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| financial advisor facebook ads: The Marketing Guide For Financial Advisors Claire Akin, 2019-11-06 The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing. |
| financial advisor facebook ads: The Social Media Handbook for Financial Advisors Matthew Halloran, Crystal Thies, 2012-06-28 Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals Presents expert communication advice from top financial advisor coach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard. |
| financial advisor facebook ads: Ultimate Guide to Facebook Advertising Perry Marshall, Thomas Meloche, Bob Regnerus, 2020-10-13 New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight |
| financial advisor facebook ads: The Socially Savvy Advisor Jennifer Openshaw, 2014-11-13 The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy. |
| financial advisor facebook ads: The Irresistible Consultant's Guide to Winning Clients David A. Fields, 2017-03-21 This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers |
| financial advisor facebook ads: The White Coat Investor James M. Dahle, 2014-01 Written by a practicing emergency physician, The White Coat Investor is a high-yield manual that specifically deals with the financial issues facing medical students, residents, physicians, dentists, and similar high-income professionals. Doctors are highly-educated and extensively trained at making difficult diagnoses and performing life saving procedures. However, they receive little to no training in business, personal finance, investing, insurance, taxes, estate planning, and asset protection. This book fills in the gaps and will teach you to use your high income to escape from your student loans, provide for your family, build wealth, and stop getting ripped off by unscrupulous financial professionals. Straight talk and clear explanations allow the book to be easily digested by a novice to the subject matter yet the book also contains advanced concepts specific to physicians you won't find in other financial books. This book will teach you how to: Graduate from medical school with as little debt as possible Escape from student loans within two to five years of residency graduation Purchase the right types and amounts of insurance Decide when to buy a house and how much to spend on it Learn to invest in a sensible, low-cost and effective manner with or without the assistance of an advisor Avoid investments which are designed to be sold, not bought Select advisors who give great service and advice at a fair price Become a millionaire within five to ten years of residency graduation Use a Backdoor Roth IRA and Stealth IRA to boost your retirement funds and decrease your taxes Protect your hard-won assets from professional and personal lawsuits Avoid estate taxes, avoid probate, and ensure your children and your money go where you want when you die Minimize your tax burden, keeping more of your hard-earned money Decide between an employee job and an independent contractor job Choose between sole proprietorship, Limited Liability Company, S Corporation, and C Corporation Take a look at the first pages of the book by clicking on the Look Inside feature Praise For The White Coat Investor Much of my financial planning practice is helping doctors to correct mistakes that reading this book would have avoided in the first place. - Allan S. Roth, MBA, CPA, CFP(R), Author of How a Second Grader Beats Wall Street Jim Dahle has done a lot of thinking about the peculiar financial problems facing physicians, and you, lucky reader, are about to reap the bounty of both his experience and his research. - William J. Bernstein, MD, Author of The Investor's Manifesto and seven other investing books This book should be in every career counselor's office and delivered with every medical degree. - Rick Van Ness, Author of Common Sense Investing The White Coat Investor provides an expert consult for your finances. I now feel confident I can be a millionaire at 40 without feeling like a jerk. - Joe Jones, DO Jim Dahle has done for physician financial illiteracy what penicillin did for neurosyphilis. - Dennis Bethel, MD An excellent practical personal finance guide for physicians in training and in practice from a non biased source we can actually trust. - Greg E Wilde, M.D Scroll up, click the buy button, and get started today! |
| financial advisor facebook ads: Scientific Advertising Claude C. Hopkins, 1968 |
| financial advisor facebook ads: Selling the Invisible Harry Beckwith, 2000-10-15 SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees. |
| financial advisor facebook ads: Sell Anything Online Anaita Sarkar, 2021-01-10 An actionable digital marketing playbook to help grow e-commerce businesses in Australia |
| financial advisor facebook ads: Killer Facebook Ads Marty Weintraub, 2011-07-15 Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate Likes, promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns. |
