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fitness business management certification: Health Fitness Management Mike Bates, 2018-11-15 Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with Tales From the Trenches, a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here. |
fitness business management certification: Fitness Professional's Handbook Edward T. Howley, Dixie L. Thompson, 2022-06-02 Fitness Professional’s Handbook, Seventh Edition With HKPropel Access, provides current and future fitness professionals with the knowledge to screen participants, conduct standardized fitness tests, evaluate the major components of fitness, and prescribe appropriate exercise. The text uses the latest standards, guidelines, and research from authorities in the field to prepare readers for certification and arm them with the knowledge to work with a variety of clients and populations. This full-color text incorporates information from the 10th edition of ACSM’s Guidelines for Exercise Testing and Prescription and the Physical Activity Guidelines for Americans exercise and physical activity recommendations for adults, older adults, children, and those with special needs. The text embraces the importance of communication between allied health and medical professionals with those in the fitness arena to provide readers with a foundation for prescribing exercise and delivering need- and goal-specific physical activity and fitness programs. Every chapter has been updated, allowing readers to explore the newest theories and research findings and apply them to real-world situations. The following are among the most significant changes to the seventh edition: Related online content delivered via HKPropel that includes an online video library containing 24 video clips to help readers better apply key techniques covered in the book, as well as fillable forms that students can use beyond the classroom A new chapter, “Training for Performance,” helps professionals expand their practice to work with recreational athletes who have performance-related goals New information, including the consequences of exercise-induced muscle damage (rhabdomyolysis), devices used to track physical activity and estimate energy expenditure (e.g., accelerometers), relative flexibility and the role of lumbopelvic rhythm in back function, the importance of progression in an exercise prescription, and the professional standard of care associated with HIIT programs reflects recent topics of interest and research Updated statistics on CVD and CHD from the American Heart Association, adult and childhood obesity, and the prevalence of COPD, asthma, bronchitis, and emphysema ensure accurate representation of data With a comprehensive and practical approach, this text enables readers to help individuals, communities, and groups gain the benefits of regular physical activity in a positive and safe environment. It provides background to the field, scientific fundamentals, and up-to-date recommendations to help readers better understand the role of physical activity in the quality of life and guidelines for screening, testing, supervising, and modifying activity for various populations. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately. |
fitness business management certification: Business Management for the Personal Fitness Trainer Charles Ware, Charles Bamford, Garry Bruton, 2012-01-25 |
fitness business management certification: Fitness Management Stephen J. Tharrett, James A. Peterson, 2008 Fitness industry specialists Stephen Tharrett and James Peterson present an updated edition to the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful health/fitness business. The book is separated into ten distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health/fitness club industry. Each section contains these and other key topics: Introduction to the Health/Fitness Industry (history, beliefs and behaviors, and consumer attitudes) Membership in the Health/Fitness Club Industry (defining the differences between a member and a customer, pricing strategies, branding, marketing, and sales management) Membership Retention in the Health/Fitness Club Industry (value of membership and membership retention, variables known to influence attrition and retention, creating and defining positive club-based experiences, defining and creating a service culture, and programming for health/fitness clubs) The Health/Fitness Club Business (legal business structure, business operating models, getting started, financial models and tools, budgeting, forecasting, driving profitability, buying, leasing, selling, and raising capital) Staffing Issues in the Health/Fitness Club Industry (employees versus independent contractors, compensation, benefits, education and skill competency, organizational alignment and structure, and team building and recruitment) Facilities and Equipment in the Health/Fitness Club Industry (types of facilities, design and construction process and associated costs, cardiovascular, selectorized/variable resistance, free-weight, and purchase or lease equipment) Operational Practicesin the Health/Fitness Club Industry (risk management, AEDs, operating practice, front-desk, child-care, fitness, aquatics, |
