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digital marketing sic code: B2B Digital Marketing Michael R. Miller, 2012-03-07 The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com. |
digital marketing sic code: Direct, Digital & Data-Driven Marketing Lisa Spiller, 2020-01-09 In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic. |
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digital marketing sic code: Online Marketing Richard Gay, Alan Charlesworth, Rita Esen, 2007-03-15 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more. |
digital marketing sic code: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
digital marketing sic code: Emarketing Excellence Dave Chaffey, PR Smith, 2013-03-05 Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing. |
digital marketing sic code: Membership Directory & Buyers' Guide Chamber of Commerce of Greater Philadelphia, 2000 |
digital marketing sic code: Marketing Rosalind Masterson, Nichola Phillips, David Pickton, 2017-08-21 An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice. |
digital marketing sic code: Developing Strategic Business Models and Competitive Advantage in the Digital Sector Daidj, Nabyla, 2014-09-30 Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media. |
digital marketing sic code: Marketing Information Guide , 1965 |
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digital marketing sic code: Essentials of Health Care Marketing Eric N. Berkowitz, 2021-03-29 Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition |
digital marketing sic code: Shift Jeremiah Desmarais, 2017-06-09 Insurance agents and financial advisors are being taught outdated marketing and sales strategies to grow their businesses. Cold calling, seminars, online leads, networking groups and display ads are showing less returns. At the same time, according to Google, every 5 seconds someone is searching for a financial or insurance product to meet their needs, yet most agents are unaware of how to reach this growing market. Shift is a compilation of exclusive, rarely-before-seen techniques, strategies and best practices used right now to increase sales exponentially using digital marketing. These are not taught in magazines, books or courses today simply because most people won’t share them. Jeremiah has used these concepts to train over 100,000 agents in over 51 countries including the US, Canada, Japan, Switzerland, the Caribbean and South Africa. Using his years of success stories and behind-the-scenes access to the frontlines of what’s working now, Jeremiah has been part of teams that have generated over two million leads in the insurance space, leading to over $300,000,000 in commissions paid out. He has documented the most inspiring, entertaining and duplicatable techniques his teams and front line advisors are using TODAY to SHIFT industry thinking to solve these problems. |
digital marketing sic code: The Media Handbook Helen Katz, 2019-05-03 The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation. |
digital marketing sic code: The Writer?s Bible Anne Hart, 2001-08 The Writer's Bible is a popular textbook, guide, and mentor to fiction, entertainment, and nonfiction writers in the new and print media. The book helps writers write their business plan as well as acquire skills. It's a career planning and writing-skills textbook and a popular book for authors headed for print-on-demand and traditional publishers as well as the electronic media. If you write fiction, nonfiction, drama, learning materials, multimedia, and digital media or for the Internet, you'll find the information in this book useful and timely. Here's how to be your own manuscript doctor and mentor, plan your writing career, acquire the skills to turn your writing into salable work, and acquire knowledge of how print-on-demand publishing works compared to traditional publishing, whether you write for the Internet and the new media (digital media) or for traditional publishing companies or yourself. Plan your writing career and get the skills you'll need to move ahead in the current atmosphere of the literary arena and the world of information dissemination and re-packaging. Every writer needs a Bible and role models as well as a map to navigate places that buy author's works. |
digital marketing sic code: America's Registry of Outstanding Professionals America's Registry, Ltd, Strathmore Directories, Limited, 2002-09 |
digital marketing sic code: The Role of Innovation and Entrepreneurship in Economic Growth Michael J Andrews, Aaron Chatterji, Josh Lerner, Scott Stern, 2022-03-17 Innovation and entrepreneurship are ubiquitous today, both as fields of study and as starting points for conversations among experts in government and economic development. But while these areas on continue to attract public and private investments, many measurements of their resulting economic growth-including productivity growth and business dynamism-have remained modest. Why this difference? Because not all business sectors are the same, and the transformative gains of some industries have been offset by stagnation or contraction in others. Accordingly, a nuanced understanding of the economy requires a nuanced understanding of where innovation and entrepreneurship occur and where they matter. Answering these questions allows for strategic public investment and the infrastructure for economic growth.The Role of Innovation and Entrepreneurship in Economic Growth, the latest entry in the NBER conference series, seeks to codify these answers. The editors leverage industry studies to identify specific examples of productivity improvements enabled by innovation and entrepreneurship, including those from new production technologies, increased competition, new organizational forms, and other means. Taken together, the volume illuminates whether the contribution of innovation and entrepreneurship to economic growth is likely to be concentrated, be it selected sectors or more broadly-- |
