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| focus group questions for marketing: Qualitative Marketing Research David Carson, Audrey Gilmore, Chad Perry, Kjell Gronhaug, 2001-02-01 As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project. |
| focus group questions for marketing: Basic and Advanced Focus Groups David L. Morgan, 2018-07-13 Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices. |
| focus group questions for marketing: The Handbook for Focus Group Research Thomas L Greenbaum, 1998 As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups. |
| focus group questions for marketing: Focus Groups Richard A. Krueger, Mary Anne Casey, 2000-04-26 `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research. |
| focus group questions for marketing: Developing Focus Group Research Jenny Kitzinger, Rosaline Barbour, 1999-02-22 This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal |
| focus group questions for marketing: Changing the Conversation National Academy of Engineering, Committee on Public Understanding of Engineering Messages, 2008-06-10 Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people-particularly girls and under-represented minorities-to consider engineering as a career option. Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering-as well as what turns the public off. Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science. |
| focus group questions for marketing: Focus Groups David W. Stewart, Prem N. Shamdasani, Dennis W. Rook, 2007 Publisher description |
| focus group questions for marketing: Doing Qualitative Research Online Janet E. Salmons, 2015-12-26 Qualitative researchers can now connect with participants online to collect deep, rich data and generate new understandings of contemporary research phenomena. Doing Qualitative Research Online gives students and researchers the practical and scholarly foundations needed to gain digital research literacies essential for designing and conducting studies based on qualitative data collected online. The book will take a broad view of methodologies, methods and ethics, covering: Ethical issues in research design and ethical relationships with participants Designing online qualitative studies Collecting qualitative data online through interviews, observations, participatory and arts-based research and a wide range of posts and documents. Analyzing data and reporting findings Written by a scholar-practitioner in e-learning and online academia with 15 years’ experience, this book will help all those new to online research by providing a range of examples and illustrations from published research. The text and accompanying materials will offer discussion and assignment ideas for ease of adoption. |
| focus group questions for marketing: How to Ask Survey Questions Arlene Fink, 2003 Intended at helping readers prepare and use reliable and valid survey questions, this title shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; and, choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions. |
| focus group questions for marketing: Conducting Focus Groups for Business and Management Students Caroline J. Oates, Panayiota J. Alevizou, 2017-10-30 In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. |
| focus group questions for marketing: Focus Groups in Social Research Michael Bloor, 2001-03-08 There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover |
| focus group questions for marketing: Focus Group Practice Claudia Puchta, Jonathan Potter, 2004-02-28 0761966900. |
| focus group questions for marketing: Moderating Focus Groups Richard A. Krueger, 1998 Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations. |
| focus group questions for marketing: The Focus Group Research Handbook Holly Edmunds, 2000-05-22 The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process. |
| focus group questions for marketing: Collecting Qualitative Data Greg Guest, Emily E. Namey, Marilyn L. Mitchell, 2013 Provides a very practical and step-by-step guide to collecting and managing qualitative data, |
| focus group questions for marketing: Focus Group Discussions Monique M. Hennink, 2013-12-13 The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research. Focus Group Discussions addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques and ethical considerations. Monique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. She provides readers with guidance on specific aspects of presenting research findings, such structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results. She describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor. The book includes case study examples of field research across a range of disciplines and international contexts. Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology and results of focus group research. |
| focus group questions for marketing: Interviewing Groups and Individuals in Qualitative Market Research Joanna Chrzanowska, 2002-07-18 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies. |
| focus group questions for marketing: Focus Group Interviews in Education and Psychology Sharon Vaughn, Jeanne Shay Schumm, Jane Sinagub, Jane M. Sinagub, 1996-01-18 In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results. |
| focus group questions for marketing: Focus Groups for the Social Science Researcher Jennifer Cyr, 2019-03-28 In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions. |
| focus group questions for marketing: Focus Group Methodology Pranee Liamputtong, 2011-03-28 A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility. |
| focus group questions for marketing: The Focus Group Guidebook David L. Morgan, Richard A. Krueger, Jean A. King, 1998 The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data. |
| focus group questions for marketing: Focus Groups as Qualitative Research David L. Morgan, 1997 This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years. |
| focus group questions for marketing: Advanced Focus Group Research Edward F. Fern, 2001-06-25 Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project. |