fitness business management certification: The BioMechanics Method for Corrective Exercise Price, Justin, 2019 The BioMechanics Method for Corrective Exercise enables health and fitness professionals to identify common musculoskeletal imbalances in their clients and apply appropriate corrective exercises to swiftly eliminate muscle and joint pain and improve physical function. |
fitness business management certification: Two-brain Business 2.0 Chris Cooper, 2015-07-30 If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a big picture perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business. From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com |
fitness business management certification: Health Fitness Management Mike Bates, Mike Spezzano, Guy Danhoff, 2019-01-31 Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success. Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed: Opening chapter scenarios set the stage and put readers in the shoes of a club manager. New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations. Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business. Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver. To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk. To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension. Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. |
fitness business management certification: Physiology of Exercise and Healthy Aging Albert W. Taylor, 2021-11-15 This text is written explicitly for readers with an interest in the aging process and the effects that exercise has on the quality of life and various diseases and maladies of the aging population. It is expected that the readers using this book as a course textbook or as auxiliary reading for a course, will have taken at least an introductory course in human physiology. The text refers throughout to the three groups in the aging and health spectrum, average aging individuals, the frail elderly and Masters Athletes-- |
fitness business management certification: ACE Personal Trainer Manual American Council on Exercise, 2003 The ACE Personal Trainer Manual is an essential study tool for the ACE Personal Trainer Certification Exam and an excellent fitness and exercise resource students will use throughout their health and fitness careers.This Third Edition reflects the latest research findings and industry guidelines in the field of health and fitness. Revised and updated by the original authors and enhanced by the addition of a new chapter on health behavior and psychology, this text covers every aspect of personal training, from anatomy and physiology to injury prevention and legal issues. |
fitness business management certification: Building a Business with a Beat: Leadership Lessons from Jazzercise—An Empire Built on Passion, Purpose, and Heart Judi Sheppard Missett, 2019-06-25 Transform your passion into a profitable business—with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse.Judi Sheppard Missett is a fitness icon who, at just three years old, discovered a passion for dance that would eventually fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? The wildly enthusiastic response from her first 15 students inspired her to launch Jazzercise, Inc., the world’s leading dance fitness program with a cumulative $2 billion in global sales.In Building a Business with Beat, Judi reveals for the first time the secrets behind the company’s five decades of enormous success. In addition to helping millions of men and women improve their health and well-being through the fun and fitness of dance, Judi has inspired 8,500 franchisees to achieve their dream of owning and running their own business. Now, through powerful personal stories, practical proven-successful advice and insights, Judi shares how you, too, can transform your passion into a profitable business.This inspirational guide will teach you how to: • Create a successful business by discovering and defining your larger purpose• Use your unique perspectives and abilities to enhance the lives of others • Deftly handle everyday obstacles and unplanned events• Develop an open mindset and embrace innovation and new possibilities• Inspire your staff to connect to a purpose greater than day-to-day work, and moreFilled with helpful tips, smart strategies, and no-nonsense advice, this book is essential reading for anyone who has ever dreamed of creating a thriving, purpose-driven business. The author is living proof that when you’re doing what you love, it may not seem like work at all. |
fitness business management certification: NASM AFAA Principles of Group Fitness Instruction Nasm National Academy of Sports Medicine, 2017-09-19 Since 1983, AFAA has pioneered and set the fundamental movement standards in the fitness industry. With more than 350,000 certifications issued in 73 countries, AFAA-trained instructors have motivated millions of people toward healthier and happier lives. Through this course, you will acquire the knowledge and practical skills needed to inspire po |
