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| email list management for nonprofits: The Nonprofit Marketing Guide Kivi Leroux Miller, 2010-05-13 A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com. |
| email list management for nonprofits: Fundraising Principles and Practice Adrian Sargeant, Jen Shang, 2017-03-06 The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches. |
| email list management for nonprofits: Nonprofit Marketing Walter Wymer, Patricia Knowles, Roger Gomes, 2006-03-06 This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples. |
| email list management for nonprofits: Robots Make Bad Fundraisers Steven Shattuck, 2020-03-12 In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.When the robots work, amazing things can happen. We can A/B test the performance of emails and donation forms, stream HD video from the other side of the globe with a device that fits in our pocket, dissect website traffic data down to single visitor behavior, and predict donor behavior thanks to AI and machine learning. |
| email list management for nonprofits: Nonprofit Management 101 Darian Rodriguez Heyman, Laila Brenner, 2019-08-13 A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: Fundraising from individuals, companies, and foundations Online fundraising, social networking, and effective use of technology Marketing, public relations, and events Board and volunteer engagement Human resources and career planning Lobbying and advocacy Legal and financial management Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field. |
| email list management for nonprofits: The Nonprofit Marketing Guide Kivi Leroux Miller, 2021-03-30 Grow your nonprofit with tried and tested online and offline marketing techniques In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization. Written with the benefit of the author’s ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. You’ll discover: How to create realistic marketing strategies and communications plans for nonprofits of any size How to build and engage of community of supporters around your organization How to create and deliver powerful messaging that inspires action Bonus templates and worksheets in an online workbook for readers Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically. |
| email list management for nonprofits: Joan Garry's Guide to Nonprofit Leadership Joan Garry, 2017-03-06 Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world. |
| email list management for nonprofits: Starting & Building a Nonprofit Peri Pakroo, 2021-02-08 Build a great nonprofit More people than ever are committing themselves to serving their communities and changing the world. Whether you’re aiming to protect the environment, support the arts, or help people in need, understanding how to set up a solid nonprofit organization is a great foundation for being as effective as you can be. With practical advice, legal information, tips, and step-by-step instructions, this essential guide will help you get your nonprofit up and running—and keep it going! It explains how to: develop a strategic plan and budget recruit and manage board members, volunteers, and staff market your organization to your target audience raise money including traditional methods and crowdfunding build a website, use social media strategically, and avoid copyright troubles adopt policies that are legally sound and much more Whether you are dreaming of starting a nonprofit or are already in the trenches, Starting and Building a Nonprofit will help your organization make a real difference in the world. The fully updated ninth edition contains new material on developing and implementing meaningful diversity, equity, and inclusion policies within your organization. It also covers recent changes to the law, including new incentives for donors under the CARES Act. With Downloadable Forms Download and customize essential forms, including Contractor Work-for-Hire Agreement, Volunteer Assignment Agreement, and sample budget forms. (details inside). |
| email list management for nonprofits: Managing a Nonprofit Organization Thomas Wolf, 2022-07-19 The revised and updated edition of the go-to guide that has been an essential resource for nonprofit administrators, managers, and business professors since 1984--retooled to address the challenges presented by today's world. Managing a Nonprofit Organization is a classic in its field. But much has changed since it was last updated in 1999, as the United States reels from political, economic, and demographic shifts, all of which impact nonprofit organizations every day. In the current economy, nonprofits are trying to make ends meet. They are responding to technological innovation in the age of social media and viral marketing. Nonprofit administrators, trustees, and volunteers need Thomas Wolf's solid advice now more than ever. So do the many college and university students preparing for work in the nonprofit arena. Dr. Wolf's update of Managing a Nonprofit Organization includes material that tackles the demands and challenges faced by nonprofit managers as a result of the legislative and policy changes enacted after 9/11 and in the wake of the economic collapse of 2008. Highlighting the generational issues facing many nonprofits, as current management ages and a younger generation prepares to take the reins, Dr. Wolf suggests ways for organizations to best manage these transitions and adapt to a rapidly changing world. In easy-to-understand language and with study questions at the end of each chapter, Dr. Wolf explains how to cope with all the changes, giving you everything you need to know to be a highly successful nonprofit leader. |
