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| digital marketing for teens: Marketing to Gen Z Jeff Fromm, Angie Read, 2018-03-26 With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want! |
| digital marketing for teens: Marketing God to Teens Ryan J. Doeller, 2010-11-29 As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity. |
| digital marketing for teens: TEENAGERS IN A DIGITAL ERA VICTORIA OMA WHITEMAN, 2024-07-05 Book Description: Teenagers in a Digital Era In today's rapidly evolving digital landscape, teenagers face unique challenges and opportunities. Teenagers in a Digital Era delves into the complex intersection of adolescence and technology, offering comprehensive insights and practical guidance for navigating this transformative period. Authored by experts in adolescent psychology and digital literacy, this book explores crucial topics such as: - **Digital Citizenship:** Equipping teens with the skills to engage responsibly and ethically online. - **Online Safety:** Strategies for protecting personal information and navigating potential risks. - **Social Media Dynamics:** Understanding the impact of social platforms on self-image, relationships, and mental well-being. - **Digital Footprint:** Managing one's online presence and its implications for future opportunities. - **Technology and Mental Health:** Exploring the effects of digital devices on emotional well-being and strategies for maintaining balance. - **Parental Guidance:** Guidance for parents and caregivers on supporting teens in the digital age. Through insightful analysis, case studies, and practical tips, Teenagers in a Digital Era empowers teens, parents, educators, and professionals with the knowledge and tools needed to thrive in today's connected world. Whether you're a teenager navigating social media pressures or a parent seeking to understand your child's digital experiences, this book offers essential guidance for fostering healthy digital habits and promoting positive online interactions. Prepare yourself and your teen for the challenges and opportunities of the digital era with this indispensable resource. |
| digital marketing for teens: Digital Marketing QuickStart Guide Benjamin Sweeney, 2022-04-25 THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner. |
| digital marketing for teens: Practical Digital Marketing and AI Psychology J. Jonathan Gabay, 2024-08-05 Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. |
| digital marketing for teens: Digital Marketing Alan Charlesworth, 2022-11-01 Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: The role of the digital influencer Direct to Consumer (DTC) and omni-channel retailing Individuals’ privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google’s development of the ‘zero click’ Online ad fraud Updated online resources available via the author’s own site This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material. |
| digital marketing for teens: Understanding Digital Marketing Damian Ryan, 2016-11-03 Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent. |
| digital marketing for teens: International Handbook on Adolescent Health and Development Andrew L. Cherry, Valentina Baltag, Mary E. Dillon, 2016-11-21 This comprehensive reference uses an ecological perspective to sort out the complex mix of biological, psychological, social, and other factors influencing adolescent health as well as shaping professional responses to the needs of adolescents. Describing critical concerns at the global level and innovative strategies from selected countries, the book urges readers to develop and support practices and policies to enhance optimal youth development. Expert coverage centers on key areas: the global state of adolescent health and development, adolescent health issues and public health answers, making health systems more responsive to youth, and improving school health services. And bedrock themes such as social determinants of health, young people’s right to health care, and health and gender disparities are discussed throughout these chapters. Included among the topics: • The epidemiology of adolescent health • Adolescent sexual health and sexuality education • Restorative justice and the mental wellbeing of adolescents • Critical issues in adolescent nutrition: needs and recommendations • Towards an adolescent competent workforce • Pairing children with health services: the changing role of school health services in the 21st century The International Handbook on Adolescent Health and Development is essential to medical schools, public schools, and college libraries; teaching faculty; graduate and post-graduate students in public health, medicine, social work, other behavioral sciences and health disciplines (e.g., nursing, allied heath); as well as practitioners interested in better orienting their services to the health needs of adolescents. |
