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| focus group discussion guide template: A Manual for the Use of Focus Groups Susan Dawson, Lenore Manderson, Veronica L. Tallo, 1993 |
| focus group discussion guide template: This Is Service Design Doing Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider, 2018-01-02 How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success. |
| focus group discussion guide template: Focus Group Discussions Monique M. Hennink, 2013-12-13 The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research. Focus Group Discussions addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques and ethical considerations. Monique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. She provides readers with guidance on specific aspects of presenting research findings, such structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results. She describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor. The book includes case study examples of field research across a range of disciplines and international contexts. Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology and results of focus group research. |
| focus group discussion guide template: Focus Groups for the Social Science Researcher Jennifer Cyr, 2019-03-28 In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions. |
| focus group discussion guide template: Changing the Conversation National Academy of Engineering, Committee on Public Understanding of Engineering Messages, 2008-06-10 Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people-particularly girls and under-represented minorities-to consider engineering as a career option. Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering-as well as what turns the public off. Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science. |
| focus group discussion guide template: Focus Groups Richard A. Krueger, Mary Anne Casey, 2000-04-26 `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research. |
| focus group discussion guide template: Using Focus Groups in Research Lia Litosseliti, 2003-12-01 Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced |
| focus group discussion guide template: Focus Groups as Qualitative Research David L. Morgan, 1997 This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years. |
| focus group discussion guide template: Collecting Qualitative Data Greg Guest, Emily E. Namey, Marilyn L. Mitchell, 2013 Provides a very practical and step-by-step guide to collecting and managing qualitative data, |
| focus group discussion guide template: Why Are All the Black Kids Sitting Together in the Cafeteria? Beverly Daniel Tatum, 2017-09-05 The classic, New York Times-bestselling book on the psychology of racism that shows us how to talk about race in America. Walk into any racially mixed high school and you will see Black, White, and Latino youth clustered in their own groups. Is this self-segregation a problem to address or a coping strategy? How can we get past our reluctance to discuss racial issues? Beverly Daniel Tatum, a renowned authority on the psychology of racism, argues that straight talk about our racial identities is essential if we are serious about communicating across racial and ethnic divides and pursuing antiracism. These topics have only become more urgent as the national conversation about race is increasingly acrimonious. This fully revised edition is essential reading for anyone seeking to understand dynamics of race and racial inequality in America. |
| focus group discussion guide template: The Focus Group Research Handbook Holly Edmunds, 2000-05-22 The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process. |
| focus group discussion guide template: Moderating Focus Groups Richard A. Krueger, 1998 Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations. |
| focus group discussion guide template: Qualitative Research Practice Jane Ritchie, Jane Lewis, 2003-02-19 'An excellent introduction to the theoretical, methodological and practical issues of qualitative research... they deal with issues at all stages in a very direct, clear, systematic and practical manner and thus make the processes involved in qualitative research more transparent' - Nyhedsbrev 'This is a how to book on qualitative methods written by people who do qualitative research for a living.... It is likely to become the standard manual on all graduate and undergraduate courses on qualitative methods' - Professor Robert Walker, School of Sociology and Social Policy, University of Nottingham What exactly is qualitative research? What are the processes involved and what can it deliver as a mode of inquiry? Qualitative research is an exciting blend of scientific investigation and creative discovery. When properly executed, it can bring a unique understanding of people's lives which in turn can be used to deepen our understanding of society. It as a skilled craft used by practitioners and researchers in the 'real world'; this textbook illuminates the possibilities of qualitative research and presents a sequential overview of the process written by those active in the field. Qualitative Research Practice: - Leads the student or researcher through the entire process of qualitative research from beginning to end - moving through design, sampling, data collection, analysis and reporting. - Is written by practising researchers with extensive experience of conducting qualitative research in the arena of social and public policy - contains numerous case studies. - Contains plenty of pedagogical material including chapter summaries, explanation of key concepts, reflective points for seminar discussion and further reading in each chapter - Is structured and applicable for all courses in qualitative research, irrespective of field. Drawn heavily on courses run by the Qualitative Unit at the National Centre for Social Research, this textbook should be recommended reading for students new to qualitative research across the social sciences. |
