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| emotional intelligence in marketing: Emotional Intelligence And Marketing Catherine Prentice, 2019-06-06 This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable. |
| emotional intelligence in marketing: Empathetic Marketing M. Ingwer, 2017-07-01 With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need. |
| emotional intelligence in marketing: Handbook of Research on Contemporary Consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni, 2020 This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding-- |
| emotional intelligence in marketing: Emotional Intelligence for Sales Success Colleen Stanley, 2013 Why do salespeople frequently fail to execute-even when they know what they should do? |
| emotional intelligence in marketing: Emotional Intelligence for Sales Leadership Colleen Stanley, 2020-06-16 The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive. Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Sales leadership expert Colleen Stanley shows how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. In Emotional Intelligence for Sales Leadership, Colleen provides sales secrets that: Shows sales leaders why ‘real world’ empathy and emotion management are the key to building strong relationships with their sales team. Offers simple steps on how sales leaders create sales cultures that embrace feedback and change through the development of critical emotional intelligence skills. Provides guidance on how to identify key emotional intelligence skills needed in your hiring process to build resilient sales teams. Walks readers through the process of training sales teams on soft skills that ensure the consistent execution of the right selling behaviors. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders. Emotional Intelligence for Sales Leadership will connect with anyone charged with growing sales in business-to-business or business-to-consumer sales. |
| emotional intelligence in marketing: The Role of Emotional Intelligence in Digital Marketing Mayfair Digital Agency, 2017-01-10 The Role of Emotional Intelligence in Digital Marketing is a compelling and enlightening eBook that explores the critical connection between emotional intelligence and successful digital marketing strategies. Authored by industry expert [Author Name], this book delves into the profound impact emotional intelligence has on consumer behavior and engagement in the fast-paced and ever-evolving digital landscape. Through a comprehensive analysis of real-world case studies and cutting-edge research, readers will gain invaluable insights into how emotional intelligence can be harnessed to create resonating marketing campaigns, build lasting customer relationships, and drive business growth. Packed with actionable tips and practical techniques, this eBook serves as an indispensable guide for marketers, entrepreneurs, and anyone seeking to unlock the power of emotions to excel in the digital marketing realm. Whether you're a seasoned professional or a newcomer to the field, The Role of Emotional Intelligence in Digital Marketing is sure to revolutionize the way you approach marketing in the digital age. |
| emotional intelligence in marketing: The Emotional Intelligence Quick Book Travis Bradberry, Jean Greaves, 2006-12-01 An accessible, how-to guide that brings focus to the unique skills that comprise emotional intelligence and incorporate these tools into your life. EMOTIONAL INTELLIGENCE: THE #1 PREDICTOR OF PROFESSIONAL SUCCESS AND PERSONAL EXCELLENCE In today's fast-paced world of competitive workplaces and chaotic personal lives, each of us is searching for effective tools that can make our schedules, behaviors, and relationships more manageable. The Emotional Intelligence Quickbook shows us how understanding and utilizing emotional intelligence can be the key to exceeding our goals and achieving our fullest potential. Authors Bradberry and Greaves use their years of experience as emotional intelligence researchers, consultants, and speakers to revitalize our current understanding of emotional intelligence. They have combined their latest research on emotional intelligence with a quick, easy-to-use format and cut-to-the-chase information to demonstrate how this other kind of smart helps us to decrease our stress, increase our productivity, understand our emotions as they happen, and interact positively with those around us. The Emotional Intelligence Quickbook brings this concept to light in a way that has not been done before -- making EQ practical and easy to apply in every aspect of our daily lives. The Quickbook will help you to: -Engage the four unique areas of EQ: self-awareness, self-management, social awareness, and relationship management -Increase your EQ through the use of these skill-building techniques -Apply your EQ at work to develop leadership skills and improve teamwork, making you a better manager and a more desirable employee -Practice your EQ outside the office environment to benefit your relationships with loved ones, making you a better partner and parent -Access the link between your EQ and your physical well-being to improve your overall health -Measure your current EQ through access to the authors' bestselling online Emotional Intelligence Appraisal |
