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| email marketing to physicians: Modern Health Care Marketing Gamini Gunawardane, 2020-06-05 This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry. |
| email marketing to physicians: Reimagine Pharma Marketing Subba Rao Chaganti, 2023-06-01 The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat! |
| email marketing to physicians: A to Z of Pharmaceutical Marketing Volume 2 Subba Rao Chaganti, 2024-05-08 Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies |
| email marketing to physicians: Ghost-Managed Medicine Sergio Sismondo, 2018 |
| email marketing to physicians: Cash-Pay Healthcare Stewart Gandolf Mba, Mark J Tager, 2018-11-13 This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients. |
| email marketing to physicians: Physicians of the Future Rosalynn A. Vega, 2024-05-21 The first scholarly exploration of the forums, practice, and economics of functional medicine. Physicians of the Future interrogates the hidden logics of inclusion and exclusion in functional medicine (FM), a holistic form of personalized medicine that targets chronic disease. Rosalynn Vega uncovers how, as “wounded healers,” some FM practitioners who are former chronic disease sufferers turn their illness narratives into a form of social capital, leveraging social media to relate to patients and build practices as “doctor-influencers.” Arguing that power and authority operate distinctly in FM when compared to conventional medicine, largely because FM services are paid for out of pocket by socioeconomically privileged “clients,” Vega studies how FM practitioners engage in entrepreneurship of their own while critiquing the profit motives of the existing healthcare system, pharmaceutical industry, and insurance industry. Using data culled from online support groups, conferences, docuseries, blogs, podcasts, YouTube, and TED Talks, as well as her own battles with chronic illness, Vega argues that FM practices prioritize the individual while inadvertently reinscribing inequities based on race and class. Ultimately, she opens avenues of possibility for FM interlocutors wrestling with their responsibility for making functional medicine accessible to all. |
| email marketing to physicians: Establishing, Managing, and Protecting Your Online Reputation Kevin Pho, Susan Gay, 2013 |
| email marketing to physicians: Digital Pharma Marketing Playbook Subba Rao Chaganti, 2022-10-22 Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation |
| email marketing to physicians: Hospital Marketing , 1986 |
| email marketing to physicians: A to Z of Pharmaceutical Marketing Worlds Voulme 1 Subba Rao Chaganti, 2024-05-08 Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success. |
| email marketing to physicians: Email Marketing for Associations & Organizations , |
| email marketing to physicians: Physicians as Leaders Mindi McKenna, Perry Pugno, 2018-10-08 This practical work has clinical guidelines, and advice on controlling symptoms, as well as showing doctors and carers how to provide physical and psychological comfort. It helps the clinician to develop a scientific approach to managing symptoms. |
| email marketing to physicians: Prescribing by Numbers Jeremy A. Greene, 2007-02-15 Physician-historian Jeremy A. Greene examines the mechanisms by which drugs and chronic disease categories define one another within medical research, clinical practice, and pharmaceutical marketing, and he explores how this interaction has profoundly altered the experience, politics, ethics, and economy of health in late-twentieth-century America. |
| email marketing to physicians: Proceedings of Second International Conference in Mechanical and Energy Technology Sanjay Yadav, Abid Haleem, P. K. Arora, Harish Kumar, 2022-06-26 This book presents selected peer-reviewed papers from the International Conference on Mechanical and Energy Technologies, which was held on October 28–29, 2021, at Galgotias College of Engineering and Technology, Greater Noida, India. The book reports on the latest developments in the field of mechanical and energy technology in contributions prepared by experts from academia and industry. The broad range of topics covered includes aerodynamics and fluid mechanics, artificial intelligence, nonmaterial and nonmanufacturing technologies, rapid manufacturing technologies and prototyping, remanufacturing, renewable energies technologies, metrology and computer-aided inspection, etc. Accordingly, the book offers a valuable resource for researchers in various fields, especially mechanical and industrial engineering, and energy technologies. |
| email marketing to physicians: Doctors and Their Workshops Mark V. Pauly, 2009-05-15 Doctors are obviously influential in determining the costs of their services. But even more important, many believe, is the influence physicians have over the use and cost of nonphysician health-care resources and services. Doctors and Their Workshops is the first comprehensive attempt to use economic analysis to understand some of the physician effects on nonphysician aspects of health care. |
