Advertisement
| dunkin donuts marketing strategy: Around the Corner to Around the World Robert Rosenberg, 2020-10-13 Learn twelve key lessons from Dunkin’ Donuts former CEO Robert Rosenberg that offer critical insights and a unique, 360-degree perspective to business leaders and managers on building one of the world’s most recognized brands. For entrepreneurs fighting for survival and leaders in growing businesses facing critical strategic decisions, competition is always fierce and the future is never certain. Throughout all the chaos, you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed. Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story. In Around the Corner to Around the World, Rosenberg helps you as he: Distills the characteristics of a successful company through all phases of growth. Provides a new perspective on the dramatic story behind the rise of one of the world’s most iconic brands. Tells the first-hand account and essential lessons learned from the tenure of one of the most successful CEO runs in modern business history. Reveals some of the dramatic and surprising plot turns in the story of Dunkin’s rise to global prominence. Around the Corner to Around the World tells a compelling story of lessons gleaned over a 35-year career building a small business into the iconic Dunkin' brand it has become. The harrowing twists and turns and sometimes existential threats to the business will enlighten anyone starting or running a business. |
| dunkin donuts marketing strategy: Relevance Tim Manners, 2008 Branding expert Tim Manners says that marketers should give up the flashy practices and group- think of the last 50 years - the demographics- driven strategies, fashion-obsessed images and old-fashioned advertising - and focus on what today's consumers care about. Manners argues that some once-powerful companies are in trouble because they've lost their relevance. Drawing on scores of examples including Tesco and Virgin Megastores and interviews with many of the world's top marketers, Manners defines the key principles of relevant brands. |
| dunkin donuts marketing strategy: The Challenge Culture Nigel Travis, 2018-09-18 The executive chairman and former CEO of Dunkin' Donuts and Baskin Robbins reflects on the unique, results-oriented discipline he's developed over decades of leadership, which provides a blueprint for any organization to achieve prosperity. We live in an era in which successful organizations can fail in a flash. But they can cope with change and thrive by creating a culture that supports positive pushback: questioning everything without disrespecting anyone. Nigel Travis has forty years of experience as a leader in large and successful organizations, as well as those facing existential crisis-such as Blockbuster as it dawdled in the face of the Netflix challenge. In his ten years as CEO and chairman of Dunkin' Brands, Travis fine-tuned his ideas about the challenge culture and perfected the practices required to build it. He argues that the best way for organizations to succeed in today's environment is to embrace challenge and encourage pushback. Everyone-from the new recruit to the senior leader-must be given the freedom to speak up and question the status quo, must learn how to talk in a civil way about difficult issues, and should be encouraged to debate strategies and tactics-although always in the spirit of shared purpose. How else will new ideas emerge? How else can organizations steadily improve? Through colorful storytelling, with many examples from his own career-including his leadership in turning around the fear-ridden culture of the London-based Leyton Orient Football Club, of which he is part owner-Travis shows how to establish a culture that welcomes challenge, achieves exceptional results, and ensures a prosperous future. |
| dunkin donuts marketing strategy: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Ekaterina Walter, Jessica Gioglio, 2014-03-07 Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company |
| dunkin donuts marketing strategy: Trailblazers: 100 Case Studies in Marketing Brilliance Himanshu Singhal, 2024-04-19 Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, Trailblazers is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution. |
| dunkin donuts marketing strategy: Strategic Mistakes: Examples on How global companies go wrong Firend Alan Rasch, 2019-03-07 How do companies and brands go wrong? Why they make such strategic mistakes that taken near extinction? With all the knowledge and experience, company large and small do go wrong in their marketing, branding, or business strategy. This book highlights such examples and explain what and how such big names went wrong, and to derive lessons to avoid such mistakes from happening by others. |
| dunkin donuts marketing strategy: Creating Your Library Brand Elisabeth Doucett, 2008-05-12 Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit? |
| dunkin donuts marketing strategy: Handbook of Marketing Strategy Venkatesh Shankar, Gregory S. Carpenter, James Farley/Booz Allen Hamilton, 2012 This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. |
