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digital product management process: Product Design Process Tiago Franco, Beatriz Costa, 2019-05-08 The manual for digital product design and project management. |
digital product management process: Digital Product Management, Technology and Practice: Interdisciplinary Perspectives Strader, Troy J., 2010-09-30 This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades--Provided by publisher. |
digital product management process: Digital Product Management Kristofer Layon, 2013-12-02 Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies. App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful? That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog. |
digital product management process: Digital Product Management Sascha Hoffmann, |
digital product management process: Product Management in the Digital Era Srinivas Pingali, Shankar Prakash, Kiran Pedada, Jyothi R Korem, 2024-12-02 Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies. |
digital product management process: Digital Product and Process Development Systems George L. Kovacs, Detlef Kochan, 2013-10-07 This book constitutes the refereed proceedings of the IFIP TC 5 International Conference on Digital Product and Process Development Systems, NEW PROLAMAT 2013, held in Dresden, Germany, in October 2013. The conference succeeds the International Conference on Programming Languages for Machine Tools, PROLAMAT 2006, held in Shanghai, China in 2006. In order to demonstrate the new orientation toward IT innovations, the acronym PROLAMAT has been changed into NEW PROLAMAT and is now interpreted as Project Research on Leading-Edge Applications and Methods for Applied Technology. The 42 revised papers were carefully reviewed and selected for inclusion in the volume. They have been organized in the following topical sections: digital product and process development; additive manufacturing; quality management; standardization and knowledge management developments; and simulation of procedures and processes. |
digital product management process: 42 Rules of Product Management (2nd Edition) Brian Lawley, 2012 42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo! |
digital product management process: Ready Reckoner for Digital Product Managers Dilip Karthik J, Having spent considerable time in Product Management, I decided to put together my experiences in a book. Though there are many internet sources available to learn product management. There are plenty of students, first generation graduates who would need a ready reckoner book to learn Product Management in a structured manner. Books are a perfect starting point for any individual. Yet today the cost of a good Product management book makes it inaccessible to students and other lower income groups. Hence, the cost of this book is intentionally kept frugal to match the affordability of the lower income groups. The intention of this book is to destruct the market by making Product Management skills accessible to all individuals. This book provideds an overview of the current knowledge landscape of Digital product management. It introduces software as a product in the contexts of commercial markets and end consumers. It provides an overview on of Digital product management practices and details the various elements of Digital product management based on the Value chain and SPMBOK. |
digital product management process: Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems Dimitri Petrik, |
digital product management process: The Art of Product Management Rich Mironov, 2008 The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing.This is more a how to think about products book than how to templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions. |
digital product management process: Media Innovation and Entrepreneurship Michelle Ferrier, Dr Elizabeth Mays, Ph.D., 2017-10-24 Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students. |
digital product management process: Subject-Oriented Business Process Management. Dynamic Digital Design of Everything – Designing or being designed? Matthes Elstermann, Stefanie Betz, Matthias Lederer, 2022-11-14 This book constitutes the refereed proceedings of the 13th International Conference on Subject-Oriented Business Process Management, S-BPM ONE 2022, held in Karlsruhe, Germany, during June 29–July 1, 2022. The 7 full papers and 4 short papers included in this book were carefully reviewed andselected from 15 submissions. They were organized in topical sections as follows: technology; application; and short papers. |
digital product management process: Building Products for the Enterprise Blair Reeves, Benjamin Gaines, 2018-03-09 If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed |
digital product management process: Managing Digital Charles Betz, 2018 About This Book This book, Managing Digital: Concepts and Practices, is intended to guide a practitioner through the journey of building a digital-first viewpoint and the skills needed to thrive in the digital-first world. As such, this book is a bit of an experiment for The Open Group; it isn’t structured as a traditional standard or guide. Instead, it is structured to show the key issues and skills needed at each stage of the digital journey, starting with the basics of a small digital project, eventually building to the concerns of a large enterprise. So, feel free to digest this book in stages — the section Introduction for the student is a good guide. The book is intended for both academic and industry training purposes. This book seeks to provide guidance for both new entrants into the digital workforce and experienced practitioners seeking to update their understanding on how all the various themes and components of IT management fit together in the new world. About The Open Group Press The Open Group Press is an imprint of The Open Group for advancing knowledge of information technology by publishing works from individual authors within The Open Group membership that are relevant to advancing The Open Group mission of Boundaryless Information Flow™. The key focus of The Open Group Press is to publish high-quality monographs, as well as introductory technology books intended for the general public, and act as a complement to The Open Group Standards, Guides, and White Papers. The views and opinions expressed in this book are those of the author, and do not necessarily reflect the consensus position of The Open Group members or staff. |
digital product management process: INSPIRED Marty Cagan, 2017-11-17 How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. |
digital product management process: How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together Roman Pichler, 2020-03-10 This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people. ~Ellen Gottesdiener, Product Coach at EBG Consulting Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams. ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager. ~Magnus Billgren, CEO of Tolpagorni Product Management How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts. ~Rich Mironov, CEO of Mironov Consulting and Smokejumper Head of Product |
digital product management process: A Strategy for the Management of Digital Information Products Andreas Hart, 2006-09-20 Inhaltsangabe:Abstract: Information companies are sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (digital) information products. Operational activities are carried out in business units. Strategies define the broad directions for the system and for its subsystems. Visions are the targets of strategies, and specific, measurable, achievable, result-oriented and time-based (SMART) objectives need to be defined to give systems that possess a degree of inertia a concrete, measurable direction. In this thesis, both a bottom-up and a top-down approach to strategy will be taken. As an example for a bottom-up approach, a sequential, parallel, customer-oriented business strategy for the management of digital information products, a strategy that can be implemented through customer involvement in the product lifecycle, and through customer integration in the supply chain, will be elaborated. This strategy is best induced by a preceding timely shift towards (radical) product and process innovation, a limited punctuation of a long-term equilibrium of customer orientation and incremental innovation. Hybrid strategies like the one presented in this thesis are built on modular, independent and homogenous subsystems that communicate, collaborate, compete and finally agree on joint activities, manifested in plans that then are implemented by the actors involved in order to achieve the various primary and secondary objectives on the way towards a greater, common vision. Simultaneous hybrid strategies are a top-down or abstract view on this whole system. As simultaneous hybrid strategies possess a degree of ambiguity or even impossibility because they hide implementation details of the system, the ambiguity needs to be handled on the operational level when a hybrid strategy is implemented. Ambiguity can be resolved by introducing priorities for strategic objectives, by parallelizing strategy execution in regard to system structure, or by sequentializing strategy execution in regard to time. A top-level strategy first of all is responsibility, responsibility for the lower levels of organizational hierarchy. After the introduction, chapter 2 starts with the definition of central strategic terms. Then, the options for business strategies and hybrid strategies in the context of information companies are sketched. Chapter 3 essentially describes the theory of the product lifecycle, which can be [...] |
digital product management process: Product Leadership Richard Banfield, Martin Eriksson, Nate Walkingshaw, 2017-05-12 In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders |
digital product management process: Escaping the Build Trap Melissa Perri, 2018-11-01 To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs |
digital product management process: The Business of Digital Publishing Frania Hall, 2022-04-28 Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing. |
digital product management process: Radical Product Thinking R. Dutt, 2021-09-27 Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results. |