| digital marketing for teens: Impact and Role of Digital Technologies in Adolescent Lives Malik, Shaveta, Bansal, Rohit, Tyagi, Amit Kumar, 2021-11-26 Digital technology covers digital information in every form. The world lives in an information age in which massive amounts of data are being produced to improve our daily lives. This intelligent digital network incorporates interconnected people, robots, gadgets, content, and services all determined by digital transformation. The role of digital technologies in children’s, adolescent’s, and young adult’s lives is significantly increasing across the world. New and emerging devices and services promise to make their lives easier as they create new ways of connecting, creating, and relaxing. They also promise to support learning at home and school by enabling ready access to information and new and exciting pathways for young people to follow their interests. Yet, alongside these conveniences come trade-offs with implications for privacy, safety, health, and well-being. Impact and Role of Digital Technologies in Adolescent Lives provides a deeper understanding of how digital technologies impact the lives of children, adolescents, and young adults; this includes the navigation of developmental tasks and the issues faced when utilizing these technologies. Covering topics such as adolescent stress, cyberbullying, intellectual disabilities, mental health, obesity, social media, and mindfulness practices, this text is essential for sociologists, psychologists, media analysts, technologists, academicians, researchers, students, non-government and government organizations, and professors. |
| digital marketing for teens: Publishers, Readers, and Digital Engagement Marianne Martens, 2016-06-15 This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge. |
| digital marketing for teens: Wise Up to Teens: Insights Into Marketing and Advertising to Teenagers Peter Zollo, 1999 |
| digital marketing for teens: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, David López López, 2021-05-26 This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics. |
| digital marketing for teens: The Digital Marketing Handbook Simon Kingsnorth, 2022-01-03 Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns. |
| digital marketing for teens: A Place at the Table Participant, 2013-02-05 Forty-nine million people -- including one in four children -- go hungry in the U.S. every day, despite our having the means to provide nutritious, affordable food for all. Inspired by the acclaimed documentary A Place at the Table, this companion book offers powerful insights from those at the front lines of solving hunger in America, including: Jeff Bridges, Academy Award-winning actor, cofounder of the End Hunger Network, and spokesperson for the No Kid Hungry Campaign, on raising awareness about hunger Ken Cook, president of Environmental Working Group, unravels the inequities in the Farm Bill and shows how they affect America's hunger crisis Marion Nestle, nutritionist and acclaimed critic of the food industry, whose latest work tracks the explosion of calories in today's Eat More environment Bill Shore, Joel Berg, and Robert Egger, widely-published anti-hunger activists, suggest bold and diverse strategies for solving the crisis Janet Poppendieck, sociologist, bestselling author, and well-known historian of poverty and hunger in America, argues the case for school lunch reform Jennifer Harris, of Yale University's Rudd Center for Food Policy and Obesity, uncovers the new hidden persuaders of web food advertisers David Beckmann, head of Bread for the World, and Sarah Newman, researcher on A Place at the Table, explore the intersection of faith and feeding the hungry Mariana Chilton, director of Drexel University's Center for Hunger-Free Communities, discusses the health impacts of hunger and the groundbreaking Witnesses to Hunger project Tom Colicchio, chef and executive producer of television's Top Chef, presents his down-to-earth case to Washington for increases in child nutrition programs Andy Fisher, veteran activist in community food projects, argues persuasively why we have to move beyond the charity-based emergency feeding program Kelly Meyer, cofounder of Teaching Gardens, illuminates the path to educating, and providing healthy food for, all children Kristi Jacobson and Lori Silverbush, the film's directors/producers, tell their personal stories of how and why they came to make the documentary Hunger and food insecurity pose a deep threat to our nation. A Place at the Table shows they can be solved once and for all, if the American public decides -- as they have in the past -- that making healthy food available, and affordable, is in the best interest of us all. |
| digital marketing for teens: Generation Digital Kathryn C. Montgomery, 2009-02-13 The role that children and youth play in the emerging digital media culture; as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants. Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to bake or turning on the TV. In Generation Digital, media expert and activist Kathryn C. Montgomery examines the ways in which the new media landscape is changing the nature of childhood and adolescence and analyzes recent political debates that have shaped both policy and practice in digital culture. The media has pictured the so-called digital generation in contradictory ways: as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing. This, says Montgomery, reflects our ambivalent attitude toward both youth and technology. She charts a confluence of historical trends that made children and teens a particularly valuable target market during the early commercialization of the Internet and describes the consumer-group advocacy campaign that led to a law to protect children's privacy on the Internet. Montgomery recounts—as a participant and as a media scholar—the highly publicized battles over indecency and pornography on the Internet. She shows how digital marketing taps into teenagers' developmental needs and how three public service campaigns—about sexuality, smoking, and political involvement—borrowed their techniques from commercial digital marketers. Not all of today's techno-savvy youth are politically disaffected; Generation Digital chronicles the ways that many have used the Internet as a political tool, mobilizing young voters in 2004 and waging battles with the music and media industries over control of cultural expression online. Montgomery's unique perspective as both advocate and analyst will help parents, politicians, and corporations take the necessary steps to create an open, diverse, equitable, and safe digital media culture for young people. |