| emotional intelligence in marketing: Social Media Storms Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare, 2021-08-25 This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing. |
| emotional intelligence in marketing: Emotional Intelligence 2.0 Travis Bradberry, Jean Greaves, 2009 Includes a new & enhanced online edition of the world's most popular emotional intelligence test. |
| emotional intelligence in marketing: Behind the Brand Elliott Bryan, 2019-06-19 This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share. |
| emotional intelligence in marketing: Using Emotional Intelligence in the Workplace Meloney Sallie-Dosunmu, 2014-08-05 Success in the workplace requires more than strong job skills and business savvy. It also requires emotional intelligence. Sometimes called EQ, emotional intelligence is the ability to understand and respond appropriately to your own and others’ emotions. “Using Emotional Intelligence in the Workplace” provides an overview of emotional intelligence and explains how to build important EQ skills. In this issue of TD at Work, you will find: · descriptions of emotional intelligence competencies · a personal EQ assessment · steps for developing emotional intelligence · explorations of workplace trends · stories of employees and leaders learning to manage emotions. |
| emotional intelligence in marketing: HBR Emotional Intelligence Ultimate Boxed Set (14 Books) (HBR Emotional Intelligence Series) Harvard Business Review, Daniel Goleman, Annie McKee, Bill George, Herminia Ibarra, 2019-12-17 How to be human at work. HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. This specially priced 14-volume set includes every book in the series: Mindfulness Resilience Influence and Persuasion Authentic Leadership Dealing with Difficult People Focus Self-Awareness Happiness Empathy Leadership Presence Purpose, Meaning, and Passion Confidence Mindful Listening Power and Impact |
| emotional intelligence in marketing: Emotion, Social Theory, and Social Structure J. M. Barbalet, 2001-09-06 Unique study re-evaluating the role of emotions in social interaction. |
| emotional intelligence in marketing: Emotional Intelligence Phil W. Bowen, 2019-07-18 What really is emotional intelligence? This book, aimed primarily at the university academic and those working and/or studying in higher education, seeks to help readers understand the term and the role emotional intelligence plays in education and business. It clearly identifies and critiques the three main models: the ability model (Salovey and Mayer), the mixed Model (Goleman, Bar-On) and the trait model (Petrides and Furnham). It discusses eustress, distress and chronic stress, reflecting on the effects negative types of stress can have on the human body, demonstrating how the modern workplace can lead to burnout. It emphasizes the importance of a healthy work/life balance while acknowledging the demands and pressures placed on organisations to compete within the global marketplace. It also explores how one may understand and process emotions, considering terms such as learned optimism and learned helplessness. Room for discussion is also given to the influence of bullying and harassment in the workplace and types of therapy that are presently available. It discusses strategies for coping with challenging experiences, providing anecdotes and case studies from university academics. It also considers how personality relates to emotional intelligence and how people cope with challenging experiences. The book delves into the term intelligence, showing how theories surrounding the concept have developed over the twentieth century; and it elucidates the link between emotional intelligence and wellbeing. The author discusses the effect stress can have on human telomeres (thus shortening lifespan) and sheds light on the darker sides of human nature, such as the so-called dark triad personality traits (psychopathy, narcissism and Machiavellian behaviour). Overall, the book is dedicated to the vital question: Emotional intelligence: does it really matter? |