| email list management for nonprofits: The Nonprofit Manager's Resource Directory Ronald A. Landskroner, 2002-05-14 A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism |
| email list management for nonprofits: Effective Non-Profit Management Shamima Ahmed, 2012-08-28 In an environment of increased interdependency and collaborations among non-profits, for-profits, and governmental organizations, researchers and practitioners have begun to identify the need for a distinctive set of values, skills, and competencies for effective non-profit management. Underlining the relationship between these two sectors, Effective Non-Profit Management: Context, Concepts, and Competencies clarifies the emerging links between the public and non-profit sectors at the local, national, and global levels. Each chapter concludes with a discussion of a recent issue and a case study. They include discussion questions, a listing of Web resources, and a review of terms at the end of each chapter. The introductory chapter discusses non-profit organizations, their phenomenal growth, the different categories of non-profits, and the scope and significance of this sector. The second chapter focuses on explaining the linkages among non-profits, for-profits, and government organizations. The next couple of chapters provide a detailed discussion of essential non-profit law, non-profit governance, human resource management, resource acquisition and management, marketing, technology, nongovernmental organizations (NGOs), and effectiveness. Discussing four major developments in the non-profit environment that have implications for the future of this sector, the book: Covers all major topics in non-profit management including recent issues that affect such management Provides up-to-date information on emerging issues in non-profit management, including transparency, technology, legal, and other socio-political issues Includes input from an advisory group of leading non-profit executives Details best practices, practical tips and examples, and lists of Internet resources Going beyond the usual coverage of government contracting with non-profits, the book provides a focused discussion on the linkages between public administration and the non-profit sector. In an approach that balances theory and application, the book is a guide to the practical art of forming, managing, and leading non-profit organizations. |
| email list management for nonprofits: Engine of Impact William F. Meehan III, Kim Starkey Jonker, 2017-11-14 We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect. As Good to Great author Jim Collins writes in his foreword, this book offers a detailed roadmap of disciplined thought and action for turning a good nonprofit into one that can achieve great impact at scale. William F. Meehan III and Kim Starkey Jonker identify seven essential components of strategic leadership that set high-achieving organizations apart from the rest of the nonprofit sector. Together, these components form an engine of impact—a system that organizations must build, tune, and fuel if they hope to make a real difference in the world. Drawing on decades of teaching, advising, grantmaking, and research, Meehan and Jonker provide an actionable guide that executives, staff, board members, and donors can use to jumpstart their own performance and to achieve extraordinary results for their organization. Along with setting forth best practices using real-world examples, the authors outline common management challenges faced by nonprofits, showing how these challenges differ from those faced by for-profit businesses in important and often-overlooked ways. By offering crucial insights on the fundamentals of nonprofit management, this book will help leaders equip their organizations to fire on all cylinders and unleash the full potential of the nonprofit sector. Visit www.engineofimpact.org for additional information. |
| email list management for nonprofits: ICT Management in Non-Profit Organizations Ariza-Montes, José Antonio, 2014-04-30 The instability of todays economic climate calls for non-profit organizations to approach social problems in new and interesting ways, and Information and Communication Technologies may serve as an answer to this call. ICT Management in Non-Profit Organizations aims to explore the effective and comprehensive deployment of appropriate ICT strategies within the nonprofit sector. This innovative reference work will discuss how ICT enables the non-profit sector to achieve organizational efficiency, effectiveness, and, ultimately, self sufficiency, and will provide elected and appointed policymakers, managers, and planners in governments, public agencies, and nonprofit organizations with a comprehensive strategy for creating an ICT management agenda in the non-profit sector. |
| email list management for nonprofits: Donor-centered Fundraising Penelope Burk, 2018 Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry's traditional approaches to donor communication and recognition and clarifies what donors want but seldom get from the charities they support.--Publisher description. |
