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| employer branding case study: The Employer Brand Simon Barrow, Richard Mosley, 2011-01-19 Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger. |
| employer branding case study: Employer Branding for Competitive Advantage Geeta Rana, Shivani Agarwal, Ravindra Sharma, 2021-03-21 This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students. |
| employer branding case study: The Employer Brand Simon Barrow, Richard Mosley, 2005-11-04 Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger. |
| employer branding case study: Employer Branding Hugh Davies, Susan Moir, 2011 This book is a collection of short chapters by representatives of a number of large organisations active in Australia and elsewhere. It also includes perspectives of experts in the field and those supplying services to organisations relating to employer branding. |
| employer branding case study: Employer Branding For Dummies Richard Mosley, Lars Schmidt, 2017-01-19 Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. |
| employer branding case study: Employer Branding for the Hospitality and Tourism Industry Sjoerd Gehrels, 2019-07-10 This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector. |
| employer branding case study: Employer Brand Leadership Brett Minchington, 2010 |
| employer branding case study: Your Employer Brand Brett Minchington, 2006 |
| employer branding case study: Talent Chooses You James Ellis, 2020-06-03 If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only big companies can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately. |
| employer branding case study: Developing Insights on Branding in the B2B Context Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos, 2018-08-09 This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use. |
| employer branding case study: Employer Branding for Competitive Advantage Geeta Rana, Shivani Agarwal, Ravindra Sharma, 2021-03-22 This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students. |
| employer branding case study: Impacts of Online Advertising on Business Performance Semerádová, Tereza, Weinlich, Petr, 2019-11-22 Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities. |
| employer branding case study: The Employer Brand Ms Helen Rosethorn, 2012-09-28 The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing – and the relationship of customers and employees; about culture – and the need for fundamental change in the role of the human resources function; about psychology – and the changing aspirations of the next generation of employees; and about hard-nosed business – and the tangible and intangible benefits of a successful employer branding strategy and how to realize them. |
| employer branding case study: Corporate Reputation and Competitiveness Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper, 2005-09-29 This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field. |
| employer branding case study: Engaging Employees Through Your Brand David J. Dell, 2001 |
| employer branding case study: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| employer branding case study: Recruiting in the Age of Googlization Second Edition Ira S Wolfe, 2020-02-04 No business function is being disrupted by technology and demographics as much as recruitment. Tried and true recruiting practices are no longer working. New job categories are emerging, traditional jobs are disappearing and employment technologies are advancing at an exponential pace. An evolving definition of work and acceleration in the automation of work is only intensifying the competition for qualified workers. And yet many companies continue to recruit and screen talent like it was still 1970.In Recruiting in the Age of Googlization, Ira S Wolfe exposes the realities of automation on the future of jobs and the rapid reconstruction of the concept of work. Wolfe illuminates with his down-to-earth writing style how exponential change will transform or eliminate most jobs and make many business models irrelevant or unrecognizable. Wolfe's examples read like science fiction jumping off the pages of everyday reality. His forecasts and solutions are simultaneously exciting and terrifying. It is within this new business environment that organizations must learn to recruit and retain talent.Whether you're responsible for Human Resources or management or the average worker or student wondering what's next for his or her career, Recruiting in the Age of Googlization is a thought provoking, compelling read. Recruiting in the Age of Googlization provides a blueprint for a recruitment process that works in any organization. The solution is built on a framework of best practices that will surely help organizations recruit, select, manage, and retain the talent they need. The book will inspire new ideas, spark pivotal conversations, and challenge existing assumptions about business and help lay out a game plan to make change work. |
| employer branding case study: Employer Brand Management Richard Mosley, 2014-08-21 Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience |
| employer branding case study: Uncommon Service Frances X. Frei, Frances Frei, Anne Morriss, 2012 Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems. |
| employer branding case study: The Soul of the Corporation Hamid Bouchikhi, John Robert Kimberly, 2008 Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity.--Jacket. |
| employer branding case study: Branding and People Management Graeme Martin, Phillip Beaumont, 2003-06-01 |
