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| effective political campaign strategies: People Power Manual Jason MacLeod, James Whelan, 2015-08-30 The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals. |
| effective political campaign strategies: Learning from Loss Seth Masket, 2020-09-22 The Democrats' decision to nominate Joe Biden for 2020 was hardly a fluke but rather a strategic choice by a party that had elevated electability above all other concerns. In Learning from Loss, one of the nation's leading political analysts offers unique insight into the Democratic Party at a moment of uncertainty. Between 2017 and 2020, Seth Masket spoke with Democratic Party activists and followed the behavior of party leaders and donors to learn how the party was interpreting the 2016 election and thinking about a nominee for 2020. Masket traces the persistence of party factions and shows how interpretations of 2016 shaped strategic choices for 2020. Although diverse narratives emerged to explain defeat in 2016 - ranging from a focus on 'identity politics' to concerns about Clinton as a flawed candidate - these narratives collectively cleared the path for Biden. |
| effective political campaign strategies: How to Win Campaigns Chris Rose, 2012-08-21 Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning. |
| effective political campaign strategies: Campaign Strategies for Political Success Godson Azu, 2013-08-20 For those who would never contest, it is still important to read this book so as to know what to look for in a political candidate. Voting should be based on plausible and possible manifestoes with which the contestant would be held accountable if elected. Therefore everyone needs to know how to assess a candidate for the purpose of a developed and prosperous nation rather than self-aggrandisement. A good campaign plan are written months and even years prior to elections so that the party-building and good governance work required to be elected or to be re-elected into office are put in place with a clear, strategic goal in mind. This book would only give answers to some of the problems that every campaign will face. It would help to define what your campaign message should be. It would help to know your Core and Non-Core supporters. It would help you know how to put together the most effective methods of contacting voters in your constituency /region. By being able to understand and the principles of the these key Six steps by step campaign plan and structure. 1. Doing the research necessary to prepare for the campaign. 2. Setting a strategic campaign goal of how many votes are needed to win. 3. Analysing and targeting voters. 4. Developing a campaign message. 5. Developing a voter contact plan. 6. Implementing that plan. By applying this following step any political party, aspirants, party candidates and even independent candidates can be rest asured of a victorious election result at any election in Nigeria and anywhere in the world. The book is very handy for both students, aspiring politicians, poliltcal parties, and political campaign organisations for best practices. I recommend this book to all for the political development of Nigeria in particular and Africa in general. |
| effective political campaign strategies: Get Out the Vote Donald P. Green, Alan S. Gerber, 2008-09-01 The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes. —Alan B. Kreuger, in the New York Times Get Out the Vote! shatters conventional wisdom about GOTV. —Hal Malchow in Campaigns & Elections Green and Gerber's recent book represents important innovations in the study of turnout.—Political Science Review Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum.—National Journal |
| effective political campaign strategies: Winning Elections Ronald A. Faucheux, 2003-10-15 This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry. |
| effective political campaign strategies: Political Campaign Strategy Stephen Stockwell, 2005 This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics. |
| effective political campaign strategies: The Campaign Manager Catherine Shaw, 2018-03-13 Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies. |
| effective political campaign strategies: Data-Driven Personalisation in Markets, Politics and Law Uta Kohl, Jacob Eisler, 2021-07-29 This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law. |
| effective political campaign strategies: The Victory Lab Sasha Issenberg, 2013-09-17 UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. |
| effective political campaign strategies: Being the Boss Linda A. Hill, Kent Lineback, 2011-01-11 You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. As Linda Hill and Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It's trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey. At best, they just learn to get by. At worst, they become terrible bosses. This new book explains how to avoid that fate, by mastering three imperatives: · Manage yourself: Learn that management isn't about getting things done yourself. It's about accomplishing things through others. · Manage a network: Understand how power and influence work in your organization and build a network of mutually beneficial relationships to navigate your company's complex political environment. · Manage a team: Forge a high-performing we out of all the Is who report to you. Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership. |
| effective political campaign strategies: The Strategy of Campaigning Kiron Skinner, Bruce Bueno de Mesquita, Serhiy Kudelia, Condoleezza Rice, 2010-02-05 The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances. Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine. Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution. Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State. |
| effective political campaign strategies: Groundbreakers Elizabeth McKenna, Hahrie Han, 2014 Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements. |
| effective political campaign strategies: Controlling the Message Victoria A. Farrar-Myers, Justin S. Vaughn, 2015-03-27 Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship. |