fitness business management certification: NASM Study Guide Nasm Cpt Exam Prep Team, 2017-05-03 NASM Study Guide: NASM Personal Training Book & Exam Prep for the National Academy of Sports Medicine CPT Test Developed for test takers trying to achieve a passing score on the NASM-CPT Exam, this comprehensive study guide includes: -Quick Overview -Test-Taking Strategies -Introduction -Basic and Applied Sciences and Nutritional Concepts -Assessment -Program Design -Exercise Technique and Training Instruction -Client Relations and Behavioral Coaching -Professional Development and Responsibility -Practice Questions -Detailed Answer Explanations Each section of the test has a comprehensive review that goes into detail to cover all of the content likely to appear on the NASM-CPT Exam. The practice test questions are each followed by detailed answer explanations. If you miss a question, it's important that you are able to understand the nature of your mistake and how to avoid making it again in the future. The answer explanations will help you to learn from your mistakes and overcome them. Understanding the latest test-taking strategies is essential to preparing you for what you will expect on the exam. A test taker has to not only understand the material that is being covered on the test, but also must be familiar with the strategies that are necessary to properly utilize the time provided and get through the test without making any avoidable errors. Anyone planning to take the NASM-CPT Exam should take advantage of the review material, practice test questions, and test-taking strategies contained in this study guide. |
fitness business management certification: The Business of Personal Training Nutting, Mark A., 2019 From marketing and sales to budgets, staffing, and clientele issues, The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business. |
fitness business management certification: Smarter Workouts McCall, Pete, 2019 Smarter Workouts: The Science of Exercise Made Simple gives you the solution you need with efficient and effective workout programs that use only one piece of equipment. You can work out in a short period of time without spending a lot of money on expensive equipment or gym memberships—all while targeting your personal goals. |
fitness business management certification: Exercise Technique Manual for Resistance Training NSCA -National Strength & Conditioning Association, 2021-12-08 Exercise Technique Manual for Resistance Training, Fourth Edition With HKPropel Online Video, explains 100 resistance training exercises with step-by-step instructions, photos, and online video demonstrations |
fitness business management certification: Essentials of Strength Training and Conditioning NSCA -National Strength & Conditioning Association, 2021-06-01 Developed by the National Strength and Conditioning Association (NSCA) and now in its fourth edition, Essentials of Strength Training and Conditioning is the essential text for strength and conditioning professionals and students. This comprehensive resource, created by 30 expert contributors in the field, explains the key theories, concepts, and scientific principles of strength training and conditioning as well as their direct application to athletic competition and performance. The scope and content of Essentials of Strength Training and Conditioning, Fourth Edition With HKPropel Access, have been updated to convey the knowledge, skills, and abilities required of a strength and conditioning professional and to address the latest information found on the Certified Strength and Conditioning Specialist (CSCS) exam. The evidence-based approach and unbeatable accuracy of the text make it the primary resource to rely on for CSCS exam preparation. The text is organized to lead readers from theory to program design and practical strategies for administration and management of strength and conditioning facilities. The fourth edition contains the most current research and applications and several new features: Online videos featuring 21 resistance training exercises demonstrate proper exercise form for classroom and practical use. Updated research—specifically in the areas of high-intensity interval training, overtraining, agility and change of direction, nutrition for health and performance, and periodization—helps readers better understand these popular trends in the industry. A new chapter with instructions and photos presents techniques for exercises using alternative modes and nontraditional implements. Ten additional tests, including those for maximum strength, power, and aerobic capacity, along with new flexibility exercises, resistance training exercises, plyometric exercises, and speed and agility drills help professionals design programs that reflect current guidelines. Key points, chapter objectives, and learning aids including key terms and self-study questions provide a structure to help students and professionals conceptualize the information and reinforce fundamental facts. Application sidebars provide practical application of scientific concepts that can be used by strength and conditioning specialists in real-world settings, making the information immediately relatable and usable. Online learning tools delivered through HKPropel provide students with 11 downloadable lab activities for practice and retention of information. Further, both students and professionals will benefit from the online videos of 21 foundational exercises that provide visual instruction and reinforce proper technique. Essentials of Strength Training and Conditioning, Fourth Edition, provides the most comprehensive information on organization and administration of facilities, testing and evaluation, exercise techniques, training adaptations, program design, and structure and function of body systems. Its scope, precision, and dependability make it the essential preparation text for the CSCS exam as well as a definitive reference for strength and conditioning professionals to consult in their everyday practice. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately. |