| digital marketing for teens: Angel Tim Vee, 2024-02-14 David Watts is 29 and lives in London. He rents a room in a house and has a job in digital marketing - and he hates it all. When David starts having a vivid, recurring dream, his life takes an expected turn - and he is thrust into a world full of excitement, adventure, and danger! With a cast of characters that are out of this world, Angel is a humorous, fast-paced, and engaging story that will thrill and make you laugh. Angel is a satirical story about quantum mechanics, dreams, alternative realities, assassins, the mafia, Hollywood, celebrities, love…and coffee. |
| digital marketing for teens: Teen Boss Barrett Williams, ChatGPT, 2024-09-01 ## Teen Boss The Ultimate Guide to AI for Young Entrepreneurs Unlock the secrets of artificial intelligence and revolutionize your entrepreneurial journey with Teen Boss The Ultimate Guide to AI for Young Entrepreneurs. This comprehensive eBook is tailored to aspiring teen business leaders ready to dive into the dynamic and exciting world of AI. Whether you’re a tech enthusiast or a budding entrepreneur, this guide will equip you with the knowledge and practical skills needed to thrive. ### What You’ll Discover **1. Introduction to AI for Teen Entrepreneurs** Get acquainted with AI and how it’s transforming the business landscape. Learn why teens have a unique advantage in AI-based business endeavors. **2. Identifying AI Business Opportunities** Master the art of recognizing market needs, analyzing AI trends, and brainstorming innovative startup ideas that stand out. **3. Developing an AI-Based Product or Service** Delve into the basics of AI technologies like machine learning, natural language processing, and computer vision. Discover real-world applications and inspiring case studies of successful teen-led AI startups. **4. Building Your AI Product** Gain essential programming skills, choose the right AI tools, and develop a minimum viable product (MVP) with ease. **5. Validating Your AI Business Idea** Learn how to conduct effective market research, build early prototypes, and gather valuable feedback to refine your product. **6. Creating a Business Plan** Define your vision, outline key goals and milestones, and get a solid grasp of financial planning and budgeting. **7. Setting Up Your AI Startup** Navigate through legal considerations, build a powerful brand, and discover essential tools and resources for AI startups. **8. Acquiring Funding for Your AI Business** Explore various funding options, craft a compelling pitch, and network with investors and mentors to secure financial backing. **9. Marketing Your AI Product** Implement digital marketing strategies, leverage social media and influencers, and create effective content marketing plans. **10. Scaling Your AI Business** Streamline your operations, leverage data for growth, and build strong partnerships to scale your business successfully. **11. Managing Your AI Business** Enhance your management skills, lead your team effectively, and master time management and productivity hacks. **12. Navigating Challenges** Develop problem-solving techniques, maintain motivation and resilience, and learn from your failures. **13. Ethical Considerations in AI** Understand AI ethics, ensure transparency and fairness, and protect user data and privacy. **14. Staying Updated in the AI Field** Embrace continuous learning, follow industry news, and join AI and tech communities for ongoing growth and development. **15. Inspiring Stories of Teen AI Entrepreneurs** Get inspired by success stories, learn key takeaways, overcome obstacles, and glimpse into the future of AI and teen entrepreneurship. **16. Conclusion and Next Steps** Review key lessons, set future goals, and receive encouragement to continue your entrepreneurial journey. Empower yourself with Teen Boss and turn your AI-driven business dreams into reality. Your entrepreneurial adventure starts here! |
| digital marketing for teens: Plugged in Patti M. Valkenburg, Jessica Taylor Piotrowski, 2017-01-01 Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z |
| digital marketing for teens: The Routledge Companion to Digital Media and Children Lelia Green, Donell Holloway, Kylie Stevenson, Tama Leaver, Leslie Haddon, 2020-10-27 This companion presents the newest research in this important area, showcasing the huge diversity in children’s relationships with digital media around the globe, and exploring the benefits, challenges, history, and emerging developments in the field. Children are finding novel ways to express their passions and priorities through innovative uses of digital communication tools. This collection investigates and critiques the dynamism of children's lives online with contributions fielding both global and hyper-local issues, and bridging the wide spectrum of connected media created for and by children. From education to children's rights to cyberbullying and youth in challenging circumstances, the interdisciplinary approach ensures a careful, nuanced, multi-dimensional exploration of children’s relationships with digital media. Featuring a highly international range of case studies, perspectives, and socio-cultural contexts, The Routledge Companion to Digital Media and Children is the perfect reference tool for students and researchers of media and communication, family and technology studies, psychology, education, anthropology, and sociology, as well as interested teachers, policy makers, and parents. |
