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| focus group vs interview: Focus Group Interviews in Education and Psychology Sharon Vaughn, Jeanne Shay Schumm, Jane Sinagub, Jane M. Sinagub, 1996-01-18 In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results. |
| focus group vs interview: Focus Groups as Qualitative Research David L. Morgan, 1997 This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years. |
| focus group vs interview: Focus Groups George Kamberelis, Greg Dimitriadis, 2013 Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes—from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores: The nature of focus groups Politic and activist uses of focus groups Practical ways to run a successful focus group Effective analysis of focus group data Contemporary threats to focus groups Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines. |
| focus group vs interview: Focus Groups Richard A. Krueger, Mary Anne Casey, 2000-04-26 `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research. |
| focus group vs interview: Focus Groups David W. Stewart, Prem N. Shamdasani, Dennis W. Rook, 2007 Publisher description |
| focus group vs interview: Focus Group Discussions Monique M. Hennink, 2013-12-13 The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research. Focus Group Discussions addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques and ethical considerations. Monique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. She provides readers with guidance on specific aspects of presenting research findings, such structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results. She describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor. The book includes case study examples of field research across a range of disciplines and international contexts. Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology and results of focus group research. |
| focus group vs interview: Field Research in Political Science Diana Kapiszewski, Lauren M. MacLean, Benjamin L. Read, 2015-03-19 This book explains how field research contributes value to political science by exploring scholars' experiences, detailing exemplary practices, and asserting key principles. |
| focus group vs interview: Qualitative Marketing Research David Carson, Audrey Gilmore, Chad Perry, Kjell Gronhaug, 2001-02-01 As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. |
| focus group vs interview: Focus Group Methodology Pranee Liamputtong, 2011-03-28 A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility. |
| focus group vs interview: Focus Groups in Social Research Michael Bloor, 2001-03-08 There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover |
| focus group vs interview: Developing Focus Group Research Jenny Kitzinger, Rosaline Barbour, 1999-02-22 This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal |
| focus group vs interview: Developing Questions for Focus Groups David L. Morgan, Richard A. Krueger, Jean A. King, 1998 Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition. |
| focus group vs interview: Collecting Qualitative Data Greg Guest, Emily E. Namey, Marilyn L. Mitchell, 2013 Provides a very practical and step-by-step guide to collecting and managing qualitative data, |
| focus group vs interview: Measurement of Food Preferences Halliday MacFie, 2012-12-06 This book provides comprehensive coverage of the numerous methods used to characterise food preference. It brings together, for the first time, the broad range of methodologies that are brought to bear on food choice and preference. Preference is not measured in a sensory laboratory using a trained panel - it is measured using consumers by means of product tests in laboratories, central locations, in canteens and at home, by questionnaires and in focus groups. Similarly, food preference is not a direct function of sensory preference - it is determined by a wide range of factors and influences, some competing against each other, some reinforcing each other. We have aimed to provide a detailed introduction to the measurement of all these aspects, including institutional product development, context effects, variation in language used by consumers, collection and analysis of qualitative data by focus groups, product optimisation, relating prefer ence to sensory perception, accounting for differences in taste sensitivity between consumers, measuring how attitudes and beliefs determine food choice, measuring how food affects mood and mental performance, and how different expectations affect sensory perception. The emphasis has been to provide practical descriptions of current methods. Three of the ten first-named authors are university academics, the rest are in industry or research institutes. Much of the methodology is quite new, particularly the repertory grid coupled with Generalised Procrustes Analysis, Individualised Difference Testing, Food and Mood Testing, and the Sensory Expectation Models. |
| focus group vs interview: This Is Service Design Doing Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider, 2018-01-02 How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success. |
