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| digital marketing in construction industry: Tools of the Trade Neil M. Brown, 2012 This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation. |
| digital marketing in construction industry: Digital Marketing in the Automotive Electronics Industry Uli Schneider, Jürgen Hoika, 2023-06-08 The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality. |
| digital marketing in construction industry: Artificial Intelligence and Transforming Digital Marketing Allam Hamdan, Esra Saleh Aldhaen, 2023-10-03 This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing. |
| digital marketing in construction industry: A Digital Marketing Journey: A Beginner's Guide To Digital Marketing Mayowa Adenekan, 2022-09-01 A Digital Marketing Journey is a professional and personal guide that illustrates first-hand the road map to building a career in Digital Marketing—analyzing the steps-by-step process in a real-life scenario through the story of growth and personal development. Since the beginning of digital marketing, guides to this new career path have been written in bourgeois digital marketing language. However, not many books have been written to show, tell, and motivate young digital marketing fans on what to do to build a career in the space. A.M Adebayo tells his story about his journey to stardom, tackling the reasons why the field is not relatable to enthusiasts even after training. Offering mentorship advice in his ten-chapter book, modeling current marketing practices to teach and show the true ingredients, making and molding enthusiasts into great digital gurus by preparing them for the journey ahead. |
| digital marketing in construction industry: Construction 4.0 Anil Sawhney, Michael Riley, Javier Irizarry, 2020-02-06 Modelled on the concept of Industry 4.0, the idea of Construction 4.0 is based on a confluence of trends and technologies that promise to reshape the way built environment assets are designed, constructed, and operated. With the pervasive use of Building Information Modelling (BIM), lean principles, digital technologies, and offsite construction, the industry is at the cusp of this transformation. The critical challenge is the fragmented state of teaching, research, and professional practice in the built environment sector. This handbook aims to overcome this fragmentation by describing Construction 4.0 in the context of its current state, emerging trends and technologies, and the people and process issues that surround the coming transformation. Construction 4.0 is a framework that is a confluence and convergence of the following broad themes discussed in this book: Industrial production (prefabrication, 3D printing and assembly, offsite manufacture) Cyber-physical systems (actuators, sensors, IoT, robots, cobots, drones) Digital and computing technologies (BIM, video and laser scanning, AI and cloud computing, big data and data analytics, reality capture, Blockchain, simulation, augmented reality, data standards and interoperability, and vertical and horizontal integration) The aim of this handbook is to describe the Construction 4.0 framework and consequently highlight the resultant processes and practices that allow us to plan, design, deliver, and operate built environment assets more effectively and efficiently by focusing on the physical-to-digital transformation and then digital-to-physical transformation. This book is essential reading for all built environment and AEC stakeholders who need to get to grips with the technological transformations currently shaping their industry, research, and teaching. |
| digital marketing in construction industry: Communicating Construction Liz Male, Penny Norton, 2021-03-01 This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the UK construction industry and its supply chains, as well as various elements of PR in relation to the construction process. Subsequent chapters provide a strategic overview, practical examples, success stories, case studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction. Chapters include expert advice on communications for architecture, planning, building consultancy, building products and manufacturers, general and specialist contractors, construction technology, infrastructure and communicating sustainability in the built environment. The conclusion looks at the current and upcoming reputational priorities for communicators in construction, as well as the top ten priorities for implementing PR as a strategic management discipline in the industry. This book is essential reading for all construction PR teams, students studying both for built environment and PR/marketing degrees and CPD courses, and anyone working in the built environment sector who needs to consider PR and marketing as part of their role. |
