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| franchise social media marketing: Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2019-04-01 Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations. |
| franchise social media marketing: Franchise Your Business Mark Siebert, 2015-12-21 Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship |
| franchise social media marketing: Competitive Social Media Marketing Strategies Ozuem, Wilson, 2016-02-02 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities. |
| franchise social media marketing: Franchise 6.0: Digital Strategies for Growing Your Business in India Dr. S. Md. Shakir Ali, Dr. Mustafizul Haque , Dr. Velpula Vijaya Kumar, 2024-11-04 Franchise 6.0: Digital Strategies for Growing Your Business in India is a comprehensive guide designed for business owners, franchisees, anddigital marketers aiming to leverage the power of digital media to expand and scale their franchise operations in India and beyond. Franchise 6.0 covers a broad spectrum of topics, starting with the foundational elements of digital franchising,including building a robust online presence and mastering social media. It explores how Indian and international brands have successfully navigated the digital landscape to expand their franchises, offering actionable case studies and real-world examples. The book also addresses crucial aspects such as leveraging e-commerce, utilizing data analytics, and overcoming common challenges in digital franchising. Each chapter provides valuable insights into practical strategies, tools, and best practices that are essential for anyone looking to excel in the digital realm of franchising. Whether you are a franchise owner seeking to optimize your digital marketing efforts or a business coach guiding others in their franchise journey, this book serves as a practical roadmap for achieving franchise growth and success. |
| franchise social media marketing: Social Media Marketing: Breakthroughs in Research and Practice Management Association, Information Resources, 2018-05-04 In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing. |
| franchise social media marketing: Media Franchising Derek Johnson, 2013-03-22 Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry. —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives. |
| franchise social media marketing: Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities Bowen, Gordon, 2014-10-31 For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes. |
| franchise social media marketing: Franchise Era Fleury James Fleury, 2019-04-01 As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape. |
| franchise social media marketing: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| franchise social media marketing: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-01-05 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| franchise social media marketing: No B.S. Guide to Direct Response Social Media Marketing Dan S. Kennedy, Kim Walsh Phillips, 2020-05-19 Everyone’s Talking About It. But Nobody Knows What They’re Talking About. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back. Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to: Turn passive content into an active conversion tool Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service) Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers” Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy. |
| franchise social media marketing: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship Khosrow-Pour, D.B.A., Mehdi, 2018-11-09 As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship. |
| franchise social media marketing: Franchise Bible Rick Grossmann, Michael J. Katz, 2021-04-20 The Insider’s Guide to Buying a Franchise or Franchising Your Business In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process and get your new franchise off the ground. If you’re thinking of buying a franchise, you’ll learn how to: Determine if running a franchise is right for you Navigate franchise disclosure documents and agreements Identify the signs of a good franchise opportunity If you’re thinking of franchising your existing business, you’ll learn how to: Pick the best method for expanding your business Understand the keys to establishing a successful franchise system Evaluate potential franchisees and grow your franchise Whether you want to buy a franchise or franchise your own business you’ll learn what to expect, how to move forward, and how to avoid costly mistakes--making Franchise Bible required reading. |
