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| digital marketing for tradies: The 1-Page Marketing Plan Allan Dib, 2021-01-25 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
| digital marketing for tradies: The 7-Power Contractor Al Levi, 2016-02-17 Spending most of your time at work putting out fires? Frustrated with employees who don't do the job properly? Tired of your phone blowing up with questions and crises whenever you try to get away? In The 7-Power Contractor, former contractor and contracting business expert Al Levi lays out seven simple business powers that hundreds of owners have applied successfully to run their businesses with less stress and more success. In these pages, you will learn about the seven power concepts-Planning and Leadership, Operating, Financial, Staffing, Selling, Marketing, and Sales Coaching-you can use to run your business better. You'll also hear from other contractors about how their application of these concepts faithfully and consistently over time empowered them to transform their businesses and their lives forever. If you're ready to create a business you can run with less stress and more success, this book is for you. |
| digital marketing for tradies: Profit First for Tradies Katie Crismale-Marshall, 2020-04-14 If you have finally had enough of the constant cash flow struggle and you are ready to make a change, Profit First for Tradies will guide you. Katie Crismale- Marshall has taken the core concepts of Mike Michalowicz's Profit First method and customised it to meet the specific needs of Australian tradies. IN THIS PRACTICAL, EASY-TO-READ BOOK YOU WILL LEARN HOW TO: Check the foundations of your business to make sure they are rock solid Live the life you dreamed of when you first became self-employed Find profit in your business you didn't know you had Recognise common mistakes so you can avoid them Organise your finances to make them actually useful to you Make a profit in your business from day one Find your financial rhythm and stick at it Set up Profit First without being overwhelmed If you are ready to be a tradie who is permanently profitable, with money in the bank and all of your concerns and stress about cash flow overcome, this is the book for you. |
| digital marketing for tradies: How to Get to the Top of Google Search Richard Conway, 2019-03-05 Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years. This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more. With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource. Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing. |
| digital marketing for tradies: Don't Follow Me, Moon! Natalie Caudle, 2019-11 A story about empathy and helping our kids navigate big emotions. A 32 page picture book with full colour illustrations. |
| digital marketing for tradies: SYSTEMology David Jenyns, 2020-11-18 Whether you've tried to systemise in the past or not, SYSTEMology provides a revolutionary approach to small business systems. |
| digital marketing for tradies: Undisruptable Ian Whitworth, 2021-06-16 Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and shit is getting real, there’s opportunity. Now is the time to put yourself in control – where no boss or virus can take you down. So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon. It generated profits that made the bank people say: ‘We’ve never seen anything like this before.’ Ian’s advice is so readable that many of his readers have no interest in commerce, they just like his dry humour and guidance on living a better life. He takes you step-by-step through the whole entrepreneur experience, from the day you open the doors through to when you pay others to run the place for you. There are 60 short and often surprising chapters in the trademark style of his popular 'Motivation for Sceptics' blog, from ‘Your Success Goals Are Built on Lies’ to ‘Business Whack-A-Mole Skills’ and ‘Remote Work Sucks Unless You're Old’. Whether you’re running your own business, leading someone else’s or freelancing, Undisruptable is the only handbook you need. And one you’ll actually enjoy reading to the end. |
| digital marketing for tradies: How to Build an Online Business Bernadette Schwerdt, 2018-03-16 The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success. |
| digital marketing for tradies: Cadence Pete Williams, 2018-09-28 This award-winning book is “a must-read for any entrepreneur or business owner who wants to consistently and continually grow their business” (Robert Allen, author of One Minute Millionaire). In Cadence, Pete Williams shares a parable of a business transformation that illustrates his “seven levers” approach to success. An entrepreneur and triathlon coach named JJ finds himself struggling to keep his bike shop afloat. But that all changes when a fellow athlete shows him how to turn the store’s profitability around with seven key “10-percent wins”. Instead of offering a list of dos and don’ts, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other. Through the story’s down-to-earth dialogue and realistic business challenges, readers are drawn into the story of JJ and Charlie and how they each learn to hit their stride. Best Business Book 2018: International Business Awards Gold Medal Winner: 2018 Non-Fiction Book Awards Silver Medal Winner: 2018 Axiom Business Book Awards Bronze Medal Winner: 2018 American Business Awards Winner [Business]: 2018 Independent Press Award |
| digital marketing for tradies: Confessions of a Misfit Entrepreneur Kate Toon, 2017 |
