growth in the coming years since consumers are happy when making purchases online and believe it to be more secure than traditional marketing. Consumers can now review product specifications and compare performance as needed because of digital marketing, providing them the flexibility to choose and the mobility to place orders wherever they are, whenever they want. As a result of improved technology and increased online contact, consumer connectedness is increasing every day, altering consumer preferences as well as requiring that businesses understand consumer psychology. This research investigates how consumer psychology is impacted by digital marketing. Digital marketing may eventually replace traditional marketing due to its positive impact on consumer psychology. The following research objectives are going to be looked at: 1. To explore the conceptual understanding of digital marketing and consumer psychology 2. To analyse impact of digital marketing on consumer psychology toward purchasing decision 3. To select an appropriate framework for assessing the consumer psychology of online shoppers |
| digital marketing and psychology: Leveraging Consumer Behavior and Psychology in the Digital Economy Suki, Norazah Mohd, Suki, Norbayah Mohd, 2020-06-26 With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy. |
| digital marketing and psychology: Online Consumer Psychology Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch, 2005-03-23 Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online. |
| digital marketing and psychology: Brand Seduction Daryl Weber, 2016-04-25 Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. —Seth Godin, author of All Marketers Are Liars Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized. —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to seduce customers and grow their businesses. |
| digital marketing and psychology: Innovative Perspectives on Corporate Communication in the Global World Olvera-Lobo, María Dolores, Gutiérrez-Artacho, Juncal, Rivera-Trigueros, Irene, Díaz-Millón, Mar, 2021-04-23 Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness. |
| digital marketing and psychology: How to Learn Digital Marketing from Scratch and Alone - Volume 06 Max Editorial, 2024-08-01 Marketing psychology is a fascinating field that explores how human behavior influences purchasing decisions and how marketers can utilize this knowledge to create more effective campaigns. Understanding the psychology behind consumer choices can transform marketing strategies, helping brands connect with their audiences in a deeper and more meaningful way. What is Marketing Psychology? Marketing psychology studies how psychological factors influence consumer decisions. This includes an analysis of the emotions, perceptions, attitudes and motivations that affect how and why people buy products and services. Understanding these aspects allows marketers to create messages and strategies that resonate with target audiences. The Importance of Understanding Consumer Behavior Understanding consumer behavior is essential to creating marketing strategies that really make an impact. When brands know their customers' motivations and needs, they can develop campaigns that meet those demands more effectively. This not only increases the chances of conversion but also builds loving relationships with consumers. Main Concepts in Marketing Psychology Motivation : What drives consumer behavior? Motivation can be divided into basic needs (such as food and shelter) and psychological needs (such as self-image and status). Understanding these motivations helps brands create campaigns that meet these needs. Perception : How do consumers interpret and give meaning to the information they receive? Perception can be influenced by factors such as product presentation, branding and marketing messages. Brands that understand how to shape perception can create a more favorable and attractive image. Attitudes : Consumers' attitudes towards a product or brand can determine their purchasing behavior. Attitudes can be influenced by past experiences, recommendations from friends and family, and marketing campaigns. Emotions : Emotions play a crucial role in purchasing decisions. The ability to evoke positive emotions, such as joy or reassurance, can increase the likelihood of conversion and brand loyalty. Practical Applications in Digital Marketing Market Segmentation : Using psychological data to segment target audiences based on their behaviors and preferences can make campaigns more effective. For example, segmenting consumers based on their motivations or attitudes can help create more targeted and impactful messages. Personalization : Personalizing marketing experiences, such as product recommendations based on purchasing history or online behavior, can create a sense of relevance and increase engagement. Testing and Adjusting : Conducting A/B testing to understand how different messages and offers affect consumer behavior can provide valuable insights and help optimize campaigns. Conclusion Marketing psychology offers deep insight into how consumers think and age. By applying the principles of psychology to digital marketing, professionals can create more effective strategies and build stronger networks with their audiences. This knowledge is fundamental for anyone who wants to understand and influence consumer behavior effectively. |
