Advertisement
| digital transformation for small business: Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies Wynn, Martin George, 2021-10-15 Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students. |
| digital transformation for small business: Leading Digital George Westerman, Didier Bonnet, Andrew McAfee, 2014-09-23 Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. |
| digital transformation for small business: The Evolution of Business in the Cyber Age Divya Gupta Chowdhry, Rahul Verma, Manisha Mathur, 2021-12-13 The Evolution of Business in the Cyber Age: Digital Transformation, Threats, and Security provides a wealth of information for those involved in the development and management of conducting business online as well as for those responsible for cyber protection and security. |
| digital transformation for small business: Managing Digital Transformation Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato, 2021-05-26 This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing. |
| digital transformation for small business: Aligning Technology with Business for Digital Transformation Ashish Pachory, 2019-11-27 This book focuses on developing alignment as the foundation for a successful digital enterprise. Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. Enterprises must ride the digital wave without losing their grip on the business basics to stay afloat. In this environment, business outcome is heavily dependent on the close alignment between business and technology. Aligning Technology with Business for Digital Transformation is a guide to discovering the power of business–technology alignment. Gleaned from decades of experience with global corporations that have shaped the current business–technology landscape, it covers an indispensable organizational requirement in a simple and relatable way. The book focuses on developing alignment as the foundation for a successful digital enterprise. Interlaced with real-life examples and anecdotes, it should help not only organizations in unlocking their true potential but also individuals in building the skills and aptitude necessary for succeeding in the digital world. |
| digital transformation for small business: Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 Semerádová, Tereza, Weinlich, Petr, 2021-12-03 The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians. |
| digital transformation for small business: Business Transformations in the Era of Digitalization Mezghani, Karim, Aloulou, Wassim, 2019-01-22 In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers. |
| digital transformation for small business: COVID-19 and Entrepreneurship Vanessa Ratten, 2021-05-09 Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate. |
| digital transformation for small business: Strategic Digital Transformation Alex Fenton, Gordon Fletcher, Marie Griffiths, 2019-11-25 Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition. |
| digital transformation for small business: Beyond Digital Paul Leinwand, Mahadeva Matt Mani, 2022-01-04 Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations. |
| digital transformation for small business: Digital Business Transformation Nigel Vaz, 2021-01-05 Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world. |
| digital transformation for small business: Ten Types of Innovation Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn, 2013-07-15 Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it. |
| digital transformation for small business: Digital Transformation in Small and Medium-Sized Enterprises Johannes Trenkle, 2020 Das Buch bringt die digitale Transformation in KMU auf den Punkt. Sie unterstützt Wissenschaftler, Unternehmer und politische Entscheider gleichermaßen, indem sie eine strukturierte, logische Diskussion ermöglicht. Das Buch besteht aus drei Teilen. Teil I entwickelt einen Rahmen für eine Strategie in der digitalen Transformation entlang der vier Kategorien Technologienutzung, Veränderungen in der Wertschöpfung, organisatorische Aspekte und finanzielle Aspekte. Teil II identifiziert Komponenten eines digitalen Transformationskontrollsystems, das kulturelle, planerische, administrative und auf Leistungsindikatoren basierende Kontrollen umfasst. In Teil III werden 11 generische Typen von Innovationsnetzwerken herausgearbeitet. |
| digital transformation for small business: The Human Side of Digital Business Transformation Kamales Lardi, 2022-10-10 Master the essential human component of digital transformation In The Human Side of Digital Business Transformation, veteran emerging technology expert Kamales Lardi delivers an essential and practical exploration of the real-world implementation of digital transformation. The book teaches readers how to drive digital business transformation success by addressing a key element – the people side of transformation. This includes managing internal stakeholders, such as leadership teams and employees, as well as external stakeholders, such as customer, partners and supplier. The author provides a proven digital business transformation framework that facilitates the successful execution of new digital solutions. She also discusses: Digital maturity and transformation readiness assessments complete with supplementary, online tools Best practices and key learnings that drive the human side of transformation Real-world case studies and examples from renowned business leaders that offer success factors A can't-miss resource for leadership teams, management, and board members, as well as change managers and leaders in organizations, The Human Side of Digital Business Transformation will also be invaluable for students in business and executive education programs, consultants, and other business leaders interested in digital transformation. |
