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| education social media influencers: Urban Science Education for the Hip-hop Generation Christopher Emdin, 2010 Christopher Emdin is an assistant professor of science education and director of secondary school initiatives at the Urban Science Education Center at Teachers College, Columbia University. He holds a Ph.D. in urban education with a concentration in mathematics, science and technology; a master's degree in natural sciences; and a bachelor's degree in physical anthropology, biology, and chemistry. His book, Urban Science Education for the Hip-Hop Generation is rooted in his experiences as student, teacher, administrator, and researcher in urban schools and the deep relationship between hip-hop culture and science that he discovered at every stage of his academic and professional journey. The book utilizes autobiography, outcomes of research studies, theoretical explorations, and accounts of students' experiences in schools to shed light on the causes for the lack of educational achievement of urban youth from the hip-hop generation. |
| education social media influencers: Research Perspectives on Social Media Influencers and Brand Communication Brandi Watkins, 2020-11-12 Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful. |
| education social media influencers: Teach Social Media Matthew Kushin, 2019-08-12 When it comes to leaders in the social media pedagogy space, Matt Kushin is a pioneer. Not only is Matt an exceptional researcher, but a leading voice in the field with his through and innovative assignments. His new book Teach Social Media: A Plan for Creating a Course Your Students Will Love is a must have book for educators who want to create an amazing social media class for their students. Matt is not only able to discuss these ideas for these assignments, but has actually implemented them, allowing him to show he walks the walk as a social media professor. If you're looking to have a book that integrates various assignments from all aspects of social media, make sure to buy this book immediately! - Karen Freberg, Ph.D., Associate Professor in Strategic Communications at University of Louisville and author of Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. This is a must-read book for any educators in social media! Dr. Kushin provides a clear and practical roadmap for professors to craft an exceptional social media class. A top concern among faculty who teach social media is the tension between staying relevant and applying the information, while creating a structured course that can run effectively semester to semester. This text is exactly what is needed. It helps faculty understand how to gain a rigorous learning environment that gives students the hands-on experience so necessary in social media education. - Carolyn Mae Kim, Ph.D., Associate Professor of Public Relations and Director of the Public Relations Program in the Department of Media, Journalism and Public Relations at Biola University and author of Social Media Campaigns: Strategies for Public Relations and Marketing. About Save time with this 15-week social media course plan. Engage your students with project-based learning. Prepare your students for an ever-changing social media environment with a course that focuses on adaptable knowledge, skills and abilities. Designed around a semester-long social media project, this book provides an end-to-end plan for building and executing a social media class from the ground up. It includes a 15-week syllabus with integrated assignments and activities. By providing lecture ideas and guidance in a how-to style, this book coaches you on how to build a class that is uniquely yours. Turn your class into a hands-on, engaged learning environment where your students will take on a client and build and execute a social media plan. This is not a 'it's on the test' type of class. Your students will learn by doing. The social media environment is transforming at lightning speed. Students must learn more than software skills. That's why this book follows the What, Why, How, Do, Reflect framework which aims to teach students adaptable knowledge and skills and ever-lasting abilities such as critical thinking, problem solving, creative thinking, and ethical decision-making. The economic realities of higher education present challenges to social media professors. Many departments lack access to software and resources. This book shows you how to deliver a high quality, experiential class on a shoe-string budget. Both new and experienced professors can use this book to #TeachConfident in the hyper-evolving social media space. This book is uniquely crafted for educators preparing students for careers as professional communicators in fields such as public relations, marketing, and related specialties. Includes Syllabus Sample Assignments Activities Information about software tools and resources |
| education social media influencers: Global Perspectives on Social Media Influencers and Strategic Business Communication Bi, Nicky Chang, Zhang, Ruonan, 2024-05-22 In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers. |
| education social media influencers: Research Perspectives on Social Media Influencers and their Followers Brandi Watkins, 2021-03-15 Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful. |
| education social media influencers: Beyond Communities of Practice David Barton, Karin Tusting, 2005-10-03 This book consists of a set of studies exploring the concept of communities of practice, which has been influential in social sciences, education, and management in recent years. Its main purpose is to emphasize the importance of areas such as language, power, and social context which are essential to understanding how communities of practice work. The concept has been a particularly influential one but has had little sustained critique, so a book of this kind is timely and necessary. |
