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| fundamentals of product management: The Product Book: How to Become a Great Product Manager Product School, Josh Anon, 2017-05 Nobody asked you to show up. Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! |
| fundamentals of product management: Fundamentals of Project Management James P. Lewis, 2002 Updated concepts and tools to set up project plans, schedule work, monitor progress-and consistently achieve desired project results.In today's time-based and cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. This classic book provides businesspeople with an excellent introduction to project management, supplying sound, basic information (along with updated tools and techniques) to understand and master the complexities and nuances of project management. Clear and down-to-earth, this step-by-step guide explains how to effectively spearhead every stage of a project-from developing the goals and objectives to managing the project team-and make project management work in any company. This updated second edition includes: * New material on the Project Management Body of Knowledge (PMBOK) * Do's and don'ts of implementing scheduling software* Coverage of the PMP certification offered by the Project Management Institute* Updated information on developing problem statements and mission statements* Techniques for implementing today's project management technologies in any organization-in any industry. |
| fundamentals of product management: Fundamentals of Business Process Management Marlon Dumas, Marcello La Rosa, Jan Mendling, Hajo A. Reijers, 2018-03-23 This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by practitioners and vendors worldwide. In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises – many with solutions – and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives. The textbook is the result of many years of combined teaching experience of the authors, both at the undergraduate and graduate levels as well as in the context of professional training. Students and professionals from both business management and computer science will benefit from the step-by-step style of the textbook and its focus on fundamental concepts and proven methods. Lecturers will appreciate the class-tested format and the additional teaching material available on the accompanying website. |
| fundamentals of product management: Loved Martina Lauchengco, 2022-04-12 Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential. |
| fundamentals of product management: Product Management in Practice Matt LeMay, 2017-11-08 Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad |
| fundamentals of product management: Project Management Fundamentals Gregory T. Haugan, 2010-10-01 Build on the Right Fundamentals for Project Management Success! To achieve success in any endeavor, you need to understand the fundamental aspects of that endeavor. To achieve success in project management, you should start with Project Management Fundamentals: Key Concepts and Methodology, Second Edition. This completely revised edition offers new project managers a solid foundation in the basics of the discipline. Using a step-by-step approach and conventional project management (PM) terminology, Project Management Fundamentals is a commonsense guide that focuses on how essential PM methods, tools, and techniques can be put into practice immediately. New material in this second edition includes: • A thorough discussion of agile project management and its use in real-life situations • Detailed explanations of the unique factors involved in managing service projects • An enhanced appendix on management maturity models • A new appendix on project communications and social networking • Expanded coverage of the triple constraints in PM, going beyond scope, schedule, and cost to include quality, resources, and risks As a refresher for the experienced project manager or as a comprehensive introductory guide for the new practitioner, Project Management Fundamentals: Key Concepts and Methodology, Second Edition, is the go-to resource that delivers. |
| fundamentals of product management: Fundamentals of Supply Chain Management Kenneth B. Ackerman, 2007 |
| fundamentals of product management: Program Management Michel Thiry, 2012-09-28 Based on practical applications of Program Management in different countries, as well as the leading standards, this book reflects the most recent developments in the area. It offers an understanding of program management's connection to business strategy and value realisation, beyond multiple-project management. Additionally it emphasizes the need for program specific processes, based on an iterative life cycle and the management of multiple stakeholders and their expected benefits. The book is grounded in a robust theoretical framework, complemented by a number of case studies. |
| fundamentals of product management: Fundamentals of Collection Development and Management Peggy Johnson, 2009-01-01 In this fully updated revision, expert instructor and librarian Peggy Johnson addresses the art in controlling and updating your library's collection. |
| fundamentals of product management: Software for People Alexander Maedche, Achim Botzenhardt, Ludwig Neer, 2012-09-15 The highly competitive and globalized software market is creating pressure on software companies. Given the current boundary conditions, it is critical to continuously increase time-to-market and reduce development costs. In parallel, driven by private life experiences with mobile computing devices, the World Wide Web and software-based services, peoples’ general expectations with regards to software are growing. They expect software that is simple and joyful to use. In the light of the changes that have taken place in recent years, software companies need to fundamentally reconsider the way they develop and deliver software to their customers. This book introduces fundamentals, trends and best practices in the software industry from a threefold perspective which equally takes into account design, management, and development of software. It demonstrates how cross-functional integration can be leveraged by software companies to successfully build software for people. Professionals from business and academia give an overview on state-of-the-art knowledge and report on key insights from their real-life experience. They provide guidance and hands-on recommendation on how to create winning products. This combined perspective fosters the transfer of knowledge between research and practice and offers a high practical value for both sides. The book targets both, practitioners and academics looking for successfully building software in the future. It is directed at Managing Directors of software companies, Software Project Managers, Product Managers and Designers, Software Developers as well as academics and students in the area of Software and Information Systems Engineering, Human Computer Interaction (HCI), and Innovation Management. |