| dunkin donuts marketing strategy: Starbucks. International Business Concept and Starbucks in Germany Peter Strehle, Michael Cruickshank, 2004-11-30 Seminar paper from the year 2004 in the subject Business economics - General, grade: 1 (A), Lappeenranta University of Technology, course: IBTM program WS 2004, language: English, abstract: Starbucks Corporation was founded in 1985 by Howard Schultz. The origins of Starbucks reach back to 1971, when the Starbucks Coffee Company was founded by three students in Seattle. These students, Gerald Baldwin, Gordon Bowker and Zev Siegl love coffee and tea. And this was the only reason why the set up the Starbucks Coffee Company. They just want to bring the best coffee in the world to Seattle. This time Starbucks only sold the coffee beans and the according coffee machines and mills. In the first ten years four more stores were set up. Howard Schultz, who was working in a Swedish house ware company this time, recognized the development and increasing demand of coffee mills of Starbucks. Infected by his interest in this company he started his research in Starbucks. He often went to Seattle and always met the founders of Starbucks, trying to convince them to employ him. Howard Schultz, who had no idea about coffee, but a lot of knowledge about selling, stayed very obstinate and so finally in middle of 1982 he became a manager at Starbucks. Since he joined the company he started to learn as much about coffee as he could. Inspired from the Italian coffee culture, which he got know during a visit in Milan, he wanted to introduce a coffee bar culture in the United States. After disagreements with his partners he decided to set up his own business. So, in 1985 he opened his first coffee bar in Seattle – Il Giornale. To get the capital he needed he spoke to 242 investors. 217 declined, but the others gave him the money to win the competition together with Starbucks. In 1987 he could purchase the Starbucks Coffee Company and most important the brand name that he used for all his stores, as Starbucks was a more familiar brand to the Americans. When he acquired Starbucks for US-$ 3.8 million the company had already 11 stores and about 100 employees. He kept almost all the employees because he also wanted to make Starbucks become a social company. So, he also paid more than the minimum wage, cares for good health insurances and even offered stock options to part-time employees. So it was no surprise that Starbucks had the lowest fluctuation rate among the restaurant and fast food business sector. But today also some ex-employees mention that the good and social image of Starbucks is a fallacy, as there are long working hours and not many chances to be promoted. |
| dunkin donuts marketing strategy: Global Search Engine Marketing Anne F. Kennedy, Kristjan Mar Hauksson, 2012 Global Search Engine Marketing Use search to reach all your best customers--worldwide!Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects--wherever they are! Leading global search experts Anne Kennedy and Kristjan Mar Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of! |
| dunkin donuts marketing strategy: Strategic Management (color) , 2020-08-18 Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses. |
| dunkin donuts marketing strategy: Global Marketing Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli, 2020-08-19 Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use. |
| dunkin donuts marketing strategy: Strategic Issues in Contemporary Managerial Practices Dr.M. Subramanian, Dr.S. Pugalanthi, Dr.R. sivajothi, Dr.K.S Karthik Babu, |
| dunkin donuts marketing strategy: EBOOK: Basic Marketing William Perreault, Joseph Cannon, E. Jerome McCarthy, 2013-04-16 Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. |
| dunkin donuts marketing strategy: Starbucked Taylor Clark, 2007-11-05 Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In Starbucked, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, Starbucked explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false. |
| dunkin donuts marketing strategy: Social TV Mike Proulx, Stacey Shepatin, 2012-01-26 The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand. |
| dunkin donuts marketing strategy: What Great Brands Do Denise Lee Yohn, 2014-01-07 Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights. |
| dunkin donuts marketing strategy: Social Marketing to the Business Customer Paul Gillin, Eric Schwartzman, 2010-12-15 The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer! |
| dunkin donuts marketing strategy: Pour Your Heart Into It Howard Schultz, 2012-05-22 In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that has changed everything... from our tastes to our language to the face of Main Street (Fortune). |
| dunkin donuts marketing strategy: Media, Telecommunications and Business Strategy Richard A. Gershon, 2020-07-19 As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video-streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time. |
| dunkin donuts marketing strategy: EBOOK: Analysis For Marketing Planning Lehmann, 2008-02-16 EBOOK: Analysis For Marketing Planning |