| employer branding case study: Proceedings of the XVIII International symposium Symorg 2022 (BOOK OF ABSTRACTS) Marko Mihić, Sandra Jednak, Gordana Savić, With 140 contributions by authors from 19 different countries, XVIII International Symposium of Organizational Sciences – SymOrg 2022 successfully sets the high level for future conferences. The topic of SymOrg 2020, “Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era”, attracted researchers from different institutions, both in Serbia and abroad. This year, more than 300 scholars and practitioners authored and co-authored scientific and research articles that had been accepted for publication in the Book of Abstracts. All the contributions to the Book of Abstracts are classified into the following 13 key topics: Blockchain Technology in Business and Information Systems Business Analytics Creativity, Innovation and Sustainable Management Digital Operations and Logistics Management Digital Transformation of Financial Industry Digital Transformation of Public Administration E-Business Ecosystems Evidence-Based Public Policy Making in the Post-COVID Environment LEAN Business Systems – Structures, Processes and Models Managing Digital Transformation Projects under Discontinuity Managing Human Resources in the Post-COVID Era Rethinking Marketing and Communication in the Post-COVID Era Quality Management and Standardization in Digital Transformation Era. The participation of numerous domestic and international authors and the diversity of topics justify our efforts to organize the Symposium. As SymOrg is traditionally at the intersection of academy and business, we believe that this year’s meeting will bring about many in-depth discussions, contribute to prospective partnerships, and build stronger business and academic networks. We also believe that meeting will contribute to the exchange of knowledge, research results and experience among industry experts, research institutions and faculties, which all share a common interest in contemporary organizational sciences. We are very grateful to our distinguished keynote and plenary speakers: Ana Draskovic, Aleksander Aristovnik, Manuel Mazzara, Basant Agarwa and Priyanka Harjule. Also, special thanks to moderators for organizing the panels and workshops in the fields of higher education, business, supply chain, doctoral research studies and student engagement and sustainability. The Faculty of Organizational Sciences would like to express its gratitude to the Ministry of Education, Science and Technological Development and all the partners and individuals who have supported and contributed to the organization of the Symposium. We are particularly grateful to the contributors and reviewers who made this issue possible. But above all, we are especially thankful to the authors and presenters for making SymOrg 2022 a success! Belgrade, June 6, 2022 Marko Mihić, Ph.D. Sandra Jednak, Ph.D. Gordana Savić, Ph.D. |
| employer branding case study: Brand From the Inside Elizabeth Sartain, Mark Schumann, 2008-06-06 In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people. |
| employer branding case study: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management Pantea Foroudi, |
| employer branding case study: Flexible Strategies in VUCA Markets Sanjay Dhir, Sushil, 2018-06-09 This book discusses the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) that are the core of various paradigms used in strategic management to understand competitive advantage as well as flexibility in organizational boundaries. It serves as a valuable reference resource in the area of VUCA markets. An increase in the levels and types of uncertainty has important implications potentially for the durability of a company’s advantages, the way firms learn and adapt, approaches for managing innovation and knowledge, and the attractiveness of different strategies and organizational models. In today’s world, strategic flexibility in VUCA is essential for business leaders to sustain market advantage and attain a clear vision amid the chaos. Business leaders who stay focused and are aware of external volatility as the prevalent characteristic are successful, while those who are not flexible in this VUCA world and lock themselves into fixed positions lose out. The book includes empirical and conceptual research papers along with case studies and models discussing strategies for emerging markets in volatile and uncertain environments. It also covers a variety of issues, including innovation, people and processes, financial management, and leadership and strategies in VUCA markets. Apart from research fraternity and academia, the contents of the book will be useful for practitioners as well as industry watchers. |
| employer branding case study: The HR Trailblazer Christine McLeod, 2013-02 How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important... and transparent. HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations. This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality. |
| employer branding case study: Human Resource Management in the Hospitality Industry Michael John Boella, Steven Goss-Turner, 2013 This text now includes updates to all statistics, information on job design and empowerment, updated coverage of trade unionism and a new chapter on business ethics. It matches new NVQ requirements and incorporates new material relevant to courses and learning needs. |
| employer branding case study: Managing People in the Hybrid Workplace Kay Maddox-Daines, 2023-05-23 Managing People Effectively in a Hybrid Workplace is designed to ensure that both aspiring and experienced people professionals are equipped with in-depth knowledge of how workplace structures are being disrupted by new technology and working models. It explores analytics and capability to provide evidence-based insights that can shape employee experiences, support adaptation to changing business conditions, navigate risk, drive workplace performance, harness collaboration and open up new possibilities for HR and the organisation. The book has been designed both as a text to support students studying HRM on university programmes and as a handbook for professionals wishing to update their knowledge in contemporary HRM. The book also supports the core and specialist knowledge and core behaviours in the CIPD Profession Map. |
| employer branding case study: The Routledge Companion to Contemporary Brand Management Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson, 2016-07-15 The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising. |
| employer branding case study: Global Talent Management David G. Collings, Hugh Scullion, Paula M. Caligiuri, 2018-10-11 The second edition of Global Talent Management (GTM) offers a state of the art overview of the key areas of talent management in theory and practice. Drawing on contributions from the leading global contributors to talent management research, the book is structured around three key sections. Section one provides a contextual overview of talent management. The second section explores in depth some of the core areas of GTM practice which includes the meaning of talent in the global context, internal talent identification, developing leadership talent, employee turnover, employer branding and the role of the corporate HR function in GTM. The final section considers three key contemporary issues in GTM, namely, data analytics in GTM, managing virtual talent and managing globally diverse talent. The chapters in the volume provide advanced undergraduate or postgraduate students with an interest in global talent management with a cutting-edge overview of the key topics in the field. It is also an invaluable resource for the reflective practitioner looking for an overview of key research in this important area of practice. |