| education social media influencers: Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1 , 2023-12-07 Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media within these systems. The book covers who contributes to social media, from social influencers to everyday people, how that information is disseminated in shares and likes, and the impact social media has on perception, opinion and behavior. Education coverage includes influences on pedagogy, class participation, e-learning, academic performance, and it's use and influence on teachers, parents and students. Coverage in economics and commercialization includes different types of digital marketing and social media, the rise of social influencers, and impacts on consumer behavior. Coverage in politics includes the impact on political awareness, participation and its impact on election outcomes. Coverage on design and innovation includes the design of social media and tools and approaches for maximizing impact. - Reviews the economic impacts of social media, including social media influencers and digital marketing - Explores teacher, student and parental use of social media in K-12 education - Discusses how social media impacts elections and political awareness - Investigates the tools and approaches for impacting social change in a social media world |
| education social media influencers: Social Media Influencers in Strategic Communication Nils S. Borchers, 2021-12-21 This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication. |
| education social media influencers: Influencers and Creators Robert V Kozinets, Ulrike Gretzel, Rossella Gambetti, 2023-04-15 Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena. |
| education social media influencers: Learning, Teaching, and Social Media Andrew McWhirter, 2024-01-31 Employing a unique generational approach, this book critically assesses social media in educational contexts across all educational levels: from primary and secondary schools to further and higher education, proposing a schema for social media literacy (SML). Using research obtained from fieldwork observations conducted in online teaching groups, surveys, and in-depth interviews with teachers and educators on the topic of social media and education, chapters interrogate the historical relationship between educator and learner, and use the frame of expert methodology to understand what educators themselves consider important about social media and education relative to their sectors. Bringing together current literature from education, learning and media technologies, along with longstanding debates around technological influence, chapters also draw on audience and communication studies, psychology and arts and humanities at a time when many different disciplines are trying to understand what social media means to our society. This interdisciplinary volume will be of great interest to academics, researchers and postgraduates in the fields of technology in education, media literacy, and critical digital media. Practitioners involved in the sociology of education will also find the book of use. |
| education social media influencers: Analyzing Global Social Media Consumption Wamuyu, Patrick Kanyi, 2020-10-16 Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities. Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs. |
| education social media influencers: Ditch That Textbook Matt Miller, 2015-04-13 Textbooks are symbols of centuries-old education. They're often outdated as soon as they hit students' desks. Acting by the textbook implies compliance and a lack of creativity. It's time to ditch those textbooks--and those textbook assumptions about learning In Ditch That Textbook, teacher and blogger Matt Miller encourages educators to throw out meaningless, pedestrian teaching and learning practices. He empowers them to evolve and improve on old, standard, teaching methods. Ditch That Textbook is a support system, toolbox, and manifesto to help educators free their teaching and revolutionize their classrooms. |
| education social media influencers: The Regulation of Social Media Influencers Catalina Goanta, Sofia Ranchordás, 2020-05-29 In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing. |
| education social media influencers: Winfluence Jason Falls, 2021-02-23 Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions. |
| education social media influencers: The English Grammar Workbook for Grades 6, 7, and 8 Lauralee Moss, 2018-09-18 Ace your grammar, improve your grades―125 simple exercises for grades 6, 7, and 8 Grammar is an essential part of the sixth, seventh, and eighth grade curriculum. With The English Grammar Workbook for Grades 6, 7, and 8, students will build a strong foundation for understanding the concepts of grammar and using them effectively when reading, writing, or speaking. This grammar workbook offers students the flexibility to learn at their own pace while providing the structure they need to successfully retain essential grammar rules, such as parts of speech, sentence structure, phrases and clauses, active and passive voice, mood, punctuation, writing style, and more. Inside the pages of this grammar workbook, you’ll find: Basics and building blocks—Students can progress at their own pace and build their knowledge as they go. Engaging lessons and reviews—Strengthen students’ learning and skill retention with simple reviews after every three lessons. Practical quizzes and answers—Prepare students for real-world grammar usage with helpful quizzes and an easy-to-navigate answer key. Make learning the fundamental concepts of grammar easy and organized. |