| dunkin donuts marketing strategy: Time to Make the Donuts William Rosenberg, Jessica Brilliant Keener, 2001 It all started when Bill Rosenberg took a leap of faith and bet his future on a donut. |
| dunkin donuts marketing strategy: Headstrong Performance Marcel Daane, 2015-02-15 This breakthrough book challenges traditional views about business, leadership, and performance by linking the benefits of nutrition and exercise with the power of neuroscience to optimize executive performance. In today’s dynamic business climate, despite technological advances, executives spend more time at work than ever before. Faster-moving markets, shorter deadlines, constant change, and tighter budgets all mean greater pressure and increased energy demands. Headstrong Performance explores the research behind the deterioration of executive performance as a result of stress mismanagement and reveals the neuroscience behind stress and poor health behaviors commonly witnessed in the workplace. These misguided coping strategies ultimately result in employee disengagement, decreased business performance, and subsequently, a suffering bottom line. Armed with the latest science, this book provides numerous highly effective health strategies that will enable today’s professionals to work toward improved, sustainable business performance—and remain at the top of their game for years to come. Colin Sampson, senior vice president of SAP, says: “Headstrong Performance is a life-changing message about healthy work-life balance, good nutrition, rest, and regular exercise, all leading to an improvement in performance, individually and as a team. A great way to bring about real, positive, and productive change.” |
| dunkin donuts marketing strategy: MGMT, 4th Edition Chuck Williams, Terri Champion, Ike Hall, 2023-02-28 The fourth Canadian edition of MGMT offers a comprehensive look at the important role managers play in organizations. The book covers current issues and challenges in today's rapidly changing business environment, with a focus on presenting key management concepts and theories and providing relevant examples from real Canadian organizations. Extensively updated to reflect current events and the latest research in the field, the new edition was developed in consultation with management experts and postsecondary educators across Canada. It provides students with the knowledge and skills they need to succeed in their professional careers. |
| dunkin donuts marketing strategy: Global Marketing Management Masaaki (Mike) Kotabe, Kristiaan Helsen, 2020-01-09 Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning. |
| dunkin donuts marketing strategy: Principles of Marketing Dr. CB Gupta, 2023-09-15 Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. 3. Tables and diagrams to facilitate understanding. 4. Examples from Indian Industry. 5. Summary at the end of each chapter for quick revision before the examination. 6. Reader friendly format and simple language. 7. Test questions culled from B.Com. (Hons.) examinations of Delhi University. |
| dunkin donuts marketing strategy: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| dunkin donuts marketing strategy: The Context Marketing Revolution Mathew Sweezey, 2020-03-24 In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media noise created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their campaigns will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new infinite media environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing. |
| dunkin donuts marketing strategy: Marketing Strategy and Tactics Alexander Chernev, The success of an offering is defined by the company’s ability to design, communicate, and deliver market value. The particular way in which an offering creates value is determined by the company’s business model and its two building blocks: strategy and tactics. The key aspects of developing an offering’s strategy, designing its tactics, and crafting a market value map are the focus of this note. The discussion of marketing strategy and tactics is complemented by an in-depth overview of two additional topics: the 3-C, 4-P, and 5-Forces frameworks and the key aspects of analyzing the market context. This note is an excerpt (Chapter 2) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019). |
| dunkin donuts marketing strategy: Global Marketing Kate Gillespie, K. Scott Swan, 2021-09-30 Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing. |
| dunkin donuts marketing strategy: Teenage Wastebrand Evelyn Starr, 2021-04-20 Break through your brand's invisible barrier. Has your business hit a wall? Have you struggled to figure out why? Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less. It's hard to know if you're doing well. When your numbers climb, they signal success to you. But then they level off. And refuse to budge. Your brand's hit its awkward adolescent stage. Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it. In this groundbreaking book, you'll discover: The eight symptoms adolescent brands display, including identity crisis, oversleeping, and suffering from FOMO. Specific questions to help you diagnose the symptom hindering your brand. How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger. What business owners like you have done to course correct their brands and what worked best. Step-by-step guides to help you exit that stage ready to scale. Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth. If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you'll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth! |