| franchise social media marketing: The Definitive Guide To Franchise Research Joel Libava, 2019-08-01 “The Definitive Guide To Franchise Research” includes everything you need to know about researching a franchise. Buy this guide so you can learn how to get all the facts you need about the franchises you're interested in. That way you'll be able to make a smart decision on a franchise to buy. Everything I know about researching franchise opportunities is in this instantly* available guide. Including: A huge list of the right questions to ask franchise salespeople, so you can get specific (and sometimes hidden) details about the franchises you’re investigating Easy-to-use techniques that will enable you to get real information on your potential earnings as a franchisee, so you get a clear picture about what life could be like when you make your decision Never-before revealed online franchise research techniques you can use immediately to obtain information on any franchise opportunity that’s currently being offered. Specific information on when and how to contact franchisees, including a powerful, one-of-a-kind technique that will enable you to find out how much money they’re making in their franchise business without looking foolish. A massive list of questions to ask franchisees when you contact them by phone or pay them a visit, that will practically force them to tell you everything they know. Specific ways to find unhappy franchisees, so you can find out some of the negative aspects of the business you may be about to invest a lot of your money in. And a lot more! |
| franchise social media marketing: Replication Harold B. Miller, 2022-03-22 You think you have a beautiful business that you feel is replicate-able across the state you live in, across the country, or across the world. Is the way you created your business model really scale-able? Can you “replicate yourself” and create a franchise that is teach-able and that offers a clear picture of your concept to the market? Entrepreneurs across the world create amazing new models and platforms every day, but not all of them are scale able as a franchise model. Franchising is one of the fastest and most-viable distribution platforms in the world, and an incredible experience for new franchisors who are able to give of themselves to package, train, and provide ongoing coaching and support for their creation, allowing amazing “operators” in the form of franchisees to benefit from their franchise offering. But is your model really the one they should be investing in? And are you as good at building a franchise team as you are running your beautiful business at the unit-level? Franchise consultant and Franchise Science CEO Harold Miller places your mind into the preparation and execution in a point-to-point franchise development to focus on the people, the methods, and the phases of franchising your business model and the key questions to ask yourself along with way by actually taking you through a full development with your own model in mind. There are a number of great franchise books which talk a lot about past successes of various models and offer a useful history of franchising. Replication: The Art and Science of Franchising Your Business focuses on how to think about the option of franchising today, and how various fundamentals will shift during the current labor and management marketplace. Knowing how to prepare and what questions to ask yourself phase-by-phase can solve a lot of problems and save a lot of wasted capital by making better decisions on both the “if” and the “how” of franchising your business model. |
| franchise social media marketing: Computer-mediated Marketing Strategies Gordon Bowen, 2015 This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. |
| franchise social media marketing: Encyclopedia of Information Science and Technology, Fourth Edition Khosrow-Pour, D.B.A., Mehdi, 2017-06-20 In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library. |
| franchise social media marketing: 50 Fantastic Franchises! Emma Jones, 2011-03-10 Have you always wanted to run your own business but feel nervous about having no support? Perhaps you have great business skills but are having trouble dreaming up a product or service that everyone will want... Setting up a franchise or direct selling business means you can be your own boss, be in control of your own profits and still have the safety net of a tried-and-triumphed business formula. Small-business expert Emma Jones has been foraging through the franchise world to find you the very best opportunities available. The franchises she has chosen all offer great training, ongoing support and a chance to be in control of your business. Plus, Emma has scouted out companies that will offer you sound business models at an affordable price, making them appropriate for any first-time business owner. Emma also shows you what to look out for when you select your franchise business and offers advice and guidance for getting your new business off the ground. So whether it's editing a local magazine, running food-tasting parties or managing a fleet of couriers, you'll be sure to find an inspiring small business opportunity, and advice to get you on your way, with Brightword's 50 Fantastic Franchises. |
