Gartner Marketing Maturity Model

  gartner marketing maturity model: The Challenger Sale Matthew Dixon, Brent Adamson, 2011-11-10 What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
  gartner marketing maturity model: Strategic Brand Design Roel Stavorinus, 2024-10-24 Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.
  gartner marketing maturity model: Highly Effective Marketing Analytics Mu Hu, 2019-12-23 Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.
  gartner marketing maturity model: Infonomics Douglas B. Laney, 2017-09-05 Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows: CEOs and business leaders how to more fully wield information as a corporate asset CIOs how to improve the flow and accessibility of information CFOs how to help their organizations measure the actual and latent value in their information assets. More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether. Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels the unruly asset – data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications. Liz Rowe, Chief Data Officer, State of New Jersey A must read for anybody who wants to survive in a data centric world. Shaun Adams, Head of Data Science, Betterbathrooms.com Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Doug's lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me. Ruchi Rajasekhar, Principal Data Architect, MISO Energy I highly recommend Infonomics to all aspiring analytics leaders. Doug Laney’s work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney’s assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment! Matt Green, independent business analytics consultant, Atlanta area If you care about the digital economy, and you should, read this book. Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide
  gartner marketing maturity model: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
  gartner marketing maturity model: Toolbox for Marketing and Management Ralf T. Kreutzer, 2019-05-03 Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
  gartner marketing maturity model: Marketing and Supply Chain Management Dimitris Folinas, Thomas Fotiadis, 2017-09-13 Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
  gartner marketing maturity model: Data-First Marketing Janet Driscoll Miller, Julia Lim, 2020-08-21 Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
  gartner marketing maturity model: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
  gartner marketing maturity model: It's All Analytics, Part III Scott Burk, Gary Miner, 2023-09-15 Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially the last 25 years, there has been an explosion of terms and methods born that automate and improve decision-making and operations. One term, called analytics, is an overarching description of a compilation of methodologies. But artificial intelligence (AI), statistics, decision science, and optimization, which have been around for decades, have resurged. Also, things like business intelligence, online analytical processing (OLAP) and many, many more have been born or reborn. How is someone to make sense of all this methodology, terminology? Extending on the foundations introduced in the first book, this book illustrates how professionals in healthcare, business, and government are applying these disciplines, methods, and technologies. The goal of this book is to get leaders and practitioners to start thinking about how they may deploy techniques outside their function or industry into their domain. Application of modern technology into new areas is one of the fastest, most effective ways to improve results. By providing a rich set of examples, this book fosters creativity in the application and use of AI and analytics in innovative ways.
  gartner marketing maturity model: Hacking Marketing Scott Brinker, 2016-03-02 Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design continuous marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
  gartner marketing maturity model: Crossing the Chasm Geoffrey A. Moore, 2009-03-17 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
  gartner marketing maturity model: The Connector Manager Jaime Roca, Sari Wilde, 2019-09-19 The best managers work smarter, not harder After conducting a unique global study of over 9,000 people, analysts at the world-leading sales research firm Gartner identified four distinct types of manager. Incredibly, they found one type consistently performs far better than the rest, and it wasn’t the one they were expecting. Connector Managers understand that it’s not enough for managers to just encourage and teach employees themselves, and that providing constant coaching to employees can actually be detrimental to their independent development. Instead, by connecting employees to others in the team or organisation, Connector Managers can help their employees develop a range of skills beyond their own areas of expertise. Although the four types of managers are more or less evenly distributed, employees with Connector Managers perform significantly better than others. Employees with Always-on Managers who provide constant feedback and coaching perform significantly worse. Drawing on their ground-breaking data-driven research, as well as in-depth case studies and extensive interviews with thousands of managers, you’ll discover what behaviours define Connector Managers and how you can use them yourself to build brilliant, powerhouse teams.
