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| digital marketing agency in the philippines: Digital Threads Neal Schaffer, 2024-10-01 Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is a must-read for any entrepreneur or small business owner looking to scale their brand and achieve lasting success in today’s digital-first world. As the digital landscape continues to evolve at lightning speed, the key to survival and growth lies in mastering digital marketing strategies that are both cost-effective and powerful. But with so many platforms, tools, and trends, knowing where to begin—or how to improve your existing approach—can feel overwhelming. That’s where Digital Threads comes in. Bestselling author, Fractional CMO, keynote speaker, and university educator Neal Schaffer draws on over a decade of experience in digital marketing to deliver an accessible, practical guide packed with strategies tailored to small businesses and entrepreneurs. Whether you’re launching a new venture or looking to grow an existing one, this book offers a clear path to building a robust digital presence and driving real, measurable growth. With Digital Threads, you will discover how to: Leverage Big-Brand Strategies on a Small-Business Budget: Neal demystifies the marketing tactics used by large brands and adapts them to the scale and budget of smaller businesses. From optimizing your online presence to using the same frameworks that industry leaders rely on, you’ll learn how to compete effectively without overspending. Maximize Your Content's Impact: In today’s fast-paced world, content is everything. Neal teaches you how to repurpose your content to make it work harder for you. Whether it’s blogs, social media posts, or videos, you’ll learn to distribute your content across multiple platforms in ways that boost visibility and engagement. Master Social Media Marketing: Social media isn’t just for big brands. Learn how to develop platform-specific strategies that work on a small budget. Neal shares his insider tips on creating engaging content, growing your audience, and turning followers into loyal customers. Unlock the Power of AI Tools: AI isn’t just a buzzword—it’s a game-changer for businesses. Neal shows you how to harness cutting-edge AI tools to streamline your marketing efforts, improve efficiency, and gain a competitive edge. From chatbots to personalized content creation, Digital Threads reveals the possibilities of AI in digital marketing. Implement SEO and Lead Generation Strategies: Building a strong online presence starts with getting noticed. Learn Neal’s proven methods for optimizing your website for search engines, creating compelling lead magnets, and turning website visitors into customers. You’ll understand how to leverage the full potential of SEO and generate high-quality leads that convert. Scale Your Marketing with Automation: As your business grows, so should your marketing. Neal offers a deep dive into marketing automation tools that allow you to save time, maintain a personal connection with your audience, and scale your marketing efforts seamlessly. Navigate Influencer and User-Generated Content: Influencer marketing isn’t just for celebrities. Neal explains how small businesses can tap into micro-influencers and user-generated content to build authentic engagement, grow brand loyalty, and increase reach. Digital Threads takes a hands-on approach, providing step-by-step frameworks, real-world examples, and case studies that bring the strategies to life. Whether you're just getting started or refining your digital marketing game plan, this book delivers a complete roadmap to success. With endorsements from industry thought leaders such as Michael Stelzner (founder of Social Media Examiner), Brian Solis (digital futurist and author), and Ann Handley (Wall Street Journal bestselling author), Digital Threads is not just a book—it’s your guide to building a sustainable, successful brand in the digital age. Who Should Read Digital Threads? Small Business Owners: If you’re ready to take your business to the next level but aren’t sure where to start with digital marketing, this book is for you. Entrepreneurs: Whether you’re launching your first company or expanding an existing venture, Digital Threads provides the strategies you need to grow your brand in the digital marketplace. Content Creators: Learn how to make the most of your content and distribute it across multiple platforms to maximize impact and reach. Marketing Students and Professionals: Stay ahead of the curve with fresh insights into the latest digital marketing trends, including AI and content repurposing. Service Providers: If you’re looking to grow your client base through effective digital marketing strategies, Digital Threads will show you how to build a robust online presence. By the end of Digital Threads, you’ll have the knowledge, tools, and confidence to: - Build a strong digital footprint that drives measurable results - Expand your reach and increase engagement across digital platforms - Optimize content for SEO and lead generation - Implement marketing automation to scale your efforts - Leverage AI tools for maximum efficiency Build lasting relationships with customers through influencer and user-generated content If you’re serious about mastering digital marketing, Digital Threads is the playbook you need. Start weaving your path to digital success today. |