| focus group vs interview: Nursing Research Using Data Analysis Mary De Chesnay, 2014-12-05 This is a concise, step-by-step guide to conducting qualitative nursing research using various forms of data analysis. It is part of a unique series of books devoted to seven different qualitative designs and methods in nursing, written for both novice researchers and specialists seeking to develop or expand their competency. This practical resource encompasses such methodologies as content analysis, a means of organizing and interpreting data to elicit themes and concepts; discourse analysis, used to analyze language to understand social or historical context; narrative analysis, in which the researcher seeks to understand human experience through participant stories; and focus groups and case studies, used to understand the consensus of a group or the experience of an individual and his or her reaction to a difficult situation such as disease or trauma. Written by a noted qualitative research scholar and contributing experts, the book describes the philosophical basis for conducting research using data analysis and delivers an in-depth plan for applying its methodologies to a particular study, including appropriate methods, ethical considerations, and potential challenges. It presents practical strategies for solving problems related to the conduct of research using the various forms of data analysis and presents a rich array of case examples from published nursing research. These include author analyses to support readers in decision making regarding their own projects. The book embraces such varied topics as data security in qualitative research, the image of nursing in science fiction literature, the trajectory of research in several nursing studies throughout Africa, and many others. Focused on the needs of both novice researchers and specialists, it will be of value to health institution research divisions, in-service educators and students, and graduate nursing educators and students. Key Features: Explains how to conduct nursing research using content analysis, discourse analysis, narrative analysis, and focus groups and case studies Presents state-of-the-art designs and protocols Focuses on solving practical problems related to the conduct of research Features rich nursing exemplars in a variety of health/mental health clinical settings in the United States and internationally |
| focus group vs interview: Moderating Focus Groups Richard A. Krueger, 1998 Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations. |
| focus group vs interview: Conducting Focus Groups for Business and Management Students Caroline J. Oates, Panayiota J. Alevizou, 2017-10-30 In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. |
| focus group vs interview: The Oxford Handbook of Qualitative Research in American Music Education Colleen M. Conway, 2014 The Handbook of Qualitative Research in American Music Education is a resource for music education researchers, music education graduate students, and P-16 music teachers. Qualitative research has become an increasingly popular research approach in music education in the last 20 years and until now there has been no source that clarifies terms, challenges, and issues in qualitative research for music education. This Handbook provides that clarification and presents model qualitative studies within the various music education disciplines. The first section of the text defines qualitative research, provides a history of qualitative research in music education, clarifies epistemological foundations and theoretical frameworks and addresses quality in qualitative research. The approaches of case study, ethnography, phenomenology, narrative, and practitioner inquiry are addressed in the second section. Part III examines data collection and analysis with regard to observations, interviews, documents and multi-media data. Within the 11 chapters in the fourth part of the book authors provide syntheses of qualitative research within various areas of music education (i.e., early childhood, strings, and teacher education). The final part of the book examines technology, rigor, ethics, and the future of qualitative research. |
| focus group vs interview: Basic and Advanced Focus Groups David L. Morgan, 2018-07-13 Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices. |
| focus group vs interview: Applied Qualitative Research Design Margaret R. Roller, Paul J. Lavrakas, 2015-02-23 This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, interresearcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. Pedagogical Features *Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations. *Case studies that illustrate TQF standards in practice for each method. *Guidelines for effective documentation (via thick descriptions) of each type of study. *End-of-chapter discussion topics, exercises, and suggested further reading and Web resources. *Chapters open with a preview and close with a bulleted summary of key ideas. *Extensive glossary. 2021 Winner--American Association for Public Opinion Research (AAPOR) Book Award |
