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| emotional motive marketing definition: World Class Selling Roy E. Chitwood, 2011-05-06 |
| emotional motive marketing definition: Fundamentals of Marketing Concepts Dr.M.Suresh, Dr.J.Saradha, Dr.R.Santhi, 2024-06-06 Dr.M.Suresh, Assistant Professor & Research Supervisor, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India. Dr.J.Saradha, Assistant Professor & Head, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India. Dr.R.Santhi, Assistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India. |
| emotional motive marketing definition: Emotional Branding Marc Gobe, 2010-02-09 Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as shoppers in chief, and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. |
| emotional motive marketing definition: Fundamentals of Marketing Dr.T.Selvam, Dr.P.Anandhan, Mr.M.Narendar Ram, 2024-03-06 Dr.T.Selvam, Assistant Professor, Department of Commerce, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India. Dr.P.Anandhan, Assistant Professor, Department of Management Studies, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India. Mr.M.Narendar Ram, Assistant Professor, Department of Commerce, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India. |
| emotional motive marketing definition: Introduction to Marketing Johan Botha, Cornelius Bothma, Annekie Brink, 2005-09 With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn. |
| emotional motive marketing definition: Marketing Paul Reynolds, Geoff Lancaste, 2013-06-17 Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing. |
| emotional motive marketing definition: The Theory of Buyer Behavior John A. Howard, Jagdish N. Sheth, 1969 |
| emotional motive marketing definition: MARKETING PRINCIPLES NARAYAN CHANGDER, 2024-01-09 THE MARKETING PRINCIPLES MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE MARKETING PRINCIPLES MCQ TO EXPAND YOUR MARKETING PRINCIPLES KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY. |
| emotional motive marketing definition: Consumer Behavior and the Practice of Marketing Kenneth E. Runyon, David W. Stewart, 1987 |
| emotional motive marketing definition: Brand Attachment C. Whan Park, Deborah J. MacInnis, Joseph Priester, 2008 The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research. |
| emotional motive marketing definition: The Science of Why D. Forbes, 2015-07-13 In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. |
| emotional motive marketing definition: Consumer Behavior Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney, 2003-03 Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. |
| emotional motive marketing definition: Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, 2017-08-29 This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement. |
| emotional motive marketing definition: Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing Will Leach, 2018-10-09 Your nonconscious mind will filter out more than 99 percent of marketing you |
| emotional motive marketing definition: The Salience of Marketing Stimuli Gianluigi Guido, 2001-04-30 This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. |
| emotional motive marketing definition: Implicit Motives Oliver Schultheiss, Joachim Brunstein, 2010-02-18 - How do unconscious motivational needs (i.e., implicit motives) influence physiological, cognitive, affective, and behavioral responses to incentives? - How can implicit motives be measured? - How are they shaped by culture, how do they influence political and societal processes? - Why are they often mismatched with the explicit beliefs people have about their motivational needs and what are the consequences of such mismatches? - How can we use knowledge about implicit motives in clinical, business, and school contexts to help people achieve their goals? These are some of the topics this comprehensive book presents in 18 clearly written chapters, contributed by leading authorities in the field. It represents a state-of-the-art reference for all researchers and practitioners interested in human motivation. Bringing together exciting new research on a central topic in human motivation, this volume is an important addition to the libraries of personality, social, and cognitive psychologists, affective and social neuroscientists, clinical psychologists, as well as graduate students in these fields and practitioners. |
| emotional motive marketing definition: Creating Marketing Magic and Innovative Future Marketing Trends Maximilian Stieler, 2017-01-06 This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| emotional motive marketing definition: Modern Marketing Thought Gerald Albaum, 1969 Articles on various points of view on everyday marketing subjects. |
| emotional motive marketing definition: The Cambridge Handbook of Consumer Psychology Cait Lamberton, Derek D. Rucker, Stephen A. Spiller, 2023-04-06 In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology. |
| emotional motive marketing definition: Strategic Brand Management Richard H. Elliott, Larry Percy, 2007 Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. |