| financial advisor facebook ads: Client Psychology CFP Board, 2018-02-19 A Client-Centered approach to Financial Planning Practice built by Research for Practitioners The second in the CFP Board Center for Financial Planning Series, Client Psychology explores the biases, behaviors, and perceptions that impact client decision-making and overall financial well-being. This book, written for practitioners, researchers, and educators, outlines the theory behind many of these areas while also explicitly stating how these related areas directly impact financial planning practice. Additionally, some chapters build an argument based solely upon theory while others will have exclusively practical applications. Defines an entirely new area of focus within financial planning practice and research: Client Psychology Serves as the essential reference for financial planners on client psychology Builds upon and expands the body of knowledge for financial planning Provides insight regarding the factors that impact client financial decision-making from a multidisciplinary approach If you’re a CFP® professional, researcher, financial advisor, or student pursuing a career in financial planning or financial services, this book deserves a prominent spot on your professional bookshelf. |
| financial advisor facebook ads: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Dave Kerpen, 2011-06-07 THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking |
| financial advisor facebook ads: Advice That Sticks Moira Somers, 2018-02-28 The advice is sound; the client seems eager; and then... nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients’ well-being is compromised, opportunities are lost, and the professional relationship grows strained. Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, however, is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams. The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioural economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum. |
| financial advisor facebook ads: Money Honey Rachel Richards, 2017 Let's face it: Adulting is hard, especially when it comes to money management. In Money Honey, former financial advisor Rachel Richards achieves the impossible by bringing humor and sass to the dreaded subject of personal finance.An avid investor and business owner, Rachel talks straight about how to attain financial freedom. You'll find no shortage of valuable nuggets in this tough-love guide that will teach you how to:*Double your income and halve your expenses*Consolidate your student loans and lower your interest rate*Open a brokerage account and make a trade so that you can start investing in the stock market*Allocate your money between debt payoff, short-term savings, and retirement*...and lots more!Most importantly, you'll learn Rachel's 7 Simple Steps for getting your financial $hit together. If you're ready to whip your finances into shape and have fun while doing so, this book is for you. |
| financial advisor facebook ads: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| financial advisor facebook ads: THE MEANINGFUL MONEY HANDBOOK Pete Matthew, 2018-09-17 In The Meaningful Money Handbook, personal finance expert and podcaster extraordinaire Pete Matthew guides you through everything you need to KNOW and everything you need to DO to build a secure financial future for yourself and your family. This is achievable for everyone by following three simple steps: 1. Spend less than you earn and clear debt. 2. Insure against disaster. 3. Build up your savings and invest wisely. You will learn: • How to get out of debt as quickly as possible. • Techniques for good financial control, so you can avoid getting into debt again. • The importance of insurance for laying down a foundation on which to build a solid financial plan, which isn’t washed away by an unexpected disaster. • How to save and invest simply and efficiently so that you can work your way towards future financial freedom. No matter your starting position, or your existing level of comfort with dealing with your money, Pete Matthew’s calm, straightforward and jargon-free approach will appeal to you and help you to set out on the right path. The Meaningful Money Handbook is a practical guide to succeeding with money by cutting out the stuff you don’t need to know, and clarifying the essential things you need to do, to make a real difference to your life. Don’t put it off any longer – pick up this book and start to take a meaningful approach to your money today. |
| financial advisor facebook ads: The RichLife Beau Henderson, 2015-07-21 Do you have enough money? Are you taking care of your family? Do you know what to do with the money you have? Are you rich? The truth about money might surprise you. The answers to these questions will challenge you. Financial Advisor and Certified Success Coach, Beau Henderson has a fresh new approach to wealth creation and investing. He will tell you things about money that no one else will – what it is, who it serves, and the effect it has on all areas of your life, including health, relationships, and business. It doesn't matter where you are with regards to your finances. You can make the 10 Investments and apply the one Master Principle outlined in this book to raise your financial IQ and get on track towards building a blueprint for true wealth that will leave a legacy for future generations. And … BEST of all … it is NOT as hard or as complicated as everyone else out there would like you to believe! Here is what you will learn within the covers of this life-changing book: Wise Stewardship and creating favorable conditions for success. How to master Your Money Map to be in the top 5%. How to live your unique definition of a RichLife. The connection between money and relationships. How to quit repeating the same mistakes once and for all. How to build a portfolio to ensure True Wealth. Thieves that can take you out of the game and steal your RichLife. The #1 Investment for you right now. How to easily uncover your purpose. The connection between money and health. The one discipline that guarantees success. How to increase your energy. The importance of clarity. Giving back and getting more. How to invest in unique experiences. Attaining the priceless asset – Peace of Mind. |
