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| digital media management usc: Creator Culture Stuart Cunningham, David Craig, 2021-06-22 Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill |
| digital media management usc: Social Media Entertainment Stuart Cunningham, David Craig, 2019-02-26 Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption. |
| digital media management usc: Electronic Media Management, Revised Peter Pringle, Michael F Starr, 2013-06-26 The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. |
| digital media management usc: Digital Media & Intellectual Property Nicola Lucchi, 2006-09-27 The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media describing the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular the author analyze the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe. |
| digital media management usc: Transmedia Branding Burghardt Tenderich, 2014 |
| digital media management usc: Social Media Communication Bu Zhong, 2021-08-11 Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing. |
| digital media management usc: World Entertainment Media Paolo Sigismondi, 2019-07-25 This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading international media scholars, who explore the causes and effects of globalization upon this ever-evolving industry. There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differences in a landscape where driving forces of globalization meet locally situated audiences and institutions, this volume unveils a complex, contested space comprising global and local players, whose success is determined by both their national and international dimensions. It guides its readers to the geographical and intellectual exploration of the international media landscape, analyzing the global and local media players and their modus operandi. Editor Paolo Sigismondi’s insightful, engaging collection presents a compelling and novel approach to the analysis of global entertainment media. World Entertainment Media: Global, Regional and Local Perspectives is an ideal starting point for students and practitioners alike looking to build a solid understanding of the global mediascape, and a great resource for instructors and scholars in global media entertainment. |
| digital media management usc: The Digital Glocalization of Entertainment Paolo Sigismondi, 2011-08-31 In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. This work aims at bridging the gap between media theories and industry practices in a rapidly evolving global mediascape, building on scholarship in the field and enriched by case studies and insights from business practice. This work demonstrates that the paradigms of the landscape are shifting, introducing the digital “glocalization” of entertainment, through which successful media crossing national and cultural borders incorporate both global and local features. Key questions raised include: Is the ICT revolution an example of disruptive technology for the global media and entertainment industry? Is the existing status quo challenged, and in, particular Hollywood’s global leadership? What are the global entities emerging as Hollywood’s main competitors in this technologically evolving landscape? Sigismondi argues that as new players are entering the field, new threats to Hollywood’s dominance are emerging. The global leaders in non-scripted entertainment, for example, are European-based global entities operating outside the Hollywood system. Meanwhile, the ICT revolution is modifying the contours and boundaries of the global mediascape. Sigismondi’s approach provides unique insight into how the forces of technology and globalization are transforming television, cinema, and online entertainment. |
| digital media management usc: Digital Channels and Social Media Management in Luxury Markets Fabrizio Mosca, Chiara Civera, 2017-11-23 In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies. |
| digital media management usc: Improvise Fred Cook, 2014-04-15 DIV“An entertaining education on leadership, creativity, business and getting ahead of your competition . . . your career will never be the same.” —The Edge, PRSA blog This year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred Cook followed an unusual yet fascinating path from young adulthood to the corner office as CEO of the award-winning PR firm GolinHarris. Melding learnings from a lifetime of uncommon experiences with insights from a surprisingly successful corporate career, this book will inspire workers mired in indecision and dimly lit prospects. Following college, Cook was initiated into the business world through a dozen odd jobs, each of which provided valuable insights into the business world and the understanding of how to make the most of even the smallest opportunity. Each chapter delivers a bold truth, supported by relevant episodes from Cook’s personal life and reinforced by his encounters with corporate America. Filled with colorful anecdotes about being punched by a guru, stalked by an intern, and lectured by Steve Jobs, Improvise is full of hilarious yet poignant moments. “Fred is a legend in the PR business . . . [Improvise] is immensely fun and engaging.” —Forbes “An offbeat career guide for new college graduates.” —Parade “Fred shares the street smarts he gained from a lifetime of uncommon experiences to educate and inspire others who are trying to find their own way in the business world.” —Execunet.com“/DIV> |
