Advertisement
| digital communication strategy example: Strategic Corporate Communication in the Digital Age Mark Anthony Camilleri, 2021-02-19 Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. |
| digital communication strategy example: Digital Strategies for Powerful Corporate Communications Paul A Argenti, Courtney M. Barnes, 2009-04-19 The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world. |
| digital communication strategy example: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| digital communication strategy example: Digital Communication and Populism in Times of Covid-19 Magdalena Musiał-Karg, Óscar G. Luengo, 2023-10-15 This book examines different dimensions of digital communication and populism in times of the COVID-19 pandemic. While doing so, it discusses views, opinions, and research results regarding the conditions, experiences, constraints, benefits, and challenges related to the topic - not only using theoretical and methodological approaches but also practical perspectives. The COVID-19 (SARS-CoV-2) pandemic significantly accelerated the technological revolution presenting many social, economic, and political challenges, as it pushed the world into cyberspace to ensure social distancing. At the same time, many populist protests expressed in the digital public sphere massively gained importance during the lockdowns. As a result, one of the most significant consequences of using electronic tools is not only greater e-participation of citizens, but - especially evident through elections during a pandemic - even greater transfer of political communication and election campaigns into the space of new media. The book broadly analyses various contexts of digitalization of communication processes and populist politics from both theoretical and empirical perspectives in various case studies on the digitalization of information, communication, or participation processes during the COVID-19 pandemic in selected European countries and beyond. This book will appeal to students, researchers, and scholars of political communication, political science, electoral studies, digital politics, and democracy, as well as policy-makers interested in a better understanding of digital communication and populism during the Covid-19 pandemic. |
| digital communication strategy example: Exploring Digital Communication Caroline Tagg, 2015-04-10 Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies or taking an introductory MA course, as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative ‘practice to theory’ approach, with a ‘back-to-front’ structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Exploring Digital Communication aims to discuss real-world issues pertaining to digital communication, and to explore how linguistic research addresses these challenges. The text is divided into three sections (Problems and practices; Interventions; and Theory), each of which is further divided into two subsections which reflect linguistic issues relating to digital communication. The author seeks to demystify any perceived divide between online and offline communication, arguing that issues raised in relation to digital communication throw light on language use and practices in general, and thus linguistic interventions in this area have implications not only for users of digital communication but for linguists’ general understanding of language and society. Including relevant research examples, tasks and a glossary, this textbook is an invaluable resource for postgraduate and upper undergraduate students taking New Media or Communication Studies modules within Applied Linguistics and English Language courses. |
| digital communication strategy example: The New Rules of Marketing and PR David Meerman Scott, 2017-07-10 The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place. |
| digital communication strategy example: Digital Communication and Media Linguistics Aleksandra Gnach, Wibke Weber, Martin Engebretsen, Daniel Perrin, 2022-12-29 This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary. |
| digital communication strategy example: Communicating to Advance the Public's Health Institute of Medicine, Board on Population Health and Public Health Practice, Roundtable on Population Health Improvement, 2015-12-02 The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop. |
| digital communication strategy example: Digital Transformation of SME Marketing Strategies Riccardo Rialti, Lamberto Zollo, 2023-10-02 SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0. |
| digital communication strategy example: Digital Communication Management Beatriz Peña-Acuña, 2018-09-19 The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood. |
| digital communication strategy example: Perspectives on Design and Digital Communication III Nuno Martins, Daniel Brandão, Francisco Paiva, 2022-09-18 This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 5th International Conference on Digital Design and Communication, Digicom 2021, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. |
