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| ecommerce category management strategy: Encyclopedia of E-Commerce Development, Implementation, and Management Lee, In, 2016-03-31 The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. . |
| ecommerce category management strategy: Strategic Retail Management and Brand Management Doris Berger-Grabner, 2021-10-25 The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications. |
| ecommerce category management strategy: Consumer-Centric Category Management ACNielsen, Al Heller, 2012-06-12 In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. |
| ecommerce category management strategy: E-business and E-commerce Management Dave Chaffey, 2007 Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links. |
| ecommerce category management strategy: Strategic Shopper Marketing Georg August Krentzel, 2020-06-07 Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the marketplace that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels. Focused on practice, but with solid theoretical foundations, practical insights and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into their organization, as well as for those less experienced practitioners learning the principles, and those in marketing education. |
| ecommerce category management strategy: Selected Readings on Electronic Commerce Technologies: Contemporary Applications Hu, Wen-Chen, 2008-08-31 This book offers research articles focused on key issues concerning the technologies and applications of electronic commerce--Provided by publisher. |
| ecommerce category management strategy: E-merchant Robin Neidorf, 2001-01-01 A guide to e-retail explores business plans, site design, customer service, and order fulfillment techniques, as they intersect with the e-merchant's responsibilities. |
| ecommerce category management strategy: E-Commerce Strategy Sanjay Mohapatra, 2012-08-16 E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field. |
| ecommerce category management strategy: A Practical Guide to Web Analytics Satheeshkumar, 2023-12-02 Satheeshkumar, Sekar, Project Manager, Mphasis Corporation, USA. |
| ecommerce category management strategy: Customer Behaviour in eCommerce Šárka Zapletalová, Halina Starzyczná, 2023-02-11 Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty. |
| ecommerce category management strategy: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior Fiona Fui-Hoon Nah, Keng Siau, 2019-07-10 This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B |
| ecommerce category management strategy: The Core Business Web Gary W White, 2013-04-15 The best Business Web sites at your fingertips—24/7! The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. A distinguished panel of authors, all active in business librarianship, explores Web sites in their subject areas, selecting the very best from 25 functional areas of business. Each site was chosen based on the timeliness, relevance and reliability of its content, the site's ease of navigation and use, and the authority of the site's author or publisher. The rapid growth of the Internet has resulted in an ever-increasing number of Web sites offering potentially useful business information. The Core Business Web identifies, evaluates, and summarizes the most significant sites, including gateways or portals, directories, and meta-sites, to organize online resources into easy-to-follow links that allow you to access information quickly. Sites are categorized and listed for 25 areas of business, including: banking—commercial banking, regulators, trade associations, international links business law—statutes, regulations, decisions, antitrust, corporations, international transactions, labor and employment, tax and taxation, uniform commercial code career information and salary surveys—labor statistics, job hunters, career planning e-commerce—e-business news, statistics, “how-to” sites, technology sites, business-to-business sites finance and investments—market analysis and commentary, market news, stock screeners, brokers hospitality and tourism—lodging and gaming, restaurant and foodservice small business and entrepreneurship—startup information, counseling, funding and venture capital, and sites for women and minority-owned businesses, and much more! The Core Business Web is an invaluable resource for saving valuable time that's intended for information professionals but can be used by anyone seeking business information online. |
| ecommerce category management strategy: Supply Chain Management Strategies and Risk Assessment in Retail Environments Kumar, Akhilesh, Saurav, Swapnil, 2017-12-15 The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers. |
| ecommerce category management strategy: Services Marketing Issues in Emerging Economies Atanu Adhikari, 2021-02-24 This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies. |
| ecommerce category management strategy: Strategic Supply Chain Management Carlos Cordón, Kim Sundtoft Hald, Ralf W. Seifert, 2013-05-02 The supply chain is at the heart of every successful business organization's decision-making process. This textbook explains how to create a winning supply chain management strategy by spotlighting how senior executives in European and US companies have turned their supply chains into strategic weapons designed to convert threats, risks and outside pressures into competitive advantages. Strategic Supply Chain Management contains twenty real-world cases, all of which have been field researched by a top author team and tested out in the classroom. Each case adopts an executive leadership perspective to illuminate the real dilemmas faced by managers. The authors draw on their extensive classroom and industry experience to ensure that the writing style is geared towards an executive education readership. This elite case package will provide a complete teaching resource and authentic learning experience for MBA and executive education classes in Supply Chain Management throughout the world. |