  gartner marketing maturity model: Diverse Applications and Transferability of Maturity Models Katuu, Shadrack, 2018-10-19 Previously, professionals had to make judgment calls based on subjective criteria, including their own acumen, in their decision making. In order to combat this subjectivity, maturity models can be implemented to allow organizations a means of assessing everyday processes and to offer a path towards advancement using transparent objective criteria. Diverse Applications and Transferability of Maturity Models is a pivotal reference source that provides vital research on the application of maturity models in organizational development in a variety of work environments. While highlighting topics such as open government, archives and records management, enterprise content management, and digital economy, this publication explores methods to help organizations effectively implement plans in any given management system. This book is ideally designed for professionals and researchers seeking current research on a variety of social science and applied science fields including business studies, computer science, digital preservation, information governance, information science, information systems, public administration, records management, and project management.
  gartner marketing maturity model: Risk Maturity Models Domenic Antonucci, 2016-07-03 This book offers a practical solution for every organization that needs to monitor the effectiveness of their risk management. Written by a practising Chief Risk Officer, Risk Maturity Models enables you to build confidence in your organization's risk management process through a tailored risk maturity model that lends itself to benchmarking. This is a management tool that is easy to design, practical and powerful, which can baseline and self-improve the maturity capabilities needed to deliver ERM benefits over time. This book guides the reader through comparing and tailoring a wealth of existing models, methods and reference standards and codes (such as ISO 31000 and COSO ERM). Covering 60 risk-related maturity models in clear comparison format, it helps risk professionals to select the approach best suited to their circumstances, and even design their own model. Risk Maturity Models provides focused messages for the risk management function, the internal audit function, and the Board. Combining proven practice and insight with realistic practitioner scenarios, this is essential reading for every risk, project, audit and board professional who wants to move their organization up the risk maturity curve.
  gartner marketing maturity model: ICMLG2013 Proceedings of the International Conference on Management, Leadership and Governance , 2013
  gartner marketing maturity model: Data-driven travel marketing Jacqueline Schmittem, 2021 A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.
  gartner marketing maturity model: IQM-CMM: Information Quality Management Capability Maturity Model Sasa Baskarada, 2010-04-03 Saša Baškarada presents a capability maturity model for information quality management process assessment and improvement. The author employed six exploratory case studies and a four round Delphi study to gain a better understanding of the research problem and to build the preliminary model, which he then applied in seven international case studies for further enhancement and external validation.
  gartner marketing maturity model: The Challenger Customer Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman, 2015-09-08 Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the Talkers from the Mobilizers in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.
  gartner marketing maturity model: ICICKM 2016 - Proceeding of the 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning Scott Erikson, Helen Rothberg, Proceedings of the 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning held at Ithaca College, NY, USA on 16-17 Septemeber 2016
  gartner marketing maturity model: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2012-10-12 Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
  gartner marketing maturity model: Principles of Marketology, Volume 2 Hashem Aghazadeh, 2017-04-28 Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
  gartner marketing maturity model: Effective Strategy Execution Bernd Heesen, 2015-09-04 This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers to effective strategy execution and explains how they can be overcome. Creating a shared understanding of the strategy at all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM allow organizations to measure and monitor performance. Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business. Seven case studies from different industries across the globe provide examples of how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, the city of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how applying the concepts introduced adds unique value. The second edition of this book has been updated and improved. Additionally it includes a separate section on decision-making under uncertainty and the results of a survey on the adoption of business intelligence.
  gartner marketing maturity model: 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning ,
  gartner marketing maturity model: Business Process Maturity Amy Van Looy, 2014-01-27 Organisations face many challenges, which induce them to perform better, and thus to establish mature (or excellent) business processes. As they now face globalisation, higher competitiveness, demanding customers, growing IT possibilities, compliancy rules etc., business process maturity models (BPMMs) have been introduced to help organisations gradually assess and improve their business processes (e.g. CMMI or OMG-BPMM). In fact, there are now so many BPMMs to choose from that organisations risk selecting one that does not fit their needs or one of substandard quality. This book presents a study that distinguishes process management from process orientation so as to arrive at a common understanding. It also includes a classification study to identify the capability areas and maturity types of 69 existing BPMMs, in order to strengthen the basis of available BPMMs. Lastly it presents a selection study to identify criteria for choosing one BPMM from the broad selection, which produced a free online selection tool, BPMM Smart-Selector.