| email list management for nonprofits: Nonprofit Management All-in-One For Dummies Beverly A. Browning, Sharon Farris, Maire Loughran, Alyson Connolly, Shiv Singh, Stephanie Diamond, 2023-04-13 Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit Nonprofits are not like other businesses. They’re special. It doesn’t matter if you’re launching a career as part of a multi-million dollar organization or a volunteer running your local little league, you’ll need special know-how to navigate the accounting practices and funding needs of a not-for-profit. Nonprofit Management All-in-One For Dummies is your guide for know-how on making a nonprofit organization operate properly. This beginner-friendly reference helps replace your shelf of nonprofit how-to books with a single reference to answer your questions on how to manage a mission-focused organization, build budgets, and raise funds while staying within the confines of the laws governing nonprofits. You'll also find advice on valuable skills like marketing that benefit your organization. Learn how to run a nonprofit organization Find funding for your organization and stay tax compliant Get a grasp on nonprofit accounting principles Market your organization and fulfill your mission This 5-books-in-1 Dummies guide is excellent for volunteers who step up to run a nonprofit that’s near and dear to their hearts or would-be professional non-profit managers who need advice on how to manage and grow an organization. |
| email list management for nonprofits: Nonprofit Fundraising 101 Darian Rodriguez Heyman, 2016-01-19 Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity. |
| email list management for nonprofits: A Dictionary of Nonprofit Terms and Concepts David Horton Smith, Robert A. Stebbins, Michael A. Dover, 2006-11-08 This reference work defines more than 1,200 terms and concepts that have been found useful in past research and theory on the nonprofit sector. The entries reflect the importance of associations, citizen participation, philanthropy, voluntary action, nonprofit management, volunteer administration, leisure, and political activities of nonprofits. They also reflect a concern for the wider range of useful general concepts in theory and research that bear on the nonprofit sector and its manifestations in the United States and elsewhere. This dictionary supplies some of the necessary foundational work on the road toward a general theory of the nonprofit sector. |
| email list management for nonprofits: Managing Public and Nonprofit Organizations Charles Coe, 2017-07-06 Managing Public and Nonprofit Organizations approaches public management learning in a unique way, examining more than 100 high-profile and little-known administrative failure and success stories to explore how failures happen, how they can be prevented, and how to replicate successes in other jurisdictions. Organized to complement a standard public management or organizational behavior textbook structure, and to satisfy NASPAA accreditation requirements, this book explores both traditional public administration functions (performance management, financial management, human-resource management, procurement management, policymaking, capital management, and information-technology management) and organizational concepts (organizational structure and organizational culture). Unlike a traditional casebook, the accompanying stories do not stop in the middle to ask the readers what they would do; instead readers are asked to consider how the events illuminate what public management means and how to make it most effective. The stories ground and give meaning to the book’s review of principles and best practices. Stories include both well-known and highly reported stories of success and failure including Wikileaks, the Boston Marathon bombing, bankruptcy of Detroit, British Petroleum oil spill, 9/11 World Trade Center attack, decision to invade Iraq, Affordable Care Act website rollout, Bridgegate scandal, and the Brooklyn Navy Yard killings. The stories do not pass judgment on governments and nonprofits as institutions, but rather teach students and practitioners best management practices by example. Discussion questions are included at the end of each chapter to prompt classroom discussion. |
| email list management for nonprofits: Forces for Good Leslie R. Crutchfield, Heather McLeod Grant, 2012-05-01 An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers. |
| email list management for nonprofits: Fundraising Management Adrian Sargeant, 2014-07-30 Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without. |