| digital transformation for small business: What's Your Digital Business Model? Peter Weill, Stephanie Woerner, 2018-04-17 Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies. |
| digital transformation for small business: Knowledge, Innovation and Sustainable Development in Organizations Marta Peris-Ortiz, João J. Ferreira, Jose M. Merigó Lindahl, 2018-07-16 This volume explores the ways in which knowledge and innovation impact business and economic sustainability, offering a wide-ranging and richly illustrated study of knowledge, innovation and sustainability of organizations from a dynamic capabilities perspective. In organizational theory, dynamic capability is defined as an organization’s ability to react and adapt adequately and rapidly to external change. In today’s global economy, pursuing sustainable strategies and practices is critical to organizational success. Complying with externally and internally imposed sustainability targets might initially appear as a restriction for organizations; however, they can be transformed into a new set of opportunities. This means that the classic ways in which management absorbs the experiences associated with evolving conditions, organizational frameworks and markets must be reconsidered in light of the preservation of the technological, environmental and social ecosystems. Featuring research and case studies from sectors such as NGOs, SMEs, education and agriculture, this book offers students, academics, practitioners and policymakers a multi-faceted understanding of how and why knowledge, innovation and sustainability are intricately linked—and offers insight into best practices that balance organizational and societal needs. |
| digital transformation for small business: Industry 4.0 for SMEs Dominik T. Matt, Vladimír Modrák, Helmut Zsifkovits, 2020-01-03 This open access book explores the concept of Industry 4.0, which presents a considerable challenge for the production and service sectors. While digitization initiatives are usually integrated into the central corporate strategy of larger companies, smaller firms often have problems putting Industry 4.0 paradigms into practice. Small and medium-sized enterprises (SMEs) possess neither the human nor financial resources to systematically investigate the potential and risks of introducing Industry 4.0. Addressing this obstacle, the international team of authors focuses on the development of smart manufacturing concepts, logistics solutions and managerial models specifically for SMEs. Aiming to provide methodological frameworks and pilot solutions for SMEs during their digital transformation, this innovative and timely book will be of great use to scholars researching technology management, digitization and small business, as well as practitioners within manufacturing companies. |
| digital transformation for small business: The Digital Transformation Playbook David L. Rogers, 2016-04-05 Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. |
| digital transformation for small business: The Digital Transformation of SMEs Oecd, 2021-02-12 |
| digital transformation for small business: Succession and Innovation in Asia’s Small-and-Medium-Sized Enterprises Hsi-Mei Chung, Kevin Au, 2021-02-13 This book documents the distinctive experiences and challenges of Small and medium-sized enterprises (SMEs) in Asia. By assessing succession and innovation in SMEs as the two sides of a coin, this book explains how innovations are essential to SMEs in succession. With detailed case examples, the book provides generalized solutions for SMEs to answer the question of how to make succession and innovation simultaneously successful. The authors discuss the potential solutions to solve the challenges of SMEs on succession and innovation by considering the utilization of the capital market, the electronic commerce strategy, the international strategy, and angel investment to pursue portfolio entrepreneurship, and compare these Asia solutions to the experiences from Europe. The book is recommended for family business and SME owners, professionals serving these firms, and the consulting firms that work on continuity issues of SMEs in Asia. |
| digital transformation for small business: Handbook of Research on Digital Transformation Management and Tools Richard Pettinger, George Leal Jamil, Alexandru Roja, Diana Cozmiuc, 2022 The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation-- |
| digital transformation for small business: Digital @ Scale Anand Swaminathan, Jürgen Meffert, 2017-06-01 A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation. |