  gartner marketing maturity model: Understanding Digital Marketing Damian Ryan, 2020-11-03 Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
  gartner marketing maturity model: Nation branding Keith Dinnie, 2010-05-14 Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
  gartner marketing maturity model: Gartner Group Symposium ITxpo , 1998
  gartner marketing maturity model: Data Quality Rupa Mahanti, 2019-03-18 “This is not the kind of book that you’ll read one time and be done with. So scan it quickly the first time through to get an idea of its breadth. Then dig in on one topic of special importance to your work. Finally, use it as a reference to guide your next steps, learn details, and broaden your perspective.” from the foreword by Thomas C. Redman, Ph.D., “the Data Doc” Good data is a source of myriad opportunities, while bad data is a tremendous burden. Companies that manage their data effectively are able to achieve a competitive advantage in the marketplace, while bad data, like cancer, can weaken and kill an organization. In this comprehensive book, Rupa Mahanti provides guidance on the different aspects of data quality with the aim to be able to improve data quality. Specifically, the book addresses: -Causes of bad data quality, bad data quality impacts, and importance of data quality to justify the case for data quality-Butterfly effect of data quality-A detailed description of data quality dimensions and their measurement-Data quality strategy approach-Six Sigma - DMAIC approach to data quality-Data quality management techniques-Data quality in relation to data initiatives like data migration, MDM, data governance, etc.-Data quality myths, challenges, and critical success factorsStudents, academicians, professionals, and researchers can all use the content in this book to further their knowledge and get guidance on their own specific projects. It balances technical details (for example, SQL statements, relational database components, data quality dimensions measurements) and higher-level qualitative discussions (cost of data quality, data quality strategy, data quality maturity, the case made for data quality, and so on) with case studies, illustrations, and real-world examples throughout.
  gartner marketing maturity model: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
  gartner marketing maturity model: Advances in Digital Science Tatiana Antipova, 2021-03-14 This book gathers selected papers that were submitted to the 2021 International Conference on Advances in Digital Science (ICADS 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multi-disciplinary research on Conference topics (https://ics.events/icads-2021/). ICADS 2021 was held on February 19–21, 2021. An important characteristic feature of Conference is the short publication time and world-wide distribution. Written by respected researchers, the book covers a range of innovative topics related to: Advances in Digital Agriculture & Food Technology, Advances in Digital Economics, Advances in Digital Education, Advances in Public Health Care, Hospitals & Rehabilitation, Advances in Digital Social Media, Advances in Digital Technology & Applied Sciences, Advances in E-Information Systems, and Advances in Public Administration. This book is useful for private and professional non-commercial research and classroom use (e.g. sharing the contribution by mail or in hard copy form with research colleagues for their professional non-commercial research and classroom use); for use in presentations or handouts for any level students, researchers, etc.; for the further development of authors’ scientific career (e.g. by citing, and attaching contributions to job or grant application).
  gartner marketing maturity model: Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2019-11-01 Business practices are constantly evolving in order to meet growing customer demands. Evaluating the role of logistics and supply chain management skills or applications is necessary for the success of any organization or business. As market competition becomes more aggressive, it is crucial to evaluate ways in which a business can maintain a strategic edge over competitors. Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications is a vital reference source that centers on the effective management of risk factors and the implementation of the latest supply management strategies. It also explores the field of digital supply chain optimization and business transformation. Highlighting a range of topics such as inventory management, competitive advantage, and transport management, this multi-volume book is ideally designed for business managers, supply chain managers, business professionals, academicians, researchers, and upper-level students in the field of supply chain management, operations management, logistics, and operations research.
  gartner marketing maturity model: Mobile and Wireless Technologies 2017 Kuinam J. Kim, Nikolai Joukov, 2017-06-14 This book gathers the proceedings of the 4th International Conference on Mobile and Wireless Technology (ICMWT), held in Kuala Lumpur, Malaysia in June 2017, an event that provides researchers and practitioners from both academia and industry with a platform to keep them abreast of cutting-edge developments in the field. The peer-reviewed and accepted papers presented here address topics in a number of major areas: Mobile, Wireless Networks and Applications; Security in Mobile and Wireless; Mobile Data Management and Applications; Mobile Software; Multimedia Communications; Wireless Communications; and Services, Application and Business.
