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| dmo destination marketing organization: Destination Marketing Organisations Steven Pike, 2007-06-01 Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University. |
| dmo destination marketing organization: Handbook Event Market China Helmut Schwägermann, Peter Mayer, Yi Ding, 2015-12-14 China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry. |
| dmo destination marketing organization: Information and Communication Technologies in Tourism 2021 Wolfgang Wörndl, Chulmo Koo, Jason L. Stienmetz, 2021-01-11 This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world. |
| dmo destination marketing organization: Destination Marketing and Management Youcheng Wang, Abraham Pizam, 2011 This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. |
| dmo destination marketing organization: Information and Communication Technologies in Tourism 2022 Jason L. Stienmetz, Berta Ferrer-Rosell, David Massimo, 2022 This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research. |
| dmo destination marketing organization: An Insider's Guide to Place Branding Florian Kaefer, 2021-03-29 This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community. |
| dmo destination marketing organization: Marketing and Managing Tourism Destinations Alastair M. Morrison, 2023-07-31 Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike. |
| dmo destination marketing organization: Destination Leadership for Boards Bill Geist, 2004-11 |
| dmo destination marketing organization: A Practical Guide to Tourism Destination Management World Tourism Organization, 2007 One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination. |
| dmo destination marketing organization: Tourism Destination Marketing and Management Youcheng Wang, Abraham Pizam, 2011-03-01 This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue]. |
| dmo destination marketing organization: Destination Branding Nigel Morgan, Annette Pritchard, Roger Pride, 2007-06-07 In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. |
| dmo destination marketing organization: Handbook of Research on Global Hospitality and Tourism Management Camillo, Angelo A., 2015-08-17 The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others. |
| dmo destination marketing organization: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector Ramos, Célia M.Q., Almeida, Cláudia Ribeiro de, Fernandes, Paula Odete, 2019-12-27 Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students. |
| dmo destination marketing organization: Driving Tourism through Creative Destinations and Activities Kirá?ová, Alžbeta, 2016-12-28 Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry. |
| dmo destination marketing organization: The Routledge Handbook of Destination Marketing Dogan Gursoy, Christina G. Chi, 2018-04-27 This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing. |
| dmo destination marketing organization: Destination Brands Nigel Morgan, Annette Pritchard, Roger Pride, 2012-05-23 This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. |
| dmo destination marketing organization: Marketing and Managing Tourism Destinations Alastair M. Morrison, 2018-09-13 Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike. |
| dmo destination marketing organization: Tourism and Hospitality Marketing Simon Hudson, 2009-05-12 With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources. |
| dmo destination marketing organization: Handbook on Tourism Market Segmentation , 2007 |
| dmo destination marketing organization: Tourism Innovation Vanessa Ratten, Vitor Braga, Jose Álvarez-García, Maria de la Cruz del Rio-Rama, 2019-06-26 Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective. Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research. This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry. |
| dmo destination marketing organization: The Competitive Destination J. R. Brent Ritchie, Geoffrey Ian Crouch, 2003 The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable. |
| dmo destination marketing organization: Destination Marketing Steven Pike, 2012-08-06 The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement. |
| dmo destination marketing organization: Evolution of Destination Planning and Strategy Larry Dwyer, Renata Tomljenović, Sanda Čorak, 2016-11-24 This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management. |
| dmo destination marketing organization: Tourism Destination Management Manuel Rodríguez-Díaz, Tomás F. Espino-Rodríguez, 2019-09-18 This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations. |
| dmo destination marketing organization: Tourist Destination Governance Eric Laws, Harold Richins, Jerome Francis Agrusa, 2011 This book examines the political order and the issues, processes and approaches in applying governance insights to tourist destinations. The book consists of 16 chapters presented in three parts. Part I introduces the reader to the issues and considerations of tourist destination governance. The four chapters in this part address the diversity of questions of relevance around regional destination development, community involvement, responsiveness and future outcomes of governance in the context of tourism. This includes an exploration of a variety of challenges regarding governance in emerging tourist destinations within the Greater Mekong in Asia, the conflicts in governance within a regional community in Scotland which has had a long history of golf tourism, the