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| digital signage content management: Digital Signage Broadcasting Lars-Ingemar Lundstrom, 2013-05-02 Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage. |
| digital signage content management: Digital Signage Jimmy Schaeffler, 2012-09-10 Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered. |
| digital signage content management: Digital Signage Broadcasting Lars-Ingemar Lundstrom, 2013-05-02 Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage. |
| digital signage content management: The Digital Signage Playbook Paul Flanigan, 2015-08-19 The process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. This book is a must for creating effective engagement through digital screens. |
| digital signage content management: A Comprehensive Guide to Enterprise Mobility Jithesh Sathyan, Anoop N., Navin Narayan, Shibu Kizhakke Vallathai, 2016-04-19 Although enterprise mobility is in high demand across domains, an absence of experts who have worked on enterprise mobility has resulted in a lack of books on the subject. A Comprehensive Guide to Enterprise Mobility fills this void. It supplies authoritative guidance on all aspects of enterprise mobility-from technical aspects and applications to |
| digital signage content management: Communication Technology Update and Fundamentals August E. Grant, Jennifer H. Meadows, 2018-06-13 For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The secret to the longevity is simple—every two years, the book is completely rewritten to ensure that it contains the latest developments in mass media, computers, consumer electronics, networking, and telephony. Plus, the book includes the Fundamentals: the first five chapters explain the communication technology ecosystem, the history, structure, and regulations. The chapters are written by experts who provide snapshots of the state of each individual field. Together, these updates provide a broad overview of these industries, as well as the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 16th edition includes: First-ever chapters on Virtual/Augmented Reality and eSports. Updated user data in every chapter. Overview of industry structure, including recent and proposed mergers and acquisitions Suggestions on how to get a job working with the technologies discussed. The companion website, www.tfi.com/ctu, offers updated information on the technologies covered in this text, as well as links to other resources. |
| digital signage content management: Proceedings of the XV International symposium Symorg 2016 Ondrej Jaško, Sanja Marinković, 2016-06-03 |
| digital signage content management: Manual of Digital Museum Planning Ali Hossaini, Ngaire Blankenberg, 2017-03-27 The Manual of Digital Museum Planning is a comprehensive guide to digital planning, development, and operations for museum professionals and students of museums studies and arts administration. In the tradition of Lord Cultural Resource’s renowned manuals, this book gives practical advice on how digital can enhance and improve all aspects of the museum. With chapters written by experienced professionals working at leading institutions such as the British Museum, the Metropolitan Museum of Art, the Indianapolis Museum of Art, Bristol Culture, the Canadian Museum for Human Rights, and others, The Manual of Digital Museum Planning is an easy-to-understand, step-by-step guide for anyone planning a new museum, a museum expansion, or a new project in the Digital Age. Part 1 explains how digital technologies are transforming museums and their value proposition Part 2 explores how adopting a user-centric, omnichannel approach creates new relationships between museums and communities Part 3 offers a guide to integrating digital into the workflow of museums- from data analytics, to user experience design to project management Part 4 identifies the business models, infrastructure and skills and competencies for the digital museum, Each chapter culminates in ‘summary takeaways’ for easy recall, and key words are defined throughout. A glossary and reference list are also included as an accessible resources for readers. |
| digital signage content management: Management and Marketing for Improved Retail Competitiveness and Performance Santos, José Duarte, Pereira, Inês Veiga, Pires, Paulo Botelho, 2023-07-28 The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students. |
| digital signage content management: Digital Guest Experience Björn Radde, 2017-04-06 The experience of staying at a hotel will continue to radically change in the coming years. The guest is welcomed by robots and bypasses the traditional check-in with their smartphone. Augmented reality and beacons accompany him through the hotel, any missing utensils in room will be produced with a 3D printer. Nanotechnologies and biometric methods will be introduced into the hotel industry, as well as chatbots and holograms. Digital Guest Experience tools are an investment area within the digital value chain that should be reviewed and implemented by the hotel industry. Björn Radde explains how the guest journey has changed and describes the most important digital guest experience instruments for optimizing the hotel's engagement, as well as its impact on guest satisfaction and revenue. |