  gartner marketing maturity model: E-business In The 21st Century: Essential Topics And Studies (Second Edition) Jun Xu, Xiang-zhu Gao, 2021-02-04 In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.This unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.The must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge/skills and planning their e-business initiatives.
  gartner marketing maturity model: The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management Hossein Bidgoli, 2010-01-12 The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. The Handbook of Technology Management fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
  gartner marketing maturity model: Customer Data Platforms Martin Kihn, Christopher B. O'Hara, 2020-11-06 Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
  gartner marketing maturity model: Business Driven PMO Setup Mark Price Perry, 2009-05-15 Featuring contributions from more than 20 distinguished executives and subject matter experts, this unique reference challenges various traditional approaches and strategies for the PMO and explains how to set up a business-driven PMO using an extensively proven roadmap adaptable to any type or size organization.
  gartner marketing maturity model: The Building Blocks of Sales Enablement Mike Kunkle, 2021-09-14 The Ultimate Sales Framework for Achieving Business Success Sales enablement is no longer the new kid on the block. Having grown rapidly in recent years, it’s now considered a best practice at many sales organizations. But there’s little alignment across the sales profession on what sales enablement is or how to achieve it, nor is there a formalized strategy on what a sales enablement practice is or requires. In his new book The Building Blocks of Sales Enablement, sales enablement expert Mike Kunkle addresses these issues and presents a proven approach that both supports sales talent and achieves true business results. Kunkle lays out an easy-to-follow structure through the concept of building blocks, interconnected by systems thinking and supported by a consistent cadence of training, coaching, and content. Comprehensive and versatile, this book is for senior sales leaders and sales enablement leaders who are starting or evolving a sales enablement function as well as for struggling sales practitioners to use as a diagnostic tool and road map. Chapters detail how to use each building block, with reflective questions and guidance for creating your own analysis and tools. The book also includes a chapter on sales onboarding, separate chapters on how to integrate communication and support services, and recommended resources. Impactful sales enablement projects are basically change management initiatives in disguise. Use the building blocks framework to navigate challenges, measure successes, and determine a path forward to improving business outcomes.
  gartner marketing maturity model: Applying Business Intelligence Initiatives in Healthcare and Organizational Settings Miah, Shah J., Yeoh, William, 2018-07-13 Data analysis is an important part of modern business administration, as efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations. Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. Applying Business Intelligence Initiatives in Healthcare and Organizational Settings incorporates emerging concepts, methods, models, and relevant applications of business intelligence systems within problem contexts of healthcare and other organizational boundaries. Featuring coverage on a broad range of topics such as rise of embedded analytics, competitive advantage, and strategic capability, this book is ideally designed for business analysts, investors, corporate managers, and entrepreneurs seeking to advance their understanding and practice of business intelligence.
  gartner marketing maturity model: Servitization in Industry Gunter Lay, 2014-06-13 This book summarizes the “interim result” of the servitization activities in manufacturing industries. While the early literature on servitization tended to stress only its advantages, more recently, scholars have also started to refer to the challenges associated with servitization. This book attempts to give a balanced picture of servitization. The book is structured in four parts: Part I introduces the topic by presenting the most recent academic discussion about servitization and uses an empirical analysis to show the degree of servitization across Europe. The results of this analysis are then compared to the discussion in the literature. This comparison highlights the existing discrepancies between the rather euphoric literature and the more skeptical practical experience. The second and third parts attempt to explain these discrepancies by taking as a starting point the assumption that servitization recommendations have to consider the heterogeneity of the manufacturing sector and the capabilities of the provider. Part II presents articles which analyze the specific characteristics of different sectors with their barriers and potentials and presents frameworks for a successful servitization of the core sectors in European manufacturing industries which include, e.g. aeronautics, automotive, ICT, chemical industries, pulp and paper industries and different engineering sectors. Part III focuses on companies’ capabilities which are necessary for successful servitization. These include strategic management, marketing, organization, innovation, engineering, human resources, controlling, quality and networks. All the contributions in parts II and III add up to a detailed picture of servitization for sectors and functions and indicate the practical implications for enterprises in manufacturing industries. The fourth part concludes the book with a chapter summarizing the findings and giving an outlook of servitization in manufacturing industries, its challenges and future developments.
Gartner是一个什么样的机构？ - 知乎
Gartner（高德纳）成立于1979年，是全球最具权威的IT研究公司，其名头在顾问研究领域，可以说是无人不知无人不晓，在鼓公司拥有 1,200多位世界级分析专家。在全球的IT产业中，Gartner …

