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| digital marketing for medical tourism: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Santos, José Duarte, Silva, Óscar Lima, 2019-08-30 The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers. |
| digital marketing for medical tourism: Marketing Handbook for Health Tourism Irving Stackpole, Laszlo Puczko, 2021-02-14 |
| digital marketing for medical tourism: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-01-05 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| digital marketing for medical tourism: Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing El-Gohary, Hatem, Edwards, David, Ben Mimoun, Mohamed Slim, 2021-06-25 The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies. |
| digital marketing for medical tourism: Culture and Tourism in a Smart, Globalized, and Sustainable World Vicky Katsoni, Ciná van Zyl, 2021-06-21 This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. |
| digital marketing for medical tourism: Study on Medical Tourism Sector of India, Cardiac Incidence, Digital Marketing Tools Ribhu Vashishtha, 2019-02-04 The Summer Training Project Report Designing a digital marketing campaign for the marketing of cardiac procedures in the international market for Fortis Escorts Heart Institute is prepared as a result of 8 weeks' training at the company's corporate office.After reading many peer reviewed articles, research has been done on the boom of medical tourism sector in India, rise of cardiovascular diseases in the world and the relevance of digital marketing and social media in particular has been detected. Therefore, all this research work executed through primary research (interviews of people at Fortis Healthcare Ltd.) and secondary research (research and analysis work done on the internet) has been taken into account while devising the strategy for the digital campaign.This report outlines all this research and analysis work conducted during the internship, the strategy formulated for the campaign and finally the tasks performed and learnings obtained during the course of the internship.About the CampaignObjective: To design a digital marketing campaign for the marketing of cardiac procedures in the international market for Fortis Escorts Heart Institute.Strategy: The following media have been proposed for marketing of cardiac procedures through the digital campaign in the international market:1. Blogs2. Search Engine Optimization(SEO)3. YouTube4. Twitter5. Facebook page6. Facebook application7. Facebook ads8. Microsite9. Dedicated Chat Service10. Google AdWords11. Google AdSense12. Banner ads13. Pinterest14. Smartphone application15. Video Testimonials (iii) Measure of effectiveness: Various methods have been proposed in the study to measure the success of the campaign, like Google Analytics, Adobe Digital Marketing Suite, Google Mobile App Analytics, etc. for measuring the traffic on website, microsite, blogs and mobile applications. Another measure is the calculation of the number of leads generated by the campaign.Timeline: The proposed duration for running this campaign is minimum 6 months and if the campaign proves to be successful, it can be continued for an indefinite period of time. Basically, it can be kept running till the time it remains effective, i.e. till the time it is successful in generating leads and improving the brand image of the organization. |
| digital marketing for medical tourism: Medical Tourism: Breakthroughs in Research and Practice Management Association, Information Resources, 2017-11-30 The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Medical Tourism: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the benefits and challenges of these services. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is ideally designed for the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare. |
| digital marketing for medical tourism: Integrating Digital Health Strategies for Effective Administration Bouarar, Ahmed Chemseddine, Mouloudj, Kamel, Martínez Asanza, Dachel, 2023-05-18 In the field of health, digital health has assumed significant importance in recent years due to its contribution to enhancing the overall healthcare system performance in terms of alleviating the ever-growing pressure on the healthcare system, reducing healthcare costs, improving working conditions and job satisfaction of health professionals, improving patients’ satisfaction, and providing a holistic view of patient health through access to data and giving patients more control over their health. Therefore, it is of vital importance to understand the overwhelming possibilities and promise it can offer for better health services. Similarly, exploring barriers to digital health engagement is an important tool to guarantee an effective adoption and transition that can meet all healthcare stakeholders’ objectives. Integrating Digital Health Strategies for Effective Administration explores recent writings and original research findings in the field of digital health with a special focus on digital health adoption strategies and challenges. This book is intellectually situated between digital health management and digital health technologies. Covering topics such as digital health literacy, machine learning, and procedural law, this premier reference source is an essential resource for app developers, healthcare administrators, healthcare professionals, students and educators of higher education, researchers, and academicians. |