fitness business management certification: The Business of Personal Training Andrea Oh, M. Masters, 2013-08-20 The Business of Personal Training: Essential Guide for the Successful Personal Trainer is a handbook for personal trainers looking to start, improve, or diversify their business. The information in this book constitutes over 15 years of experience in the fitness industry in an effort to help personal trainers avoid common pitfalls and mistakes that can destroy the business. This book goes beyond personal training certifications and program design and provides invaluable information on how to: 1. Structure and operate a business 2. Create brand value 3. Market and promote personal training services 4. Effectively sell and generate revenue 5. Drive referral business and customer loyalty 6. Expand and diversify the business If you want to understand how a successful personal training business should run, read this book. Twice. Just like a great movie has twists and turns you don't notice until the second viewing, this book contains concepts that will require further digestion before it can be assimilated. While we all may change and evolve as industry professionals, the words of wisdom contained within these pages are (in my opinion) timeless. Jamie Atlas, Owner, Bonza Bodies Fitness |
fitness business management certification: Concepts of Fitness and Wellness Charles B. Corbin, 2004 Finding an approach to fitness and wellness that's right for you is the first step in building a healthy lifestyle. This new edition of Concepts of Fitness and Wellness will help you develop self-management skills to use in taking charge of your health. All the information you need to know-about exercise, nutrition, cardiovascular fitness, stress, and more-is organized around brief concepts that highlight what's most important. The lab activities, a key part of your learning experience, make it easy to apply these concepts to your daily life. |
fitness business management certification: ROAR Stacy T. Sims, PhD, Selene Yeager, 2016-07-05 “Dr. Sims realizes that female athletes are different than male athletes and you can’t set your race schedule around your monthly cycle. ROAR will help every athlete understand what is happening to her body and what the best nutritional strategy is to perform at her very best.”—Evie Stevens, Olympian, professional road cyclist, and current women’s UCI Hour record holder Women are not small men. Stop eating and training like one. Because most nutrition products and training plans are designed for men, it’s no wonder that so many female athletes struggle to reach their full potential. ROAR is a comprehensive, physiology-based nutrition and training guide specifically designed for active women. This book teaches you everything you need to know to adapt your nutrition, hydration, and training to your unique physiology so you can work with, rather than against, your female physiology. Exercise physiologist and nutrition scientist Stacy T. Sims, PhD, shows you how to be your own biohacker to achieve optimum athletic performance. Complete with goal-specific meal plans and nutrient-packed recipes to optimize body composition, ROAR contains personalized nutrition advice for all stages of training and recovery. Customizable meal plans and strengthening exercises come together in a comprehensive plan to build a rock-solid fitness foundation as you build lean muscle where you need it most, strengthen bone, and boost power and endurance. Because women’s physiology changes over time, entire chapters are devoted to staying strong and active through pregnancy and menopause. No matter what your sport is—running, cycling, field sports, triathlons—this book will empower you with the nutrition and fitness knowledge you need to be in the healthiest, fittest, strongest shape of your life. |
fitness business management certification: NASM Essentials of Personal Fitness Training , 2008 Developed by the National Academy of Sports Medicine (NASM), this book is designed to help people prepare for the NASM Certified Personal Trainer (CPT) Certification exam or learn the basic principles of personal training using NASM's Optimum Performance Training (OPT) model. The OPT model presents NASM's protocols for building stabilization, strength, and power. More than 600 full-color illustrations and photographs demonstrate concepts and techniques. Exercise color coding maps each exercise movement to a specific phase on the OPT model. Exercise boxes demonstrate core exercises and detail the necessary preparation and movement. Other features include research notes, memory joggers, safety tips, and review questions. |
fitness business management certification: Strategies for Fitness Australia. Department of Sport, Recreation and Tourism, 1987 |