| education social media influencers: Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) Xueming Yuan, Yohannes Kurniawan, Zhenyan Ji, 2023-06-29 This is an open access book.With the successful experience of the past 3 years, we believe that the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be an even greater success in 2023, and welcome all scholars and experts to submit their papers for the conference!The 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be held on January 13-15, 2023 in Zhengzhou, China. In the era of information explosion, there is no doubt that education is an important way of knowledge production, dissemination and diffusion. Education plays an important role in promoting human development and promoting the development of society and human knowledge. ICEKIM 2023 is to bring together innovative academics and industrial experts in the field of Education, Knowledge and Information Management to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Knowledge and Information Management and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in international conference on Education, Knowledge and Information Management and related areas. |
| education social media influencers: Cases on Technologies in Education From Classroom 2.0 to Society 5.0 Bishop, Jonathan, 2021-10-08 As the use of technology spreads throughout communities, it is a natural progression that those resources will be given to classrooms. In order to provide the best education possible, all resources must be used. Learning, however, is not only done within the classroom; community learning (such as Society 4.0 and Society 5.0) involves remote learning and learning in the community. Cases on Technologies in Education From Classroom 2.0 to Society 5.0 presents case studies on the best practices from practitioners using future technologies for education beyond the classroom. The content within the book specifically includes Classroom 2.0 (networking of education institutions and learners), School 3.0 (situated learning in community venues beyond the classroom), Society 4.0 (sharing education practice and delivering learning remotely), and Society 5.0 (ubiquitous education in smart cities, towns, and villages). Covering topics such as cross-community education, ed-tech, and innovation paths, this book is an in-depth reference for administrators, schools, colleges, and universities looking to embed technology into the way they deliver education, as well as educational software developers, IT consultants, researchers, students, academicians, and teachers looking to enhance the way they educate their learners through technology. |
| education social media influencers: How To Do Primary Care Educational Research Mehmet Akman, Valerie Wass, Felicity Goodyear-Smith, 2021-07-13 Primary care is a rapidly growing academic branch of learning and developing its own body of research is the hallmark of a maturing academic discipline. This practical guide is the first designed specifically to support those planning, conducting and disseminating primary care educational research. While research informs clinical practice, organisation of primary care services and teaching the discipline, educational practices and modes of delivery are rapidly changing, particularly in response to new information technologies. Primary care practitioners must be engaged in life-long learning and keep abreast of developments in many arenas and educational research into how to address this has thus become of paramount importance. Key Features: The first ‘how-to’ guide to designing, conducting and disseminating primary care educational research Focus on inter-professional education, co-design and participatory research approaches, in line with current primary care models of care involving inter-disciplinary teams Wide in scope, exploring the current research environment in the contexts of undergraduate teaching, postgraduate training, continuing professional development, and patient education, for academics and educationalists at all levels Step-by-step introduction to the processes of literature review (establishing the existing knowledge base), choosing a topic, research questions and methodology, conducting research and disseminating results Supported by the WONCA Working Parties on Research and Education This book will encourage and upskill academics at universities and institutions teaching primary care in both undergraduate and postgraduate settings, providing support and guidance on how to conduct their own research and evaluate their own programmes, and will help to grow academic research in this discipline in high and, importantly, also low- and middle-income countries. |
| education social media influencers: Unpacking Micro-Influence within the Australian Creative Sectors Lisa Harrison, |
| education social media influencers: Globalisation, Education, and Reform in Brunei Darussalam Le Ha Phan, Asiyah Kumpoh, Keith Wood, Rosmawijah Jawawi, Hardimah Said, 2021-09-13 This book focuses on the intertwined relationships between globalisation, nation-building, education, and reform as manifested throughout the modern history of Brunei Darussalam, an Islamic monarchy located on the island of Borneo in Southeast Asia. It is the first book dedicated to the examination of Brunei’s education system, schooling, teacher education, and society in close connection with the national philosophy Melayu Islam Beraja (MIB) or Malay Islamic Monarchy. The authors provide a historical understanding of the country’s education and tell Brunei’s story of educational reform and change in its own language, narratives, accounts, and unique standpoints. Interdisciplinary chapters draw on significant historical and textual sources in three languages, namely Arabic, English, and Malay, to contribute to scholarship on education studies, international and comparative education, and international and development education. |