| ecommerce category management strategy: Management and Social Science Strategies for Business Excellence Katta Ashok Kumar, 2014 |
| ecommerce category management strategy: Handbook of Research on Retailing Katrijn Gielens, Els Gijsbrechts, 2018-08-31 The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues. |
| ecommerce category management strategy: The New How [Paperback] Nilofer Merchant, 2014-04-15 What people are saying about The New How How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time. --Seth Godin, author of Linchpin The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book. --Barry Posner, author of The Leadership Challenge Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets. --Mark Interrante, VP Content Products, Yahoo, Inc. In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity. --Barry Schwartz, author of The Paradox of Choice: Why More Is Less Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How. --Padmasree Warrior, CTO, Cisco Systems, Inc. Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way. --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said people matter. But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative stratecution that has proven to be significantly more effective. Enhance performance and outcomes by deflating the air sandwich between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided |
| ecommerce category management strategy: Customer Management (Expanded Edition) Jean-Marc Sallenave, Jim Dippold, 2019-10-15 Our mission is to delight our customers... Retailers talk about customers all the time. So why are they so slow to fully embrace customer-centric approaches in how they run their businesses day in and day out? While easy to understand in concept, customer-centric retailing has proven elusive in application. Until now. A retailer's long-term performance is ultimately driven by customer sales, not product sales. The traditional product-centric retailer seeks to sell individual product categories to as many customers as possible. By contrast, the customer-centric retailer seeks to sell as many categories (and services) as possible to selected customers over time. The difference isn't just academic, it impacts every facet of the business and how it makes decisions. In this book, Dippold and Sallenave propose a common definition and understanding of what customer-centric retailing means, explain why current efforts usually yield less than expected, and present a pragmatic, step by step approach to customer management that really delivers on its promise. This Expanded Edition of the book explains how changes in technology are putting more decision-making power in the hands of the customer, and how this forces retailers to think and act differently. It presents the foundational principles behind customer management and lays out a business process developed by the authors for putting customer management into practice. The book presents the tools and templates used at each step of the process, with examples drawn from actual data. It is an indispensable reference guide for anyone interested in how to implement customer management in a retail organization. For a more concise overview, the book also comes in the Executive Edition. The Executive Edition is a quicker read that explains the key principles behind customer management and presents a high-level overview of the process. |
| ecommerce category management strategy: Smart Marketing With the Internet of Things Simões, Dora, Barbosa, Belem, Filipe, Sandra, 2018-07-20 The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes. |
| ecommerce category management strategy: Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning Goel, Pawan Kumar, 2024-08-22 In the landscape of e-commerce, data security has become a concern as businesses navigate the complexities of sensitive customer information protection and cyber threat mitigation. Strategies involving cloud computing, blockchain technology, artificial intelligence, and machine learning offer solutions to strengthen data security and ensure transactional integrity. Implementing these technologies requires a balance of innovation and efficient security protocols. The development and adoption of security strategies is necessary to positively integrate cutting-edge technologies for effective security in online business. Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning addresses the need for advanced security measures, while examining the current state of e-commerce data security. It explores strategies such as cloud computing, blockchain, artificial intelligence, and machine learning. This book covers topics such as cybersecurity, cloud technology, and forensics, and is a useful resource for computer engineers, business owners, security professionals, government officials, academicians, scientists, and researchers. |
| ecommerce category management strategy: E-Commerce Strategy Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li, 2014-10-30 E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China. |