| digital communication strategy example: Digital Business Strategy Anders Pehrsson, 2023-10-20 Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors. In addition, the book analyses issues encountered by individual companies when implementing digital business strategies. The volume identifies key categories of digital business strategy, in particular, strategy scope and direction, competitive advantage, and resource and capability reliance. It then explores relationships with antecedents such as digital experience, relationships with obstacles and enablers of strategy implementation, and relationships with operational and financial outcomes. The author demonstrates that strategy content and relationships differ among manufacturing companies, retailers, digital content providers, and digital platforms and also presents ways to cope with issues of implementation. In summary, the book provides readers who wish to know more about the growing field of digital business strategy with up-to-date and systematic knowledge. It will be of great value to students at an advanced level, researchers, and reflective practitioners in the fields of technology management and strategic management in particular. |
| digital communication strategy example: Scope and impact of digital marketing strategies for promoting breast-milk substitutes , 2022-04-28 Digital technologies are increasingly used for marketing food products throughout the world. Although the International Code of Marketing of Breast-milk Substitutes specifies that there should be no advertising or other form of promotion of breast-milk substitutes to the general public, the Code does not directly address many of the specific strategies used in digital marketing. In November 2020, the World Health Assembly requested that WHO review current evidence and prepare a report describing how digital marketing strategies are being used for the promotion of breast-milk substitutes. This report examines in greater depth the scope, techniques and impact of digital marketing strategies for the promotion of breast-milk substitutes. |
| digital communication strategy example: Advances in Design and Digital Communication III Nuno Martins, Daniel Brandão, 2022-10-26 This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 6th International Conference on Digital Design and Communication, Digicom 2022, held on November 3–5, 2022, as an hybrid event, from Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike. |
| digital communication strategy example: Navigating Digital Communication and Challenges for Organizations Andrade, José Gabriel, Ruão, Teresa, 2022-04-15 Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students. |
| digital communication strategy example: Socialize Your Patient Engagement Strategy Letizia Affinito, John Mack, 2016-03-03 Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (e.g. web sites; targeted mass digital campaigns), Improving Self-care (e.g. self-management education; self-monitoring; self-treatment), Improving Patient Safety (e.g. adherence to treatment regimens; equipping patients for safer selfcare). The authors explain the healthcare context to the digital communications revolution; the emerging digital marketing and communications techniques that enable this revolution and the core elements behind a patient-driven digital strategy. Drawing on the authors’ research and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, the book provides a proven framework for improving the development and implementation of patient-centered digital communication programs in healthcare organizations. It is an engaging how-to/how-not-to book which includes tips, advice, and critical reviews that every stakeholder dealing with the healthcare system must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. Socialize Your Patient Engagement Strategy includes interviews with experts and leading case histories of successful digital communication programs in the healthcare arena. While there are books that focus on specific healthcare communicators within different types of organizations, in their book the authors recognize that effective patient-centric communication crosses all organizational boundar |
| digital communication strategy example: Handbook of Research on Global Information Technology Management in the Digital Economy Raisinghani, Mahesh S., 2008-01-31 Includes the most important issues, concepts, trends and technologies in the field of global information technology management, covering topics such as the technical platform for global IS applications, information systems projects spanning cultures, managing information technology in corporations, and global information technology systems and socioeconomic development in developing countries. |
| digital communication strategy example: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| digital communication strategy example: Digital Sustainability: Inclusion and Transformation Fernando Luís Almeida, |
| digital communication strategy example: Organizational Communication in the Digital Era Martin N. Ndlela, |
| digital communication strategy example: The International Encyclopedia of Digital Communication and Society, 3 Volume Set Charles Steinfield, Shenja van der Graaf, Pieter Ballon, Aphra Kerr, James D. Ivory, Sandra Braman, Dorothea Kleine, David J. Grimshaw, 2015-02-17 The International Encyclopedia of Digital Communication and Society offers critical assessments of theoretical and applied research on digitally-mediated communication, a central area of study in the 21st century. Unique for its emphasis on digital media and communication and for its use of business and management perspectives, in addition to cultural, developmental, political and sociological perspectives Entries are written by scholars and some practitioners from around the world, with exceptional depth and international scope of coverage in five themes: Social Media, Commercial Applications, Online Gaming, Law and Policy, and Information and Communicative Technology for Development Features leading research in the fields of Media and Communication Studies, Internet Studies, Journalism Studies, Law and Policy Studies, Science, Technology and Innovation Studies, and many more Organized in an accessible A-Z format with over 150 entries on key topics ranging from 2,000 to 10,000 words Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com |