| digital signage content management: Human Interface and the Management of Information: Information, Design and Interaction Sakae Yamamoto, 2016-07-04 The two-volume set LNCS 9734 and 9735 constitutes the refereed proceedings of the Human Interface and the Management of Information thematic track, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, Canada, in July 2016. HCII 2016 received a total of 4354 submissions of which 1287 papers were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas This volume contains papers addressing the following major topics: information presentation; big data visualization; information analytics; discovery and exploration; interaction design, human-centered design; haptic, tactile and multimodal interaction. |
| digital signage content management: CPTED and Traditional Security Countermeasures Lawrence Fennelly, Marianna Perry, 2018-04-17 CTPED and Traditional Security Countermeasures: 150 Things You Should Know is a handy reference for both seasoned professionals and those just starting out in security and law enforcement. Crime Prevention Through Environmental Design (CPTED) is a foundational concept to physical security and can be incorporated widely in security policies, plans, and procedures. It has proven effective over the many years insofar as building and campus design, security architecture, and creating an overall security culture in any workplace. The authors have collected a broad array of topics together, garnered through their many years of real-world experience in the field. Security solutions that address a wide range of physical security challenges are presented in an easy to follow format. Security practitioners and law enforcement professionals alike will find practical tips to understand and manage their security program, including access control, target hardening, command and control, physical security protections, and visitor management, among a myriad of other topics. This will be a must-have reference for professionals looking for real-world recommendations for physical security solutions. |
| digital signage content management: People Counter Fouad Sabry, 2024-05-04 What is People Counter A people counter is an electronic device that is used to measure the number of people traversing a certain passage or entrance. Examples include simple manual clickers, smart-flooring technologies, infrared beams, thermal imaging systems, WiFi trackers and video counters using advanced machine learning algorithms. They are commonly used by retail establishments to judge the effectiveness of marketing campaigns, building design and layout, and the popularity of particular brands. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: People counter Chapter 2: Pedometer Chapter 3: Wi-Fi hotspot Chapter 4: Click-through rate Chapter 5: Web analytics Chapter 6: Digital signage Chapter 7: Unique user Chapter 8: Proximity marketing Chapter 9: Bounce rate Chapter 10: Indoor positioning system (II) Answering the public top questions about people counter. (III) Real world examples for the usage of people counter in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of People Counter. |
| digital signage content management: Intelligent Embedded Systems Daniel Thalmann, N Subhashini, K. Mohanaprasad, M S Bala Murugan, 2018-02-16 This book is a collection of papers from international experts presented at the International Conference on NextGen Electronic Technologies (ICNETS2). ICNETS2 encompassed six symposia covering all aspects of electronics and communications engineering, including relevant nano/micro materials and devices. Highlighting recent research in intelligent embedded systems, the book is a valuable resource for professionals and students working in the core areas of electronics and their applications, especially in signal processing, embedded systems, and networking. The contents of this volume will be of interest to researchers and professionals alike. |
| digital signage content management: Internet of Things, Smart Spaces, and Next Generation Networks and Systems Olga Galinina, Sergey Andreev, Sergey Balandin, Yevgeni Koucheryavy, 2018-09-28 This book constitutes the joint refereed proceedings of the 18th International Conference on Next Generation Wired/Wireless Advanced Networks and Systems, NEW2AN 2018, the 11th Conference on Internet of Things and Smart Spaces, ruSMART 2018. The 64 revised full papers presented were carefully reviewed and selected from 186 submissions. The papers of NEW2AN focus on advanced wireless networking and applications; lower-layer communication enablers; novel and innovative approaches to performance and efficiency analysis of ad-hoc and machine-type systems; employed game-theoretical formulations, Markov chain models, and advanced queuing theory; grapheme and other emerging material, photonics and optics; generation and processing of signals; and business aspects. The ruSMART papers deal with fully-customized applications and services. |
