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| dr squatch marketing agency: What Great Brands Do Denise Lee Yohn, 2014-01-07 Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights. |
| dr squatch marketing agency: Product-Led Growth Bush Wes, 2019-05 Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done. - Nir Eyal, Wall Street Journal Bestselling Author of Hooked |
| dr squatch marketing agency: The Devil's Mercedes Robert Klara, 2017-03-07 Critically acclaimed author Robert Klara's The Devil's Mercedes chases down one of the most improbable stories of the postwar era: the national drama that erupted when Hitler’s armored limousine surfaced in the US. In 1938, Mercedes-Benz began production of the largest, most luxurious limousine in the world. A machine of frightening power and sinister beauty, the Grosser 770K Model 150 Offener Tourenwagen was 20 feet long, seven feet wide, and tipped the scales at 5 tons. Its supercharged, 230-horsepower engine propelled the beast to speeds over 100 m.p.h. while its occupants reclined on glove-leather seats stuffed with goose down. Armor plated and equipped with hidden compartments for Luger pistols, the 770K was a sumptuous monster with a monstrous patron: Adolph Hitler and the Nazi party. Deployed mainly for propaganda purposes before the war, the hand-built limousines—in which Hitler rode standing in the front seat—motored through elaborate rallies and appeared in countless newsreels, swiftly becoming the Nazi party’s most durable symbol of wealth and power. Had Hitler not so thoroughly dominated the scene with his own megalomania, his opulent limousine could easily have eclipsed him. Most of the 770Ks didn’t make it out of the rubble of World War II. But several of them did. And two of them found their way, secretly and separately, to the United States. In The Devil’s Mercedes, author Robert Klara uncovers the forgotten story of how Americans responded to these rolling relics of fascism on their soil. The limousines made headlines, drew crowds, made fortunes and ruined lives. What never became public was how both of the cars would ultimately become tangled in a web of confusion, mania, and opportunism, fully entwined in a story of mistaken identity. Nobody knew that the limousine touted as Hitler’s had in fact never belonged to him, while the Mercedes shrugged off as an ordinary staff car—one later abandoned in a warehouse and sold off as government surplus—turned out to be none other than Hitler’s personal automobile. It would take 40 years, a cast of carnies and millionaires, the United States Army, and the sleuthing efforts of an obscure Canadian librarian to bring the entire truth to light. As he recounts this remarkable drama, Klara probes the meaning of these haunting hulks and their power to attract, excite and disgust. The limousines’ appearance collided with an American populous celebrating a victory even as it sought to stay a step ahead of the war’s ghosts. Ultimately, The Devil’s Mercedes isn’t only the story of a rare and notorious car, but what that car taught postwar America about itself. |
| dr squatch marketing agency: Storyscaping Gaston Legorburu, Darren McColl, 2014-01-14 How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces storyscaping as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com |
| dr squatch marketing agency: The Hidden White House Robert Klara, 2013-10-22 In 1948, Harry Truman, President of the United States, almost fell through the ceiling of the Blue Room in a bathtub into a meeting of the Daughters of the American Revolution. A team of the nation's top architects was hastily assembled to inspect the White House, and upon seeing the state the old mansion was in, insisted the First Family be evicted immediately. What followed was the biggest home-improvement job the nation had ever seen-- |
| dr squatch marketing agency: Catalyzing Innovation: A Visual & Systematic Guide To Brainstorming Michelle Greenwald, 2020-08-24 A visual, strategic, inspirational, and user-friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 1100 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives, start-ups, and professors to teach innovation to employees and graduate students in a variety of fields. |
| dr squatch marketing agency: Disney A to Z Dave Smith, 1996 Includes full descriptions of all Donald Duck, Mickey Mouse, Pluto, and Goofy cartoons; the story of Mickey's birth; the Disney Channel Premiere films and Disney television shows; the Disney parks; Disney Academy Awards and Emmy Awards; the Mouseketeers throughout the years; and details of Disney company personnel and primary actors. |
| dr squatch marketing agency: Activate Brand Purpose Scott Goodson, Chip Walker, 2021-03-30 Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for. |
| dr squatch marketing agency: FDR's Funeral Train Robert Klara, 2010-03-16 The April 1945 journey of FDR's funeral train became a thousand-mile odyssey, fraught with heartbreak and scandal. As it passed through the night, few of the grieving onlookers gave thought to what might be happening behind the Pullman shades, where women whispered and men tossed back highballs. Inside was a Soviet spy, a newly widowed Eleanor Roosevelt, who had just discovered that her husband's mistress was in the room with him when he died, all the Supreme Court justices, and incoming president Harry S. Truman who was scrambling to learn secrets FDR had never shared with him. Weaving together information from long-forgotten diaries and declassified Secret Service documents, journalist and historian Robert Klara enters the private world on board that famous train. He chronicles the three days during which the country grieved and despaired as never before, and a new president hammered out the policies that would galvanize a country in mourning and win the Second World War. |