| dunkin donuts marketing strategy: Marketing Channel Strategy Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary, 2019-07-11 Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors. |
| dunkin donuts marketing strategy: The Ultimate Marketing Plan Dan S Kennedy, 2011-04-18 The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy. Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge. |
| dunkin donuts marketing strategy: Social Media Marketing Stephan Dahl, 2014-12-01 Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website. |
| dunkin donuts marketing strategy: , |
| dunkin donuts marketing strategy: International Encyclopedia of Hospitality Management Abraham Pizam, 2005-04-18 The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants * Clubs * Time-share * Conventions As well as a functional one: * Accounting & finance * Marketing * Human resources * Information technology * Facilities management Its unique user-friendly structure enables readers to find exactly the information they require at a glance; whether they require broad detail which takes a more cross-sectional view across each subject field, or more focussed information which looks closely at specific topics and issues within the hospitality industry today. Section Editors: Peter Harris - ACCOUNTING & FINANCE Oxford Brookes University, UK Zheng Gu - ACCOUNTING & FINANCE University of Nevada, Las Vegas, USA Randall Upchurch - CLUB MANAGEMENT & TIMESHARE MANAGEMENT University of Central Florida, USA Patti Shock - EVENT MANAGEMENT University of Nevada, Las Vegas, USA Deborah Breiter - EVENT MANAGEMENT University of Central Florida, USA David Stipanuk - FACILITIES MANAGEMENT Cornell University, USA Darren Lee-Ross - HUMAN RESOURCES MANAGEMENT James Cook University, Australia Gill Maxwell - HUMAN RESOURCES MANAGEMENT Caledonian Glasgow University, UK Dimitrios Buhalis - INFORMATION TECHNOLOGY University of Surrey, UK Allan Stutts - LODGING MANAGEMENT American Intercontinental University, USA Stowe Shoemaker - MARKETING University of Houston, USA Linda Shea - MARKETING University of Massachusetts, USA Dennis Reynolds - RESTAURANTS & FOODSERVICE MANAGEMENT Washington State University, USA Arie Reichel - STRATEGIC MANAGEMENT Ben-Gurion University, Israel |
| dunkin donuts marketing strategy: Brand Revitalization Larry Light, Joan Kiddon, 2009-10-12 This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win! How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that. |
| dunkin donuts marketing strategy: Think Big, Act Bigger Jeffrey Hayzlett, 2015-09-02 The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go. |
| dunkin donuts marketing strategy: Strategic Marketing Douglas C. West, John Battice Ford, Essam Ibrahim, 2015 This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts. |
| dunkin donuts marketing strategy: Entrepreneurial Leadership Joel Peterson, 2020-04-21 Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. Many leaders see their roles as presidents/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve. For those wanting to make a lasting impact, new skills are required. Joel Peterson calls these higher-level leaders “entrepreneurial leaders,” and they create durable enterprises that deliver on their promise. After three careers and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence. In Entrepreneurial Leadership, Peterson lays out a path to achieving this summit with a series of leadership maps organized around the four essential basecamps: Establishing Trust Creating a Sense of Mission Building a Cohesive Team Executing and Delivering Results These core philosophies, while easy to summarize, can be extremely difficult to implement. This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience. Let Entrepreneurial Leadership guide you on your journey. |
Strategic Audit Of Dunkin Brands - digitalcommons.unl.edu
Nov 28, 2023 · Analysis 1: Strategy Basics What is Dunkin? Dunkin Brands is a parent company meant to set up franchises. Dunkin Donuts is a large coffee and donut shop based in the …
Social Identity Theory and Rebranding: The brand formerly …
This study examines the impact that the rebranding of Dunkin’ Donuts to Dunkin’ has on and perception, specifically in Generation Z and Millennials through the lens of social id d include …
Dunkin brochure 2023 digital
Dunkin’ has extensive Franchisee training programs that cover branding, business management and more. Our Franchisees are supported by an experienced team that includes marketing, …
Instagram and Branding: A Case Study of Dunkin’ Donuts
Jun 8, 2017 · Dunkin’ Donuts’ communication strategy is heavily focused on the consumers and fans of the brand, encouraging them to tell stories and interact with the brand on social media.