| digital marketing agency in the philippines: The Client Retention Handbook for Digital Marketing Agencies Josh Nelson, 2022-08-08 While there are hundreds of books focused on ‘getting’ clients for your Digital Marketing Agency, nobody tells you the harsh reality: If You Can’t KEEP Clients, You Don’t Have a Business And this is a big deal because… A 5% increase in client retention can improve profits by between 25% and 95% So how do you get them to stay? Believe it or not, it’s not just about results. Getting clients to stay with you long term boils down to 3 key elements referred to in the book as “the sticky triad” and you have to get all your ducks in a row… If you’re reading this now - chances are you’re frustrated because you haven’t quite figured out HOW to do that, and it’s one of the biggest factors that’s holding your agency back from getting out of the “cycle of stuck”, building your team, and enjoying the sort of lifestyle most people only dream of. Clients have options, & they know it, and without the ‘sticky triad’ you’ll end up… Landing two new clients only to lose one, leaving you & your team deflated, frustrated & questioning your abilities. Scratching your head in disbelief as the dreaded glass ceiling rears its ugly head, stifling your growth & restricting your cash-flow. Watching in frustration as client after client walks out the door & into the open arms of your competitors. In this book you will discover the proven, step-by-step processes the author used to not only get enough clients to build a 7 figure agency, but KEEP them and generate an abundance of referrals. There is a specific formula to getting it right, and it goes far deeper than simply “getting results.” Knowing what to say and how to say it at every critical touch point along the way, and then passing on that skill by training the best possible employees for the job. “They’ve not only worked for me, but for countless other agencies! And I am supremely confident that they will work for you IF you apply them. Over the past 4 years I've taken these proven methods to keep more clients for longer, (creating exponential recurring revenue growth year on year) and helped dozens of agency owners from around the world do the same.” Josh Nelson – Author & Founder of The Seven Figure Agency And in this book you’re going to get those exact same strategies… This set of turnkey instructions will teach you: How Josh went from virtually bankrupt to running a hyper-growth agency that made the Inc 5000 list of fastest growing companies in the United States 4 years in a row How to manufacture quick wins for clients & give them precisely what they want, so they stick around 10x longer. The 5 steps to better retention & how to onboard clients so they respect and appreciate you – and never want to leave. How to stop taking on any & every custom project & CHOOSE your own clients (to reduce headaches & explode your scale-ability). The step-by-step automation process to communicate every step of the way & avoid the deadly mistake of high churn agencies How to Keep the maximum number of clients possible so you can bank on solid revenue figures at the end of each month “Josh tells you, step-by-step, how to get results for your clients, how to implement your own agency marketing, & how to design systems that grow with your agency long-term.” - Ryan Deiss, Founder & CEO of DigitalMarketer.com |
| digital marketing agency in the philippines: DIGITAL MARKETING NARAYAN CHANGDER, 2024-01-10 THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY. |
| digital marketing agency in the philippines: How to Get to the Top of Google Search Richard Conway, 2019-03-05 Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years. This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more. With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource. Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing. |
| digital marketing agency in the philippines: DIGITAL MARKETING IN CURRENT EDUCATION INSTITUTION Dr. P. Jeyabharathy , 2023-01-25 Dr. P. Jeyabharathy, Assistant Professor, School of Youth Empowerment, Madurai Kamaraj University, Madurai, Tamil Nadu, India |