| digital signage content management: Transactions on Edutainment VIII Maiga Chang, Mingmin Zhang, 2012-06-05 This journal subline serves as a forum for stimulating and disseminating innovative research ideas, theories, emerging technologies, empirical investigations, state-of-the-art methods, and tools in all different genres of edutainment, such as game-based learning and serious games, interactive storytelling, virtual learning environments, VR-based education, and related fields. It covers aspects from educational and game theories, human-computer interaction, computer graphics, artificial intelligence, and systems design. This issue contains 10 outstanding contributions from the International Conference on E-Learning and Games, Edutainment 2011, as well as 14 regular papers which were partly selected from national conferences. The topics covered are game engine, using games to teach, identifying player emotion states, assessing the effects of educational games to multi-touch interaction, natural user interface, and virtual reality. Generally, the papers present a large number of examples of edutainment applications, giving more evidence on the high potential and impact of edutainment approaches. |
| digital signage content management: Multimedia Networks Hans W. Barz, Gregory A. Bassett, 2016-03-21 The transportation of multimedia over the network requires timely and errorless transmission much more strictly than other data. This had led to special protocols and to special treatment in multimedia applications (telephony, IP-TV, streaming) to overcome network issues. This book begins with an overview of the vast market combined with the user’s expectations. The base mechanisms of the audio/video coding (H.26x etc.) are explained to understand characteristics of the generated network traffic. Further chapters treat common specialized underlying IP network functions which cope with multimedia data in conjunction which special time adaption measures. Based on those standard functions these chapters can treat uniformly SIP, H.248, High-End IP-TV, Webcast, Signage etc. A special section is devoted to home networks which challenge high-end service delivery due to possibly unreliable management. The whole book treats concepts described in accessible IP-based standards and which are implemented broadly. The book is aimed at graduate students/practitioners with good basic knowledge in computer networking. It provides the reader with all concepts of currently used IP technologies of how to deliver multimedia efficiently to the end user. |
| digital signage content management: Your Virtual Classroom Scott La Counte, 2020-08-08 ★★★ Bring your classroom online! ★★★ Teaching has never been easy. Taking your teaching online can complicate this. This book is not about how to make the switch and strategies to use in your classroom, rather it is about the tools you will more than likely use. Every school is different. Some will use Google Meet, some will use Zoom, and some will use some other tool, so I’ve tried to include as much software as possible. The focus, however, will be on Google-related software. The book covers Zoom Google Meet Trello Slack Chromebook Google Apps Google Classroom Disclaimer: Please note, while every effort has been made to ensure accuracy, this book is not endorsed by Zoom Video Communications, Inc., Google LLC, Slack Technologies, Inc., or Atlassian Corporation Plc and should be considered unofficial. |
| digital signage content management: Pervasive Advertising Jörg Müller, Florian Alt, Daniel Michelis, 2011-09-21 This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality. |
| digital signage content management: The Future of Service Post-COVID-19 Pandemic, Volume 2 Jungwoo Lee, Spring H. Han, 2021-02-10 This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector. |
| digital signage content management: Developing Cloud Native Applications in Azure using .NET Core Kodali Rekha, 2020-02-01 Guide to designing and developing cloud native applications in Azure Key Featuresa- Basics of Cloud Native Applications a- Designing Microservicesa- Different cloud native options for developing Cloud Native Applications in Azurea- BOTs, Web Apps, Mobile Apps, Logic Apps, Service Bus, Azure Functionsa- Azure IOT Applicationsa- Azure Machine Learning Basicsa- Enterprise Digital JourneysDescriptionThe mainstreaming of the cloud-native architecture as an enterprise discipline is well underway. According to the Forbes report, in January 2018, 83% of enterprise workloads will be in the cloud by 2020, 41% of enterprise workloads will run on public cloud platforms while another 22% will be running on hybrid cloud platforms. Customers are embarking on enterprise digital transformation journeys. Adopting cloud, cloud-native architectures, and microservices is an important aspect of the journey.This book starts with a brief introduction to the basics of cloud-native applications and cloud-native application patterns. It covers cloud-native options available in Azure. The objective of the book is to provide practical guidelines to an architect/designer/consultant/developer who is part of the Cloud application definition team. The book articulates a methodology that the implementation team needs to follow in a systematic manner and adapt them to fulfill the requirements for enabling the cloud-native application. It emphasizes on the interpersonal skills and techniques for organizing and directing the cloud-native definition, leadership buy-in, and leading the transition from planning to implementation. It also highlights steps to be followed and the patterns for developing cloud-native applications, cloud-native options available in Azure, developing BOT, and microservices based on Azure. It also covers how to develop simple IoT applications, Machine learning-based applications, and the serverless architecture using Azure with a practical and pragmatic