| digital marketing and psychology: Practical Digital Marketing and AI Psychology J. Jonathan Gabay, 2024-08-05 Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. |
| digital marketing and psychology: Consumer Psychology in a Social Media World Claudiu V. Dimofte, Curtis P. Haugtvedt, Richard F. Yalch, 2015-09-16 Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy. |
| digital marketing and psychology: The Psychology of Advertising Bob M. Fennis, Wolfgang Stroebe, 2015-12-22 Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages get across successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication. |
| digital marketing and psychology: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing and psychology: The Psychology of Digital Media at Work Daantje Derks, Arnold Bakker, 2013-05-07 In many professions daily work life has become unthinkable without the use of a computer with access to the Internet. As technological innovations progress rapidly and new applications of interactional media are invented, organizational behaviour continues to change. The central theme of this book is how new media affect organizational behavior and employee well-being. A variety of topics are considered: applications of new media in both personnel psychology and organizational psychology tools to improve selection and assessment issues arising in the context of training, learning and career development the use of online games for education and recreation the impact of mobile devices on organizational life the implications of new forms of collaboration by means of virtual teams. The research documented in this volume consists of high quality, quantitative studies illustrated by lively practical examples. The combination of science and practice ensures that new insights supported by empirical studies are translated into practical implications. The book will be essential reading for researchers and students in organizational psychology and related disciplines. |
| digital marketing and psychology: Redirect Timothy D. Wilson, 2011-09-08 What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? There is no such pill, but story editing -- the scientifically based approach described in Redirect -- can accomplish all of this. The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, Redirect demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives. There are few academics who write with as much grace and wisdom as Timothy Wilson. Redirect is a masterpiece. -- Malcolm Gladwell |
| digital marketing and psychology: Bottlenecks David C. Evans, 2017-02-11 Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook |
| digital marketing and psychology: Online Consumer Behavior Angeline Close, 2012 First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company. |
| digital marketing and psychology: Quantitative Research Methods in Consumer Psychology Paul Hackett, 2018-12-07 Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses. |
| digital marketing and psychology: The Psychology of Consumer Profiling in a Digital Age Barrie Gunter, 2016-05-05 Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era. |
| digital marketing and psychology: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, David López López, 2021-05-26 This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. |
| digital marketing and psychology: Smart Persuasion Philippe AIMÉ, Jochen GRÜNBECK, 2019-03-01 Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa. |
| digital marketing and psychology: Online Consumer Psychology Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch, 2005-03-23 Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. |
| digital marketing and psychology: The SAGE Handbook of Social Media Marketing Annmarie Hanlon, Tracy L. Tuten, 2022-06-16 This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. |
| digital marketing and psychology: Practical Digital Marketing and AI Psychology J. Jonathan Gabay, 2024 Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. |
| digital marketing and psychology: Evaluating Social Media Marketing Katarzyna Sanak-Kosmowska, 2021-11-24 This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author’s quantitative and qualitative research into the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender’s and the recipient’s perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book’s detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists. |