| effective political campaign strategies: Who Will Be the Next President? Alexander S. Belenky, 2016-11-15 This book is open access under a CC BY 4.0 license. This book addresses the peculiarities of the current presidential election system not yet addressed in other publications. It argues that any rules for electing a President that may have a chance to replace the current ones should provide an equal representation of states as equal members of the Union, and of the nation as a whole. This book analyzes the National Popular Vote plan and shows that this plan may violate the Supreme Court decisions on the equality of votes cast in statewide popular elections held to choose state electors. That is, the National Popular Vote plan may violate the Equal Protection Clause of the Fourteenth Amendment. The book proposes a new election system in which the will of the states and the will of the nation as a whole are determined by direct popular elections for President and Vice President in the 50 states and in D.C. This system a) would elect President a candidate who is the choice of both the nation as a whole and of the states as equal members of the Union, b) would let the current system elect a President only if the nation as a whole and the states as equal members of the Union fail to agree on a common candidate, and c) would encourage the candidates to campaign nationwide. The second edition has been updated to include a proposal on how to make established non-major party presidential candidates and independent candidates welcome participants in national televised presidential debates with the major-party candidates. |
| effective political campaign strategies: Inside the Campaign Alex Marland, Thierry Giasson, 2020-05-01 Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada? Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada. |
| effective political campaign strategies: Negative Campaigning Richard R. Lau, Gerald M. Pomper, 2004 Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice. |
| effective political campaign strategies: Winning Elections Ron Faucheux, 2003 Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics. |
| effective political campaign strategies: Running for Office Ron Faucheux, 2002 Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level. As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them. Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details.--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| effective political campaign strategies: Political Public Relations Jesper Stromback, Spiro Kiousis, 2019-07-30 The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com. |
| effective political campaign strategies: How to Win an Election Chay Florentino- Hofileña, 2006 |
| effective political campaign strategies: Political Campaign Fouad Sabry, 2024-09-12 Unlock the secrets of modern political campaigns with Political Campaign, a crucial addition to the Political Science series. This book delves into how campaigns shape democracies, influence voter behavior, and impact electoral results. It offers invaluable insights for students, professionals, and enthusiasts into the art and science of political campaigning. 1: Political Campaign – Fundamentals of campaign structure, objectives, and their role in democracy. 2: Plurality Voting – Insights into plurality voting, its benefits, and impact on strategies. 3: Opinion Poll – The role of opinion polls in shaping campaign strategies and outcomes. 4: Voter Turnout – Factors affecting voter turnout and its implications for campaigns. 5: Direct Election – Analysis of direct elections and their impact on campaign dynamics. 6: Negative Campaigning – Tactics and consequences of negative campaigning on public perception. 7: Canvassing – Strategies for effective canvassing and mobilizing voter support. 8: Attack Ad – Use of attack ads, their psychological impact, and effectiveness. 9: Get Out The Vote – Strategies and importance of get-out-the-vote efforts. 10: Campaign Advertising – Various forms of campaign advertising and their effectiveness. 11: Hispanic and Latino Americans in Politics – Influence of Hispanic and Latino Americans on campaigns. 12: Voter Turnout in United States Presidential Elections – Trends and factors affecting presidential election turnout. 13: Elections in Minnesota – Unique aspects of Minnesota’s electoral processes and strategies. 14: United States Presidential Election – Complexities of presidential campaigns and electoral success factors. 15: Latino Vote – The growing importance of the Latino vote in campaigns. 16: Voting Behavior – Psychological and social factors influencing voting behavior and strategies. 17: Sexism in American Political Elections – Challenges and effects of sexism in campaigns. 18: Economic Voting – Role of economic conditions in shaping voter preferences. 19: Social Media in the 2020 United States Presidential Election – Impact of social media on modern campaigns. 20: Political Cognition – Cognitive psychology’s role in campaign strategies and voter decisions. 21: Voter Turnout in the European Parliament Elections – Trends and strategies in European elections. Political Campaign is more than a book; it's an investment in understanding political strategy and voter engagement. Enhance your knowledge in political science with this comprehensive guide. |
| effective political campaign strategies: Campaign Craft Daniel M. Shea, Michael John Burton, 2001 A comprehensive guide to and analysis of modern political campaign communication. |
| effective political campaign strategies: Pleasure Activism adrienne maree brown, 2019-03-19 How do we make social justice the most pleasurable human experience? How can we awaken within ourselves desires that make it impossible to settle for anything less than a fulfilling life? Editor adrienne maree brown finds the answer in something she calls Pleasure Activism, a politics of healing and happiness that explodes the dour myth that changing the world is just another form of work. Drawing on the black feminist tradition, including Audre Lourde's invitation to use the erotic as power and Toni Cade Bambara's exhortation that we make the revolution irresistible, the contributors to this volume take up the challenge to rethink the ground rules of activism. Writers including Cara Page of the Astraea Lesbian Foundation For Justice, Sonya Renee Taylor, founder of This Body Is Not an Apology, and author Alexis Pauline Gumbs cover a wide array of subjects—from sex work to climate change, from race and gender to sex and drugs—they create new narratives about how politics can feel good and how what feels good always has a complex politics of its own. Building on the success of her popular Emergent Strategy, brown launches a new series of the same name with this volume, bringing readers books that explore experimental, expansive, and innovative ways to meet the challenges that face our world today. Books that find the opportunity in every crisis! |
| effective political campaign strategies: Taken for a Ride Bill Vlasic, Bradley A. Stertz, 2009-10-13 In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global. “A book in the manner of Barbarians at the Gate-a spellbinding tale, juicy gossip and all, of how business is really done among the world’s top companies...full of fresh facts and insights on one of the most heavily covered business stories of the 1990s...it is as fun to read as it is informative.” -New York Times Book Review |