approach.This book embraces a structured approach around the following key themes that represent the typical phases an enterprise traverses during its cloud-native application journey.What will you learnThis book aims to: a- Demonstrate the importance of cloud-native applications in elevating the effectiveness of organizational transformation programs and digital enterprise journeys using MS Azure.a- Disseminate current advancements and thought leadership in the area of cloud-native architecture in the context of digital enterprises.a- Provide initiatives with evidence-based, credible, field-tested and practical guidance in designing their respective architectures.Who this book is forThe book is intended for anyone looking for a career in Cloud technology, especially all aspiring Cloud Architects who want to learn cloud-native architectures, Microservices, IoT, BOT and Microsoft Azure platform.Table of Contents1. Basics of Cloud Native Applications2. Cloud Native Application Patterns3. Cloud Native Options available in Azure - BOTs, Logic Apps, Service Bus, Azure Microservices, ML services 4. Developing a Simple BOT using .NET Core5. Developing Cloud Native applications leveraging Microservices and Azure API Gateway6. Developing Integration capabilities using serverless architecture7. Developing a simple IoT application8. Developing a simple ML based application9. Different enterprise use cases which enable digital transformation using Cloud Native Applications |
| digital signage content management: Signage and Wayfinding Design Chris Calori, David Vanden-Eynden, 2015-06-02 A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven Signage Pyramid method, which makes solving complex design problems in a comprehensive signage program easier than ever before. Features full-color design throughout with 100+ new images from real-world projects Provides an in-depth view of design thinking applied to the EGD process Explains the holistic development of sign information, graphic, and hardware systems. Outlines the latest sign material, lighting, graphic application, and digital communication technologies Highlights code and updated ADA considerations If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered. |
| digital signage content management: Digital Content Creation Rae Earnshaw, John Vince, 2012-12-06 The very word digital has acquired a status that far exceeds its humble dictionary definition. Even the prefix digital, when associ ated with familiar sectors such as radio, television, photography and telecommunications, has reinvented these industries, and provided a unique opportunity to refresh them with new start-up companies, equipment, personnel, training and working practices - all of which are vital to modern national and international economies. The last century was a period in which new media stimulated new job opportunities, and in many cases created totally new sectors: video competed with film, CDs transformed LPs, and computer graphics threatened traditional graphic design sectors. Today, even the need for a physical medium is in question. The virtual digital domain allows the capture, processing, transmission, storage, retrieval and display of text, images, audio and animation without familiar materials such as paper, celluloid, magnetic tape and plastic. But moving from these media to the digital domain intro duces all sorts of problems, such as the conversion of analog archives, multimedia databases, content-based retrieval and the design of new content that exploits the benefits offered by digital systems. It is this issue of digital content creation that we address in this book. Authors from around the world were invited to comment on different aspects of digital content creation, and their contributions form the 23 chapters of this volume. |
| digital signage content management: Retail Futures Eleonora Pantano, 2020-10-07 The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues. |
| digital signage content management: Digital Darwinism Tom Goodwin, 2018-04-03 Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about digital are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism. |
| digital signage content management: Unleashing the Power of Digital Signage Keith Kelsen, 2012-11-12 Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of The Experience Economy and Authenticity |
| digital signage content management: Building Digital Experience Platforms Shailesh Kumar Shivakumar, Sourabhh Sethii, 2019-01-31 Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform. Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more. The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included. What You'll Learn Develop a digital experience platform from end to endUnderstand best practices and proven methods for designing overall architecture, user interface and integration components, security, and infrastructureStudy real-world cases, including an elaborate digital transformation building an enterprise platform for a banking applicationKnow the open source tools and technology frameworks that can be used to build DXPs Who This Book Is For Web developers, full stack developers, digital enthusiasts, digital project managers, and architects |