| digital marketing and psychology: Jab, Jab, Jab, Right Hook Gary Vaynerchuk, 2013-11-26 New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr. |
| digital marketing and psychology: The Iconist Jamie Mustard, 2019-10-01 Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will lock onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you. |
| digital marketing and psychology: Psychology of the Digital Age John R. Suler, 2016 Drawing on years of online research, this book presents key principles of life and wellbeing in the digital realm. |
| digital marketing and psychology: Digital Neuromarketing Sam Page, 2015-09-16 This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business. |
| digital marketing and psychology: Webs of Influence Nathalie Nahai, 2012-12-14 As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results. |
| digital marketing and psychology: Emerging Trends in Psychology, Law, Communication Studies, Culture, Religion, and Literature in the Global Digital Revolution Yulianto Budi Setiawan, Santi Rahmawati, 2020-02-25 The Fourth Industrial Revolution has the potential to raise global income levels and improve the quality of life for populations around the world. Technology development of AI, self-driving, big data, the Internet of things, and many digital revolutions have changed how people interact with each other. Therefore, developing a comprehensive and globally shared view of how technology is affecting our lives and reshaping our social, cultural, and human environments is essential. There has never been a time of more significant promise, or one of greater potential peril. Today’s decision-makers, however, are too often trapped in traditional, linear thinking, or too absorbed by the multiple crises demanding their attention, to think strategically about the forces of disruption and innovation shaping our future. The main goal of the conference was to provide an outlet for papers discussing the importance and impact of industrial revolution 4.0 to influence social aspect in human life. The proceedings consist of papers covering issues on psychology, law, communication studies, culture, religion, and literature. The proceedings will provide the latest research and constitute a concise but timely medium for the dissemination. The Proceedings of the 1st International Conference on Social Sciences Series (SOSCIS 2019) will be invaluable to professionals and academics in psychology, law, communication studies, culture, religion, and literature. |
| digital marketing and psychology: Digital Advertising Shelly Rodgers, Esther Thorson, 2017-02-17 Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners. |
| digital marketing and psychology: Sensory Marketing Aradhna Krishna, 2011-02-25 What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms. |
| digital marketing and psychology: Media Psychology Navin Kumar, 2020-12-23 This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies. |
| digital marketing and psychology: The Suitcase Entrepreneur Natalie Sisson, 2017-09-05 Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms. |
| digital marketing and psychology: Consumer Psychology for Marketing G. R. Foxall, Ronald Earl Goldsmith, 1994 The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading. |
| digital marketing and psychology: Dark Psychology in Digital Marketing Crystal Hutchinson Jd, 2024-08-11 In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies-it demands a commitment to ethics. Ethical Digital Marketing: Strategies for Success in a Transparent World is your ultimate guide to mastering digital marketing while maintaining integrity and building lasting trust with your audience. This comprehensive book delves into the principles of ethical marketing, offering actionable insights and real-world case studies to help you navigate the complex landscape of online marketing. Learn how to leverage the latest tools and technologies, create persuasive yet ethical content, and build meaningful relationships with your customers-all while staying compliant with industry regulations and privacy laws. Whether you're a seasoned marketer or just starting out, this book provides the knowledge and tools you need to succeed in a transparent, values-driven market. From understanding consumer behavior to implementing advanced psychological tactics ethically, you'll gain the skills to elevate your marketing strategy and achieve sustainable growth. Key Takeaways: Master the art of ethical persuasion and influence. Build and maintain trust through transparency and honesty. Stay compliant with global data privacy regulations like GDPR and CCPA. Utilize marketing automation and data analytics tools ethically. Develop a personalized learning plan for continuous improvement. Create an Ethical Marketing Manifesto to guide your strategy. Transform your approach to digital marketing with this essential guide and set your brand apart as a leader in ethical practices. |