| focus group discussion guide template: Through a Screen Darkly Jeffrey Overstreet, 2007-02-05 In the style of a cinematic travel journal, film columnist and critic Jeffrey Overstreet of Christianity Today and lookingcloser.org leads readers down paths less traveled to explore some of the best films you’ve never seen. Examining a feast of movies, from blockbusters to buried treasure, Overstreet peels back the layers of work by popular entertainers and under-appreciated masters. He shares excerpts from conversations with filmmakers like Peter Jackson, Wim Wenders, Kevin Smith, Scott Derrickson, producer Ralph Winter, and stars like Elijah Wood, Ian McKellan, Keanu Reeves and the cast of Serenity, drawing “war-stories” from his encounters with movie stars, moviemakers, moviegoers and other critics in both mainstream and religious circles. He argues that what makes some films timeless rather than merely popular has everything to do with the way these artists—whether they know it or not—have captured reflections of God in their work. Through a Screen Darkly also includes a collection of reviews, humorous anecdotes and on-the-scene film festival reports, as well as recommendations for movie discussion groups and meditations on how different films echo the myriad ways in which Christ captured the attention and imagination of culture. |
| focus group discussion guide template: Research Methods in Human-Computer Interaction Jonathan Lazar, Jinjuan Heidi Feng, Harry Hochheiser, 2017-04-28 Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. - Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook) - Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors - New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers |
| focus group discussion guide template: The Art of Focused Conversation The Institue for Cultural Affairs, 2013-07-01 The best 'how-to' for encouraging consensus in firms and organizations. Communication within many organizations has been reduced to email, electronic file transfer, and hasty sound bytes at hurried meetings. More and more, people appear to have forgotten the value of wisdom gained by ordinary conversations. The Art of Focused Conversation convincingly restores this most human of attributes to prime place within businesses and organizations, and demonstrates what can be accomplished through the medium of focused conversation. Developed, tested, and extensively used by professionals in the field of organizational development, The Art of Focused Conversation is an invaluable resource for all those working to improve communications in firms and organizations. |
| focus group discussion guide template: A New Era in Focus Group Research Rosaline S. Barbour, David L. Morgan, 2017-08-18 This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields. The collection acknowledges the tensions between different research traditions, disciplinary emphases, funding climates, cultural, political, and ethical contexts, and the ever-changing policy backdrop. Contributors to this book encourage researchers to question and surmount disciplinary and terminological labels and disputes in order to capitalize on the full potential of focus groups, to illuminate the complex collaborative processes involved in forming, debating, contesting, and revising opinions; making decisions; and forging identities. The four sections that comprise this collection address, respectively, using focus groups in novel contexts; employing focus groups in mixed methods research designs; innovations in generating focus group data; and new theoretical developments. A New Era in Focus Group Research will be of interest to students and scholars across disciplines as well as focus group practitioners outside of academia. |
| focus group discussion guide template: Template Analysis for Business and Management Students Nigel King, Joanna M. Brooks, 2016-11-10 In Template Analysis, Nigel King and Joanna Brookes guide you through the origins of template analysis and its place in qualitative research, its basic components, and the main strengths and limitations of this method. Practical case studies and examples from published research then guide you through how to use it in your own research project. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as a reference book for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. |
| focus group discussion guide template: Clarity for Learning John Almarode, Kara Vandas, 2018-10-24 An essential resource for student and teacher clarity With the ever-changing landscape of education, teachers and leaders often find themselves searching for clarity in a sea of standards, curriculum resources, and competing priorities. Clarity for Learning offers a simple and doable approach to developing clarity and sharing it with students through five essential components: crafting learning intentions and success criteria co-constructing learning intentions and success criteria with learners creating opportunities for students to respond effective feedback on and for learning students and teachers sharing learning and progress The book is full of examples from teachers and leaders who have shared their journey, struggles, and successes for readers to use to propel their own work forward. |