| employer branding case study: The Implementation of Smart Technologies for Business Success and Sustainability Allam Hamdan, Haneen Mohammad Shoaib, Bahaaeddin Alareeni, Reem Hamdan, 2022-09-24 Industry 4.0 technologies identified as the main contributor to the digitalization era. New technology delivers optimal outputs by utilization of effective resource. Therefore, smart technologies that has inventive and creative objects became critical to enterprise; recent studies shows that its led enterprises business such as SMEs to considerable investments, which many organizations over the world attempt to use innovative technologies such as IoT and AI, these technologies have potential on sustainable business models. In addition to that, innovation usage in business models led to significant benefits towards sustainability concept in SMEs marketplace. Furthermore, Sustainability objectives refers to corporate sustainability term, which integrate enterprise operations with social, educational, environmental and economic benefits, as process of decision-making can impact during sustainability implications. This book focus on the implementation of smart technologies for growing business, the book includes research articles and expository papers on the applications of technology on Decision Making, Healthcare, Smart Universities, Advertising, E-marketing, Public Sector and Digital Government, FinTech, RegTech. Some researchers also discussed the role of smart technologies in the current COVID-19 pandemic, whether in the health sector, education, and others. On all of these, the researchers discussed the impact of smart technologies on decision-making in those vital sectors of the economy. |
| employer branding case study: Making Sense of Change Management Esther Cameron, Mike Green, 2012-05-03 Written for students and professionals alike, Making Sense of Change Management is the classic text in the field of change management. It is aimed at anyone who wants to understand why change happens, how it happens and what needs to be done to make change a welcome rather than a dreaded concept. It offers considered insights into the many frameworks, models and ways of approaching change and helps the reader to apply the right approach to each unique situation. This completely revised and fully updated new edition includes new chapters on managing change in tough and uncertain times and the deeper skills of becoming a true agent of change. |
| employer branding case study: Global Talent Management Hugh Scullion, David G. Collings, 2011 Drawing on recent theoretical contributions in global talent management, this book presents a critical review of key issues. Beyond exploring some key overarching issues in global talent management the book discuses the key emerging issue around global talent management in key economies such as China, India, the Middle East & Eastern Europe. |
| employer branding case study: Strategic Employer Branding for IT Companies Elwira Gross-Gołacka, Ewa Szkudlarek, 2024-11-19 With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a war for talent, compelling organisations to enhance efforts to attract top talent. Employer branding has thus grown in significance. Initially rooted in human resources management, employer branding now incorporates interdisciplinary approaches combining brand, image, reputation and its impact on competitive advantage and strategic goals. Employers are increasingly viewing employer branding as crucial for attracting talent. Marked by a talent shortage, the IT industry is emblematic of employer branding’s importance as it faces unique challenges, which include the lengthy and costly process of training IT professionals and the globalised labour market driven by remote work. The COVID-19 pandemic further reshaped labour market dynamics, intensifying the need for effective employer branding. Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective focuses on both theoretical analyses and practical tools for effective employer branding. The book proposes an interdisciplinary approach in a strategic context, addressing employer branding’s role in competitive advantage. The book: Reviews definitions and models of employer branding Identifies interdisciplinary areas supporting employer branding strategies Presents a model for a strategic approach to employer branding Analyses in global terms the IT sector in Poland as a case Provides practices, recommendations and tools for employer branding The book’s highlight is a proprietary employer branding model for the IT industry. Bridging theory and practice, this model offers valuable insights for international stakeholders, enriching academic literature and supporting strategic employer branding implementation. This book is a contemporary guide for researchers, practitioners and students on how to develop robust employer branding strategies. |
| employer branding case study: Understanding Attractive Work in a Globalized World Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam, 2017-11-27 This book discusses organizational values and their implications for perceived attractiveness and effectiveness of the workplace through cross-cultural research in India and Sweden. The authors provide information on how organizational values are conceptualized, presented and perceived by manager-level employees through cases from manufacturing, information technology (IT), healthcare, and education sectors in a developing and fast-growing economy like India versus a developed and stabilized economy like Sweden. Comparative results from these two very different countries provide knowledge that can be applied to make the workplace attractive in the context of globalized business processes. The authors present corporate social responsibility (CSR) and equal opportunities for men and women in the organization (EO) as important values in making the workplace attractive, where attractiveness is conceived in terms of organizational commitment and employees’ intention to leave. The two selected values are particularly important as India is the first country in the world to come up with a mandatory CSR law, whereas Sweden has a long history of CSR and EO. The book demonstrates how work organizations in both countries are promoting these values to meet the challenges of attraction and retention of employees. The findings in this book are based on data gathered from various sources and sample groups in India and Sweden. The book generates insight and valuable information for researchers of organizational psychology, human resource management, cross-cultural management, as well as for work managers and HR professionals. |