fitness business management certification: Occupational Outlook Handbook , 2006 Describes 250 occupations which cover approximately 107 million jobs. |
fitness business management certification: How To Become A Fitness Trainer Nishant Baxi, 2023-03-27 Requirements for Fitness Trainer CertificationBefore you can take any of the different certification tests for becoming a fitness trainer, you have to meet certain standards. These standards will sometimes change according to the type of fitness trainer certification you’re applying for, as well as the standards set by the ruling body of the fitness organization from which you’re applying for certification. |
fitness business management certification: NASM Essentials of Corrective Exercise Training Micheal Clark, Scott Lucett, National Academy of Sports Medicine, 2010-09-21 NASM Essentials of Corrective Exercise Training introduces the health and fitness professional to NASM's proprietary Corrective Exercise Continuum, a system of training that uses corrective exercise strategies to help improve muscle imbalances and movement efficiency to decrease the risk of injury. This textbook includes several new chapters that were not included in NASM's previous corrective exercise materials, including the rationale for corrective exercise training, assessments of health risk, static postural assessments, range of motion assessments, and strength assessments (manual muscle testing) as well as corrective exercise strategies for the cervical spine, elbow, and wrist. There are more than 100 corrective exercise techniques in the categories of self-myofascial release, static stretching, neuromuscular stretching, isolated strength training, positional isometrics, and integrated dynamic movements included in the text. These, along with corrective exercise strategies for common movement impairments seen in each segment of the body, make this text the premier resource for learning and applying NASM's systematic approach to corrective exercise training. |
fitness business management certification: ACSM's Resources for the Personal Trainer American College of Sports Medicine, 2013-03-22 ACSM’s Resources for the Personal Trainer provides a broad introduction to the field of personal training, covering both basic science topics and practical application. It was originally designed to help people prepare for the ACSM Personal Training Certification Exam. It continues to serve that function, but the market for it has expanded to practitioners in the field looking for an additional resource, as well as in an academic setting where the book is a core text for personal training programs. |
fitness business management certification: 150 Great Tech Prep Careers , 2009 Profiles 150 careers that do not require a four-year college degree; and provides job descriptions, requirements, and information on employers, advancement, earnings, work environment, outlook for the field, and other related topics. |
fitness business management certification: No Excuses David A. Graziosi, 2012-04-26 With sarcasm and wit No Excuses, shines a light on how people will make any excuse to get out of working out. It tells the straightforward truth for why excuses prevent people from realizing their full potential. |
fitness business management certification: Careers in Focus Facts on File, 2008 Profiles careers as coaches and fitness professionals such as aerobics instructors, college sports coaches, dietitians and nutritionists, exercise physiologists, fitness directors, and more. |
fitness business management certification: Business and Sales Eddie Lester, 2016-12-29 Eddie Lester has helped more than four thousand personal trainers reach their financial goals and grow their businesses. Now, he wants to help you do the same in this new guide to professional success. In Business and Sales: The Guide to Success as a Personal Trainer, Lester takes you through every step needed to secure the sale and net a new client. Like your own journey, the guide starts with one of the most important steps: attaining certification. Passion isn't enough to be a personal trainer; you need to show your clients that you are knowledgeable and trustworthy. The next chapters reveal how to create a personal brand, define your niche, target your most important demographic, hone your selling personality and sales pitch, make an amazing first impression, follow up with each client, and calculate a pricing structure. Lester also outlines business checkpoints to help you gauge your progress. His Power Questions can uncover a client's true motivations and empower you to make the sale. The most important concept Lester wants you to learn is discipline. Use the same drive that makes you a successful personal trainer to become just as successful as a business owner. |
fitness business management certification: Hot Exercise: HOTWORX and the Bold New Infrared Fitness Frontier Stephen P. Smith, 2020-12-07 Hot Exercise will arm you with the knowledge and motivation to access your inner warrior and strengthen your mind and body with more workout in less time. Hot Exercise is your guidebook to blaze a trail through the bold new infrared fitness frontier. |