| digital communication strategy example: Global Strategy and Practice of E-Governance: Examples from Around the World Piaggesi, Danilo, Sund, Kristian, Castelnovo, Walter, 2011-04-30 Over the past decade, there has been continual development and renewal of strategies and practices surrounding e-governance. Governments around the world have embraced new information and communication technologies to increase the efficiency of internal processes, deliver better and more integrated services to citizens and businesses, invite citizen and stakeholder participation in planning decisions, improve communication, and sometimes even enhance democratic processes. Global Strategy and Practice of E-Governance: Examples from Around the World provides readers with an overview of relevant strategy and policy-level theoretical frameworks and examples, as well as up-to-date implementations from around the world. This book offers valuable insights into best practices, as well as some of the issues and challenges surrounding the governance of and with information and communication technologies in a globalized, knowledge-based world. |
| digital communication strategy example: Communicating Causes Nicky Garsten, Ian Bruce, 2018-06-13 Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators. |
| digital communication strategy example: Digital Communication John R. Barry, Edward A. Lee, David G. Messerschmitt, 2012-12-06 This book concerns digital communication. Specifically, we treat the transport of bit streams from one geographical location to another over various physical media, such as wire pairs, coaxial cable, optical fiber, and radio. We also treat multiple-access channels, where there are potentially multiple transmitters and receivers sharing a common medium. Ten years have elapsed since the Second Edition, and there have been remarkable advances in wireless communication, including cellular telephony and wireless local-area networks. This Third Edition expands treatment of communication theories underlying wireless, and especially advanced techniques involving multiple antennas, which tum the traditional single-input single-output channel into a multiple-input multiple-output (MIMO) channel. This is more than a trivial advance, as it stimulates many advanced techniques such as adaptive antennas and coding techniques that take advantage of space as well as time. This is reflected in the addition of two new chapters, one on the theory of MIMO channels, and the other on diversity techniques for mitigating fading. The field of error-control coding has similarly undergone tremendous changes in the past decade, brought on by the invention of turbo codes in 1993 and the subsequent rediscovery of Gallager's low-density parity-check codes. Our treatment of error-control coding has been rewritten to reflect the current state of the art. Other materials have been reorganized and reworked, and three chapters from the previous edition have been moved to the book's Web site to make room. |
| digital communication strategy example: Knowledge Innovation On Design And Culture - Proceedings Of The 3rd Ieee International Conference On Knowledge Innovation And Invention 2020 (Ieee Ickii 2020) Teen-hang Meen, Chun-yen Chang, Cheng-fu Yang, 2021-09-24 This volume is the proceedings of the 3rd IEEE International Conference on Knowledge Innovation and Invention 2020 (IEEE ICKII 2020). The conference was organized by the IEEE Tainan Section Sensors Council (IEEE TSSC), the International Institute of Knowledge Innovation and Invention (IIKII), and the National University of Kaohsiung, Taiwan, and held on August 21-23, 2020 in Kaohsiung.This volume of Knowledge Innovation on Design and Culture selected 95 excellent papers from the IEEE ICKII 2020 conference in the topics of Innovative Design and Cultural Research and Knowledge Innovation and Invention. This proceedings presents the research results based on the interdisciplinary collaboration of social sciences and engineering technologies by international networking in the academic and industrial fields. |
| digital communication strategy example: Handbook of Research on Transmedia Storytelling and Narrative Strategies Y?lmaz, Recep, Erdem, M. Nur, Resulo?lu, Filiz, 2018-07-06 Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies. |
| digital communication strategy example: Principles and Practice of Marketing 10/e JOBBER AND ELLI, 2023-02-21 EBOOK: Principles and Practices of Marketing 10/e |
| digital communication strategy example: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics Teixeira, Sandrina, Remondes, Jorge, 2023-11-17 In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth. |
| digital communication strategy example: Handbook of Research on Examining Cultural Policies Through Digital Communication Önay Dogan, Betül, Gül Ünlü, Derya, 2018-11-09 Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials. |