| digital transformation for small business: The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies Erik Brynjolfsson, Andrew McAfee, 2014-01-20 The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from technology is the future). |
| digital transformation for small business: Machine, Platform, Crowd: Harnessing Our Digital Future Andrew McAfee, Erik Brynjolfsson, 2017-06-27 “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments. |
| digital transformation for small business: Digital Transformation in Industry Vikas Kumar, Jafar Rezaei, Victoria Akberdina, Evgeny Kuzmin, 2021-07-26 This book offers a selection of the best papers presented at the international scientific conference Digital Transformation in Industry: Trends, Management, Strategies, held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences, Russia in November 2020. The main focus of the book is to evaluate trends and perspectives of digital transformation in industry and industrial markets through the dissemination of Industry 4.0. The aim of the topics discussed is to create an idea of introduction mechanisms for digitization processes and to specify successful strategies of digital transformation in all sectors of industrial enterprises. The experience of developed and developing economies, as well as small and large enterprises implementing IT and other technological innovations are included. Students as well as managers of industrial organizations alike can benefit from the results of the topics covered. |
| digital transformation for small business: Innovation Accounting Dan Toma, Esther Gons, 2021 Currently, there is no official method for how to measure innovation in business. This is where Innovation Accounting comes in. This book helps businesses to develop their level of capability and performance within innovation and accounting. This guide provides examples of tools, templates, and frameworks that businesses can utilize to improve their business culture, inspire innovation, and find a way to measure innovation. In a world where numbers, statistics, and analytics are increasingly becoming the most important aspect of everyday business, this book can help to find meaning in innovative practices and measure them. This will allow you to demonstrate to stakeholders how capital is used, and the impact it has on the business. So whether you're managing a lean startup aiming to meet a particularly difficult to meet KPI, or a corporation aiming to replicate the level of success you achieved in your most recent financial quarter, this book will contain something for everyone. |
| digital transformation for small business: OECD SME and Entrepreneurship Outlook 2019 OECD, 2019-05-20 The new OECD SME and Entrepreneurship Outlook presents the latest trends in performance of small and medium-sized enterprises (SMEs) and provides a comprehensive overview of business conditions and policy frameworks for SMEs and entrepreneurs. This year’s edition provides comparative evidence on business dynamism, productivity growth, wage gaps and export trends by firm size across OECD countries and emerging economies. |
| digital transformation for small business: Media Management and Digital Transformation Arne L. Bygdås, Stewart Clegg, Aina Landsverk Hagen, 2019-05-01 Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally. |
| digital transformation for small business: Digital Transformation in Business and Society Babu George, Justin Paul, 2019-10-04 The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management. |
| digital transformation for small business: The Customer of the Future Blake Morgan, 2019-10-29 With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization! |
| digital transformation for small business: The Digital Transformation of Labor Anthony Larsson, Robin Teigland, 2019-11-11 Through a series of studies, the overarching aim of this book is to investigate if and how the digitalization/digital transformation process causes (or may cause) the autonomy of various labor functions, and its impact in creating (or stymieing) various job opportunities on the labor market. This book also seeks to illuminate what actors/groups are mostly benefited by the digitalization/digital transformation and which actors/groups that are put at risk by it. This book takes its point of departure from a 2016 OECD report that contends that the impact digitalization has on the future of labor is ambiguous, as on the one hand it is suggested that technological change is labor-saving, but on the other hand, it is suggested that digital technologies have not created new jobs on a scale that it replaces old jobs. Another 2018 OECD report indicated that digitalization and automation as such does not pose a real risk of destroying any significant number of jobs for the foreseeable future, although tasks would by and large change significantly. This would affects welfare, as most of its revenue stems from taxation, and particularly so from the taxation on labor (directly or indirectly). For this reason, this book will set out to explore how the future technological and societal advancements impact labor conditions. The book seeks to provide an innovative, enriching and controversial take on how various aspects of the labor market can be (and are) affected the ongoing digitalization trend in a way that is not covered by extant literature. As such, this book intends to cater to a wider readership, from a general audience and students, to specialized professionals and academics wanting to gain a deeper understanding of the possible future developments of the labor market in light of an accelerating digitalization/digital transformation of society at large. |
