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| free content gap analysis tool: Honest SEO Jason Hennessey, 2023-08-08 SEO is confusing—but it doesn’t have to be With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue. |
| free content gap analysis tool: Effective SEO and Content Marketing Nicholas Papagiannis, 2020-01-30 Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you! |
| free content gap analysis tool: Mastering SEO Cybellium Ltd, Unleash the Power of Visibility with Mastering SEO In today's digital landscape, search engine optimization (SEO) is the driving force behind online success. SEO professionals are the architects of visibility, ensuring that businesses and websites can be found by their target audience. Mastering SEO is your comprehensive guide to excelling in the world of SEO, providing you with the knowledge, skills, and strategies to dominate search engine rankings and drive organic traffic to your website. Your Path to SEO Excellence SEO is more than just keywords; it's about understanding the algorithms, user intent, and content strategy that propel websites to the top of search results. Whether you're a newcomer to SEO or an experienced practitioner seeking to refine your skills, this book will empower you to master the art and science of SEO. What You Will Discover SEO Fundamentals: Gain a deep understanding of SEO principles, including keyword research, on-page optimization, and off-page SEO techniques. Technical SEO: Dive into the technical aspects of SEO, including website architecture, mobile optimization, and website speed. Content Strategy: Learn to create SEO-optimized content that engages readers and satisfies search engine algorithms. Local and Global SEO: Explore strategies for optimizing websites for local and international audiences. SEO Tools: Master the use of essential SEO tools and software to streamline your optimization efforts. Analytics and Reporting: Discover how to measure SEO success and report on key performance metrics. Why Mastering SEO Is Essential Comprehensive Coverage: This book provides comprehensive coverage of SEO topics, ensuring that you have a well-rounded understanding of SEO techniques and best practices. Expert Guidance: Benefit from insights and advice from experienced SEO professionals and industry experts who share their knowledge and proven strategies. Career Advancement: SEO expertise is in high demand, and this book will help you unlock your full potential in this dynamic field. Stay Competitive: In a crowded online marketplace, mastering SEO is vital for staying competitive and achieving digital marketing success. Your Journey to SEO Mastery Begins Here Mastering SEO is your roadmap to excelling in the world of SEO and advancing your career. Whether you aspire to be an SEO specialist, digital marketer, or business owner, this guide will equip you with the skills and knowledge to achieve your goals. Don't miss the opportunity to become a master of SEO. Start your journey to SEO excellence today and join the ranks of professionals who are shaping the digital landscape. Mastering SEO is the ultimate resource for individuals seeking to excel in the world of search engine optimization. Whether you are new to SEO or looking to enhance your skills, this book will provide you with the knowledge and strategies to become a proficient SEO expert. Don't wait; begin your journey to SEO mastery today! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com |
| free content gap analysis tool: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2019-02-05 Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. |
| free content gap analysis tool: Marketing Terminologies: Digital, E-commerce, Influencer, and Email Marketing Terms Chetan Singh, 2023-08-17 In today's rapidly evolving business landscape, understanding the language of marketing is essential for success. 'Marketing Terminologies: Digital, E-commerce, Market Research, Public Relations, Influencer, and Email Marketing Terms' book is your ultimate guide to navigating the complex world of marketing terminologies. Whether you're new to the field or a seasoned professional, this book offers a clear and concise exploration of essential concepts. Delve into the realms of Digital Marketing, where you'll unravel the intricacies of online strategies and techniques. Dive into E-commerce terminology and discover the vocabulary that drives online shopping experiences. Gain insights into Market Research, exploring terminology that fuels data-driven decisions. Uncover the art of Public Relations as you grasp the terminology that shapes brand reputation and communication strategies. But that's not all. 'Marketing Terminologies: Digital, E-commerce, Market Research, Public Relations, Influencer, and Email Marketing Terms' goes beyond the basics, introducing you to the captivating world of Influencer Marketing. Explore the language that connects brands with influential personalities, forging authentic connections. And let's not forget the indispensable realm of Email Marketing, where you'll uncover the terminology behind engaging, targeted communication. This Marketing Terminology book equips entrepreneurs, marketers, and business enthusiasts with the tools to excel. Whether you're a business owner, marketer, or simply curious about the language that drives today's marketing landscape, this Marketing book is your gateway to proficiency. Sharpen your skills, expand your knowledge, and confidently navigate the dynamic world of marketing. |