| emotional motive marketing definition: The Routledge Companion to Nonprofit Marketing Adrian Sargeant, Walter Wymer Jr, 2007-11-22 Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research. |
| emotional motive marketing definition: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| emotional motive marketing definition: DEVELOPMENT OF MARKETING AT AGRICULTURAL AND PROCESSING ENTERPRISES Bondarenko V., Sidorenko V., Hryshchenko A., Vyshnivska B., Nahorna O., Barylovych O., Riabchyk A., Zikranets M., Zbarskyi V., Mastylo A., Avramenko R., Galchynska J., Havryliuk Y., Kalkovska I., Heraimovych V., Humenyuk I., Golovnina O., Grydzhuk I., 2024-04-16 All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. The content and reliability of the articles are the responsibility of the authors. When using and borrowing materials reference to the publication is required. |
| emotional motive marketing definition: UGC NET/SET (JRF & LS) Management Paper II & III HIGH DEFINITION BOOKS, The University Grants Commission (UGC) conducts the National Eligibility Test (NET) twice a year to determine eligibility for lectureship and for award of Junior Research Fellowship (JRF) to Indian nationals to ensure minimum standards for the entrants in the teaching profession and research. UGC NET Tutor Management Paper II & III has been revised as per the new syllabi and examination pattern issued by the UGC for Management Paper II & III. |
| emotional motive marketing definition: How to Get People to Do Stuff Susan Weinschenk, 2013-03-07 We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise. |
| emotional motive marketing definition: Principles of Marketing Harold Howard Maynard, Walter Crothers Weidler, Theodore N. Beckman, 1939 |
| emotional motive marketing definition: Sport Consumer Behaviour Kostas Alexandris, Heath McDonald, Daniel C. Funk, 2016-07-18 All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers. |
| emotional motive marketing definition: Emotional Design Don Norman, 2007-03-20 Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you. |
| emotional motive marketing definition: Principles of Marketing Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Michael Volkov, Philip Kotler, 2018 An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills. |
| emotional motive marketing definition: Consumer Behavior Stefan Hoffmann, Payam Akbar, 2023-01-03 Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book Consumer Behaviour: They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook Consumer Behaviour: Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading. |
| emotional motive marketing definition: International Marketing Management Mario Glowik, Slawomir Smyczek, 2012-09-18 In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market environment in order to make adjustments that reflect the firm’s individual strengths and weaknesses. This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication. Overall, the authors' intention is to combine the newest theoretical concepts with pragmatic decisions made by firms. The book is particularly suitable for undergraduate and graduate students taking courses in international marketing, strategic and cultural management. Executives and practitioners involved in business can take fundamental and updated knowledge from this publication, which hopefully will improve their competitive positions against their rivals in the global arena. |
| emotional motive marketing definition: Model Rules of Professional Conduct American Bar Association. House of Delegates, Center for Professional Responsibility (American Bar Association), 2007 The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts. |
| emotional motive marketing definition: Global Marketing and Advertising Marieke de Mooij, 2018-10-27 Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world. |
| emotional motive marketing definition: Tourism Development: Principles And Practice Arjun Kumar Bhatia, 2002 |
| emotional motive marketing definition: UGC-NET/SET: Commerce (Paper II & III) JRF and Assistant Professor Exam Guide HIGH DEFINITION BOOKS, This book is specially developed for the candidates of CBSE UGC NET : Commerce Junior Research Fellowship and Assistant Professor (Paper II and III) Exam. This book included Study Material and Solved Papers for the purpose of practice of questions based on the latest pattern of the examination. Detailed Explanatory Answers have also been provided for Better Understanding of the Candidates. |
| emotional motive marketing definition: Principles of Integrated Marketing Communications Lawrence Ang, 2014-01-02 Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce readers to IMC in an engaging way, this valuable resource: • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their underlying theories and principles • Includes case studies adapted from recent, real-world examples (drawn from both Australian and international contexts). Each chapter contains a 'Further thinking' section, giving readers the opportunity to extend their understanding of the conceptual and historical underpinnings of IMC, and teaching them how to analyse and overcome problems when devising an IMC strategy. Each chapter also includes learning objectives and review questions, to reinforce knowledge. Additional material - including extra case studies and topical multimedia files - is available on the companion website at www.cambridge.edu.au/academic/imc. |