| focus group questions for marketing: Encyclopedia of Survey Research Methods Paul J. Lavrakas, 2008-09-12 To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other how-to guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information. |
| focus group questions for marketing: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| focus group questions for marketing: What Great Brands Do Denise Lee Yohn, 2014-01-07 Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights. |
| focus group questions for marketing: Divining Desire Liza Featherstone, 2018-02-15 Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society. |
| focus group questions for marketing: Focus Groups Jori N. Hall, 2020-04-17 A 2021 AERA Qualitative Research SIG Outstanding Book Award winner Focus Groups: Culturally Responsive Approaches for Qualitative Inquiry and Program Evaluation takes an in-depth look at how culturally-responsive focus groups are developed and implemented within the context of qualitative inquiry broadly, and program evaluation more specifically. The book showcases various forms of focus groups and how they can be responsive to specific communities across different disciplines. This book provides: an historical perspective on focus groups a theoretical foundation helpful for supporting focus groups with marginalized groups, vulnerable populations (older adults, children), and participants within non-Western settings basic procedures for conducting focus groups guidelines for cultural responsiveness and case examples of alternative approaches to focus groups that target specific communities and those in different contexts. It also considers ethical issues around the use of culturally responsive focus groups, while providing guidance on analyzing and interpreting your data and establishing the credibility of your study. Focus Groups is an information rich resource for qualitative researchers and program evaluators at various levels who want to learn about or enhance their knowledge on designing and conducting culturally responsive focus groups. Perfect for courses such as: Foundations of Culturally Responsive Focus Groups | Culturally Responsive Approaches to Program Evaluation Practicing Qualitative Program Evaluation | Qualitative Research: Culturally Responsive Methods | Focus Groups in Research | Introduction to Qualitative Methods | Methods in Educational Research | Program Evaluation Practice | Designing Qualitative Research |
| focus group questions for marketing: ADKAR Jeff Hiatt, 2006 In his first complete text on the ADKAR model, Jeff Hiatt explains the origin of the model and explores what drives each building block of ADKAR. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change, and provides a powerful foundation to help you succeed at change. |
| focus group questions for marketing: Key Concepts in Social Research Geoff Payne, Judy Payne, 2004-03-18 `This clearly written and user-friendly book is ideal for students or researchers who wish to get a basic, but solid grasp of a topic and see how it fits with other topics. By following the links a student can easily and efficiently build up a clear conceptual map of social research′ - Malcolm Williams, Reader in Sociology, Cardiff University `This is a really useful book, written in an accessible manner for students beginning their study of social research methods. It is helpful both as an introductory text and as a reference guide for more advanced students. Most of the key topics in methods and methodology are covered and it will be suitable as a recommended text on a wide variety of courses′ - Clive Seale, Brunel University At last, an authoritative, crystal-clear introduction to research methods which really takes account of the needs of students for accessible, focused information to help with undergraduate essays and exams. The key concepts discussed here are based on a review of teaching syllabi and the authors′ experience of many years of teaching. Topics range over qualitative and quantitative approaches and combine practical considerations with philosophical issues. They include several new topics, like internet and phone polling, internet searches, and visual methods. Each section is free-standing, can be tackled in order, but with links to other sections to enable students to cross-reference and build up a wider understanding of central research methods. To facilitate comprehension and aid study, each section begins with a definition. It is followed by a summary of key points with key words and guides to further reading and up-to-date examples. The book is a major addition to undergraduate reading lists. It is reliable, allows for easy transference to essays and exams and easy to use, and exceptionally clearly written for student consumption. The book answers the needs of all those who find research methods daunting, and for those who have dreamt of an ideal introduction to the subject. |
| focus group questions for marketing: Focus Groups Graham R. Walden, 2008-07-07 This volume is the first of two volumes that address the most recent ten years (1997-2006) of focus group studies and research literature. Volume one provides coverage of the arts and humanities, social sciences, and the nonmedical sciences, and volume two concentrates on the medical and health sciences. These volumes cover the English-language academic literature (books, chapters in books, journal articles, and significant pamphlets) available in libraries via interlibrary loan and online. A variety of materials are included: instructional guides, handbooks, reference works, textbooks, and academic journal literature. In Focus Groups, Volume I, the following subject disciplines have been considered: in the arts and humanities_linguistics, music, religion, and sports and leisure studies; in the social sciences_anthropology, business, cartography, communication, demography, education, law, library science, political science, psychology, and sociology; and in the non-medical sciences_agriculture, biology, engineering, environmental sciences, and physics. The selected entries have a minimum of four pages, and include 29 books, 50 book chapters, 349 articles, and 10 pamphlets, for a total of 438 entries. An appendix includes the titles of the 245 journals cited, along with the appropriate entry numbers for each. Author and subject indexes provide access to the contents, with the subject index providing access to unique terms. The detailed contents pages are designed to enable the reader to quickly find appropriate entries through the use of extensive and detailed subheadings. |