| digital signage content management: Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape Mark a. Boidman, 2018-04-07 The media industry has shifted dramatically during the last decade. Technology continues to impact the media channels that deliver content and advertising to consumers. In Times Square Everywhere, Mark Boidman analyzes how digital and mobile media are changing the media landscape. In this book, you will: - Read Retail Technology and In-Store Media Use Cases - Explore Out of Home Media and Retail Technology Innovation - Discover the Growing Role of Out of Home Media in Advertising - Get Tools on How to Increase Advertising Attribution and Engagement - Learn About Technology's Impact on the Future of Advertising and Media Mark Boidman informs readers that out of home media is more impactful and contextually relevant with data... the right message to the right audience, at the right time, in the right location, and can't be skipped or blocked. - Anne Fisher, Managing Editor, EECatalog and Embedded Intel Solutions 'Times Square Everywhere' demonstrates how technology is transforming out of home media and in-store media. - Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux Mark Boidman thoughtfully explains the bridge between the physical and digital worlds we live in. - Eric Zinterhofer, Founding Partner, Searchlight Capital Partners As consumers are increasingly mobile, it is important to understand out of home media, in-store media and retail technology... and 'Times Square Everywhere' provides a snapshot to get you up to speed. - Chris Riegel, Founder and CEO, STRATACACHE A thought-provoking primer on the out of home media and in-store media worlds. - Jeremy Male, Chairman and CEO, OUTFRONT Media |
| digital signage content management: Successful Campus Outreach for Academic Libraries Peggy Keeran, Carrie Forbes, 2018-09-22 In Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration, Peggy Keeran and Carrie Forbes bring together a variety of ways academic libraries are engaging with their communities through outreach, with creativity and the spirit of collaboration as major themes throughout. As a compendium of best practices, it serves as a resource for academic librarians to discover new programming ideas, to learn principles of effective marketing, and to help them think strategically and programmatically about outreach activities of all types. Topics are presented in four sections: Strategic Vision and Planning Developing and Implementing Successful Programs Community Outreach: The Academic Library in the Community Broadening Library Outreach Audiences Practitioners designing outreach programs and activities will benefit from learning about a diverse set of outreach practices from libraries. |
| digital signage content management: Retail Futures Eleonora Pantano, 2020-10-07 The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues. |
| digital signage content management: Reading Graphic Design in Cultural Context Grace Lees-Maffei, Nicolas P. Maffei, 2019-02-07 Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging. |
| digital signage content management: Using Technology to Transform the Value Chain Fred Kuglin, Ray Hood, 2008-12-22 Technology alone does nothing for global companies. When applied to business processes in an effective way, new technologies can produce breakthrough changes in how companies conduct business. Using Technology to Transform the Value Chain demonstrates the need for using these emerging technologies in business to maintain competitiveness. This book illustrates how connectivity can enable a firm to make informed business choices and create new revenue streams while managing and maximizing connectivity. This text also presents case studies from a variety of industries to show how new technologies can be deployed in different business environments in order to enhance productivity and performance. |
| digital signage content management: 286 Brief Business Reports for Electronics & Electrical Mansoor Muallim, LED Light Manufacturing 1. Market Overview: The global LED light manufacturing industry has witnessed significant growth in recent years, driven by increasing awareness of energy efficiency, government regulations promoting sustainable lighting solutions, and advancements in LED technology. LED (Light Emitting Diode) lighting has gained popularity worldwide due to its energy-saving capabilities, longer lifespan, and environmental benefits. As of 2021, the global LED lighting market was valued at approximately $80 billion, and it is expected to continue its growth trajectory. 2. Market Segmentation: a. Product Type: The LED lighting market can be segmented into various product types, including: LED Bulbs: Residential and commercial lighting solutions. LED Tubes: Commonly used in industrial and commercial spaces. LED Panels: Used in offices and homes for uniform lighting. LED Strips: Decorative and accent lighting. LED Fixtures: Customized lighting solutions for various applications. b. End-Use Applications: The LED lighting market caters to a wide range of applications, such as: Residential: Home lighting solutions. Commercial: Office spaces, retail stores, and hotels. Industrial: Factories, warehouses, and manufacturing plants. Street Lighting: Public spaces and roads. Automotive: Vehicle lighting systems. 