| financial advisor facebook ads: The 1-Page Marketing Plan Allan Dib, 2021-01-25 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
| financial advisor facebook ads: The Complete Guide to Facebook Advertising Brian Meert, 2019-12 UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWSThis is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand. - Duc, CaliforniaIt's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need. - Sergio, FloridaThis book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening. - Mackenzie, New YorkThis complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know. - Mary, California |
| financial advisor facebook ads: You've Been Framed Ray Sclafani, 2015-10-14 Reframe wealth management to achieve sustainable success in financial services You've Been Framed™ is a step-by-step guide for achieving ultimate profitability and sustainability for your financial advisory firm. Whether you're a savvy entrepreneur ready to dominate your competitors, or a more experienced advisor moving toward selling your practice, this guide will help you proactively reframe your business. You'll learn how to grow your pipeline of prospects, win the next generation of clients, and deepen your business so it can thrive without you—leaving you free to pursue what matters to you. Build your business on a holistic foundation of wealth management and assemble the team that will take you to the top as you develop a whole new perspective from which to offer your services. Transform your role from directive advisor to trusted advocate. Completely shift the paradigm, and make yourself the de facto solution to your clients' wealth management issues. Whether it's the firm with which you're affiliated or the types of products and services you offer, you've been framed. As a wealth management advisor, your clients have little understanding of what you do or why you do it. Even your team may have the wrong idea. This book helps you clarify and demonstrate the value of your knowledge and skills, so you can frame your work on your own terms. Build and showcase your enterprise value Renew client relationships and attract new demographics Become a leader with proven team-building tools Shift your role from advisor to advocate If you haven't effectively led discussions to co-create what your business stands for—and what differentiates it from competitors—you're losing talent, prospects, and business. You've Been Framed™ gives you the perspective you need to thrive in the new financial environment, and achieve sustainable success. |
| financial advisor facebook ads: Get Rich Click! Marc Ostrofsky, 2013-01-08 The Internet is changing the way business is conducted and fortunes are made. Get Rich Click! shows readers how to jump in and begin making money online immediately. |
| financial advisor facebook ads: Double your sales leads in the next 30 days without spending a cent more on advertising George Oliveira, 2014-10-02 How to double your sales leads in the next 30 days without spending a cent more on advertising. Get the proven strategy we use to double and triple the number of sales leads we generate for our clients. This simple 3-step formula has worked for every service-based business we've worked with. Find out today:Why most businesses can't make online advertising profitable and how you can overcome this barrierHow to use Google and Facebook's auction system to your advantage in IrelandThe biggest misconception with maximising the performance of your ad campaigns and why it's costing you moneyThe secret weapon used by the most advanced online marketers in the world |
| financial advisor facebook ads: What the Happiest Retirees Know: 10 Habits for a Healthy, Secure, and Joyful Life Wes Moss, 2021-10-26 The bestselling author of You Can Retire Sooner Than You Think and host of Money Matters reveals the 10 essential habits for a rich, rewarding, and blissful retirement. What does it take to have a truly happy retirement? Is it money? A mortgage-free home? An active social life? A long-lasting marriage—or maybe a new one? Finance expert, author, and radio host Wes Moss asked more than 2,000 of the nation’s happiest retirees to find out—and their answers may surprise you. Through a series of revealing surveys, Moss noticed a pattern of distinct, recognizable habits that the happiest retirees shared, from the simplest of lifestyle choices to the smartest of financial strategies. These are the kinds of habits anyone can develop—the perfect road map to a healthy, secure, and joyful retirement—sooner. Whether you’re already retired or just starting to make plans, these 10 simple actions and attitudes can make a profound difference in every aspect of your life. The book is packed with hard-won wisdom and invaluable advice on how to make little changes now that will have the biggest impact later. It’s filled with proven ways to develop smarter habits with: Money (“Think river, not reservoir”); Family (“Get your kids off your payroll”); Housing (“Live mortgage-free”); Investing (“Be a tomorrow investor”); Spending (“Be pound wise—so you can be penny foolish”); and much more. With these 10 transformational habits, you can stop obsessing over money, stay socially connected, and start enjoying your new life—as the happiest retiree on the block. |
| financial advisor facebook ads: Zucked Roger McNamee, 2019-02-05 One of the Financial Times' Best Business Books of 2019 The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly—to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us. |