| focus group discussion guide template: Discovery of Grounded Theory Barney Glaser, 2017-07-05 Most writing on sociological method has been concerned with how accurate facts can be obtained and how theory can thereby be more rigorously tested. In The Discovery of Grounded Theory, Barney Glaser and Anselm Strauss address the equally Important enterprise of how the discovery of theory from data?systematically obtained and analyzed in social research?can be furthered. The discovery of theory from data?grounded theory?is a major task confronting sociology, for such a theory fits empirical situations, and is understandable to sociologists and laymen alike. Most important, it provides relevant predictions, explanations, interpretations, and applications. In Part I of the book, Generation Theory by Comparative Analysis, the authors present a strategy whereby sociologists can facilitate the discovery of grounded theory, both substantive and formal. This strategy involves the systematic choice and study of several comparison groups. In Part II, The Flexible Use of Data, the generation of theory from qualitative, especially documentary, and quantitative data Is considered. In Part III, Implications of Grounded Theory, Glaser and Strauss examine the credibility of grounded theory. The Discovery of Grounded Theory is directed toward improving social scientists' capacity for generating theory that will be relevant to their research. While aimed primarily at sociologists, it will be useful to anyone Interested In studying social phenomena?political, educational, economic, industrial? especially If their studies are based on qualitative data. |
| focus group discussion guide template: The Coding Manual for Qualitative Researchers Johnny Saldana, 2009-02-19 The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example. |
| focus group discussion guide template: Qualitative Research in Action Tim May, 2002-04-22 Rather than being a how-to book, this volume examines the ideas and practices of qualitative research in terms of their applicability for an understanding and explanation of the place of qualitative research in the social sciences. |
| focus group discussion guide template: The Big Book of Conflict Resolution Games: Quick, Effective Activities to Improve Communication, Trust and Collaboration Mary Scannell, 2010-05-28 Make workplace conflict resolution a game that EVERYBODY wins! Recent studies show that typical managers devote more than a quarter of their time to resolving coworker disputes. The Big Book of Conflict-Resolution Games offers a wealth of activities and exercises for groups of any size that let you manage your business (instead of managing personalities). Part of the acclaimed, bestselling Big Books series, this guide offers step-by-step directions and customizable tools that empower you to heal rifts arising from ineffective communication, cultural/personality clashes, and other specific problem areas—before they affect your organization's bottom line. Let The Big Book of Conflict-Resolution Games help you to: Build trust Foster morale Improve processes Overcome diversity issues And more Dozens of physical and verbal activities help create a safe environment for teams to explore several common forms of conflict—and their resolution. Inexpensive, easy-to-implement, and proved effective at Fortune 500 corporations and mom-and-pop businesses alike, the exercises in The Big Book of Conflict-Resolution Games delivers everything you need to make your workplace more efficient, effective, and engaged. |
| focus group discussion guide template: Understanding Focus Group Discussions Monique M. Hennink, 2014 This volume guides readers on practical and theoretical considerations in conducting focus group research. Separate chapters are devoted to writing focus group methods and presenting findings. Strategies for assessing the quality of focus group research are included and case study examples of field research are provided throughout. |
| focus group discussion guide template: Qualitative Data Analysis Ian Dey, 2003-09-02 Qualitative Data Analysis shows that learning how to analyse qualitative data by computer can be fun. Written in a stimulating style, with examples drawn mainly from every day life and contemporary humour, it should appeal to a wide audience. |
| focus group discussion guide template: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| focus group discussion guide template: Storytelling with Data Cole Nussbaumer Knaflic, 2015-10-09 Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it! |
| focus group discussion guide template: Essential Guide to Qualitative Methods in Organizational Research Catherine Cassell, Gillian Symon, 2004-05-26 This text covers an array of methods needed for undertaking qualitative data collection & analysis. It includes 30 chapters, each focusing on a specific technique including chapters on traditional methods, analysis techniques, intervention methods & the latest developments in research methods. |
| focus group discussion guide template: The Art of Gathering Priya Parker, 2020-04-14 Hosts of all kinds, this is a must-read! --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them. |
| focus group discussion guide template: Analyzing and Reporting Focus Group Results Richard A. Krueger, 1997-07-24 Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis. |