| digital transformation for small business: Smart Digital Manufacturing Rene Wolf, Raffaello Lepratti, 2020-10-02 The world progresses toward Industry 4.0, and manufacturers are challenged to successfully navigate this unique digital journey. To some, digitalization is a golden opportunity; to others, it is a necessary evil. But to optimist and pessimist alike, there is a widespread puzzlement over the practical details of digitalization. To many manufacturers, digital transformation is a vague and confusing concept they nevertheless must grapple with in order to survive the Fourth Industrial Revolution. The proliferation of digital manufacturing technologies adds to the confusion, leaving many manufacturers perplexed and unprepared, with little real insight into how emerging technologies can help them sustain a competitive edge in their markets. This book effectively conveys Siemens's knowledge and experience through a concept called Smart Digital Manufacturing, a stepwise approach to realizing the promise of the Fourth Industrial Revolution. The Smart Digital Manufacturing roadmap provides guidance and enables low-risk, high-reward adoption of new manufacturing software technologies through a series of tipping-point investment decisions that result in optimized manufacturing performance. The book provides readers with a clear understanding of what digital technology has to offer them, and how and when to invest in these essential components of tomorrow?s factories. René Wolf is Senior Vice President of Manufacturing Operations Management Software for Siemens Digital Industries Software, a business unit of the Siemens Digital Factory Division. Raffaello Lepratti is Vice President of Business Development and Marketing for Siemens Digital Industries Software. |
| digital transformation for small business: Complex, Intelligent and Software Intensive Systems Leonard Barolli, Aneta Poniszewska-Maranda, Tomoya Enokido, 2020-06-10 This book explores three interwoven and challenging areas of research and development for future ICT-enabled applications: software intensive systems, complex systems and intelligent systems. Software intensive systems are systems that extensively interact with other systems, sensors, actuators, devices and users. More and more domains are now employing software intensive systems, e.g. the automotive sector, telecommunication systems, embedded systems in general, industrial automation systems and business applications. Moreover, the outcome of web services offers a new platform for enabling software intensive systems. Complex systems research is focused on the overall understanding of systems rather than their components. Complex systems are very much characterized by the changing environments in which they operate through their multiple internal and external interactions. They evolve and adapt through (internal and external) dynamic interactions. The development of intelligent systems and agents, which is increasingly characterized by the use of ontologies, can be beneficial for software intensive systems and complex systems alike. Accordingly, recent research in the areas of intelligent systems, robotics, neuroscience, artificial intelligence, and the cognitive sciences is essential to the future development of software intensive and complex systems. |
| digital transformation for small business: Digital Business Strategies Jordan Ray, 2021-02-16 ★ 55% discount for bookstores! Now at $24.95 of $34,95! ★ ★★How do you refine existing processes to streamline workflows, improve customer experiences, and create new opportunities? How do you gather data specific to your operations and your customers to measure performance, forecast trends, and improve products?★★ Your customers will never stop using this amazing book! Digital transformation is less about technology and more about your business strategy. It's about your people, your process, and your data. How do you change your work culture so that your employees collaborate better, become more productive, and start innovating? In order to thrive in the digital age, organizations need leadership that can lead their transformation through innovation. They need to change existing business models, introduce new products and services, and guide the entire team through the process. Digital transformation is not just for larger enterprises; small and medium-sized businesses also need to transform digitally to stay competitive and scale operations for further growth. DOWNLOAD:: Digital Business Automation -- Get the Most Out of Marketing Automation Explained for