| focus group questions for marketing: Essentials of Health Care Marketing Eric N. Berkowitz, 2004 Marketing Management for Health Services, Health Care Marketing, Marketing in Health Care Environments |
| focus group questions for marketing: The Essentials of Marketing Research Lawrence S. Silver, Robert E. Stevens, 2013 Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills. |
| focus group questions for marketing: Field Research in Political Science Diana Kapiszewski, Lauren M. MacLean, Benjamin L. Read, 2015-03-19 This book explains how field research contributes value to political science by exploring scholars' experiences, detailing exemplary practices, and asserting key principles. |
| focus group questions for marketing: Brainfluence Roger Dooley, 2011-10-21 Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. |
| focus group questions for marketing: Developing Questions for Focus Groups David L. Morgan, Richard A. Krueger, Jean A. King, 1998 Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition. |
| focus group questions for marketing: Marketing Research Bonita Kolb, 2008-04-18 Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website. |
| focus group questions for marketing: Sales Engagement Manny Medina, Max Altschuler, Mark Kosoglow, 2019-03-12 Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. |
| focus group questions for marketing: Marketing Research Carl McDaniel, Jr., Roger Gates, 2020-11-10 Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach—grounded in the authors' 50 years' combined experience in the marketing research industry—features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers. Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams. |
| focus group questions for marketing: The Marketing Research Guide Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood, 2012-10-12 Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process. |
Sample Focus Group Questions Gathering Data from Focus …
o We suggest about 3 hours for a small focus groups of ~5-8 people. Plan to ask no more than about ~5-10 questions total. o Consider sending questions to participants in advance in order …
Designing and Conducting Focus Group Interviews
Strategies for Focus Group Questions • Choose among alternatives • Make a list • Fill in the blank • Rate with blank card • Semantic differential • Projection, fantasy and daydreams • Draw a …
toolkit for conducting focus groups - Community Tool Box
This manual has been provided to assist you in conducting focus groups. Consider this manual a “toolkit” that will facilitate your training and enhance your facilitation skills. This toolkit contains …
Healthletter Focus Group Guide - nimict.com
Focus groups can provide feedback for existing public health interventions or information on designing new ones. If quantitative data is needed, focus groups can help determine effective …
Focus Groups Publication - University of Kentucky
important to know exactly what is expected from the focus group. What is the purpose of the focus group? What specific kind of information is needed from the group? How will the information be …
Focus Group Research: How to Conduct It & How to Contract …
Conducting focus group research in-house allows you to avoid the time needed to 1) go through the procurement process; 2) brief the focus group moderator on the activity that you are trying …
Focus group discussion - businessadvocacy.net
Focus groups are commonly used by businesses to research new product or packaging approval; consumer habits and usage; customer attitudes (to corporate image, products etc); promotion …
Example Questions for Focus Group Screening - omb.report
Use this reference set of screening questions to construct a Screening Form for each information collection or focus group. Select questions that will assist in identifying members of the target …
“Planning and conducting focus group discussions in …
This paper presents the investigation of focus group method, its advantages and applica-tion in various kinds of marketing research enabling to collect rich empirical data covering verbal and …
How to Conduct a Focus Group - tgci.com
Nonprofit organizations generally use focus groups in planning, marketing, or evaluation, either to improve some specific product or service or, more globally, during the development of strategic …
Focus Groups - ETR
Focus groups are most useful when you need to delve deeply into focused topics and generate an in-depth understanding of complex issues. For example, you would use a focus group when …
The Focus Group Planning Guide - MarketLink Research
This step serves to answer three very basic questions: “Why is the focus group research being conducted?” “What learning do I expect to get out of it?” “What action(s) will I take on the basis …
5 WAYS THAT FOCUS GROUPS MEET MARKETERS’ NEEDS IN …
Great marketing is the art of making connections and building relationships – between products and customers, between services and customers, and between brands and customers. In the …
Applications of Focus Group Interviews in Marketing - JSTOR
Focus group interviews can also give direction and guidelines for constructing questionnaires. Lists of relevant areas of interest of the target audience to be measured can be developed from …
Focus group discussion - International Rice Research Institute
Marketing and media studies have shown that the focus group discussion is a cost‐effective technique for eliciting views and opinions of prospective clients, customers and end‐users.