| emotional intelligence in marketing: Beyond Smart Ronda Muir, 2017 Everyone is familiar with IQ--intelligence quotient. Most lawyers put their IQ scores up there with their SAT and LSAT scores as generally acknowledged evidence of their competence. But what is your emotional intelligence quotient? And why should you care?Emotional intelligence (EI) is the ability to recognize, understand, and regulate our own and others' emotions. Industries worldwide have incorporated EI into their education, hiring, training, and management programs to maximize performance. BEYOND SMART: LAWYERING WITH EMOTIONAL INTELLIGENCE is the first comprehensive guide to understanding and raising emotional intelligence in the unique context of law practice. It explains the origins of EI, a lawyer's historic role in developing the concept, how lawyers compare in EI to other professionals and how to determine your level of EI. Beyond Smart also outlines how: - Emotionally intelligent lawyers are smarter, better practitioners--as negotiators, litigators and judges, make more money, and are physically and mentally healthier;- Emotionally intelligent law departments and law firms profit from more effective leadership, greater performance, enhanced teamwork, and increased client satisfaction, as well as lower attrition, healthcare and professional liability costs;- Emotionally intelligent practices can thrive in an increasingly competitive and technologically complex marketplace, even outperforming artificial intelligence; and- Individuals, workplaces and law schools can take steps to raise emotional intelligence.This user-friendly, practical resource is designed for today's legal professional who desires to improve their communication, client service and leadership skills and create a high performance, high functioning workplace. |
| emotional intelligence in marketing: The Emotionally Intelligent Leader Daniel Goleman, 2019-07-16 Become a Better Leader by Improving Your Emotional Intelligence Bestselling author DANIEL GOLEMAN first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's bestselling HBR articles. In What Makes a Leader? Goleman explores research that found that truly effective leaders are distinguished by high levels of self-awareness and sharp social skills. In The Focused Leader, Goleman explains neuroscience research that proves that being focused is more than filtering out distractions while concentrating on one thing. In Leadership That Gets Results, Goleman draws on research to outline six distinct leadership styles, each one springing from different components of emotional intelligence. Together, these three articles guide leaders to recognize the direct ties between EI and measurable business results. |
| emotional intelligence in marketing: What Makes a Leader? (Harvard Business Review Classics) Daniel Goleman, 2017-06-06 When asked to define the ideal leader, many would emphasize traits such as intelligence, toughness, determination, and vision—the qualities traditionally associated with leadership. Often left off the list are softer, more personal qualities—but they are also essential. Although a certain degree of analytical and technical skill is a minimum requirement for success, studies indicate that emotional intelligence may be the key attribute that distinguishes outstanding performers from those who are merely adequate. Psychologist and author Daniel Goleman first brought the term emotional intelligence to a wide audience with his 1995 book of the same name, and Goleman first applied the concept to business with a 1998 classic Harvard Business Review article. In his research at nearly 200 large, global companies, Goleman found that truly effective leaders are distinguished by a high degree of emotional intelligence. Without it, a person can have first-class training, an incisive mind, and an endless supply of good ideas, but he or she still won't be a great leader. The chief components of emotional intelligence—self-awareness, self-regulation, motivation, empathy, and social skill—can sound unbusinesslike, but Goleman found direct ties between emotional intelligence and measurable business results. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come. |
| emotional intelligence in marketing: Marketing with Strategic Empathy Claire Brooks, 2016-08-03 We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years. |
| emotional intelligence in marketing: Marketing Manipulation: A Consumer's Survival Manual Michael Kamins, 2018-07-31 Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment. |
| emotional intelligence in marketing: Self-Awareness (HBR Emotional Intelligence Series) Harvard Business Review, Daniel Goleman, Robert Steven Kaplan, Susan David, Tasha Eurich, 2018-11-13 Self-awareness is the bedrock of emotional intelligence that enables you to see your talents, shortcomings, and potential. But you won't be able to achieve true self-awareness with the usual quarterly feedback and self-reflection alone. This book will teach you how to understand your thoughts and emotions, how to persuade your colleagues to share what they really think of you, and why self-awareness will spark more productive and rewarding relationships with your employees and bosses. This volume includes the work of: Daniel Goleman Robert Steven Kaplan Susan David HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. |