3. Regional Analysis: The LED lighting market is truly global, with key regional markets including: Asia-Pacific: Dominated by China and India, this region is the largest producer and consumer of LED lighting products. North America: The United States and Canada have seen significant adoption of LED lighting in recent years, driven by energy-saving initiatives. Europe: Several countries in Europe have stringent energy efficiency regulations, leading to a substantial LED lighting market. Latin America: Growing awareness of energy conservation is driving LED adoption in this region. Middle East and Africa: The market is growing as governments encourage LED adoption for sustainable development. 4. Market Drivers: Several factors are propelling the growth of the LED lighting market: Energy Efficiency: LED lights consume significantly less energy compared to traditional lighting technologies, reducing electricity bills and carbon emissions. Government Initiatives: Worldwide, governments are implementing policies and incentives to promote LED adoption as part of their energy conservation efforts. Long Lifespan: LEDs have a longer lifespan, reducing maintenance costs. Environmental Concerns: Consumers and businesses are increasingly environmentally conscious, choosing LED lighting for its low environmental impact. Technological Advancements: Ongoing research and development lead to improved LED technology, enhancing performance and cost-effectiveness. 5. Market Challenges: Despite the growth, the LED lighting industry faces some challenges: Initial Cost: The upfront cost of LED lighting products can be higher than traditional alternatives. Market Saturation: In some regions, the market is reaching saturation levels, leading to increased competition among manufacturers. Counterfeit Products: The presence of counterfeit LED products affects brand reputation and customer trust. Complex Regulations: Compliance with varying regional and international standards can be challenging for manufacturers. 6. Opportunities: The LED lighting industry offers numerous growth opportunities: Smart Lighting: Integration of IoT technology for smart lighting solutions. Urbanization: Growing urban populations will drive demand for energy-efficient lighting in cities. Retrofitting: The replacement of existing lighting systems with LEDs presents a substantial market opportunity. Emerging Markets: Untapped markets in developing countries offer potential for expansion. Future Outlook: The future of LED light manufacturing looks promising: Technological Advancements: Ongoing R&D will lead to even more efficient and cost-effective LED products. Smart Lighting: The integration of IoT will drive innovation and customization in lighting solutions. Sustainability: Environmental concerns will continue to promote LED adoption. Global Expansion: Emerging markets offer significant growth potential. Conclusion: The global LED light manufacturing industry is on a steady growth path, driven by energy efficiency, environmental consciousness, and technological advancements. As governments worldwide push for sustainability and energy conservation, LED lighting is poised to play a central role in shaping the future of the lighting industry. The key to success for manufacturers lies in continuous innovation, adapting to regional regulations, and tapping into emerging markets to stay competitive in this dynamic industry. |
| digital signage content management: Encyclopedia of Business ideas Mansoor Muallim, (Content updated) Agri-Tools Manufacturing 1. Market Overview: The Agri-Tools Manufacturing industry is a vital part of the agriculture sector, providing essential equipment and machinery to support farming operations. Growth is driven by the increasing demand for advanced and efficient farming tools to meet the rising global food production requirements. 2. Market Segmentation: The Agri-Tools Manufacturing market can be segmented into several key categories: a. Hand Tools: • Basic manual tools used for tasks like planting, weeding, and harvesting. b. Farm Machinery: • Larger equipment such as tractors, Plows, and combines used for field cultivation and crop management. c. Irrigation Equipment: • Tools and systems for efficient water management and irrigation. d. Harvesting Tools: • Machinery and hand tools for crop harvesting and post-harvest processing. e. Precision Agriculture Tools: • High-tech equipment including GPS-guided machinery and drones for precision farming. f. Animal Husbandry Equipment: • Tools for livestock management and animal husbandry practices. 3. Regional Analysis: The adoption of Agri-Tools varies across regions: a. North America: • A mature market with a high demand for advanced machinery, particularly in the United States and Canada. b. Europe: • Growing interest in precision agriculture tools and sustainable farming practices. c. Asia-Pacific: • Rapidly expanding market, driven by the mechanization of farming in countries like China and India. d. Latin America: • Increasing adoption of farm machinery due to the region's large agricultural sector. e. Middle East & Africa: • Emerging market with potential for growth in agri-tools manufacturing. 4. Market Drivers: a. Increased Farming Efficiency: • The need for tools and machinery that can increase farm productivity and reduce labour costs. b. Population Growth: • The growing global population requires more efficient farming practices to meet food demands. c. Precision Agriculture: • The adoption of technology for data-driven decision-making in farming. d. Sustainable Agriculture: • Emphasis on tools that support sustainable and eco-friendly farming practices. 