| email list management for nonprofits: How to Start a Nonprofit Jon V. Walker, 2024-08-16 Unlock Your Potential to Make a Lasting Impact Are you driven by a deep desire to make a difference in the world? Do you dream of creating a nonprofit organization that not only addresses critical issues but also transforms lives? Here is the essential roadmap you've been searching for: In a world where challenges are many and resources can seem scarce, your passion and commitment are your greatest assets. But passion alone isn’t enough. To truly make a difference, you need a clear, actionable plan—a guide that will not only help you launch your nonprofit but also ensure its long-term success. This book is more than just a step-by-step guide; it’s a beacon of hope and empowerment for those who are ready to take the leap into the nonprofit sector. Here’s why you can’t afford to miss it: Transform Your Vision into Reality Every great movement begins with a single idea. You have a vision for a better world, and this book will help you turn that vision into a reality. With clear, practical advice, you'll learn how to define your mission, set achievable goals, and build an organization that stands the test of time. Overcome the Fear of Starting The journey of starting a nonprofit can feel overwhelming. What if you don’t know where to begin? What if you face obstacles along the way? This book tackles these fears head-on, offering you the confidence and knowledge to start strong. You’ll gain insights from real-world examples and avoid common pitfalls that derail so many passionate changemakers. Master the Art of Fundraising and Financial Management Money shouldn’t be a barrier to doing good. Yet, for many, it’s the biggest hurdle. Learn how to effectively fundraise and manage your finances to ensure your nonprofit is not only sustainable but thriving. This book provides proven strategies that will help you secure funding, build financial resilience, and make every dollar count. Build a Legacy of Change Starting a nonprofit is not just about addressing today’s challenges; it’s about creating a lasting legacy. This book equips you with the tools to build an organization that will continue to make an impact for years to come. Imagine the lives you will touch, the communities you will uplift, and the world you will help shape—because of the steps you take today. Make a Difference Today The world needs more people like you—people who care, who want to make a difference, and who are ready to take action. How to Start a Nonprofit is your invitation to join the ranks of changemakers who are transforming the world, one step at a time. Don't let your dream of making a difference remain just a dream. Take the first step toward making it a reality. Your journey starts here. Order your copy today, and start building the nonprofit—and the future—you’ve always envisioned. |
| email list management for nonprofits: Strategic Leadership and Management in Nonprofit Organizations Martha Golensky, Mark Hager, 2020-01-30 Nonprofit organizations need smart, informed managers. This comprehensive introductory textbook aims to expose students to the range of responsibilities expected from modern nonprofit organizations and their boards, executive management, frontline staff, and community volunteers. Section 1 focuses on the characteristics of a nonprofit organization, with an explanation of the specific attributes of both charitable and member-serving nonprofits. It considers the historical development of the nonprofit sector as a whole and of the human services subsector in particular, culminating with a review of the political and economic climate in which nonprofits operate. Section 2 considers theories of leadership. The multiple roles of the nonprofit professional leader are delineated, to recognize that the same person may serve as manager and administrator, motivated by different priorities when functioning in each capacity. Ethical issues are also considered, along with the theoretical and practical aspects of decision-making, and the relationship between organizational culture and organizational change. Sections 3 and 4 address the specific skills of the nonprofit leader involved in securing material resources and managing human resources, respectively. The book concludes with a focus on the role of volunteers and the need for organizations to provide them good experiences if they want volunteers to keep coming back. Featuring an extended case study, this book is a useful guide for students and professionals new to the workplace on topics such as successfully managing change, strengthening programs, nurturing a dynamic board of directors, diversifying revenues, and building a strong, committed staff and volunteer corps. |
| email list management for nonprofits: Nonprofit Sustainability Jeanne Bell, Jan Masaoka, Steve Zimmerman, 2010-11-05 Praise for NONPROFIT SUSTAINABILITY This is much more than a financial how-to book. It's a nonprofit's guide to empowerment. It demystifies mission impact and financial viability using The Matrix Map to provide strategic options for any organization. A must-read for every nonprofit CEO, CFO, and board member. —Julia A. McClendon, chief executive officer, YWCA Elgin, Illinois This book should stay within easy reaching distance and end up completely dog-eared because it walks the reader through a practical but sometimes revelatory process of choosing the right mix of programs for mission impact and financial sustainability. Its use is a practice in which every nonprofit should engage its board once a year. —Ruth McCambridge, editor in chief, The Nonprofit Quarterly Up until a few years ago, funding and managing a nonprofit was a bit like undertaking an ocean voyage. Now, it's akin to windsurfing—you must be nimble, prepared to maximize even the slightest breeze, and open to modifying your course at a moment's notice. Innovative executive directors or bold board members who want their organization to be able to ride the big waves of the new American economy must read this book. —Robert