| emotional intelligence in marketing: Working With Emotional Intelligence Daniel Goleman, 2011-12-07 Do you have what it takes to succeed in your career? The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence. Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered. For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers. And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future. |
| emotional intelligence in marketing: Emotional Intelligence in Talent Development Patrick Malone, 2021-09-28 Enhance Your Emotional Intelligence Emotional intelligence is about people. And so is talent development (TD). For TD professionals to succeed, they must be comfortable with all aspects of working with people. The best tool for their success is emotional intelligence. Part of the ATD Soft Skills Series, Emotional Intelligence in Talent Development is your resource for developing your emotional intelligence skills. Expert Patrick Malone explains emotional intelligence and explores its five dimensions: self-awareness, self-regulation, motivation, empathy, and social skills. He examines why emotional intelligence matters to the self, to organizations, and to your business, along with the barriers you face when building these competencies. While improving your emotional intelligence can seem daunting, Malone demonstrates that developing strong emotional intelligence is attainable by examining real-world challenges that TD professionals face. Learn how to manage the stress of constantly doing more with less; focus on one task at a time and do it well; effectively communicate your message; and identify and address conflict. Included are reflection questions and exercises to practice and test your development. Other books in the series: Adaptability in Talent Development Creativity in Talent Development Teamwork in Talent Development Influence in Talent Development |
| emotional intelligence in marketing: Understanding Emotional Intelligence Frances Kay, Neilson Kite, 2011-11-03 Emotional intelligence, more than IQ and technical know-how, gives a valuable competitive edge to organizations and is crucial to the success of individuals. Used to its full advantage, emotional intelligence can improve relationships with vital business contacts to achieve your desired outcomes, help you perform better at interview and job applications and improve your decision making on a day to day basis. By applying the principles of emotional intelligence to the working environment and describing familiar situations in jargon-free language, Understanding Emotional Intelligence will show you how to negotiate more effectively, develop leadership skills, develop an emotionally aware organisation, use EQ as a management strategy, manage relationships with colleagues and develop your self-confidence. Featuring ten traits of emotionally intelligent people and including advice on social networking and communication, Understanding Emotional Intelligence provides clear and realistic guidance in a common sense way, helping you to make radical changes in the way you approach people, life and work. |
| emotional intelligence in marketing: Permission to Feel Marc Brackett, Ph.D., 2019-09-03 The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do. We have a crisis on our hands, and its victims are our children. Marc Brackett is a professor in Yale University’s Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults – a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel. He was the first adult who managed to see Marc, listen to him, and recognize the suffering, bullying, and abuse he’d endured. And that was the beginning of Marc’s awareness that what he was going through was temporary. He wasn’t alone, he wasn’t stuck on a timeline, and he wasn’t “wrong” to feel scared, isolated, and angry. Now, best of all, he could do something about it. In the decades since, Marc has led large research teams and raised tens of millions of dollars to investigate the roots of emotional well-being. His prescription for healthy children (and their parents, teachers, and schools) is a system called RULER, a high-impact and fast-effect approach to understanding and mastering emotions that has already transformed the thousands of schools that have adopted it. RULER has been proven to reduce stress and burnout, improve school climate, and enhance academic achievement. This book is the culmination of Marc’s development of RULER and his way to share the strategies and skills with readers around the world. It is tested, and it works. This book combines rigor, science, passion and inspiration in equal parts. Too many children and adults are suffering; they are ashamed of their feelings and emotionally unskilled, but they don’t have to be. Marc Brackett’s life mission is to reverse this course, and this book can show you how. |