| effective political campaign strategies: The Politics Industry Katherine M. Gehl, Michael E. Porter, 2020-06-23 Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation. |
| effective political campaign strategies: The Persuadable Voter D. Sunshine Hillygus, Todd G. Shields, 2014-04-24 The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns. |
| effective political campaign strategies: Emergent Strategy adrienne maree brown, 2017-03-20 In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit. |
| effective political campaign strategies: How to Win Campaigns Chris Rose, 2012-06-25 How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers. |
| effective political campaign strategies: The Political Logic of Poverty Relief Alberto Diaz-Cayeros, Federico Estévez, Beatriz Magaloni, 2016-02-26 The Political Logic of Poverty Relief places electoral politics and institutional design at the core of poverty alleviation. The authors develop a theory with applications to Mexico about how elections shape social programs aimed at aiding the poor. They also assess whether voters reward politicians for targeted poverty alleviation programs. |
| effective political campaign strategies: Breaking Windows David Bank, 2001 Breaking Windows is a gripping account of Bill Gates's plan to establish a monopoly and create a new kind of business organism. Bank shows how the company's executives faced a tough legal challenge, and how they are dealing with the limits of Microsoft's growth. |
| effective political campaign strategies: The Political Campaign Desk Reference Michael P. McNamara, 2012 Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself. |
| effective political campaign strategies: Political Advertising in the United States Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout, 2018-05-04 Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising. |
| effective political campaign strategies: Daisy Petals and Mushroom Clouds Robert Mann, 2011-11-07 The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die. In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the Daisy Girl ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy. |
| effective political campaign strategies: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| effective political campaign strategies: How to Overcome the Power of Incumbency in Election Campaigns Louis Perron, 2010 How can challenger candidates win elections against incumbents? This dissertation answers the question by comparing four successful challenger candidates with four unsuccessful ones. The analysis includes both a successful and an unsuccessful campaign, each from the US, Germany, Brazil, and the Philippines. Despite the fact that the candidates operate in different political systems, the four successful opposition candidates share a number of strategies regarding: the campaign message, positioning, timing, preparation, and campaign management. The book is based on research and interviews with key political consultants from the four countries. Dissertation. |
| effective political campaign strategies: Roots to Power Lee Staples, 2016-02-22 The third edition of the manual for community organizers tells readers how to most effectively implement community action for social change, clearly laying out grassroots organizing principles, methods, and best practices. Written for those who want to improve their own lives or the lives of others, this thoroughly revised how-to manual presents techniques groups can use to organize successfully in pursuit of their dreams. The book combines time-tested, universal principles and methods with cutting-edge material addressing new opportunities and challenges. It covers basic concepts and best practices and offers step-by-step guidelines on things an organizer needs to know, such as how to identify issues, formulate strategies, set goals, recruit participants, and much more. The work focuses on six organizing arenas: turf/geography, failth-based, issue, identity, shared experience, and work-related. It offers new or expanded material addressing community development, use of social media, internal organizational dynamics, electoral organizing, evaluation/assessment, and prevention of burnout for key leaders. There are also nuts-and-bolts articles by experts who address topics such as action research, lobbying, legal tactics, and grassroots fundraising. Numerous case examples, charts, worksheets, and small group exercises enrich the discussion and bring the material to life. |
| effective political campaign strategies: How We Win George Lakey, 2018-12-04 A lifetime of activist experience from a civil rights legend informs this playbook for building and conducting nonviolent direct action campaigns In an era of massive worldwide protests for racial and economic justice, it is important to remember that marching is only one way to take to the streets. Protest must be supplemented with the sustained direct action campaigns that are crucial to winning major reforms. Beginning as a trainer in the civil rights movement of the 1960s, George Lakey has spent decades helping direct action tactics flourish and succeed on the front lines of social change. Now, in this timely and down-to-earth guide, he passes the torch to a new generation of activists. Lakey looks to successful campaigns across the world to help us see what has worked, what hasn’t, and why: from choosing the right target to designing a creative campaign; from avoiding burnout within your group to building a movement of movements to achieve real progressive victories. Drawing on the experiences of a diverse set of ambitious change-makers, How We Win shows us the way to justice, peace, and a sustainable economy. This is what democracy looks like. |
| effective political campaign strategies: Social Media, Political Marketing and the 2016 U.S. Election Christine B. Williams, Bruce I. Newman, 2018-10-08 Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing. |
| effective political campaign strategies: Super PACs Louise I. Gerdes, 2014-05-20 The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others. |
EFFECTIVE Definition & Meaning - Merriam-Webster
The meaning of EFFECTIVE is producing a decided, decisive, or desired effect. How to use effective in a sentence. Comparing Efficient, Effective, and Proficient Synonym Discussion of …
EFFECTIVE | English meaning - Cambridge Dictionary
EFFECTIVE definition: 1. successful or achieving the results that you want: 2. (used about a treatment or drug) working…. Learn more.