digital marketing sic code: The Revenue Acceleration Rules Shashi Upadhyay, Kent McCormick, 2018-04-16 Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from why? to how?, this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue. |
digital marketing sic code: Commerce Business Daily , 1997-12-31 |
digital marketing sic code: The Seven Figure Agency Roadmap Josh Nelson, 2019-10-29 The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals |
digital marketing sic code: The Inventor's Notebook Fred E. Grissom, David Pressman, 2000 The best way to protect an invention is to keep good records. The Inventor's Notebook helps users document the major steps that inventors must take, including: -- conceiving, building and testing the invention -- legally protecting it -- marketing it -- financing it The Inventor's Notebook includes worksheets, forms and sample agreements, and references to relevant areas of patent law. The finished notebook serves as the foundation for the legal protection of the inventor's idea. |
digital marketing sic code: EBOOK: Analysis For Marketing Planning Lehmann, 2008-02-16 EBOOK: Analysis For Marketing Planning |
digital marketing sic code: Innovative B2B Marketing Simon Hall, 2017-08-03 Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge. |
digital marketing sic code: Telecommunications Abstracts , 1989 |
digital marketing sic code: PC Mag , 1995-08 PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology. |
digital marketing sic code: Competing for Customers and Capital Victor J. Cook, 2006 Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and corporate finance based on the common language of economic theory and financial accounting data. In the process, important metrics from marketing and finance are united and add to your fundamental understanding of what drives shareholder value. |
digital marketing sic code: Business Marketing , 1984 |
digital marketing sic code: The Digital Revolution American Society for Information Science. Mid-Year Meeting, 1996 |
digital marketing sic code: Cost of Capital Quarterly , 1999 |
digital marketing sic code: Thomas Register of American Manufacturers and Thomas Register Catalog File , 2002 Vols. for 1970-71 includes manufacturers' catalogs. |
digital marketing sic code: Spyware and Adware John Aycock, 2010-09-10 Spyware and Adware introduces detailed, organized, technical information exclusively on spyware and adware, including defensive techniques. This book not only brings together current sources of information on spyware and adware but also looks at the future direction of this field. Spyware and Adware is a reference book designed for researchers and professors in computer science, as well as a secondary text for advanced-level students. This book is also suitable for practitioners in industry. |
digital marketing sic code: Fundamentals of Marketing 2e Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren, 2021-01-12 Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights. |
digital marketing sic code: Database , 1995 |
digital marketing sic code: Business & Finance , 1988 |
digital marketing sic code: Federal Register , 1978-03 |
digital marketing sic code: Machine Learning Forensics for Law Enforcement, Security, and Intelligence Jesus Mena, 2011-06-23 Increasingly, crimes and fraud are digital in nature, occurring at breakneck speed and encompassing large volumes of data. To combat this unlawful activity, knowledge about the use of machine learning technology and software is critical. Machine Learning Forensics for Law Enforcement, Security, and Intelligence integrates an assortment of deductive and instructive tools, techniques, and technologies to arm professionals with the tools they need to be prepared and stay ahead of the game. Step-by-step instructions The book is a practical guide on how to conduct forensic investigations using self-organizing clustering map (SOM) neural networks, text extraction, and rule generating software to interrogate the evidence. This powerful data is indispensable for fraud detection, cybersecurity, competitive counterintelligence, and corporate and litigation investigations. The book also provides step-by-step instructions on how to construct adaptive criminal and fraud detection systems for organizations. Prediction is the key Internet activity, email, and wireless communications can be captured, modeled, and deployed in order to anticipate potential cyber attacks and other types of crimes. The successful prediction of human reactions and server actions by quantifying their behaviors is invaluable for pre-empting criminal activity. This volume assists chief information officers, law enforcement personnel, legal and IT professionals, investigators, and competitive intelligence analysts in the strategic planning needed to recognize the patterns of criminal activities in order to predict when and where crimes and intrusions are likely to take place. |