Beginners. Transformation and Best Growth Strategy Through Digital Marketing for Passive Income Digital transformation requires strategic thinking. You can't implement technology without understanding its real value for your business. For a successful transformation, you must create a digital roadmap and use it as a guiding principle. Your team's readiness to support business objectives and foster a culture of innovation is crucial for meeting your goals. New digital technologies are advancing at a fast pace, which makes it difficult for most organizations to maintain in-house resources with the required skills. Many organizations are testing new technologies for business value. Don't be left out. While it may seem like a massive undertaking, you don't have to take on a digital transformation alone. Rely on technology partners to help you address your specific needs and to accelerate your transformation. Digital transformation is not an overnight change, but rather an ongoing journey that continues as digital technologies advance and business needs evolve. By building a strategic roadmap and starting with small changes, you can slowly begin to transform key areas of the business and eventually be successful in meeting all objectives. This book gives a comprehensive guide on the following: Understanding digital transformation Botnets and beyond Technologies powering digital transformation Roadmapping your digital transformation strategy Hands-on automating customer follow-up Email automation Micro sales funnels How to automate your marketing Levels of automation Cloud computing... and more!!! Risks of not adopting digital can be significant. You will continue to face growing competition from the digital-savvy competitors and digital startups in your industry. In the digital age, the only way to survive and thrive is to embrace digital! Scroll to the top of the page and select the Buy Now button. |
| digital transformation for small business: Digital Entrepreneurship Ronny Baierl, Judith Behrens, Alexander Brem, 2019-08-02 Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics. |
| digital transformation for small business: The Impact of the Sharing Economy on Business and Society Abbas Strømmen-Bakhtiar, Evgueni Vinogradov, 2020-01-09 The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the structure of many industries, and raising a number of economic and political issues. This book investigates the widespread influence of the sharing economy on businesses and society, as well as examining its underpinning economic principles and development. This volume presents an exhaustive review of the existing knowledge on the sharing economy and addresses several major areas of concern for incumbent businesses. It also explains the business models for those who are interested in embarking on their own ventures and provides an excellent source for further research. It takes an in-depth look at controversial labour policies, such as using labour as self-employed contractors or using regulatory grey areas to expand in markets. It is highly multidisciplinary, establishing links between economics, finance, marketing and consumer behaviour. This contribution on the sharing economy will enable researchers and graduate and doctoral students to expand and improve their understanding of this topic and identify new research problems in all of these areas. The book will also appeal to policy makers, regional and local government decision makers, and those interested in labour markets transformation. |
| digital transformation for small business: Small Business Marketing For Dummies Barbara Findlay Schenck, 2011-03-04 Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come. |
| digital transformation for small business: OECD Studies on SMEs and Entrepreneurship The Digital Transformation of SMEs OECD, 2021-02-03 Despite potentially tremendous benefits, small and medium-sized enterprises (SMEs) lag in the digital transformation. Emerging technologies, as diverse as they are, offer a range of applications for them to improve performance and overcome the size-related limitations they face in doing business. However, SMEs must be better prepared, and stakes are high. SMEs make the most of the industrial fabric in many countries and regions, they create jobs (most jobs sometimes) and are the cement of inclusive and sustainable societies. |
| digital transformation for small business: Entrepreneurship and Work in the Gig Economy Mirjana Radović – Marković, Borislav Đukanović, Dušan Marković, Arsen Dragojević, 2021-02-24 The crisis caused by COVID-19 poses a major challenge for the global economy and business. It has been a test for economic resilience, and how this crisis will affect business activities will be determined by their competitiveness. Only firms that have succeeded in reorienting and quickly adapting to the emerging crisis have continued without interruption in their operations, thus demonstrating their flexibility and high level of resilience. Research shows that companies driving the gig economy celebrate the benefits: flexibility, additional income, freedom and other various opportunities for workers. They require