| focus group vs interview: Formative Research in Social Marketing Krzysztof Kubacki, Sharyn Rundle-Thiele, 2016-10-07 This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used. |
| focus group vs interview: Focus Groups Jori N. Hall, 2020-04-17 A 2021 AERA Qualitative Research SIG Outstanding Book Award winner Focus Groups: Culturally Responsive Approaches for Qualitative Inquiry and Program Evaluation takes an in-depth look at how culturally-responsive focus groups are developed and implemented within the context of qualitative inquiry broadly, and program evaluation more specifically. The book showcases various forms of focus groups and how they can be responsive to specific communities across different disciplines. This book provides: an historical perspective on focus groups a theoretical foundation helpful for supporting focus groups with marginalized groups, vulnerable populations (older adults, children), and participants within non-Western settings basic procedures for conducting focus groups guidelines for cultural responsiveness and case examples of alternative approaches to focus groups that target specific communities and those in different contexts. It also considers ethical issues around the use of culturally responsive focus groups, while providing guidance on analyzing and interpreting your data and establishing the credibility of your study. Focus Groups is an information rich resource for qualitative researchers and program evaluators at various levels who want to learn about or enhance their knowledge on designing and conducting culturally responsive focus groups. Perfect for courses such as: Foundations of Culturally Responsive Focus Groups | Culturally Responsive Approaches to Program Evaluation Practicing Qualitative Program Evaluation | Qualitative Research: Culturally Responsive Methods | Focus Groups in Research | Introduction to Qualitative Methods | Methods in Educational Research | Program Evaluation Practice | Designing Qualitative Research |
| focus group vs interview: Interviewing Groups and Individuals in Qualitative Market Research Joanna Chrzanowska, 2002-07-18 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies. |
| focus group vs interview: Essentials of Qualitative Interviewing Karin Olson, 2016-05-23 A brief, accessible guide for students and novice researchers to the principles and practices of qualitative interviewing, both formal and unstructured. |
| focus group vs interview: Research Methods Kirsty Williamson, Graeme Johanson, 2017-11-27 Research Methods: Information, Systems, and Contexts, Second Edition, presents up-to-date guidance on how to teach research methods to graduate students and professionals working in information management, information science, librarianship, archives, and records and information systems. It provides a coherent and precise account of current research themes and structures, giving students guidance, appreciation of the scope of research paradigms, and the consequences of specific courses of action. Each of these valuable sections will help users determine the relevance of particular approaches to their own questions. The book presents academics who teach research and information professionals who carry out research with new resources and guidance on lesser-known research paradigms. - Provides up-to-date knowledge of research methods and their applications - Provides a coherent and precise account of current research themes and structures through chapters written by authors who are experts in their fields - Helps students and researchers understand the range of quantitative and qualitative approaches available for research, as well as how to make practical use of them - Provides many illustrations from projects in which authors have been involved, to enhance understanding - Emphasises the nexus between formulation of research question and choice of research methodology - Enables new researchers to understand the implications of their planning decisions |
| focus group vs interview: Analyzing and Reporting Focus Group Results Richard A. Krueger, 1997-07-24 Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis. |
| focus group vs interview: Qualitative Consumer and Marketing Research Krittinee Nuttavuthisit, 2019-02-13 This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies. |
| focus group vs interview: Research Methods for Human-Computer Interaction Paul Cairns, Anna L. Cox, 2008-08-21 An essential, practical companion for all students studying Human-Computer Interaction, first published in 2006. |
| focus group vs interview: Just Enough Research Erika Hall, 2019-10-21 Start doing good research faster than you can plan your next pitch. |
| focus group vs interview: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| focus group vs interview: Encyclopedia of Survey Research Methods Paul J. Lavrakas, 2008-09-12 To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other how-to guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information. |
