Entertainment And Sports Marketing

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  entertainment and sports marketing: Sports and Entertainment Marketing Ken Kaser, Dotty Boen Oelkers, 2008 This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.
  entertainment and sports marketing: Sports and Entertainment Marketing, 2e Ken Kaser, Kenneth Kaser, Dotty Boen Oelkers, 2005 Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.
  entertainment and sports marketing: The Definitive Guide to Entertainment Marketing Al Lieberman, Patricia Esgate, 2013 Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
  entertainment and sports marketing: Social Media in Sport Marketing Timothy Newman, Jason Peck, Brendan Wilhide, 2017-01-08 From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations. Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
  entertainment and sports marketing: Sport Marketing Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard James Mullin, Stephen Hardy, William A. Sutton, 2021-03-12 This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace--
  entertainment and sports marketing: Encyclopedia of Sports Management and Marketing Linda E. Swayne, Mark Dodds, 2011-08-08 This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
  entertainment and sports marketing: Contemporary Issues in Sport Management Dr. Terri Byers, 2015-11-30 ‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’ Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.
  entertainment and sports marketing: Beyond the Game: Athletes, Events, Spectators and Venues in Sports Marketing Göker GÜLAY, Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.
  entertainment and sports marketing: Sports and Entertainment Marketing Kaser, Oelkers, 2004-08
  entertainment and sports marketing: Sports Marketing Michael J. J. Fetchko, Donald P. P. Roy, Kenneth E. Clow, 2018-10-09 Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new You Make the Call short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular You Make the Call cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
  entertainment and sports marketing: Sport Marketing Paul Blakey, 2011-05-05 This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
  entertainment and sports marketing: Sports Publicity Joseph Favorito, 2013 With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
  entertainment and sports marketing: The Business of Sports Scott Rosner, Kenneth Shropshire, 2011 The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
  entertainment and sports marketing: Handbook of Sports and Media Arthur A. Raney, Jennings Bryant, 2009-03-04 This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.
  entertainment and sports marketing: Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition McGraw Hill, 2004-04-13 Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities!
  entertainment and sports marketing: Sport, Media and Mega-Events Lawrence A. Wenner, Andrew C. Billings, 2017-03-27 Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of mediatization – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
  entertainment and sports marketing: Developing Successful Sport Marketing Plans DR. DAVID K. NAGEL STOTLAR (MARK S.), Mark S Nagel, 2019-10-23 With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
  entertainment and sports marketing: Entertainment Marketing Natasha Zhang Foutz, 2017 Generating more than $2 trillion worldwide, entertainment encompasses numerous industries, such as the motion picture, publishing, music, sports, broadcasting, gaming, event, and tourism. It is rapidly growing and waging an enormous impact on the global economy, culture, and consumer well-being. It also serves as an essential platform for advertisers, relaying brand messages to entertainment audiences via advertising, sponsorship, and other forms of branded entertainment. The distinct properties of entertainment, such as its experiential nature, short lifecycle, integration with human talents, sequential distribution, and complementary consumption with technology hardware, entail unique challenges to executives and academics. This monograph thus delineates a general framework of entertainment marketing and synthesizes the relevant studies that address some of these challenges. It concludes by inviting continued research on the intriguing and rapidly changing entertainment and media landscape.
  entertainment and sports marketing: Consumer Behavior Knowledge for Effective Sports and Event Marketing Lynn R. Kahle, Angeline G. Close, 2011-01-07 The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
  entertainment and sports marketing: 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing John R. Balkam, 2019-12-02 Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. In this book, you'll learn about: - The history and origins of modern sponsorship- The 5 Principles of Effective 3-Win Sponsorship- Examples of 3-Win Sponsorship platforms such as: - How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. - Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. - How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. - The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner.
  entertainment and sports marketing: Consumer Behaviour in Sport and Events Daniel Funk, Kostas Alexandris, Heath McDonald, 2008-10-23 Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
  entertainment and sports marketing: The SAGE Handbook of Sport Management Russell Hoye, Milena M. Parent, 2016-11-15 The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.
  entertainment and sports marketing: Routledge Handbook of Sport and New Media Andrew Billings, Marie Hardin, 2014-01-10 New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a state of the field survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.