| digital marketing for teens: Living with Obesity Nicolas Stettler, Susan Shelly, 2010-03-06 A guide for teens that explains obesity, the causes, symptoms and related illnesses, as well as how to cope with it and maintain a healthy lifestyle. |
| digital marketing for teens: Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness Publicancy, 2019-11-07 A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand. |
| digital marketing for teens: Soda Politics Marion Nestle, 2015-09-07 Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as refreshing, tasty, crisp, and the real thing, sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems. |
| digital marketing for teens: Online Consumer Behavior Angeline Close, 2012 First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company. |
| digital marketing for teens: Cyber Kids, Cyber Bullying, Cyber Balance Barbara C. Trolley, Constance Hanel, 2010-01-11 Ideal for administrators, counsellors, and teachers, this resource provides practical information about technology use and cyber bullying as it relates to today's students and schools. Although technology can be used to help students succeed both socially and academically, it is critically important that school professionals know how to address technology misuse, particularly cyber bullying, since problems of abuse are on the rise. Cyber Kids, Cyber Bullying, Cyber Balance introduces educators to the wide world of modern technology in all its forms and nuances. The authors illustrate how to identify instances of cyber bullying and respond to them appropriately. The extensive appendix includes legal guidelines, a school planning calendar, a student assessment form, and an incident report form. The book provides basic information about prevention, assessment, intervention, and evaluation that is readily accessible and easily understood and implemented. A new and exciting focus of the book is the concept of cyber balance--helping students make healthy, safe choices about technology. |
| digital marketing for teens: Porn Chic Annette Lynch, 2013-08-15 The mainstreaming of pornographic imagery into fashion and popular culture at the turn of the millennium in Britain and the US signalled a dramatic cultural shift in construction of both femininity and masculinity. For men and women, raunch became the new cool. This engaging book draws from a diverse range of examples including film, popular tabloids, campus culture, mass media marketing campaigns, facebook profiles, and art exhibits to explore expressions and meanings of porn chic. Bringing a cultural and feminist lens to the material, this book challenges the reader to question the sexual agency of the 12-year-old girl dressed to seduce in fashions inspired by Katie Price, the college co-ed flashing her breasts for a film maker during Spring break, and the waitress making her customer happy with chicken wings and a nice set of Hooters. Further it explores the raunchy bad boys being paid handsomely to tell the world about their sexual exploits, online, on film, and in popular press bestsellers. The book also contains thought-provoking artwork by Nicola Bockelmann which focuses on the permeable border between pornography and mainstream culture and urges viewers to question everyday explicitness. Balancing a popular culture approach and a strong analytic lens, Porn Chic will engage a wide audience of readers interested in popular culture, fashion, and gender studies. |
| digital marketing for teens: Issues in Entrepreneurship & Small Business Management SAGE Business Researcher, 2017-03-31 How different is the sharing economy from the traditional economy? What can entrepreneurs learn from failure? Can start-ups change the world? SAGE Business Researcher’s Issues in Entrepreneurship offers an in-depth and nuanced look at a wide range of today’s latest issues and controversies in entrepreneurship. This new collection of timely readings delves into current topics such as learning from failure, social entrepreneurship, flat management, crowdfunding, and more. Written with the rigor and immediacy of the best explanatory journalism, each issue provides deep, balanced, and authoritative coverage on the selected topic and key research, pointing students to reliable resources for further inquiry. These articles are perfect for outside reading assignments or in-class debates for any introductory entrepreneurship course. |
| digital marketing for teens: Advances in Communication Research to Reduce Childhood Obesity Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins, 2013-02-12 Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations. |
| digital marketing for teens: Kids' Media Culture Marsha Kinder, 1999 A collection of feminist cultural studies essays on children's television. |
| digital marketing for teens: The Approximate Parent Michael Y. Simon, 2012-08-15 Written in a smart, funny, and friendly tone, The Approximate Parent: Discovering the Strategies That Work with Your Teenager helps you translate what your teen thinks, feels, and does¿to give you practical ways of supporting your teen, from adolescence into adulthood. Learn to strategize wisely, taking into account both the current American culture of adolescents and your particular teen¿s biology, temperament, and developmental challenges. This highly accessible book is informed by the latest research on adolescent development, effects of digital media on youth and identity formation, relationships/ sexuality and trends in drug and alcohol use, drawing on work in such diverse fields as clinical psychology, cognitive neuroscience, epigenetics, sociology, anthropology, philosophy and religious studies. Michael Simon uses his 25 years of work with teens¿as a psychotherapist, school counselor, and parent¿to help make your job easier as a parent, educator or health professional. |