development of a typology of issues and pressures that affect tourist destination governance and the role of knowledge in good governance for tourist destinations. Part II explores the complexities and considerations of decision making and the significant role it plays in its specific relevance to tourist destination governance and tourism development within regional communities. In acknowledging that tourist destination development may involve contentious, complicated and arduous processes, this part recognizes that decision making has a prominent role to play in achieving effectiveness in governance. The three chapters in this part examine tourist destination decision making during times of crisis in Thailand, stakeholder roles in governance and decision making for a wildlife tour in Tonga, and the utilization of community involvement and empowerment as keys to success in regional tourist destinations. Part III provides further understanding regarding the approaches and solutions of tourist destination governance. This includes aspects of structural change, community engagement, networks and collaborations in the context of destinations. The five chapters in this part include the exploration of a process of governance change within a broader mountain tourist destination in Switzerland, utilizing effective networks as assistance to governance in destinations, community-based tourism governance solutions in a case study in Thailand and insights from complexity, network and stakeholder theories as approaches, including an understanding of a micro-macro context of tourist destination governance at its local/regional and national level. The concluding chapter examines the theory and methodology of governance studies, provide insights for tourist destination managers and researchers, and identify opportunities for further research into destination governance issues. This chapter discusses the application of governance concepts to other countries' governance and issues of conceptual importance, such as the need for ideology in the discussion of governance. This raises the question: does good governance of a tourist destination have to be based on democratic principles? Finally, the chapter looks at the concept of governance effectiveness. |
| dmo destination marketing organization: Destination Management and Marketing: Breakthroughs in Research and Practice Management Association, Information Resources, 2020-03-06 The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students. |
| dmo destination marketing organization: Tourist Destination Management Nazmi Kozak, Metin Kozak, 2019-04-27 This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike. |
| dmo destination marketing organization: Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities Handayani, Bintang, Seraphin, Hugues, Korstanje, Maximiliano E., 2019-04-12 As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast Asia, the role of emotions, experiences, and place attachment becomes a driving factor for tourists. Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities critically discusses the challenges associated with special interest tourism and how it can be used to overcome unfavorable impacts of tourism for the local community, as well as preserve cultural heritage. The book covers emerging issues such as sustainability, technological advances within this type of tourism, and responses to over tourism and tourism-phobia. It is ideally designed for government officials, policymakers, managers, industry professionals, and university students seeking current research on the recent growth of the tourism industry. |
| dmo destination marketing organization: New Governance and Management in Touristic Destinations Valeri, Marco, 2021-12-24 As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment. New Governance and Management in Touristic Destinations analyzes the most proper governance model to be implemented to increase the competitiveness of tourist destinations. It also focuses on the need to develop a managerial orientation capable of making the tourism system interact with tourism demand. Covering topics such as electronic word of mouth, gastronomic tourism, and sustainable development, this book is essential for practicing hospitality and tourism managers, professionals in the hospitality and tourism industry, specialists and consultants, government officials, researchers, educators, academicians, and students. |
| dmo destination marketing organization: Special Interest Tourism Sheela Agarwal, Graham Busby, Rong Huang, 2018-01-24 Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest-based tourism experiences. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It presents a contextualised overview of contemporary academic research, concepts, principles and industry-based practice insights, and also considers the future of special interest tourism in light of the emergence of ethical consumerism. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students. |
| dmo destination marketing organization: Destination Marketing Rupa Rathee, Pallavi Rajain, 2022-12-29 This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations. The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P’s of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism. |