| dr squatch marketing agency: Irrational Loyalty: Building a Brand That Thrives in Turbulent Times Deb Gabor, 2019-03 Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the irrational loyalty that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty. |
| dr squatch marketing agency: Dancing Lessons Mark St. Germain, 2015-05-15 DANCING LESSONS centers on Ever, a young man with Asperger’s syndrome, who seeks the instruction of a Broadway dancer to learn enough dancing to survive an awards dinner. The dancer, Senga, however, is recovering from an injury that may stop her dancing career permanently. As their relationship unfolds, they’re both caught off-guard by the discoveries—both hilarious and heartwarming—that they make about each other and about themselves. |
| dr squatch marketing agency: Brand Intimacy Mario Natarelli, Rina Plapler, 2017-10-23 From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer. |
| dr squatch marketing agency: The 4 Dreams of Miss X Mike Figgis, 2007 An astounding collaboration between Agent Provocateur, Mike Figgis and Kate Moss, The 4 Dreams of Miss X breaks new ground. Genius innovators in haute couture, AP have commissioned Mike Figgis to portray Moss in her first acting role, resulting in four unique films: Shadows, Scale, Exhibitionist and Narcissus - The 4 Dreams of Miss X. Shot in night vision, these films are intensely intimate: a beautiful woman's private dream experiences. Two films have been released online in 2006, with the final two released in January and March 2007. Brought together for the first time on DVD, you can now enjoy Kate Moss' first ever speaking role at home and full screen. |
| dr squatch marketing agency: Empowered Josh Bernoff, Ted Schadler, 2010-09-14 It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy. |
| dr squatch marketing agency: The Luxury Strategy Jean-Noël Kapferer, Vincent Bastien, 2012-09-03 Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy. |
| dr squatch marketing agency: Secret Scouts and the Lost Leonardo Dennis Kind, Wendel Kind, 2018-10-23 When the four friends receive a strange sketch, their lives change abruptly. They start an investigation because they want to know where exactly the sketch came from. When they realize that they are on to a big secret which ends up in dangerous situations. They steal an old manuscript in Paris, they participate in an ancient game and have to carry a body through Florence without getting caught. There is no time to lose. Risking their own lives they continue their search. Will they ever learn the truth about the biggest secret ever: The Lost Leonardo? |
| dr squatch marketing agency: Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything Deb Gabor, 2016-05-29 If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it's not who you think) Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being just friends with your customers to being long-term friends with benefits. Branding is Sex provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD. |
| dr squatch marketing agency: Why Startups Fail Tom Eisenmann, 2021-03-30 If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success. |
| dr squatch marketing agency: Moms Mean Business Erin Baebler, Lara Galloway, 2014-10-20 There are 9 million women-owned businesses in the United States; they account for $1.3 trillion in revenue. American women are starting businesses at a rate twice that of men. Most of these women are also moms. What does it take to be successful as both a mom and as an entrepreneur? Moms Mean Business gives existing and potential mom business owners the encouragement, advice, and healthy dose of “how-to” they need. In this helpful guide, you will create a customized strategy that includes: A personal definition of success in both life and business—and the way to achieve it The tools needed to manage time and productivity when your priorities as a mom and business owner conflict A mom-friendly business plan to get you focused An approach to self-care that allows you to handle all that’s thrown your way Tips, checklists, and guidance to quickly solve the problems mom entrepreneurs encounter Behind-the-scenes stories and advice from well-known mom entrepreneurs make Moms Mean Business fun to read and full of that all-important “me, too!” factor. It is inspiring, motivating, and, above all, practical. |
| dr squatch marketing agency: Undaunted Kara Goldin, 2020-10-20 Don’t let anyone crush your dreams. Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do. A Wall Street Journal bestseller! CEO of Hint, Inc and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable,” but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves. This book is perfect for anyone who wants to: Get fit and healthy, start a company or business, break an addiction, find a new career, just grow in life, and much more! Part autobiography, part business memoir and lots of insights on self-development, Undaunted offers inspiring stories that impart lessons that any reader can apply to their own path.?While most motivational business and life books try to offer quick fixes, Kara focuses on long-term success, showing you how to take control of breaking down barriers and moving forward. Undaunted won’t solve your problems and challenges, you will. However, it will help you see through other’s experiences that it’s possible to do so. Accept your fears, but decide to be undaunted. |