| digital communication strategy example: Advances in Tourism, Technology and Systems João Vidal Carvalho, António Abreu, Pedro Liberato, Alejandro Peña, 2023-10-04 This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies. |
| digital communication strategy example: Start With Why Simon Sinek, 2011-10-06 THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY? 'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast ***** Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why. WHAT READERS ARE SAYING: 'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.' 'What he does brilliantly is demonstrate his own why - to inspire others - throughout.' |
| digital communication strategy example: Advertising and Branding: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2017-01-06 Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| digital communication strategy example: OECD Sovereign Borrowing Outlook 2022 OECD, 2022-05-11 This edition of the OECD Sovereign Borrowing Outlook reviews the impact of the COVID-19 crisis for sovereign borrowing needs, funding conditions and funding strategies as well as outstanding debt for 2020 and 2021, and provides projections for 2022 for the OECD area. |
| digital communication strategy example: Chaotic Signals in Digital Communications Marcio Eisencraft, Romis Attux, Ricardo Suyama, 2018-09-03 Chaotic Signals in Digital Communications combines fundamental background knowledge with state-of-the-art methods for using chaotic signals and systems in digital communications. The book builds a bridge between theoretical works and practical implementation to help researchers attain consistent performance in realistic environments. It shows the possible shortcomings of the chaos-based communication systems proposed in the literature, particularly when they are subjected to non-ideal conditions. It also presents a toolbox of techniques for researchers working to actually implement such systems. A Combination of Tutorials and In-Depth, Cutting-Edge Research Featuring contributions by active leading researchers, the book begins with an introduction to communication theory, dynamical systems, and chaotic communications suitable for those new to the field. This lays a solid foundation for the more applied chapters that follow. A Toolbox of Techniques—Including New Ways to Tackle Channel Imperfections The book covers typical chaos communication methods, namely chaotic masking, chaotic modulation, chaotic shift key, and symbolic message bearing, as well as bidirectional communication and secure communication. It also presents novel methodologies to deal with communication channel imperfections. These tackle band-limited channel chaos communication, radio channels with fading, and the resistance of a special chaotic signal to multipath propagations. In addition, the book addresses topics related to engineering applications, such as optical communications, chaotic matched filters and circuit implementations, and microwave frequency-modulated differential chaos shift keying (FM-DCSK) systems. Insights for Both Theoretical and Experimental Researchers Combining theory and practice, this book offers a unique perspective on chaotic communication in the context of non-ideal conditions. Written for theoretical and experimental researchers, it tackles the practical issues faced in implementing chaos-based signals and systems in digital communications applications. |
| digital communication strategy example: OECD Public Governance Reviews: Haiti Strengthening Public Administration for Resilient and Sustainable Governance OECD, 2021-12-14 The government of Haiti is undertaking public governance reforms to support sustainable growth and inclusive socio-economic development. This Review analyses areas such as whole-of-government co-ordination, the links between budgeting and planning, and the decentralisation process to improve development outcomes to which all levels of government in the country contribute. |
| digital communication strategy example: Digital Indonesia Edwin Jurriens, Ross Tapsell, 2017-05-09 span, SPAN { background-color:inherit; text-decoration:inherit; white-space:pre-wrap }This book places Indonesia at the forefront of the global debate about the impact of ‘disruptive’ digital technologies. Digital technology is fast becoming the core of life, work, culture and identity. Yet, while the number of Indonesians using the Internet has followed the upward global trend, some groups — the poor, the elderly, women, the less well-educated, people living in remote communities — are disadvantaged. This interdisciplinary collection of essays by leading researchers and scholars, as well as e-governance and e-commerce insiders, examines the impact of digitalisation on the media industry, governance, commerce, informal sector employment, education, cybercrime, terrorism, religion, artistic and cultural expression, and much more. It presents groundbreaking analysis of the impact of digitalisation in one of the world’s most diverse, geographically vast nations. In weighing arguments about the opportunities and challenges presented by digitalisation, it puts the very idea of a technological ‘revolution’ into critical perspective. |