| digital marketing agency in the philippines: Management, 7th Asia-Pacific Edition John R. Schermerhorn, Jr., Paul Davidson, Peter Woods, Aharon Factor, Alan Simon, Ellen McBarron, Fatima Junaid, 2020-01-21 Eldenburg's Management is an introductory text that focuses on presenting content in an easy to understand way that encourages students to think critically and draw connections between theory and practice. This new seventh edition has a strengthened focus on technology and features have been updated to help students further consolidate their knowledge. This includes various forms of revision materials such as auto-graded knowledge-check questions and self-skill assessment. There is also a broad variety of concise case studies, including new ones with a strategic focus, which enable instructors to have thought-provoking and engaging tutorials. An exciting addition to the interactive e-text are the new ANZ videos that feature a diverse group of management thought-leaders who give insights and ‘tales from the front.’ This will provide supplementary content for lectures or serve as pre-work for a flipped classroom. |
| digital marketing agency in the philippines: The Report: The Philippines 2012 , 2012 |
| digital marketing agency in the philippines: Sell Anything Online Anaita Sarkar, 2021-01-10 An actionable digital marketing playbook to help grow e-commerce businesses in Australia |
| digital marketing agency in the philippines: Independent Music and Digital Technology in the Philippines Monika E. Schoop, 2017-04-21 Since the turn of the century, the impact of digital technologies on the promotion, production and distribution of music in the Philippines has both enabled and necessitated an increase in independent musical practices. In the first in-depth investigation into the independent music scene in the Philippines, Monika E. Schoop exposes and portrays the as yet unexplored restructurings of the Philippine music industries, showing that digital technologies have played an ambivalent role in these developments. While they have given rise to new levels of piracy, they have also offered unprecedented opportunities for artists. The near collapse of the transnational recording industry in the Philippines stands in stark contrast to a thriving independent music scene in the county's national capital region, Metro Manila, which cuts across musical genres and whose members successfully adjust to a rapidly evolving industry scenario. Independent practices have been facilitated by increased access to broadband Internet, the popularity of social media platforms and home recording technology. At the same time, changing music industry structures often leave artists with no other option but to operate independently. Based on extensive fieldwork online and offline, the book explores the diverse and innovative music production, distribution, promotion and financing strategies that have become constitutive of the independent music scene in twenty-first-century Manila. |
| digital marketing agency in the philippines: Global Marketing and Advertising Marieke de Mooij, 2021-09-22 Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world. |
| digital marketing agency in the philippines: The Sage Handbook of Promotional Culture and Society Lee Edwards, Clea Bourne, Jason Vincent A. Cabañes, Gisela Castro, 2024-12-28 A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today’s promotional industries. |
| digital marketing agency in the philippines: Content Marketing For 2020 Workbook Paula Isaiah Panganiban, 2020-03-31 This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business. You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean and mean content-marketing machine. To start, what is Content Marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them. What You’ll Learn in This Workbook he activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. Apply what you learned to your business. If you need help, feel free to send an email at paulaisworkingnow@gmail.com. Lastly, follow or like my page on facebook (https://www.facebook.com/digitalstreetagency/) and feel free to ask questions. Let me help you as you work through your content marketing transformation. **Please keep this workbook once accomplished. This way your progress will be saved correctly as you complete each section.** About the Author Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Digital Marketing Trainer and Data Analyst (for predictive, descriptive and prescriptive analysis) of Star News Group, a 100-year-old news producer in Melbourne, Australia. She is the manager of the Digital Marketing Agency Star Media Platform in Melbourne and the main trainer for Target Social a digital consulting company in Australia that trains Journalists the best practices for digital from Content Marketing to SEO. She published two books under Digital Street Academy, particularly the Social Media 101 Workbook (A Beginner’s Workbook to Applying Social Media to Your Business) and the Content Marketing 101 Workbook (Step-By-Step Guide in Creating Content Marketing Strategy for Your Brand & Business). |
| digital marketing agency in the philippines: The SAGE Handbook of the Digital Media Economy Terry Flew, Jennifer Holt, Julian Thomas, 2022-10-29 This Handbook offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. |