| digital media management usc: Careers in Information Science Louise Schultz, 1963 Presents copy for use as a reference brochure and a giveaway sheet to be distributed to guidance counselors to help them direct young people into the growing field of Information Science. Sets forth that Information Science is concerned with the properties, behavior, and flow of information. Describes how it is used, both by individuals and in large systems. Discusses the opportunities in Information Science and outlines three relatively different career areas: (1) Special Librarianship; (2) Literature Analysis; and (3) Information System Design. Details an educational program appropriate for participation in these career areas. Concludes that Information Science is a new but rapidly growing field pushing the frontiers of human knowledge and, thus, contributing to human well-being and progress. (Author). |
| digital media management usc: Netnography Robert V Kozinets, Dr. Robert Kozinets, 2019-10-14 In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. |
| digital media management usc: Homo Conexus Morten Bay, 2013-12-21 Homo Conexus is the type of people we become as we venture forward into the network society. From the networks in our brains to the networks on our computers, networks are changing the way we think about ourselves and the world. Homo Conexus helps you make sense of this new age of information and networks. |
| digital media management usc: Media and Metamedia Management Francisco Campos Freire, Xosé Rúas Araújo, Valentín Alejandro Martínez Fernández, Xosé López García, 2016-11-21 Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia. |
| digital media management usc: Strategic Management in the Media Lucy Küng, 2008-04-11 This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies. - Robert Picard, University of Jönköping Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed. - Sylvia M. Chan-Olmsted, University of Florida ...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction. - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar. |
| digital media management usc: Social Media Storms Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare, 2021-08-25 This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing. |
| digital media management usc: The Real-Time Revolution Jerry Power, Thomas Ferratt, 2019-09-03 Time has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will win their loyalty. This book shows how it's done. Business survival requires valuing what customers value—and in our overworked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs. To become a real-time company, as top scholars Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time. Where should leaders look to innovate? Powers and Ferratt say to search every step in the life of a product or service, from development to production to usage. And for each step, they identify four possible levers for innovation: the design of the products or services themselves, the process used to produce them, the data that can be gathered on their use, and the people who make or provide the product or service. The book features dozens of examples of companies that are getting it right and the innovations they used to help their customers save time, all while helping themselves to a hefty slice of market share. This is a comprehensive, authoritative guide to thriving in a revolution that is sweeping every industry and sector. |
| digital media management usc: Internet and the Law Aaron Schwabach, 2014-01-15 The world of Internet law is constantly changing and is difficult to follow, even for those for whom doing so is a full-time job. This updated, everything-you-need-to-know reference removes the uncertainty. Internet and the Law: Technology, Society, and Compromises, Second Edition is the go-to source for anyone who needs clear explanations of complex legal concepts related to online practices and content. This wide-ranging, alphabetical reference explores diverse areas of law, including territorial jurisdiction and taxation, that are relevant to or affected by advances in information technology and the rise of the Internet. Particular emphasis is placed on intellectual property law and laws regarding freedom of expression. The Internet, as this book shows, raises questions not only about how to protect intellectual creations, but about what should be protected. Entries also discuss how the Web has brought First Amendment rights and free expression into question as society grapples with attempts to control leaks and to restrict content such as pornography, spam, defamation, and criminal speech. |
| digital media management usc: Social Media Measurement and Management Jeremy Harris Lipschultz, 2024-08-01 This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources. |
| digital media management usc: The Social Media Journalist Handbook Yumi Wilson, 2019-05-31 The Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st century. It features insights from top recruiters, editors, and senior producers working in the field, as well exercises that aid readers in developing the practical skills necessary to work successfully with social media. Readers will come away from the book with the knowledge to build strong social media strategies across different budgets, employing evergreen principles that work for different, ever-changing platforms. They’ll learn how to reach and engage with the maximum number of people, as well as find sources, raise one’s profile, conduct research, and produce stories. |
| digital media management usc: Digital Minds WSI World, 2020-03-04 In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. You need a plan that will outperform the competition and resonate with your target audience. If your digital strategy isn't bringing you the results you want, it may need some fine-tuning. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy. You'll learn how to leverage competitive research and well-defined buyer personas to compose a marketing plan that makes sense for your business. As well as marketing best practices on digital advertising, chatbots, video marketing, SEO, social, and lead nurturing that you can implement right away. |