| dmo destination marketing organization: Business Information Systems Workshops Witold Abramowicz, Rafael Corchuelo, 2019-12-16 This book constitutes revised papers from the nine workshops and one accompanying event which took place at the 22nd International Conference on Business Information Systems, BIS 2019, held in Seville, Spain, in June 2019. There was a total of 139 submissions to all workshops of which 57 papers were accepted for publication. The workshops included in this volume are: AKTB 2019: 11th Workshop on Applications of Knowledge-Based Technologies in Business BITA 2019: 10th Workshop on Business and IT Alignment BSCT 2019: Second Workshop on Blockchain and Smart Contract Technologies DigEX 2019: First International Workshop on transforming the Digital Customer Experience iCRM 2019: 4th International Workshop on Intelligent Data Analysis in Integrated Social CRM iDEATE 2019: 4th Workshop on Big Data and Business Analytics Ecosystems ISMAD 2019: Workshop on Information Systems and Applications in Maritime Domain QOD 2019: Second Workshop on Quality of Open Data SciBOWater 2019: Second Workshop on Scientific Challenges and Business Opportunities in Water Management |
| dmo destination marketing organization: Tourism Impacts, Planning and Management Peter Mason, 2020-08-03 Tourism Impacts, Planning and Management is a unique text, which links the three crucial areas of tourism: impacts, planning and management. Tourism impacts are multifaceted and are therefore difficult to plan for and manage. This title looks at all the key players involved – be they tourists, host communities or industry members – and considers a number of approaches and techniques for managing tourism impacts successfully. Now in its Fourth Edition, this bestselling text has been fully revised to include: new material on overtourism, dark tourism, child sex tourism in South East Asia, festival tourism, regional development and Artificial Intelligence updated tourism data and statistics new case studies on the economic impacts of tourism in France, the 20 places most reliant on tourism in 2018, Fáilte Ireland’s survey of good environmental practice in the industry, corporate social responsibility, as well as the above topical issues in tourism an updated Companion Website that includes PowerPoints, video and web links and a case study archive. The text is written in an accessible style and includes a plethora of features that engage and aid understanding. This accessible yet academically rigorous introduction to tourism impacts, planning and management is essential reading for all tourism students. |
| dmo destination marketing organization: Managing IT Human Resources Jerry N. Luftman, 2011 This book provides a comprehensive presentation of current and emerging perspectives focusing on all aspects of managing IT HR from the view of both practitioners and academics located around the globe--Provided by publisher. |
| dmo destination marketing organization: The Branding of Tourist Destinations Mark Anthony Camilleri, 2018-12-04 The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. |
| dmo destination marketing organization: Advertising and Branding: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2017-01-06 Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| dmo destination marketing organization: Tourism Planning and Destination Marketing Mark Anthony Camilleri, 2024-01-16 Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice. |
| dmo destination marketing organization: Boosting Tourism Development through Intellectual Property Development World Intellectual Property Organization, World Tourism Organization, 2021-04-23 This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html |
| dmo destination marketing organization: Destination Marketing Steven Pike, 2015-12-14 Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. |
| dmo destination marketing organization: World Heritage Sites Takamitsu Jimura, 2018-12-06 This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for a destination. Proper heritage management and conservation activities are always vital. Reviewing new areas of development, such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks, it Includes global case studies to relate theory into practice and covers a worldwide industry of over 1,000 cultural and natural heritage sites. |
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May 5, 2025 · You can access the system through the [D-Unit] button in the Data Menu or by using the shortcut key [Shift + O]. You can acquire stats by meeting the collection conditions of a …
Digimon Masters - GAMEKING
Crescimento de Digimon e Digievolução Todos os Digimons são chocados de Digitama - ovo. Desde a eclosão, eles crescem e passam por diferentes estágios de Digievolução na seguinte ordem: …
Digimon Masters - Wikipedia
Digimon Masters (Korean: 디지몬 마스터즈) also known as Digimon Masters Online is a free-to-play, massive multiplayer online role-playing game [2] (MMORPG) with microtransactions. [3] .
Digimon Masters Online on Steam
DMO is MMO featuring the ever-popular Digimon franchise. This long awaited game will feature a deeper RPG experience, enhanced graphics and adrenaline-pumping real-time combat. Both new …
Quests - Digimon Masters Online Wiki - DMO Wiki
Quests are an essential part of every MMORPG, and so, Digimon Masters Online is no different. There are over 250 quests, each of them with their own requirements and actions. There are …
Digimon Masters - GAMEKING
Download the latest Direct X to improve your playing environment.
Discover Puerto Rico Celebrates a Record-Breakin…
Discover Puerto Rico is a private, not-for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity …
for the Governance & Administration of Destinatio…
Decide what role the DMF Collectors will take in destination marketing. Will the DMF Collectors: Simply collect revenues and provide these to the local Destination Marketing Organization (DMO)? Act as …
Case Study Tenerife gains a competitive edge by attractin…
DMO Case Study Tenerife Turismo de Tenerife, the Destination Marketing Organization (DMO) responsible for Tenerife’s tourism sector, has partnered with Amadeus to position the island as …
FY23 DMO HANDBOOK-020922 - Montana
A Destination Marketing Organization (DMO) is a non-profit entity charged with marketing and providing visitor services locally. Destination marketing organizations or convention and visitor’s bureau …
CHIEF MARKETING OFFICER - SearchWide Global
Visit Seattle has served as the official destination marketing organization (DMO) for Seattle and King County for more than 50. years. A 501(c)(6) organization, Visit Seattle enhances the economic …
DESTINATION MARKETING SERVICES AGREEMENT - H…
a destination marketing organization pursuant to Chapter 13 of Title 48 of the Official Code of Georgia Annotated , and a corporation created under the laws of the State of Georgia , and is qualified as a …
Standard DMO Performance Reporting
accreditation through the Destination Marketing Accreditation Program (DMAP). DMAP is an independent international body defining quality and performance issues in destination marketing and recognizing …
School of Business, Dalhousie University, Halifax, Canada
• Firstly, did they primarily pertain to the Destination Management Organization (DMO) or to the Destination (D). In this regard, we found that, based on our sample of studies (see Table 1), a …
IMPLEMENTASI DESTINATION MANAGEME…
program Destination Management Organization (DMO) in the BromoTenggerSemeruNational Park in 2010-2014 ; (2) factors supporting and inhibiting factors progam Destination …
RESOLUTION 22-2021 A RESOLUTION OF THE MAY…
official destination marketing organization (dmo) for the purpose of coordinating tourism promotion with the arizona office of tourism (aot), and designating and authorizing the city manager to execute …
A study on status of the Japanese Destination Mana…
また、時にDMOはDestination Marketing Organization と記されるが、 Destination Marketingは、「旅行目的地のイメージアップや地域の旅 行商品の販売促進を実施すること」を指し、Destination …
Journal of Tourism & Hospitality - Longdom
(TPB), and other tourism organizations in developing marketing strategies to combat the Coronavirus pandemic. The PDOT and TPB are the Philippines’ Destination Marketing Organization (DMO) that is …
Dmo Destination Marketing Organization - origin-impurit…
Dmo Destination Marketing Organization dmo destination marketing organization: Destination Marketing Organisations Steven Pike, 2007-06-01 Travellers are now spoilt by choice of available …
Supporting DMO Marketing Grant FY22 Funding Progra…
The purpose of the Supporting Destination Marketing Organization (DMO) Grant is to reach potential travelers to Missouri with focused tourism-marketing campaigns. These campaigns are conducted by …
TOWARDS A MODEL OF THE ROLES AND ACTIVITIES OF …
dmo – a destination marketing or management organization? Tourism is a rapidly evolving industry that has become increasingly competitive in …
Destination Management Marketing Organization
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TRAVEL SOUTH DAKOTA - sdvisit.com
DMO (Destination Marketing Organization) Marketing Assistance Program through the State and Local Fiscal Recovery Funds (SLFRF) as part of the American Recovery Plan Act. Per the Act, these funds are …
Small Town Tourism and Marketing: Is a Destination …
This article explores the potential of a Destination Marketing Organization (DMO) to enhance tourism and marketing in small towns, using Philippolis in the Free State province of South Africa ... provide …
DESTINATION MANAGEMENT HANDBOO…
4.3 Destination marketing and sales 31 4.4 Visitor and destination services 32 4.5 Skills development and training 33 ... - DMO Articles of Association – Main headings 70 Annex 5 - The process of …
日本版DMOについての一考察 - core.ac.uk
「DMO（Destination Marketing / Management Organization）」の重要性に気づき、日本版DMO の創設を行っている。 そこで、本論文では、もう一度、DMOとは何かを整理したうえで、日 …
President & CEO Opportunity
Experienced Destination Marketing Organization (DMO) or Convention & Visitors Bureau (CVB) or Chamber of. Commerce (CoC) and community minded leaders with a successful track record …
Destination marketing organization website visito…
Destination marketing organization website visitors’ flow experience: an application of Plog’s model of personality, Journal of Travel & Tourism Marketing, 35:4, 397-409, DOI: 10.1080/10548408 ...
Discover Puerto Rico Unveils 2021-22 Strategic Marketin…
Destination Marketing Organization (DMO) details path forward to attain strongest-ever tourism results San Juan, Puerto Rico, July 8, 2021 – Aggressive efforts to maintain Puerto Rico’s visibility and …
Destination Marketing Organization Affidavit Cove…
3. Renewal of DMO Affidavits will be required on an annual basis. 4. A DMO is defined as a not-for-profit organization or governmental unit that is responsible for the tourism promotion and marketing of …
MEMORANDUM OF AGREEMENT REGARDING …
trade shows by a qualified destination marketing organization designated by the City of Savannah; and WHEREAS, that an amount equal to 33.8% of total amount of taxes collected at the rate of 8 ...