5. Market Challenges: a. High Initial Costs: • The expense of purchasing machinery and equipment can be a barrier for small-scale farmers. b. Technological Adoption: • Some farmers may be resistant to adopting new technology and machinery. c. Maintenance and Repairs: • Ensuring proper maintenance and timely repairs can be challenging. 6. Opportunities: a. Innovation: • Developing advanced and efficient tools using IoT, AI, and automation. b. Customization: • Offering tools tailored to specific crops and regional needs. c. Export Markets: • Exploring export opportunities to regions with growing agricultural sectors. 7. Future Outlook: The future of Agri-Tools Manufacturing looks promising, with continued growth expected as technology continues to advance and the need for efficient and sustainable agriculture practices increases. Innovations in machinery and equipment, along with the adoption of precision agriculture tools, will play a significant role in transforming the industry and addressing the challenges faced by the agriculture sector. Conclusion: Agri-Tools Manufacturing is a cornerstone of modern agriculture, providing farmers with the equipment and machinery they need to feed a growing global population. As the industry continues to evolve, there will be opportunities for innovation and collaboration to develop tools that are not only efficient but also environmentally friendly. Agri-tools manufacturers play a critical role in supporting sustainable and productive farming practices, making them essential contributors to the global food supply chain. |
| digital signage content management: DigiMarketing Kent Wertime, Ian Fenwick, 2011-12-19 We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. —Miles Young, Chairman, Ogilvy & Mather Asia Pacific The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business. —Dipak C. Jain, Dean, Kellogg School of Management The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group |
| digital signage content management: CTS-I Certified Technology Specialist-Installation Exam Guide Shonan Noronha, AVIXA Inc., NA, 2015-03-27 The Most Complete CTS-I Exam Study System Published with InfoComm International, CTS-I Certified Technology Specialist-Installation Exam Guide provides comprehensive coverage of all exam objectives on the leading internationally recognized certification for audiovisual installation professionals. Each chapter features learning objectives, best practices, diagrams, photos, and chapter review questions with in-depth explanations. Designed to help you prepare for the CTS-I exam, this authoritative resource also serves as an essential on-the-job reference. Covers all CTS-I exam objectives, including how to: Manage an AV project Interpret audiovisual documentation Conduct pre-installation activities Route, pull, and terminate cable Mount AV equipment Build and wire racks Install audio systems Install video systems Verify systems Work with networks Perform system closeout Electronic content includes: Official CTS-I practice exam Links to a library of installation and AV math videos |
| digital signage content management: Digital Signage Broadcasting Lars-Ingemar Lundstrom, 2016-04-07 Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage. |
| digital signage content management: Smart Buildings Systems for Architects, Owners and Builders James M Sinopoli, 2009-11-09 Smart Buildings Systems for Architects, Owners and Builders is a practical guide and resource for architects, builders, engineers, facility managers, developers, contractors, and design consultants. The book covers the costs and benefits of smart buildings, and the basic design foundations, technology systems, and management systems encompassed within a smart building. Unlike other resources, Smart Buildings is organized to provide an overview of each of the technology systems in a building, and to indicate where each of these systems is in their migration to and utilization of the standard underpinnings of a smart building. Written for any professional interested in designing or building smart Buildings systems, this book provides you with the fundamentals needed to select and utilize the most up to date technologies to serve your purpose. In this book, you'll find simple to follow illustrations and diagrams, detailed explanations of systems and how they work and their draw backs. Case studies are used to provide examples of systems and the common problems encountered during instillation. Some simple Repair and Trouble shooting tips are also included. After reading this book, builders, architects and owners will have a solid understanding of how these systems work which of these system is right for their project. Concise and easy to understand, the book will also provide a common language for ensure understanding across the board. Thereby, eliminating confusion and creating a common understanding among professionals. - Ethernet, TCP/IP protocols, SQL datebases, standard fiber optic - Data Networks and Voice Networks - Fire Alarm Systems, Access Control Systems and Video Surveillance Systems - Heating, Ventilating and Air Conditioning Systems and Electric Power Management Systems, Lighting Control Systems - Facility Management Systems |
| digital signage content management: Mediaweek , 2010 |
| digital signage content management: Campus Technology , 2009-08 |
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