| focus group vs interview: Research Interviewing Elliot George MISHLER, Elliot George Mishler, 2009-06-30 Interviews hold a prominent place among the various research methods in the social and behavioral sciences. This book presents a powerful critique of current views and techniques, and proposes a new approach to interviewing. At the heart of Mishler's argument is the notion that an interview is a type of discourse, a speech event: it is a joint product, shaped and organized by asking and answering questions. This view may seem self-evident, yet it does not guide most interview research. In the mainstream tradition, the discourse is suppressed. Questions and answers are regarded as analogues to stimuli and responses rather than as forms of speech; questions and the interviewer's behavior are standardized so that all respondents will receive the same stimulus; respondents' social and personal contexts of meaning are ignored. While many researchers now recognize that context must be taken into account, the question of how to do so effectively has not been resolved. This important book illustrates how to implement practical alternatives to standard interviewing methods. Drawing on current work in sociolinguistics as well as on his own extensive experience conducting interviews, Mishler shows how interviews can be analyzed and interpreted as narrative accounts. He places interviewing in a sociocultural context and examines the effects on respondents of different types of interviewing practice. The respondents themselves, he believes, should be granted a more extensive role as participants and collaborators in the research process. The book is an elegant work of synthesis--clearly and persuasively written, and supported by concrete examples of both standard interviewing and alternative methods. It will be of interest to both scholars and clinicians in all the various fields for which the interview is an essential tool. |
| focus group vs interview: The Research Process in Nursing Kate Gerrish, Anne Lacey, 2010-05-24 ‘The perfect text for any health care professional who wishes to gain a sound understanding of research…This text succeeds where others fail in terms of the thoroughness of the research process and the accessible style in which the material is presented. In an age when nursing and health care research is going from strength to strength this book offers those in the world of academia and practice an excellent and essential 'bible' that is a must on any bookshelf’ Dr Aisha Holloway, Lecturer Adult Health, Division of Nursing, The University of Nottingham ‘a book that helps you each step of the way. A very understandable and enjoyable publication’ Accident and Emergency Nursing Journal ‘key reference resource that students of research can use at various levels of study. It is comprehensive, user friendly and very easy to read and make sense of’ Gillian E Lang, Amazon reviewer The sixth edition of this book reflects significant developments in nursing research in recent years, ensuring the reader is provided with the very latest information on research processes and methods. It continues to explore how to undertake research as well as evaluating and using research findings in clinical practice, in a way that is suitable for both novice researchers and those with more experience. Divided into six sections, the chapters are ordered in a logical fashion that also allows the reader to dip in and out. The first two sections of the book provide a comprehensive background to research in nursing. The third section presents a variety of qualitative and quantitative approaches, both new and well-established. The final three sections then look at collecting and making sense of the resulting data and putting the research findings into clinical practice. Summarises key points at the start of each chapter to guide you through Includes contributions from a wide range of experts in the field Accessible but doesn’t shrink away from complex debates and technical issues New to this edition: Accompanying website (www.wiley.com/go/gerrish) Ten completely new chapters including Narrative Research, Mixed Methods and Using Research in Clinical Practice ‘Research Example’ boxes from a wide variety of research types |
| focus group vs interview: The SAGE Handbook of Online Research Methods Nigel G Fielding, Raymond M Lee, Grant Blank, 2016-09-30 Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship. |
| focus group vs interview: Lords of Chaos Michael Moynihan, Didrik Soderlind, Didrik Søderlind, 2003 * * * * * *! The most incredible story in the history of music a?| a heavyweight book.-Kerrang! An unusual combination of true crime journalism, rock and roll reporting and underground obsessiveness, Lords of Chaos turns into one of the more fascinating reads in a long time.-Denver Post A narrative feature film based on this award-winning book has just gone into production. |