| franchise social media marketing: The Franchise Fix Aicha Bascaro, 2018-03-06 The Franchise Fix helps franchisees set up their food franchise business for success. Investing on a proven food franchise does not guarantee success for the franchisee. To be a successful franchisee, franchisees must set up the right management systems to support their business as well as take advantage of everything the franchisor has to offer. The Franchise Fix is a step-by-step guide that shows franchisees how to do exactly that! Covering the winning systems and processes that food industry veteran Aicha Bascaro discovered from working with hundreds of successful franchisees across the US and around the world, The Franchise Fix helps franchisees take control of their food franchise and increase their profits. |
| franchise social media marketing: Become a Franchise Owner! Joel Libava, 2011-12-06 The definitive A-to-Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business. Get tips on how to locate information about franchises, current industry trends, interviews with franchisors, and hot franchise opportunities. Offers a self-evaluation to discover if you are franchise material Describes how to choose the right franchise for your specific situation Lists the 40 crucial questions to ask current franchise owners Owning a franchise isn't for everyone; in fact, as Joel Libava says, it's really not for most people. But if it is for you, this book can guide you in starting your own successful franchise business. |
| franchise social media marketing: Business & Leadership: Volume 2 Zaheer Siddiqui, Dr. Sathyapriya Govindarajulu, 2023-07-06 Welcome to a comprehensive guide to success in the modern world. This must-have book equips managers, students, and teachers alike with essential knowledge and skills to excel in the dynamic realm of business and leadership. With a focus on continuous improvement, innovation, quality management, sustainability, change management, health & safety, risk management, business development, and marketing, this volume serves as a reliable companion for individuals seeking success in today's fast-paced corporate landscape. Delving deep into the intricacies of each subject, the authors provide readers with valuable insights and practical strategies to navigate the challenges and seize the opportunities that arise in the business world. Whether you are a seasoned professional looking to enhance your leadership capabilities or an ambitious student aspiring to embark on a successful career, this book offers a wealth of information and guidance that will elevate your understanding and performance. With its accessible language, clear examples, and concise explanations, the book fosters a rich learning experience for individuals at any stage of their professional journey. Its comprehensive coverage and practical approach make it an invaluable resource that empowers readers with the knowledge and tools required to excel in the competitive world of business. |
| franchise social media marketing: The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave James Amos, BJ Emerson, 2012-08-14 There is a right way and a wrong way to use social media. Then there is THE TASTI D-LITE WAY. “The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will find loyal customers lining up!” —Jon Luther, Chairman of Dunkin’ Brands (Dunkin’ Donuts, Baskin Robbins) and Chairman of Arby’s Inc. “If you want to build a useable social media strategy in your company, this book is for you. It starts with a great brand, a savvy businessman who has built businesses before, and an information technology guru who is able to translate customer experiences into a strategy in a step-by-step approach. Read and enjoy the stories.” —Ken Walker, Chairman and CEO, Driven Brands, Inc. (Meineke, Maaco) “If you’re facing stiff competition and truly want to understand the future of customer engagement innovation, then this book is for you.” —Steve Caldeira, President & CEO, International Franchise Association “Planet Tasti gets it: They know they aren’t in the business of merely selling healthier frozen treats and smoothies–they’re in the business of serving people. With the advent of social media, connecting with people will be table-stakes going forward. If you don’t know what that means, read this book.” —Jenny Dervin, VP Corporate Communications, JetBlue Airways Corp. “Finally, a great social media marketing book from a brand’s perspective. Jim and BJ have written an excellent, must-read story of triumph of a smaller business thanks to social media. Two likeable thumbs up!