| free content gap analysis tool: 2019 Magnet Application Manual American Nurses Credentialing Center, 2017-09 |
| free content gap analysis tool: Good Strategy Bad Strategy Richard Rumelt, 2011-07-19 Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity. |
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| free content gap analysis tool: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| free content gap analysis tool: Writing In-House Medical Device Software in Compliance with EU, UK, and US Regulations Philip S. Cosgriff, Matthew J. Memmott, 2024-03-26 This book is a comprehensive guide to producing medical software for routine clinical use. It is a practical guidebook for medical professionals developing software to ensure compliance with medical device regulations for software products intended to be sold commercially, shared with healthcare colleagues in other hospitals, or simply used in-house. It compares requirements and latest regulations in different global territories, including the most recent EU regulations as well as UK and US regulations. This book is a valuable resource for practising clinical scientists producing medical software in-house, in addition to other medical staff writing small apps for clinical use, clinical scientist trainees, and software engineers considering a move into healthcare. The academic level is post-graduate, as readers will require a basic knowledge of software engineering principles and practice. Key Features: Up to date with the latest regulations in the UK, the EU, and the US Useful for those producing medical software for routine clinical use Contains best practice |
| free content gap analysis tool: Web-Based Learning Solutions for Communities of Practice: Developing Virtual Environments for Social and Pedagogical Advancement Karacapilidis, Nikos, 2009-07-31 This book provides readers with an up-to-date research manual in developing innovative and effective learning systems using web-based technologies--Provided by publisher. |
| free content gap analysis tool: Supporting the Dream Charis McGaughy, Andrea Venezia, 2015-04-22 Educational partnerships for postsecondary readiness – your resource guide is here! High school graduates want to be prepared to succeed in life after high school; for most that includes completing some form of postsecondary education. This thoroughly researched guide to building and sustaining effective, cross-system partnerships between high schools, colleges, and regional and local communities will help educators support students’ college and career readiness. College and career readiness experts, McGaughy and Venezia lead education stakeholders through a step-by-step process that improves postsecondary outcomes for all students. This book stresses the need to build effective working relationships and offers practical, actionable, information and straightforward strategies to help you: Identify needs Leverage existing relationships, programs and resources Build and sustain regional and local partnerships Implement a plan to measure key outcomes and provide comprehensive supports to ensure postsecondary readiness Connect policies and practices across partnerships to benefit student learning Communicate and work across partnerships to support successful student transitions Includes key research findings, real-world examples and reflections, and templates to guide your work to support improved student learning. As high schools strive to partner with post-secondary institutions to improve their students’ college readiness, they will find the how-to answers here. Dave Daniels, Principal Susquehanna Valley Senior High School I found the material interesting, engaging, and important. This book provides a solid rationale for partnership, provides a blueprint that is detailed enough to be helpful and loose enough to make clear that there is no one way approach but rather than their partnership must reflect their context. Natalie B. Schonfeld, Director Student Transition Services, University of California, Irvine |
| free content gap analysis tool: Manage Your SAP Projects with SAP Activate Vinay Singh, 2017-10-04 Explore and use the agile techniques of SAP Activate Framework in your SAP Projects. About This Book Explore the three pillars of SAP Activate and see how it works in different scenario. Understand and Implement Agile and Scrum concepts in SAP Activate. Get to Grisp with SAP Activate framework and manage your SAP projects effectively. Who This Book Is For This book is for readers who want to understand the working of SAP Activate and use it to manage SAP projects. Prior knowledge of SAP Hana is must. What You Will Learn Understand the fundamentals of SAP S4/HANA. Get familiar with the structure and characteristics of SAP Activate. Explore the application scenarios of SAP Activate. Use Agile and Scrum in SAP Projects effectively and efficiently Implement your learning into a sample project to explore and understand the benefits of SAP Activate methodology. In Detail It has been a general observation that most SAP consultants and professionals are used to the conventional waterfall methodology. Traditionally, this method has been there for ages and we all grew up learning about it and started practicing it in real world. The evolution of agile methodology has revolutionized the way we manage our projects and businesses. SAP Activate is an innovative, next