| fundamentals of product management: Fundamentals of Supply Chain Management John T. Mentzer, 2004-05-05 This book is an insightful, well-balanced, stimulating SCM Strategy book that clearly tells managers, consultants, as well as educators that the SCM concept is not a fad but a must strategy to gain competitive advantage in today′s dynamic global market place. There are three major strengths. First, it is an unprecedented interdisciplinary SCM strategy book that explains how companies obtain, maintain, and even enhance competitive advantages based upon a well-laid SCM strategy. Second, it provides readers a unique, well-balanced framework for SCM strategy formulation. Third, it is a valuable contribution in the area of SCM in that it does a good job in explaining such a complicated SCM strategy to readers in such a simple manner. —Soonhong (Hong) Min, University of Oklahoma Author of the bestselling text Supply Chain Management, John T. Mentzer′s companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions—marketing, sales, logistics, information systems, finance, customer services, and management—in supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the book′s exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully. |
| fundamentals of product management: Fundamentals of Stored-Product Entomology David Hagstrum, 2016-06-08 This reference discusses the fundamentals of stored-product entomology that need to be considered in planning, implementation, and evaluation of a pest management program. It is based on the review of an extensive database of references and many years of research on stored-product insect problems by the expert authors. The information in this book helps answer consumers’ concern about pesticide residues in food by providing helpful IPM and alternative approaches for pest management. It provides the basic information needed to manage pests with and without the use of chemicals. Managing pests requires a thorough understanding of insect biology, behavior, ecology, sampling, pros and cons of management options, and responses of insects to the various management options. This comprehensive book covers all of these topics, beginning with a discussion of the scope of stored-product entomology. It also provides insight into the diversity of foods and habitats utilized by stored-product insects, the types of economic losses attributable to them, and the ways in which an understanding of their biology can be used to study or manage these insects. Insect mobility, sources of insect infestation, sampling, life history, and population growth are discussed as well, as they play an important role in developing an effective sampling program. In addition, decision aids, the cost of management methods, and the resistance of insects to management methods are covered. For insight into the thought process of choosing treatment options, eight pest management methods are thoroughly described, including a statement of the basic operating principle and background information. For help choosing various chemical and nonchemical methods for diverse situations, the advantages, disadvantages and implementation options for each method are given. Students, extension educators, consultants, food industry sanitarians and managers, legislators, regulators, and insect pest management professionals are sure to find information that will help them to improve pest management. Study questions at the end of each chapter Suggested supplemental reading, including books, conference proceeding papers, literature reviews, research papers, government publications, and popular articles General overview of the biology for a basic understanding of pest control issues Guides the reader through the thought process of designing a pest control program or research study Images of the most damaging of stored-product insect pest species for identification of families Quick methods for distinguishing closely related stored-product insect species |
| fundamentals of product management: Product Lifecycle Management Antti Saaksvuori, Anselmi Immonen, 2005-12-06 In today`s industrial manufacturing Product Lifecycle Management (PLM) is essential in order to cope with the challenges of more demanding global competition. New and more complex products must be introduced to markets faster than ever before. Companies form large collaborative networks, and the product process must flow flexibly across company borders. This first book on Product Lifecycle Management in English language is designed to introduce the reader to the basic terms and fundamentals of PLM and to give a solid foundation for starting a PLM development project. It gives ideas and examples how PLM can be utilized in various industries. In addition, it also offers an insight into how PLM can assist in creating new business opportunities and in making real eBusiness possible. |
| fundamentals of product management: User Journey Mapping Stephanie Walter, 2022-02-25 A user journey map is a powerful asset that's used to understand how people use our products. It is an essential tool for building websites, applications, and services. By visualizing user goals, phases in the journey, tasks, pain points, and sometimes feelings, a map can help teams build products by showing a global view of the user's journey, bringing stakeholders and product teams together. It can be used to brainstorm new opportunities, fix issues, design new services, and understand gaps within an organization. This book will show you how to research, present, and use a user journey map. You'll learn: What a user journey map is, and what it's useful for The different types of maps and how to use them How to conduct user research for mapping How to run workshops How to use your maps effectively |