fitness business management certification: Management of Health and Fitness Programs James Victor Sullivan, 1990 In this book, Doc Sullivan has brought together the concepts, the practices, and the principles vital to sound management in any undertaking and applied them to health and fitness programs. The result is a basic primer for managers in any organization contemplating a health and fitness program and for individuals considering a career in this important and rapidly growing field--Foreword. |
fitness business management certification: Occupational Outlook Handbook 2010-2011 (Paperback) Labor Dept. (U.S.), Bureau of Labor Statistics, 2010 An important resource for employers, career counselors, and job seekers, this handbook contains current information on today's occupations and future hiring trends, and features detailed descriptions of more than 250 occupations. Find out what occupations entail their working conditions, the training and education needed for these positions, their earnings, and their advancement potential. Also includes summary information on 116 additional occupations. |
fitness business management certification: Successful Career Development for the Fitness Professional , 2006 |
fitness business management certification: Master Fitness Trainer Course , 1990 |
fitness business management certification: The Business of Personal Training Scott Roberts, 1996 Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs. Nineteen sample forms make it easy for you to put the ideas presented into practice. Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers. |
fitness business management certification: Love as a Business Strategy Mohammad F Anwar, Frank E Danna, Jeffrey F Ma, 2021-04-09 To increase revenue, improve customer experience, and develop higher-performing teams, it's time for leaders to stop looking for quick fixes to complex business problems and start building a culture of love. Yes, love. Anchored by Softway's own transformational journey, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome-written by folks that aren't fans of run-of-the-mill business books. As a matter of fact, Love as a Business Strategy is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposé than a business book. Love as a Business Strategy steers clear from piety and theoretical concepts and instead shares grounded stories of resilient people running a real business. A business, as you'll come to find out, that was on the brink of disaster before 'love' took hold. Love As A Business Strategy doesn't preach or mislead, rather it lays out the blueprints for better business outcomes-like better employee engagement, enhanced patient experiences, and increased efficiency-then walks you through it step-by-step. A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success. |
fitness business management certification: NSCA's Essentials of Sport Science NSCA -National Strength & Conditioning Association, Duncan French, Lorena Torres Ronda, 2021-02-19 NSCA's Essentials of Sport Science provides the most contemporary and comprehensive overview of the field of sport science and the role of the sport scientist. It is a primary preparation resource for the Certified Performance and Sport Scientist (CPSS) certification exam. |
fitness business management certification: Becoming a Personal Trainer For Dummies Melyssa St. Michael, Linda Formichelli, 2011-03-08 Love helping other people improve their physical fitness? Become a certified trainer, start your own business, and grow your client base with this user-friendly and practical guide Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level—and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in Becoming a Personal Trainer For Dummies. If you want to become a certified personal trainer and start your own business—or if you’re a certified trainer looking to grow your existing practice—you’re in the right place. This practical guide has a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you: Find your training niche Study for and pass certification exams Attract, keep, and motivate clients Interview, hire, and manage employees Update your training skills Expand your services A user-friendly guide with unique coverage of personal trainer certification programs, Becoming a Personal Trainer For Dummies includes tips on selecting the right program and meeting the requirements. You’ll learn to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. Inside you’ll discover how to: Choose the right fitness equipment, for you and your clients Create a business plan, a record-keeping system, and a marketing campaign Perform fitness assessments Develop individualized exercise programs Advance your clients to the next fitness level Manage legal issues and tax planning Train clients with special needs Complete with ten ideas to expand your services (such as adding workshops or selling equipment or apparel) and a list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to be the best personal trainer you can be. Grab your own copy to get the most out of this fun, fabulous career. |
fitness business management certification: The Art and Business of Teaching Yoga (revised) Amy Ippoliti, Taro Smith, 2023-12-05 Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world |
fitness business management certification: Career Discovery Encyclopedia Ferguson, 2009 Praise for the previous editions: Booklist/RBB Twenty Best Bets for Student Researchers |
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