| digital marketing agency in the philippines: Media Asia , 2004 |
| digital marketing agency in the philippines: Netnography Unlimited Robert V. Kozinets, Rossella Gambetti, 2020-12-29 Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture. |
| digital marketing agency in the philippines: Marketing Communications Ze Zook, PR Smith, 2016-02-03 Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students. |
| digital marketing agency in the philippines: Scope and impact of digital marketing strategies for promoting breast-milk substitutes , 2022-04-28 Digital technologies are increasingly used for marketing food products throughout the world. Although the International Code of Marketing of Breast-milk Substitutes specifies that there should be no advertising or other form of promotion of breast-milk substitutes to the general public, the Code does not directly address many of the specific strategies used in digital marketing. In November 2020, the World Health Assembly requested that WHO review current evidence and prepare a report describing how digital marketing strategies are being used for the promotion of breast-milk substitutes. This report examines in greater depth the scope, techniques and impact of digital marketing strategies for the promotion of breast-milk substitutes. |
| digital marketing agency in the philippines: Quotations from Chairman Mao Tse-Tung Mao Tse-Tung, Mao Zedong, 2013-04-16 Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung. |
| digital marketing agency in the philippines: The Seven Figure Agency Roadmap Josh Nelson, 2019-10-29 The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals |
| digital marketing agency in the philippines: Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity Reem Khamis Hamdan, Allam Hamdan, Bahaaeddin Alareeni, Rim El Khoury, 2023 Zusammenfassung: This book provides an in-depth analysis of current development concerning ICTs with reference to vocational education and training. It presents the best and innovative ICT-based solutions implemented in education and explores controversial topics such as challenges and opportunities. Information and communication technologies (ICTs) have dramatically changed the way we learn and work. They have created new opportunities along with new challenges, putting profound and urgent implications on vocational education and training (VET). Nowadays, we must think broadly and make the right choices about VET using innovation and digitalization to boost the quality of vocational education and training, enable the upskilling and reskilling of adults, and enhance the employability of learners. The potential and the impact of ICTs in vocational education and training have yet to be fully exploited, leading to an emerging direction of research. This book helps readers to understand the idea of business education and education governance in a digital age. It is of interest to practitioners, administrators, researchers, teachers, teacher educators and students. |
| digital marketing agency in the philippines: The Digital Marketing Landscape Jessica Rogers, 2021-02-18 This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making. |
| digital marketing agency in the philippines: Confessions of an Agency-Running-Work-At-Home-Mom Romela Iane De Leon - Ortega, 2022-04-21 This book is meant for the work-at-home mompreneur who is juggling her marriage, household chores, childcare, AND a remote team or agency. She is frazzled at times, sometimes discouraged, but knows it in her heart there’s nowhere else she’d rather be. In this book, I am revealing my most honest confessions about my own journey of going independent, and lessons on faith and hope as a mom and entrepreneur. I talk about the highs and lows of entrepreneurship, alongside marriage and motherhood. The reader will also be able to find tips and insights on running an efficient remote team for an online business. Learn why SIZE does matter in business and in life How to deal with MOMPRENEUR-Overwhelm The 3 People You Need in Your Life Why Outsourcing IS Key The Dream of a 6-Figure Income Why there is NEVER a Guarantee Lean Season vs Abundant Season in business How to Have Faith When Crisis Hits Pregnancy While Running a Business What It Means to Know that I’m a MOM First I also shared some of my best posts from my blog: Thehomeandbusinessmom.com. It contains some of the life lessons I encountered alongside present experiences as a millennial mom of two. It is my highest hope that my reader will be able to connect with my experiences, and feel a sense of affirmation that, despite all her doubts and troubles, she is doing well. And she’ll be fine. |
| digital marketing agency in the philippines: Online Virality Valérie Schafer, Fred Pailler, 2024-04-13 |