| financial advisor facebook ads: The Roadmap to Marketing Any Business Ashley Morrison, 2018-02-11 Did you enjoy the choose your own adventure books when you were younger? Well, this book is that for business owners. This book will take you through the considerations to determine how you need to market and grow your business. |
| financial advisor facebook ads: Instant Referrals Bradley J. Sugars, Brad Sugars, 2006-01-09 Turn your best customers into your most passionate promoters. If you're the kind of business owner who hates cold calling and chasing after new leads, then you'll love the easy referral strategies in Instant Referrals used by self-made millionaire and entrepreneurial expert Brad Sugars. Discover how to: Evaluate a referral-based system that's right for your business Determine which customers you want referred to you- and which you don't Transform satisfied customers into your biggest fans by continually exceeding their expectations Create ways to use referrals to generate more buzz for your business Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training |
| financial advisor facebook ads: The Truth about Money Ric Edelman, 2005 Explaining difficult concepts in plain English with a breezy style, this third edition has new material covering new tax laws, retirement savings strategies, a chapter on identity theft, and question-and-answer sidebars. |
| financial advisor facebook ads: How a Second Grader Beats Wall Street Allan S. Roth, 2011-01-25 Straightforward strategies from a successful young investor In How a Second Grader Beats Wall Street, you'll follow the story of Kevin Roth, an eight-year-old who was schooled in simple approaches to sound investing by his father, seasoned financial planner Allan Roth, and discover exactly how simple it can be to become a successful investor. Page by page, you'll learn how to create a portfolio with the widest diversification and lowest costs; one that can move up your financial freedom by a decade and dramatically increase your spending rate during retirement. And all this can be accomplished by using some common sense techniques. Along the way, Kevin and his dad discuss fresh, new approaches to investing, and detail some tried-and-true, but lesser known approaches. They also take the time to debunk the financial myths and legends that many of us accept as true, and show you what it really takes to build long-term wealth with less risk. Discusses how to design a portfolio composed of a few basic building blocks that can be tweaked to fit your personal needs Addresses how you can reengineer your portfolio in order to stop needlessly paying taxes Reveals how you can increase returns, regardless of which direction the market goes, by picking the low-hanging fruit we all have in our portfolios With just a little time and a little work, you can become a better investor. With this book as your guide, you'll discover how a simpler approach to today's markets can put you on the path to financial independence. |
| financial advisor facebook ads: Rewirement Jamie P Hopkins, 2021-04-27 Common misconceptions, assumptions, and behavioral biases often prevent people from building robust and flexible retirement plans-and this is an enormous problem. If you don't know your decisions are based on false assumptions, how can you avoid making serious mistakes? Rewirement: Rewiring the Way You Think about Retirement! offers a solution. Under the expert guidance of Jamie P. Hopkins, Esq., CFP(R), RICP(R), you'll learn to identify problems that might sabotage your savings while learning how to build and implement the retirement plan you need. The 2nd Edition of Rewirement goes even further in the behavioral traps that might set you on the wrong path for retirement. Additionally, the book has been updated to address changes in tax laws, retirement planning, and public policy that have taken place over the last few years. Considered one of the top forty financial services professionals under the age of forty by InvestmentNews, and as a top young attorney by the American Bar Association, Hopkins provides an accessible and actionable ten-step process for building your retirement income plan. You'll discover the basics of retirement planning, details on Social Security, tax diversification strategies, how to tap into home equity, and how best to use employer-sponsored plans. At the same time, you'll learn how to prepare for long-term care while protecting yourself against market risks. Essential reading for anyone who needs to make quality financial decisions, Rewirement lays out the process needed to develop a retirement income plan in easily understood steps. Do you need to rewire your retirement thinking? Would you know if you did? |
| financial advisor facebook ads: Subprime Attention Crisis Tim Hwang, 2020-10-13 From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today. |