| digital media management usc: Buddhism, the Internet, and Digital Media Gregory Price Grieve, Daniel Veidlinger, 2014-09-19 Buddhism, the Internet and Digital Media: The Pixel in the Lotus explores Buddhist practice and teachings in an increasingly networked and digital era. Contributors consider the ways Buddhism plays a role and is present in digital media through a variety of methods including concrete case studies, ethnographic research, and content analysis, as well as interviews with practitioners and cyber-communities. In addition to considering Buddhism in the context of technologies such as virtual worlds, social media, and mobile devices, authors ask how the Internet affects identity, authority and community, and what effect this might have on the development, proliferation, and perception of Buddhism in an online environment. Together, these essays make the case that studying contemporary online Buddhist practice can provide valuable insights into the shifting role religion plays in our constantly changing, mediated, hurried, and uncertain culture. |
| digital media management usc: CBEST Test Preparation Test Prep Books, 2017-05 Test Prep Book's CBEST Test Preparation Study Questions 2018 & 2019: Three Full-Length CBEST Practice Tests for the California Basic Educational Skills Test Developed by Test Prep Books for test takers trying to achieve a passing score on the CBEST exam, this comprehensive study guide includes: -Quick Overview -Test-Taking Strategies -Introduction -CBEST Practice Test #1 -Answer Explanations #1 -CBEST Practice Test #2 -Answer Explanations #2 -CBEST Practice Test #3 -Answer Explanations #3 Disclaimer: CBEST(R) is a registered trademark of California Basic Educational Skills Test, which was not involved in the production of, and does not endorse, this product. Each section of the test has a comprehensive review created by Test Prep Books that goes into detail to cover all of the content likely to appear on the CBEST test. The Test Prep Books CBEST practice test questions are each followed by detailed answer explanations. If you miss a question, it's important that you are able to understand the nature of your mistake and how to avoid making it again in the future. The answer explanations will help you to learn from your mistakes and overcome them. Understanding the latest test-taking strategies is essential to preparing you for what you will expect on the exam. A test taker has to not only understand the material that is being covered on the test, but also must be familiar with the strategies that are necessary to properly utilize the time provided and get through the test without making any avoidable errors. Test Prep Books has drilled down the top test-taking tips for you to know. Anyone planning to take this exam should take advantage of the CBEST test prep review material, practice test questions, and test-taking strategies contained in this Test Prep Books study guide. |
| digital media management usc: Strategies for Team Science Success Kara L. Hall, Amanda L. Vogel, Robert T. Croyle, 2019-11-13 Collaborations that integrate diverse perspectives are critical to addressing many of our complex scientific and societal problems. Yet those engaged in cross-disciplinary team science often face institutional barriers and collaborative challenges. Strategies for Team Science Success offers readers a comprehensive set of actionable strategies for reducing barriers and overcoming challenges and includes practical guidance for how to implement effective team science practices. More than 100 experts--including scientists, administrators, and funders from a wide range of disciplines and professions-- explain evidence-based principles, highlight state-of the-art strategies, tools, and resources, and share first-person accounts of how they’ve applied them in their own successful team science initiatives. While many examples draw from cross-disciplinary team science initiatives in the health domain, the handbook is designed to be useful across all areas of science. Strategies for Team Science Success will inspire and enable readers to embrace cross-disciplinary team science, by articulating its value for accelerating scientific progress, and by providing practical strategies for success. Scientists, administrators, funders, and others engaged in team science will also leave equipped to develop new policies and practices needed to keep pace in our rapidly changing scientific landscape. Scholars across the Science of Team Science (SciTS), management, organizational, behavioral and social sciences, public health, philosophy, and information technology, among other areas of scholarship, will find inspiration for new research directions to continue advancing cross-disciplinary team science. |
| digital media management usc: Citizen 2.0: Public and Governmental Interaction through Web 2.0 Technologies Kloby, Kathryn, 2012-03-31 This book defines the role of Web 2.0 technologies in government and highlights a variety of strategies and tools public administrators can use to engage citizens, including suggestions for adoption and implementation based on the lessons learned by scholars and practitioners in the field--Provided by publisher. |
| digital media management usc: Journalism, Digital Media and the Fourth Industrial Revolution José Sixto-García, |
| digital media management usc: Psychological Models for Personalized Human-Computer Interaction (HCI) Bruce Ferwerda, Marko Tkalcic, Li Chen, 2021-06-01 |