digital product management process: The Digital Practitioner Pocket Guide Andrew Josey, 2020-10-15 The Digital Practitioner Pocket Guide is designed to be a handy reference guide to selected parts of the Digital Practitioner Body of KnowledgeTM Standard. It is designed to help: • Those who require a first introduction and basic understanding of the Digital Practitioner Body of Knowledge Standard • Individuals who wish to create and manage product offerings with an increasing digital component, or lead their organization through Digital Transformation • IT professionals working within any size organization, from a startup through to a large enterprise, that has adopted digital approaches It covers the following topics: • A brief introduction to the Digital Practitioner Body of Knowledge Standard • An introduction to key terminology, key concepts, and the structure of the Body of Knowledge • Basic concepts employed by the Digital Practitioner • The capabilities of digital infrastructure and initial concerns for its effective, efficient, and secure operation • The objectives and activities of application development • Why product management is formalized as a company or team grows, and the differences between product and project management • The key concerns and practices of work management as a team increases in size • The basic concepts and practices of operations management in a digital/IT context • How to coordinate as the organization grows into multiple teams and multiple products • IT investment and portfolio management • Organizational structure, human resources, and cultural factors • Governance, risk, security, and compliance • Information and data management on a large scale • Practices and methods for managing complexity using Enterprise Architecture |
digital product management process: The Digital Practitioner Foundation Study Guide Andrew Josey, 2020-10-15 This is the Digital Practitioner Foundation Study Guide for the DPBoK Part 1 Examination. It gives an overview of every learning objective included in the Digital Practitioner Foundation syllabus, and provides in-depth coverage on preparing and taking the DPBoK Part 1 Examination. It is specifically designed to help individuals prepare for certification. This Study Guide is excellent material for: • Senior digital business professionals who need an increased awareness of digital practices • Mid-career IT professionals who need to stay relevant and validate their digital Subject Matter Expert (SME) status in specific domain areas • Entry-level computing and digital business professionals • College-level students and computing and digital business majors It covers the following topics: • An introduction to DPBoK Foundation certification, including the DPBoK Part 1 Examination • Key terminology, key concepts, and the structure of the Body of Knowledge • Basic concepts employed by the Digital Practitioner • The capabilities of digital infrastructure and initial concerns for its effective, efficient, and secure operation • The objectives and activities of application development • Why product management is formalized as a company or team grows, and the differences between product and project management • The key concerns and practices of work management as a team increases in size • The basic concepts and practices of operations management in a digital/IT context • How to coordinate as the organization grows into multiple teams and multiple products • IT investment and portfolio management • Organizational structure, human resources, and cultural factors • Governance, risk, security, and compliance • Information and data management on a large scale • Practices and methods for managing complexity using Enterprise Architecture |
digital product management process: Digital Transformation Siu Loon Hoe, 2022-08-18 Digital transformation is a multidimensional concept and involves many moving parts. Successful digital transformation requires a fresh approach to harnessing people, processes, technology, and data to develop new business models and digital ecosystems. One main barrier could be an overemphasis on applying technology to expand the business rather than transforming the people’s mindsets to do things differently. Thus, it is important to develop a holistic view of these parts and assemble them to foster the right conditions for digital transformation to happen. Business leaders and executives must be equipped with a wide range of digital competencies to thrive in a rapidly changing digital environment. Digital Transformation: Strategy, Execution, and Technology provides an overall view on the strategy, execution, and technology for organizations aiming to transform digitally. It offers insights on how to become more successful in the digital age by explaining the importance and relevance of the various building blocks which form the foundation of a digital organization. It shows the reader how to develop these building blocks in the organization as part of the digital transformation journey from both a business and technical perspective. Highlights of the book include: Digital transformation strategy Digital governance and risk management Digital organization and change management Experimental learning and design thinking Digital product management Agile and DevSecOps Digital enterprise architecture Business applications of digital technology This practical guide is written keeping business and information technology professionals and digital transformation practitioners in mind. It is also suitable for students pursuing postgraduate degrees and participants attending executive education programs in business and information technology. |