| fundamentals of product management: Trees Don't Grow to the Sky Matthew Fitzgerald, 2020-06-15 It is the job of the Product Manager to drive the product lifecycle for maximum short- and long-term profitability. Unfortunately, the job doesn't come with an owner's manual. Until now. Trees Don't Grow to the Sky guides the reader through the stages of the product lifecycle, including examples most people are familiar with and everyone can understand. Each step of the way, the reader will come to appreciate the nature of the four unique lifecycle stages, the market forces that put the product there, as well as what to do - and what not to do - now. This is the perfect book for anyone working in Product Management, or considering it as a potential career option. Trees don't grow to the sky is a business adage taken from a German proverb, warning against straight-line thinking. The product, the customer, the market will not continue to grow simply because they have always grown in the past. Growth becomes Maturity; Maturity becomes Decline. The lifecycle moves forward. In business, the results we get depend on the decisions we make, and the decisions we make depend on where we are and where we want to go. Understanding product lifecycle fundamentals is essential to making good business decisions. |
| fundamentals of product management: Product Leadership Richard Banfield, Martin Eriksson, Nate Walkingshaw, 2017-05-12 In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders |
| fundamentals of product management: Fundamentals of Business (black and White) Stephen J. Skripak, 2016-07-29 (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license. |
| fundamentals of product management: INSPIRED Marty Cagan, 2017-11-17 How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. |
| fundamentals of product management: Fundamentals of Business Marketing Research David Alan Reid, Richard E. Plank, 2004 Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta |
| fundamentals of product management: Escaping the Build Trap Melissa Perri, 2018-11-01 To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs |
| fundamentals of product management: Management Fundamentals Robert N. Lussier, 2008-02-01 Using a three-pronged approach of concepts, applications, and skill development, MANAGEMENT FUNDAMENTALS, International Edition gives your students a solid foundation of management concepts and real skills they can use in the workplace. Through a variety of thought-provoking applications, Lussier challenges students to think critically and apply concepts to their own experiences. Proven skill-building exercises, behavioral models, self-assessments, and group exercises throughout the text help students realize their own managerial potential. The 14-chapter format is comprehensive enough for the one-term course yet flexible enough to allow for additional readings, activities, or discussions. |
| fundamentals of product management: Fundamentals of Technology Project Management Colleen Garton, Erika McCulloch, 2004 Successful project management is increasingly vital to all organizations, driven by the demands of global competition, rapid technological growth, and faster time to market (just to name a few). For those in technology fields, project management skills are fast becoming a required core competency. And those who have mastered these skills continue to be in high demand worldwide, commanding higher salaries than those around them. But how does one extend those skills or acquire them in the first place? Fundamentals of Technology Project Management is a great place to start. Of the hundreds of project management books on the market, precious few address the unique needs of the IT project manager. Unlike most other project management books, Fundamentals of Technology Project Management tackles the specific issues that technology professionals must face, such as understanding technology resources, managing project scope and feature creep, and meeting client expectations, among many others. Whether you're a college student, a software engineer, or an IT professional, Fundamentals of Technology Project Management will help you gain a comprehensive understanding of the project management life cycle and learn how to manage it – from first steps on through to intermediate topics (as well as some advanced ones). Author Colleen Garton explains — in easy-to-understand language— not only the what but the how of IT projects. What's more, unlike general project management books, the examples and case studies in this book are all based on technology projects, making them far more relevant to the learner. Also included is a content-rich CD-ROM loaded with features to make the life of any IT project manager (or the IT professional with project management responsibilities) far easier. There are document templates you can use for all phases of the project — from the initial RFP to closing reports. Plus, the author steps you through meeting agendas, status reports, cost analysis, technical specifications, and more. In addition to the document templates, you're provided with PowerPoint slides that can be modified and used for reporting progress to users and management. The continuing rise in importance of project management cannot be denied. Let this book be your guide to becoming a more effective, more efficient IT project manager. With Fundamentals of Technology Project Management you will: - Discover the top ten reasons projects fail - Master the five keys to project success - Explore the six phases of the project lifecycle, step by step - Review the documents necessary for good project management and learn how to complete them - Understand the warning signs of a project in trouble and learn how to get it back on track - Learn Quality Management and Quality Assurance practices in easy-to-understand terms - Acquire practical ways to develop effective leadership and team-building skills |