| digital marketing agency in the philippines: Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications Xu, Xiaoge, 2014-06-30 As mobile technology becomes much more prominent in the world, its effect on the social, political, and economic realms cannot be ignored. Interdisciplinary approaches towards re-examining the prevalence of communication technologies are essential for industry professionals development. Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications sheds light on emerging disciplines in multimedia technologies and discusses the changes, chances, and challenges in the mobile world. Areas such as mobile governance, mobile healthcare, and mobile identity are examined, along with their social, political, and economic implications. Serving as a reconnection between academia and industry, this book will be useful for students, professors, researchers, and policy-makers of mobile media and communications. |
| digital marketing agency in the philippines: Tourism Marketing in East and Southeast Asia Stylidis, Dimitrios, Kim, Seongseop, Kim, Jungkeun, 2022-12-19 Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom. |
| digital marketing agency in the philippines: The ASEAN Digital Economy Paul Cheung, Xie Taojun, 2023-08-15 Boasting the fastest growing Internet market in the world, Association of Southeast Asian Nations (ASEAN) is accelerating into the digital economy. This book assesses the potential economic impact of digital economy agreements (DEAs) and the readiness of some ASEAN member states to grow the digital economy in collaboration. The book presents a novel framework to assess countries’ readiness to enter digital economy collaborations, following the architecture of Singapore’s DEAs with its trading partners. It takes a bird’s-eye view of the digital economy in ASEAN and reviews the current state of digital infrastructure and regulations. The book also includes simulation exercises to project economic outcomes delivered by regional collaborations. It also elaborates on the specific strengths and weaknesses of five ASEAN member states. These ASEAN member states include Indonesia, Malaysia, the Philippines, Vietnam, and Cambodia. The book concludes by revisiting the ASEAN economy as a whole. It points out key issues country leaders need to work on as they proceed with digital economy collaborations. This book is written for scholars, policymakers, and industrial practitioners who wish to learn the latest developments in the ASEAN digital economy. |
| digital marketing agency in the philippines: Asian Perspectives on Digital Culture Sun Sun Lim, Cheryll Soriano, 2016-01-08 In Asia, amidst its varied levels of economic development and diverse cultural traditions and political regimes, the Internet and mobile communications are increasingly used in every aspect of life. Yet the analytical frames used to understand the impact of digital media on Asia predominantly originate from the Global North, neither rooted in Asia’s rich philosophical traditions, nor reflective of the sociocultural practices of this dynamic region. This volume examines digital phenomena and its impact on Asia by drawing on specifically Asian perspectives. Contributors apply a variety of Asian theoretical frameworks including guanxi, face, qing, dharma and karma. With chapters focusing on emerging digital trends in China, Hong Kong, India, Japan, Korea, Philippines, Singapore, and Taiwan, the book presents compelling and diverse research on identity and selfhood, spirituality, social networking, corporate image, and national identity as shaped by and articulated through digital communication platforms. |
| digital marketing agency in the philippines: The Best Digital Marketing Campaigns in the World Damian Ryan, Calvin Jones, 2011-06-03 With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape. |
| digital marketing agency in the philippines: Global Marketing Kate Gillespie, 2015-07-03 This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes. |
| digital marketing agency in the philippines: Principles of Business & Management Oliver Laasch, 2024-03-07 In light of seismic global events including the Covid-19 pandemic; the Black Lives Matter movement; the war in Ukraine; and extreme weather incidents propelled by climate change, there has never been a more important time to learn about management in ways that not only benefit business, but also help confront the world’s challenges, support people and planet, and contribute to peace and prosperity for all. Fully revised and once again endorsed by the UN’s Principles for Responsible Management Education (PRME) initiative, this popular textbook equips you with the skills to become a responsibly, ethically and sustainably minded business professional. Featuring two brand-new chapters on Behaving and Digitalizing, over 50 new and updated case studies, pioneer interviews and practitioner profiles, as well as a wide range of exercises and worksheets, the book also integrates the UN’s Sustainable Development Goals (SDGs) to help promote sustainable development as essential to business and management today. This essential textbook can be used for a wide range of courses from introductory business/management to responsible/sustainable management, business ethics, business and society, and corporate social responsibility (CSR). Oliver Laasch is a Chaired Professor of Responsible Management at ESCP Business School, and an Adjunct Professor of Social Entrepreneurship at the University of Manchester. |