digital product management process: Product Lifecycle Management to Support Industry 4.0 Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos, 2018-12-08 This book constitutes the refereed post-conference proceedings of the 15th IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2018, held in Turin, Spain, in July 2018. The 72 revised full papers presented were carefully reviewed and selected from 82 submissions. The papers are organized in the following topical sections: building information modeling; collaborative environments and new product development; PLM for digital factories and cyber physical systems; ontologies and data models; education in the field of industry 4.0; product-service systems and smart products; lean organization for industry 4.0; knowledge management and information sharing; PLM infrastructure and implementation; PLM maturity, implementation and adoption; 3D printing and additive manufacturing; and modular design and products and configuration and change management. |
digital product management process: Organisational Mastery Luís Gonçalves, 2019 Are you a leader who wants efficient and effective change - and to be rewarded for your success? This book helps drive fast, consistent internal innovation allowing your business to react positively to changes in the market. It explains how to create an agile, innovative organisation that learns from its own mistakes. |
digital product management process: Digital Product Management Kristofer Layon, 2014 Offers information on applying the principles of product management to the development of Web sites and applications. |
digital product management process: Proceedings of the 6th CIRP-Sponsored International Conference on Digital Enterprise Technology George Q. Huang, K.L. Mak, Paul G. Maropoulos, 2009-12-12 This Proceedings volume contains articles presented at the CIRP-Sponsored Inter- tional Conference on Digital Enterprise Technology (DET2009) that takes place December 14–16, 2009 in Hong Kong. This is the 6th DET conference in the series and the first to be held in Asia. Professor Paul Maropoulos initiated, hosted and chaired the 1st International DET Conference held in 2002 at the University of D- ham. Since this inaugural first DET conference, DET conference series has been s- cessfully held in 2004 at Seattle, Washington USA, in 2006 at Setubal Portugal, in 2007 at Bath England, and in 2008 at Nantes France. The DET2009 conference continues to bring together International expertise from the academic and industrial fields, pushing forward the boundaries of research kno- edge and best practice in digital enterprise technology for design and manufacturing, and logistics and supply chain management. Over 120 papers from over 10 countries have been accepted for presentation at DET2009 and inclusion in this Proceedings volume after stringent refereeing process. On behalf of the organizing and program committees, the Editors are grateful to the many people who have made DET2009 possible: to the authors and presenters, es- cially the keynote speakers, to those who have diligently reviewed submissions, to members of International Scientific Committee, Organizing Committee and Advisory Committes, and to colleagues for their hard work in sorting out all the arrangements. We would also like to extend our gratitude to DET2009 sponsors, co-organizers, and supporting organizations. |
digital product management process: Industry Automation: The Technologies, Platforms and Use Cases Pethuru Raj, Abhishek Kumar, Ananth Kumar, Neha Singhal, 2024-08-23 This book details cutting-edge technologies, versatile tools, adaptive processes, integrated platforms, and best practices of digitized systems. With the faster maturity and stability of digitization and digitalization technologies, all kinds of physical, mechanical, and electrical systems in our everyday environments (homes, hotels, hospitals, manufacturing floors, etc.) have become digitized systems. Such technology has empowered systems to gain the power to join and contribute to fulfilling the goals of modern computing. Such digitized entities assist in producing and deploying hugely complicated yet sophisticated context-aware services and applications. The other principal contribution is capturing environmental data in real time and enabling local data processing to bring forth actionable insights. This facilitates insight-driven decisions and deeds. Precisely speaking, the aspects of real-time knowledge discovery and dissemination enable the creation and delivery of real-time and real-world features and functionalities. All industrial artifacts are being digitized, connected and empowered to be cognitive in their operations, offerings and outputs. By smartly leveraging a dazzling array of digital technologies and tools, the interaction and collaboration with human experts becomes hugely simplified and speeded up considerably. Such cognition-enabled industrial machineries, equipment, appliances, assembly lines, robots, vehicles, drones, and other assets collectively provide an intelligent environment to envisage and realize state-of-the-art industry 4.0 and 5.0 applications. Every industrial process gets optimized and automated to produce next-generation products to ensure customer delight, to explore fresh avenues to enhance revenues and to embark on higher productivity. In addition, there are chapters illustrating industrial use cases, infrastructure optimization, technology assimilation, and AI-powered data analytics towards industry automation. |