Focus Group FAQs - QualitativeMind
• Where relevant, an understanding of (consumer) psychology, group dynamics and marketing • Organising the people and processes effectively so the research can go well. 2
An Interactive Guide to Focus Groups - thecarecouncil.org
Section 5 gives examples and tips on how to draft focus group goals and objectives, questions, and group activities. It also discusses how to use surveys during focus groups and useful types …
Focus Groups and the Nature of Qualitative Marketing …
perspective which points to a confusion of three distinct approaches to focus groups in current commercial practice. An understanding of the differences among these approaches, and of the …
When Should You Use Focus Groups? - Marketing Department
Focus groups should only be used when all four of the following conditions are met. 1. You lack any knowledge about what customers (or other key stakeholders) think in a particular area. …
Sample Focus Group Questions Gathering Data from Focus …
o We suggest about 3 hours for a small focus groups of ~5-8 people. Plan to ask no more than about ~5-10 questions total. o Consider sending questions to participants in advance in order …
Designing and Conducting Focus Group Interviews
Strategies for Focus Group Questions • Choose among alternatives • Make a list • Fill in the blank • Rate with blank card • Semantic differential • Projection, fantasy and daydreams • Draw a …
toolkit for conducting focus groups - Community Tool Box
This manual has been provided to assist you in conducting focus groups. Consider this manual a “toolkit” that will facilitate your training and enhance your facilitation skills. This toolkit contains …
Introduction to Conducting Focus Groups - National Oceanic …
focus group is used to assist in interpreting survey results. Often, survey data can be a bit confusing, raising such questions as how to interpret neutral ratings or why respondents …
Healthletter Focus Group Guide - nimict.com
Focus groups can provide feedback for existing public health interventions or information on designing new ones. If quantitative data is needed, focus groups can help determine effective …
Focus Groups Publication - University of Kentucky
important to know exactly what is expected from the focus group. What is the purpose of the focus group? What specific kind of information is needed from the group? How will the information …
Focus Group Research: How to Conduct It & How to Contract …
Conducting focus group research in-house allows you to avoid the time needed to 1) go through the procurement process; 2) brief the focus group moderator on the activity that you are trying …
Focus group discussion - businessadvocacy.net
Focus groups are commonly used by businesses to research new product or packaging approval; consumer habits and usage; customer attitudes (to corporate image, products etc); promotion …
Example Questions for Focus Group Screening - omb.report
Use this reference set of screening questions to construct a Screening Form for each information collection or focus group. Select questions that will assist in identifying members of the target …
“Planning and conducting focus group discussions in …
This paper presents the investigation of focus group method, its advantages and applica-tion in various kinds of marketing research enabling to collect rich empirical data covering verbal and …
How to Conduct a Focus Group - tgci.com
Nonprofit organizations generally use focus groups in planning, marketing, or evaluation, either to improve some specific product or service or, more globally, during the development of …
Focus Groups - ETR
Focus groups are most useful when you need to delve deeply into focused topics and generate an in-depth understanding of complex issues. For example, you would use a focus group when …
The Focus Group Planning Guide - MarketLink Research
This step serves to answer three very basic questions: “Why is the focus group research being conducted?” “What learning do I expect to get out of it?” “What action(s) will I take on the basis …
5 WAYS THAT FOCUS GROUPS MEET MARKETERS’ NEEDS IN …
Great marketing is the art of making connections and building relationships – between products and customers, between services and customers, and between brands and customers. In the …
Applications of Focus Group Interviews in Marketing - JSTOR
Focus group interviews can also give direction and guidelines for constructing questionnaires. Lists of relevant areas of interest of the target audience to be measured can be developed …
Focus group discussion - International Rice Research Institute
Marketing and media studies have shown that the focus group discussion is a cost‐effective technique for eliciting views and opinions of prospective clients, customers and end‐users.
Focus Group FAQs - QualitativeMind
• Where relevant, an understanding of (consumer) psychology, group dynamics and marketing • Organising the people and processes effectively so the research can go well. 2
An Interactive Guide to Focus Groups - thecarecouncil.org
Section 5 gives examples and tips on how to draft focus group goals and objectives, questions, and group activities. It also discusses how to use surveys during focus groups and useful …
Focus Groups and the Nature of Qualitative Marketing …
perspective which points to a confusion of three distinct approaches to focus groups in current commercial practice. An understanding of the differences among these approaches, and of the …
When Should You Use Focus Groups? - Marketing Department
Focus groups should only be used when all four of the following conditions are met. 1. You lack any knowledge about what customers (or other key stakeholders) think in a particular area. …