| digital communication strategy example: Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022) Mohd Fauzi bin Sedon M. Dom, Peter Thomas Zabielskis, Xudong Liu, Xiao Liu, 2023-03-02 This is an open access book. Culture is the spiritual activity and product of human society relative to economy and politics. The traditional concept of human beings believes that culture is a social phenomenon, a product created by human beings for a long time, and at the same time a historical phenomenon, which is the accumulation of human society and history. The technical, economical and cultural nature of art design determines that only with high social and economic development can art and culture flourish. Art design is the product of the combination of art and technology. Art design is also a kind of productivity, which promotes the development of social economy. As a driving factor for social and economic development, design art will also better serve the social economy with its own more perfect operating system. The 2nd International Conference on Culture, Design and Social Development (CDSD 2022) was held in Nanjing from December 2 to 4, 2022. The purpose of the conference is to provide an international platform for experts, scholars, engineers and technicians, and technical R&D personnel engaged in related fields such as culture, design and social development, to share scientific research results, broaden research ideas, collide with new ideas, and strengthen academic research, and to explore the key challenges and research directions faced by the development of this field, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange. |
| digital communication strategy example: Pitch, Tweet, or Engage on the Street Kara Alaimo, 2016-08-25 Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations siege that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales. |
| digital communication strategy example: Crisis Communication in the Digital Age Ayse Simin Kara, 2018-12-13 Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis. |
| digital communication strategy example: Advances in Design and Digital Communication Nuno Martins, Daniel Brandão, 2020-10-22 This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers. |
Creating an Effective Communications Strategy - ESCAP
Why do we need a strategy? To define and prioritize our objectives. To identify the right target audiences. To create appropriate messages. To choose the right communication channels. A …
LEVERAGING DIGITAL COMMUNICATION STRATEGIES FOR …
Digital communication strategies play a crucial role in modern organizational success. By effectively leveraging digital tools and channels, organizations can enhance brand visibility, …
HANDBOOK FOR DEVELOPING A COMMUNICATIONS …
A communications strategy helps an organisation to map out a series of activities and programmes that not only help it engage with key stakeholders (internal and external) in an …
Digital communications strategy 2018-2021
Digital communications strategy 2018-2021 • • Objectives. We can help people find us, stay with us, become one of us –all through digital • • • • • • • • Find us, stay with us, become one of us • …
Digital Communication Skills - Content Sparks
Set clear objectives to implement a digital communication strategy. This course is broken down into 7 major modules and individual lessons to help you learn the necessary skills to …
Strategies for effective communication in the new digital …
The shift to digital communication has changed the way that people expect to find, share, and discuss information, and has opened whole new models for engagement and participation.
COMMUNICATION STRATEGY TEMPLATE
Elm Communications knows great communications is researched, planned and evidence-based. You can deliver value when you know what you are setting out to achieve, understand your …
Digital Communication Strategy Training - Civic Space
Digital Communications Strategy Guidance Material 1 1. Introduction “Communication” carries great importance in social relations. The same importance is attached also to the foundations, …
Digital Strategy and Roadmap - CGI.com
CGI can help you unlock organizational value through a digital strategy and roadmap and put you on the path to profoundly transform your business.
Communications Strategy and Implementation Plan - Greater …
The aim of the internal communication strategy and implementation plan is to provide for a consistent approach across the organisation regarding formal and informal internal …
Building a Communications Strategy Tactics, Tools and …
Your strategy should seek to maximize your media opportunities, but it should also support your campaign’s overall goals and work in partnership with all other parts of your campaign, such …
A tool for digital communication implementation in the
Applying digital communication to marketing is not just an innovative trend to follow but a necessity to keep up with in the business environment nowadays. The objectives of this thesis …
Internal Communications Strategy template - Intranet …
Leverage new technology to expand communications reach: Employees indicated that they prefer digital communication channels in our communications survey (research). The launch of our …
Communications and Engagement Strategy 2022–2025
It has highlighted the need for clear messaging, professional communication and the use of multiple communication channels – including digital channels – to ensure that our diverse …
Digital Strategy: Example Deliverable - Redwood Advisors
• Plan to grow the digital base and increase use of Product X and Product Y Action items and recommendations would be offered across these three time frames and four key dimensions …
Strategic Corporate Communication in the Digital Age