| focus group discussion guide template: Understanding by Design Grant P. Wiggins, Jay McTighe, 2005 What is understanding and how does it differ from knowledge? How can we determine the big ideas worth understanding? Why is understanding an important teaching goal, and how do we know when students have attained it? How can we create a rigorous and engaging curriculum that focuses on understanding and leads to improved student performance in today's high-stakes, standards-based environment? Authors Grant Wiggins and Jay McTighe answer these and many other questions in this second edition of Understanding by Design. Drawing on feedback from thousands of educators around the world who have used the UbD framework since its introduction in 1998, the authors have greatly revised and expanded their original work to guide educators across the K-16 spectrum in the design of curriculum, assessment, and instruction. With an improved UbD Template at its core, the book explains the rationale of backward design and explores in greater depth the meaning of such key ideas as essential questions and transfer tasks. Readers will learn why the familiar coverage- and activity-based approaches to curriculum design fall short, and how a focus on the six facets of understanding can enrich student learning. With an expanded array of practical strategies, tools, and examples from all subject areas, the book demonstrates how the research-based principles of Understanding by Design apply to district frameworks as well as to individual units of curriculum. Combining provocative ideas, thoughtful analysis, and tested approaches, this new edition of Understanding by Design offers teacher-designers a clear path to the creation of curriculum that ensures better learning and a more stimulating experience for students and teachers alike. |
| focus group discussion guide template: ADKAR Jeff Hiatt, 2006 In his first complete text on the ADKAR model, Jeff Hiatt explains the origin of the model and explores what drives each building block of ADKAR. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change, and provides a powerful foundation to help you succeed at change. |
| focus group discussion guide template: Qualitative Research Methods Monique Hennink, Inge Hutter, Ajay Bailey, 2010-11-30 Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. In this book the authors propose a ′qualitative research cycle′ that leads students through the selection of appropriate methods, the collection of data and the transformation of findings into a finished project. It provides a clear explanation of the nature of qualitative research and its key concepts. Topics covered include: o formulating qualitative research questions o ethical issues o in-depth interviews o focus group discussions o observation o coding o data analysis o writing up qualitative research This text is ideal for any students taking a qualitative methods course or producing a qualitative research project at undergraduate or graduate level. It is illustrated throughout with case studies and field examples from a range of international contexts. The practical techniques are also accompanied by the author′s own research tools including interview guides, real coded data and comprehensive research checklists. |
| focus group discussion guide template: Creating the Viewer Justin Wyatt, 2024-04-23 A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the bookincludes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities. |
| focus group discussion guide template: Facilitator's Guide to Participatory Decision-Making Sam Kaner, 2011-03-10 The best book on collaboration ever written! —Diane Flannery, founding CEO, Juma Ventures And now this classic book is even better—much better. Completely revised and updated, the second edition is loaded with new tools and techniques. Two powerful new chapters on agenda design A full section devoted to reaching closure More than twice as many tools for handling difficult dynamics 70 brand-new pages and over 100 pages significantly improved |
| focus group discussion guide template: Applied Qualitative Research Design Margaret R. Roller, Paul J. Lavrakas, 2015-02-23 This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, interresearcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. Pedagogical Features *Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations. *Case studies that illustrate TQF standards in practice for each method. *Guidelines for effective documentation (via thick descriptions) of each type of study. *End-of-chapter discussion topics, exercises, and suggested further reading and Web resources. *Chapters open with a preview and close with a bulleted summary of key ideas. *Extensive glossary. 2021 Winner--American Association for Public Opinion Research (AAPOR) Book Award |
| focus group discussion guide template: Social Science Research Anol Bhattacherjee, 2012-04-01 This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages. |
| focus group discussion guide template: More Courageous Conversations About Race Glenn E. Singleton, 2013 Since the highly acclaimed Courageous Conversations About Race offered educators a frame work and tools for promoting racial equity, many schools have implemented the Courageous Conversations Protocol. Now ... in a book that's rich with anecdote, Singleton celebrates the successes, outlines the difficulties, and provides specific strategies for moving Courageous Conversations from racial equity theory to practice at every level, from the classroom to the school superintendent's office--Back cover. |