| emotional intelligence in marketing: HBR's 10 Must Reads on Emotional Intelligence (with featured article "What Makes a Leader?" by Daniel Goleman)(HBR's 10 Must Reads) Harvard Business Review, Daniel Goleman, Richard E. Boyatzis, Annie McKee, Sydney Finkelstein, 2015-04-07 In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you read nothing else on emotional intelligence, read these 10 articles by experts in the field. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills—and your professional success. This book will inspire you to: Monitor and channel your moods and emotions Make smart, empathetic people decisions Manage conflict and regulate emotions within your team React to tough situations with resilience Better understand your strengths, weaknesses, needs, values, and goals Develop emotional agility This collection of articles includes: “What Makes a Leader” by Daniel Goleman, “Primal Leadership: The Hidden Driver of Great Performance” by Daniel Goleman, Richard Boyatzis, and Annie McKee, “Why It’s So Hard to Be Fair” by Joel Brockner, “Why Good Leaders Make Bad Decisions” by Andrew Campbell, Jo Whitehead, and Sydney Finkelstein, “Building the Emotional Intelligence of Groups” by Vanessa Urch Druskat and Steve B. Wolff, “The Price of Incivility: Lack of Respect Hurts Morale—and the Bottom Line” by Christine Porath and Christine Pearson, “How Resilience Works” by Diane Coutu, “Emotional Agility: How Effective Leaders Manage Their Negative Thoughts and Feelings” by Susan David and Christina Congleton, “Fear of Feedback” by Jay M. Jackman and Myra H. Strober, and “The Young and the Clueless” by Kerry A. Bunker, Kathy E. Kram, and Sharon Ting. |
| emotional intelligence in marketing: Emotional Self-Awareness Daniel Goleman, Richard Boyatzis, Richard Davidson, Vanessa Druskat, George Kohlrieser, 2017-01-12 |
| emotional intelligence in marketing: The Feeling Economy Roland T. Rust, Ming-Hui Huang, 2021-01-19 As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ adaptation to these changes, the ways in which managers can change the nature of jobs in light of AI developments, and the potential for humans and AI to continue working together. The book argues that AI is rapidly assuming a larger share of thinking tasks, leaving human intelligence to focus on feeling. The result is the “Feeling Economy,” in which both employees and consumers emphasize feeling to an unprecedented extent, with thinking tasks largely delegated to AI. The book shows both theoretical and empirical evidence that this shift is well underway. Further, it explores the effect of the Feeling Economy on our everyday lives in the areas such as shopping, politics, and education. Specifically, it argues that in this new economy, through empathy and people skills, women may gain an unprecedented degree of power and influence. This book will appeal to readers across disciplines interested in understanding the impact of AI on business and our daily lives. It represents a bold, potentially controversial attempt to gauge the direction in which society is heading. |
| emotional intelligence in marketing: Selling with Emotional Intelligence Mitch Anthony, 2003-04-30 Secret to sales success starts with higher emotional intelligence (E.Q.). Improve your E.Q. and watch your sales soar! Emotional Intelligence (E.Q.) is the ability to relate to people and maintain positive relationships, and is now widely regarded as more critical to workplace success than I.Q. Selling With Emotional Intelligence will help sales professionals improve their E.Q. for better performance. |
| emotional intelligence in marketing: Emotional Intelligence in the Workplace Mark Craemer, 2020-12-01 Practical strategies to develop your emotional intelligence for career success Emotional intelligence refers to your skill at identifying and effectively responding to what you, and the people around you, are thinking and feeling—and it's especially important in professional settings. Emotional Intelligence in the Workplace is your guide to developing your emotional intelligence, with actionable advice and exercises that help you make empathetic decisions, manage stress, resolve conflict, and maintain productive working relationships. Emotional Intelligence in the Workplace includes: The power of connection—Learn why emotional intelligence is so critical for collaboration and success, along with easy ways to practice self-awareness, develop flexibility, read a room, and more. Real-world examples—Find anecdotes and example scenarios that show you the techniques in action and explain how they help build reputation and trust. Ways to grow and thrive—Discover how increased emotional intelligence opens doors for new opportunities and career advancement. Explore what it means to be emotionally intelligent and actionable ways to apply it for professional success. |
| emotional intelligence in marketing: The Salesperson's Secret Code Ian Mills, Mark Ridley, Ben Laker, Tim Chapman, 2017-08-10 What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analyses (qualitative and quantitative) of 1000 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales. |