| digital marketing for medical tourism: Managing Social Media Practices in the Digital Economy Alavi, Shirin, Ahuja, Vandana, 2019-12-27 Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students. |
| digital marketing for medical tourism: Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2019 Aboul Ella Hassanien, Khaled Shaalan, Mohamed Fahmy Tolba, 2019-10-02 This book presents the proceedings of the 5th International Conference on Advanced Intelligent Systems and Informatics 2019 (AISI2019), which took place in Cairo, Egypt, from October 26 to 28, 2019. This international and interdisciplinary conference, which highlighted essential research and developments in the fields of informatics and intelligent systems, was organized by the Scientific Research Group in Egypt (SRGE). The book is divided into several sections, covering the following topics: machine learning and applications, swarm optimization and applications, robotic and control systems, sentiment analysis, e-learning and social media education, machine and deep learning algorithms, recognition and image processing, intelligent systems and applications, mobile computing and networking, cyber-physical systems and security, smart grids and renewable energy, and micro-grid and power systems. |
| digital marketing for medical tourism: Impact of AI and Robotics on the Medical Tourism Industry Hassan, Viana, Albattat, Ahmad, Basheer, Shakeel, 2024-03-18 In the ancient world, health seekers traversed vast distances to pursue well-being. Fast forward to the 21st century, and the concept of medical tourism has evolved into a global industry worth billions of dollars. The burgeoning demand for quality healthcare has pushed traditional boundaries, necessitating a more sophisticated and interconnected healthcare ecosystem. Integrating Artificial Intelligence (AI) into medical practices empowers individuals to actively manage their health while providing healthcare practitioners with invaluable insights for tailored patient care. Impact of AI and Robotics on the Medical Tourism Industry delves into the transformative impact of AI and robotics on this dynamic sector. It explores how AI can encourage and assist patients in their health plans while augmenting healthcare practitioners' capabilities to utilize specific patient data to offer unique guidance. It dissects real-world examples, such as Cleveland Clinic Abu Dhabi's integration of robotic surgery, showcasing how these technologies revolutionize traditional medical practices. |
| digital marketing for medical tourism: The Handbook of Managing and Marketing Tourism Experiences Marios Sotiriadis, Dogan Gursoy, 2016-11-09 The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. |
| digital marketing for medical tourism: Medical Tourism and Wellness In India Dr. Ketan Vira, 2024-06-12 Medical Tourism and Wellness in India is designed to meet the increasing demand of individuals who are interested in combining an incredible travel experience with excellent medical care. This detailed book examines the rapidly growing medical tourism sector in India, a country that offers a unique fusion of state-of-the-art medical facilities and age-old wellness customs. The book explores the complexities of the healthcare system in India. Readers will acquire an understanding of the country's contemporary hospitals, the medical professionals' proficiency, and the variety of remedies that are accessible. This book gives you the information to make wise judgments, regardless of your interest in cutting-edge surgical techniques or specialist treatments. Medical Tourism and Wellness in India acknowledges that receiving medical care is only one aspect of healthcare. The book examines the rich history of healing traditions in India, such as Yoga and Ayurveda. Readers will learn how these age-old practices may enhance modern care and encourage overall health and restoration. The book gives you the useful skills you need to handle medical travel to India. The book Medical Tourism and Wellness in India recognizes how the field of medical tourism is developing. It examines the industry's bright future in India while iv addressing the problems of the present. This book is an invaluable asset to a wide range of readers. It's a useful resource for anyone looking for high-quality, affordably priced healthcare. There will be insightful discoveries for healthcare professionals who are interested in learning about the worldwide medical scene. It can be employed by travelers who are interested in a transformative and distinctive experience to organize an unforgettable journey. Finally, Medical Tourism and Wellness in India has the potential to empower anyone who is interested in investigating the connection between travel and well-being in the dynamic nation of India. |