| financial advisor facebook ads: How to Be a 20-Minute Trader Jeremy Russell, 2024-02-13 An easy and straightforward stock trading system perfect for investors in any kind of market In How to Be a 20-Minute Trader: An Essential Guide for All Traders in Any Market, celebrated investor and trading educator Jeremy Russell delivers an incisive and one-of-a-kind guide to capitalizing on small movements in stock prices with call options...all within just 20 minutes. The author’s system replaces the complicated cauldron of charts, symbols, strategies, and monitors with a straightforward method of predicting several-cent increases in stock prices, buying them before they occur, and selling them a few moments later. You’ll find trading techniques that don’t rely on hard-to-predict market trends or put your money at the mercy of unanticipated market crashes. You’ll also discover: Strategies that don’t require additional or specialized training or education in investing A comprehensive system that lacks a long runway, allowing you to get started implementing its lessons immediately A style that makes even complex investing concepts seem easy, simple, and straightforward The perfect roadmap to effective trading for investors and traders from all walks of life, How to Be a 20-Minute Trader is an essential resource towards making money in the markets without leaving your cash at risk for more than a few minutes at a time. |
| financial advisor facebook ads: The 5 Mistakes Every Investor Makes and How to Avoid Them Peter Mallouk, 2014-07-22 Identify mistakes standing in the way of investment success With so much at stake in investing and wealth management, investors cannot afford to keep repeating actions that could have serious negative consequences for their financial goals. The Five Mistakes Every Investor Makes and How to Avoid Them focuses on what investors do wrong so often so they can set themselves on the right path to success. In this comprehensive reference, readers learn to navigate the ever-changing variables and market dilemmas that often make investing a risky and daunting endeavor. Well-known and respected author Peter Mallouk shares useful investment techniques, discusses the importance of disciplined investment management, and pinpoints common, avoidable mistakes made by professional and everyday investors alike. Designed to provide a workable, sensible framework for investors, The Five Mistakes Every Investor Makes and How to Avoid Them encourages investors to refrain from certain negative actions, such as fighting the market, misunderstanding performance, and letting one's biases and emotions get in the way of investing success. Details the major mistakes made by professional and everyday investors Highlights the strategies and mindset necessary for navigating ever-changing variables and market dilemmas Includes useful investment techniques and discusses the importance of discipline in investment management A reliable resource for investors who want to make more informed choices, this book steers readers away from past investment errors and guides them in the right direction. |
| financial advisor facebook ads: The Motivation Myth Jeff Haden, 2018-01-09 From Inc.com's most popular columnist, a counterintuitive--but highly practical--guide to finding and maintaining the motivation to achieve great things. It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. Motivation as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal. Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level--at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the past—and offers practical advice that anyone can use to stop stalling and start working on those dreams. Haden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspiration --as Tony Robbins and adherents of The Secret believe--but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn 2 million readers a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month. Success isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life. |
| financial advisor facebook ads: Doing Business on Facebook: The Mini Missing Manual E. A. Vander Veer, 2010-06-18 Facebook isn't just for college kids anymore. Thousands of companies use the site for everything from project collaboration and advertising to filling--and finding--jobs. This Mini Missing Manual is aimed at professionals who want to use Facebook to help them in the work world. Whether you're looking for a gig or want to boost your company's sales, you'll find useful tips you can apply today. |
| financial advisor facebook ads: Publish. Promote. Profit. Kosberg, 2018-07-31 In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond how to self publish or book marketing Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media. Praise for Rob Kosberg and Publish. Promote. Profit. I first met Rob and Best Seller Publishing 3 years ago when I was looking for a publisher and marketing expert for my book anthology series, Put a Shark in your Tank. Rob became a friend, trusted adviser and later a partner with me on our new book series. The strategies and tactics Rob teaches in this book are truly cutting edge and what's working right now with him and his clients, including me. Rob outlines the strategies necessary to not just have great content but to get your content into the hands of your ideal client and build yourself a platform and legacy with it. In this book Rob shows you how to go from hunting for clients to being The Hunted. I am thrilled to see this content get into the hands of those with a message that the world needs to hear. As I was once told I now tell you. It's time to leave the shadows and make an impact with your message. Here's to building your legacy. - KEVIN HARRINGTON Inventor of the Infomercial and original Shark on ABC's Shark Tank Rob has a system that works, he takes a personal interest in his authors and to me it is a one stop shop that was a savings of time, energy and money and also helped move this project forward in a very efficient way. My thanks go out to Rob and BSP because they did help make my book a BEST SELLER. - DELANO LEWIS Former U.S. Ambassador to South Africa, Best Selling Author of It All Begins With Self Section One: Publish S'mores Anyone? (Laying the Foundation of a great book) Lions, Tigers, and Bears? No-Titles, Subtitles, and Contents: Now That's Scary The Problem with Writing Is the Writing Section Two: Promote Rocket Man (or Woman) Book Launch Success The 800-Pound Gorilla Launch Party - How to Launch Your Book to Success Section Three: Profit Fiesta (Birthday) Time - How To Really Make A Profit With Your Book Options, Options, and More Options - Examples of Clients Successes The Power of Speaking - How To Use Your Book To Get Speaking Engagements Media Fame, Shall We? - How To Use Your Book To Get Media The Lifeblood of Business - Generate Leads With Your Book |