| focus group vs interview: Analyzing and Interpreting Qualitative Research Charles Vanover, Paul Mihas, Johnny Saldana, 2021-04-08 Drawing on the expertise of major names in the field, this text provides comprehensive coverage of the key methods for analyzing, interpreting, and writing up qualitative research in a single volume. |
| focus group vs interview: Interviewing as Qualitative Research Irving Seidman, 1998 The new edition of this volume provides guidance for new and experienced interviewers to help them develop, shape and reflect on interviewing as a qualitative research process. It offers e×amples of interviewing techniques as well as a discussion of the complexities of interviewing and its connections with the broader issues of qualitative research. |
| focus group vs interview: A Handbook for Social Science Field Research Ellen Perecman, Sara R. Curran, 2006-01-24 This text contains a collection of essays and bibliographies providing both novice and experienced scholars with invaluable and accessible insights, as well as references to a select list of critical texts pertaining to a wide array of social science methods and practices useful when doing fieldwork. |
| focus group vs interview: How To Do Primary Care Research Felicity Goodyear-Smith, Robert Mash, 2018-10-10 This practical ‘How To’ guide talks the reader step-by-step through designing, conducting and disseminating primary care research, a growing discipline internationally. The vast majority of health care issues are experienced by people in community settings, who are not adequately represented by hospital-based research. There is therefore a great need to upskill family physicians and other primary care workers and academics to conduct community-based research to inform best practice. Aimed at emerging researchers, including those in developing countries, this book also addresses cutting edge and newly developing research methods, which will be of equal interest to more experienced researchers. |
FAQ 3: When is it good to use focus group, in-depth …
As a general rule, in-depth interviews are best when you are interested in individual experience, perceptions, and feelings, regarding several topics of interest that can only be attained through …
Guidelines for Interviews and Focus Groups - Institute of …
Interview or focus group questions should align closely with your evaluation questions. • Limit the number of questions to three in-depth questions , 15 questions that require shorter responses, …
The Focus Group Interview and Other Kinds of Group Activities
There are two very distinct characteristics of the groups used in the focus group interview process. One: unlike many other groups, the purpose of a focus group is data collection. Two: …
Methods of data collection in qualitative research: interviews …
focus groups. The paper examines each method in detail, focusing on how they work in practice, when their use is appropriate and what they can offer dentistry. Examples of empirical studies …
Advantages/Disadvantages of focus groups, interviews
The table below summarizes the advantages and disadvantages of focus groups, interviews, and written instruments such as surveys, tests, or questionnaires, to help you choose the best …
Designing and Conducting Focus Group Interviews
Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. In a brief time the moderator must create a …
Interviews, Focus groups and Delphi techniques Introduction
Focus groups can be employed as the main data gathering method, used as a ground clearing pilot to elicit key issues (often as a precursor to a quantitative survey), or as a qualitative …
GUIDELINES FOR INTERVIEWS AND FOCUS GROUPS - California
Steps in Conducting Interviews and Focus Groups Step 1. Identify evaluation questions to be answered through the interview or focus group Step 2. Determine your audience and develop …
Focus Group Instructional Guidelines from an IRB perspective
Focus group studies and/or individual-level interviews are commonly used in social and behavioral research to bring out insights and understandings that regular questionnaires may not offer. an …
16. Observations, Interviews, and Focus Groups - blogs
Focus Group Advantages • Less expensive than some other methods. • A fast way of gathering a variety of insights. • Provides and opportunity for interaction between the client and the …
Focus Groups Publication - University of Kentucky
What Happens at the Focus Group Interview? Focus group interviews typically last no longer than 90 minutes in length. Many are shorter. In many instances, the actual “interview” is preceded …
Methods of Data Collection-Observation, Interview & Focus …
Focus Group Discussion (FGD) • A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. …
Differences Between Focus Group and Depth Interview
First, focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept,...
QUALITATIVE RESEARCH METHODS: A COMPARISON …
Focus groups and in-depth interviews are among the most utilize instruments that researchers are using in collecting their data. Focus group implies a group discussion in order to identify …
Surveys, Focus Groups, and Interviews: Which One is Better?