Gartner魔力象限为什么会受到重视？ - 知乎
Gartner由Gartner研究与咨询服务、Gartner顾问、Gartner评测、Gartner社区四部分组成，在此我们不做过多阐述。 二维模型阐释公司实力四个象限评判企业差异 最为大家熟知的“Gartner魔 …

如何获取Gartner报告，付费账号怎么申请，年费多少？ - 知乎
其实也能找到一些渠道可以低价获取报告，之前试过以几百块的价格买过Gartner报告（比如技术成熟度曲线等），亲测过，如果需要可以私信我，我有空的情况下尽量传授经验。

普及一下什么是大数据技术？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …

IDC研究方向，报告与Gartner 的主要区别是什么？ - 知乎
Gartner数据这块比较弱，分析师团队基本都Base在北美，没有数据相关的常规报告，中国分析师团队规模较小，常规报告都是全球的，基本不划分区域，不接地气。但是技术趋势分析和厂商 …

为人熟知的世界权威市场数据调查机构都有哪些？ - 知乎
为人熟知的世界权威市场数据调查机构都有哪些？ - 知乎

如何评价Gartner 刚发布的2020年 《NDR（网络威胁检测及响 …
问题一、Gartner为什么把原来的《NTA全球市场指南》调整成了《NDR全球市场指南》？ NDR可以看作是NTA的进化版，都属于流量威胁检测设备。 Gartner把原来的NTA调整成NDR的原 …

EDR（终端检测与响应）和传统杀毒软件有什么区别？ - 知乎
EDR，是端点检测与响应(Endpoint Detection & Response，EDR)的缩写，Gartner 于 2013 年定义了这一术语，被认为是一种面向未来的终端解决方案，以端点为基础，结合终端安全大数据 …

如何获得Gartner、iSuppli、IDC之类的原报告？ - 知乎
我有过两种免费获得Gartner报告的经历： 1. 用大学邮箱注册，@unimelb.edu.au 我们学校有部分订阅。（母校威武）你们可以用所在组织邮箱注册一下，说不定订阅了。 2. 去领导者象限的 …

什么是BI，当前国内外BI的现状，BI的应用状况？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …

Developing Data and Analytics Maturity - Theseus
Dec 15, 2018 · 3.3 Maturity models 14 3.3.1 Gartner’s Enterprise Information Model (EIM) and IT Score Overview for BI and Analytics 14 3.3.2 IBM Big Data and Analytics maturity Model 18 …