| digital marketing for teens: Girl Wide Web 2.0 Sharon R. Mazzarella, 2010 From social networking sites to game design, from blogs to game play, and from fan fiction to commercial web sites, Girl Wide Web 2.0 offers a complex portrait of millennial girls online. Grounded in an understanding of the ongoing evolution in computer and internet technology and in the ways in which girls themselves use that technology, the book privileges studies of girls as active producers of computer/Internet content, and incorporates an international/intercultural perspective so as to extend our understanding of girls, the Internet, and the negotiation of identity. |
| digital marketing for teens: The Compass: for Teenagers and Young Adults Uduak Essen, 2019-06-27 The Compass is a simple guide for teenagers and young adults in today’s world. It expounds the depths of the challenges most teens and young people will invariably have to navigate while crossing the bridge to adulthood. This manual discusses all aspects of a teenager’s health, with concrete, actionable points and scriptural content that can make the teen a balanced person. Teenage sexuality, a burning issue among many teens, as well as godly principles and goal-setting challenges are also addressed in The Compass. With the onset of puberty, changes occur in teenage boys and girls, and this book explains them well and in simple terms. It covers the causes of body odour—which leads to low self-esteem and the loss of healthy friendships—and concisely addresses how to handle them. Also discussed in The Compass are building a good self-image, hearing from God, choosing a career path, and setting goals. Teens struggle with the contemporary issues of peer pressure and addiction; this manual outline practical steps to deal with these struggles. Find out how teens and young adults can excellently manage their time and love their bodies the way God made them. Finally, learn how teens can manage the social media world, talk to God, and gain control of their life and fulfil their destiny. |
| digital marketing for teens: Online Consumer Behavior Angeline Close Scheinbaum, 2012-05-04 Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. |
| digital marketing for teens: Teen Online Business & Entrepreneurship John J. Peterson, 2021-10-17 This course provides guidance for teens to brainstorm, create, and grow an online business (or a side-hustle) by harnessing the power of digital marketing (social media, email, SEO, ads, blogs, e-commerce platforms, websites, etc.) and truly teach teenagers what it takes to be an online entrepreneur. It’s designed to strengthen critical thinking, improve communication skills, encourage integrity, teach leadership qualities, and help teenagers become business savvy, and potentially grow a business to start earning money and even create a passive/residual income that could last for years to come. Teens can actually start building an online business for free. Teens have a gift, a talent, a skill, or even a hobby that can be used as a springboard to initiate the business-building process. By applying the digital marketing strategies taught in the course, they will be well on their way to becoming young successful entrepreneurs. The course will first share the basics of what it is to be an entrepreneur and then open the floodgates, filling minds with wonderful ideas used to create a business that is best suited for each teen Use this time to grow. Use this program as an opportunity to become a wise and impressive savant. There are no secrets or shortcuts to making money in life. Success falls directly on you and your efforts. Start your journey here and let's get your business going today. The course is formatted to be easily followed, page by page, and step by step with fun and thought-provoking activities. |
| digital marketing for teens: GRASPED Adolescence Steven Brough, 2024-04-12 “GRASPED Adolescence: Connecting with the Next Generation of Consumers is a forward-thinking guide crafted for marketers aiming to authentically engage with the adolescent demographic. This set delves into the unique preferences, values, and digital habits that define today's teenagers, offering strategic insights for brands looking to resonate with this influential consumer base. Covering everything from social media engagement strategies to the importance of brand authenticity and social responsibility, the collection provides a comprehensive overview of how to effectively communicate and connect with young consumers. It emphasizes the necessity of understanding the adolescent perspective and leveraging this understanding to build meaningful, lasting relationships between brands and the next generation. Navigating the vibrant world of adolescence presents a unique set of challenges and opportunities for marketers. “GRASPED Adolescence: Connecting with the Next Generation of Consumers serves as an essential roadmap for understanding and engaging with this dynamic demographic. The introduction sets the stage for a deep dive into the lives of today's adolescents, highlighting their role as digital natives who value authenticity, inclusivity, and