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| email marketing database dubai: Marketing Philip Kotler, Suzan Burton, Kenneth Deans, Linen Brown, Gary Armstrong, 2015-05-20 The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career. |
| email marketing database dubai: Doing Business with the United Arab Emirates Marat Terterov, 2006 Annotation * Unique guide to one of the Middle East's main business and financial centres * Assessment of investment opportunities in the seven Emirates * Up-to-date guide to the regulatory and tax regime and the rules of business engagement * Profiles of the UAE's industry sectors and some of its most dynamic companies * Written by professionals with on-the-ground experience * Of interest to professional investors, international companies, analysts, consultants, law firms, banks, accountants, and business academics Doing Business with the United Arab Emirates is the definitive English language guide to investment potential, commercial opportunity and business practice in the seven Emirates. The fact that the UAE played host to the recent annual meeting of the Board of Governors of the World Bank and the International Monetary Fund, confirmed that the world's leading financial and business authorities clearly see the crucial importance of the UAE as a global business center. Despite the recent invasion ofIraq, international investment flows are still being encouraged into the region -- something that Doing Business with the UAE aims to promote concretely. The book also highlights that the UAE has now developed a highly sophisticated, forward looking economy and a society seeking to capitalize upon the unique assets at its command. With its progressive business environment, an increasingly diversified economy, modern infrastructure and sound legal system, the UAE is asserting itself as the primary location for business in the highly competitive Arab Gulf region. Endorsed by the Arab-British Chamber of Commerce Contributors include: Ahli United Bank, Al Masaood Group, Ernst & Young, EmiratesIndustrial Bank, BAe Systems, Hay Management Consultants, Cluttons. |
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| email marketing database dubai: Navigating Dubai's Free Zones: Opportunities, Challenges, and the Future of International Business Pooyan Ghamari, 2023-03-16 Dubai Free Zones opportunities challenges international business Author: Pooyan Ghamari, Swiss Economist and Expert Essayist on Business and Finance This book provides a comprehensive guide to understanding and navigating Dubai's free zones, which offer numerous business opportunities for international entrepreneurs and investors. The author, Pooyan Ghamari, discusses the advantages and disadvantages of operating in these free zones, along with the legal, regulatory, and banking challenges companies may face. The book also covers strategies for marketing, attracting talent, and leveraging technology for operational efficiency. Lastly, it provides insights into prominent free zones in Dubai, Sharjah, and Abu Dhabi. #DubaiFreeZones #InternationalBusiness #Entrepreneurship #Challenges #Opportunities #Banking #LegalRegulations #Marketing #TalentManagement #Technology #SharjahFreeZones #AbuDhabiFreeZones |
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| email marketing database dubai: Proceedings of the International Conference on Artificial Intelligence and Computer Vision (AICV2021) Aboul Ella Hassanien, Abdelkrim Haqiq, Peter J. Tonellato, Ladjel Bellatreche, Sam Goundar, Ahmad Taher Azar, Essaid Sabir, Driss Bouzidi, 2021-05-28 This book presents the 2nd International Conference on Artificial Intelligence and Computer Visions (AICV 2021) proceeding, which took place in Settat, Morocco, from June 28- to 30, 2021. AICV 2021 is organized by the Scientific Research Group in Egypt (SRGE) and the Computer, Networks, Mobility and Modeling Laboratory (IR2M), Hassan 1st University, Faculty of Sciences Techniques, Settat, Morocco. This international conference highlighted essential research and developments in the fields of artificial intelligence and computer visions. The book is divided into sections, covering the following topics: Deep Learning and Applications; Smart Grid, Internet of Things, and Mobil Applications; Machine Learning and Metaheuristics Optimization; Business Intelligence and Applications; Machine Vision, Robotics, and Speech Recognition; Advanced Machine Learning Technologies; Big Data, Digital Transformation, AI and Network Analysis; Cybersecurity; Feature Selection, Classification, and Applications. |
| email marketing database dubai: Marketing for Tourism, Hospitality & Events Simon Hudson, Louise Hudson, 2023-12-04 This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog. |
| email marketing database dubai: Willings Press Guide Clare Redman, 2007-12 This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast and to give details about the leading newspapers and periodicals in the United Kingdom. |
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| email marketing database dubai: Wonder Leads Dave Holloway, 2020-10-30 Cold calling is a rubbish form of business development. Like most traditional methods of lead generation, it does your business more harm than good.Not only are they regularly miserable activities to engage in, but they are proven to be ineffective, the vast majority of the time. They drain your money, time and resources. Worst of all, they often undermine the very value you want to communicate. There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert, Dave Holloway can show you how. Wonder Leads is a revolutionary B2B lead generation framework that helps small business owners and business development professionals to start incredible sales conversations. In this easy-to-follow and practical guide, Holloway walks you through the six pillars of his positive methodology. From identifying your ideal prospects to shaping the perfect approach, you’ll learn how to generate incredible leads without sacrificing your integrity. If you have a business that adds positive value to the world, then people deserve to learn about it in the most positive way possible. Wonder Leads will teach you how. |