| fundamentals of product management: The Lean Mindset Mary Poppendieck, Tom Poppendieck, 2013-09-20 What company doesn’t want energized workers, delighted customers, genuine efficiency, and breakthrough innovation? The Lean Mindset shows how lean companies really work–and how a lean mindset is the key to creating stunning products and delivering amazing services. Through cutting-edge research and case studies from leading organizations, including Spotify, Ericsson, Intuit, GE Healthcare, Pixar, CareerBuilder, and Intel, you’ll discover proven patterns for developing that mindset. You’ll see how to cultivate product teams that act like successful startups, create the kind of efficiency that attracts customers, and leverage the talents of bright, creative people. The Poppendiecks weave lean principles throughout this book, just as those principles must be woven throughout the fabric of your truly lean organization. Learn How To Start with an inspiring purpose, and overcome the curse of short-term thinking Energize teams by providing well-framed challenges, larger purposes, and a direct line of sight between their work and the achievement of those purposes Delight customers by gaining unprecedented insight into their real needs, and building products and services that fully anticipate those needs Achieve authentic, sustainable efficiency without layoffs, rock-bottom cost focus, or totalitarian work systems Develop breakthrough innovations by moving beyond predictability to experimentation, beyond globalization to decentralization, beyond productivity to impact Lean approaches to software development have moved from novelty to widespread use, in large part due to the principles taught by Mary and Tom Poppendieck in their pioneering books. Now, in The Lean Mindset, the Poppendiecks take the next step, looking at a company where multidiscipline teams are expected to ask the right questions, solve the right problems, and deliver solutions that customers love. |
| fundamentals of product management: Fundamentals of Marketing Geraldine McKay, Paul Hopkinson, Lai Hong Ng, 2018-03-06 Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
| fundamentals of product management: Project Management Fundamentals George T Edwards, 2014-08-19 Finally, the concepts of the PMBOK in an easy to read, easy to reference format Read this book before you try to read the 'Guide to the Project Management Body of Knowledge' Great introduction to the PMBOK Project Management Fundamentals provides a quick overview of the Project Management Body of Knowledge and covers the critical aspects of project management. Every effort has been made to present a straight to the point description of project management and as such is and easy to read alternative to the Guide to the Project Management body of knowledge. By providing a fast and practical overview of the Project Management Body of Knowledge, this book will quickly have the reader applying efficient project management practices. The book is specifically orientated to people who wish to rapidly grasp the concepts of Project Management and to those that are preparing for a PMP certification. Readers will learn : Project management best practices Development of project charters and writing of status reports Planning and scheduling Projects Managing issues and risks Managing and motivating team members Contracting Earned value analysis Microsoft project If you want to know what the principles of sound project management are without having to read extensive books or enduring project management war stories, then this book is for you. |
| fundamentals of product management: Statistics Done Wrong Alex Reinhart, 2015-03-01 Scientific progress depends on good research, and good research needs good statistics. But statistical analysis is tricky to get right, even for the best and brightest of us. You'd be surprised how many scientists are doing it wrong. Statistics Done Wrong is a pithy, essential guide to statistical blunders in modern science that will show you how to keep your research blunder-free. You'll examine embarrassing errors and omissions in recent research, learn about the misconceptions and scientific politics that allow these mistakes to happen, and begin your quest to reform the way you and your peers do statistics. You'll find advice on: –Asking the right question, designing the right experiment, choosing the right statistical analysis, and sticking to the plan –How to think about p values, significance, insignificance, confidence intervals, and regression –Choosing the right sample size and avoiding false positives –Reporting your analysis and publishing your data and source code –Procedures to follow, precautions to take, and analytical software that can help Scientists: Read this concise, powerful guide to help you produce statistically sound research. Statisticians: Give this book to everyone you know. The first step toward statistics done right is Statistics Done Wrong. |
| fundamentals of product management: 7 Fundamentals of an Operationally Excellent Management System Chitram Lutchman, Douglas Evans, Waddah Shihab Ghanem Al Hashemi, Rohanie Maharaj, 2015-01-22 Developing and maintaining a disciplined management system provides any organization with a blueprint for exceptional performance and success. Indeed, for larger multinational corporations, a management system is a critical component for sustainable growth and performance management. In this book, the authors discuss a series of fundamentals for cr |
| fundamentals of product management: The Product Manager's Desk Reference Steven Haines, 2008-07-31 Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise. |