| focus group discussion guide template: How to Conduct Employee Focus Groups David Pitre, 2017-05-16 This comprehensive guide shows you how to get the employee feedback you need to successfully implement internal programs and initiatives.How can you find out what employees are thinking?Conduct employee focus groups.How to conduct employee focus groups is the comprehensive guide that shows you how to explore issues, test concepts and generate ideas with employees so you can make more informed decisions.Whether you're an HR professional, a communicator or anyone running a program, How to conduct employee focus groups can help you get the insight you're looking for.How can this book help you?This all-inclusive, do-it yourself guide gives you everything you need to manage and facilitate employee focus groups, including:? Easy-to-follow, how-to information? Examples of how focus groups have been used in organizations? Samples you can tailor to meet your needs, including a participant invitation, a discussion guide and a findings report? Advice about conducting virtual focus groupsWhat does it include?Even if you've never conducted an employee focus group before, this book covers each step in detail, including how to:? Select the right participants? Choose the best location, timing and facilities? Build a discussion guide? Moderate like a professional? Deal effectively with challenging participants and unexpected events? Debrief and analyze your data? Develop insightful conclusions |
| focus group discussion guide template: The PLC+ Playbook, Grades K-12 Douglas Fisher, Nancy Frey, John Almarode, Karen Flories, Dave Nagel, 2019-05-10 Help your PLC+ group to work wiser, not harder. This practical guide to planning and implementing PLC+ groups in a collaborative setting is designed to equip professional learning community teams with the tools they need to work effectively toward improving student learning. Designed as an accompanying resource to PLC+: Better Decisions and Greater Impact by Design, the Playbook helps educators bring the PLC+ framework to life by supporting teams as they answer the five guiding questions that comprise a PLC+: Where are we going? Where are we now? How do we move learning forward? What did we learn today? Who benefited and who did not benefit? Twenty-three modules support PLC+ groups as they work through one entire cycle of learning, addressing the five questions and four cross-cutting themes—equity, high expectations, individual and collective efficacy, and effective team activation and facilitation. Tools to support implementation of the PLC+ framework are embedded throughout the Playbook: Blank templates allow team members to record their work for every module Step-by-step instructions guide PLC+ groups to facilitate productive discussion, engage in professional learning, and gather and analyze evidence of student learning Crosscutting themes provide cohesion and focus throughout the work PLC+ groups can utilize each activity in the Playbook or find an appropriate entry point and continue the work of building PLC+. Engage in deeper learning around the ideas and concepts central to PLC+ and make greater equity and efficacy a reality in your school or district. |
Assessment Toolkit: Focus Group Template - University of …
discussion. The format we are using is a focus group. A focus group is a conversation that focuses on specific questions in a safe and confidential environment. I will guide the …
Sample Focus Group “Script” or Discussion Guide - TargetHIV
We are conducting this focus group as part of our information gathering for a needs assessment, to provide information the Council needs to make sound decisions about services and how …
An Interactive Guide to Focus Groups - thecarecouncil.org
Exercises throughout the workbook are designed to help you plan and conduct successful focus groups. Section 1 begins with definitions of focus groups, their purpose, and when to use …
Appendix B5: Focus Group Facilitation Guide and Questions
Script for a Focus Group on Food Attainment (All italicized text is for your information) Purpose of discussion: to assess how people get food: the stores used and why, and about other places …
Focus Group Manual - ccsse.org
sample introductory prompts and general focus group questions for students, faculty, and staff. As a part of the comprehensive Focus Group Toolkit, CCCSE also offers several Discussion
Example Focus Group Agenda- Example Focus Group Agenda
Example Focus Group Agenda- (Resource created in 2024) The following is an example template for constructing a Public Participation and Community Engagement Focus Group. The agenda …
Focus group discussion guide for communities - UNICEF
help you run a focus group discussion (FGD) with community members to find out the perceptions, questions, suggestions and rumours within the community about the new …
Focus Group/Guided Discussion Facilitator Guide
Sep 6, 2024 · Use the Notes Template to take notes during the discussion. Please make the notes as detailed as possible. Highlight quotes from participants that you feel are important. …
Academic Mindset: SAMPLE Student Focus Group …
What follows is a sample focus group discussion guide that can be used to collect information from students regarding their experience and perceptions around academic mindset. For …
FOCUS GROUP DISCUSSION QUESTIONS FOR …
This guidance note provides a list of suggested questions you can use in Focus Group Discussions (FGD) to understand how well a programme or operation is sharing information …
PGI FOCUS GROUP DISCUSSION GUIDE - IFRC
duct a focus group discussion (FGD) in the IFRC Community Engagement and Accountability Toolkit (Tool 5). The fol-lowing guidance is for conducting a PGI specific FGD that will help you …
TOOLKIT Designing and Conducting Focus Group Dis - DMEO
Focus Group Discussion (FGD) is a widely used qualitative method of data collection, which helps in gaining a deeper understanding of a study topic. In an FGD, a group of respondents of interest,
Sample Focus Group Discussion Guides for …
Nov 6, 2020 · Before we begin, does anyone have any questions? 1. What are some health problems that affect children in this community? 2. How are your children protected from being …
Focus group discussion guide