L. E. Egger, president, DC Central Kitchen/Campus Kitchens Project/V3 Campaign Most nonprofits struggle to find a long-term sustainable business model that will enable them to deliver impact on their mission. Thanks to Jeanne Bell, Jan Masaoka, and Steve Zimmerman help is now in sight. This book offers practical, concrete steps you can take to develop your own unique path to sustainability without compromising your mission. —Heather McLeod Grant, consultant, Monitor Institute, and author, Forces for Good: The Six Practices of High-Impact Nonprofits At last! An urgently needed framework to prepare leaders to meet head-on the persistent twin challenges of impact and sustainability. This is a practical tool based on good business principles that can bring boards and staff members together to lead their organizations to sustainable futures. —Nora Silver, adjunct professor and director, Center for Nonprofit and Public Leadership, Haas School of Business, University of California, Berkeley Together, Jeanne Bell, Jan Masaoka, and Steve Zimmerman equal wisdom, experience, and know-how on sustainability and lots of other things. Buy, read, and learn from this terrific book! —Clara Miller, president and CEO, Nonprofit Finance Fund Wisdom, experience, and know-how. Buy, read, and learn from this terrific book! —Clara Miller, president and CEO, Nonprofit Finance Fund |
| email list management for nonprofits: Human-Centered System Design for Electronic Governance Saeed, Saqib, Reddick, Christopher G., 2013-03-31 As e-government policies and procedures become widely practiced and implemented, it is apparent that the success of technology in e-government hangs on its consistentency with human practices. Human-Centered System Design for Electronic Governance provides special attention to the most successful practices for implementing e-government technologies. This highly regarded publication highlights the benefits of well designed systems in this field, while investigating the implications of poor practices and designs. This book is beneficial for academics, researchers, government officials, and graduate students interested and involved in design of information systems within the context of e-government. |
| email list management for nonprofits: Web Marketing For Dummies Jan Zimmerman, 2012 This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more. |
| email list management for nonprofits: Promoting Nonprofit Organizations Ruth Ellen Kinzey, 2013-08-21 Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization. |
| email list management for nonprofits: The Nonprofit Handbook, Management Tracy D. Connors, 1997-01-29 An easy-to-use desktop reference on operational policies and procedures for nonprofit organizations. It offers managers a set of standardized policies and procedures that can be applied to most nonprofit organizations, regardless of their size or the particular type of service provided. Includes numerous sample forms, management checklists, model reports, and suggested policy statements that can be adapted to meet the specific needs of any organization. -- Applies the latest developments in business management -- quality management, continuous improvement, reengineering, self-renewal, etc. -- to the nonprofit sector. -- Brings together the expertise of over 40 nonprofit managers and consultants. -- Annual updates will present the latest trends and developments in the nonprofit sector. |
| email list management for nonprofits: Oncology Informatics Bradford W. Hesse, David Ahern, Ellen Beckjord, 2016-03-17 Oncology Informatics: Using Health Information Technology to Improve Processes and Outcomes in Cancer Care encapsulates National Cancer Institute-collected evidence into a format that is optimally useful for hospital planners, physicians, researcher, and informaticians alike as they collectively strive to accelerate progress against cancer using informatics tools. This book is a formational guide for turning clinical systems into engines of discovery as well as a translational guide for moving evidence into practice. It meets recommendations from the National Academies of Science to reorient the research portfolio toward providing greater cognitive support for physicians, patients, and their caregivers to improve patient outcomes. Data from systems studies have suggested that oncology and primary care systems are prone to errors of omission, which can lead to fatal consequences downstream. By infusing the best science across disciplines, this book creates new environments of Smart and Connected Health. Oncology Informatics is also a policy guide in an era of extensive reform in healthcare settings, including new incentives for healthcare providers to demonstrate meaningful use of these technologies to improve system safety, engage patients, ensure continuity of care, enable population health, and protect privacy. Oncology Informatics acknowledges this extraordinary turn of events and offers practical guidance for meeting meaningful use requirements in the service of improved cancer care. Anyone who wishes to take full advantage of the health information revolution in oncology to accelerate successes against cancer will find the information in this book valuable. Presents a pragmatic perspective for practitioners and allied health care professionals on how to implement Health I.T. solutions in a way that will minimize disruption while optimizing practice goals Proposes evidence-based guidelines for designers on how to create system interfaces that are easy to use, efficacious, and timesaving Offers insight for researchers into the ways in which informatics tools in oncology can be utilized to shorten the distance between discovery and practice |