| emotional intelligence in marketing: Emotional Intelligence Peter Salovey, Marc A. Brackett, John D. Mayer, 2004 Bool of readings collected by cd-founders of emotional intelligence introduces theory measurement & applications of. |
| emotional intelligence in marketing: Positive Intelligence Shirzad Chamine, 2012 Chamine exposes how your mind is sabotaging you and keeping your from achieving your true potential. He shows you how to take concrete steps to unleash the vast, untapped powers of your mind. |
| emotional intelligence in marketing: The EQ Interview Adele B. LYNN, 2008-06-09 With a growing body of research showing that Emotional Intelligence is one of the key indicators of success, smart hiring managers know that choosing employees based on their EQ makes sense. What they don't know is the best way to do it. The EQ Interview gives readers the skills and understanding they need to assess candidates' emotional intelligence and ensure that they're the right fit for the job. This practical guide explains the five areas of emotional intelligence, and how these competencies enhance job performance. The book then arms interviewers with more than 250 behavior-based questions specially formulated to help determine how applicants have used their EQ in past experiences. Readers will learn how they can analyze and interpret answers to predict future success, and even spot “EQ frauds” to avoid costly hiring mistakes. Filled with insightful examples, this is the one book that shows readers how to factor emotional intelligence into their hiring process. |
| emotional intelligence in marketing: Harvard Business Review Emotional Intelligence Collection (4 Books) (HBR Emotional Intelligence Series) Harvard Business Review, Daniel Goleman, Ellen Langer, Christina Congleton, Annie McKee, 2017-04-18 How to be human at work. HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. This specially priced four-volume set includes Happiness, Resilience, Mindfulness, and Empathy. |
| emotional intelligence in marketing: Marketing in the Era of Accountability Les Binet, Peter Field, 2007 This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment. |
| emotional intelligence in marketing: The AI Marketing Canvas Raj Venkatesan, Jim Lecinski, 2021-05-18 This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the AI Marketing Canvas. Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture. |
| emotional intelligence in marketing: Harvard Business Review Everyday Emotional Intelligence Harvard Business Review, Daniel Goleman, Richard E. Boyatzis, Annie McKee, Sydney Finkelstein, 2017-11-07 Fundamental frameworks for emotional intelligence and how to apply them every day. According to research by Daniel Goleman, emotional intelligence has proved to be twice as important as other competencies in determining outstanding leadership. It is now one of the crucial criteria in hiring and promotion processes, performance evaluations, and professional development courses. And it's not innate--it's a skill that all of us can improve. With this double volume you'll get HBR's 10 Must Reads on Emotional Intelligence and the HBR Guide to Emotional Intelligence. That's 10 definitive HBR articles on emotional intelligence by Goleman and other leaders in the field, curated by our editors--paired with smart, focused advice from HBR experts about how to implement those ideas in your daily work life. With Everyday Emotional Intelligence, you'll learn how to: Recognize your own EQ strengths and weaknesses Regulate your emotions in tough situations Manage difficult people Build the social awareness of your team Motivate yourself through ups and downs Write forceful emails people won't misinterpret Make better, less emotionally biased decisions Help an employee develop emotional intelligence Handle specific situations like crying at work and tense communications across different cultures |
| emotional intelligence in marketing: Emotions and Leadership Neal M. Ashkanasy, Wilfred J. Zerbe, Charmine E. J. Härtel, 2019-08-26 This volume of Research on Emotion in Organizations contributes to the ongoing research on emotions within organizational leadership through a three-level analysis focusing on: leadership and individual team members; leadership and its effects on the team construct; and, leadership in the overall context of organizations and culture. |
| emotional intelligence in marketing: Advancing Innovation and Sustainable Outcomes in International Graduate Education Mohan Raj Gurubatham, Geoffrey Alan Williams, 2020-07 This book raises awareness of the global challenges posed by accelerating global drivers for graduate education in the 21st century. It also evaluates the impacts of the 4th Industrial Revolution and its impacts on skill sets and high value graduate education-- |