Discover Puerto Rico Receives Destination Mark…
Destination Marketing Organization (DMO), was awarded the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization's commitment to …
The Role of Destination Marketing Organizations in …
Destination Marketing Organizations (DMOs) play a pivotal role in shaping tourists' perceptions and ... According to the United Nations World Tourism Organization (UNWTO), international …
TRAVEL SOUTH DAKOTA - SDVisit.com
DMO (Destination Marketing Organization) Marketing Assistance Program through the State and Local Fiscal Recovery Funds (SLFRF) as part of the American Recovery Plan Act. Per the Act, these funds are …
IMPLEMENTASI DESTINATION MANAGEME…
program Destination Management Organization (DMO) in the BromoTenggerSemeruNational Park in 2010-2014 ; (2) factors supporting and inhibiting factors progam Destination …
CVB’S: Not Your Parents’ Destination Marketing Org…
What is a Destination Marketing Organization (DMO) • A destination marketing organization or convention and visitor bureau promotes a town, city, region, or country in order to increase …
4 RFP questions - Destination Think
Destination Think! is a team of leading, international, destination marketing specialists who can unleash the power of word-of-mouth across every aspect of a destination marketing organization. One …
Destination marketing organisations add value to
various destinations (World Tourism Organization, 2021). While being flagged as one of the main pandemic spreaders, the aviation industry has also ... partnerships with stakeholders such as Destination …
Destination Marketing Association of Canada - tiac …
managed by the association or transferred to the Destination Marketing Organization (DMO), 2-Municipally legislated hotel levy. Generally collected by the municipality as a commercial tax, and then transferred in …
我が国のDMOにおける マーケティング概念の捉え方の考察
山（2016）は、海 外 の DMO 組 織 を Destination Marketing Organization と Destination Management Organization に分類化している。 海外と国内の比較に関し、菅野ら （2018）は、海外では「地域 …
DESTINATION
On its 100th anniversary, Destination Marketing Association International (DMAI) is taking a bold leadership step with the DestinationNEXT initiative. The vision is to provide Destination Marketing …
「DMO」の形成・ 確立に係る手引き - 国土交通省
「DMO（Destination Management / Marketing Organization）」の形成･ 確立は、諸外国のDMOと呼ばれる観光振興組織が備える各種データ等の収 集･分析、戦略の策定･KPIの設定、PDCAサイクル …
観光地域づくり法人（DMO）の登録について
※「観光地域づくり法人（DMO）」とは（Destination Marketing/ Management Organization） 地域の「稼ぐ力」を引き出すとともに地域への誇りと愛着を醸成する「観光地経営」の視点に立っ
Marketing Communication Collaboration Destination M…
Destination Marketing Organization(DMO) has an important role in marketing communications for Indonesian tourism destinations, Taman Mini Indonesia Indah New Face which was launched on …
A LITERATURE REVIEW ON DESTINATION MANAGEME…
Marketing, Destination Management Organization (DMOs), Destination Management and Branding. A methodological review was conducted on more than twenty articles that varied …
DESTINATION MANAGEMENT ORGANIZAT…
The concept of destination management organization (DMO) is understood and applied from highly ... Destination marketing 52 51.49 In the case of both areas of interest, there was an …
PART I Introduction to destination management an…
•A coordinating organization structure has been created: A destination management organization (DMO) leads and coordinates the tourism efforts of the place.
DESTINATION MARKETING ORGANIZATION REQUEST …
time destination marketing organization (DMO). The contract award will be funded entirely from the proceeds of the portion of San Juan County’s Lodging Tax that is dedicated to the promotion of tourism. …
ResearchGate
Destination Marketing Organization: Theory and Practice Astri Rumondang Banjarnahor, Marulam MT Simarmata Juliater Simarmata, Nova Purnama Lisa, Deske W. Mandagi
WORKING WITH YOUR LOCAL DESTINATION MAR…
WHAT IS A DESTINATION MARKETING ORGANIZATION (DMO)? •We work in a proactive, strategic, visitor-centered approach to the economic and cultural development of the community. •We …
CITY OF PLYMOUTH AGENDA Special City Council May 14…
Katie Langland, Destination Marketing Coordinator . Jennifer Tomlinson, Parks and Recreation Director Date: 5/7/2024 Item: Destination Marketing Organization (DMO) Naming . The purpose of this …
A LITERATURE REVIEW ON DESTINATION MANAGEME…
Ritchie (2005) who gives various views of DMOs as a Destination Marketing Organization and Destination Management Organization. It tries to propose a model that describes the possible activities ...
DESTINATION MANAGEMENT ORGANIZA…
in Indonesia. Using explorative analysis method, this paper finds that DMO in those regions basically still depends on the coordination tourism stakeholders, destination crisis management and …
Destination Missoula FY 23-24 DMO Plan
DESTINATION MISSOULA MARKETING PLAN 2023 – 2024 1 Destination Missoula FY 23-24 DMO Plan. 2 DESTINATION MISSOULA MARKETING PLAN 2023 – 2024 TABLE OF CONTENTS …
Performance of the Japanese Destination - dpublication.c…
Dec 11, 2021 · of Destination Management Organizations (DMOs) Preparing DMOs for new challenges.” The Guideline discusses that the destination management is “the coordinated management of all the …
FISCAL YEAR 2024-2025 DMO STRATEGIC MARKETI…
As the Town’s Designated Marketing Organization (DMO) we have the unique privilege to steward the community’s identity to the world. Aligning our destination out-marketing messaging …