| digital marketing in construction industry: The Construction Industry in the Fourth Industrial Revolution Clinton Aigbavboa, Wellington Thwala, 2019-08-09 This book gathers papers from the 11th Construction Industry Development Board (cidb) Postgraduate Research Conference, held on 28–30 July 2019 in Johannesburg, South Africa. The conference provided an essential forum for reviewing and generating knowledge on Construction 4.0 and, consequently, highlighted processes and practices that allow us to deliver and operate built environment assets more effectively and efficiently by focusing on physical-to-digital and digital-to-physical transformation. The event addressed three broad themes: Industrial production (prefabrication, 3-D printing and assembly, offsite and advanced manufacturing); Cyber-physical systems (actuators, sensors, IoT, robots and cobots for repetitive and dangerous tasks, and drones for mapping, progress monitoring, safety and quality inspections, lifting, moving and positioning); and Technologies (digital ecosystems, digital platforms, BIM, video and laser scanning, AI and cloud computing, big data and data analytics, reality capture, blockchain, simulation, virtual and augmented reality, data standards and interoperability, and vertical and horizontal integration). Given its scope, the book will be of interest to all construction industry and architectural professionals who want to learn about cutting-edge technologies applied to construction |
| digital marketing in construction industry: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| digital marketing in construction industry: Building Better Brands Elton Mayfield, 2024-01-09 Ever wish you could fill out a change order for your marketing strategy? Now you can. Elton Mayfield is the President & Co-Founder of ER Marketing, a boutique marketing agency focused on the building industry. In Building Better Brands, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy: - Survey: What do people say about you? What do you want them to say about you? - Blueprint: What do you need to have in place to deliver the brand you want? - Build: How do you deliver the brand you promised and keep it up to code? With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of. |
| digital marketing in construction industry: Understanding the Digital Transformation of Socio-Economic-Technological Systems Tessaleno Campos Devezas, |
| digital marketing in construction industry: Digital Marketing Ira Kaufman, Chris Horton, 2014-10-17 Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com. |
| digital marketing in construction industry: Innovation-Driven Business and Sustainability in the Tropics Emiel L. Eijdenberg, Malobi Mukherjee, Jacob Wood, 2023-08-04 The edited volume presents the conference proceedings from the “Sustainability, Economics, Innovation, Globalisation and Operational Psychology Conference 2023” (SEIGOP 2023), organized by the Centre for International Trade and Business in Asia (CITBA) at James Cook University, Singapore. This edited volume places the highly dynamic, but also, jeopardized climatological – geographical region of the Tropics centre stage. The region is developing rapidly, with significant progress being made through the development of innovative technologies. The Tropics represent a region in which people live amid the greatest level of biodiversity anywhere on the planet. Nonetheless, propelled by rapid population growth, the Tropics is a region on the rise, with higher living standards and increased levels of international trade and investment. Densely populated emerging countries like India, Indonesia and Nigeria will be among the largest economies of the world by the end of the century. These upward socioeconomic trends are compromised by the impact of climate change on the Tropics’ biodiversity. Such developments have forced policymakers, businesses, and local communities to search for more sustainable and creative ways to live and work. For these reasons, this edited volume presents theory-driven conceptual, qualitative, quantitative and mixed-methods studies on the impact of innovation-driven businesses on the complex interplay of socio-cultural, economic, and environmental factors in the Tropics. |
| digital marketing in construction industry: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital marketing in construction industry: Construction EMarketing Brad Fowler, 2015 Construction EMarketing defined this EMarketing plan with a global approach, in order for today's construction companies to build their E-business Web site traffic; better define online marketing strategies, and improve on how to disseminate details about the company, with a global audience. Includes details about SEO, keyword analysis, SWOT analysis, SOSTAC, target market analysis, EMarketing laws, and packed with so much more, including 300 Web sites and resources. |
| digital marketing in construction industry: Digital Marketing Trends and Prospects Dr. Shakti Kundu, 2021-01-15 Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics |
| digital marketing in construction industry: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing in construction industry: Commonsense Direct & Digital Marketing Drayton Bird, 2007 Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns. |
| digital marketing in construction industry: B2B Digital Marketing Strategy Simon Hall, 2020-08-13 Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space. |
| digital marketing in construction industry: Digital Marketing Strategy Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero, 2023-07-01 This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented. |