Focus on ideal Insurance companies: • What kind of brand is it? What kind of products, offer, customer experience, benefits…why do you think so? • What kind of strengths, differentiation …
FOCUS GROUP DISCUSSION GUIDE PAGE 1/3
Focus Group Discussion Guide. PREPARING FOR THE FOCUS GROUP • The individuals identified to organize and run the focus group discussions should clearly define the primary …
Full-Time Students: SAMPLE Focus Group Discussion Guide
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Consumer focus group tools and templates - esdt.com.au
As part of the EMR HACC Consumer Feedback project, the following templates have been developed to assist you to develop a Facilitator’s guide for your focus groups. These are …
Faculty Sample Focus Group Discussion Guide Page 1 of 6
What follows is a sample focus group discussion guide that can be used to collect information from faculty about their interactions with entering students. For supporting focus group …
Entering Students: SAMPLE Focus Group Discussion Guide
What follows is a sample focus group discussion guide that can be used to collect information from entering students. For supporting focus group materials such as recruitment tips, …
toolkit for conducting focus groups - Community Tool Box
This manual has been provided to assist you in conducting focus groups. Consider this manual a “toolkit” that will facilitate your training and enhance your facilitation skills. This toolkit contains …
Assessment Toolkit: Focus Group Template - University of …
discussion. The format we are using is a focus group. A focus group is a conversation that focuses on specific questions in a safe and confidential environment. I will guide the …
Sample Focus Group “Script” or Discussion Guide - TargetHIV
We are conducting this focus group as part of our information gathering for a needs assessment, to provide information the Council needs to make sound decisions about services and how …
An Interactive Guide to Focus Groups - thecarecouncil.org
Exercises throughout the workbook are designed to help you plan and conduct successful focus groups. Section 1 begins with definitions of focus groups, their purpose, and when to use …
Appendix B5: Focus Group Facilitation Guide and Questions
Script for a Focus Group on Food Attainment (All italicized text is for your information) Purpose of discussion: to assess how people get food: the stores used and why, and about other places …
Focus Group Manual - ccsse.org
sample introductory prompts and general focus group questions for students, faculty, and staff. As a part of the comprehensive Focus Group Toolkit, CCCSE also offers several Discussion
Example Focus Group Agenda- Example Focus Group Agenda
Example Focus Group Agenda- (Resource created in 2024) The following is an example template for constructing a Public Participation and Community Engagement Focus Group. The agenda …
Focus group discussion guide for communities - UNICEF
help you run a focus group discussion (FGD) with community members to find out the perceptions, questions, suggestions and rumours within the community about the new …
Focus Group/Guided Discussion Facilitator Guide
Sep 6, 2024 · Use the Notes Template to take notes during the discussion. Please make the notes as detailed as possible. Highlight quotes from participants that you feel are important. …
Academic Mindset: SAMPLE Student Focus Group …
What follows is a sample focus group discussion guide that can be used to collect information from students regarding their experience and perceptions around academic mindset. For …
FOCUS GROUP DISCUSSION QUESTIONS FOR …
This guidance note provides a list of suggested questions you can use in Focus Group Discussions (FGD) to understand how well a programme or operation is sharing information …
PGI FOCUS GROUP DISCUSSION GUIDE - IFRC
duct a focus group discussion (FGD) in the IFRC Community Engagement and Accountability Toolkit (Tool 5). The fol-lowing guidance is for conducting a PGI specific FGD that will help you …
TOOLKIT Designing and Conducting Focus Group Dis - DMEO
Focus Group Discussion (FGD) is a widely used qualitative method of data collection, which helps in gaining a deeper understanding of a study topic. In an FGD, a group of respondents of interest,
Sample Focus Group Discussion Guides for …
Nov 6, 2020 · Before we begin, does anyone have any questions? 1. What are some health problems that affect children in this community? 2. How are your children protected from being …
Focus group discussion guide
Focus on ideal Insurance companies: • What kind of brand is it? What kind of products, offer, customer experience, benefits…why do you think so? • What kind of strengths, differentiation …
FOCUS GROUP DISCUSSION GUIDE PAGE 1/3 - Behaviour …
Focus Group Discussion Guide. PREPARING FOR THE FOCUS GROUP • The individuals identified to organize and run the focus group discussions should clearly define the primary …
Full-Time Students: SAMPLE Focus Group Discussion Guide
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Consumer focus group tools and templates - esdt.com.au
As part of the EMR HACC Consumer Feedback project, the following templates have been developed to assist you to develop a Facilitator’s guide for your focus groups. These are …
Faculty Sample Focus Group Discussion Guide Page 1 of 6
What follows is a sample focus group discussion guide that can be used to collect information from faculty about their interactions with entering students. For supporting focus group …
Entering Students: SAMPLE Focus Group Discussion Guide
What follows is a sample focus group discussion guide that can be used to collect information from entering students. For supporting focus group materials such as recruitment tips, …