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| email marketing database dubai: Give Your Marketing a Digital Edge - A 10-Book Bundle Special Edition Gabriela Taylor, 2013-10-06 She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute - Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices - How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. - this book tells you how you can make money using everything Google has to offer. Socialize to Monetize - How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level. Advertising in a Digital Age - Best Practices for AdWords and Social Media Advertising: learn how to use online advertising to reach more people, interact with your community, collect feedback and monitor results in real-time, adjust your advertising quickly, and target and retarget your messages for relevancy all on a tiny budget. Mobilize to Monetize - The Fast Track to Effective Mobile Marketing: when you use mobile technology to promote a brand and its products and services anytime, from anywhere, you can target your messages based on information you already have and engage your customers directly. Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally. |
| email marketing database dubai: Founders Roadmap Hitesh Bagmar, 2024-01-17 In 'Founders Roadmap: Navigating Company Formation and Success,' the author provides a comprehensive and invaluable resource for entrepreneurs looking to establish their businesses in Dubai. This insightful guide offers a clear and practical roadmap, demystifying the complexities of starting a company in this dynamic city. As a reviewer, I was impressed by the author's depth of knowledge and ability to distill complex information into easily digestible advice. Their expertise shines through, providing readers with a solid understanding of the legal, cultural, and market intricacies specific to Dubai. 'Founders Roadmap' is an indispensable tool that will empower entrepreneurs to embark on their journey towards business success in Dubai confidently. |
| email marketing database dubai: Handbook of Research on Cyber Law, Data Protection, and Privacy Dewani, Nisha Dhanraj, Khan, Zubair Ahmed, Agarwal, Aarushi, Sharma, Mamta, Khan, Shaharyar Asaf, 2022-04-22 The advancement of information and communication technology has led to a multi-dimensional impact in the areas of law, regulation, and governance. Many countries have declared data protection a fundamental right and established reforms of data protection law aimed at modernizing the global regulatory framework. Due to these advancements in policy, the legal domain has to face many challenges at a rapid pace making it essential to study and discuss policies and laws that regulate and monitor these activities and anticipate new laws that should be implemented in order to protect users. The Handbook of Research on Cyber Law, Data Protection, and Privacy focuses acutely on the complex relationships of technology and law both in terms of substantive legal responses to legal, social, and ethical issues arising in connection with growing public engagement with technology and the procedural impacts and transformative potential of technology on traditional and emerging forms of dispute resolution. Covering a range of topics such as artificial intelligence, data protection, and social media, this major reference work is ideal for government officials, policymakers, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students. |
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| email marketing database dubai: Information Security, Privacy and Digital Forensics Sankita J. Patel, Naveen Kumar Chaudhary, Bhavesh N. Gohil, S. S. Iyengar, 2023-11-01 This volume comprises the select proceedings of the International Conference on Information Security, Privacy, and Digital Forensics (ICISPD 2022). The content discusses novel contributions and latest developments in cyber-attacks and defenses, computer forensics and cybersecurity database forensics, cyber threat intelligence, data analytics for security, anonymity, penetration testing, incident response, Internet of Things security, malware and botnets, social media security, humanitarian forensics, software and media piracy, crime analysis, hardware security, among others. This volume will be a useful guide for researchers across industry and academia working in the field of security, privacy, and digital forensics from both technological and social perspectives. |
| email marketing database dubai: AI Strategy for Sales and Marketing Katie King, 2022-01-03 Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX. |
| email marketing database dubai: Opportunity Dubai Peter Cooper, 2008 Opportunity Dubai is the autobiographical account of a real-life business adventure in the modern city of Dubai. The author was a financial journalist in the city before deciding to join the internet revolution in 2000 by establishing the financial information website AME Info (www.ameinfo.com).However, this book is far more than the story of a relatively small business and its success (albeit a business that became a resource now used by millions of readers and sold for a multi-million dollar fortune in 2006). It is also an inside track on what is happening in modern Dubai, the focal point of hundreds of billions of dollars of investment, and a city whose GDP has quadrupled in a decade, outperforming any other in the world, including China.The author charts the progress of Dubai in the 2000s and setbacks such as the Second