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “The Tasti D-Lite story offers valuable lessons for any business in the industry—whether it’s selling frozen desserts or computers. . . . It’s about creating enhanced experiences in an increasingly competitive economy. The authors get it, and so will you.” —Carmine Gallo, author of The Apple Experience and The Power of foursquare About the Book: One of the sweetest success stories of our time, the meteoric rise of Tasti D-Lite is almost legendary among business leaders and marketing directors. The company’s uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts, with millions of devoted Tasti D-Lite customers from around the world. Now, in The Tasti D-Lite Way, industry pioneers James Amos and BJ Emerson reveal their best-kept secrets: “Tasti”-tested strategies for building a brand and growing a franchise Social media tips for creating content your customers will love Proven techniques for targeting Baby Boomers, Generation X, and Millennials Surefire ways to stay competitive in a media-driven marketplace New online tools for engaging customers and opening communications Anecdotal stories that promote awareness, transparency, and loyalty In addition to the Tasti D-Lite story, you’ll find actionable steps and ideas for implementing and managing your brand presence within social networks. You’ll learn how to keep your people and platforms on their toes and ready to go when new technologies hit the market. You’ll learn why Google is your résumé, how to avoid “social negligence,” why you need to respond via Twitter, how to make the most of the almighty #hashtag, and how to stay ahead in the race for transparency. The book also addresses hot trending topics such as privacy and transparency—so you can be sure that your customers are safe, secure, connected, and as passionate about your product as you are. Remember: you can’t outsource relationships. This book shows you how to build relationships that really matter—and really pay off—The Tasti D-Lite Way. |
| franchise social media marketing: Digital Transformation and Corporate Branding Maria Teresa Cuomo, Pantea Foroudi, 2023-09-29 Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology. |
| franchise social media marketing: How To Franchise Your Business ARX Reads, New to franchising? Do you want to learn more about franchising your business, where to start, the steps, and how to know if you are doing it right? In this guide, you’ll learn franchising, how to franchise your business, and how to franchise the right way. We’ll also take a deeper dive into the legal requirements for franchising, the steps involved, and tips on how to sell franchises. |
| franchise social media marketing: Start Up a Business Digital Book Set Bill Aulet, Joel Libava, Scott Gerber, Steve Gillman, 2014-03-04 |
| franchise social media marketing: Franchise Your Business Mark Siebert, 2024-05-28 Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created. |
| franchise social media marketing: Small Business Management Timothy S. Hatten, 2024-01-09 Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business. Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more. |
| franchise social media marketing: Facebook Marketing Chris Treadaway, Mari Smith, 2010-04-06 Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign. |
| franchise social media marketing: Taiwan Fables 台湾民间故事 DAVID YAO, Welcome to the Chinese and Foreign Cultural Reading Series! - Taiwan Fables 台湾民间故事 This bilingual collection is tailor-made for advanced-level Chinese learners in HKS, IB, IGCSE, and AP programs. Dive into a treasury of diverse Chinese and foreign fables, mythologies, folk legends, and children's stories that transcend cultural boundaries. Taiwan, an island brimming with unique allure and a diverse tapestry of cultures, houses a treasure trove of rich and vibrant folk tales that form an integral part of Chinese heritage. These narratives are deeply intertwined with the lives, beliefs, and traditions of the islanders, preserving the invaluable legacy of Chinese culture while showcasing Taiwan's rich history and distinctive cultural landscape. The purpose of compiling Folk Stories of Taiwan is to preserve and promote these precious story legacies. May these tales be guiding lights, infusing this land with vitality and vigor, forever shining in the brilliance of Taiwanese culture. |
| franchise social media marketing: HSK 6 Mastery: Advanced Exam Skills and Reading Strategies 汉语水平考试六级模拟考题 DAVID YAO, #HSK, #HSK6, #Chinese, #Mandarin, #test, #HSK_Grammar, #Grammar, #ChineseGrammar, #ChineseProficiencyTest, #HSK_Vocabulary, #Vocabulary, #ChineseVocabulary, #ChineseWord, #Mandarin, #ChinesePhrase, #汉语水平考试, #水平考试模拟考题, #国际中文教育, #阅读技巧, #汉语课程, #汉语词汇表, #汉语水平考试六级, #HSK6模拟考题, #HSK阅读技巧, #HSK6真题 |
| franchise social media marketing: Business Chinese Test BCT (A) BCTA-01 Intensive Reading for Beginner 初级商务汉语考试 DAVID YAO, Official Exam Paper to Enhance Your Skills in Smart Way with Detailed Explanations! V2023 |