| digital marketing for tradies: Build Your Profits Donna Stone, 2017-04-25 This book comes as a guide to tradies who are either starting or who have been in the industry many years. Whether you work alone or with a team, you'll find these practical, relevant and concise tips will generate more profit and keep your business both enjoyable and enduring. Legal risks and issues are discussed throughout the book by experienced Construction Lawyer, Fionna Reid, who shares great ways to protect and keep safe both you and your business. A practical business book which has it all, including: Finances and cashflow Variations, contracts and invoice tips Sales, marketing and growth strategies Technology, customer service and much more. |
| digital marketing for tradies: Love at First Site Jon Hollenberg, 2014-10-01 What does it take to build a great looking, high performing website that gets found in google and generates leads and enquiries?Finally there is a book that gives the small business owner a no-jargon, step by step, visual framework and checklist which guides you through the web design process including:- Understanding and formulating a web strategy- How to partner with a great website designer- Selecting the right platform and tools- Designing a stunning site that converts- The importance of building great content- Optimising and sharing your content so that it gets found- A technical checklist to ensure the launch of your site is a success |
| digital marketing for tradies: Trading For Dummies Michael Griffis, Lita Epstein, 2009-06-02 Making informed trading decisions regardless of the market's condition Savvy traders can make money in both up and down markets. Trading For Dummies, Second Edition is for investors at all levels who are looking for a clear guide to successfully trading stocks in any type of market. It is also for investors who have experience trading and who are looking for new, proven methods to enhance the profitability of their investments. This no-nonsense guide presents a proven system for analyzing stocks, trends, and indicators and setting a buy-and-sell range beforehand to decrease risk in any type of market. It stresses the practice of position trading, conducting technical analysis on a company and its performance, and research methods that enable the trader to strategically select both an entry and exit point before a stock is even purchased. This updated guide features updated stock charts, position trading tips and techniques, and fresh ways to analyze trends and indicators. |
| digital marketing for tradies: Marketing to Mums Katrina McCarter, 2016-08-10 Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank. |
| digital marketing for tradies: Sales Success Stories Scott Ingram, 2018-10-16 Want to learn the insider secrets of the top 1% sales achievers? Discover the inspiring techniques of 20 sales VIPs so you can climb the ranks and bring in the biggest commissions of your career. Fed up with the same old sales results? Tired of advice from so-called sales gurus who don't actually sell for a living? Want to learn closing techniques from real-world doers? Account director, podcast host, and top 1% achiever Scott Ingram has spent his whole life obsessed with sales. With nearly two decades of sales experience under his belt, he's ready to share 60 inspiring stories to help you finally sell like a heavy hitter. Sales Success Stories - 60 Stories from 20 Top 1% Sales Professionals is a powerful collection of the tales of triumph—and failure—from 20 amazing sales MVPs. Divided into four motivating sections covering mindset, relationships, sales careers, and sales processes, this book will show you how high achievers sustain stellar results on a daily basis. If you're an ambitious and dedicated professional ready to climb the ladder to the top, then you need this roadmap to career victory! In Sales Success Stories, you'll discover: * Real-world anecdotes shared by successful professionals so you can learn from their hard-earned wisdom * How the top sales producers get to the top and the skills required to stay there * Relationship-building methods to help you win and keep customers over and over again * Ways to accelerate your sales career so you can beat your rivals to the top * The secrets of the pros, from prospecting and pitching to negotiating and closing and much, much more! Sales Success Stories is the groundbreaking collection of real-world sales successes you need to take your game to a whole new level. If you like practical techniques, professional wisdom, and street-smart insights, then you'll love Scott Ingram's motivational manual. Buy Sales Success Stories to uncover the secrets of the sales pros today! |
| digital marketing for tradies: How to Fake Being Tidy Fenella Souter, 2021-03-30 Funny true stories about the everyday dramas that can make or break friendships, cooking, housekeeping and the domestic chaos that always threatens to get the upper hand, written in the tradition of Nora Ephron. 'A glorious account of how the little things of life are, of course, the big things' - Richard Glover 'Every failed domestic goddess will rock with laughter.' Shona Martyn My mother wasn't much of a housekeeper. She wasn't much of a cook either, although she tried. She longed to live a more unconventional life. Admirably high-minded, but it meant I never learnt to fold a towel. In these funny, sometimes poignant, stories, award-winning feature writer Fenella Souter celebrates the highs and lows of domestic life - from her attempts to run the house like a grown-up, to lessons in good cooking; from accidentally killing her wisteria, divorcing the cat and shirt-fronting bossy tradies, to wondering if the 'hostess gift' is still a thing or why some people have impeccable taste. With their distinctive wit, they will leave you smiling with recognition at the everyday dramas and dilemmas that can make or break friendships and marriages, turn a house into a home, or let chaos get the upper hand. 'Chuck out all your self-help guides to gratitude, mindfulness and finding meaning. This book is all you need.' - Charlotte Wood 'Sweet, wise and very funny.' - Danny Katz |