  entertainment and sports marketing: Sports and Entertainment Marketing Ken Kaser, Dotty B. Oelkers, 2020-01-10
  entertainment and sports marketing: Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies Pope, Nigel, Kuhn, Kerri-Ann L., Forster, John J.H., 2009-05-31 Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
  entertainment and sports marketing: Advanced Theory and Practice in Sport Marketing Eric C. Schwarz, Jason D. Hunter, 2017-12-18 Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
  entertainment and sports marketing: Money Games David M Carter, 2010-11-09 “A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls.” —David Stern, NBA Commissioner The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry’s continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. “Fans, sports and media executives, and even investors will find that Carter’s examination . . . of the changing landscape of sports and entertainment helps them understand their own experiences.” —Stephen A. Greyser, Harvard Business School “An invaluable resource for stakeholders hoping to monetize sports as entertainment.” —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of The Business of Sports Agents “The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games.” —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader “Identifies the challenges facing the various sports leagues in delivering fans what they want.” —Allan H. (Bud) Selig, Baseball Commissioner
  entertainment and sports marketing: Sponsorship in Marketing T. Bettina Cornwell, 2020-03-11 Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
  entertainment and sports marketing: Sports and Entertainment Management Ken Kaser, John Brooks, 2004-03-18 Learn marketing and business management while focusing on sports with SPORTS AND ENTERTAINMENT MANAGEMENT. This marketing and business management textbook uses topics in the sports and entertainment industries to cover the basic functions of management as outlined in national and state standards. Along the way, you'll also discover powerful information about leadership, finance, product and people management, customer relations, sales, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
  entertainment and sports marketing: Brands Win Championships Jeremy Allen Darlow, 2015-01-31 Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** A must-read for anyone in sports marketing. This book sees the future and shows you how to get there. - Nate Scott, USA TODAY Sports, For the Win Win or lose, here's how to build a national reputation for your college sports brand - Al Ries, Author, Positioning: The Battle for Your Mind Brands Win Championships offers a practical primer on how to build your brand with story and perception - Tim Newcomb, Sports Illustrated Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports - Seth Godin, Author, Linchpin
  entertainment and sports marketing: The Political Economy of Television Sports Rights T. Evens, P. Iosifidis, P. Smith, 2013-08-27 Sport on television is big business, but it is about more than just commerce. Using a range of national case studies from Europe and beyond, this book analyses the political, economic, social and regulatory issues raised in relation to the buying and selling of television sports rights.
  entertainment and sports marketing: Sports Marketing Phil Schaaf, 1995 No Marketing Blurb
  entertainment and sports marketing: The Ultimate Guide to Sport Event Management and Marketing Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy, 1995 Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
  entertainment and sports marketing: Connected to Goodness David Meltzer, 2014 David Meltzer reveals proven business and life principles and how to make a lot of money, help a lot of people, and have a lot of fun.
  entertainment and sports marketing: Women, Media and Sport Pamela J. Creedon, 1994-02-14 The book [is] . . . well researched. Chapters by contributing authors enhance the breadth of the content both from a cultural and media perspective. Individuals interested in the history of women′s sports and particularly in gender issues as related to varying media will find this volume informative. . . . Upper-division undergraduate through professional. --Choice Chapters by different authors make a splendid reference work on the history of women in sports, women′s sports magazines, examples of discrimination against women in sports and women sports reporters, and, of course, the proverbial locker-room access controversies are reviewed here. --Editor & Publisher Pamela Creedon has hit a homerun that challenges assumptions about the relationship between women, media, and sports. This impressive collection of research helps redefine a playing field that until now had overwhelmingly male boundaries. This is a fabulous book! --Susan Henry, California State University, Northridge Women, Media, and Sport is a path-breaking book in mass media research. Not only does it provide a well-researched history of the women who report sports news and the media images of women in sports, but it also skillfully applies critical feminist theories to examine the context of these media messages and effects. It opens new research subjects and models for integrating media effects and cultural/critical studies research. --Marion T. Marzolf, The University of Michigan This is a fascinating book that uses as its starting point a definition of sport as a cultural institution, rather than concentrating on the activities and games that make up the sports component. The book examines important ′sport′ metaphors and symbols, placing women and the media on a contextual playing field. I was struck by the fact that all the chapters are written by women who are asking myriad questions about journalistic norms, about media values, and about news conventions in the world of sport. These questions have not been asked by mainstream male journalists or writers covering sports. This distinctive point of view makes Women, Media, and Sport a valuable addition to any women′s studies, media studies, or cultural studies book list. This is a very thorough and comprehensive text, covering history, economics, marketing, and cultural paradigms for studying or critiquing women′s sport. Best of all, it offers a new model for women′s sport that is both provocative and practical. This book will not change any opinions about favorite football teams or sports announcers, but it does ask to examine attitudes toward women, the media, and the sport universe. --Sammye Johnson, Trinity University The first book to link feminist, sport, and media theory together, Women, Media, and Sport provides a broad cultural studies approach, which also touches on race and class relations in sport. In addition to the theoretical analyses, this volume provides a practical look at models of sport, media effects, and the construction of the sportswomen and women′s sport. Designed as a text to fill the gap in this area, the book is organized into three sections. The first provides an overview of women, sport, and the media and an example of the ways they intertwine. The extensive range of articles in the second section focuses on print and broadcast media′s portrayal of women′s sports and its journalistic process and examines such issues as the relationship between sports promotion and media′s representations of women′s sport and how sport reporting is taught to future journalists. The final section seeks to develop a new model for the future. A thorough and original text, Women, Media, and Sport is essential for scholars, students, and professionals in media and mass communication studies, sociology, women′s studies, cultural studies, popular culture, ethnic studies, and gender studies.