| education social media influencers: Education Research and the Media Aspa Baroutsis, Stewart Riddle, Pat Thomson, 2018-12-07 Universities around the world now actively encourage academics to engage in public scholarship, publishing in traditional and new media – newspapers, television, radio, blogs and social media. Education Research and the Media addresses this situation, using empirical and reflexive accounts, to interrogate and advance the ways in which this shift is usually discussed. Drawing on Australian and international scholars and contexts, this edited collection probes the effects of these engagements. Taken together, the book offers new conceptualisations of the junctures and disjunctures of local, national and transnational mediascapes in education research, working across both traditional media and social media platforms. The book takes as its starting point that traditional national media, while still significant, are now embedded in practices and discourses that transcend geographic and spatial boundaries. Global media logics challenge the profitability and operations of media corporations, as the production of news and information is paradoxically both democratised and fragmented. There is a limited body of research about how this mediatised landscape impacts on public scholarship. This is the first book in the field of education to systematically investigate this landscape, using empirical examples and analysis, as well as a range of theoretical and conceptual approaches. |
| education social media influencers: Identity in a Hyperconnected Society José Manuel Muñoz-Rodríguez, 2022-01-01 This book is about the formation of identity, primarily in adolescents, and the danger inherent in creating that identity in the context of a hyperconnected world. It provides scientific and regulatory pedagogical knowledge associated with these risks in creating identity, primarily among young people, arising from increasing, and increasingly important, screen connection times. It proposes solutions to the educational challenges of constructing identity in a hyperconnected society. The book focuses especially on the process of identity formation in this instance, where both adolescents and the adults who teach them have forgotten the vital need to incorporate educational theories and principles, novel, experimental and basic, kn any discussion of adolescent identity work. |
| education social media influencers: Mass Communications and the Influence of Information During Times of Crises Al-Suqri, Mohammed Nasser, Alsalmi, Jamal Mattar, Al-Shaqsi, Obaid Said, 2021-12-17 Although global pandemics are not a new phenomenon, the COVID-19 pandemic has taken place in a very different information environment than any pandemic before it. In today’s world, information plays a critical role in all areas of life with much of this information being delivered over the internet and social media. People have access to unprecedented amounts of information from both official and unofficial sources. While these channels are beneficial for enabling authorities to obtain information necessary to manage the pandemic, there is also a higher risk of misinformation spread. Mass Communications and the Influence of Information During Times of Crises provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This text provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises. Covering topics such as crisis communication, data acquisition, and social media usage, this book is a dynamic resource for government policymakers, public health authorities, information and communications specialists, researchers, graduate and post-graduate students, professors, and academicians in a wide range of both public health and information-related disciplines. |
| education social media influencers: Entrepreneurship Education and Research in the Middle East and North Africa (MENA) Nezameddin Faghih, Mohammad Reza Zali, 2018-08-01 This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship education in the Middle East and North Africa (MENA) region. Presenting papers by respected experts in the field, it shares essential insights on the status quo of entrepreneurial education and training programs, the characteristics and motivations of early stage entrepreneurs, and the regional framework conditions in MENA. The book closes with a bibliometric perspective on the trends in the entrepreneurship research and education being developed in MENA. |
| education social media influencers: Global Perspectives on Social Media Usage Within Governments Chavadi, Chandan, Thangam, Dhanabalan, 2023-08-29 Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians. |
| education social media influencers: Handbook of Research on Transforming Teachers’ Online Pedagogical Reasoning for Engaging K-12 Students in Virtual Learning Niess, Margaret L., Gillow-Wiles, Henry, 2021-06-25 The COVID-19 pandemic drastically transformed the classroom by keeping students and teachers apart for the sake of safety. As schools emptied, remote learning rapidly expanded through online services and video chatrooms. Unfortunately, this disrupted many students and teachers who were not accustomed to remote classrooms. This challenge has forced K-12 teachers to think differently about teaching. Unexpectedly and with little time to prepare, they have been confronted with redesigning their curriculum and instruction from face-to-face to online virtual classrooms to protect students from the COVID-19 virus while ensuring that these new online initiatives remain sustainable and useful in the post-pandemic world. As teachers learn to take advantage of the affordances and strengths of the multiple technologies available for virtual classroom instruction, their instruction both in online and face-to-face will impact what and how students learn in the 21st century. The Handbook of Research on Transforming Teachers’ Online Pedagogical Reasoning for Engaging K-12 Students in Virtual Learning examines the best practices and pedagogical reasoning for designing online strategies that work for K-12 virtual learning. The initial section provides foundational pedagogical ideas for constructing engaging virtual learning environments that leverage the unique strengths and opportunities while avoiding the weaknesses and threats of the online world. The following chapters present instructional strategies for multiple grade levels and content areas: best practices that work, clearly describing why they work, and the teachers’ pedagogical reasoning that supports online implementations. The chapters provide ways to think about teaching in virtual environments that can be used to guide instructional strategy choices and recognizes the fundamental differences between face-to-face and virtual environments as an essential design component. Covering such topics as K-12 classrooms, pedagogical reasoning, and virtual learning, this text is perfect for professors, teachers, students, educational designers and developers, instructional technology faculty, distance learning faculty, and researchers interested in the subject. |