| digital marketing and psychology: Marketing Minds Rob Garay, 2021-06-06 This book aims to spread knowledge and expertise to others in the industry as well as those just entering the world of marketing. In addition to discussing various cognitive biases and the psychological theories based on them, this book examines consumer behavior as a whole, its importance, influences upon it, and emerging fields such as neuromarketing. It also includes a section on ethical considerations when employing such methods, and the extent to which these marketing techniques can be used without causing harm to consumers. |
| digital marketing and psychology: Methods of Persuasion Nick Kolenda, 2013 Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a mind reading stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.--Publisher's description. |
| digital marketing and psychology: Handbook of the Economics of Marketing , 2019-09-19 Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics |
| digital marketing and psychology: Neuromarketing Patrick Renvoise, Christophe Morin, 2007-09-30 The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the old brain The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others. |
| digital marketing and psychology: Blindsight Matt Johnson, Prince Ghuman, 2020-05-19 Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too. |
| digital marketing and psychology: 7 Secrets of Marketing in a Multi-cultural World Gilbert C. Rapaille, 2001 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable. |
What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, …
What is Digital Identity? - IBM
Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What is a Digital Worker? - IBM
Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
Digital Transformation Examples, Applications & Use Cases - IBM
Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a business and improve business processes. By using AI, …
Soaps — Digital Spy
6 days ago · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
What Is Digital Experience? - IBM
With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations …
What is digital forensics? - IBM
Feb 16, 2024 · Digital forensics has broad applications because it treats digital evidence like any other form of evidence. Just as officials use specific processes to gather physical evidence …
What is the Digital Operational Resilience Act (DORA)? - IBM
Apr 13, 2023 · The Digital Operational Resilience Act, or DORA, is a European Union (EU) regulation that creates a binding, comprehensive information and communication technology …
Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online. Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik …
Neuromarketing and Psychology in Marketing - ijrpr.com
Neuromarketing and Psychology in Marketing 1Dr. Manisha Tripathi, 2Aditya, Rohan, 3Lavina Bhansali, 4Makkineni Sushank, 5Pranov Adithya 1Guide (PCL Mentor), 2,3,4,5UG Student CMS …
Psychological Impact of colours in advertising and branding
marketing strategically. How? The key is understanding colour psychology and using the theory to your advantage. Colour can play a big role in marketing—whether you’re paying attention to it or …
University Honors Program Thesis 2022, Samantha Rodriguez
MARKETING: COLOR PSYCHOLOGY IN BRANDING Abstract By Samantha Rodriguez As we are moving into a world where marketing is becoming notably significant, it is important to …
Gamification in Marketing to Increase Customer Retention
‘The Gamer Psychology: A Psychological Perspective on Game Design and Gamification’. Interactive Learning Environments, Informa UK Limited, June 2022, pp. 1–25, ... as a marketing tool and …
Social Media Marketing: A Literature Review and …
Psychology & Marketing DOI: 10.1002/mar. Figure 1. A representation of the 100 words (with more than four letters) most used in the articles analyzed. AN OVERVIEW OF RESEARCH ON SOCIAL
Virtual Reality in Marketing: A Framework, Review, and
fpsyg-10-01530 July 4, 2019 Time: 16:10 # 1 REVIEW published: 05 July 2019 doi: 10.3389/fpsyg.2019.01530 Edited by: Stéphane Bouchard, Université du Québec en Outaouais,
The effect of digital marketing transformation trends on …
Digital Marketing is increasingly showing its important role in the business strategy of businesses, especially B2B enterprises. ... psychology. Tran Nguyen Huynh Nhu is a student in the Master of …
Nostalgia Marketing and Consumer Behavior - Springer
surprise that companies are extensively utilizing nostalgia marketing, i.e., a marketing strategy aimed at deliberately evoking nostalgic feelings in the target audience. Indeed, recent years have …