  entertainment and sports marketing: Public Assembly Venue Management Kimberly Mahoney, Lee Esckilsen, Steve Camp, 2015 From the International Association of Venue Managers comes an introduction to the industry and business practices of public assembly. From sports arenas to concert halls, amphitheaters, convention centers, and stadiums, venues vary greatly in purpose, in size, and in the needs they must address in order to be successful. However, certain core principles underlie the management of all of them. Public Assembly Venue Management explores these fundamental principles while also providing detailed information about specific types of venues and situations. Topics covered include the history of public venues as well as business management and finance, ticketing, safety and security, and booking. Additionally, detailed examples of invoices, rental agreements, and financial statements illustrate the real-world situations managers can expect to address. Suitable for both graduate and undergraduate courses, this textbook has been designed to address the needs of students and faculty in such disciplines as sports management, event management, and hospitality. Professionals interested in entering the industry or expanding their knowledge will also find Public Assembly Venue Management a valuable resource for their professional development.
  entertainment and sports marketing: Managing Sport Events T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk, 2024-06-26 Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
  entertainment and sports marketing: Sport and Society Barrie Houlihan, 2007-12-20 Praise for the First Edition: Barrie Houlihan's astonishingly ambitious and skilfully assembled collection examines the relations between sport, social policy and the social context that underlies the two. Organized around such themes as exclusion, commercialism and international comparisons, the book allows the reader to understand not only the centrality of sport to contemporary society, but the often perplexing policies that contrive to encourage or deny participation, promote or deter public sector involvement and support or undermine physical education. Importantly, Houlihan never prioritises the general over the particular, always striving to find detail amid the bigger picture. - Ellis Cashmore, Professor of Culture, Media and Sport, Staffordshire University The most comprehensive study of contemporary issues in sport by leading international scholars. Houlihan's book is the answer to sports students' prayers, full of information, statistics, tables and figures, extensive guides to further reading and, most important of all, challenging ideas. A weighty vademecum for the early 21st century. - Jim Riordan Honorary Professor of Sports Studies, University of Stirling, Professor Emeritus at University of Surrey, and President of the European Sports History Association Fully updated and revised, the Second Edition of Barrie Houlihan's ground-breaking book provides students and lecturers with a one-stop text that is comprehensive, multi-disciplinary, accessible, international and engaging. Sport and Society allows students to: Approach the study of sport from a multi-disciplinary perspective. Understand the importance of social structure, power and inequality in analyzing the nature and significance of sport in society. Address the rapid commercialization and regulation of sport. Engage in comparative analysis to understand problems clearly and produce sound solutions. Expand their knowledge through chapter summaries, guides to further reading and extensive bibliographies. This Second Edition contains five brand new chapters, which reflect recent concerns with: young athletes and human rights, sport and the city, sport and violence, sport and health, and sport and Islam. A superb teaching text, it will be relished by lecturers seeking an authoritative introduction to sport and society and students who want a relevant, enriching text for their learning and research needs.
  entertainment and sports marketing: Sport and the Media Matthew Nicholson, Anthony Kerr, Merryn Sherwood, 2015-06-12 Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
  entertainment and sports marketing: Developing Successful Sport Sponsorship Plans David Kent Stotlar, Mark S. Nagel, 2017 Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship.
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