| digital marketing agency in the philippines: The Media and Development Gareth Locksley, 2009-02-02 The media s contribution to development occurs simultaneously along five closely intermingled influences: plurality and transparency, behavioral, infrastructure and platform, economic, and trade. The media are at the cutting edge of technological change, where the digitalization of content, Next Generation Networks, falling device and distribution costs, ever-increasing abundance and new business models are overturning the pre-existing order of markets and the media, though broadcasting, particularly radio, remain crucial in developing countries. This offers new development opportunities requiring new policy initiatives, and the realization of this by the development community. In many instances the media has yet to attain its appropriate status on the list of development priorities. |
| digital marketing agency in the philippines: ICONECT 2019 Murtono, Moh Kanzunnudin, Fina Fakhriyah , Ratri Rahayu, Robbi Rahim, The complex problems of education and technological development and information demands, then takes its main innovations in learning. The purpose of this Education is Innovation in order to improve the quality, effectiveness, efficiency, relevance and productivity, making the learning process more meaningful and fun for children. Innovation can be performed in all subjects, learning methods, media and evaluation. Innovation-based learning local culture values will yield the superior character that will benefit children in the face of a globalized world. So is innovation technology-based learning, make learning be fun so that children become active and creative ideas, thoughts, research related to the innovation of education can be presented in International Conference Education, Culture and technology is preferred. The theme of this Conference: Innovation of Education to Improve Character Value for Childern. |
| digital marketing agency in the philippines: Which Side of History? James P. Steyer, 2020-10-13 A valuable primer on this moment where humans are deciding how much power over their lives they give to monopolies and algorithms. —DAVE EGGERS, bestselling author of The Circle Which Side of History? offers a collection of bold essays on how technology is affecting democracy, society, and our future. Featuring prominent national voices such as Sacha Baron Cohen, Marc Benioff, Ellen Pao, Ken Auletta, Chelsea Clinton, Tim Wu, Khaled Hosseini, Nicholas Kristof and Sheryl WuDunn, Jaron Lanier, Willow Bay, Sal Khan, Sherry Turkle, Shoshana Zuboff, Vivek Murthy, Geoffrey Canada, and many more. The essays focus on the extraordinary impact of technology on our privacy, kids and families, race and gender roles, democracy, climate change, and mental health. This groundbreaking book challenges opinion leaders and the broader public to take action to improve technology's effects on our lives. • Featuring notable journalists, engineers, entrepreneurs, novelists, activists, filmmakers, business leaders, scholars, and researchers, including: Thomas Friedman, Kara Swisher, Michelle Alexander, Jennifer Siebel Newsom, Jenna Wortham, Cameron Kasky, Howard Gardner, and Tristan Harris. • Explores the ethical behavior of Big Tech, or the lack thereof. • Offers roadmaps for constructive change and thought-provoking perspectives. With the rise of cyberbullying and hate speech online, issues around climate change and technology, and the move fast and break things mentality of tech culture, Which Side of History? will urge readers to draw the line. • This book will help shape the conversations we have around technology in our society and our future for years to come. • A smart book for anyone who approaches tech and the future with a healthy skepticism • Edited by James P. Steyer, the CEO and founder of Common Sense Media. • Add it to the shelf with books like Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier, The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr, and The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. |