Surveys, Focus Groups, and Interviews: Which One is Better? The mission of Student Life Assessment, Improvement, & Research (AIR) is to lead outcomes-based assessment in the co …
Data Collection Methods: Semi-Structured Interviews and …
Data Collection Methods: Semi-Structured Interviews and Focus Groups 5 Overview • Introduction to data collection methods • Applications from the real world • Semi-structured interviews • …
Guidance on Designing, Administering and Analyzing Focus …
Focus groups are most helpful for identifying the main perceptions and opinions among a specific group of youth or adults. Interviews are most helpful for providing uncensored and in-depth …
FOCUS GROUPS FACILITATION - University of British Columbia
• The core elements of Focus Group Theory • Pre-focus group considerations + preparing questions • Conducting the focus group • Beginning the focus group • Interviewing styles • …
The Basics: Focus groups, listening sessions and interviews
Oct 5, 2017 · As we talk about methods for collecting information and analyzing it, we’re going to focus on interviews, listening sessions and focus groups. The key points apply to other ways …
Exchanging focus groups for individual interviews during …
Both focus groups and individual interviews elicit participants’ views and experiences and are often used in qualitative research; either can be the sole data collection method, or may be …
FAQ 3: When is it good to use focus group, in-depth …
As a general rule, in-depth interviews are best when you are interested in individual experience, perceptions, and feelings, regarding several topics of interest that can only be attained through …
Guidelines for Interviews and Focus Groups - Institute of …
Interview or focus group questions should align closely with your evaluation questions. • Limit the number of questions to three in-depth questions , 15 questions that require shorter responses, …
The Focus Group Interview and Other Kinds of Group …
There are two very distinct characteristics of the groups used in the focus group interview process. One: unlike many other groups, the purpose of a focus group is data collection. Two: …
Methods of data collection in qualitative research: interviews …
focus groups. The paper examines each method in detail, focusing on how they work in practice, when their use is appropriate and what they can offer dentistry. Examples of empirical studies …
Advantages/Disadvantages of focus groups, interviews
The table below summarizes the advantages and disadvantages of focus groups, interviews, and written instruments such as surveys, tests, or questionnaires, to help you choose the best …
Designing and Conducting Focus Group Interviews
Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. In a brief time the moderator must create a …
Interviews, Focus groups and Delphi techniques Introduction
Focus groups can be employed as the main data gathering method, used as a ground clearing pilot to elicit key issues (often as a precursor to a quantitative survey), or as a qualitative …
GUIDELINES FOR INTERVIEWS AND FOCUS GROUPS - California
Steps in Conducting Interviews and Focus Groups Step 1. Identify evaluation questions to be answered through the interview or focus group Step 2. Determine your audience and develop …
Focus Group Instructional Guidelines from an IRB perspective
Focus group studies and/or individual-level interviews are commonly used in social and behavioral research to bring out insights and understandings that regular questionnaires may not offer. an …
16. Observations, Interviews, and Focus Groups - blogs
Focus Group Advantages • Less expensive than some other methods. • A fast way of gathering a variety of insights. • Provides and opportunity for interaction between the client and the …
Focus Groups Publication - University of Kentucky
What Happens at the Focus Group Interview? Focus group interviews typically last no longer than 90 minutes in length. Many are shorter. In many instances, the actual “interview” is preceded …
Methods of Data Collection-Observation, Interview & Focus …
Focus Group Discussion (FGD) • A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. …
Differences Between Focus Group and Depth Interview
First, focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept,...
QUALITATIVE RESEARCH METHODS: A COMPARISON …
Focus groups and in-depth interviews are among the most utilize instruments that researchers are using in collecting their data. Focus group implies a group discussion in order to identify …
Data Collection Methods: Semi-Structured Interviews and …
Data Collection Methods: Semi-Structured Interviews and Focus Groups 5 Overview • Introduction to data collection methods • Applications from the real world • Semi-structured interviews • …
Guidance on Designing, Administering and Analyzing Focus …
Focus groups are most helpful for identifying the main perceptions and opinions among a specific group of youth or adults. Interviews are most helpful for providing uncensored and in-depth …
FOCUS GROUPS FACILITATION - University of British Columbia
• The core elements of Focus Group Theory • Pre-focus group considerations + preparing questions • Conducting the focus group • Beginning the focus group • Interviewing styles • …
The Basics: Focus groups, listening sessions and interviews
Oct 5, 2017 · As we talk about methods for collecting information and analyzing it, we’re going to focus on interviews, listening sessions and focus groups. The key points apply to other ways …
Surveys, Focus Groups, and Interviews: Which One is Better?
Surveys, Focus Groups, and Interviews: Which One is Better? The mission of Student Life Assessment, Improvement, & Research (AIR) is to lead outcomes-based assessment in the co …
Exchanging focus groups for individual interviews during …
Both focus groups and individual interviews elicit participants’ views and experiences and are often used in qualitative research; either can be the sole data collection method, or may be …