| education social media influencers: The Handbook of Media Education Research Divina Frau-Meigs, Sirkku Kotilainen, Manisha Pathak-Shelat, Michael Hoechsmann, Stuart R. Poyntz, 2020-09-04 Over the past forty years, media education research has emerged as a historical, epistemological and practical field of study. Shifts in the field—along with radical transformations in media technologies, aesthetic forms, ownership models, and audience participation practices—have driven the application of new concepts and theories across a range of both school and non-school settings. The Handbook on Media Education Research is a unique exploration of the complex set of practices, theories, and tools of media research. Featuring contributions from a diverse range of internationally recognized experts and practitioners, this timely volume discusses recent developments in the field in the context of related scholarship, public policy, formal and non-formal teaching and learning, and DIY and community practice. Offering a truly global perspective, the Handbook focuses on empirical work from Media and Information Literacy (MIL) practitioners from around the world. The book’s five parts explore global youth cultures and the media, trans-media learning, media literacy and scientific controversies, varying national approaches to media research, media education policies, and much more. A ground breaking resource on the concepts and theories of media research, this important book: Provides a diversity of views and experiences relevant to media literacy education research Features contributions from experts from a wide-range of countries including South Africa, Finland, India, Italy, Brazil, and many more Examines the history and future of media education in various international contexts Discusses the development and current state of media literacy education institutions and policies Addresses important contemporary issues such as social media use; datafication; digital privacy, rights, and divides; and global cultural practices. The Handbook of Media Education Research is an invaluable guide for researchers in the field, undergraduate and graduate students in media studies, policy makers, and MIL practitioners. |
| education social media influencers: Using Influencer Marketing as a Digital Business Strategy Teixeira, Sandrina, Teixeira, Sara, Oliveira, Zaila, Souza, Elnivan, 2023-12-08 Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field. |
| education social media influencers: The Dumbest Generation Mark Bauerlein, 2008-05-15 This shocking, surprisingly entertaining romp into the intellectual nether regions of today's underthirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a society of know-nothings. The Dumbest Generation is a dire report on the intellectual life of young adults and a timely warning of its impact on American democracy and culture. For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. But at the dawn of the digital age, many thought they saw an answer: the internet, email, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era. That was the promise. But the enlightenment didn’t happen. The technology that was supposed to make young adults more aware, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports from the National Endowment for the Arts, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future is a startling examination of the intellectual life of young adults and a timely warning of its impact on American culture and democracy. Over the last few decades, how we view adolescence itself has changed, growing from a pitstop on the road to adulthood to its own space in society, wholly separate from adult life. This change in adolescent culture has gone hand in hand with an insidious infantilization of our culture at large; as adolescents continue to disengage from the adult world, they have built their own, acquiring more spending money, steering classrooms and culture towards their own needs and interests, and now using the technology once promoted as the greatest hope for their futures to indulge in diversions, from MySpace to multiplayer video games, 24/7. Can a nation continue to enjoy political and economic predominance if its citizens refuse to grow up? Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, The Dumbest Generation presents a portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies. The Dumbest Generation pulls no punches as it reveals the true cost of the digital age—and our last chance to fix it. |