| digital marketing for medical tourism: Faster Smarter Medical Tourism in India Shafiq Ahmad Khan, Embark on a journey through the medical tourism landscape of India with this insightful book, Faster Smarter Medical Tourism in India by Shafiq Ahmad Khan. Explore the country's cutting-edge healthcare facilities, cost-effective treatments, and world-class medical expertise that have positioned India as a leading destination for medical travellers worldwide. Delve into the intricacies of medical procedures, accreditations, and travel logistics, empowering you to make informed decisions about your healthcare needs. With a blend of comprehensive information and captivating narratives, this book serves as an indispensable guide for anyone considering medical tourism in the vibrant nation of India. Immerse yourself in the rich cultural tapestry and iconic landmarks, like the majestic Taj Mahal, that make India a truly unique and unforgettable experience. |
| digital marketing for medical tourism: Health and Wellness Tourism Melanie K. Smith, László Puczkó, 2009 Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines. |
| digital marketing for medical tourism: Opportunities and Challenges in Digital Healthcare Innovation Sandhu, Kamaljeet, 2020-06-26 Digital health has faced obstacles from poor IT systems implementation to lack of consumer acceptance. Very little is known about the management, development, and design of digital health projects, the level of IT adoption, and the role of digital leadership that is needed to successfully drive health projects. Digital health, if successfully implemented, offers tremendous opportunities in health data analytics for consumers of health services and service providers that include health information portability, personalization of health information by consumers, easy access and usefulness of health information, and better management of electronic data records by health institutions and the government. Research suggests that despite assurances provided to consumers, digital information security and digital health innovation have been a challenge and are only slowly being accepted. Opportunities and Challenges in Digital Healthcare Innovation is an innovative research publication that identifies digital health innovation opportunities and obstacles and proposes frameworks and conceptual models for digital health innovation that empowers consumers of digital health to use the information to make informed decisions and choices. Highlighting topics such as data analytics, health regulations, and telehealth, this book is ideal for IT consultants, medical software developers, data scientists, hospital administrators, medical practitioners, policymakers, academicians, researchers, and students. |
| digital marketing for medical tourism: Modern Health Care Marketing Gamini Gunawardane, 2020-06-05 This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry. |
| digital marketing for medical tourism: Medical Tourism C. Michael Hall, 2012-08-21 Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries including China, Cuba, Hungary, India, Thailand, Malaysia and Singapore actively promote and compete for the medical tourist dollar, while many developed countries also provide niche private services. However, the field of medical tourism is increasingly being subject to scrutiny and debate, particularly as a result of concerns over regulatory, ethical and wider health issues. Drawing on a range of theoretical and methodological perspectives, this book is one of the first to critically address the substantial political, philosophical and ethical issues that arise out of the transnational practices of medical tourism. Through a series of chapters the book engages with key issues such as the role of regulatory and policy structures in influencing medical and health tourism related mobilities. These issues are investigated by considering range of developing and developed countries, medical systems and health economic perspectives. The book adopts a multi-layered perspective to not only investigate the business and marketing practices of medical and health tourism but places these within a broader framework of contemporary globalisation, policy and practice. By doing so it opens up debate of the ethical space in which medical and health tourism operates as well as reinforce the wide ranging perspectives that exist on the subject in both the public and academic imagination. This significant contribution will be of interest to students, academics in tourism and medical policy, trade and economic development fields. |
| digital marketing for medical tourism: Artificial Intelligence and Transforming Digital Marketing Allam Hamdan, Esra Saleh Aldhaen, 2023-10-03 This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing. |
| digital marketing for medical tourism: Marketing Tourism and Hospitality Richard George, 2021-05-08 This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. |
| digital marketing for medical tourism: Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage Meral, Yurdagül, 2019-09-20 The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students. |
| digital marketing for medical tourism: Global Perspectives on the Opportunities and Future Directions of Health Tourism Do?an, O?uz, 2023-02-17 Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon. Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians. |
| digital marketing for medical tourism: ICTR 2019 2nd International Conference on Tourism Research 2020 Cristina Sousa, Isabel Vaz de Freitas , Jorge Marques, 2019-03-14 |
| digital marketing for medical tourism: Key Challenges and Opportunities in Web Entrepreneurship Capatina, Alexandru, Rancati, Elisa, 2017-03-31 The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age. |