generation business suite that allows producing working deliverables straight away. Manage your SAP Project with SAP Activate, will take your learning to the next level. The book promises to make you understand and practice the SAP Activate Framework. The focus is to take you on a journey of all the phases of SAP Activate methodology and make you understand all the phases with real time project examples. The author explains how SAP Activate methodology can be used through real-world use cases, with a comprehensive discussion on Agile and Scrum, in the context of SAP Project. You will get familiar with SAP S4HANA which is an incredibly innovative platform for businesses which can store business data, interpret it, analyze it, process it in real time, and use it when it's needed depending upon the business requirement. Style and approach An easy to follow approach with concepts explained via scenarios and project examples |
| free content gap analysis tool: Practical Mapping for Applied Research and Program Evaluation Bernadette Wright, Steven E. Wallis, 2019-05-31 Practical Mapping for Applied Research and Program Evaluation is the first book to bring the mapping methodology to social research and program evaluation. Bernadette Wright and Steven E. Wallis guide readers through all phases of the research process: learning from stakeholder experience; reviewing existing knowledge in the field; conducting new data collection such as interviews; collaborating with other researchers; and facilitating the use of knowledge for communication, collaboration, and action. With plenty of illustrations and navigational aids such as “travel tips,” the book is an accessible guide for busy students, researchers, and managers of all levels of experience. |
| free content gap analysis tool: DIGITAL PAYBACK ANUJ TANWAR, 2023-05-05 Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs. |
| free content gap analysis tool: Factfulness Hans Rosling, Anna Rosling Rönnlund, Ola Rosling, 2018-04-03 INSTANT NEW YORK TIMES BESTSELLER “One of the most important books I’ve ever read—an indispensable guide to thinking clearly about the world.” – Bill Gates “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.” —Melinda Gates Factfulness by Hans Rosling, an outstanding international public health expert, is a hopeful book about the potential for human progress when we work off facts rather than our inherent biases. - Former U.S. President Barack Obama Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse). Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases. It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. --- “This book is my last battle in my life-long mission to fight devastating ignorance...Previously I armed myself with huge data sets, eye-opening software, an energetic learning style and a Swedish bayonet for sword-swallowing. It wasn’t enough. But I hope this book will be.” Hans Rosling, February 2017. |
| free content gap analysis tool: Idea Mapping Jamie Nast, 2012-06-15 Praise for Idea Mapping Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it. --Chris Brown, Executive Vice President, DTE Energy Resources I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth. --Stephen C. Lundin, coauthor, FISH! This is a book that everyone should read. It's an interactive, thought-provoking book about the brain and learning that will expand your mind. Nast, an accomplished and well-respected instructor, has guided me into a new realm of learning experiences and possibilities. I'm sure you will feel the same upon reading her insightful work. --Simon Tai, CEO, Buzan Centre Taiwan and S&J Media Intergration Co. Ltd., Host of News Discovery on NEWS 98 Taiwan Nast shows you a revolutionary method to capture your thinking processes. Don't underestimate the simplicity of idea mapping because therein lies its genius. --Scott Hagwood, four-time USA Memory Champion, author, Memory Power The ability to visually capture and organize thoughts and ideas has enabled millions of people around the world to do their work with greater creativity and productivity, run their businesses more strategically, and manage complex projects more efficiently--even map out a sales process or new product roll-out. Nast's very practical, readable book will get you quickly up to speed on one of the simplest but most powerful ways to organize your ideas, your work, and yourself. --Mike Jetter, cofounder and CTO, Mindjet Corporation, coauthor, The Cancer Code The principles Nast writes about in Idea Mapping have become a staple for me over the past fourteen years. I was turned onto the concept of idea mapping in 1992 and have been a student and practitioner ever since. This has absolutely transformed the way I learn, design learning, and prepare for public speaking. I have never been more confident in my recall, knowing the content is nicely tucked away in my brain as it was designed to be. Get ready for a life-changing experience for yourself and those you influence. --Will Flora, Senior Manager, Chick-Fil-A University, Atlanta, GA |