entrepreneurial digital skills that improve their competitiveness and benefit not only themselves but the economy as well. Therefore, digital competencies are becoming a significant resource and precondition for employment, and it is essential to promote digital entrepreneurial skills, introducing them into education programs through different forms of education. This book stresses and explores the importance of synergy between industry and virtual universities. Considering the importance of these issues, this book draws together literature on globalization and small and medium enterprise development and internationalization from disparate sources into a cohesive body of work, which traces the evolution of entrepreneurship and our understanding of the topic. It investigates the impact of digitalization on creating job opportunities in the labor market. Covering social, economic and psychological approaches to the most current topics, this book will be a useful framework to new theories and practices that are emerging to challenge conventional wisdom. It will be of interest to scholars, upper-level students, and researchers involved in the field of entrepreneurship. |
| digital transformation for small business: Driving Digital Isaac Sacolick, 2017-08-24 Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success? |
Empowering Small and Medium-Sized Enterprises through …
Digital business model innovation – which combines digital transformation with the reinvention of a business model to address new markets, products and services – can help unlock eficiency …
U.S. SME Access and Use of Digital Tools
Mar 23, 2022 · The U.S. Small Business Administration Office of Advocacy (Advocacy) is pleased to present this Trade and Technology Council (TTC) Small Business Access to Digital Tools …
2020 Small Business Digital Transformation - Cisco
For digitally progressive small businesses, it is about building resiliency, while for those lagging behind and that are indiferent to technologies, digitalization has become the answer to …
DIGITAL TRANSFORMATION: Small businesses face obstacles, …
The survey reflects the opinions of 835 small business owners and decision-makers from Small Business Majority’s network and SurveyMonkey respondents between October 24, 2022, …
Planning for SMB Digital Transformation - Xerox
Read on to discover everything you need to plan your IT initiatives and accelerate digital transformation in these dynamic market conditions. Companies may pursue digital …
The Impact of Digital Transformation on Small and Medium …
Abstract- This paper discusses the impact of digital transformation on small and medium enterprises (SMEs) in the United States, both the opportunities it opens up and the challenges …
Digital transformation for small and mid-sized
Digital transformation enables that agility by enabling tools and capabilities that help SMBs close sales more quickly and better compete. Digital transformation for SMBs: What to know and …
Technology Adoption and Digital Transformation in Small …
Small and medium-sized enterprises (SMEs) are at the forefront of digital transformation and technology adoption, which entails the integration of digital technologies to transform …
Digital Transformation for SMEs: A Strategic Framework
For small and medium-sized enterprises (SMEs), adopting digital technologies is particularly transformative.
Small Medium Enterprises’ Digital Transformation During and …
Conceptual Model For SME Digital Transformation During the Covid-19 Pandemic Time in Indonesia: R-Digital Transformation Model. Journal of Business & Entrepreneurship.
DIGITAL TRANSFORMATION - Small Business Majority
• In deciding whether to take digital literacy training courses, one-third of business owners say the most important factor is that those courses are free or low cost. • Four in 10 businesses have …
THE STATE OF DIGITAL TRANSFORMATION (DX) FOR SMB
Technology alone isn’t the answer when it comes to successful digital transformation. Instead, it’s a combination of technology and people, and how they adopt and use the technology. Futurum …
The digital transformation of small business support
As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered.
Digital Transformation in Entrepreneurship: Challenges and ...
Mandviwalla and Flanagan (2021) explore how digital transformation (DT) has become a critical resource for small businesses, particularly during the pandemic. The authors used the action …
Digital Transformation of SMBs - Visa
The insights provided in this guide are for small and medium size businesses (SMBs) in the United States, with a focus on helping businesses grow and improve the customer experience …
Empowering small businesses for a digital future - The Center …
Empowering Small Businesses for a Digital Future outlines three ways digitalization creates new opportunities for small businesses around the globe and how to support micro and small …
THE DIGITAL TRANSFORMATION AND ITS IMPACT ON …
notion of digital transformation (DT), where they have been trying to define it, evaluate its impact as well as outline the opportunities and challenges it brings for businesses and the economy.