| digital marketing for medical tourism: Medical Tourism and Inequity in India Kristen Smith, 2022-03-28 In Medical Tourism and Inequity in India, Kristen Smith explores Indian private hospitals and their role in the global healthcare service supply chain within various religious, social, cultural, historical, and economic contexts. Drawing on critical medical anthropology theories as well as health and human rights perspectives, Smith problematizes the assumed independence between the medical tourism industry, the commodification of the Indian healthcare system, and the local populations facing critical health issues, while highlighting the rapid transformation of healthcare services into merely another global commodity. For more information, check out A Conversation with Kristen Smith, author of Medical Tourism and Inequity in India: The Hyper-Commodification of Healthcare |
| digital marketing for medical tourism: Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities Singh, Manjeet, Kumaran, Subbaraman, 2020-12-18 Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn’t available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field. |
| digital marketing for medical tourism: Medical Tourism John Connell, 2011 Although it may seem a recent phenomenon, tourism has long been associated with improved health and spa tourism has its roots in antiquity. With the emergence of activities such as bushwalking and meditation, and with increasing numbers of people travelling abroad for medical or cosmetic procedures, medical tourism is now a growing niche in the tourism market. This book looks at the background and rise of health tourism, new emerging facets of the sector, and examines how health related travel fits into a tourism framework. It is suitable for undergraduate and postgraduate students. |
| digital marketing for medical tourism: Technology Application in Tourism in Asia Azizul Hassan, 2022-03-02 This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry. |
| digital marketing for medical tourism: International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality Anukrati Sharma, 2024-11 This handbook provides new dimensions and directions to design tourism education curriculums and transform students' learning. It delves into issues such as job opportunities, business opportunities, required skill sets, and the role of critical and creative thinking in tourism education, and focuses on a shift in mindset from R&D (research and development) to L&D (learning and development), to aid in gaining in-the-field knowledge. It presents a global perspective on the latest trends, innovative curriculum, research, and skill needs in the travel, tourism, and hotel industry via empirical, theoretical, and conceptual chapters, as well as through global case studies. This handbook explores how to develop the skills, attributes and prospects for employment in these competitive industries, and also highlights what employers in the tourism and hospitality sectors expect from graduate and/or post-graduate candidates. Besides examining the contribution of tourism education towards a better society, this handbook introduces a new way of designing curriculums, and examines the past practices, current trends, and future opportunities in the field. |
| digital marketing for medical tourism: Islamic Operations Management Rafikul Islam, Suhaiza Zailani, Selim Ahmed, 2024-04-16 Managing operations is an integral part of all business and comprises a number of components, including quality management, production planning, supply chain management, logistics, and inventory control. The effective management of operations plays a defining role in enhancing business efficiency and is a lynchpin for success. This book explores how Islamic principles and tools can be applied to improve operations management across industries. While Islamic banking and finance are established disciplines, there is yet little evidence of how exploring operations management from an Islamic lens can improve efficiency. Bringing together leading scholars across subdisciplines, the Editors fill the long-standing gap and address the rising demand for halal products and services by providing a unique perspective to define and enhance an important, growing field. This book will be a useful reference for those who wish to understand all aspects of Islamic business operations and halal logistics. The book will be helpful to academics, researchers, and upper level students, in particular to those who are looking to further their research on how Islamic principles can be applied to business operations. |
| digital marketing for medical tourism: COVID-19 Impact on Tourism Performance in Africa Peter Chihwai, |