| dr squatch marketing agency: The Hill We Climb Amanda Gorman, 2021-03-30 The instant #1 New York Times bestseller and #1 USA Today bestseller Amanda Gorman’s electrifying and historic poem “The Hill We Climb,” read at President Joe Biden’s inauguration, is now available as a collectible gift edition. “Stunning.” —CNN “Dynamic.” —NPR “Deeply rousing and uplifting.” —Vogue On January 20, 2021, Amanda Gorman became the sixth and youngest poet to deliver a poetry reading at a presidential inauguration. Taking the stage after the 46th president of the United States, Joe Biden, Gorman captivated the nation and brought hope to viewers around the globe with her call for unity and healing. Her poem “The Hill We Climb: An Inaugural Poem for the Country” can now be cherished in this special gift edition, perfect for any reader looking for some inspiration. Including an enduring foreword by Oprah Winfrey, this remarkable keepsake celebrates the promise of America and affirms the power of poetry. |
| dr squatch marketing agency: Sasquatch: Legend Meets Science Jeff Meldrum, 2007-04-01 In this landmark work on a subject too often dismissed as paranormal or disreputable, Jeff Meldrum gives us the first book on sasquatch to be written by a scientist with impeccable academic credentials, an objective look at the facts in a field mined with hoaxes and sensationalism. Meldrum reports on the work of a team of experts from a wide variety of fields who were assembled to examine the evidence for a large, yet undiscovered, North American primate. He reviews the long history of this mystery--which long predates the bigfoot flap of the late fifties--and explains all the scientific pros and cons in a clear and accessible style, amplified by over 150 illustrations. Anyone who has pondered the mysteries of human evolution will be fascinated and eager to join Dr. Meldrum in drawing their own conclusion. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied. |
| dr squatch marketing agency: The Science of Customer Connections Jim Karrh, 2019 The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business-- |
| dr squatch marketing agency: Performing Masculinity R. Emig, A. Rowland, 2010-05-21 This interdisciplinary study analyzes the ways in which signs of masculinity have been performed across a wide variety of contexts and genres - including literature, classical ballet, sports, rock music, films and computer games - from the early nineteenth century to the present day. |
| dr squatch marketing agency: Panthers in the Hole Bruno Cénou, David Cénou, 2016-06 The real-life story of the Angola 3: three Americans kept in solitary confinement over a century between them, in the Louisiana State Penitentiary known as Angola,--page [4] of cover. |
| dr squatch marketing agency: Missionary Voice , 1912 |
| dr squatch marketing agency: Your Customer Creation Equation Brian Massey, 2012-07-01 Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka customer creation equations-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a digital conversion lab, and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere. |
| dr squatch marketing agency: The Mobile Mind Shift Ted Schadler, Josh Bernoff, Julie Ask, 2014-06-24 Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond. |
| dr squatch marketing agency: Cancer Hates Tea Maria Uspenski, 2016-12-13 Drink Tea to Tell Cancer ‘Hit the Road’ Become a tea lover with a purpose and help your body defend itself against cancer. Learn to embrace tea in all its varieties— green, white, black, pu-erh, herbal and more—as both a mental and physical experience to protect your health. Discover the history, growing information and health implications of each variety, as well as uniquely delicious methods to boost your intake with serving suggestions, food pairings and recipes that highlight the benefits of tea. After her own battle with cancer, Maria Uspenski extensively researched tea and discovered hundreds of studies that showed how powerful a five-cup-a-day (1.2 L) steeping habit could be. Tea is the most studied anti-cancer plant, with over 5,000 medical studies published on its health benefits over the past 10 years. By breaking down how tea works with your body’s defenses against cancer in a lighthearted tone, Maria’s serious research is approachable and relatable for anyone who is battling the disease or for family and friends of those fighting cancer. Start harnessing the wellness-promoting properties of tea and see your life change with an easy-to-follow three-week plan that gets tea polyphenols streaming through your system 24/7. |
| dr squatch marketing agency: Food Is Love Katherine J. Parkin, 2011-06-03 Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers. |