| emotional intelligence in marketing: EQ, Applied Justin Bariso, 2018-05-09 In this age of social media attacks, broken commitments, and rampant corruption, a high emotional intelligence quotient, or EQ, is more important than ever. Justin Bariso brings the concept of emotional intelligence up to date and into the real world, combining scientific research with high-profile examples and personal stories. EQ, Applied teaches you how to channel your strongest feelings in a way that helps, not harms you--or others--enabling you to break down barriers and improve the quality of your relationships. You'll learn how thoughts and habits affect emotions, and how to replace bad habits with healthier ones. You'll see why even negative feedback is a gift, and when being empathetic can actually get you into trouble. Finally, you'll learn how people can use your emotions to manipulate you, and how you can guard yourself against such attempts, leading to greater mental and emotional strength. EQ, Applied gives you a set of practical tools and exercises that inspire you to be more helpful, move past resentment, and develop your more authentic self. By increasing your knowledge about emotions, you'll better understand yourself and make wiser decisions. It's time to put your emotions to work. |
Emotional intelligence and marketing effectiveness
The purpose of this paper is to assess the impact of emotional intelligence on the marketing effectiveness of the organization. Design/methodology/approach – A 31-item survey …
Emotional intelligence and consumer decision-making styles: …
We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on …
Impact of Emotional Marketing on Consumer Decision …
Emotional marketing constitutes a strategic approach employed by marketers to elicit a spectrum of emotions in consumers, influencing their decision to purchase products or services. It …
MASTERING EMOTIONAL INTELLIGENCE IN MARKETING
In this presentation, she will review her model of Remotional Intelligence: Emotional Intelligence for a Remote World. You will walk away understanding the 4 key areas we will need to master …
Emotional Intelligence in Marketing Exchanges - JSTOR
The authors conduct three field studies to examine the impact of emotional intelligence (El) in marketing exchanges on sales performance and customer relationships.
The Relationship between Emotional Intelligence and …
The results of this research uncovered a positive correlation between variables of emotional intelligence, specially self-management and self-awareness of executive managers, and all the …
Longevity through emotional intelligence: a relationship …
Purpose: This study aims to explore how emotional intelligence in members of family businesses can enhance their relationships with their stakeholders and whether adopting a relationship …
Building Marketing Managerial Competences Through …
The main finding is that emotional intelligence leads to marketing managerial competences. This paper reinforces confidence on how marketing managerial competences can be built and …
Emotional Intelligence in Marketing: Connecting Brands with …
Jul 9, 2024 · Emotional intelligence (EI) is the capacity to recognize, understand, manage, and influence emotions in oneself and others [10]. In a marketing context, high emotional …
BEHAVIORAL DATA ANALYSIS IN EMOTIONAL INTELLIGENCE …
emotional intelligence. KEYWORDS: behavioral data, emotional intelligence, consumers, marketing, social networks, data mining INTRODUCTION Emotional intelligence (EI) can be …
The Relationship between Emotional Intelligence and …
This paper investigates the relationship between emotional intelligence of executive managers in mul-tinational companies and marketing efectiveness, highlighting the dimensional marketing …
The Role of Emotional Intelligence in Enhancing Leadership ...
According to Goleman, effective leadership requires the five core elements of emotional intelligence (EI), which are self-awareness, self-regulation, motivation, empathy, and social …
Journal of Marketing Emotional Calibration and 2021, Vol.
The authors propose that the emotional intelligence–sales performance link can be better understood by considering a sales- person’s confidence in how they use emotions, known as …
Generative Artificial Intelligence [GAI]: Enhancing Future …
ABSTRACT: The convergence of Generative Artificial Intelligence (GAI), Emotional Intelligence (EI), and social skills represents a transformative force in the realm of marketing strategy.
Determinants on Mechanism of Emotional Marketing: …
Title of Study: Determinants on Mechanism of Emotional Marketing: Emotional Intelligence, Perception of Emotional Labor’ Action, Efficacy and Customer’ Coping Strategy on Customer …
Blair Kidwell, David M. Hardesty, Brian R. Murtha
emotional intelligence (EI) in marketing exchanges. Emotional intelligence is the ability to acquire and apply knowledge from one’s emotions and those of others to produce beneficial...