| digital marketing for tradies: A Rebel in Exile Jarrod Gilbert, Shane Martin, 2019-04-01 In this revealing book Shane ‘Kiwi’ Martin details his tough childhood and upbringing in small town New Zealand, his decision to 'cross the ditch' and how he eventually joined one of Australia's notorious bikie gangs, the Rebels. He also tells the story of how he came to live, work, marry and raise children in Australia before being controversially thrown out of the country by the Australian government. In early 2017 Shane was deported from Australia and told never to return; a decision he has been fighting ever since. Shane is married to an Australian and his children were born in Australia (one of them, notably, is AFL superstar Dustin Martin) and Shane has lived and worked in Australia since he was 20 years old. Co-writer and previous author of bestselling books on bikie gangs, Jarrod Gilbert helps Shane tell his story – taking us into Shane's private life and behind the scenes of his time with the Rebels, and exploring his battle with the Australian government and its brutal tactics to expel New Zealanders, breaking up families. This is a fascinating story that will appeal broadly giving insights into Shane's fight to return to Australia, his tough childhood and his love for his family. |
| digital marketing for tradies: What Do You Call Your Grandpa? Ashleigh Barton, 2021-05-04 An inclusive picture book for grandparents everywhere. In every country around the world are grandpas short and tall. Though they go by different names, we love them one and all. From brilliant new talents Ashleigh Barton and Martina Heiduczek, comes a charming and heart-warming book that celebrates the many different ways we say grandpa. What Do You Call Your Grandpa? is a love letter to grandfathers and families from every corner of the globe. Young readers will learn how to say Grandpa in thirteen different languages including Hebrew, Welsh, Portuguese, Swahili, Mandarin, Maori, Flemish, Igbo, Hindi, Spanish, Italian, Tagalog, and Gurindji. |
| digital marketing for tradies: Sticky Beak Morris Gleitzman, 1995 When Rowena, who is mute, rescues a pet cockatoo from the class bully, she begins to make sense of her feelings about the new baby her father and stepmother are expecting. |
| digital marketing for tradies: How To Grow Juicy Tasty Tomatoes Annette Welsford and Lucia Grimmer, |
| digital marketing for tradies: Advanced Google AdWords Brad Geddes, 2012-03-30 Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there. |
| digital marketing for tradies: Tiger Daughter Rebecca Lim, 2023-08-15 ★FIVE STARRED REVIEWS★ Equal parts heartbreaking and hopeful, Tiger Daughter is an award-winning novel about finding your voice amidst the pressures of growing up in an immigrant home told from the perspective of a remarkable young Chinese girl. Wen Zhou is a first-generation daughter of Chinese migrant parents. She has high expectations from her parents to succeed in school, especially her father whose strict rules leave her feeling trapped. She dreams of creating a future for herself more satisfying than the one her parents expect her to lead. Then she befriends a boy named Henry who is also a first generation immigrant. He is the smartest boy at school despite struggling with his English and understands her in a way nobody has lately. Both of them dream of escaping and together they come up with a plan to take an entrance exam for a selective school far from home. But when tragedy strikes, it will take all of Wen’s resilience and tiger strength to get herself and Henry through the storm that follows. Tiger Daughter is a coming-of-age novel that will grab hold of you and not let go. |
| digital marketing for tradies: The Australian Official Journal of Trademarks , 1907 |
| digital marketing for tradies: From Unknown to Expert Catriona Pollard, 2014 |
| digital marketing for tradies: Engaging Employers in Apprenticeship Opportunities Organisation for Economic Co-operation and Development, 2017 This joint OECD-ILO publication provides guidance on how local and regional governments can foster business-education partnerships in apprenticeship programmes and other types of work-based learning, drawing on case studies across nine countries. There has been increasing interest in apprenticeships which combine on the job training with classroom-based study, providing a smooth transition from school to work. There are benefits to both individuals and employers from participating in apprenticeships, including increased productivity and job quality. Successful implementation is contingent on having a high level of employer engagement at the local level, notably in the design, development and delivery of programmes. |