| education social media influencers: Critical Perspectives on the Scholarship of Assessment and Learning in Law Alison Bone, Paul Maharg, 2019-07-31 The Assessment in Legal Education book series offers perspectives on assessment in legal education across a range of Common Law jurisdictions. Each volume in the series provides: Information on assessment practices and cultures within a jurisdiction. A sample of innovative assessment practices and designs in a jurisdiction. Insights into how assessment can be used effectively across different areas of law, different stages of legal education and the implications for regulation of legal education assessment. Appreciation of the multidisciplinary and interdisciplinary research bases that are emerging in the field of legal education assessment generally. Analyses and suggestions of how assessment innovations may be transferred from one jurisdiction to another. The series will be useful for those seeking a summary of the assessment issues facing academics, students, regulators, lawyers and others in the jurisdictions under analysis. The exemplars of assessment contained in each volume may also be valuable in assisting cross-jurisdictional fertilisation of ideas and practices. This first volume focuses on assessment in law schools in England. It begins with an introduction to some recent trends in the culture and practice of legal education assessment. The first chapter focuses on the general regulatory context of assessment and learning in that jurisdiction, while the remainder of the book offers useful exemplars and expert critical discussion of assessment theories and practices. The series is based in the PEARL Centre (Profession, Education and Regulation in Law), in The Australian National University’s College of Law. |
| education social media influencers: Teaching Human Development for Educators M Cecil Smith, Carlton J. Fong, Russell N. Carney, 2024-01-01 In an age where the quality of teacher education programs has never been more important, educators need a fundamental understanding of human growth, development, and change at different ages and stages across the life span. The present volume draws upon the latest research to help teacher preparation instructors select and convey essential content on human development. Such efforts serve to prepare education professionals to work with infants, children, adolescents, and adults across diverse educational settings. The chapters included in this volume summarize empirical research that supports the teaching of human development as it applies to PreK-12 and postsecondary settings, describe instructional practices used in college courses that are effective for teaching teachers-in-training about human development, and provide a systematic discussion of issues that influence the teaching of human development theories, research, and classroom applications. The contributing authors are accomplished educational and developmental psychologists that have years of experience in teacher preparation. Their respective chapters provide insights into the challenges that teachers-in-training confront in learning about human growth and development and how novice teachers can apply knowledge of human development in their professional practice. |
| education social media influencers: Effective Use of Social Media in Public Health Kavita Batra, Manoj Sharma, 2023-05-24 Effective use of Social Media in Public Health offers a well-organized and comprehensive review of social media and its impact on people’s lives and the public health sector. Divided into sections, the book addresses the growing use (and importance) of social media in conducting and disseminating research findings and covers an array of issues from cyberbullying to diversity and inclusion. Written by health educators and practitioners for health educators and practitioners, this book is a timely resource on the topics discussed. Provides complete and comprehensive landscape of social media-based applications and their uses among diverse population groups Covers current uses and applications of social media, including coverage of issues such as cyberbullying, infodemiology, and program diversity and inclusion Includes content from authors from public health and interdisciplinary areas who deliver a holistic view of the subject matter |
| education social media influencers: Online Social Networks in Business Frameworks Sudhir Kumar Rathi, Bright Keswani, Rakesh Kumar Saxena, Sumit Kumar Kapoor, Sangita Gupta, Romil Rawat, 2024-10-08 This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers. |
| education social media influencers: Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach Soumi Dutta, |
| education social media influencers: Building Power, Safety, and Trust in Virtual Communities Darwish, Dina, 2024-09-27 Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population’s daily life. Before that becomes the case, it is important that we instill guidelines and parameters to ensure that those interacting with these digital spaces feel safe within them and are able to use them to their fullest capacity. Building Power, Safety, and Trust in Virtual Communities examines how online groups help people learn and change the way they think. In this book, different people with different academic backgrounds, methods, and personal experience with virtual groups look at this question. Case studies are included to help exemplify these findings. Together, these chapters discuss how virtual communities are built in ways that thinkers, researchers, and practitioners can understand. |
| education social media influencers: Leadership Action and Intervention in Health, Business, Education, and Technology Burrell, Darrell Norman, 2024-06-17 In today's rapidly evolving landscape of healthcare, social sciences, and technology, the complexity of interconnected challenges often leaves scholars feeling adrift in a sea of disparate information. As disciplines become increasingly intertwined, navigating the nexus of these fields poses a significant obstacle for academic scholars seeking comprehensive understanding and innovative solutions. A cohesive resource that effectively bridges these divides is necessary to progress and hampers efforts to address pressing issues such as healthcare disparities, ethical dilemmas in technology, and social justice concerns. Leadership Action and Intervention in Health, Business, Education, and Technology is a meticulously crafted guide thorugh the murky waters of interdisciplinary study, offering a comprehensive exploration of the critical intersections between healthcare, social sciences, and technology. This book empowers academic scholars to transcend disciplinary boundaries, foster collaboration, and drive meaningful change in an increasingly interconnected world. |