digital marketing sic code: Telecommunications Directory , 2001 |
digital marketing sic code: Who's who in Greater Philadelphia Business Chamber of Commerce of Greater Philadelphia, 2003 |
digital marketing sic code: Cost of Capital , 2006 |
digital marketing sic code: Directory of Online Data Bases , 1990 |
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NAVY FACILITIES PROJECTS
OPNAVINST 11010.20J 27 Dec 2022 i TABLE OF CONTENTS CHAPTER 1 - INTRODUCTION 1. Purpose 1-1 2. General Information 1-1
Co de s ( P S C) M a nua l P r oduc t a nd S e r vi c e
O r gan i z at i on of T h i s M an u al T hi s m a nua l i s orga ni z e d a s f ol l ow s : I n t rod u c t or y M at e r i al I . I nt r oduc t i on
UK Standard Industrial Classification of Economic Activities …
UK SIC structure The UK SIC is based exactly on NACE but, where it was thought necessary or helpful, a fifth digit has been added to form subclasses of the NACE four digit classes. Thus, …
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v Contents Page Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iii
FERRARI N.V. SUSTAINABILITY REPORT 2022
i ferri oup i i sr 2022 i 3 2022 highlights presented our strategic plan 2022-2026 equal salary certification in italy and usa carbon neutrality: 2030
Classifying and Measuring the Creative Industries - GOV.UK
outsourced administration, digital rather than physical products, etc; and • this approach is completely located within the current classification systems used – the Standard Industrial …
Iowa Legislature
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UK Standard Industrial Classification of Economic Activities …
UK SIC structure The UK SIC is based exactly on NACE but, where it was thought necessary or helpful, a fifth digit has been added to form subclasses of the NACE four digit classes. Thus, …
Vendors and Employers Ondernemers en Werkgewers - SARS
identified by a two digit code, from which a code applicable to your enterprise/business should be selected and inserted in the applicable block. FOR EXAMPLE, the code for:-Hierdie …
DCMS Sectors Economic Estimates - GOV.UK
this incorporates only those 4-digit SIC codes which are predominately sport (see methodology note Table 2.1). DCMS also publishes estimates of sport based on the EU . Department for …
NAICS A Guide for Top and Codes - U.S. Department of the …
within their NAICS code(s) and can assist businesses in determining marketing strategies. Businesses that provide products and/or services within these industry codes are encouraged …
IMRs 102020 FINAL EN 20200923A - American Express
Sep 23, 2020 · Merchant Category Code, Third Party Issuer.) AppendixA, "Data Security Operating Policy (DSOP)" Throughout Appendix Updated Trustwave references to …
Sub-track II Power & Energy Presentation - STMicroelectronics
Configurations of MCU key functions on digital PFC • Control loop computation (reserved for future use) • Zero wait-state for critical code execution • Mainly for high frequency (HF) …
Introduction to the special issue on “the twin (digital and …
cussions of the digital and green transformations. 2. Innovation and the twin (green and digital) transition One anticipated synergy of the twin transition refers to the role of digital technologies …
kW SiC MOSFET AC/DC solution with STM32G4 for EV …
T1 IGBT SJ MOSFET SiC MOSFET STGW60H65DFB-4 STW88N65M5-4 SCT018W65G3-4AG D1 STPSC40H12C Comparison results: • Switching frequency of IGBT should be lower than …
General Merchant Category Codes - Wheelhouse Credit Union
The following table includes a list of MCCs in the range 5700–7299 and the description for each code. Description Valid Payment Brand(s) Equipment, Furniture and Home Furnishings Stores …
NAPCS Product List for NAICS 54161: Management …
54161 1.3.4 X Marketing management consulting services, nec. Providing marketing management consulting services, not elsewhere classified. Excludes: • providing marketing management …
Singapore Standard Industrial Classification (SSIC) - SingStat
appropriate SSIC code is SSIC 47910 –Retail sale via internet (with income mainly from online sales). For firms running brick-and-mortar shops with some e-commerce sales (but main …
NACE Rev. 2 - Die Europäische Kommission
NACE Rev. 2 – Statistical classification of economic activites in the European Community 5 Preface Reliable and comparable international statistics can be produced and made available …
FORM 10-K - AnnualReports.com
SIC Code 3571 - Electronic Computers Industry Computer Hardware Sector Technology ... Company designs, manufactures, and markets mobi le communication and media devices, …
The Ultimate Guide to Digital Marketing
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. If …
Power future microgrids with ST digital ESS
SCT040W120G3-4AG SiC MOSFET STGAP2SICS, VIPER319HD TSZ181ILT, TS3022IDT, A6986, TL431ACL3T, LD1117SC-R Key products Compatible with photovoltaic systems …
SCOPE AND IMPACT OF DIGITAL MARKETING …
Chapter 1: Digital marketing 2 Digital marketing strategies 2 Chapter 2: Methods 4 Systematic review 5 Social listening research 5 Multi-country study 5 Legal analysis 5 Country reports 7 …