creativity. This guide aims to equip marketers with the knowledge and tools needed to craft campaigns that not only speak to the interests and needs of young people but also inspire their trust and loyalty. Through a blend of research-based insights and practical strategies, marketers are invited to explore innovative ways to connect with adolescents, fostering a positive and impactful brand presence in their lives. The unique selling proposition of “GRASPED Adolescence: Connecting with the Next Generation of Consumers lies in its targeted approach to deciphering the complex world of adolescent consumers. Unlike generic marketing guides, this set provides a deep dive into the specific trends, behaviors, and preferences that characterize the adolescent demographic, offering tailored strategies for engaging this critical audience. It stands out by emphasizing ethical marketing practices and the importance of genuine brand values, resonating with adolescents who prioritize authenticity and social responsibility. This guide is an invaluable resource for marketers seeking to not only reach but truly connect with and understand the next generation, offering a blueprint for building lasting relationships based on trust, respect, and mutual benefit. |
| digital marketing for teens: Navigating Social Media Legal Risks Robert McHale, 2012-05-01 The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits |
| digital marketing for teens: Children, Adolescents, and the Media, An Issue of Pediatric Clinics Victor C. Strasburger, 2012-08-28 Dr. Strasburger addresses a popular topic in mainstream media: What are the effects of the multitude of media that are available to our children and adolescents? His well-published authors try to answser this question with articles devoted to thefollowng topics: Health Effects of Media on Children and Adolescents; What Every Pediatrician Needs to Know About Social Networking Sites; Should Babies Be Watching TV and Videos?; Internet Bullying; Creative and Prosocial Uses of Media; Videogames: Good or Bad?; The New Threat of Digital Advertising; Does Media Use Cause Obesity?; Media in the Classroom; Eating Disorders and the Media; and Setting Up an Adolescent Health Website. |
| digital marketing for teens: Perspectives on Business management - Volume II SRUTHI. S, Dr Ravi Kumar Gupta, |
| digital marketing for teens: . . . And Communications for All Amit M. Schejter, 2009-02-16 In . . . And Communications for All, 16 leading communications policy scholars present a comprehensive telecommunications policy agenda for the new federal administration. This agenda emphasizes the potential of information technologies to improve democratic discourse, social responsibility, and the quality of life along with the means by which it can be made available to all Americans. Schejter has assembled an analysis of the reasons for the failure of the Telecommunications Act of 1996, and offers an international benchmark for the future of telecommunications. Addressing a range of topics, including network neutrality, rural connectivity, media ownership, minority ownership, spectrum policy, universal broadband policy, and media for children, it articulates a comprehensive vision for the United States as a twenty-first-century information society that is both internally inclusive and globally competitive. |
| digital marketing for teens: International Handbook of Media Literacy Education Belinha S. De Abreu, Paul Mihailidis, Alice Y.L. Lee, Jad Melki, Julian McDougall, 2017-04-21 At the forefront in its field, this Handbook examines the theoretical, conceptual, pedagogical and methodological development of media literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and assessment, it incorporates new literacies emerging around connective technologies, mobile platforms, and social networks. A global perspective rather than a Western-centric point of view is explicitly highlighted, with contributors from all continents, to show the empirical research being done at the intersection of media, education, and engagement in daily life. Structured around five themes—Educational Interventions; Safeguarding/Data and Online Privacy; Engagement in Civic Life; Media, Creativity and Production; Digital Media Literacy—the volume as a whole emphasizes the competencies needed to engage in meaningful participation in digital culture. |
| digital marketing for teens: Navigating Media’s Influence Through Childhood and Adolescence Kate S. Kurtin, Mary Ellen McCormick, 2022-08-30 Navigating Media’s Influence Through Childhood and Adolescence moves through research and questions that are relevant to practicing pediatricians and therapists in their everyday practice. As we navigate post-pandemic life where screen time was unrestricted in most homes, this book has never been more important. Written by a pediatrician and a professor of media effects, this book is a vital resource for practicing mental health clinicians, counselors, psychologists, physicians, and students studying in those areas. Grounded in developmental theory, mass communication theory, current research, and acumen gained from years of clinical and teaching experience, this book gives professionals what they need to understand the colossal effect media is having on their patients. An aid to practitioners, this book is organized by developmental stage and matches specific questions related to media’s effects with explicit research-based recommendations and explanations. It is intended to be a quick resource guide for the busy professional. |
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