| email marketing to physicians: Aesthetic Clinic Marketing in the Digital Age Wendy Lewis, 2017-12-14 Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners. |
| email marketing to physicians: Global Issues in Pharmaceutical Marketing Lea Prevel Katsanis, 2015-07-16 Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world. |
| email marketing to physicians: Our Daily Meds Melody Petersen, 2010-07-01 In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They've become experts at promoting fear of disease, just so they can sell us hope. No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn't reflect the damage done as the overmedicated take to the roads. Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life. It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm. |
| email marketing to physicians: Healthcare Marketing Leigh W. Cellucci, Carla Wiggins, Tracy J. Farnsworth, 2014 Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps (physicians, patients, payers, public, and the presence of politics) for building a solid foundation in healthcare marketing. Topics include: the history of healthcare marketing practices; physician, patient, and hospital interactions; alignment of strategic marketing efforts to the mission, vision, and values of an organization; ethics of healthcare marketing; stakeholders' roles in healthcare marketing; conflict management techniques; and the basics of a healthcare marketing plan. -- |
| email marketing to physicians: Associations & Organizations: Empowering Your Membership through Email Marketing , |
| email marketing to physicians: Transactional to Transformational Marketing in Pharma Subba Rao Chaganti, 2023-06-01 Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies |
| email marketing to physicians: Innovation with Information Technologies in Healthcare Lyle Berkowitz, Chris McCarthy, 2012-11-13 This book provides an extensive review of what innovation means in healthcare, with real-life examples and guidance on how to successfully innovate with IT in healthcare. |
| email marketing to physicians: Anchor India 2017 Infokerala Communications Pvt. Ltd., 2017-03-01 India, bounded by the majestic Himalayan ranges in the North and edged by an endless stretch of golden beaches, is the land of hoary tradition and cultural diverse. Vivid kaleidoscope of landscapes, glorious historical sites and royal cities, misty mountain hideaways, colourful people, rich civilizations and festivities craft India Incredible. The delightful South India where Indian heritage is more intact has much to offer to this ancient tradition. Humankind's medical odysseys in search of destinations of heavenly healing have a long history. In the modern age, man wanted to move around as he wanted to see places which had been alien to him hitherto. India is one of the prime places to fulfill the natural instinct of man to move from one place to another and get unperturbed. Now, he is exploring places not only for satiating his thirst for seeing newer lands alone but people travel across the globe in search of health destinations as well. With the most sought after professionals and excellent network of hospitals India is becoming the very hot medical tourism destination in the world. As in the magnificent past, nowadays India is extremely renowned for its coir, coconut, marine resources, tea and coffee. The financial institutions are playing an important role in the growth of the country. This great historical soil turns out to be an abode of investment. The prime place is specified to real estate. Real estate is akin to a gold mine. In times of misery, it will yield gold. And, we are equipped for you with some illuminations which enhance her significance in the world map. Anchor India depicts the most vibrant Indian scenario of medical tourism, banks, coir, coconut, coffee, tea, marine resources, space making and space makers along with amazing tourism maturity of the country. |
| email marketing to physicians: Essentials of Health Care Marketing Eric N. Berkowitz, 2021-03-29 Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition |
| email marketing to physicians: World Health Systems Xiaoming Sun, 2019-12-12 Your all-in-one companion for health personnel World Health Systems details different health systems, including their related health insurance and drug supply systems, in various parts of the world with both macro- and micro- perspectives. The book is arranged in five parts: the first part presents, from multidisciplinary perspectives, outlines of various health systems throughout the world, as well as current trends in the development and reform of world health systems. The second and third parts expound on the health systems in developed countries, discussing the government's role in the health service market and basic policies on medication administration and expenses, before analyzing the health systems of Britain, Canada, Australia, Sweden, Germany, France, Japan, Poland, USA, Singapore, Hongkong (China), and Taiwan (China). The fourth and fifth parts discuss health systems in less developed countries and areas, typically the BRICS and other countries in Asia (Thailand, Vietnam, the Philippines, Armenia, and Kyrghyzstan), Africa (Egypt, Morocco), Europe (Hungary, Czech Republic, and Bulgaria) and South America (Cuba, Chile, and Mexico), summarizing their past experiences, while making assessments of their current efforts to shed light on future developments. Details a variety of health systems throughout the world Compares their fundamental features and characteristics Discusses their respective strengths and shortcomings Provides insight from an author who holds multiple impressive titles in the health sector Public health professionals and academics alike will want to add World Health Systems to their library. |
| email marketing to physicians: Online Marketing and eDetailing Andrée Bates, 2006 |
| email marketing to physicians: Advertising Creative Tom Altstiel, Jean Grow, Marcel Jennings, 2018-12-15 Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics. |
| email marketing to physicians: A Doctor's Dozen Catherine Florio Pipas, MD, MPH, 2018-09-04 Burnout affects a third of our population and over half of our health professionals. For the second group, the impact is magnified, as consequences play out not only on a personal level, but also on a societal level and lead to medical errors, suboptimal care, low levels of patient satisfaction, and poor clinical outcomes. Achieving wellbeing requires strategies for change. In this book, Dr. Pipas shares twelve lessons and strategies for improved health that she has learned from patients, students, and colleagues over her twenty years working as a family physician. Each lesson is based on observation and research, and begins with a story of an exemplary patient whose challenges and successes reflect the theme of the lesson. Along with the lessons, the author offers plans for action, which taken together create the framework for a healthy life. Each lesson concludes with resources and a health challenge. |
| email marketing to physicians: Oversight on Medical Privacy United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions, 2003 |
| email marketing to physicians: The Business Basics of Building and Managing a Healthcare Practice Neil Baum, Marc J. Kahn, 2019-11-20 This book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician needs to know. Chapters emphasize the benefits that accrue to a physician who understands the basics of business. Part II provides a guide for doctors who are beginning a medical practice. The chapters define the various options for doctors’ employment such as solo practice, group practice, and academic medicine. The section also includes the process of negotiating contracts, identifying the advisers who help physicians become successful, and secure within their field and practice. The final part emphasizes strategies on how to build and grow a successful practice by covering topics such as hiring staff, employee motivation, creating a brand, gaining recognition, online reputation and presence, crisis management, integrating new technology, and work/life balance. The Business Basics of Building and Managing a Healthcare Practice serves as a valuable resource that helps doctors make a difference in the lives of their patients, as well as help them make good financial decisions. |
| email marketing to physicians: Medical Tourism: Breakthroughs in Research and Practice Management Association, Information Resources, 2017-11-30 The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Medical Tourism: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the benefits and challenges of these services. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is ideally designed for the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare. |
| email marketing to physicians: Peripheral Nerve Surgery Dr Thomas Wilson, Dr Lynda J-S Yang, 2018-10-02 Part of the Neurosurgery by Example series, this volume on peripheral nerve disorders presents exemplary cases in which renowned authors guide readers through the assessment and planning, decision making, surgical procedure, after care, and complication management of common and uncommon disorders. The cases are divided into four distinct areas of peripheral nerve pathology: entrapment and inflammatory neuropathies, peripheral nerve pain syndromes, peripheral nerve tumors, and peripheral nerve trauma. Each chapter also contains 'pivot points' that illuminate changes required to manage patients in alternate or atypical situations, and pearls for accurate diagnosis, successful treatment, and effective complication management. Containing a focused review of medical evidence and expected outcomes, Peripheral Nerve Surgery is appropriate for neurosurgeons who wish to learn more about this subspecialty, and those preparing for the American Board of Neurological Surgery oral examination. |