EFFECTIVE Definition & Meaning | Dictionary.com
Effective definition: adequate to accomplish a purpose; producing the intended or expected result.. See examples of EFFECTIVE used in a sentence.
Effective - definition of effective by The Free Dictionary
1. adequate to accomplish a purpose; producing the intended or expected result: effective teaching methods. 2. in operation or in force; functioning; operative: The law becomes effective …
EFFECTIVE definition and meaning | Collins English Dictionary
Effective means having a particular role or result in practice, though not officially or in theory. They have had effective control of the area since the security forces left. The restructuring resulted in …
effective adjective - Definition, pictures, pronunciation and usage ...
producing the result that is wanted or intended; producing a successful result. Aspirin is a simple but highly effective treatment. Some people believe that violence is an effective way of …
effective - Wiktionary, the free dictionary
Jun 2, 2025 · effective (comparative more effective, superlative most effective) Having the power to produce a required effect or effects. The pill is an effective method of birth control.
856 Synonyms & Antonyms for EFFECTIVE - Thesaurus.com
Find 856 different ways to say EFFECTIVE, along with antonyms, related words, and example sentences at Thesaurus.com.
What does Effective mean? - Definitions.net
Effectiveness is the capability of producing a desired result or the ability to produce desired output. When something is deemed effective, it means it has an intended or expected …
Effectual vs. Effective: What's the Difference? - Grammarly
Effectual and effective describe concepts of success and capability, but from different angles. Effectual emphasizes the potential to achieve a goal, while effective confirms the successful …
EFFECTIVE Definition & Meaning - Merriam-Webster
The meaning of EFFECTIVE is producing a decided, decisive, or desired effect. How to use effective in a sentence. Comparing Efficient, Effective, and Proficient Synonym Discussion of …
EFFECTIVE | English meaning - Cambridge Dictionary
EFFECTIVE definition: 1. successful or achieving the results that you want: 2. (used about a treatment or drug) working…. Learn more.
EFFECTIVE Definition & Meaning | Dictionary.com
Effective definition: adequate to accomplish a purpose; producing the intended or expected result.. See examples of EFFECTIVE used in a sentence.
Effective - definition of effective by The Free Dictionary
1. adequate to accomplish a purpose; producing the intended or expected result: effective teaching methods. 2. in operation or in force; functioning; operative: The law becomes …
EFFECTIVE definition and meaning | Collins English Dictionary
Effective means having a particular role or result in practice, though not officially or in theory. They have had effective control of the area since the security forces left. The restructuring resulted …
effective adjective - Definition, pictures, pronunciation and usage ...
producing the result that is wanted or intended; producing a successful result. Aspirin is a simple but highly effective treatment. Some people believe that violence is an effective way of …
effective - Wiktionary, the free dictionary
Jun 2, 2025 · effective (comparative more effective, superlative most effective) Having the power to produce a required effect or effects. The pill is an effective method of birth control.
856 Synonyms & Antonyms for EFFECTIVE - Thesaurus.com
Find 856 different ways to say EFFECTIVE, along with antonyms, related words, and example sentences at Thesaurus.com.
What does Effective mean? - Definitions.net
Effectiveness is the capability of producing a desired result or the ability to produce desired output. When something is deemed effective, it means it has an intended or expected …
Effectual vs. Effective: What's the Difference? - Grammarly
Effectual and effective describe concepts of success and capability, but from different angles. Effectual emphasizes the potential to achieve a goal, while effective confirms the successful …