| emotional motive marketing definition: The Emotional Shopper Leonard Lee, 2015-05-29 The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature on shopping behavior and emotions, and adopts a tripartite approach to provide a more systematic and holistic treatment of this subject. The author assesses whether retail therapy works according to three perspectives: (1) motivational, (2) behavioral, and (3) emotional. Shopping is seen as a hedonic experience that triggers a variety of emotions. The incidence (or lack) of these specific emotions when consumers shop is examined. The Emotional Shopper: Assessing the Effectiveness of Retail Therapy first reviews some conceptual foundations of the notion of retail therapy, including its definition and scope as well as the scales that researchers have developed to measure it. Next, it delves into the three aforementioned perspectives, assessing the effectiveness of retail therapy from each perspective by discussing and analyzing relevant work that has adopted the particular perspective. Finally, the author concludes with a general discussion of the main findings as well as some questions and directions for future research. |
| emotional motive marketing definition: Principles of Merchandising Melvin Thomas Copeland, 1924 |
| emotional motive marketing definition: Emotional Intelligence Robert J. Emmerling, Vinod K. Shanwal, Manas K. Mandal, 2008 This book is designed to meet the growing need among researchers, graduate students, and professionals to look into the existing theoretical models as well as developing theories related to emotional intelligence. The primary aim of the book is to help readers get a view of current conceptualisations of emotional intelligence, while providing an opportunity to see how emotional intelligence has been interpreted and applied throughout the world. Psychological processes are expected to vary according to cultural meaning and practices. Recent studies indicate that emotional intelligence influences behaviour in a wide range of domains including school, community, and the workplace. At the individual level, it has been said to relate to academic achievement, work performance, our ability to communicate effectively, solve everyday problems, build meaningful interpersonal relationships, and even our ability to make moral decisions. Given that emotional intelligence has the potential to increase our understanding of ho |
| emotional motive marketing definition: Emotions Tracy Mayne, George A. Bonanno, 2001-01-03 This volume presents cutting-edge work in emotion theory and research. Contributors describe innovative methods, models, and measurements that illuminate and at times challenge traditional paradigms. Each chapter defines basic terms, reviews the historical development and evolution of the issue at hand, and discusses current research and directions for future investigation. |
Business/Marketing Virtual Learning 11-12 grade College …
1 - EMOTIONAL MOTIVES Emotional motives are reasons to purchase based on feelings and emotions. Emotional motivation is based upon the principle that consumers wish to seek pleasure …
EMOTIONAL MARKETING: SHARING THE HEART OF …
This paper focuses on the role of emotions when a consumer purchases a product and how companies are banking on emotional marketing as a tool for increasing its customer base. …
Emotional Marketing - Springer
Gain a deep understanding of the psychological foundations of emotions in consumer behavior, enabling the ability to analyze and interpret emotional responses in marketing and make informed …
UNIT 5: BUYING MOTIVES - eGyanKosh
Emotional product buying motives include the following: Prestige or Pride: Prestige is the one of the strongest emotional buying motives that buyers possess.
Meaning and Future of Emotion-based Marketing …
Abstract: The objective of this study is to scrutinize the meaning and future of emotion based marketing communication in new marketing era. First, this study examined the concept and …
THE IMPACT OF EMOTIONAL MARKETING TO ACCELERATE …
Emotional marketing is a compelling strategy harnessing human emotions to forge robust connections between consumers and brands or products. Its multifaceted influence on consumer
THE ROLE OF EMOTIONAL BRANDING IN CONSUMER …
Emotional branding plays a pivotal role in the consumer decision-making process by creating strong emotional connections between consumers and brands. It goes beyond functional product …
The Role of Emotions in Consumer Decision Making: A …
Emotional triggers in marketing, such as compelling advertisements, engaging branding, and aesthetically pleasing product packaging, are designed to elicit specific emotional responses.
Emotional Marketing and Consumer Behavior - ewadirect.com
Emotional marketing involves the use of tactics and strategies to elicit emotions from consumers, which in turn drive them to take positive action towards a particular brand, product or service.