Gulf War and 9/11, which actually proved the source of a remarkable injection of repatriated capital into the increasingly ambitious projects of the Maktoum family under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum.Perhaps, as the trading hub of the Middle East, it should be no surprise that Dubai has been able to capitalise greatly on the Third Oil Boom. But Sheikh Mohammed's restless business vision never stands still. He created the Dubai Internet City in late 1999, just in time in fact to give the author of this book a dedicated free zone with 100 per cent ownership for his small business. And other developments such as the Burj Dubai and The World Islands proceed at an amazing pace.Opportunity Dubai asks where this is all leading to and whether it can be sustained. However, the author's own experience of prospering from the opportunities presented by this incredible city point in a positive direction; and many of his insights will benefit anybody thinking of joining this adventure, whether doing business in Dubai, buying a home there, or just taking up a job as an expatriate. |
| email marketing database dubai: Information and Communication Technologies in Tourism 2022 Jason L. Stienmetz, Berta Ferrer-Rosell, David Massimo, 2022 This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research. |
| email marketing database dubai: Worldwide Casebook in Marketing Management , 2016 Introduction to case analysis -- Consumer behaviour : San Pellegrino (Italy) -- Nintendo WII (Japan) -- Zara (Spain) -- Branding: -- Lenovo (China) -- Red bull (Austria) -- Singtel (Singapore) -- Marketing communication : Foster's (Australia) -- Google (the US) -- Walkers (the UK) -- Tag-heuer (Switzerland) -- Cirque du soleil (Canada) -- Retailing : Currys (the UK) -- Cold storage (Singapore) -- Marketing programming : Microsoft (the US) -- National Australia Bank (Australia) -- Acer (Taiwan) -- Kerry (Ireland) -- Siemens (Germany) -- ING (Holland) -- Electrolux (Sweden) -- Strategic and global marketing: -- British Airways (the UK) -- Grundfos (Denmark) -- Petrobras (Brazil) -- Accor (France) |
| email marketing database dubai: Winfluence Jason Falls, 2021-02-23 Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions. |
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| email marketing database dubai: Winning with Data in the Business of Sports Fiona Green, 2021-03-17 New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry’s response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management. |
| email marketing database dubai: Joint Ventures and Shareholders' Agreements Susan Singleton, 2021-11-30 Baffled by joint venture and shareholder agreements? Guidance on the new PSC Register is just one of the things that small businesses need to understand. Helping you to identify the central issues involved in joint venture transactions, take effective instructions and draft good documentation using precedents, case studies and checklists. Now covers: Brexit 2020 and its impact on competition law, UK and EU; Changes to tax aspects arising from the latest Finance Acts; New case law such as - Guest Services Worldwide Ltd v. Shelmerdine [2020] EWCA Civ 85 (CA) (non-competition clauses in shareholders' agreements) and Global Corporate Limited v. Hale [2018] EWCA Civ 2618 (CA) (when payments to a director/shareholder were dividends) Key content includes: Preliminary considerations: A discussion of the nature of joint ventures and shareholders' agreements; Financing the venture; Tax and accounting considerations for UK corporate joint ventures; Regulatory matters; Employment and pension issues. Key issues in structuring and drafting UK corporate joint venture documentation and shareholders' agreements: Deadlock and minority protection; Voting rights and board representation; Restrictive covenants. Joint ventures and shareholders' agreements in practice: Articles of association; Transfers of assets; EU and UK Competition law including Brexit issues. |
| email marketing database dubai: Doing Business with Saudi Arabia Anthony Shoult, 2006 This third edition of Doing Business with Saudi Arabia is the definitive English language guide to business practice and commercial opportunity in the Kingdom, the largest economy in the Middle East. This authoritative guide provides an up-to-date appraisal of the current economic and investment climate, a review of market potential in the key sectors, and unique âbest practiceâ advice on all aspects of commercial engagement with Saudi Arabia. Also included are detailed regional and sectoral profiles. |
| email marketing database dubai: Cognitive (Internet of) Things Arvind Sathi, 2016-09-24 This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples – appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more – the book covers use cases, technology and communication aspects of how machines will support individuals and organizations. This book examines the Cognitive Things covering a number of important questions: • What are Cognitive Things? • What applications can be driven from Cognitive Things – today and tomorrow? • How will these Cognitive Things collaborate with each and other, with individuals and with organizations? • What is the cognitive era? How is it different from the automation era? • How will the Cognitive Things support or accelerate human problem solving? • Which technical components make up cognitive behavior? • How does it redistribute the work-load between humans and machines? • What types of data can be collected from them and shared with external organizations? • How do they recognize and authenticate authorized users? How is the data safeguarded from potential theft? Who owns the data and how are the data ownership rights enforced? Overall, Sathi explores ways in which Cognitive Things bring value to individuals as well as organizations and how to integrate the use of the devices into changing organizational structures. Case studies are used throughout to illustrate how innovators are already benefiting from the initial explosion of devices and data. Business executives, operational managers, and IT professionals will understand the fundamental changes required to fully benefit from cognitive technologies and how to utilize them for their own success. |