| free content gap analysis tool: HBR Guide to Managing Strategic Initiatives Harvard Business Review, 2020-02-11 This big initiative could make or break this fiscal year--or your career. Managing a successful strategic initiative may be the key to transforming your company--and propelling your career forward. Yet running a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle. The HBR Guide to Managing Strategic Initiatives provides practical tips and advice to help you manage all the stages of an initiative's life cycle, from buy-in to launch to scaling up. You'll learn how to: Win--and keep--support for your new initiative Move rapidly from approval to implementation Assemble transformative, high-performing initiative teams Maintain the confidence of sponsors and stakeholders Stay on schedule and within budget Avoid initiative overload by killing projects that aren't meeting business needs Keep multiple initiatives in strategic alignment Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. |
| free content gap analysis tool: Communities in Action National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Board on Population Health and Public Health Practice, Committee on Community-Based Solutions to Promote Health Equity in the United States, 2017-04-27 In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome. |
| free content gap analysis tool: The Book of R Tilman M. Davies, 2016-07-16 The Book of R is a comprehensive, beginner-friendly guide to R, the world’s most popular programming language for statistical analysis. Even if you have no programming experience and little more than a grounding in the basics of mathematics, you’ll find everything you need to begin using R effectively for statistical analysis. You’ll start with the basics, like how to handle data and write simple programs, before moving on to more advanced topics, like producing statistical summaries of your data and performing statistical tests and modeling. You’ll even learn how to create impressive data visualizations with R’s basic graphics tools and contributed packages, like ggplot2 and ggvis, as well as interactive 3D visualizations using the rgl package. Dozens of hands-on exercises (with downloadable solutions) take you from theory to practice, as you learn: –The fundamentals of programming in R, including how to write data frames, create functions, and use variables, statements, and loops –Statistical concepts like exploratory data analysis, probabilities, hypothesis tests, and regression modeling, and how to execute them in R –How to access R’s thousands of functions, libraries, and data sets –How to draw valid and useful conclusions from your data –How to create publication-quality graphics of your results Combining detailed explanations with real-world examples and exercises, this book will provide you with a solid understanding of both statistics and the depth of R’s functionality. Make The Book of R your doorway into the growing world of data analysis. |
| free content gap analysis tool: Cool Infographics Randy Krum, 2013-10-23 Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data. |
| free content gap analysis tool: Academic Conversations Jeff Zwiers, Marie Crawford, 2023-10-10 Conversing with others has given insights to different perspectives, helped build ideas, and solve problems. Academic conversations push students to think and learn in lasting ways. Academic conversations are back-and-forth dialogues in which students focus on a topic and explore it by building, challenging, and negotiating relevant ideas. In Academic Conversations: Classroom Talk that Fosters Critical Thinking and Content Understandings authors Jeff Zwiers and Marie Crawford address the challenges teachers face when trying to bring thoughtful, respectful, and focused conversations into the classroom. They identify five core communications skills needed to help students hold productive academic conversation across content areas: Elaborating and Clarifying Supporting Ideas with Evidence Building On and/or Challenging Ideas Paraphrasing Synthesizing This book shows teachers how to weave the cultivation of academic conversation skills and conversations into current teaching approaches. More specifically, it describes how to use conversations to build the following: Academic vocabulary and grammar Critical thinking skills such as persuasion, interpretation, consideration of multiple perspectives, evaluation, and application Literacy skills such as questioning, predicting, connecting to prior knowledge, and summarizing An academic classroom environment brimming with respect for others' ideas, equity of voice, engagement, and mutual support The ideas in this book stem from many hours of classroom practice, research, and video analysis across grade levels and content areas. Readers will find numerous practical activities for working on each conversation skill, crafting conversation-worthy tasks, and using conversations to teach and assess. Academic Conversations offers an in-depth approach to helping students develop into the future parents, teachers, and leaders who will collaborate to build a better world. |
| free content gap analysis tool: The Teaching Gap James W. Stigler, James Hiebert, 2009-06-16 A revised edition of a popular resource builds on the authors' findings that key problems in teaching methods are causing America to lag behind international academic standards, outlining a program for administrators, instructors, and parents that incorporates solutions based on current research. Reprint. |