| digital media management usc: Encyclopedia of Gender in Media Mary Kosut, 2012-05-01 The media strongly influences our everyday notions of gender roles and our concepts of gender identity. The Encyclopedia of Gender in Media critically examines the role of the media in enabling, facilitating, or challenging the social construction of gender in our society. The work addresses a variety of entertainment and news content in print and electronic media and explores the social construction of masculinity as well as femininity. In addition to representations of gender within the media, we also analyze gender issues related to media ownership and the media workforce. Despite an abundance of textbooks, anthologies, and university press monographs on the topic of gender in media, until now no comprehensive reference work has tackled this topic of perennial interest in student research and papers. Features and benefits: 150 signed entries (each with Cross References and Further Readings) are organized in A-to-Z fashion to give students easy access to the full range of topics within gender in media. A thematic Reader's Guide in the front matter groups related entries by broad topical or thematic areas to make it easy for users to find related entries at a glance, with themes including Discrimination & Media Effects, Media Modes, New Media, Media Portrayals & Representations, Biographies, and more. In the electronic version, the Reader's Guide combines with a detailed Index and the Cross References to provide users with robust search-and browse capacities. A Chronology in the back matter helps students put individual events into broader historical context. A Glossary provides students with concise definitions to key terms in the field. A Resource Guide to classic books, journals, and web sites (along with the Further Readings accompanying each entry) helps guide students to further resources for their research journeys. An Appendix provides users with a number of reports related to gender in media. |
| digital media management usc: Introduction to Strategic Public Relations Janis Teruggi Page, Lawrence J. Parnell, 2017-11-30 Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR. |
| digital media management usc: Critical Code Studies Mark C. Marino, 2020-03-10 An argument that we must read code for more than what it does—we must consider what it means. Computer source code has become part of popular discourse. Code is read not only by programmers but by lawyers, artists, pundits, reporters, political activists, and literary scholars; it is used in political debate, works of art, popular entertainment, and historical accounts. In this book, Mark Marino argues that code means more than merely what it does; we must also consider what it means. We need to learn to read code critically. Marino presents a series of case studies—ranging from the Climategate scandal to a hactivist art project on the US-Mexico border—as lessons in critical code reading. Marino shows how, in the process of its circulation, the meaning of code changes beyond its functional role to include connotations and implications, opening it up to interpretation and inference—and misinterpretation and reappropriation. The Climategate controversy, for example, stemmed from a misreading of a bit of placeholder code as a “smoking gun” that supposedly proved fabrication of climate data. A poetry generator created by Nick Montfort was remixed and reimagined by other poets, and subject to literary interpretation. Each case study begins by presenting a small and self-contained passage of code—by coders as disparate as programming pioneer Grace Hopper and philosopher Friedrich Kittler—and an accessible explanation of its context and functioning. Marino then explores its extra-functional significance, demonstrating a variety of interpretive approaches. |
| digital media management usc: Annual Review of Cultural Heritage Informatics Samantha K. Hastings, 2015-06-09 Produced by The University of South Carolina’s School of Library and Information Science this is the authoritative annual compilation of research, best practices, and a review of literature in the fields of cultural heritage, imaging for museums and libraries, and digital humanities. The scope is international. The Annual will build on the commonality of interests between museums, archives and libraries, and scholarship in the arts and humanities. An editorial board will be comprised of four to seven scholars in the field to include but not limited to researchers and information professionals with previous work in the field of cultural heritage and informatics. Each issue will contain three major parts: • Original research articles • Literature reviews on the three main research areas in the field:, Social networking and cultural institutions, the value of culture, and open source resources • Overview of trends and technologies in the field The Annual Review is an essential overview and synthesis of this nascent and growing field. |
| digital media management usc: This Business of Broadcasting Leonard Mogel, 2004 This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising |
| digital media management usc: Spin Sucks Gini Dietrich, 2014-02-20 Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com |
| digital media management usc: Introduction to Public Relations Janis Teruggi Page, Lawrence J. Parnell, 2020-09-11 Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. |
| digital media management usc: The Confidentiality of Alcohol and Drug Abuse Patient Records Regulation and the HIPAA Privacy Rule , 2004 |