| franchise social media marketing: Chinese Idiom Stories V4-HSK 4-HSK 6 Intermediate Reading V2023 DAVID YAO, 2020-08-27 Enrich your Language through Chinese Culture Stories: Embrace Idioms, Folklore, History, and Poetry Appreciation in the Culture Reading Series Are you ready to embark on a captivating journey into the heart of Chinese culture? Immerse yourself in the diverse tapestry of Chinese traditions through a collection of enchanting stories. This comprehensive Culture Reading Series presents a rich blend of Chinese idioms, folk tales, historical accounts, and poetry appreciation, all carefully curated to enhance your language skills while deepening your understanding of Chinese heritage. In this series, you will encounter the captivating allure of Chinese idioms, unlocking their profound meanings and cultural significance. Immerse yourself in the wisdom of ancient sages, as each idiom carries within it a treasure trove of historical anecdotes, moral teachings, and vivid imagery. Through these idiomatic expressions, you will expand your vocabulary, enrich your language proficiency, and gain valuable insights into Chinese culture. But that's not all! The Culture Reading Series goes beyond idioms, taking you on a captivating journey through Chinese folklore, where mythical creatures, legendary heroes, and timeless tales come to life. Discover the extraordinary stories passed down through generations, filled with moral lessons, cultural values, and a deep appreciation for the human spirit. Delve into the annals of Chinese history as you uncover captivating narratives that have shaped the nation's identity. From ancient dynasties to pivotal events, these historical stories provide a glimpse into the past, offering invaluable context and deepening your cultural understanding. Furthermore, the series invites you to explore the world of Chinese poetry appreciation. Experience the elegance and beauty of classical Chinese poetry, as you delve into the works of renowned poets. Engage with the subtle nuances of rhythm, imagery, and symbolism, and gain a deeper appreciation for the artistry that has captured hearts for centuries. Through this immersive cultural exploration, the Culture Reading Series not only enriches your language skills but also enhances your ability to communicate effectively and confidently in Chinese. Immerse yourself in the beauty of Chinese culture, broaden your worldview, and cultivate a deeper connection with the rich heritage that has shaped China's past and present. Embrace the Culture Reading Series and let the captivating stories of Chinese culture ignite your imagination, enhance your vocabulary, and empower you to communicate with eloquence and cultural understanding. Discover the transformative power of language learning through the enchanting tales of Chinese idioms, folklore, history, and poetry appreciation. |
| franchise social media marketing: Exploring Chinese Idioms Stories (V01/18-Story 01-25) 探索中国成语故事 DAVID YAO, Enrich your Language through Chinese Culture Stories: Embrace Idioms, Folklore, History, and Poetry Appreciation in the Culture Reading Series Are you ready to embark on a captivating journey into the heart of Chinese culture? Immerse yourself in the diverse tapestry of Chinese traditions through a collection of enchanting stories. This comprehensive Culture Reading Series presents a rich blend of Chinese idioms, folk tales, historical accounts, and poetry appreciation, all carefully curated to enhance your language skills while deepening your understanding of Chinese heritage. In this series, you will encounter the captivating allure of Chinese idioms, unlocking their profound meanings and cultural significance. Immerse yourself in the wisdom of ancient sages, as each idiom carries within it a treasure trove of historical anecdotes, moral teachings, and vivid imagery. Through these idiomatic expressions, you will expand your vocabulary, enrich your language proficiency, and gain valuable insights into Chinese culture. But that's not all! The Culture Reading Series goes beyond idioms, taking you on a captivating journey through Chinese folklore, where mythical creatures, legendary heroes, and timeless tales come to life. Discover the extraordinary stories passed down through generations, filled with moral lessons, cultural values, and a deep appreciation for the human spirit. Delve into the annals of Chinese history as you uncover captivating narratives that have shaped the nation's identity. From ancient dynasties to pivotal events, these historical stories provide a glimpse into the past, offering invaluable context and deepening your cultural understanding. Furthermore, the series invites you to explore the world of Chinese poetry appreciation. Experience the elegance and beauty of classical Chinese poetry, as you delve into the works of renowned poets. Engage with the subtle nuances of rhythm, imagery, and symbolism, and gain a deeper appreciation for the artistry that has captured hearts for centuries. Through this immersive cultural exploration, the Culture Reading Series not only enriches your language skills but also enhances your ability to communicate effectively and confidently in Chinese. Immerse yourself in the beauty of Chinese culture, broaden your worldview, and cultivate a deeper connection with the rich heritage that has shaped China's past and present. Embrace the Culture Reading Series and let the captivating stories of Chinese culture ignite your imagination, enhance your vocabulary, and empower you to communicate with eloquence and cultural understanding. Discover the transformative power of language learning through the enchanting tales of Chinese idioms, folklore, history, and poetry appreciation. |