DDUUNNKKIINN BBRRAANNDDSS GGRROOUUPP
firm expands into emerging markets. Advertising campaigns to emphasize these differences are an important first step in capturing market share from Dunkin’ Donuts’ primary competitor, Sta. …
CASE STUDY - Carlyle
The Dunkin’ Donuts brand had always been well-recognized and respected within its core market in the Northeast U.S., but to execute on domestic and international growth strategies, the …
Dunkin’ Donuts Marketing Plan Principles of Marketing …
Overview of Dunkin Donuts Donuts is an American based global donut company and a coffeehouse s are based in Canton, Massachusetts, in Greater Boston. The company …
Recommendation to Dunkin Donuts
Recommendation to Dunkin Donuts To focus on its new target market of college students who crave caffeine but also want convenience, low prices, quality, and taste, Dunkin’ Donuts will …
Intro to Marketing featuring Dunkin’ Donuts
NARRATOR: In order to compete, Dunkin’ Donuts uses marketing to differentiate its brand. By focusing on “The Four Ps”, Product, Place, Price and Promotion, Dunkin’ Donuts delivers on …
Dunkin donuts marketing strategy
Dunkin’s marketing strategy was defined by a concerted effort to reach an authentic audience and produce high engagement rates by utilizing nano- and micro-influencers.
IPE - JoMV (Jan-Jun, 2021) - 11 Oct 21.indd - IPE India
Dunkin’ Donuts being a global brand with delicious donuts and aromatic coffee was expected to attract the customers, particularly the young customers ready to shell out money for a great …
Welcome to Dunkin’: Dunkin’ Donuts Reveals New …
blueprint for growth to modernize the Dunkin' experience for our customers. From our next generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all …
How Dunkin' Leverages AI To Drive Its Rewards Program
Stephanie Meltzer-Paul, Dunkin’s vice president of digital and loyalty marketing, discusses how the DD Perks loyalty program engages members and offers insights
A strategic marketing plan for entering the Danish market
The sixth sub-question mirrors the overall aim of this paper, which is to combine the findings of the analyses from the previous chapters to create an effective strategic marketing plan, which …
About Dunkin’ Donuts
Dunkin’ Brands’ diversity strategy is focused on six pillars: building strategic relationships; education; outreach and recruitment; mentoring and succession planning; multicultural …
CASE STUDY - carlyle.com
With strategic assistance from Carlyle, Bain Capital, Thomas H. Lee and through Carlyle’s global network, Dunkin’ expanded both of its brands in key, fast-growing regions, resulting in 2,800 …
From Massachusetts to Seoul, Dunkin Donuts finds new …
Not long after Starbucks emerged, Dunkin’ recalibrated its strategy, launching a three-year advertising campaign emphasizing “two hands,” one holding a doughnut, the other
Sustainability at Dunkin Donuts
Dunkin’ Donuts remains committed to finding a long-term recyclable alternative to its foam cup that meets guests’ expectations and reduces environmental impacts.
DUNKIN' DONUTS APPOINTS FRANCES ALLEN AS NEW …
CANTON, MA (June 7, 2007) -- Dunkin' Donuts, the world's largest coffee and baked goods chain, today announced the appointment of Frances Allen (Britchford), 44, as Brand Marketing …
J.CO Coffee & Donuts Marketing Strategy
Since 2005, J.CO Donuts & Coffee becomes the fastest growing donut & coffee chain in Indonesia. They have successfully penetrated into the local market in Indonesia against Krispy …
Strategic Audit Of Dunkin Brands - digitalcommons.unl.edu
Nov 28, 2023 · Analysis 1: Strategy Basics What is Dunkin? Dunkin Brands is a parent company meant to set up franchises. Dunkin Donuts is a large coffee and donut shop based in the …
Social Identity Theory and Rebranding: The brand formerly …
This study examines the impact that the rebranding of Dunkin’ Donuts to Dunkin’ has on and perception, specifically in Generation Z and Millennials through the lens of social id d include …
Dunkin brochure 2023 digital
Dunkin’ has extensive Franchisee training programs that cover branding, business management and more. Our Franchisees are supported by an experienced team that includes marketing, …
Instagram and Branding: A Case Study of Dunkin’ Donuts
Jun 8, 2017 · Dunkin’ Donuts’ communication strategy is heavily focused on the consumers and fans of the brand, encouraging them to tell stories and interact with the brand on social media.