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| email marketing database dubai: United Arab Emirates Oil, Gas Sector Business and Investment Opportunities Yearbook Volume 1 Strategic Information and Basic Regulations IBP, Inc., 2016-06-18 UAE Oil, Gas Exploration Industry Business and Investment Contacts Handbook |
| email marketing database dubai: The Report: Dubai 2016 Oxford Business Group, 2016-10-17 Financial services in particular is one non-oil area where the emirate is starting to pull ahead, with recent growth in the Islamic financial services segment fuelling the emirate's ambition of becoming the knowledge-based capital of the Islamic economy in the future. Meanwhile, Dubai's real estate and construction sectors, which were badly affected by the 2008 financial meltdown, are once again thriving as the legacies of the global crisis recede, and the debts incurred from that time are repaid and restructured. Indeed Dubai is now firmly focused on the future, with preparations for Dubai Expo 2020 in particular helping nourish its economic recovery, development and growth in recent years. The event is expected to attract 25m visitors over a six-month period and the build-up is driving development across several sectors. The preparations, |
| email marketing database dubai: Managing Organizations in the United Arab Emirates V. Bodolica, M. Spraggon, 2014-07-24 Managing Organizations in the United Arab Emirates seeks to familiarize readers with the nature of doing business and managing organizations in the Middle East by bringing together case studies on United Arab Emirate (UAE) organizations, one of the most dynamic and rapidly growing economies in the world. |
| email marketing database dubai: The Unofficial Guide to Dubai Collette Lyons, 2010-12-08 The Unofficial Guides is the series that has sold more than four million copies. Sophisticated, cutting edge research provides readers with extremely valuable information available in no other travel series, saving visitors time and money. It is the only series that offers evaluations based on reader surveys and critiques, compiled by a team of unbiased inspectors. From how to prepare for the trip and to how to get there to when to go and importantly how to get around efficiently, this guide provides an indispensable tool on the ground. The easy to use design, detailed maps and invaluable touring plans will make sure you enjoy every minute in Dubai. Hotels are ranked and rated, and with attractions and restaurants appear in all price categories. There's also extensive information on shopping, spas, nightlife and sports. Contents include: Valuable planning advice to ensure you have an easy trip All the facts and information you need for getting to Dubai. Where to Stay: Old Dubai vs. New Dubai on the beach - detailed information on the main hotels around Dubai Creek and at Jumeirah including the Burj Al Arab, Madinat Jumeirah hotels and The Palm Atlantis. Shopping covering: Gold souks; spice and textile souks; shopping malls and such as Dubai Mall, Mall of Arabia, Ibn Battuta Mall, Spas and pampering covering massages, wraps, and therapies. All you need to know about watersports and spectator sports from the Dubai World Cup horse race, Rugby Sevens, to skiing, scuba diving, sailing and golf. All you need to know about Dining and Nightlife. |
| email marketing database dubai: Proceedings of the XV International symposium Symorg 2016 Ondrej Jaško, Sanja Marinković, 2016-06-03 |
| email marketing database dubai: Tourism Development Metin Kozak, 2015-09-04 Tourism has attracted increasing interest from not only scholars with a background in the subject, but also those studying in a number of other fields, given the growing relevance of areas such as psychology, sociology, planning and marketing. As such, this book brings together twelve chapters addressing various aspects of tourism development, from sustainability and ecotourism to cases of developing alternative tourism products. The contributions are enriched through selected practical case studies from a wide range of countries, including the United Arab Emirates, Slovenia, Vietnam, Malaysia, Mexico, South Africa, France, Turkey, and Argentina. The book, systematic in structure and thorough in content, will be useful for people from academic and practical backgrounds seeking to update their current knowledge of tourism development. |
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| email marketing database dubai: Graduate & Professional Programs: An Overview 2015 (Grad 1) Peterson's, 2014-12-23 Graduate & Professional Programs: An Overview 2015 contains over 2,000 university and college profiles with detailed information on the degrees available, enrollment figures, tuition, financial support, housing, faculty, research affiliations, library facilities, and contact information. This graduate guide enables students to explore program listings by field, geographic area, and institution. Two-page in-depth descriptions, written by each featured institution, give complete details on the graduate study available. Up-to-date appendixes list institution changes since the last edition and abbreviations used in the guide. Graduate & Professional Programs: An Overview 2015 is the latest in Peterson's 40+ year history of providing prospective students with the most up-to-date graduate school information available. |
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