| digital marketing agency in the philippines: The Minority Muslim Experience in Mainland Southeast Asia John Goodman, 2021-07-14 This book examines the lives of the Malay and Cham Muslims in Thailand, Cambodia and Vietnam and examines how they co-exist and live in societies that are dominated by an alternative consensus and are illiberal and non-democratic in nature. Focusing on two major Muslim communities in Southeast Asia, both of whom live as minorities in societies that are not democratic and have a history of hostility and repression towards non-conforming ideas, the book explains their circumstances, the choices and life decisions they have to make, and how minorities can thrive in an unfriendly, monocultural environment. Based on original field work and research, the author analyses how people live, and how they adapt to societies which are not motivated by Western liberal ideals of multiculturalism. The book also offers a unique perspective on how Islam develops in an environment where it is seen as alien and disloyal. A useful contribution analyzing historical and post-colonial experiences of Muslim minorities and how they survive and evolve over the course of state monopoly in mainland Southeast Asia, this book will be of interest to academics working on Muslim minorities, Asian Religion and Southeast Asian Studies. |
| digital marketing agency in the philippines: The Digital Challenge Shirin Madon, S Krishna, 2018-02-06 This title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of developing countries. This book brings together both academics and practitioners to provide a comprehensive and insightful overview of ICT and development around the world. It examines the role of IT in providing new economic and industrial opportunities, in increasing access to global information and communication, in assisting small cultural and ethnic groups to overcome disadvantages of physical distance and in catalysing initiatives towards democratic decentralization and empowerment of citizens. It also critically appraises major problems such as inappropriate focus and resource allocation, and of missed opportunities. By combining comparative case studies from Africa, South and East Asia, South America and Eastern Europe with theoretical analysis, this volume synthesizes a range of issues related to the evident tensions that exist for developing countries as they try to balance global and local priorities through the adoption and use of ICTs. |
| digital marketing agency in the philippines: Ogilvy on Advertising David Ogilvy, 2013-09-11 A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. |
| digital marketing agency in the philippines: The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online Leonard Tan, The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today: Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate the many evolving tactics and stay on top of them is the mark of a true marketing genius. Whether you are a business owner or marketer, the strategies in this book will inspire you to take advantage of data-driven analytics to increase your sales leads and build brand engagement. This book is for you if you feel you are on a bumpy course in your marketing campaign, or would like to get your feet wet in the digital marketing landscape. You will come away feeling enlightened regarding all the marketing jargon, with a clearer perspective on what you should do to excel in the digital landscape. |
| digital marketing agency in the philippines: Mapping Innovation in India’s Creative Industries Rohit K Dasgupta, Jennie Jordan, Graham Hitchen, Kishalay Bhattacharjee, Diviani Chaudhuri, Deepa D, Adrija Roychowdhury, 2023-12-01 The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world. |
| digital marketing agency in the philippines: The Marketing Guide For Financial Advisors Claire Akin, 2019-11-06 The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing. |
| digital marketing agency in the philippines: SMEs and Economic Integration in Southeast Asia Cassey Lee, Dionisius Ardiyanto Narjoko, Sothea Oum, 2019-04-29 Small and medium-sized enterprises (SMEs) account for about 97–99 per cent of total enterprises and 60–80 per cent of total employment in ASEAN countries. The participation of SMEs is thus crucial for achieving greater regional economic integration amongst ASEAN countries. SMEs are, however, often constrained by many disadvantages that limit their abilities to become importers and exporters. This is well documented in the research literature on trade and firm size. This volume contains selected ASEAN country studies on the participation of SMEs in regional economic integration based on primary microdata. This is supplemented by empirical studies on the role played by East Asian multinational enterprises in the region. The editors and authors of SMEs and Economic Integration in Southeast Asia are to be congratulated for this major contribution to the scholarly and policy literature on a subject of much public discussion but limited analytical research. The emphasis on economic integration highlights the importance of these firms in Southeast Asia’s growing regional and global engagement. The thirteen chapters, by leading authors in the field, comprise both insightful country analyses and careful examination of the links between SMEs and foreign investment. Hal Hill, H.W. Arndt Professor Emeritus of Southeast Asian Economies, Australian National University |
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