digital product management process: Strategize: Product Strategy and Product Roadmap Practices for the Digital Age Roman Pichler, 2022-09-07 Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners. Steve Johnson, Founder at Under10 Consulting. Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list. Marc Abraham, Senior Group Product Manager at Intercom. |
digital product management process: Digital Transformation and the World Economy Andrei Rudskoi, Askar Akaev, Tessaleno Devezas, 2022-01-24 Nanotechnology, biotechnology, information technology, and cognitive sciences are contributing to the emergence of intelligent computers and robots with elements of artificial intelligence and intelligent machines. This book postulates that these developments are accelerating the technological substitution of jobs and the shift in labor demand towards high qualification levels, putting the jobs of lower-skilled labor at risk. The digital economy is poised to increase the demand for highly qualified specialists in STEM fields (scientific research, innovative technologies, engineering, and mathematics serving digital technologies). In addition, highly skilled robotics engineers, AI and machine learning specialists, and virtual and augmented reality architects will be required. This book, using sector-focused mathematical models, explores how the demand for specialized human capital will play a decisive role in increasing the efficiency and productivity of labor in the digital economy. Success is guaranteed to those entrepreneurs who manage to establish a successful process of interaction with intelligent machines, which will require a deep restructuring of the training system for the digital economy. |
digital product management process: Proceedings of the XI International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities” (ISCDTE 2024) Valentina Vycheslavovna Mantulenko, |
digital product management process: Product Strategy and Management Baker, 2008-09 |
digital product management process: Building Digital Products (2nd Edition) Alex Mitchell, 2019-12-17 **2nd Edition** Building Digital Products has been completely refreshed with new stories, new lessons/activities, and more! Building Digital Products is designed for the new Product Manager who feels in way over their head, the experienced Product Manager looking to step up his or her game, and the expert Product Manager who understands that there is always more to learn. Building Digital Products maps the full development cycle from problem identification to selling your solution to understanding the right data to track. Additionally, the book includes supplemental sections on the top 100 tools for the Product Owner, an Agile Urban Dictionary, and a case study on a real digital product build. Step out of your comfort zone and into the world of the Product Manager with Building Digital Products. |
digital product management process: Agile Product Management with Scrum Roman Pichler, 2010-03-11 The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management. |
digital product management process: Subject-Oriented Business Process Management. Models for Designing Digital Transformations Matthes Elstermann, Anke Dittmar, Matthias Lederer, 2023-07-31 This book constitutes the refereed proceedings of the 14th International Conference on Subject-Oriented Business Process Management, S-BPM ONE 2023, held in Rostock, Germany, during May 31–June 1, 2023. The 10 full papers and 9 short papers included in this book were carefully reviewed and selected from 24 submissions. They were organized in topical sections as follows: management issues and people; development and requirements; modeling, technology and infrastructure. |
digital product management process: About Face Alan Cooper, Robert Reimann, David Cronin, Christopher Noessel, 2014-08-13 The essential interaction design guide, fully revised andupdated for the mobile age About Face: The Essentials of Interaction Design, FourthEdition is the latest update to the book that shaped andevolved the landscape of interaction design. This comprehensiveguide takes the worldwide shift to smartphones and tablets intoaccount. New information includes discussions on mobile apps,touch interfaces, screen size considerations, and more. Thenew full-color interior and unique layout better illustrate moderndesign concepts. The interaction design profession is blooming with the successof design-intensive companies, priming customers to expect designas a critical ingredient of marketplace success. Consumers havelittle tolerance for websites, apps, and devices that don't live upto their expectations, and the responding shift in businessphilosophy has become widespread. About Face isthe book that brought interaction design out of the research labsand into the everyday lexicon, and the updated FourthEdition continues to lead the way with ideas and methodsrelevant to today's design practitioners anddevelopers. Updated information includes: Contemporary interface, interaction, and product designmethods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-dateexamples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through thecurrent shift in consumer technology habits will find AboutFace to be a comprehensive, essential resource. |