| employer branding case study: Advances in Interdisciplinary Engineering Niraj Kumar, Szalay Tibor, Rahul Sindhwani, Jaesun Lee, Priyank Srivastava, 2021-04-12 This book comprises the select proceedings of the International Conference on Future Learning Aspects of Mechanical Engineering (FLAME) 2020. This volume focuses on several emerging interdisciplinary areas involving mechanical engineering. Some of the topics covered include automobile engineering, mechatronics, applied mechanics, structural mechanics, hydraulic mechanics, human vibration, biomechanics, biomedical Instrumentation, ergonomics, biodynamic modeling, nuclear engineering, and agriculture engineering. The contents of this book will be useful for students, researchers as well as professionals interested in interdisciplinary topics of mechanical engineering. |
| employer branding case study: The Oxford Handbook of Talent Management David G. Collings, Kamel Mellahi, Wayne F. Cascio, 2017 The Oxford Handbook of Talent Management offers academic researchers, advanced postgraduate students, and reflective practitioners a state-of-the-art overview of the key themes, topics, and debates in talent management. The Handbook is designed with a multi-disciplinary perspective in mind and draws upon perspectives from, inter alia, human resource management, psychology, and strategy to chart the topography of the area of talent management and to establish the base of knowledge in the field. Furthermore, each chapter concludes by identifying key gaps in our understanding of the area of focus. The Handbook is ambitious in its scope, with 28 chapters structured around five sections. These include the context of talent management, talent and performance, talent teams and networks, managing talent flows, and contemporary issues in talent management. Each chapter is written by a leading international scholar in the area and thus the volume represents the authoritative reference for anyone working in the area of talent management. |
| employer branding case study: Handbook of Research on Human Capital and People Management in the Tourism Industry Costa, Vânia Gonçalves, Moura, Andreia Antunes, Mira, Maria do Rosário, 2020-10-09 The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the perspective of people management stresses the need to humanize companies, making empowerment and commitment easier. These are key to setting “talents” and, more importantly, to encouraging these individuals to put their creative capacities to the service of the companies for which they work. Only by being collaborative internally does business gain competitive capacity in the global marketplace. This aspect is crucial in tourism in the face of strong and growing competition in the sector. Human Capital and People Management in the Tourism Industry is a crucial reference source that reveals groundbreaking human resource policies for tourism destinations, revolutionary human capital managerial business approaches in tourism, innovative tourism training perspectives, and new tourism qualification prospects. Featuring research on topics such as intellectual capital, human resource management, and financial performance, this book is ideally designed for business managers, entrepreneurs, human resource officers, industry professionals, academicians, students, and researchers. |
| employer branding case study: Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation Sandhu, Kamaljeet, 2021-06-18 As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective. |
| employer branding case study: Staying Power Cara Silletto, 2018-03-03 A manager's guide to the evolution of employee expectations. |
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Employer FAQs - Delta Dental
Find information that fits the unique needs of your company and best supports your employees.
Large Group Plans | Delta Dental
You know your group and your benefits objectives better than anyone. That’s why you decide who pays the majority of your plan premium. From 100% employer-paid to completely voluntary — …
Benefits resources - Delta Dental
Empower your workforce with comprehensive benefits materials. Access resources for informed decision-making. Elevate your employee benefits today!
Why Delta Dental for Employers | Delta Dental
Delta Dental makes it a priority to partner with dentists where enrollees live and work. This can mean less time lost from enrollees traveling to the dentist and less time spent helping …
Compare Delta Dental Plans for Employers | Delta Dental
We’re here to help you find the best option for your business and your employees. Picking a plan comes down to balancing your budget and what’s best for your team. Think about the impact …
Contact Us Today for Dental Coverage Solutions | Delta Dental
Through our national network of Delta Dental companies, we offer dental coverage in all 50 states, Puerto Rico and other U.S. territories. We offer vision coverage through DeltaVision in 15 …
Employer Plans | Delta Dental
Offer your employees access to quality care from a network of experienced dentists and specialists. Because a healthy workforce …
Dental benefit administrators | Delta Dental
Pair a DeltaVision® plan with your existing dental plan for one easy benefits package for your business. That’s 2 products, 1 bill, 0 …
Delta Dental Insurance Login
Member login or account registration to view plan information, download forms, view claims, and track dental activity.
Employer DeltaVision® vision plans - Delta Dental
Explore Delta Dental’s DeltaVision for employers. Optimize vision care benefits for your employees. Learn more about …
Employer FAQs - Delta Dental
Find information that fits the unique needs of your company and best supports your employees.