DDUUNNKKIINN BBRRAANNDDSS GGRROOUUPP
firm expands into emerging markets. Advertising campaigns to emphasize these differences are an important first step in capturing market share from Dunkin’ Donuts’ primary competitor, Sta. …
CASE STUDY - Carlyle
The Dunkin’ Donuts brand had always been well-recognized and respected within its core market in the Northeast U.S., but to execute on domestic and international growth strategies, the …
Dunkin’ Donuts Marketing Plan Principles of Marketing …
Overview of Dunkin Donuts Donuts is an American based global donut company and a coffeehouse s are based in Canton, Massachusetts, in Greater Boston. The company …
Recommendation to Dunkin Donuts
Recommendation to Dunkin Donuts To focus on its new target market of college students who crave caffeine but also want convenience, low prices, quality, and taste, Dunkin’ Donuts will …
Intro to Marketing featuring Dunkin’ Donuts
NARRATOR: In order to compete, Dunkin’ Donuts uses marketing to differentiate its brand. By focusing on “The Four Ps”, Product, Place, Price and Promotion, Dunkin’ Donuts delivers on …
Dunkin donuts marketing strategy
Dunkin’s marketing strategy was defined by a concerted effort to reach an authentic audience and produce high engagement rates by utilizing nano- and micro-influencers.
IPE - JoMV (Jan-Jun, 2021) - 11 Oct 21.indd - IPE India
Dunkin’ Donuts being a global brand with delicious donuts and aromatic coffee was expected to attract the customers, particularly the young customers ready to shell out money for a great …
Welcome to Dunkin’: Dunkin’ Donuts Reveals New Bran
blueprint for growth to modernize the Dunkin' experience for our customers. From our next generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all …
How Dunkin' Leverages AI To Drive Its Rewards Program
Stephanie Meltzer-Paul, Dunkin’s vice president of digital and loyalty marketing, discusses how the DD Perks loyalty program engages members and offers insights
A strategic marketing plan for entering the Danish market
The sixth sub-question mirrors the overall aim of this paper, which is to combine the findings of the analyses from the previous chapters to create an effective strategic marketing plan, which …
About Dunkin’ Donuts
Dunkin’ Brands’ diversity strategy is focused on six pillars: building strategic relationships; education; outreach and recruitment; mentoring and succession planning; multicultural …
CASE STUDY - carlyle.com
With strategic assistance from Carlyle, Bain Capital, Thomas H. Lee and through Carlyle’s global network, Dunkin’ expanded both of its brands in key, fast-growing regions, resulting in 2,800 …
From Massachusetts to Seoul, Dunkin Donuts finds new …
Not long after Starbucks emerged, Dunkin’ recalibrated its strategy, launching a three-year advertising campaign emphasizing “two hands,” one holding a doughnut, the other
Sustainability at Dunkin Donuts
Dunkin’ Donuts remains committed to finding a long-term recyclable alternative to its foam cup that meets guests’ expectations and reduces environmental impacts.
DUNKIN' DONUTS APPOINTS FRANCES ALLEN AS NEW …
CANTON, MA (June 7, 2007) -- Dunkin' Donuts, the world's largest coffee and baked goods chain, today announced the appointment of Frances Allen (Britchford), 44, as Brand Marketing …
J.CO Coffee & Donuts Marketing Strategy
Since 2005, J.CO Donuts & Coffee becomes the fastest growing donut & coffee chain in Indonesia. They have successfully penetrated into the local market in Indonesia against Krispy …