| financial advisor facebook ads: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| financial advisor facebook ads: The Index Card Helaine Olen, Harold Pollack, 2016-01-05 “The newbie investor will not find a better guide to personal finance.” —Burton Malkiel, author of A RANDOM WALK DOWN WALL STREET TV analysts and money managers would have you believe your finances are enormously complicated, and if you don’t follow their guidance, you’ll end up in the poorhouse. They’re wrong. When University of Chicago professor Harold Pollack interviewed Helaine Olen, an award-winning financial journalist and the author of the bestselling Pound Foolish, he made an offhand suggestion: everything you need to know about managing your money could fit on an index card. To prove his point, he grabbed a 4 x 6 card, scribbled down a list of rules, and posted a picture of the card online. The post went viral. Now, Pollack teams up with Olen to explain why the ten simple rules of the index card outperform more complicated financial strategies. Inside is an easy-to-follow action plan that works in good times and bad, giving you the tools, knowledge, and confidence to seize control of your financial life. |
| financial advisor facebook ads: Email Mastery! Dean Jackson, 2013-10-10 Get more prospects, convert more leads and orchestrate referrals with Email Mastery!I developed this idea for a real estate agent client who had generated a lot of leads from their website, and got so busy they ended up neglecting a lot of the people who had responded to their ads.They had a few hundred people who had inquired over the previous six months, and they had not been in communication with them at all. And that was the birth of what I call The Amazing 9-Word Email That Revives Dead LeadsWe've sent thousands of those emails over the last few years with amazing results.In Email Mastery! you'll get winning subject lines, sample 9-word emails, and word-for-word campaigns you can copy to reconnect, revive, and convert more leads! |
| financial advisor facebook ads: Inside Facebook Karel M. Baloun, 2007 As an early engineer, I was on the inside during Facebook's explosive growth. In Inside Facebook, I'll give you the scoop on the company as it became the premiere online environment for U.S. college students, including how and by whom the products were made, how you can use them best, views on what makes social networks so valuable, and where the industry is headed. You, too, can achieve startup success and attain your greatest dream; I hope to inspire you toward fulfilling your potential. Love the book. It captures the ethos of the place and a substantial degree of the vision and drive which is a secret to success. -David Kopp, Sr. Director, Community at Yahoo! Inside Facebook is a compelling look inside at a fascinating moment. It's a riveting read. Karel may be an Engineer, but after reading Inside Facebook you'll see he's a great storyteller. I couldn't get myself to stop reading and wanting more. -Ariel McNichol, CEO of mEgo. I love the style. It's made for college students, like Facebook. Karel takes you into the personalities and minds behind Facebook. A must read for young entrepreneurs, and anyone into online social networking. -Mohammad Naqvi, UCR, creator of Facebook Notifier at fbQuick.com |
| financial advisor facebook ads: Entrepreneur Lars Tvede, Mads Faurholt, 2018-10-08 Build a world class business with a clear blueprint to success Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you’re an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being. Build or revitalise a business with proven methods from two globally-recognized experts in the field Develop an effective business plan to maximise your probability of success Understand funding markets and raise capital necessary to start or grow your business Grow your business by beating the competition and dominating your market Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams. |
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Yahoo Finance - Stock Market Live, Quotes, Business & Finance …
Encouraging economic data has boosted market hopes for Fed rate cuts, but policymakers remain cautious. Trump's tariff timeout is almost up. Here's what could happen next.
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Google Finance provides real-time market quotes, international exchanges, up-to-date financial news, and analytics to help you make more informed trading and investment decisions.
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Global Business and Financial News, Stock Quotes, and Market Data and Analysis. CNBC is the world leader in business news and real-time financial market coverage. Find fast, actionable...
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Americans spend $10 billion more on Mother’s Day than Father’s Day. What’s going on? So your company offered you a buyout. Should you take it? Here’s what to know. Hate paying so much …
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