| email marketing to physicians: Digital Strategies in the Pharmaceutical Industry L. Lerer, M. Piper, 2003-01-24 This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing. |
| email marketing to physicians: Dietary Supplements United States. Federal Trade Commission. Bureau of Consumer Protection, 1998 |
| email marketing to physicians: Patient-Centric Analytics in Health Care Gregory J. Privitera, James J. Gillespie, 2017-12-13 In Patient-Centric Analytics in Health Care: Driving Value in Clinical Settings and Psychological Practice, James J. Gillespie and Gregory J. Privitera introduce a framework that explores the utility of analytics for managing care that is based on six key inputs of the health care system: patients, policy makers, providers, pharmacies, pharmaceuticals, and payers. Understanding the roles of these 6 P’s and the utility of analytics to promote data-driven decision models can lead to new innovations. These improvements can enhance quality, increase access, and reduce costs, and thereby drive value for the most important stakeholders in health care: the patients. As the accessibility and volume of data continues to increase, there is a growing desire to utilize data to guide and optimize decision-making in health care environments. There is a wealth of data in health care organizations and much of it is not fully utilized. In today’s climate, these organizations are under increased regulatory and financial pressures to deliver measurable value, particularly as it relates to the quality of patient care in clinical and diagnostic settings. This book includes short contributions from practitioners, including Laurie Branch, Puneet Chahal, Patrick C. Cunningham, Star* Cunningham, Matthew Dreckmeier, Joseph P. Gaspero, Sherri Matis-Mitchell, Gail Mayeaux, Edwin K. Morris, Plamen Petrov, Steven Press, Andrew J. Privitera, Derek Walton, and Daniel Yunker. |
| email marketing to physicians: Companies and Their Brands , 2008 |
| email marketing to physicians: , |
| email marketing to physicians: Strategic Marketing For Health Care Organizations Philip Kotler, Robert J. Stevens, Joel I. Shalowitz, 2021-02-17 A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises. |
| email marketing to physicians: RESULTS Scott Weintraub, R.J. Lewis, Joanne McHugh, Roger Zan, Brad Sitler, 2015 DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE. NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU AND YOUR COMPANY THRIVE IN THE AGE OF DISRUPTION. The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and to build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts. Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company. |
| email marketing to physicians: Medical Research and Education United States. Congress. Senate. Special Committee on Aging, 2010 |
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Transcript Engaging Physicians in digital marketing - Accenture
We found that physicians are phenomenally engaged. You can see they are digitally encouraged, very committed to digital tools for their patients, and are more shy when it comes to some of …
Best practices in hospital referral marketing - WebMD Ignite
One reliable way to connect your organization to physicians is to build its reputation. Awards programs and consumer feedback resources help, such as having your hospital rank in the …
Marketing Your Practice Effectively - Psychiatry.org
Although the term marketing may have negative connotations for many physicians, conjuring up images of tacky advertisements, marketing is not just advertising or self-promotion. Marketing …
MOHS COLLEGE MARKETING MANUAL TABLE OF CONTENTS
mailing lists of physicians identified by specialty can be obtained from your county or state medical society. Once identified, communicate with your network appropriately and regularly to …
Cardinal Health Marketing and Engagement Assessing …
or email biopharmaservices@cardinalhealth.com Expert insights for your product and market Cardinal Health Marketing and Engagement Advisory Boards engage experienced target …
Social Media and Electronic Communications - Federation of …
Another category of professional use can involve communication between physicians and their patients through email using practice-associated email addresses or via communication …
Use of Email by Physicians - Doctors of BC
Summarize the benefits and risks associated with the use of email in the clinical context. Identify key considerations required when using email for transmitting personal information. Identify …