Digital transformation: Small businesses face obstacles, …
May 24, 2023 · In our latest survey on small business digital transformation in the wake of the pandemic, we explored various opportunities, challenges and concerns surrounding small …
Guidebook on SME Embracing Digital Transformation
Judging from the current trend for SME digital transformation, both the manufacturing and service industries begin their transformation with data collection. The data will be analyzed before …
Digital Transformation of Small and Medium Enterprises in …
existing research provides insights on the importance of digital transformation and its benefits for a firm’s competitiveness and growth, there is a limited understanding of the antecedents and …
Empowering Small and Medium-Sized Enterprises through …
Digital business model innovation – which combines digital transformation with the reinvention of a business model to address new markets, products and services – can help unlock eficiency …
U.S. SME Access and Use of Digital Tools
Mar 23, 2022 · The U.S. Small Business Administration Office of Advocacy (Advocacy) is pleased to present this Trade and Technology Council (TTC) Small Business Access to Digital Tools …
2020 Small Business Digital Transformation - Cisco
For digitally progressive small businesses, it is about building resiliency, while for those lagging behind and that are indiferent to technologies, digitalization has become the answer to …
DIGITAL TRANSFORMATION: Small businesses face …
The survey reflects the opinions of 835 small business owners and decision-makers from Small Business Majority’s network and SurveyMonkey respondents between October 24, 2022, …
Planning for SMB Digital Transformation - Xerox
Read on to discover everything you need to plan your IT initiatives and accelerate digital transformation in these dynamic market conditions. Companies may pursue digital …
The Impact of Digital Transformation on Small and Medium …
Abstract- This paper discusses the impact of digital transformation on small and medium enterprises (SMEs) in the United States, both the opportunities it opens up and the challenges …
Digital transformation for small and mid-sized
Digital transformation enables that agility by enabling tools and capabilities that help SMBs close sales more quickly and better compete. Digital transformation for SMBs: What to know and …
Technology Adoption and Digital Transformation in Small …
Small and medium-sized enterprises (SMEs) are at the forefront of digital transformation and technology adoption, which entails the integration of digital technologies to transform …
Digital Transformation for SMEs: A Strategic Framework
For small and medium-sized enterprises (SMEs), adopting digital technologies is particularly transformative.
Small Medium Enterprises’ Digital Transformation During …
Conceptual Model For SME Digital Transformation During the Covid-19 Pandemic Time in Indonesia: R-Digital Transformation Model. Journal of Business & Entrepreneurship.
DIGITAL TRANSFORMATION - Small Business Majority
• In deciding whether to take digital literacy training courses, one-third of business owners say the most important factor is that those courses are free or low cost. • Four in 10 businesses have …
THE STATE OF DIGITAL TRANSFORMATION (DX) FOR SMB
Technology alone isn’t the answer when it comes to successful digital transformation. Instead, it’s a combination of technology and people, and how they adopt and use the technology. …
The digital transformation of small business support
As the digital revolution transformed micro- and small enterprises (MSEs) around the world, it also changed how small business support can and should be delivered.
Digital Transformation in Entrepreneurship: Challenges and ...
Mandviwalla and Flanagan (2021) explore how digital transformation (DT) has become a critical resource for small businesses, particularly during the pandemic. The authors used the action …
Digital Transformation of SMBs - Visa
The insights provided in this guide are for small and medium size businesses (SMBs) in the United States, with a focus on helping businesses grow and improve the customer experience …
Empowering small businesses for a digital future - The …
Empowering Small Businesses for a Digital Future outlines three ways digitalization creates new opportunities for small businesses around the globe and how to support micro and small …
THE DIGITAL TRANSFORMATION AND ITS IMPACT ON …
notion of digital transformation (DT), where they have been trying to define it, evaluate its impact as well as outline the opportunities and challenges it brings for businesses and the economy.
Digital transformation: Small businesses face obstacles, …
May 24, 2023 · In our latest survey on small business digital transformation in the wake of the pandemic, we explored various opportunities, challenges and concerns surrounding small …
Guidebook on SME Embracing Digital Transformation
Judging from the current trend for SME digital transformation, both the manufacturing and service industries begin their transformation with data collection. The data will be analyzed before …
Digital Transformation of Small and Medium Enterprises in …
existing research provides insights on the importance of digital transformation and its benefits for a firm’s competitiveness and growth, there is a limited understanding of the antecedents and …