| digital marketing for tradies: The Referral Marketing System Michael Griffiths, 2015-10-20 The Referral Marketing System - The Step by Step Guide To Having A Referral Generating Machine is written by Michael Griffiths the world's number #1 authority on referral marketing training and education. This step by step guide is our proven referral marketing system that we have taught to thousands of people all around the world and give you an opportunity to grow your business by becoming a referral machine. No matter what type of business you have if you need to create new sales, build networks, use those networks better then this system is for you. You will understand the reasons why you are not getting as many referrals as you want, how to change that around immediately. You will also see how to build a strong network of people around you and more importantly how to use this network effectively to increase your referrals. By the time you have finished you will have a complete referral marketing system that will teach you 1. How to find referral partners and train them correctly 2. How to identify who is in your network and how to activate them 3. How to grow your network and get the right people who can make a difference to your business into your network 4. How to create referral teams and partnerships to generate more referrals than you need 5. How to build a HUB and Community around your business to sky rocket your bottom line 6. The #1 reason why all referral relationships fail in the end and how you will avoid this happening to you 7. Then we put it all together in a simple to follow weekly blueprint This is a no fluff, practical book that walks you through step by step what we do, how we do it and the action steps you need to take For once a business marketing book that tells you everyone and leaves nothing out. Follow the system and see the benefits in your business immediately. |
| digital marketing for tradies: The Winning Attitude John C. Maxwell, 1996-06-19 Using insights from the Bible, dynamic pastor and motivational speaker Maxwell gives detailed steps for developing the attitude of mind which brings peace, courage, and success--to help turn problems into opportunities. |
| digital marketing for tradies: The Hitwoman's Guide to Reducing Household Debt Mark Mupotsa-Russell, 2024-08-27 I met my husband on the same day I committed my very last murder. There's a joke in there somewhere, about ending two men's lives.' Olivia Hodges used to do horrible things - back when she worked for a Spanish crime syndicate - but she fled that life and moved home to Australia, building a family in the hippie, hipster community of the Dandenong Ranges. When a small-time criminal gang brings tragedy to her family, superstitious Olivia believes it's the universe demanding payment for her crimes. She wants revenge, but has to get it without adding to her karmic debt. So she creates situations where these bad men get themselves killed through their anger, ego and greed - all while trying to mislead the cops long enough to finish what she started. |
| digital marketing for tradies: Digital You William Arruda, 2019 A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous. |
| digital marketing for tradies: Digital Marketing Trends and Prospects Dr. Shakti Kundu, 2021-01-15 Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics |
| digital marketing for tradies: His Sweetness Leah Sharelle, 2017-11-30 I AM SO IN LOVE WITH YOU CHARLIE, I CAN'T SEE STRAIGHT.Ex-Commando Deck Johnston has a busy life. He is the boss of a successful construction company. The Co-Founder and Sergeant At Arms of the Wounded Souls MC. And he is a single father to a three-year old Blue-eyed raven-haired princess, who has a liking for swearing,guns, cammo and pink tutu's.Deck's life is full. and he isn't looking for anything more. |
| digital marketing for tradies: Secrets of Top Business Builders Exposed! Dale Beaumont, Simon Paterson, 2007 This is a book where 14 Top business consultants/builders share their secrets in terms of how to grow/manage a business. |
| digital marketing for tradies: Bookkeeping for Small Business Part 1 Australian Government Publishing Service, 1991-01-01 Workbook for the small business manager, explaining the basics of bookkeeping. Chapters covering topics such as using business records, creating a cashbook system and expanding the journal system, are accompanied by practical exercises and a glossary. Number three in the TTraining Management Package' produced with the National Executive of Small Business Agencies and the National Industry Extension Service. Revised edition of a book first published in 1983. |
| digital marketing for tradies: Digital Marketing Planning Emiliano Giovannoni, 2020-01-22 A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With real-life examples and easy-to-follow diagrams that accurately visualize the core components of marketing strategy. |
| digital marketing for tradies: Digital Marketing Strategy Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero, 2023-07-28 This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement. |
| digital marketing for tradies: Authority Content David Jenyns, 2016-06-01 In today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the 3 Ps framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. |
| digital marketing for tradies: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-08-25 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| digital marketing for tradies: Dynamic Digital Marketing Dawn McGruer, 2020-01-21 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes. |
| digital marketing for tradies: Digital Marketing That Actually Works the Ultimate Guide Melissa Byers, 2019-02 Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn. |
| digital marketing for tradies: Internet Riches John Fu Mu, 2011 Discover the Secrets of the $1.4 Trillion Dollar Internet Industry. The author, international Internet marketing expert John Mu shares his breakthrough Internet marketing secrets that have transformed his life and many others. This book will take you by the hand and show you how easy it is to make a killing online even if you are novice to the Internet. Take control of your financial destiny, and let this book help you live the life you have always wanted. |
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