EMOTIONAL BRANDING / MARKETING COMMUNICATION: A …
Emotional marketing focuses on customer emotions, while it relies on the development of a bond between the providers of the product or service and the users of the product / service, and …
Sport Marketing Quarterly Exploring the Relative Effectiveness …
irically examine the relative efectiveness of emotional advertising over rational advertising and combination advertising on sport consumer behavior. To achieve this purpose, a 2 (emotion) × 2 …
The role of emotions in marketing - Springer
This article addresses emotional behavior in marketing. In comparison to information processing and behavioral decision research, we know much less about the role of emotions in marketing …
Emotional Intelligence and Marketing (225 Page)
Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society …
BUYING MOTIVES - commercestudyguide.com
Emotional patronage buying motives include the following: 1. Appearance of the shop: Appearance of the shop is one of the important emotional patronage buying motives. Some people make their …
The Effects of Emotional Marketing on Consumer Product
Therefore, as Rytel [1] defined, emotional marketing can be interpreted as a unique shift in marketing management which focus on the emotional creation of relationships between the …
Study on Influence of Emotional Marketing on Consumers' …
Through questionnaires and relevant regression SPSS data analysis, this paper concludes that emotional marketing and its influence factors having a positive impact on consumers' purchase …
Analysis of Consumers Rational and Emotional Motives in …
Those consumer motivations are rational buying motives and emotional buying motives. The results of this study will be used as a basis for making decisions to improve the marketing strategy …
The Theory of Emotions in Marketing - Springer
ABSTRACT: To determine whether a theory of emotions in marketing is needed, this article assesses the current theoretical status of emotions in marketing. The theoretical propositions and the …
A STUDY ON IMPACT OF EMOTIONAL MARKETING ON …
May 5, 2022 · Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make the audience notice, remember, share and buy. Emotional marketing typically …
Impact of Emotional Marketing on Consumer Decision …
Emotional marketing constitutes a strategic approach employed by marketers to elicit a spectrum of emotions in consumers, influencing their decision to purchase products or services. It …
Business/Marketing Virtual Learning 11-12 grade College …
1 - EMOTIONAL MOTIVES Emotional motives are reasons to purchase based on feelings and emotions. Emotional motivation is based upon the principle that consumers wish to seek …
EMOTIONAL MARKETING: SHARING THE HEART OF …
This paper focuses on the role of emotions when a consumer purchases a product and how companies are banking on emotional marketing as a tool for increasing its customer base. …
Emotional Marketing - Springer
Gain a deep understanding of the psychological foundations of emotions in consumer behavior, enabling the ability to analyze and interpret emotional responses in marketing and make …
UNIT 5: BUYING MOTIVES - eGyanKosh
Emotional product buying motives include the following: Prestige or Pride: Prestige is the one of the strongest emotional buying motives that buyers possess.
Meaning and Future of Emotion-based Marketing …
Abstract: The objective of this study is to scrutinize the meaning and future of emotion based marketing communication in new marketing era. First, this study examined the concept and …
THE IMPACT OF EMOTIONAL MARKETING TO …
Emotional marketing is a compelling strategy harnessing human emotions to forge robust connections between consumers and brands or products. Its multifaceted influence on consumer
THE ROLE OF EMOTIONAL BRANDING IN CONSUMER …
Emotional branding plays a pivotal role in the consumer decision-making process by creating strong emotional connections between consumers and brands. It goes beyond functional …
The Role of Emotions in Consumer Decision Making: A …
Emotional triggers in marketing, such as compelling advertisements, engaging branding, and aesthetically pleasing product packaging, are designed to elicit specific emotional responses.
Emotional Marketing and Consumer Behavior - ewadirect.com
Emotional marketing involves the use of tactics and strategies to elicit emotions from consumers, which in turn drive them to take positive action towards a particular brand, product or service.
EMOTIONAL BRANDING / MARKETING …
Emotional marketing focuses on customer emotions, while it relies on the development of a bond between the providers of the product or service and the users of the product / service, and …
Sport Marketing Quarterly Exploring the Relative …
irically examine the relative efectiveness of emotional advertising over rational advertising and combination advertising on sport consumer behavior. To achieve this purpose, a 2 (emotion) × …
The role of emotions in marketing - Springer
This article addresses emotional behavior in marketing. In comparison to information processing and behavioral decision research, we know much less about the role of emotions in marketing …
Emotional Intelligence and Marketing (225 Page)
Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, …
BUYING MOTIVES - commercestudyguide.com
Emotional patronage buying motives include the following: 1. Appearance of the shop: Appearance of the shop is one of the important emotional patronage buying motives. Some …
The Effects of Emotional Marketing on Consumer Product
Therefore, as Rytel [1] defined, emotional marketing can be interpreted as a unique shift in marketing management which focus on the emotional creation of relationships between the …
Study on Influence of Emotional Marketing on Consumers' …
Through questionnaires and relevant regression SPSS data analysis, this paper concludes that emotional marketing and its influence factors having a positive impact on consumers' purchase …
Analysis of Consumers Rational and Emotional Motives in …
Those consumer motivations are rational buying motives and emotional buying motives. The results of this study will be used as a basis for making decisions to improve the marketing …
The Theory of Emotions in Marketing - Springer
ABSTRACT: To determine whether a theory of emotions in marketing is needed, this article assesses the current theoretical status of emotions in marketing. The theoretical propositions …
A STUDY ON IMPACT OF EMOTIONAL MARKETING ON …
May 5, 2022 · Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make the audience notice, remember, share and buy. Emotional marketing typically …