Gartner Marketing Maturity Model - advocacy.ccrjustice.org
Gartner Marketing Maturity Model: julie s wolf pack wikipedia - Aug 15 2023 web julie s wolf pack is a 1997 novel written by jean craighead george it is the second sequel to the newbery medal …

PPM Maturity Model - PM Solutions
Project Portfolio Management Maturity Model: Organized by Level of Maturity 59 Chapter 5 Integrating Project & Portfolio Management 79 Appendix A Project Portfolio Management …

BUSINESS ANALYTICS MATURITY FRAMEWORK FOR INDIAN …
Academy of Marketing Studies Journal Volume 29, Special Issue 1, 2025 2 1528-2678-29-S1-005 ... maturity model (TDWI, 2009), the Gartner Business Intelligence Maturity Model, the …

Gartner Marketing Maturity Model [PDF] - gtmo.ccrjustice.org
Gartner Marketing Maturity Model: only your poodle knows the password combined hand pdf - Apr 03 2023 web not only to understand his dog better but also to know exactly how to get the …

IT Infrastructure Maturity Model (ITI-MM) A Roadmap to …
ITI-MM: A Roadmap to Agile IT Infrastructure Unrestricted ii Further Research Application in more assessments: The validity of ITI-MM would increase once

Infrastructure Automation Maturity Model - DevOps.com
Infrastructure Automation Maturity Model 4 INFRASTRUCTURE AUTOMATION MATURITY MODELTM The Infrastructure Automation Maturity ModelTM is built around real-world factors …

Roadmap for Your Infrastructure — The Gartner …
IT Infrastructure Maturity Model Gartner´s Infrastructure Maturity Model identifies 6 development stages – how far has your infrastructure got? The model helps you to self-evaluate and build a …

GARTNER’S AI MATURITY MODEL: MAXIMIZE YOUR …
Gartner has released an AI maturity model that segments companies into five levels of maturity regarding an organization’s use of AI. Most companies today fall under Level 1 …

Where are you on the ecommerce maturity curve?
Forrester's Ecommerce Maturity Model Forrester’s E-commerce Maturity Model classifies ecommerce competence and scalability of organizations. It is divided into four stages that …

Roadmap to Assess and Advance IT Maturity in Manufacturing
major industry segments. In the 2021 Gartner Business Benefits of Operating Model Choices Survey, manufacturing was the least mature industry of those providing results, with 35% …

The AI Maturity Framework - Amazon Web Services, Inc.
The AI Maturity Framework: Executive Blueprint 37 Glossary 38. 3 About Element AI WHITEPAPER About Element AI Element AI develops AI-powered solutions and services that …

Digital maturity for O&G - Deloitte United States
Additionally, a structured digital operating model that ensures alignment between strategy and execution, with clear business goals and fundamental elements such as change management. …

Project management maturity and excellence models: …
Maturity Model (Gartner) • Project level: PjM3 (Axelos), OPM3 (PMI), PMMM (PM Solutions), KPMMM (Kerzner), PPM Maturity Model (Gartner), Prosci Change MMM, PRO (IPMA-USA) …

Generative AI Surveys - Gartner
Marketing Leaders are saying… "[Marketing teams] should be using generative AI in all aspects of marketing. Content, digital ad copies, SEO suggestions, brand video and infographics." …

Development of a Purchasing and Supply Management …
Jul 30, 2014 · an original Purchasing Maturity Framework will be presented. Contrary to the large part of the published maturity models in PSM, this model is rather designed as a management …

Defining and operationalising a SOC Target Operating Model …
1.1 Mapping the Gartner framework to SOC-CMM To understand the relationship between the Gartner paper and the SOC-CMM, a brief introduction of the Gartner framework is required. …

AI Maturity - CognitivePath
For most organizations, this maturity model is aspirational. Because artificial intelligence is moving so quickly, most organizations are in the early stages of AI maturity. None earns consistently …