| dr squatch marketing agency: Find Your Happy Daily Mantras Shannon Kaiser, 2018-02-13 365 mantras and self-love lessons to help you live each day to the fullest. Never miss a day of inspiration with 365 mantras from bestselling author Shannon Kaiser, the luminous founder of PlayWithTheWorld.com. Start each day off with a new motto from Find Your Happy Daily Mantras and get the right guidance you need to live life with flair and enthusiasm. Each mantra includes a set of insights, affirmations, and a guiding question to direct your meditation. Whether it’s greeting the day head-on with “I am brave and courageous with my heart” or celebrating self-love with “I appreciate who I see in the mirror,” Shannon’s daily self-accepting and life-affirming mantras will open your mind and lift your spirits to get the most out of the day ahead. |
| dr squatch marketing agency: Heart of a Student Athlete Karl Mecklenburg, 2009-10 The game of football teaches lessons that are as applicable on the playing field as they are in the classroom, workplace, and in our relationships with those around us. In Heart of a Student Athlete, Karl Mecklenburg -- former all-pro captain of the Denver Broncos -- offers young athletes and their families inspirational advice about how to dream, achieve, and overcome obstacles on their way to success. Mecklenburg's candid, anecdotal counsel will motivate student athletes to aim high, work hard, and avoid the numerous challenges that they may face--including pressure to perform in the game, emphasis on sport over study, and the temptation of illegal drugs. In addition to sharing the incredible story of his unlikely rise from amateur athlete to Super Bowl Championship competitor, Mecklenburg outlines his template for success and reveals its six key components: teamwork, courage, honesty and forgiveness, desire, dedication, and goal setting. Accessible and brimming with enthusiasm, this book explains these keys and empowers athletes, parents, and coaches with the tools they need to achieve success and foster it in the young athletes in their lives. |
| dr squatch marketing agency: The Bricktionary Ryan McNaught, 2022-03-29 A comprehensive A-Z of creative builds and insider tips, from the star judge of the smash-hit TV show Lego® Masters Australia. 'I enjoyed reading this more than the real dictionary. Turns out there's an actual name for that little piece with a handle on it and the medium-sized circle-y one!' HAMISH BLAKE Welcome to the most comprehensive A-Z of creative builds and insider tips ever, each carefully selected by Brickman himself. Discover ingenious ideas for your next build, from Aliens to Zebras and everything in between, curated by the star judge of the smash-hit TV show LEGO Masters Australia. Take your builds to the next level with expert pro-techniques, and become fluent in LEGO language with definitions of LEGO terms throughout. Whether you're an AFoL (adult fan of LEGO) or a KFoL (kid fan of LEGO), starting small or aiming high, The Bricktionary will fast become the indispensable companion to any LEGO collection. Design challenges * LEGO terms explained * Pro techniques * LEGO guessing game What are you going to build today? |
| dr squatch marketing agency: Cleanlots BRIAN. WINCH, 2018-08-03 Cleanlots has been described as America's Simplest Business and almost as simple as a walk in the park. Entrepreneur magazine said parking lot litter cleanup is a simple, inexpensive and potentially lucrative business to get into, and the market is growing. The Cleanlots book is an operations manual on how to start and operate a parking lot litter cleanup business. Each book purchase includes FREE email and telephone support from the author. Since 1981, author Brian Winch has made a six-figure annual income cleaning up litter from parking lots, and he'll teach you to do the same. It's an excellent way to take control over your life and income; you can start this business with very little money, without a college education or advanced computer skills. It's an ideal business for anyone who likes to work outside, who's responsible and can pay attention to detail. You can also operate this business part-time, as a side hustle until you're ready to go full-time. |
| dr squatch marketing agency: Under the Sabers Tanya Biank, 2006-02-07 Under the Sabers is a groundbreaking narrative detailing the complex personal challenges Army wives face, presenting a provocative new look at Army life. Tanya Biank goes beyond the sound bites and photo ops of military life and shows what it is really like to be an Army wife—from hauling furniture off the rental truck by yourself at a new duty station when your husband is in the field, to comforting your son who wants his dad home from Afghanistan for his fifth birthday—she takes readers into the hearts and homes of today's military wives. In the summer of 2002, Army wives were in the headlines after Biank, a military reporter for the Fayetteville Observer, made international news when she broke the story about four Army wives who were brutally murdered by their husbands in the span of six weeks at Fort Bragg, an Army post that is home to the Green Berets, Airborne paratroopers, and Delta Force commandos. By that autumn, Biank, an Army brat herself, realized the still untold story of Army wives lay in the ashes of that tragic and sensationalized summer. She knew the truth—wives were the backbone of the Army. They were strong—not helpless—and deserved more than the sugarcoating that often accompanied their stories in the media. Under the Sabers tells the story of four typical Army wives, who, in a flash, find themselves neck-deep in extraordinary circumstances that ultimately force them to redefine who they are as women and Army wives. In this fascinating and meticulously researched account, Biank takes the reader past the Army's gates, where everyone has a role to play, rules are followed, discipline is expected, perfection praised, and perception often overrides reality. Biank explores what happens when real life collides with Army convention. Biank describes what it means to be a wife and mother in a subculture that is in a constant state of readiness for war. In this hard-hitting and powerful book, Biank takes a close look at the other woman—the Army itself—and its impact on wives, marriages, and home life. This story of strength and perseverance is an eye-opener for those who have never experienced military life and an anthem to those women who each day live the unwritten code. |