| digital marketing in construction industry: Digital Marketing in Practice Hanne Knight, Lizette Vorster, 2023-03-03 Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing. |
| digital marketing in construction industry: Global Applications of the Internet of Things in Digital Marketing Naim, Arshi, Devi, V. Ajantha, 2023-05-23 In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students. |
| digital marketing in construction industry: Tickle: Digital Marketing for Technology Companies Peter Thomson, 2013 Tickle is a guide to digital brand strategy. The book shows companies how to improve their reputation online and to build relationships with important customers. Tickle includes tips and tricks from the fields of public relations, advertising, marketing, sales and customer psychology. The book is based on interviews with successful tech startups and global software companies in London, Auckland, Sydney and Silicon Valley. Social media can now be used to research and build relationships with high value customers. This is allowing a new breed of sales teams to target their prospects in increasingly inventive ways. Today's marketing team is using the full arsenal of public relations, targeted advertising and personalised content. Tickle contains secrets from cutting edge PR, advertising and digital experts who are building relationships one person at a time. Tickle includes an eight step process for embedding customer focused social media into your organisation. You will learn how to build your brand online: 1. Hygiene - Do you have your house in order? 2. Audit - Where do your customers already spend time? 3. Plan - Where to play and how to win? 4. Listen - Your customers are talking about you right now, are you listening? 5. Curate - People who just talk about themselves are boring, share interesting content from wherever you find it. 6. Create - Content drives conversations. 7. Host - Customers talking to each other in a setting that you created will do your job of marketing for you. 8. Convert - An escalating transaction model where you start with small purchases and build them into a large sale. |
| digital marketing in construction industry: Digital Marketing Fundamentals Greg Jarboe, Matt Bailey, Michael Stebbins, 2023-03-01 Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing. |
| digital marketing in construction industry: Towards a Sustainable Construction Industry: The Role of Innovation and Digitalisation Clinton Aigbavboa, Wellington Thwala, Douglas Aghimien, 2023-04-23 This book gathers papers from the 12th Construction Industry Development Board (CIDB) Postgraduate Research Conference, which was held at the International Convention Centre, East London, Eastern Cape, South Africa, from July 10 to 12, 2022. The conference directly addresses the objectives of SDG9: “Building resilient infrastructure, promoting inclusive and sustainable industrialization and fostering innovation”. Moreover, the conference is designed to promote capacity development and transformation within the built-environment space by providing an all-inclusive platform to established and emerging researchers to discuss the recent advancements needed to move the industry forward. |
| digital marketing in construction industry: Converted Neil Hoyne, 2022-02-22 When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts. |
| digital marketing in construction industry: Future 1.0: Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence Srinidhi Ranganathan, 2020-01-02 Subscribe to the Author Digital Marketing Legend - Srinidhi Ranganathan on YouTube. Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”. |
| digital marketing in construction industry: Sustainable and Resilient Infrastructure Development in Africa’s Changing Climate Emmanuel Adinyira, |
| digital marketing in construction industry: Social Media Marketing All-in-One For Dummies Jan Zimmerman, Deborah Ng, 2017-04-18 The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing. |
| digital marketing in construction industry: E-Commerce and Digital Marketing Strategies Dr.Rajesh R, Prof.Chaithra M.S, Prof.Soumya K.R, Prof.Sowmya C.U, 2024-09-19 Dr.Rajesh R, Professor & Head, Department of MBA, City Engineering College, Bengaluru, Karnataka, India. Prof.Chaithra M.S, Assistant Professor, Department of MBA, City Engineering College, Bengaluru, Karnataka, India. Prof.Soumya K.R, Assistant Professor, Department of MBA, Surana College (Autonomous), Bengaluru, Karnataka, India. Prof.Sowmya C.U, Assistant Professor, Department of MBA, JSS Academy of Technical Education, Bengaluru, Karnataka, India. |
| digital marketing in construction industry: Strategic Innovative Marketing Androniki Kavoura, Damianos P. Sakas, Petros Tomaras, 2017-06-02 This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing. |
| digital marketing in construction industry: Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022) Gita Widi Bhawika, |