| education social media influencers: The Age of Influence Neal Schaffer, 2020-03-17 The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology. |
| education social media influencers: Skills, Creativity and Innovation in the Digital Platform Era Seppo Poutanen, Anne Kovalainen, 2023-05-12 Skills, Creativity and Innovation in the Digital Platform Era: Analyzing the New Reality of Professions and Entrepreneurship brings together two important areas: the separate research topics of professions, platforms, and entrepreneurship, and the various dimensions of what platformization means to work and to professions in contemporary societies. One of the most noteworthy global aspects in current societies is the intensifying presence of technology, to the extent that we can talk about the omnipotence of technologies, a kind of technological imperative that prevails in societies. This new type of technological imperative emerges in the working lives of practicing professionals from medical doctors to lawyers and from teachers to preachers. Platforms have become a powerful actor as enablers and reorganizers of work, creating new types of inequalities but also expanding the market relations for new professions such as social influencers. How do platforms govern and shape work and lead to new questions concerning organizing of work and professions? These are few of the key questions Poutanen and Kovalainen explore in this profound and insightful book. |
| education social media influencers: ECEL 2019 18th European Conference on e-Learning Rikke Ørngreen, Bente Meyer, Mie Buhl , 2019-11-07 |
| education social media influencers: Harnessing AI, Machine Learning, and IoT for Intelligent Business Allam Hamdan, |
Instagramming Their Hearts Out: What Do Edu-Influencers Share on Instagram?
We present four themes that describe what TYHO edu-influencers shared on Instagram and the implications of these messages (Figure 2). Because content within stories and posts was consistent and similar, themes address the nature of both stories and … See more
#Studytalk in marketised higher education: student …
Jul 30, 2024 · By drawing on 13 in-depth interviews with UK-based student influencers from TikTok, Instagram, YouTube and the Little Red Book, we explore the nuances of how students …
Engaging Social Media Influencers to Foster Academic …
Social Media Influencers” within the context of higher education in Ireland, it is pertinent to consider my background as a researcher focused on the impact of social media influencers on …
2017 Analysis of Social Media Influencers and Trends on …
Knowing the social media influencers is important to educational practitioners, because it’s important to build connections with the influencers in order to proactively leverage social media …
The critical effect: Exploring the influence of critical media …
Exposure to critical pedagogy was associated with changing views of social media, especially heightened privacy concerns. The study reveals areas of further research and …
The Influence of Social Media Networks on Learning
The influence of SMNs on education and their pedagogical benefits cannot be underestimated. According to the report by Hootsuite (2020), the number of social media users has increased …
The Wave of Change in The Methods of Education Brought by …
many people shifted to the use of social media for interaction and education while being quarantined in their places; therefore, this review will look at the connection of social media …
THE USE OF EDUCATIONAL INFLUENCERS FOR …
This study examines reputation building in the Austrian higher education sector with the help of social media influencers. The following research questions are asked: Who are Austria's …
Influencers of Education
of social media to educate audiences around the world has brought Fresno State to the global stage. This innovative approach to education underscores the far-reaching impact of our …
How do social media influencers change adolescents’ …
Jan 12, 2023 · Depending on the nature of their content and use, social media influencers (SMIs) can be both a deterrent and supportive of ad-olescents’ behavior. Social media has become an …
Crafting the consumer teacher: education influencers and …
In this paper, we consider the production of the consumer by examining the role social media education teacher influencers play in facilitating the relationship between market ideology and...
IMPACT OF INFLUENCERS FROM INSTAGRAM AND YOUTUBE …
This study looks into the work of popular social media influencers and the impact they have on their followers. The social media influencer forums chosen are specific to YouTube and...
#Studytalk in marketised higher education: Student …
emerging research on #studytalk – the social media based educational content – shows that the social media use can inform young people’s university choices as well as facilitate their sense …
120821 The Role and Impact of Social Media Influencers
Influencers predominantly create entertainment and gaming content, with art and skills, social issues, education, and religion following suit. The study highlights that influencers are crucial in …
EDUCATIONAL INFLUENCERS – WHAT CAN WE LEARN FROM …
Shen, Kuo, Ly, and Thi (2017) identified educational influencers and trends in social networks such as Twitter and Facebook by extracting information from their publications; they found that...
What do social media teach? Influencers and followers in …
What social and ethical responsibility do influencers exhibit in creating and disseminating their content? Are there differences based on the content category and type of profile?
INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON BUYING …
Results: The findings reveal that social media influencers significantly impact college students' purchasing decisions, with authenticity, similarity, and credibility playing key roles in their …
Influence of social media on students’ academic achievement
There was no significant influence of frequency of social media use by students on their mean academic achievements in Accounting; however, gender of students was found to have a …
Examining The Effects Of Social Media Influencers
Social media has a significant influence on changes in social behaviors, notably among Generation Y and Z; these generations have relied significantly on social media, and they have...
Role of Social Media Influencers in Shaping Brand Trust and …
The study conducted by Sankala, 2024 examines the power of social media influencers to shape consumer behaviour and brand loyalty. Here we take a look at how influencer marketing …
Instagramming Their Hearts Out: What Do Edu-Influencers …
Sep 11, 2019 · In this qualitative study, the authors explored the content edu-influencers share on Instagram, which is an understudied yet increasingly popular social media site, where …
#Studytalk in marketised higher education: student …
Jul 30, 2024 · By drawing on 13 in-depth interviews with UK-based student influencers from TikTok, Instagram, YouTube and the Little Red Book, we explore the nuances of how students …
Engaging Social Media Influencers to Foster Academic …
Social Media Influencers” within the context of higher education in Ireland, it is pertinent to consider my background as a researcher focused on the impact of social media influencers on …
2017 Analysis of Social Media Influencers and Trends on …
Knowing the social media influencers is important to educational practitioners, because it’s important to build connections with the influencers in order to proactively leverage social …
The critical effect: Exploring the influence of critical media …
Exposure to critical pedagogy was associated with changing views of social media, especially heightened privacy concerns. The study reveals areas of further research and …
The Influence of Social Media Networks on Learning
The influence of SMNs on education and their pedagogical benefits cannot be underestimated. According to the report by Hootsuite (2020), the number of social media users has increased …
The Wave of Change in The Methods of Education Brought …
many people shifted to the use of social media for interaction and education while being quarantined in their places; therefore, this review will look at the connection of social media …
THE USE OF EDUCATIONAL INFLUENCERS FOR …
This study examines reputation building in the Austrian higher education sector with the help of social media influencers. The following research questions are asked: Who are Austria's …
Influencers of Education
of social media to educate audiences around the world has brought Fresno State to the global stage. This innovative approach to education underscores the far-reaching impact of our …
How do social media influencers change adolescents’ …
Jan 12, 2023 · Depending on the nature of their content and use, social media influencers (SMIs) can be both a deterrent and supportive of ad-olescents’ behavior. Social media has become …
Crafting the consumer teacher: education influencers and …
In this paper, we consider the production of the consumer by examining the role social media education teacher influencers play in facilitating the relationship between market ideology and...
IMPACT OF INFLUENCERS FROM INSTAGRAM AND …
This study looks into the work of popular social media influencers and the impact they have on their followers. The social media influencer forums chosen are specific to YouTube and...
#Studytalk in marketised higher education: Student …
emerging research on #studytalk – the social media based educational content – shows that the social media use can inform young people’s university choices as well as facilitate their sense …
120821 The Role and Impact of Social Media Influencers
Influencers predominantly create entertainment and gaming content, with art and skills, social issues, education, and religion following suit. The study highlights that influencers are crucial …
EDUCATIONAL INFLUENCERS – WHAT CAN WE LEARN …
Shen, Kuo, Ly, and Thi (2017) identified educational influencers and trends in social networks such as Twitter and Facebook by extracting information from their publications; they found that...
What do social media teach? Influencers and followers in …
What social and ethical responsibility do influencers exhibit in creating and disseminating their content? Are there differences based on the content category and type of profile?
INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON BUYING …
Results: The findings reveal that social media influencers significantly impact college students' purchasing decisions, with authenticity, similarity, and credibility playing key roles in their …
Influence of social media on students’ academic achievement
There was no significant influence of frequency of social media use by students on their mean academic achievements in Accounting; however, gender of students was found to have a …
Examining The Effects Of Social Media Influencers
Social media has a significant influence on changes in social behaviors, notably among Generation Y and Z; these generations have relied significantly on social media, and they have...
Role of Social Media Influencers in Shaping Brand Trust and …
The study conducted by Sankala, 2024 examines the power of social media influencers to shape consumer behaviour and brand loyalty. Here we take a look at how influencer marketing …