digital product management process: Digital Trailblazer Isaac Sacolick, 2022-07-06 Invaluable stories and lessons that will help you tackle one of the most challenging jobs in technology and business – leading transformation In Digital Trailblazer: Essential Lessons to Jumpstart Transformation and Accelerate Your Technology Leadership, Isaac Sacolick, a technology leadership expert and a former CIO and CTO, delivers a hands-on guide to help technology and business professionals at all stages of their careers acquire the skills necessary to drive transformative change. With an eye-opening collection of stories and more than 50 lessons, Sacolick gives readers a view into what goes on behind-the-scenes in leading digital transformations. From tense IT Ops conference calls to make-or-break executive meetings, Sacolick presents the challenging scenarios faced by product, technology, and data leaders and helps readers learn to lead transformations and become Digital Trailblazers. In the book you will: Step out of your comfort zone and develop the management and leadership skills required to influence executives and win over detractors in driving technology changes Learn how to transform experiences, lead data driven organizations, and foster high performance teams Discover how to deliver innovation, empower agile self-organization, and evolve standard digital practices that drive culture changes in your organization A can’t-miss resource for product, technology, and data leaders – from those aspiring to leadership roles through vice presidents, CIOs, CTOs, and CDOs, Digital Trailblazer delivers real-word stories and need-to-know lessons that will accelerate your technology leadership journey. |
digital product management process: Contemporary Quality Function Deployment For Product And Process Innovation: Towards Digital Transformation Of Customer And Product Information In A New Knowledge-based Approach Thomas Lager, 2019-08-19 In today's highly competitive industrial climate, and in times of limited company resources and a continual need to improve company performance in all areas, the use of effective and efficient tools and development methodologies for research and development (R&D) is one interesting avenue to follow. Thus, the question is not really whether they should be deployed or not, but rather which methodologies and best-practices should be used, and why, when and how they should be deployed.Contemporary Quality Function Deployment for Product and Process Innovation: Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach introduces the reader to the industrial use of the Quality Function Development (QFD) methodology in product and process innovation. Customer, product, and production data related to each product family will be digitized in the matrix structures used in this methodology, and be made accessible, more transparent, and visible, thus facilitating a holistic product information perspective. Moreover, using this information in the creation of Integrated Knowledge Platforms (IKPs), supporting more digitalized product and process innovation work processes, will speed up product development and capture vital information to be used in your next-generation product innovation projects. From an overall company perspective, the well-proven ability of the QFD methodology to stimulate cross-functional product innovation will guide product innovation towards a new knowledge-based approach in its enhanced digital transformation and use of integrated customer, product, and production informationUsing the QFD methodology, you will learn how to create a retrievable and accumulated digitized company knowledge base, coupled with improved company communication. You will get better decision support, assisting in the development of better product specifications, and resulting in better products, and ultimately leading to improved customer satisfaction. The adoption of the QFD tool and matrices in building such well-structured knowledge-based platforms (IKPs) related to individual products or product families is the heart of the matter and the 'hidden gem' of QFD methodology use.The book aims to serve as a manual introducing the methodology and how to use it, offering a guiding framework, and being a handbook for the methodology's industrial use for both newcomers and product developers. Furthermore, it offers new perspectives on a more efficient and effective use of the QFD methodology for the seasoned practitioner. This book can also serve as a textbook for students in all disciplines of the natural sciences, innovation management, product design, and engineering. Each part of the book concludes with a number of questions that can be used as learning instruments in lecturing and for more advanced tutorials. |
digital product management process: Computing and Intelligent Systems Yanwen Wu, 2011-09-06 This six-volume-set (CCIS 231, 232, 233, 234, 235, 236) constitutes the refereed proceedings of the International Conference on Computing, Information and Control, ICCIC 2011, held in Wuhan, China, in September 2011. The papers are organized in two volumes on Innovative Computing and Information (CCIS 231 and 232), two volumes on Computing and Intelligent Systems (CCIS 233 and 234), and in two volumes on Information and Management Engineering (CCIS 235 and 236). |
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