A New Concept of Marketing: The Emotional Marketing
The emotional marketing studies how to arouse emotions in people to induce them to buy a particular product/service. Recent studies have shown how purchasing choices and decisions
“Impact of managers emotional intelligence on marketing …
This study aims to investigate the impact of managers emotional intelligence on marketing creativity in Jordan commercial banks. The study uses the descriptive analytical approach …
Emotional Intelligence and Materialism: Mediating Effect of …
We examined whether positive affect, negative affect and life satisfaction mediate the relationship between emotional intelligence and the three facets of materialism: success, centrality, and …
Emotional Intelligence and Marketing (225 Page)
Although emotional intelligence refers to individual emotional abilities, this book elevates these personal abilities to be a marketing tool that function like any other marketing strategies to …
Emotional intelligence and marketing effectiveness
The purpose of this paper is to assess the impact of emotional intelligence on the marketing effectiveness of the organization. Design/methodology/approach – A 31-item survey …
Emotional intelligence and consumer decision-making …
We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on …
Impact of Emotional Marketing on Consumer Decision …
Emotional marketing constitutes a strategic approach employed by marketers to elicit a spectrum of emotions in consumers, influencing their decision to purchase products or services. It …
MASTERING EMOTIONAL INTELLIGENCE IN MARKETING
In this presentation, she will review her model of Remotional Intelligence: Emotional Intelligence for a Remote World. You will walk away understanding the 4 key areas we will need to master …
Emotional Intelligence in Marketing Exchanges - JSTOR
The authors conduct three field studies to examine the impact of emotional intelligence (El) in marketing exchanges on sales performance and customer relationships.
The Relationship between Emotional Intelligence and …
The results of this research uncovered a positive correlation between variables of emotional intelligence, specially self-management and self-awareness of executive managers, and all the …
Longevity through emotional intelligence: a relationship …
Purpose: This study aims to explore how emotional intelligence in members of family businesses can enhance their relationships with their stakeholders and whether adopting a relationship …
Building Marketing Managerial Competences Through …
The main finding is that emotional intelligence leads to marketing managerial competences. This paper reinforces confidence on how marketing managerial competences can be built and …
Emotional Intelligence in Marketing: Connecting Brands …
Jul 9, 2024 · Emotional intelligence (EI) is the capacity to recognize, understand, manage, and influence emotions in oneself and others [10]. In a marketing context, high emotional …
BEHAVIORAL DATA ANALYSIS IN EMOTIONAL …
emotional intelligence. KEYWORDS: behavioral data, emotional intelligence, consumers, marketing, social networks, data mining INTRODUCTION Emotional intelligence (EI) can be …
The Relationship between Emotional Intelligence and …
This paper investigates the relationship between emotional intelligence of executive managers in mul-tinational companies and marketing efectiveness, highlighting the dimensional marketing …
The Role of Emotional Intelligence in Enhancing Leadership ...
According to Goleman, effective leadership requires the five core elements of emotional intelligence (EI), which are self-awareness, self-regulation, motivation, empathy, and social …
Journal of Marketing Emotional Calibration and 2021, Vol.
The authors propose that the emotional intelligence–sales performance link can be better understood by considering a sales- person’s confidence in how they use emotions, known as …
Generative Artificial Intelligence [GAI]: Enhancing Future …
ABSTRACT: The convergence of Generative Artificial Intelligence (GAI), Emotional Intelligence (EI), and social skills represents a transformative force in the realm of marketing strategy.
Determinants on Mechanism of Emotional Marketing: …
Title of Study: Determinants on Mechanism of Emotional Marketing: Emotional Intelligence, Perception of Emotional Labor’ Action, Efficacy and Customer’ Coping Strategy on Customer …
Blair Kidwell, David M. Hardesty, Brian R. Murtha
emotional intelligence (EI) in marketing exchanges. Emotional intelligence is the ability to acquire and apply knowledge from one’s emotions and those of others to produce beneficial...
A New Concept of Marketing: The Emotional Marketing
The emotional marketing studies how to arouse emotions in people to induce them to buy a particular product/service. Recent studies have shown how purchasing choices and decisions
“Impact of managers emotional intelligence on marketing …
This study aims to investigate the impact of managers emotional intelligence on marketing creativity in Jordan commercial banks. The study uses the descriptive analytical approach …
Emotional Intelligence and Materialism: Mediating Effect of …
We examined whether positive affect, negative affect and life satisfaction mediate the relationship between emotional intelligence and the three facets of materialism: success, centrality, and …