The Psychology of Marketing - sdcollegehsp.net
The book The Psychology of Marketing is an accumulation of the efforts made for bringing in concert illustrious academicians, thinkers, experts and professional with their ... Chapter 18 …
New areas of research in marketing strategy, consumer …
from psychology; and operations research techniques from the engineering sciences. ... today in the world of digital marketing and social media. Fundamentally, price is looked upon as an inhibitor in
НЕГАТИВНІ ТЕНДЕНЦІЇ ЦИФРОВОГО МАРКЕТИНГУ У …
marketing under certain conditions can hardly be called a competitive advantage in the context of an enterprise's competitiveness, then in a broader, civilizational view, it is certainly an advantage. …
The Metaverse: A new digital frontier for consumer behavior
PDF-1.7 %¿÷¢þ 1623 0 obj /Linearized 1 /L 1189928 /H [ 2570 863 ] /O 1626 /E 92895 /N 25 /T 1157347 >> endobj xref 1623 99 0000000015 00000 n 0000002385 00000 n 0000002570 …
The Influence of Paradoxical Leadership on the Creativity of …
1,2Faculty of Psychology, University Muhammadiyah Prof. DR. HAMKA Abstract. Digital marketing has become an important part of current business developments. Advertising plays a role in …
AI in marketing, consumer research and psychology:
marketing, consumer research, and psychology knowledge in relation to AI. Therefore, this section defines the conceptual underpinnings of AI in each of these fields to inform this systematic …
1 PRELO - ResearchGate
on a narrative bibliographic review, analyzing some multidisciplinar y concepts in digital marketing, psychology and pedagogy to demonstrate the feasibility and relevance of the
STUDENT NAME COLLEGE DESC MAJOR DESC HOMETOWN …
Beimal, Anthony Business Digital Marketing Berwyn IL Bell, Mackenzie G. Education and Social Sciences Psychology Crest Hill IL Bellah, Kalei A. Education and Social Sciences Elementary …
Yale Campus Infosheet 2024 V3 - Summer Springboard
Brand and Digital Marketing Psychology and Neuroscience Trial Law Writing for College Click here for A Day In The Life of a. Summer Springboard Student. Click here for the list of academic. …
A Literature Study Of Consumer Perception Towards …
PSYCHOLOGY AND EDUCATION (2021) 58(1): 3304-3319 ISSN: 00333077 3305 www.psychologyandeducation.net digitization. Better systems, security, and
BENOIT COTTE TEACHER LECTURER SPEAKER C
Bachelor classes taught: Digital Marketing, Psychology, Social Psychology, Consumer Behavior, Current Topics in Business and Marketing… Marketing Director at Wall Street Institute, Education …
The Art of Marketing - Simon Fraser University
marketing in order to appeal to the senses of consumers. By using aesthetics, marketers can give people pleasure through activating emotions. This paper focuses on the art of marketing in a …
Resources Management
• Digital Marketing • Psychology & Management • Organizational Psychology & Human Resources Management • Human Resources Management & Digital Transformation • Luxury, Fashion & …
Idaho LAUNCH Approved Programs
Psychology Public Health Public Policy and Administration . 514 W Jefferson St, Ste 131, Boise, ID. 83702 208.488.7560 We help Idaho work. ... Digital Marketing Environmental Studies Exercise …
Psychological targeting as an effective approach to digital …
Nov 16, 2017 · persuasion | digital mass communication | psychological targeting | personality | targeted marketing P ersuasive mass communication is aimed at encouraging large groups of …
Influence of Color Perception on Consumer Behavior - Springer
purchasing decisions. Sensory marketing, under such circumstance, has become an innovative solution to generate emotional features of brand/product and capture strong relationship with …
Just Do It: Analysis of Nike’s Marketing Strategies and Growth …
that Nike has implemented. A key component of Nike’s marketing strategy is oriented towards their consumers: who they are, what they want, and how to best appeal to them. This has fostered …
Digital - Bachelor of Psychology - UNIRAZAK
organisational psychology, educational psychology, counseling psychology, and consumer psychology. • Psychology Assistant • Social Work Assistant ... • Applied Digital Marketing …
ACADEMIC COLLEGES, MAJORS & CONCENTRATIONS
Marketing • Integrated Digital Marketing • PGA Golf Management. Supply Chain Logistics. EDUCATION. educ.msstate.edu. Educational Psychology** Elementary Education** • Early …
Features of Marketing Tools Application to Irrational Consumer …
Features of Marketing Tools Application to Irrational Consumer Behavior during Social Upheavals Alexey S. Kharlanov 1[ORCID 0000-0002-6427-8808], Elena V. Zenkina 2[ORCID 0000-0003 …
Yale Campus Infosheet 2024 V4 - Summer Springboard