| ecommerce category management strategy: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| ecommerce category management strategy: The SAGE Handbook of Marketing Theory Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski, 2009-12-04 Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory. |
| ecommerce category management strategy: How to Save the FMCG Industry Chris Leach, 2022-03-23 In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context. |
| ecommerce category management strategy: E-Logistics and E-Supply Chain Management Deryn Graham, Ioannis Manikas, Dimitris Folinas, 2013-04-30 This book explores the creation of integrated supply chains, the developments of virtual business, and the processes of re-engineering for business development--Provided by publisher. |
| ecommerce category management strategy: The 2020 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy John MacIntyre, Jinghua Zhao, Xiaomeng Ma, 2020-11-04 This book presents the proceedings of The 2020 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy (SPIoT-2020), held in Shanghai, China, on November 6, 2020. Due to the COVID-19 outbreak problem, SPIoT-2020 conference was held online by Tencent Meeting. It provides comprehensive coverage of the latest advances and trends in information technology, science and engineering, addressing a number of broad themes, including novel machine learning and big data analytics methods for IoT security, data mining and statistical modelling for the secure IoT and machine learning-based security detecting protocols, which inspire the development of IoT security and privacy technologies. The contributions cover a wide range of topics: analytics and machine learning applications to IoT security; data-based metrics and risk assessment approaches for IoT; data confidentiality and privacy in IoT; and authentication and access control for data usage in IoT. Outlining promising future research directions, the book is a valuable resource for students, researchers and professionals and provides a useful reference guide for newcomers to the IoT security and privacy field. |
| ecommerce category management strategy: Digital Business Annmarie Hanlon, 2024-03-15 Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon |
| ecommerce category management strategy: E-Commerce Brian C. Satterlee, 2001-08 Electronic Commerce is one of the most important aspects to emerge from the Internet. It allows people to exchange goods and services immediately, with no barriers of time or distance Initially, E-Commerce was primarily the domain of large firms, due to its initial format of customized, complex, and expensive transactions – essential barriers to entry by smaller competitors. Today, for a nominal fee, anyone may become an online merchant, with the potential to reach millions of consumers world-wide. In essence, the development of the Internet has had the same effect on E-Commerce as Henry Ford’s assembly line on the automotive industry. It has converted a luxury for the few into a relatively simple and inexpensive device for the masses. In this book, we will explore these impacts and innovations. The purpose of this book is to provide a preliminary analytical foundation (knowledge base), which then may be used for further, more advanced study. It is not intended to be an exhaustive analysis—yet at the same time provides as much information as possible to provide an accurate depiction of the current state and likely future direction of E-Commerce. |
| ecommerce category management strategy: Encyclopedia of E-Commerce, E-Government, and Mobile Commerce Khosrow-Pour, D.B.A., Mehdi, 2006-03-31 [Administration (référence électronique)]. |
| ecommerce category management strategy: Operations Management Peter Jones, Peter Robinson, 2012-03-22 An integrated media and text solution which clearly demonstrates the relevance of operations to everyday business activities, through extensive use of text and running video case studies from companies such as Ikea, Domino's, EasyJet, and Ticketmaster. A truly engaging package for those with little knowledge or experience in operations management. |
| ecommerce category management strategy: Green Banking and Environment Sruthi S, Dr Ravikumar Gupta, Y.SuryaNarayanamurthy, Manisha kakkar, |
| ecommerce category management strategy: E-Commerce and Web Technologies Giuseppe Psailla, 2007-08-22 This book constitutes the refereed proceedings of the 8th International Conference on Electronic Commerce and Web Technologies, EC-Web 2007, held in Regensburg, Germany, September 2007 in conjunction with Dexa 2007. It covers recommender systems, business process / design aspects, mobile commerce, security and e-payment, Web services computing / semantic Web, e-negotiation and agent mediated systems, and issues in Web advertising. |
| ecommerce category management strategy: E-Business and E-Commerce Management Dave Chaffey, Raymond Frost, Judy Strauss, 2003-09-11 This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884 |
| ecommerce category management strategy: Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016-06-14 The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. |
| ecommerce category management strategy: Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods Delener, N., 2012-01-31 This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-commerce--Provided by publisher. |
| ecommerce category management strategy: Managing E-commerce in Business J. Botha, C. H. Bothma, Pieter Geldenhuys, 2008-02-27 Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies. |
| ecommerce category management strategy: Lean Branding Laura Busche, 2019-03-01 Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply |
| ecommerce category management strategy: The Procurement Value Proposition Gerard Chick, Robert Handfield, 2014-12-03 WINNER: ACA-Bruel 2015 - Grand Prix Businesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts. If purchasing and supply chain managers are to embrace these challenges they must develop new ways of thinking about supply structures and processes as well as new skills and competencies. The Procurement Value Proposition examines these important changes that will have a profound effect on the way future procurement is carried out. It considers the implications of global economic transformation for procurement set against: changes in business contexts, purchasing strategies, organisational structure, roles and responsibilities, system development and skills required to work in the profession. This book discusses the value proposition offered by contemporary procurement to the sustainability and development of business. They examine how organizations that position procurement as a core business function will be able to drive a more competitive lever for change, and more readily adapt to the forces driving rapid change in the current global environment. The Procurement Value Proposition features case studies of companies that are moving through procurement transformation in a continual phase of movement and adaption to the multitude of shifts that are occurring. It features input, observations and case studies from CPO's, Commercial Directors and other Procurement and business leaders. The book considers a variety of geographical contexts and highlights differences between the US, the UK and China. Awarded the Grand Prix ACA-Bruel for its important contributions to the research and practice in procurement and supply chain management, it has been recognized for its ambitious vision of procurement. |
| ecommerce category management strategy: E-commerce Activities of the U.S. Postal Service United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on International Security, Proliferation, and Federal Services, 2001 |
Category Management Mastery
Category Management is the primary platform from which CPG brand owners interact with retailers. Category Management provides the language, process framework, and metrics for …
Complete Guide to Category Management
What is Category Management? Category Management is a strategic approach to procurement that involves organizing a company’s spend into related or similar groups so funds can be …
Building a Category Management Capability - UPS
Feb 3, 2002 · The goal of category management is to improve the operating results of a retailer and its associate partners – including manufacturers, distributors and brokers – by focusing on …
Category Strategy and Planning - dunnhumby
Category Strategy and Planning provides category teams with a logical and powerful connected approach to category planning, linking category importance (category roles) and what matters …
Retail | Category Management Effective day-to-day
order to define a successful category strategy, the category definitions should be based on the consumer decision tree (CDT). The CDT shows how shoppers prioritize when
Category Management - Centurion University
What is Category Management? • So, ‘Category Management’ is a process of maximizing sales and profits while enhancing product value and customer experience. • The main aim of …
Strategies for Category Management - store.proebiz.com
Category Management Category management is a Procurement continuous process in which overall spending is segmented by products or services of a similar type. This approach allows …
Ecommerce Category Management Strategy (Download Only)
Ecommerce Category Management Strategy: Consumer-Centric Category Management ACNielsen,Al Heller,2012-06-12 In some parts of the world especially in developing markets …
Category Management – Project Implementation in E-Shop
Category strategy is determining how to organize, lead and manage the business based on strategic business units based on categories. An important part of the role is to link categories …
Category Management of the future - BCF EVENTS
Key topics for Category Management Define category strategy from a shopper-centric, cross-channel and cross-value chain perspective Develop the right Category Management …
Revolutionizing Category Management by Embracing AI - r4 …
Sample use cases provided in this report provide real-world examples of how AI can transform CatMan by leveraging data insights into better category plans spanning demand and supply.
A marketer’s 7 step guide to the complete e-commerce value …
An understanding of pricing and stock management can aid marketers in planning campaigns that drive sales while ensuring brand and category level targets are met. Top tip: Monitor …
Category Management im E-Commerce - gs1-germany.de
Die Idee: die Kategorien aus Sicht der Shopper zu betrachten und so Sortiment und Platzierung optimal zu gestalten. Das Ziel: ein rundum gelungenes Einkaufserlebnis, das Shopperaugen …
MERCHANDISE AND CATEGORY MANAGEMENT - dunnhumby
We work with retailer category managers or buyers to develop strategies for categories built on an in-depth understanding of customers, market conditions and the role each category plays in a …
Reimagining category management with - PwC
Category management is a strategic procurement methodology that organises goods and services into distinct categories based on shared characteristics such as type, value, supplier, risk, …
Ecommerce Category Management Strategy (PDF)
Ecommerce Category Management Strategy: Consumer-Centric Category Management ACNielsen,Al Heller,2012-06-12 In some parts of the world especially in developing markets …