| digital marketing in construction industry: Advancing the Digital Transformation of Armenian Businesses OECD, 2024-07-10 Armenia's ICT sector has experienced remarkable growth, expanding by 20% in 2022, underscoring the country's commitment to digital transformation as a policy priority. Despite these efforts and trends, SMEs continues to face significant obstacles in their digital transformation, including lack of awareness, low digital skills levels, and financial constraints. This reports aims to support the Armenian government in addressing these challenges and fostering business digitalisation. Building on previous OECD work on digitalisation policies and insights from the 2024 edition of the SME Policy Index for Eastern Partner countries, this publication offers a comprehensive overview of Armenia’s institutional framework and policy initiatives for SME digitalisation. Through data-driven analysis, it examines the challenges hindering the digital transformation of Armenian businesses and provides insights to unlock their potential. This report serves as a guide, offering detailed recommendations aimed at improving framework conditions for SME digitalisation, building a structured system for SME digitalisation support, and fostering synergies in the ecosystem to facilitate digital transformation. |
| digital marketing in construction industry: Social Media Marketing All-in-One For Dummies Michelle Krasniak, Jan Zimmerman, Deborah Ng, 2021-03-05 Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too. |
| digital marketing in construction industry: The Smart Estate Jason Challender, Akponanabofa Henry Oti, 2024-02-20 The Smart Estate Bring your estate management methods into the future with this accessible guide Building information modeling, or BIM, is a catch-all term for a wide array of tools and processes for creating digital representations of buildings or building components. These tools have been widely embraced for use in the construction phase of projects, but their potential has only begun to be realized in facility management and maintenance, even though these account for 85% of costs in the life cycle of a building. Organizations controlling diverse estates with multiple buildings of varying ages stand to benefit enormously from a BIM-informed approach to estate management. The Smart Estate outlines such an approach and its potential to improve facility and estate management. Emphasizing practical applications, it moves beyond the project delivery stage to focus on the much longer — and costlier — period of building operation and maintenance. The result is a thorough and accessible guide to generating collaborative, BIM-informed methods. The Smart Estate readers will also find: Case studies and real-world scenarios illustrating best practices Detailed discussion particularly suited to the needs of large-scale or public-sector organizations Detailed step-by-step guide to developing a BIM-informed approach to a given asset portfolio The Smart Estate is ideal for professionals in construction management and facilities management, as well as for advanced students and professionals in all construction related disciplines. |
| digital marketing in construction industry: Management of Construction Projects John Schaufelberger, Len Holm, 2024-03-14 Unique among construction project management textbooks, Management of Construction Projects, third edition, takes the constructor’s perspective, carefully analyzing a complex, real-world construction case study from multiple angles to demonstrate the skills, knowledge, and techniques students require to become successful project managers. Popular as an undergraduate text and as a contractor resource, the book identifies key stages of the project-management process, such as delivery methods and contracts; estimating, planning, and scheduling; preconstruction services; subcontracting and material management; documentation, communications, and payment; controls, quality, and safety; leadership and ethics; and claims, disputes, and close-out. This third edition includes a novel case study, a new chapter on preconstruction services, updated contract forms and figures, and additional student exercises, and integrates use of project management technology. Topics include building information models, sustainable construction, environmental compliance, lean construction, and off-site construction. Boxed examples, or short case studies, have been included with each chapter. These examples correspond directly to the chapters in which they are included and give the reader an applied approach to learning the concepts presented. While primarily focused on the management of commercial projects, the principles and techniques in Management of Construction Projects also apply to residential, industrial, and heavy construction. Written in straightforward language from a constructor’s perspective, this textbook prepares upcoming construction project managers with everything they need to see a successful project through from start to finish. |