communication in an increasingly digital era. For example, not only does it address communication from a social media, balanced scorecard, and stakeholder engagement …
Digital marketing communication strategy as means to …
The goal of this study centers on examining how digital marketing communication affects consumer’s attitude towards brands. Allowing companies to select the most appropriate digital …
GUIDELINES FOR DEVELOPING A COMMUNICATIONS …
A communication strategy helps an organization map out a series of activities and programmes that not only help it engage with key stakeholders (internal and external) in an effective and …
Building a Communications Strategy Tactics, Tools and …
Communication Plan section: A strategic communications plan, or media strategy is your plan for getting positive coverage of your campaign through the media that your target voters use the …
Writing a communications strategy - University of Oxford
What is a communications strategy? “Why don’t we just get on with it?” Do your research.... What are your organisational/project/event (non-communications) objectives? Your strengths, …
Creating an Effective Communications Strategy - ESCAP
Why do we need a strategy? To define and prioritize our objectives. To identify the right target audiences. To create appropriate messages. To choose the right communication channels. A …
LEVERAGING DIGITAL COMMUNICATION STRATEGIES …
Digital communication strategies play a crucial role in modern organizational success. By effectively leveraging digital tools and channels, organizations can enhance brand visibility, …
HANDBOOK FOR DEVELOPING A COMMUNICATIONS …
A communications strategy helps an organisation to map out a series of activities and programmes that not only help it engage with key stakeholders (internal and external) in an …
Digital communications strategy 2018-2021
Digital communications strategy 2018-2021 • • Objectives. We can help people find us, stay with us, become one of us –all through digital • • • • • • • • Find us, stay with us, become one of us • …
Digital Communication Skills - Content Sparks
Set clear objectives to implement a digital communication strategy. This course is broken down into 7 major modules and individual lessons to help you learn the necessary skills to …
Strategies for effective communication in the new digital …
The shift to digital communication has changed the way that people expect to find, share, and discuss information, and has opened whole new models for engagement and participation.
COMMUNICATION STRATEGY TEMPLATE
Elm Communications knows great communications is researched, planned and evidence-based. You can deliver value when you know what you are setting out to achieve, understand your …
Digital Communication Strategy Training - Civic Space
Digital Communications Strategy Guidance Material 1 1. Introduction “Communication” carries great importance in social relations. The same importance is attached also to the foundations, …
Digital Strategy and Roadmap - CGI.com
CGI can help you unlock organizational value through a digital strategy and roadmap and put you on the path to profoundly transform your business.
Communications Strategy and Implementation Plan - Greater …
The aim of the internal communication strategy and implementation plan is to provide for a consistent approach across the organisation regarding formal and informal internal …
Building a Communications Strategy Tactics, Tools and …
Your strategy should seek to maximize your media opportunities, but it should also support your campaign’s overall goals and work in partnership with all other parts of your campaign, such …
A tool for digital communication implementation in the
Applying digital communication to marketing is not just an innovative trend to follow but a necessity to keep up with in the business environment nowadays. The objectives of this thesis …
Internal Communications Strategy template - Intranet …
Leverage new technology to expand communications reach: Employees indicated that they prefer digital communication channels in our communications survey (research). The launch of our …
Communications and Engagement Strategy 2022–2025
It has highlighted the need for clear messaging, professional communication and the use of multiple communication channels – including digital channels – to ensure that our diverse …
Digital Strategy: Example Deliverable - Redwood Advisors
• Plan to grow the digital base and increase use of Product X and Product Y Action items and recommendations would be offered across these three time frames and four key dimensions …
Strategic Corporate Communication in the Digital Age
communication in an increasingly digital era. For example, not only does it address communication from a social media, balanced scorecard, and stakeholder engagement …
Digital marketing communication strategy as means to …
The goal of this study centers on examining how digital marketing communication affects consumer’s attitude towards brands. Allowing companies to select the most appropriate digital …
GUIDELINES FOR DEVELOPING A COMMUNICATIONS …
A communication strategy helps an organization map out a series of activities and programmes that not only help it engage with key stakeholders (internal and external) in an effective and …
Building a Communications Strategy Tactics, Tools and …
Communication Plan section: A strategic communications plan, or media strategy is your plan for getting positive coverage of your campaign through the media that your target voters use the …