| email list management for nonprofits: Managing to Change the World Alison Green, Jerry Hauser, 2012-04-03 Why getting results should be every nonprofit manager's first priority A nonprofit manager's fundamental job is to get results, sustained over time, rather than boost morale or promote staff development. This is a shift from the tenor of many management books, particularly in the nonprofit world. Managing to Change the World is designed to teach new and experienced nonprofit managers the fundamental skills of effective management, including: managing specific tasks and broader responsibilities; setting clear goals and holding people accountable to them; creating a results-oriented culture; hiring, developing, and retaining a staff of superstars. Offers nonprofit managers a clear guide to the most effective management skills Shows how to address performance problems, dismiss staffers who fall short, and the right way to exercising authority Gives guidance for managing time wisely and offers suggestions for staying in sync with your boss and managing up This important resource contains 41 resources and downloadable tools that can be implemented immediately. |
| email list management for nonprofits: Fundraising Management Elaine Jay, Adrian Sargeant, 2004-07-31 This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike. |
| email list management for nonprofits: Cases in Nonprofit Management Pat Libby, Laura Deitrick, 2016-01-29 Case Studies in Nonprofit Management by Pat Libby and Laura Deitrick consists of original cases that are designed to teach students how to think critically, hone their decision-making skills, and learn to apply leadership and management principles that are essential for any nonprofit professional. These case studies illustrate the multifaceted nature of the nonprofit management sector and bring concepts like nonprofit leadership, risk management, advocacy, and grant making to life. |
| email list management for nonprofits: The Routledge Companion to Nonprofit Management Helmut K. Anheier, Stefan Toepler, 2020-04-08 Over the past three decades or so, the nonprofit, voluntary, or third sector has undergone a major transformation from a small cottage industry to a major economic force in virtually every part of the developed world as well as elsewhere around the globe. Nonprofit organizations are now major providers of public services working in close cooperation with governments at all levels and increasingly find themselves in competition with commercial firms across various social marketplaces. This transformation has come with ever-increasing demands for enhancing the organizational capacities and professionalizing the management of nonprofit institutions. The Routledge Companion to Nonprofit Management is the first internationally focused effort to capture the full breadth of current nonprofit management research and knowledge that has arisen in response to these developments. With newly commissioned contributions from an international set of scholars at the forefront of nonprofit management research, this volume provides a thorough overview of the most current management thinking in this field. It contextualizes nonprofit management globally, provides an extensive introduction to key management functions, core revenue sources and the emerging social enterprise space, and raises a number of emerging topics and issues that will shape nonprofit management in future decades. As graduate programs continue to evolve to serve the training needs in the field, The Routledge Companion to Nonprofit Management is an essential reference and resource for graduate students, researchers, and practitioners interested in a deeper understanding of the operation of the nonprofit sector. |
| email list management for nonprofits: Managing the Non-Profit Organization Peter F. Drucker, 2010-09-07 The groundbreaking and premier work on nonprofit organizations. The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector. |
| email list management for nonprofits: The Storytelling Non-Profit Vanessa Chase Lockshin, 2016-04-29 The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience.--Back cover. |
| email list management for nonprofits: Mission-Based Management Peter C. Brinckerhoff, 2009-11-23 The only nonprofit management book you must have-in an exciting new edition As a nonprofit manager, you have to be more effective and more efficient than ever to win funding and support to ensure your organization pursues its mission, meets community needs, and maintains its budget, while juggling the demands of funders, clientele, boards, staff, and community. This Third Edition of Mission-Based Management provides comprehensive, hands-on guidance that addresses your unique concerns as a nonprofit manager and policy-maker Addresses the effects of SOX, organizational transparency, new technologies, technology planning, and marketing in today's environment Is written by a nationally recognized expert who has trained thousands of nonprofit managers in hundreds of seminars on the best practices in nonprofit management Includes in each chapter a recap and a list of questions for group discussion More than ever before, as a nonprofit manager, you want and need practical guidance on how to do your job and run your organization more effectively and efficiently. And more than ever before, Mission-Based Management, Third Edition provides the definitive answer. |