| fundamentals of product management: Concurrent Engineering Fundamentals: Integrated product development Biren Prasad, 1996 A thorough, original guide to using Concurrent Engineering principles to develop products that meet customer needs -- and to do so as quickly and efficiently as possible.This book shows how CE encompasses manufacturing competitiveness, life-cycle management, process reengineering, cooperative workgroups, systems engineering, information modeling, and product, process and organization integration. This book also identifies, for the first time, 25 fundamental CE metrics and measures. These are categorized into four groups: simulations and analysis, product feasibility and quality assessment, design for X-ability assessment, and process quality assessment. The book describes the new process of Concurrent Function Deployment, which allows workgroups to work concurrently on conflicting values and compare notes and common checkpoints. Extensive exercises and illustrations are included throughout. Managers involved in any type of product development. |
| fundamentals of product management: Fundamentals of Total Quality Management Jens J. Dahlgaard, Ghopal K. Kanji, Kai Kristensen, 2008-01-28 The principles of Total Quality Management have proven to be invaluable to organisations in all sectors of business and commerce and to the individuals they comprise. Indeed many organisations have discovered the relationship between quality and profitability. Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM. It comprises three interlinked modules - fundamentals of TQM, methods of TQM and process management and improvement - and provides an integrated approach to this increasingly important business strategy. Fundamentals of Total Quality Management is vital reading for students doing MBAs, and those on MSc courses in business studies and engineering featuring TQM models, as well as practitioners in quality management and control. |
| fundamentals of product management: The Book of Beautiful Questions Warren Berger, 2018-10-30 From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond. When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But questionologist Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships. The powerful questions in this book can help you: - Identify opportunities in your career or industry - Generate fresh ideas in business or in your own creative pursuits - Check your biases so you can make better judgments and decisions - Do a better job of communicating and connecting with the people around you Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life. |
| fundamentals of product management: Fundamentals of Public Utilities Management Frank R. Spellman, 2020-09-21 Fundamentals of Public Utilities Management provides practical information for constructing a roadmap for successful compliance with new and ever-changing regulatory frameworks, upgrading and maintenance, and general management of utilities operations. It describes current challenges faced by utility managers and offers best practices. In an effort to maximize the usefulness of the material for a broad audience, the text is written in a straightforward, user-friendly, conversational style for students and practicing professionals alike. Features: Presents numerous illustrative examples and case studies throughout Examines environmental compliance and how to best work with continually changing regulations Frames the discussions in a context of energy conservation and ongoing sustainability efforts Fundamentals of Public Utilities Management is designed to provide insight and valuable information to public utility sector managers and prospective managers in water operations (drinking water, wastewater, storm water), and to serve the needs of students, teachers, consulting engineers, and technical personnel in city, state, and federal public sectors. |
| fundamentals of product management: Marketing Management Greg W. Marshall, Mark W. Johnston, 2022 No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. Owned by everybody in the firm to one degree or another-- |
| fundamentals of product management: Media Innovation and Entrepreneurship Michelle Ferrier, Dr Elizabeth Mays, Ph.D., 2017-10-24 Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students. |
| fundamentals of product management: Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results Mike Rother, 2009-09-04 Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress—and what it takes to make it a real part of your culture. —Jeffrey K. Liker, bestselling author of The Toyota Way [Toyota Kata is] one of the stepping stones that will usher in a new era of management thinking. —The Systems Thinker How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way. —James P. Womack, Chairman and Founder, Lean Enterprise Institute Practicing the improvement kata is perhaps the best way we've found so far for actualizing PDCA in an organization. —John Shook, Chairman and CEO, Lean Enterprise Institute This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines--called kata--that power its success with continuous improvement and adaptation. The book also reaches beyond Toyota to explain issues of human behavior in organizations and provide specific answers to questions such as: How can we make improvement and adaptation part of everyday work throughout the organization? How can we develop and utilize the capability of everyone in the organization to repeatedly work toward and achieve new levels of performance? How can we give an organization the power to handle dynamic, unpredictable situations and keep satisfying customers? Mike Rother explains how to improve our prevailing management approach through the use of two kata: Improvement Kata--a repeating routine of establishing challenging target conditions, working step-by-step through obstacles, and always learning from the problems we encounter; and Coaching Kata: a pattern of teaching the improvement kata to employees at every level to ensure it motivates their ways of thinking and acting. With clear detail, an abundance of practical examples, and a cohesive explanation from start to finish, Toyota Kata gives executives and managers at any level actionable routines of thought and behavior that produce superior results and sustained competitive advantage. |
| fundamentals of product management: Management 3.0 Jurgen Appelo, 2011 Introduces a realistic approach to leading, managing, and growing your Agile team or organization. Written for current managers and developers moving into management, Appelo shares insights that are grounded in modern complex systems theory, reflecting the intense complexity of modern software development. Recognizes that today's organizations are living, networked systems; that you can't simply let them run themselves; and that management is primarily about people and relationships. Deepens your understanding of how organizations and Agile teams work, and gives you tools to solve your own problems. Identifies the most valuable elements of Agile management, and helps you improve each of them. |