Online Category Management - Think with Google
•Detail category level is based on: ‒ product brands (e.g. “Red-Bull”) ‒ satisfied needs (e.g. “Stay Awake”) ‒ product attributes (e.g. “with Caffeine”) •Base category structure is build through …
Category Management Guide - Making Business Matter (MBM)
• Implement a Category Management process it for today and every day. • Better identify shopper insights that keep the shopper at the heart of your decisions. • Become the first supplier that …
Ecommerce Category Management Strategy Copy
Ecommerce Category Management Strategy: Consumer-Centric Category Management ACNielsen,Al Heller,2012-06-12 In some parts of the world especially in developing markets …
Category Management im E-Commerce - gs1-germany.de
Mit dem Fokus auf die Bedürfnisse der Shopper ist das Category Manage-ment einer der größten Hebel, um sich direkt in die Her-zen seiner Shopper zu katapultieren. Genau dabei wollen wir …
Category Management Mastery
Category Management is the primary platform from which CPG brand owners interact with retailers. Category Management provides the language, process framework, and metrics for …
Complete Guide to Category Management
What is Category Management? Category Management is a strategic approach to procurement that involves organizing a company’s spend into related or similar groups so funds can be …
Building a Category Management Capability - UPS
Feb 3, 2002 · The goal of category management is to improve the operating results of a retailer and its associate partners – including manufacturers, distributors and brokers – by focusing on …
Category Strategy and Planning - dunnhumby
Category Strategy and Planning provides category teams with a logical and powerful connected approach to category planning, linking category importance (category roles) and what matters …
Retail | Category Management Effective day-to-day
order to define a successful category strategy, the category definitions should be based on the consumer decision tree (CDT). The CDT shows how shoppers prioritize when
Category Management - Centurion University
What is Category Management? • So, ‘Category Management’ is a process of maximizing sales and profits while enhancing product value and customer experience. • The main aim of …
Strategies for Category Management - store.proebiz.com
Category Management Category management is a Procurement continuous process in which overall spending is segmented by products or services of a similar type. This approach allows …
Ecommerce Category Management Strategy (Download Only)
Ecommerce Category Management Strategy: Consumer-Centric Category Management ACNielsen,Al Heller,2012-06-12 In some parts of the world especially in developing markets …
Category Management – Project Implementation in E-Shop
Category strategy is determining how to organize, lead and manage the business based on strategic business units based on categories. An important part of the role is to link categories …
Category Management of the future - BCF EVENTS
Key topics for Category Management Define category strategy from a shopper-centric, cross-channel and cross-value chain perspective Develop the right Category Management …
Revolutionizing Category Management by Embracing AI - r4 …
Sample use cases provided in this report provide real-world examples of how AI can transform CatMan by leveraging data insights into better category plans spanning demand and supply.
A marketer’s 7 step guide to the complete e-commerce value …
An understanding of pricing and stock management can aid marketers in planning campaigns that drive sales while ensuring brand and category level targets are met. Top tip: Monitor …
Category Management im E-Commerce - gs1-germany.de
Die Idee: die Kategorien aus Sicht der Shopper zu betrachten und so Sortiment und Platzierung optimal zu gestalten. Das Ziel: ein rundum gelungenes Einkaufserlebnis, das Shopperaugen …
MERCHANDISE AND CATEGORY MANAGEMENT - dunnhumby
We work with retailer category managers or buyers to develop strategies for categories built on an in-depth understanding of customers, market conditions and the role each category plays in a …
Reimagining category management with - PwC
Category management is a strategic procurement methodology that organises goods and services into distinct categories based on shared characteristics such as type, value, supplier, risk, …
Ecommerce Category Management Strategy (PDF)
Ecommerce Category Management Strategy: Consumer-Centric Category Management ACNielsen,Al Heller,2012-06-12 In some parts of the world especially in developing markets …
Online Category Management - Think with Google
•Detail category level is based on: ‒ product brands (e.g. “Red-Bull”) ‒ satisfied needs (e.g. “Stay Awake”) ‒ product attributes (e.g. “with Caffeine”) •Base category structure is build through …
Category Management Guide - Making Business Matter …
• Implement a Category Management process it for today and every day. • Better identify shopper insights that keep the shopper at the heart of your decisions. • Become the first supplier that …
Ecommerce Category Management Strategy Copy
Ecommerce Category Management Strategy: Consumer-Centric Category Management ACNielsen,Al Heller,2012-06-12 In some parts of the world especially in developing markets …
Category Management im E-Commerce - gs1-germany.de
Mit dem Fokus auf die Bedürfnisse der Shopper ist das Category Manage-ment einer der größten Hebel, um sich direkt in die Her-zen seiner Shopper zu katapultieren. Genau dabei wollen wir …