| dr squatch marketing agency: Ramping Your Brand James F. Richardson, 2019-12-30 In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them. |
| dr squatch marketing agency: Shredding Death Metal Guitar: Extreme Technique Meets Metal Guitar, Book & Online Audio [With CD (Audio)] Jared Meeker, 2014-04 Features: Techniques, scales, modes, patterns and sequences for death metal guitarists ; Sample riffs in the styles of Death, Opeth, Meshuggah, and more! ; Covers classic, melodic, and progressive death metal ; Detailed breakdown of picking styles, including alternate, tremolo, sweep, economy, and cross picking ; Lessons in bending, tapping, pick harmonics, string crossing, rhythm, and odd time signatures. Includes CD with over 50 minutes of authentic and powerful demonstrations. -- front cover. |
| dr squatch marketing agency: The Forecaster Method John Lincoln, 2019-07-19 Never Waste Another Digital Marketing Dollar Again (While Growing Your Business Faster Than Ever)! The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. What You Will Learn: - Bring dollars online from traditional media with confidence!- Accurately forecast and scale your digital marketing- Establish goals and hit them while reducing costs- Establish executive-level reporting and Key Performance Indicators (KPIs)- Set the right overall marketing budget based on a real model- Find new opportunities and phase out poor performers- Create a diversified portfolio of traffic - Set business revenue targets and hit them - Learn how to convert your traffic for less- Learn how to build audiences and market to them over time- Learn how much you should be spending on marketing- Get access to real industry studies that show benchmark data- And more!With hundreds of ways to spend your money in digital today, now is the most important time for this system to be released. Welcome to the Forecaster Method, your guide to transitioning more marketing dollars online from offline, structuring your approach, properly using a performance-based model, and using clear data to scale results. If you are a CMO, business owner, or digital marketer (or perhaps aspire to be in positions such as these) of a multi-million or even multi-billion-dollar company, consider this book your new best friend. As a large company you are competing with the smartest minds in the business, many of which are nimbler in performance-based marketing. It is critical you understand how to test, measure, and prove results as well as scale your online marketing. It is no longer the same marketing mix as it was a few years ago. Digital marketing has exploded and there are so many new ways to advertise it is almost impossible to keep up with. The key to success is following a methodical digital marketing process. About The AuthorJohn Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 and 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, frequent industry speaker, and winner of the coveted Search Engine Land Search Marketer of the Year award.With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, Sharp Healthcare, 5 Hour Energy, Cox Communications, and more. |
| dr squatch marketing agency: Appalachian Trail Thru-Hike Planner David Lauterborn, 2009-03-30 Each year, nearly 2,000 men, women and, occasionally, children set out to hike the 2,174 miles of the Appalachian Trail from Georgia to Maine (or vice versa). Good preparation is often the key to whether they become part of the 20-25 percent who make it. For this adventure of a lifetime, the [i]Thru-Hike Planner[/i] will help you chart a course, work out a budget, choose gear, plan meals, get in shape and otherwise inspire. It comes with homework: charts and worksheets and checklists and forms, all designed to be ripped out and spread over the kitchen table and then stuck in your pack.Formerly the popular [i]Appalachian Trail Workbook for Planning Thru-hikes[/i], which went through six revisions between 1992 and 2003, this title underwent a total make-over in 2005, bringing together the up-to-date advice of recent hikers with the mileages and trends seen by the trail's managers. This 4th edition advances the mileages and shelters to 2009 status and includes new tips. |
| dr squatch marketing agency: Where Locals Hike in the West Kootenay Kathy Copeland, Craig Copeland, 2012 |
James Dimitroff, M.D. - Esse Health Corporate
He has served as the Chief of Medicine at Incarnate Word Hospital and has been the Section Chief of Gastroenterology and Medical Director of the Endoscopy Laboratory at Saint …
Mercy | Doctors, Hospitals & Clinics in MO, AR, OK & KS
Mercy is one of the largest U.S. health systems with 44 acute care & specialty hospitals, over 700 physician & outpatient clinics in Arkansas, Kansas, Missouri & Oklahoma.