| free content gap analysis tool: Japanese Candlestick Charting Techniques Steve Nison, 2001-11-01 The ultimate guide to a critical tool for mastering the financial markets A longstanding form of technical analysis, Japanese candlestick charts are a dynamic and increasingly popular technical tool for traders of all skill levels. Known for its versatility, this ancient charting can be fused with every other technical tool available, including traditional Western technical analysis. Japanese Candlestick Charting Techniques is the most comprehensive and trusted guide to this essential technique. Informed by years of research from a pioneer trader, this book covers everything you need to know, including hundreds of examples that show how candlestick techniques can be used in all of today’s markets. This totally updated revision focuses on the needs of today’s traders and investors with: • All new charts including more intra-day markets • New candlestick charting techniques • More focus on active trading for swing, online and day traders • New Western techniques in combination with candles • A greater spotlight on capital preservation. From speculation and hedging to futures and equities, candlestick charting is the next level up for both amateur day traders and seasoned technicians, and this book provides expert guidance for putting it into action. |
| free content gap analysis tool: The Art of Coaching Elena Aguilar, 2013-02-22 Hands-on resources for new and seasoned school coaches This practical resource offers the foundational skills and tools needed by new coaching educators, as well as presenting an overview of the knowledge and theory base behind the practice. Established coaches will find numerous ways to deepen and refine their coaching practice. Principals and others who incorporate coaching strategies into their work will also find a wealth of resources. Aguilar offers a model for transformational coaching which could be implemented as professional development in schools or districts anywhere. Although she addresses the needs of adult learners, her model maintains a student-centered focus, with a specific lens on addressing equity issues in schools. Offers a practical resource for school coaches, principals, district leaders, and other administrators Presents a transformational coaching model which addresses systems change Pays explicit attention to surfacing and interrupting inequities in schools The Art of Coaching: Effective Strategies for School Transformation offers a compendium of school coaching ideas, the book's explicit, user-friendly structure enhances the ability to access the information. |
| free content gap analysis tool: The Small Business Source Book on Environmental Auditing , 2000 |
| free content gap analysis tool: Strategic Minds James D. Ramsay, Nell Bennett, 2024-11-25 This unique book captures state of the art thinking and methodologies designed to advance intelligence education to produce a capable and qualified intelligence workforce. Intelligence is evolving because it must keep pace with the many wicked threats that face open democracies. Public health threats such as the COVID-19 pandemic, threats emanating from regional instabilities from climate change, cyber-based threats from artificial intelligence, and the spread of disinformation have all shown how traditional intelligence education must evolve. Tomorrow’s workforce simply needs better education and training – which arguably are better provided by institutions of higher education that have the capacity and time to do it appropriately. While some “on the job” training will always be required, and while the profession will always need specialists in linguistics, engineering, sociology, international relations, religious studies, and the like, it is increasingly obvious that the role of a degree in intelligence studies has never been more important to the intelligence community, and by extension, to the peace and civility of the world. Put simply, intelligence education is critical to preserving democracy. This book will be of great interest to all students, scholars and practitioners of intelligence studies, data science literacy and machine learning, ethics, security studies, foreign policy and international relations. The chapters in this book were originally published as a special issue of Journal of Policing, Intelligence and Counter Terrorism. |
| free content gap analysis tool: Gender Equality at Work Reporting Gender Pay Gaps in OECD Countries Guidance for Pay Transparency Implementation, Monitoring and Reform OECD, 2023-06-13 Pay transparency policies are gaining momentum throughout the OECD. Over half of OECD countries require private sector firms to report their gender pay gap statistics regularly to stakeholders like employees, employee representatives, the government, and/or the public. Gender pay gap reporting, equal pay audits and other pay transparency policies help advance gender equality at the workplace. |
| free content gap analysis tool: Digital marketing - the booster of startup success? Anil Diggiwal, 2023-03-21 Entrepreneurship stimulates the need for creativity, independence, and self-reliance. The quest for success in a career often drives many potential entrepreneurs to start their own businesses. But, many startups struggle to survive in the online world. The eBook is intended to guide them on dominating their industries with online marketing. The comprehensive guidebook gives you an inside scoop about every digital marketing channel. It also advises how to twist your online marketing strategy and drive the maximum ROI. Unlock the hidden keys to making your marketing campaign successful. Everything is covered in the book, from demand and lead generation to strong engagement tactics. Overall, the eBook is a resource for startups that are trying to build sustainable businesses. Step-by-step instructions, a goal-setting guide, and performance measurement tips will enable you to streamline your marketing process. What’s more, the eBook introduces you to different tools essential for any digital marketing campaign. Besides, you will learn about the latest trends and common mistakes in startup marketing. Information compiled in this book is obtained from authentic sources. So, it can be your companion if you think of implementing actionable marketing tactics for your startup business. |