| fundamentals of product management: The Product Manager Interview Lewis C. Lin, 2017-11-06 NOTE: This is the NEWER 3rd edition for the book formerly titled PM Interview Questions. -- 164 Actual PM Interview Questions From the creator of the CIRCLES Method(TM), The Product Manager Interview is a resource you don't want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency and master the PM interview including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? Ideal Complement to Decode and Conquer Many of you have read the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. The Product Manager Interview is the perfect complement to Decode and Conquer. With over 160 practice questions, you'll see what the best PM interview responses look and feel like. Brand New Third Edition Many of the sample answers have been re-written from scratch. The sample answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new third edition of the book. Preferred by the World's Top Universities Here's what students and staff have to say about the Lewis C. Lin: DUKE UNIVERSITY I was so touched by your presentation this morning. It was really helpful. UNIVERSITY OF MICHIGAN I can say your class is the best that I have ever attended. I will definitely use knowledge I learned today for future interviews. COLUMBIA UNIVERSITY I'd like to let you know that your workshop today is super awesome! It's the best workshop I have been to since I came to Columbia Business School. Thank you very much for the tips, frameworks, and the very clear and well-structured instruction! UNIVERSITY OF TEXAS AT AUSTIN I wanted to reiterate how much I enjoyed your workshops today. Thank you so much for taking time out and teaching us about these much-needed principles and frameworks. I actually plan to print out a few slides and paste them on my walls! CARNEGIE MELLON UNIVERSITY I'm a very big admirer of your work. We, at Tepper, follow your books like the Bible. As a former associate product manager, I was able to connect your concepts back to my work experience back and Pragmatic Marketing training. I'm really looking forward to apply your teachings. |
| fundamentals of product management: Fundamentals of Sport Management Robert E. Baker, Craig Esherick, 2013-02-04 Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport. Written by an author team with experience in both the academic world and sport industry, Fundamentals of Sport Management combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities. Throughout the text, unique learning features keep readers engaged with the content and focused on key information: • Chapter objectives and opening scenarios introduce important concepts in each chapter. • Management Insights explain the background of relevant sport management issues. • Quick Facts highlight surprising facts about sport management. • International Application sidebars detail the global significance of and global applications for sport busines• Success •Story segments profile individuals working in sport management. • Quotes offer meaningful insights from experts in the field. • The Short of It sections present summaries at the end of each chapter. Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field. Concise, informative, and practical, Fundamentals of Sport Management addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, Fundamentals of Sport Management makes a quick reference for basic information on a range of areas in sport management. This text is part of Human Kinetics’ Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study. |
| fundamentals of product management: Fundamentals of Property Management Ken Christiansen, W. Kenneth S. Christiansen, 1996 This second edition is an authoritative text on the broad subject of property management, development and investment in New Zealand. It describes what property management is, what its origins are, its objectives and the characteristics of the profession. It details the principles and functions of property management and the approaches, methods and techniques employed by property managers. |
| fundamentals of product management: Management of Design Sriram Dasu, Charles Eastman, 2012-12-06 Product design significantly influences product cost and quality, as well as market share and profitability of a firm. Design projects often involve many people belonging to different functional areas and in many organizations several design projects may be under way at the same time. Due to this complexity, management of design has given rise to a rich set of research problems in management and engineering. In this volume, design is considered as the planning and specification activity prior to fabrication. Design determines what products will be produced, how they will be produced, and when they will be introduced into the market. The quality of the products and the speed with which they are developed are significantly affected by the design process. The design process by which a product is developed is determined by the managerial and engineering practices, tools and techniques. This book presents engineering and management perspectives on design. Topics covered include: Decomposition of product development projects; Tools and techniques for preliminary evaluation of designs; Interface between design and manufacturing, assembly and distribution; Design information flows, and Determination of the scope, timing and duration of projects, and the allocation of resources. |
FUNDAMENTAL Definition & Meaning - Merriam-Webster
The meaning of FUNDAMENTAL is serving as a basis supporting existence or determining essential structure or function : basic. How to use fundamental in a sentence. Synonym …
FUNDAMENTALS | English meaning - Cambridge Dictionary
The fundamentals include modularity, anticipation of change, generality and an incremental approach.