| digital marketing for medical tourism: Sociology of Medical Tourism C. Gobalakrishnan, 2019-06-10 Tourism is a global phenomenon. Because it is an important, even vital, source of income for many countries in the world. Its importance was recognized in the Manila Declaration on World Tourism of 1980 as “an activity essential to the life of nations because of its direct effects on the social, cultural, educational, and economic sectors of national societies and on their international relations and its indirect effects on the development of allied industries like transport, hotel etc.”.Medical Tourism is one form of tourisms and which means a journey that patients take from one country to another country to get cost effective and efficient medical treatment, followed by a great vacation at some of the most beautiful locations. India is one of the major players in this industry. Currently, it hosts about 1.27 million medical tourists from industrialized countries like UK, USA and Canada and from its neighboring countries such as Bangladesh, Sri Lanka, and China. Its foreign exchange earnings from medical tourism are estimated to be around US $ 1.8 billion. The estimated number of medial tourists in India in 2015 would be between 1.21 million and 2.78 million. The estimated revenue would lie between US $ 1719 million to US $ 3964 million in 2015. Medical tourism industry in India has potential to contribute around 25 percent to the country’s Gross Domestic Product in the next five years, if fully tapped.The present book titled Sociology of Medical Tourism highlights various dimensions, identifies different issues and suggests further development of this multimillion dollar industry in India in an in-depth manner. Medical Tourism is one of the most important trust areas which emerge in the past century and because of its multiple level of use it also become subject matter of research in various subjects including Sociology. It is hoped that this book, with its wide-ranging and in-depth content, critical insights and detailed analysis of the concept, prove to be immensely resourceful to the readers. I also assure that this book should be proven an informative referral for those who are working and doing research in the field of medical tourism. |
| digital marketing for medical tourism: The Ultimate Handbook of Marketing Strategies for Medical Tourism Maria Todd, 2015-12-12 An authoritative and comprehensive, handbook by one of the world's leading experts on health tourism provides a broad overview of medical tourism marketing strategy issues and questions. The book addresses destination strategy, product development, competitor analysis, target market identification, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial returns of marketing successful medical tourism marketing strategies. |
| digital marketing for medical tourism: Technology Application in Tourism Fairs, Festivals and Events in Asia Azizul Hassan, 2022-03-30 It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters. |
| digital marketing for medical tourism: Health care system and Health care delivery in India - Opportunities and Challenges Dr A Bhooma Devi, |
| digital marketing for medical tourism: Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality Gustavo, Nuno, Pronto, João, Carvalho, Luísa, Belo, Miguel, 2022-02-19 As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications. |
| digital marketing for medical tourism: Digital Healthcare in Asia and Gulf Region for Healthy Aging and More Inclusive Societies Patricia Ordonez de Pablos, 2024-05-25 Digital Healthcare in Asia and Gulf Region for Healthy Aging and More Inclusive Societies: Shaping Digital Future provides insight to the potential of advanced information technologies to build stronger healthcare systems, better quality healthcare services, and more resilient societies. The book covers two important regions: Gulf Region (Bahrein, Kuwait, Oman, Qatar, and UAE) and Asia, and explores how these countries develop policies for healthy aging and how digital tools can serve these goals. This book delivers a collection of relevant, innovative research works on digital healthcare, with four main goals: (1) to cover two geographical regions (Asia and Gulf Region) with important advances in digital healthcare; (2) to present case studies in the field of IT and digital health during the pandemic and analyze the lessons from these studies; (3) to evaluate the latest advances in the field of digital healthcare (especially Artificial Intelligence [AI], Big Data, Blockchain, and 5G); and (4) to discuss implications for main stakeholders (patients, doctors, IT experts, directors, and policy managers) and recommendations for policy makers in these two regions and elsewhere. Delivers relevant case studies and experiences on digital healthcare from Asia and Gulf Region, covering important advances in digital healthcare Provides recommendations for policy makers in Asia, the Gulf Region, and around the world Discusses implications for main stakeholders (i.e., patients, doctors, IT experts, directors, and policy managers) and recommendations for policy makers in these two regions and elsewhere Investigates the interplay of several important research areas (e.g., digital healthcare, 5G, AI, Big Data, and Blockchain) with an emphasis on healthy aging |
| digital marketing for medical tourism: Handbook of Research on Future Policies and Strategies for Nation Branding Pistikou, Victoria, Masouras, Andreas, Komodromos, Marcos, 2021-06-18 By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship. |
| digital marketing for medical tourism: Impact of New Media in Tourism Dinis, Maria Gorete, Bonixe, Luís, Lamy, Sónia, Breda, Zélia, 2021-02-19 Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications. |
| digital marketing for medical tourism: Data-Driven Business Intelligence Systems for Socio-Technical Organizations Keikhosrokiani, Pantea, 2024-04-09 The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers. |
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