| digital media management usc: Social Work Education and the Grand Challenges R. Paul Maiden, Eugenia L. Weiss, 2023-04-04 The Grand Challenges for Social Work (GCSW) provides an agenda for society, and for the social work profession. The 13 GCSW have been codified by the American Academy of Social Work and Social Welfare and are emerging as a significant underpinning in the education of undergraduate and graduate social work students throughout the USA. This volume serves as a guide as to how this can best be achieved in alignment with the 2022 Educational Policy and Accreditation Standards (EPAS) from the Council of Social Work Education. Divided into four parts: Individual and Family Well-Being Stronger Social Fabric A Just Society The Grand Challenges in the Field Each chapter introduces a Grand Challenge, situates it within the curricula, and provides teaching practices in one of the targeted domains as well as learning objectives, class exercises, and discussions. By showing how to facilitate class discussion, manage difficult conversations, and address diversity, equity, and inclusion as part of teaching the topic, this book will be of interest to all faculty teaching at both undergraduate and graduate levels. It should be noted that there are additional supplementary chapters beyond the 13 GCSW that provide further context for the reader. |
| digital media management usc: Digital Diplomacy and International Organisations Corneliu Bjola, Ruben Zaiotti, 2020-10-29 This book examines how international organisations (IOs) have struggled to adapt to the digital age, and with social media in particular. The global spread of new digital communication technologies has profoundly transformed the way organisations operate and interact with the outside world. This edited volume explores the impact of digital technologies, with a focus on social media, for one of the major actors in international affairs, namely IOs. To examine the peculiar dynamics characterising the IO–digital nexus, the volume relies on theoretical insights drawn from the disciplines of International Relations, Diplomatic Studies, Media, and Communication Studies, as well as from Organisation Studies. The volume maps the evolution of IOs’ digital universe and examines the impact of digital technologies on issues of organisational autonomy, legitimacy, and contestation. The volume’s contributions combine engaging theoretical insights with newly compiled empirical material and an eclectic set of methodological approaches (multivariate regression, network analysis, content analysis, sentiment analysis), offering a highly nuanced and textured understanding of the multifaceted, complex, and ever-evolving nature of the use of digital technologies by international organisations in their multilateral engagements. This book will be of much interest to students of diplomacy, media, and communication studies, and international organisations. |
| digital media management usc: Managing Sport Events T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk, 2019-06-28 Running a successful sporting event—whether it’s a local event, state championship, or international competition—requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation. Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students: New industry profiles at the beginning of each chapter showcase professionals putting theory into practice Added sections address emerging trends and topics, such as sustainability and event security Examples show how new technologies can be utilized for event management and event presentation Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament Case studies and learning activities at the end of each chapter allow students to put theory into practice A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehension Managing Sport Events, Second Edition, leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management. It then moves into key operational areas such as services, logistics, and on-site management, and it concludes the process with postevent duties and considerations. Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at all levels—youth, high school, college, amateur, minor league, professional, and international competition. |
| digital media management usc: Discrimination, Vulnerable Consumers and Financial Inclusion Cătălin-Gabriel Stănescu, Asress Adimi Gikay, 2020-12-28 This book addresses the questions of discrimination, vulnerable consumers, and financial inclusion in the light of the emerging legal, socioeconomic, and technological challenges. New technologies – such as artificial intelligence-driven consumer credit risk assessment and Fintech platforms, the changing nature of vulnerability due to the ongoing COVID-19 pandemic, as well as the sophistication of digital technologies, which help circumvent legal barriers and protections – necessitate the continuous study of the existing legal frameworks and measures that are capable of tackling these challenges. Organized in two major parts, the first addresses, from multiple national angles, the idea of a human rights approach to consumer law, in order to replace the mantra of economic efficiency that characterizes financial services with those of human dignity and freedom from discrimination and from debt-induced servitude. The second tackles the challenges posed by increased usage of technology in connection with financial services, which tends to solve, but also creates, additional issues for consumers in general, and for vulnerable groups in particular. |
| digital media management usc: Public Communication Campaigns Ronald E. Rice, Charles K. Atkin, 1989-06 In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded sampler section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved. |
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