| free content gap analysis tool: Reshaping Intelligent Business and Industry Surjeet Dalal, Neeraj Dahiya, Vivek Jaglan, Deepika Koundal, Dac-Nhuong Le, 2024-10-15 The convergence of Artif icial Intelligence (AI) and Internet of Things (IoT) is reshaping the way industries, businesses, and economies function; the 34 chapters in this collection show how the full potential of these technologies is being enabled to create intelligent machines that simulate smart behavior and support decision-making with little or no human interference, thereby providing startling organizational efficiencies. Readers will discover that in Reshaping Intelligent Business and Industry: The book unpacks the two superpowers of innovation, AI and IoT, and explains how they connect to better communicate and exchange information about online activities; How the center and the network’s edge generate predictive analytics or anomaly alerts; The meaning of AI at the edge and IoT networks. How bandwidth is reduced and privacy and security are enhanced; How AI applications increase operating efficiency, spawn new products and services, and enhance risk management; How AI and IoT create ‘intelligent’ devices and how new AI technology enables IoT to reach its full potential; Analyzes AIOT platforms and the handling of personal information for shared frameworks that remain sensitive to customers’ privacy while effectively utilizing data. Audience This book will appeal to all business and organization leaders, entrepreneurs, policymakers, and economists, as well as scientists, engineers, and students working in artificial intelligence, software engineering, and information technology. |
| free content gap analysis tool: Writing for Designers Scott Kubie, 2018-10-16 From product documentation to menu labels to marketing emails, writing for the web can feel challenging-even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing-get the writing done. |
| free content gap analysis tool: Engineering DevOps Marc Hornbeek, 2019-12-06 This book is an engineering reference manual that explains How to do DevOps?. It is targeted to people and organizations that are doing DevOps but not satisfied with the results that they are getting. There are plenty of books that describe different aspects of DevOps and customer user stories, but up until now there has not been a book that frames DevOps as an engineering problem with a step-by-step engineering solution and a clear list of recommended engineering practices to guide implementors. The step-by-step engineering prescriptions can be followed by leaders and practitioners to understand, assess, define, implement, operationalize, and evolve DevOps for their organization. The book provides a unique collection of engineering practices and solutions for DevOps. By confining the scope of the content of the book to the level of engineering practices, the content is applicable to the widest possible range of implementations. This book was born out of the author's desire to help others do DevOps, combined with a burning personal frustration. The frustration comes from hearing leaders and practitioners say, We think we are doing DevOps, but we are not getting the business results we had expected. Engineering DevOps describes a strategic approach, applies engineering implementation discipline, and focuses operational expertise to define and accomplish specific goals for each leg of an organization's unique DevOps journey. This book guides the reader through a journey from defining an engineering strategy for DevOps to implementing The Three Ways of DevOps maturity using engineering practices: The First Way (called Continuous Flow) to The Second Way (called Continuous Feedback) and finally The Third Way (called Continuous Improvement). This book is intended to be a guide that will continue to be relevant over time as your specific DevOps and DevOps more generally evolves. |
| free content gap analysis tool: Human Dimension and Interior Space Julius Panero, Martin Zelnik, 2014-01-21 The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments. |
| free content gap analysis tool: The Turnout Gap Bernard L. Fraga, 2018-11-06 Persistent racial/ethnic gaps in voter turnout produce elections that are increasingly unrepresentative of the wishes of all Americans. |