Patient Use of Email, Facebook, and Physician Websites to …
CONCLUSIONS: In this population of retail pharmacy users, there is strong interest among patients in the use of email and Facebook to communicate with their physi-cians. The findings …
White Paper GUIDE TO MAXIMIZING PHYSICIAN EMAIL …
Segmenting email campaigns by physician specialty is a start, but identifying your best high-value targets requires deeper data. With so much merger and acquisition activity impacting where …
CASE STUDY - insights.axtria.com
Email campaigns represent a real chance for pharmaceutical companies to become patient-centric and align the pharma - HCP - patient dialogue. A successful campaign aligns the right …
Marketing Your Practice 101 Guide - Stryker
Stryker provides this guide so you can deploy your own marketing efforts to drive visibility within your community and utilization of your services. Included are recommended steps to make it …
A Guide to Maximizing Physician Referral Strategies | AMA
Provide marketing materials and articles highlighting your area of expertise and conditions you regularly treat to primary care practices in your area. Include: . Establish strong relationships; …
Dos & Donts of Medical Practice Marketing - Microwize …
These easy-to-practice marketing strategies for physicians goes beyond every Doctor’s expectations. They are the ultimate guide for marketing success. They will wheel you toward a …
Marketing Traps for Healthcare Providers - Holland & Hart
Marketing Expenses • Referral source for govt program business – “Are you marketing their practice or yours?” – Stark applies if and to extent marketing non-employed physician’s …
Marketing Activities Involving Physicians - HCA Healthcare
Sep 15, 1998 · In general, a Marketing Activity involving Employed or Engaged Physicians (e.g., PSG Physicians) is permitted, provided that the Marketing Activity relates to and is for the …
MARKETING TO PHYSICIANS - flmedical.org
Our digital magazine, distributed via email, flmedical .org and from fmamag .com, affords advertisers increased opportunities for physician engagement through the following:
Marketing Your Medical Practice - insightmg.com
Just because you’re not a medical marketing expert now doesn’t mean you can’t pick up a few tips, trends and tricks over the next 53 pages to help you attract and retain more patients.
Physicians Marketing Solutions
become your advocates. It doesn’t take anything more than an email requesting a referral. Consider committing to a referral request plan. For example, 30-60 days after a successful …
Digital Marketing Strategies for Physicians - ekwa.com
Ekwa provides comprehensive marketing solutions for busy doctors, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, …
9to Grow Your Practice - intrepy.com
Physician liaison marketing is about leveraging a physician liaison to go out in the field and grow physician-to-physician relationships to increase referrals from PCPs and specialty physicians …
Transcript Engaging Physicians in digital marketing
We found that physicians are phenomenally engaged. You can see they are digitally encouraged, very committed to digital tools for their patients, and are more shy when it comes to some of …
Best practices in hospital referral marketing - WebMD Ignite
One reliable way to connect your organization to physicians is to build its reputation. Awards programs and consumer feedback resources help, such as having your hospital rank in the …
Marketing Your Practice Effectively - Psychiatry.org
Although the term marketing may have negative connotations for many physicians, conjuring up images of tacky advertisements, marketing is not just advertising or self-promotion. Marketing …
MOHS COLLEGE MARKETING MANUAL TABLE OF CONTENTS
mailing lists of physicians identified by specialty can be obtained from your county or state medical society. Once identified, communicate with your network appropriately and regularly to …
Cardinal Health Marketing and Engagement Assessing …
or email biopharmaservices@cardinalhealth.com Expert insights for your product and market Cardinal Health Marketing and Engagement Advisory Boards engage experienced target …
Social Media and Electronic Communications - Federation …
Another category of professional use can involve communication between physicians and their patients through email using practice-associated email addresses or via communication …
Use of Email by Physicians - Doctors of BC
Summarize the benefits and risks associated with the use of email in the clinical context. Identify key considerations required when using email for transmitting personal information. Identify …
Patient Use of Email, Facebook, and Physician Websites to …
CONCLUSIONS: In this population of retail pharmacy users, there is strong interest among patients in the use of email and Facebook to communicate with their physi-cians. The findings …