| franchise social media marketing: HSK 5 Mastery: Intensive Reading and Exam Prep Strategies V2023 汉语水平考试五级模拟考题 DAVID YAO, Mastering HSK 5: Intensive Reading and Exam Prep Strategies V2023 汉语水平考试五级模拟考题 -Smart Approaches for Enhanced Skills with H51007 Test Analysis 考题精讲及阅读技巧 Our comprehensive guide is designed for non-native Chinese speakers who want to excel in their daily, academic, and professional lives. With HSK 5 being the advanced level, our expert team has compiled a database of over 250,000 Chinese vocabulary words with the best possible English translations for a better understanding of the language. Our guide includes footnotes with HSK classifications and vocabulary expansions based on root words, to help you expand your vocabulary and gain fast reading and writing skills. We also provide English translations for the main paragraphs, making it easy for learners to understand and apply the material. Take advantage of our research and theory-backed approach to achieve your desired proficiency level in the HSK 5 exam. Get your hands on this unique book today and embark on a journey to master the Chinese language. |
| franchise social media marketing: Mastering HSK 5: Intensive Reading and Exam Prep Strategies V2023 汉语水平考试五级模拟考题 DAVID YAO, Mastering HSK 5: Intensive Reading and Exam Prep Strategies V2023 汉语水平考试五级模拟考题 -Smart Approaches for Enhanced Skills with H51006 Test Analysis 考题精讲及阅读技巧 The Ultimate Guide to HSK 5 Exam Preparation: Improve Your Chinese Language Proficiency with our Unique Smart Approach Our comprehensive guide is designed for non-native Chinese speakers who want to excel in their daily, academic, and professional lives. With HSK 5 being the advanced level, our expert team has compiled a database of over 250,000 Chinese vocabulary words with the best possible English translations for a better understanding of the language. Our guide includes footnotes with HSK classifications and vocabulary expansions based on root words, to help you expand your vocabulary and gain fast reading and writing skills. We also provide English translations for the main paragraphs, making it easy for learners to understand and apply the material. Take advantage of our research and theory-backed approach to achieve your desired proficiency level in the HSK 5 exam. Get your hands on this unique book today and embark on a journey to master the Chinese language. |
| franchise social media marketing: CIE IGCSE Chinese Second Language (0523) 2022 June Paper 2 Listening DAVID YAO, CIE IGCSE Chinese Second Language (0523) Paper 2 Listening June 2022 - Comprehensive Mock Exam Guide with Expert Tips and In-Depth Explanations Welcome to the CIE IGCSE Chinese Second Language (0523) Paper 2 Listening June 2022 - Comprehensive Mock Exam Guide with Expert Tips and In-Depth Explanations. This guide has been meticulously crafted to provide you with the essential resources needed to excel in the Cambridge International Examinations (CIE) IGCSE Chinese Second Language Paper 2 Listening examination. The IGCSE (International General Certificate of Secondary Education) Chinese Second Language examination is an important milestone for students seeking to demonstrate their proficiency in the Chinese language. This comprehensive guide is designed to help you not only prepare for the examination but also to excel in it. Within these pages, you will find a wealth of resources to aid your preparation. We have included a full-length mock exam for the 2022 June Paper 2, offering you a chance to simulate exam conditions and assess your readiness. Moreover, our guide is enriched with expert tips and strategies to help you approach the examination with confidence, as well as detailed explanations for each question to deepen your understanding of the subject matter. Whether you are a student looking to boost your exam performance or an educator seeking to enhance your students' learning experience, this guide is your go-to resource. It is our hope that through the careful guidance provided herein, you will not only achieve success in your IGCSE Chinese Second Language examination but also foster a deeper appreciation and mastery of this beautiful and important language. Let's embark on this journey together, as we delve into the intricacies of the CIE IGCSE Chinese Second Language Paper 2, armed with expert knowledge and valuable insights. |
| franchise social media marketing: The franchise formula Marcos Schneider, 2023-12-09 Successfully Operating Franchising: The All-in-One Handbook for Franchisors and Franchisees! Do you have a brilliant business idea and want to scale it through franchising? Or are you an aspiring franchisee looking to benefit from a proven business model?Then this handbook is your indispensable companion on the road to success! This comprehensive guide takes you into the world of franchising, providing practical instructions, strategies, and sample forms that cover the entire franchise lifecycle. From the basics of franchising and legal frameworks to advanced topics such as market expansion, quality assurance, and risk management – everything is explained step by step with numerous examples. ✔ Fundamentals and Business Models ✔ Legal Aspects and Contracts ✔ Marketing and Sales Strategies ✔ Scaling and Development ✔ Quality Assurance and Risk Management ✔ Long-Term Strategies and Exit Plans Whether you are a franchisor or a franchisee, this handbook provides you with the tools you need to succeed in the complex world of franchising. Don't miss this unique opportunity to take your franchise business to the next level! |