Brand and Digital Marketing Psychology and Neuroscience Trial Law Writing for College Click here for A Day In The Life of a. Summer Springboard Student. Click here for the list of academic. …
Professional Marketing Qualifications Prospectus - CIM
6 | T +44 (0)1628 427120 | E qualifications@cim.co.uk | Find a study centre at cim.co.uk/study-centres CIM qualifications road map At CIM, we offer a pathway for your professional marketing …
DGM Digital Psychology
Digital psychology combines two unique disciplines; psychology and behavioural economics, and applies the outcomes to modern day digital marketing demands, creating a hybrid of the three …
Persuasive techniques used in marketing and advertising …
2 Marketing and psychology To understand the concept of psychology in marketing, it is crucial to start with proper understanding of marketing and psychology as separate concepts. The first …
Small Business Case Studies - HubSpot
marketing program. Triumvirate indicated they have attributed $1.2 million in revenue to search engine optimization, blogs and LinkedIn. Campanale explained that they began doing online …
Behavioural psychology, marketing and consumer …
Behavioural psychology, marketing and consumer behaviour: A literature review and future research agenda Abstract Psychology, along with a wide range of other academic disciplines, has …
Ranking of perceived risks in online shopping - Springer
from digital marketing, psychology and information systems areas to understand the relevance of various perceived risks. It is noteworthy to mention that these experts were not informed about …
A Thematic Exploration of Digital, Social Media, and Mobile …
Keywords : digital marketing, social media, mobile marketing, research agenda, marketing practice Over formation and the practitioners past of decade marketing. have and The a witnessed half, …
Sensory Imagery Marketing: Appealing Consumers' Senses in …
Hence, the current research contributes to the field of digital marketing by providing approaches for enhancing the sensory-richness of the online customer experience. Keywords: sensory …
Call for Papers The Role of Emerging Technologies in Shaping a …
marketing, psychology) to the field of organizational behavior, organizational theory, management, or business strategy. • Studying employee reactions to AI-powered assessments and recruiting …
On the Psychology of TikTok Use: A First Glimpse From
On the Psychology of TikTok Use: ... users will continue media use—here digital platform or social media use. A recent paper by Bucknell Bossen and Kottasz (31) provided
BA (Hons) Human Resource Management (HRM) and …
and segmentation strategy within student recruitment. Her research interests include digital marketing, branding, student and customer experience, and sustainability. In the delivery of this …
TRANSDISCIPLINARY THREADS - ResearchGate
TRANSDISCIPLINARY THREADS: CRAFTING THE FUTURE THROUGH MULTIDISCIPLINARY RESEARCH: VOLUME – 1 Edited by: Dr. Ritesh Pravinbhai Mahurkar, Chahat Hargunani, Dr. Swati …
Master Thesis Final - DiVA
,9 (iihfwv ri gljlwdo pdunhwlqj rq jurzwk ri vwduw xsv %udqg dzduhqhvv %xloglqj wuxvw &xvwrphu hqjdjhphqw )lqglqjv 'dwd dqdo\vlv
FACULTY OF BUSINESS ADMINISTRATION - glsuniversity.ac.in
Marketing • Business Statistics • Managing People • Production Management & Industrial Exposure • Managerial Economics • Subject Specialisation (1) • Essentials of Financial Accounting and Cost …
Yuly Andrea Nieto Gómez Universidad Distrital Francisco José …
engineering, law, economy, digital marketing, psychology, and systems engineering. This qualitative interpretive study serves as a reflection on the exploration of local literacies in their teaching …
FACULTY OF BUSINESS ADMINISTRATION - GLSBBA
Marketing • Business Statistics • Managing People • Production Management & Industrial Exposure • Managerial Economics • Subject Specialisation (1) • Essentials of Financial Accounting and Cost …
Introduction à la PSYCHOLOGIE DU CONSOMMATEUR
Appliquée avec subtilité dans le domaine du marketing, cette technique peut vous permettre d'aider les visiteurs de votre site web à retenir des informations clés sur votre marque, voire d'influencer …
Exploring Consumer Psychology in Marketing Management: …
Costumer psychology serves as a cornerstone in understanding the intricacies of consumer behavior and informing strategic decisions in marketing management.
Academic Colleges, Majors & Concentrations 2024
Psychology** Social Work. Sociology. Data Science • Business Information Systems • Computational Agriculture & Natural Resources ... Marketing • Integrated Digital Marketing • PGA Golf …
The Psychology of Spending: Why Do We Buy What We Buy
Understanding the psychology behind consumer spending is crucial as it reveals why individuals make certain purchasing decisions (Qazzafi, 2020). Current issues include rising consumer debt …