Best Family Physicians Near Me in Saint Louis, MO | WebMD
Saint Louis, MO has 1440 Family Physician results with an average of 28 years of experience and a total of 5354 reviews. Need help deciding? Explore feedback from real patients, what awards...
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The physicians at BJC Medical Group Primary Care at Missouri Baptist Medical Center are available to make that yearly checkup a reality. These providers are known for their …
Dr. John Clohisy | Hip and Knee Surgeon | Washington ...
Division of Joint Preservation, Reconstruction and Replacement. Chief, Adult Reconstructive Surgery. Director, Center for Adolescent and Young Adult Hip Disorders. Medical Director, …
Meet Our Doctors — Eye Care Associates of St. Louis
Today, Eye Care Associates of St. Louis continues to provide comprehensive ophthalmologic services for people of all ages.
Michael J. Reiter, MD - Neurosurgery of St. Louis | STL Brain ...
Contact Mike Reiter, MD. from Neurosurgery of St. Louis today to schedule an appointment. Click to learn more about Dr. Reiter.
Michael V. Oliveri, Ph.D., ABPP
Dr. Michael Oliveri is a Missouri based board-certified clinical neuropsychologist with over 35 years of post-doctoral professional experience primarily in medical settings. His office is …
P. Kumar Rao, MD, MBA - WashU Medicine Physicians
WashU Medicine physicians are the medical staff of Barnes-Jewish Hospital, St. Louis Children's Hospital, and Siteman Cancer Center.
Dr. Thomas Wright M.D., F.A.C.P., R.V.T. - Medical Director ...
Dr. Thomas Wright, medical director of Laser, Lipo and Vein Center, is a board-certified physician who has specialized in venous and lymphatic medicine for over 20 years.
James Dimitroff, M.D. - Esse Health Corporate
He has served as the Chief of Medicine at Incarnate Word Hospital and has been the Section Chief of Gastroenterology and Medical Director of the Endoscopy Laboratory at Saint …
Mercy | Doctors, Hospitals & Clinics in MO, AR, OK & KS
Mercy is one of the largest U.S. health systems with 44 acute care & specialty hospitals, over 700 physician & outpatient clinics in Arkansas, Kansas, Missouri & Oklahoma.
Best Family Physicians Near Me in Saint Louis, MO | WebMD
Saint Louis, MO has 1440 Family Physician results with an average of 28 years of experience and a total of 5354 reviews. Need help deciding? Explore feedback from real patients, what awards...
BJC Medical Group Primary Care at Missouri Baptist Medical ...
The physicians at BJC Medical Group Primary Care at Missouri Baptist Medical Center are available to make that yearly checkup a reality. These providers are known for their …
Dr. John Clohisy | Hip and Knee Surgeon | Washington ...
Division of Joint Preservation, Reconstruction and Replacement. Chief, Adult Reconstructive Surgery. Director, Center for Adolescent and Young Adult Hip Disorders. Medical Director, …
Meet Our Doctors — Eye Care Associates of St. Louis
Today, Eye Care Associates of St. Louis continues to provide comprehensive ophthalmologic services for people of all ages.
Michael J. Reiter, MD - Neurosurgery of St. Louis | STL Brain ...
Contact Mike Reiter, MD. from Neurosurgery of St. Louis today to schedule an appointment. Click to learn more about Dr. Reiter.
Michael V. Oliveri, Ph.D., ABPP
Dr. Michael Oliveri is a Missouri based board-certified clinical neuropsychologist with over 35 years of post-doctoral professional experience primarily in medical settings. His office is …
P. Kumar Rao, MD, MBA - WashU Medicine Physicians
WashU Medicine physicians are the medical staff of Barnes-Jewish Hospital, St. Louis Children's Hospital, and Siteman Cancer Center.
Dr. Thomas Wright M.D., F.A.C.P., R.V.T. - Medical Director ...
Dr. Thomas Wright, medical director of Laser, Lipo and Vein Center, is a board-certified physician who has specialized in venous and lymphatic medicine for over 20 years.