| franchise social media marketing: CIE IGCSE Chinese Second Language (0523) 2024 June Paper 2 Listening 剑桥中文考试听力 DAVID YAO, 2024-09-21 Welcome to the CIE IGCSE Chinese Second Language (0523) Paper 2 Listening 2024 may/june - Comprehensive Mock Exam Guide with Expert Tips and In-Depth Explanations. This guide has been meticulously crafted to provide you with the essential resources needed to excel in the Cambridge International Examinations (CIE) IGCSE Chinese Second Language examination. The IGCSE (International General Certificate of Secondary Education) Chinese Second Language examination is an important milestone for students seeking to demonstrate their proficiency in the Chinese language. This comprehensive guide is designed to help you not only prepare for the examination but also to excel in it. Within these pages, you will find a wealth of resources to aid your preparation. We have included a full-length mock exam for the 2022 June Paper 2, offering you a chance to simulate exam conditions and assess your readiness. Moreover, our guide is enriched with expert tips and strategies to help you approach the examination with confidence, as well as detailed explanations for each question to deepen your understanding of the subject matter. Whether you are a student looking to boost your exam performance or an educator seeking to enhance your students' learning experience, this guide is your go-to resource. It is our hope that through the careful guidance provided herein, you will not only achieve success in your IGCSE Chinese Second Language examination but also foster a deeper appreciation and mastery of this beautiful and important language. Let's embark on this journey together, as we delve into the intricacies of the CIE IGCSE Chinese Second Language Paper 2, armed with expert knowledge and valuable insights. |
| franchise social media marketing: Mastering Cantonese 掌握粤语：A Comprehensive Phonetic Guide for Perfect Pronunciation DAVID YAO, Mastering Cantonese 掌握粤语：A Comprehensive Phonetic Guide for Perfect Pronunciation -30-Day Language Challenge Series Version 2024 -完美发音指南 30天语言挑战系列 2024版 掌握广东话发音声调练习，标准的香港广东话发音，适合初学者，中英双语注释 Welcome to Mastering Cantonese: A Comprehensive Phonetic Guide for Perfect Pronunciation - 30-Day Language Challenge Series Version 2024! This guide offers meticulously crafted exercises for mastering Cantonese pronunciation and tones, focusing on the standard Hong Kong Cantonese pronunciation. Tailored for beginners, it features bilingual annotations in both Chinese and English. Pronunciation is the foundation of effective communication, and this guide is designed to equip you with the essential tools and techniques to pronounce Cantonese words accurately and confidently. Whether you're a novice aiming to establish a solid foundation or an intermediate learner seeking to refine your pronunciation, our 30-day challenge is customized to meet your learning objectives. Through daily exercises, detailed phonetic breakdowns, and practical examples, you will progressively enhance your skills and develop a deeper understanding of the subtleties of Cantonese pronunciation. Embark on this enriching journey and unlock the secrets of Cantonese pronunciation with Mastering Cantonese: A Comprehensive Phonetic Guide for Perfect Pronunciation - 30-Day Language Challenge Series Version 2024. Let's elevate your Cantonese pronunciation to perfection! |
| franchise social media marketing: A Scammed Gold Watch 骗来的金表 DAVID YAO, In the book A Scammed Gold Watch 骗来的金表 the protagonist Petiga, an orphaned child, faces hardships and resorts to unethical means to survive. His life takes an unexpected turn when he acquires a coveted golden watch, hoping it will alleviate his struggles. However, instead of bringing prosperity, the watch leads to his incarceration in a youth reformatory due to unlawful actions. The change in his environment sparks a profound change within Petiga. He realizes the watch is not only worthless but also weighs heavily on his conscience, causing distress. Eventually, he decides to part with the watch. The book leaves readers in suspense about whom Petiga chooses to give the watch to, encouraging them to explore the story to uncover this crucial detail. 这本名为《一只金表》的书充满了传奇色彩。主角彼蒂加是一个没有父母的孩子，为了生存不得不采取一些不道德的手段。有一天，他意外得到了一只金表，满心欢喜地认为这会解决他的生活困境。然而，得到金表后，他却因为触犯法律被送进了少年教养院。 这个环境的改变让彼蒂加内心发生了巨大的变化。他意识到金表不仅毫无用处，反而成为了心灵的负担，让他感到烦恼。最终，他决定放弃金表。他把金表给了谁呢？要找到答案，就请小朋友们在书中寻找吧！ |
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