| free content gap analysis tool: Managing financial resources to deliver public services Great Britain: National Audit Office, 2008-02-20 This report examines the management of financial resources to deliver better public services effectively. Divided into four parts, with appendices, it looks at the following areas: Part 1: The importance of managing financial resources; Part 2: Developing the skills and awareness necessary for effective financial resource management; Part 3: Improving departments' use of techniques and practices for managing financial resources; Part 4: The impact of improved management and financial resources. Financial rsource management is relevant to every aspect of a Government department's business. By 2010-11, central government spending is forecast to grow to £678 billion, which represents £11,000 for every person in the UK. The NAO has set out a number of findings and recommendations, including: that the lack of financial skills and awareness amongst non-finance staff remains a significant barrier to improving the management of financial resources across government; that some departments lack a qualified Finance Director at Board level; that senior managers in many departments are not provided with incentives to promote sound management of financial resources; that Departments could do more to improve their forecasting capabilities; that some Departments are not sufficiently well placed to integrate financial and operational performance information; that many Departments do not always ensure the full assessment of the financial implications of policy proposals. |
| free content gap analysis tool: Retire Inspired Chris Hogan, 2016-01-12 When you hear the word retirement, you probably don't imagine yourself scrambling to pay your bills in your golden years. But for too many Americans, that's the fate that awaits unless they take steps now to plan for the future. Whether you're twenty five and starting your first job or fifty five and watching the career clock start to wind down, today is the day to get serious about your retirement. In Retire Inspired, Chris Hogan teaches that retirement isn't an age; it's a financial number an amount you need to live the life in retirement that you've always dreamed of. With clear investing concepts and strategies, Chris will educate and empower you to make your own investing decisions, set reasonable expectations for your spouse and family, and build a dream team of experts to get you there. You don't have to retire broke, stressed, and working long after you want to. You can retire inspired! |
| free content gap analysis tool: Software Applications: Concepts, Methodologies, Tools, and Applications Tiako, Pierre F., 2009-03-31 Includes articles in topic areas such as autonomic computing, operating system architectures, and open source software technologies and applications. |
| free content gap analysis tool: This Is Service Design Doing Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider, 2018-01-02 How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success. |
| free content gap analysis tool: Artificial Intelligence in Healthcare Adam Bohr, Kaveh Memarzadeh, 2020-06-21 Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data |
| free content gap analysis tool: Handbook of Constraint Programming Francesca Rossi, Peter van Beek, Toby Walsh, 2006-08-18 Constraint programming is a powerful paradigm for solving combinatorial search problems that draws on a wide range of techniques from artificial intelligence, computer science, databases, programming languages, and operations research. Constraint programming is currently applied with success to many domains, such as scheduling, planning, vehicle routing, configuration, networks, and bioinformatics.The aim of this handbook is to capture the full breadth and depth of the constraint programming field and to be encyclopedic in its scope and coverage. While there are several excellent books on constraint programming, such books necessarily focus on the main notions and techniques and cannot cover also extensions, applications, and languages. The handbook gives a reasonably complete coverage of all these lines of work, based on constraint programming, so that a reader can have a rather precise idea of the whole field and its potential. Of course each line of work is dealt with in a survey-like style, where some details may be neglected in favor of coverage. However, the extensive bibliography of each chapter will help the interested readers to find suitable sources for the missing details. Each chapter of the handbook is intended to be a self-contained survey of a topic, and is written by one or more authors who are leading researchers in the area.The intended audience of the handbook is researchers, graduate students, higher-year undergraduates and practitioners who wish to learn about the state-of-the-art in constraint programming. No prior knowledge about the field is necessary to be able to read the chapters and gather useful knowledge. Researchers from other fields should find in this handbook an effective way to learn about constraint programming and to possibly use some of the constraint programming concepts and techniques in their work, thus providing a means for a fruitful cross-fertilization among different research areas.The handbook is organized in two parts. The first part covers the basic foundations of constraint programming, including the history, the notion of constraint propagation, basic search methods, global constraints, tractability and computational complexity, and important issues in modeling a problem as a constraint problem. The second part covers constraint languages and solver, several useful extensions to the basic framework (such as interval constraints, structured domains, and distributed CSPs), and successful application areas for constraint programming.- Covers the whole field of constraint programming- Survey-style chapters- Five chapters on applications |
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