| email list management for nonprofits: Managing Virtual Teams: Getting the Most from Wikis, Blogs, and Other Collaborative Tools M. Katherine Brown, Brenda Huettner, Charlene James-Tanny, 2006-12-31 This book provides practical advice for managers of distributed teams who must design the internal systems and meet deadlines with a diverse team, and for team members who want to develop and maintain professional relationships. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition. |
| email list management for nonprofits: Managing Voluntary and Non-Profit Organizations Richard Butler, David C. Wilson, 2015-07-30 Drawing on detailed empirical data and a range of case studies, Managing Voluntary and Non-Profit Organizations, first published in 1990, demonstrates how voluntary organizations formulate strategies for securing funds, providing services, and dealing with other non-profit bodies, public agencies, and the private sector. The central theme is organizational change and how managers have responded, strategically and structurally, to changes to their environment. Using original data, and writing from the broad perspectives of current organization theory, the authors increase our understanding of strategies, structures and designs currently in use in the voluntary sector. Their authoritative text will make essential reading for practising managers in non-profit organizations and for an international audience of academics and students of management, organization theory, and strategy. |
| email list management for nonprofits: Nonprofit Management 101 Darian Rodriguez Heyman, 2011-03-23 A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work. |
| email list management for nonprofits: Cash & Investment Management for Nonprofit Organizations John Zietlow, Alan G. Seidner, 2007-04-10 The book every nonprofit financial officer needs Relevant for both large and small nonprofit organizations, Cash& Investment Management for Nonprofit Organizations effectivelybrings practical clarity to a potentially complicated topic, andexplains how to use the best available methods and tools to helpyour organization achieve and maintain financial strength. Thismust-have book equips readers with a road map toward soundfinancial structure and strong internal controls, expertly offeringhelpful advice on everything financial officers need to know,including: * Knowing the appropriate financial target for yourorganization * The measures you can use to monitor and manage your organization'sliquidity * Preserving your organization's financial integrity through internalcontrols * How to tap sources of cash to improve your cash flow * Making the most of your greatest potential ally in managingcash--your banking partner * Mobilizing and controlling cash * Disbursing cash efficiently while averting fraud * Harnessing information technology (IT) to better accomplish cashand investment management * Investing policies and practices for cash reserves * Investing policies and practices for endowments and other long-terminvestment purposes Written by financial professionals for financial professionals,Cash & Investment Management for Nonprofit Organizationsprovides essential tips and proven financial methods for improvingand benchmarking your organization's practices. Discover how tobecome more effective in keeping your nonprofit financially healthywith the techniques and tools in Cash & Investment Managementfor Nonprofit Organizations. |
| email list management for nonprofits: Recruiting and Managing Volunteers in Museums and Other Nonprofit Organizations Kristy Van Hoven, Loni Wellman, 2024-09-03 Recruiting and Managing Volunteers in Museums is back with a highly anticipated second edition! A decade after the first edition's release, this updated handbook offers fresh insights into the world of museum volunteers and their vital contributions to the success of organizations, both big and small. In the past 10 years, the world has undergone significant changes, and museum volunteer programs have had to adapt and evolve to keep up. The second edition is the perfect tool for anyone looking to start, maintain, revamp, or restart their museum's volunteer program. The second edition offers new approaches to engaging community members in your organization and bringing diverse groups of volunteers into any department at your institution. Additionally, it provides practical advice on how to plan for and include volunteers in building a sustainable and exciting future for your museum. Whether you're a seasoned volunteer manager or new to the field, this book offers valuable insights and strategies to help you navigate the ever-changing landscape of museum volunteer management. With Recruiting and Managing Volunteers in Museums Second Edition, you'll be equipped to create a thriving volunteer program that benefits your museum and its visitors for years to come. |
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