| digital marketing in construction industry: Data-Driven Modelling and Predictive Analytics in Business and Finance Alex Khang, Rashmi Gujrati, Hayri Uygun, R. K. Tailor, Sanjaya Gaur, 2024-07-24 Data-driven and AI-aided applications are next-generation technologies that can be used to visualize and realize intelligent transactions in finance, banking, and business. These transactions will be enabled by powerful data-driven solutions, IoT technologies, AI-aided techniques, data analytics, and visualization tools. To implement these solutions, frameworks will be needed to support human control of intelligent computing and modern business systems. The power and consistency of data-driven competencies are a critical challenge, and so is developing explainable AI (XAI) to make data-driven transactions transparent. Data- Driven Modelling and Predictive Analytics in Business and Finance covers the need for intelligent business solutions and applications. Explaining how business applications use algorithms and models to bring out the desired results, the book covers: Data-driven modelling Predictive analytics Data analytics and visualization tools AI-aided applications Cybersecurity techniques Cloud computing IoT-enabled systems for developing smart financial systems This book was written for business analysts, financial analysts, scholars, researchers, academics, professionals, and students so they may be able to share and contribute new ideas, methodologies, technologies, approaches, models, frameworks, theories, and practices. |
| digital marketing in construction industry: ECPPM 2021 - eWork and eBusiness in Architecture, Engineering and Construction Vitaly Semenov, Raimar J Scherer, 2021-07-25 eWork and eBusiness in Architecture, Engineering and Construction 2021 collects the papers presented at the 13th European Conference on Product and Process Modelling (ECPPM 2021, Moscow, 5-7 May 2021). The contributions cover a wide spectrum of thematic areas that hold great promise towards the advancement of research and technological development targeted at the digitalization of the AEC/FM (Architecture, Engineering, Construction and Facilities Management) domains. High quality contributions are devoted to critically important problems that arise, including: Information and Knowledge Management Semantic Web and Linked Data Communication and Collaboration Technologies Software Interoperability BIM Servers and Product Lifecycle Management Systems Digital Twins and Cyber-Physical Systems Sensors and Internet of Things Big Data Artificial and Augmented Intelligence in AEC Construction Management 5D/nD Modelling and Planning Building Performance Simulation Contract, Cost and Risk Management Safety and Quality Sustainable Buildings and Urban Environments Smart Buildings and Cities BIM Standardization, Implementation and Adoption Regulatory and Legal Aspects BIM Education and Training Industrialized Production, Smart Products and Services Over the past quarter century, the biennial ECPPM conference series, as the oldest BIM conference, has provided researchers and practitioners with a unique platform to present and discuss the latest developments regarding emerging BIM technologies and complementary issues for their adoption in the AEC/FM industry. |
| digital marketing in construction industry: Advanced Technology & Sustainability Dr. Isha Saini Dr. Richa N Agarwal, 2023-03-01 This book addresses the development in the field of technology and how it impacts the sustainability. I appreciate the efforts made by authors as well as editors in compiling this excellent content. I hope that this will be a valuable and interesting contribution to the subject area. |
| digital marketing in construction industry: Singapore Inc.: A Century of Business Success in Global Markets Leon Choong, Easwaramoorthy Rangaswamy, Ian Jamieson, Anne-Marie Kilday, 2023-12-18 This book features 100 local case studies examining the experiences of leading Singaporean companies across different sectors including aviation, logistics, banking, and real estate. They offer valuable insights into how companies adapted to evolving market dynamics, expanded their business portfolios, ventured into global markets, prioritised sustainability, and leveraged innovation and technology to maintain competitiveness. Through case studies, readers gain practical knowledge that can be applied to their own enterprises, a unique perspective into Singapore’s dynamic and competitive business landscape, and the successes and challenges faced by Singaporean companies. The book is divided into different sections exploring specific themes such as business strategy and transformation, diversification and expansion, sustainability, innovation and technology, financial performance, and risk management. It scrutinises how companies responded to shifting market conditions, competition, regulations, customer preferences, and global events. Additionally, it sheds light on the obstacles companies encountered in terms of sustainable practices, financial performance, risk management, talent retention, and technological advancements. By presenting cases across industries and companies in Singapore, Choong et al. highlight their triumphs, setbacks, and valuable lessons learned. This book can be rendered as a practical and essential resource for business professionals, entrepreneurs, and students interested in understanding effective business strategies. |
| digital marketing in construction industry: Construction Marketing Ideas Mark Buckshon, 2010-04 Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work. |
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