FUNDAMENTALS definition and meaning | Collins English …
The fundamentals of something are its simplest, most important elements, ideas, or principles, in contrast to more complicated or detailed ones.
FUNDAMENTAL Definition & Meaning | Dictionary.com
noun a basic principle, rule, law, or the like, that serves as the groundwork of a system; essential part. to master the fundamentals of a trade.
Fundamentals - definition of fundamentals by The Free Dictionary
Fundamentals (See also ESSENCE.) down to bedrock Down to basics or fundamentals; down to the essentials. Bedrock is literally a hard, solid layer of rock underlying the upper strata of soil …
fundamental - Wiktionary, the free dictionary
May 17, 2025 · fundamental (plural fundamentals) (generic, singular) A basic truth, elementary concept, principle, rule, or law. An individual fundamental will often serve as a building block …
FUNDAMENTALS definition | Cambridge English Dictionary
fundamentals of It's important for children to be taught the fundamentals of science. Share prices have risen across Asia as fundamentals improve. Global uncertainty is unlikely to become …
Fundamental - Definition, Meaning & Synonyms
Fundamental has its roots in the Latin word fundamentum, which means "foundation." So if something is fundamental, it is a key point or underlying issue — the foundation, if you will — …
FUNDAMENTAL | English meaning - Cambridge Dictionary
fundamental principle The school is based on the fundamental principle that all children should reach their full potential. of fundamental importance Diversity is of fundamental importance to …
Fundamentals - Definition, Meaning & Synonyms
Definitions of fundamentals noun principles from which other truths can be derived “first you must learn the fundamentals ” synonyms: basic principle, basics, bedrock, fundamental principle …
FUNDAMENTAL Definition & Meaning - Merriam-Webster
The meaning of FUNDAMENTAL is serving as a basis supporting existence or determining essential structure or function : basic. How to use fundamental in a sentence. Synonym …
FUNDAMENTALS | English meaning - Cambridge Dictionary
The fundamentals include modularity, anticipation of change, generality and an incremental approach.
FUNDAMENTALS definition and meaning | Collins English …
The fundamentals of something are its simplest, most important elements, ideas, or principles, in contrast to more complicated or detailed ones.
FUNDAMENTAL Definition & Meaning | Dictionary.com
noun a basic principle, rule, law, or the like, that serves as the groundwork of a system; essential part. to master the fundamentals of a trade.
Fundamentals - definition of fundamentals by The Free Dictionary
Fundamentals (See also ESSENCE.) down to bedrock Down to basics or fundamentals; down to the essentials. Bedrock is literally a hard, solid layer of rock underlying the upper strata of soil …
fundamental - Wiktionary, the free dictionary
May 17, 2025 · fundamental (plural fundamentals) (generic, singular) A basic truth, elementary concept, principle, rule, or law. An individual fundamental will often serve as a building block …
FUNDAMENTALS definition | Cambridge English Dictionary
fundamentals of It's important for children to be taught the fundamentals of science. Share prices have risen across Asia as fundamentals improve. Global uncertainty is unlikely to become …
Fundamental - Definition, Meaning & Synonyms | Vocabulary.com
Fundamental has its roots in the Latin word fundamentum, which means "foundation." So if something is fundamental, it is a key point or underlying issue — the foundation, if you will — …
FUNDAMENTAL | English meaning - Cambridge Dictionary
fundamental principle The school is based on the fundamental principle that all children should reach their full potential. of fundamental importance Diversity is of fundamental importance to …
Fundamentals - Definition, Meaning & Synonyms | Vocabulary.com
Definitions of fundamentals noun principles from which other truths can be derived “first you must learn the fundamentals ” synonyms: basic principle, basics, bedrock, fundamental principle …