Magic Quadrant for Disaster Recovery as a Service - HubSpot
Jun 16, 2016 · Even though substantial market growth and increased provider service maturity have occurred, it is still difficult for many organizations to know whether they are making …

Customer relationship management maturity model (CRM3): …
With the passage of time, marketing model is changing from the product-centered to the ... In this paper, we propose a maturity model to determine the current and optimal states in CRM. To …

Social Security Administration Analytics Center of Excellence
Gartner Business Intelligence Model ... with the overarching maturity model and the attribute slides Levels –for each subcategory, there are five levels of maturity (1-5). Not pictured here is …

Sales and Operations Planning eBook - Kinaxis
Numerous maturity models have been developed for S&OP. Most are variations of the same theme, with four or !ve stages from immature to mature. As one example, Gartner calls these …

The CRM Maturity eBook - Collier
The Collier Pickard CRM Maturity model The model for RM Maturity has four levels: You must assess your current position within the model before you jump into RM improvements. You …

Data Governance Part II: Maturity Models – A Path to …
Data Governance Part II: Maturity Models – A Path to Progress 3 architecture. If state government does not have quality data and information, it will not achieve its objectives. Flawed data and …

Exploring Level 2 of the Program Portfolio Management …
processes and attributes to those in the Gartner model. This can help focus attention on areas where the greatest improvement is needed. Gartner's PPM Maturity Model has five levels, …

masteRing the hype CyCle - Gartner
Number of articles using the term business model from 1990 to 2006 Source: Gartner research using Factiva. 1990 1992 1994 1996 1998 2000 2002 2004 2006 News references 80,000 ...

MDM Components and the Maturity Model - Knowledge …
model for every data object type. The master object model for each master data type should be resilient to the differences between existing replicated data instance models. This suggests …

Agenda Overview for Multichannel Marketing, 2015 - Gartner
Gartner's Digital Marketing Transit Map will give multichannel marketers a comprehensive ... "Maturity Model for Digital Marketing Operations" "Market Guide for Advanced Marketing …

Federal Data Strategy Data Governance Playbook
It is critical that all agencies make progress on data governance and maturity. This playbook describes these activities in a recommended order: 1. Play 1 – Data Governance a. Step 1: …

FEATURE - Deloitte United States
Target operating model Before addressing the value of an operating model, we must first acknowledge the potential for wide-spread confusion and disagreement: Poll any number of …

WHITE PAPER - ThreatConnect
Yet, with very little industry standards around what TI is and what it isn’t, Gartner’s definition[1] – on the following page –comes the closest to being complete. ... Not surprisingly, this stage on …

Overcoming the Blockers: Analytics Adoption Strategies Used …
Figure 2 Earlier Gartner Analytics Maturity Model (Source: Gartner) In 2017, Gartner released the maturity model called 2.0 (shown in Figure 3). This model showed the BICC maturing into …

Dataflux Data Management Approach - SAS
Data Governance Maturity Model Sales Force Automation Database Marketing EMR IT-driven projects Duplicate, inconsistent data Inability to adapt to business changes Data Warehouse ...

The ‘Zero Trust’ Model in Cybersecurity: Towards …
Jun 10, 2022 · 3 Best practices and steps for a successful deployment of the zero-trust model 3.1 Ensuring buy-in across the organization with tangible impact 3.2 Understanding and mapping …

GARTNER FOR SUPPLY CHAIN LEADERS
For more information, email info@gartner.com or visit gartner.com. Produced by Marketing Communications EUGSCPNSPDOVRW050112 Created Date 6/27/2012 9:36:27 AM

Monitoring Maturity Model - HubSpot
6 Level 2 In-depth monitoring Pros and Cons of Level 2 + Monitoring from multiple perspectives creates more in-depth insight + Great collection of data available to root-cause issues – Not …

ASSESSING E&C PROGRAM MATURITY - Ethics
Framework provides a tiered maturity model for each of the five HQP principles and their underlying supporting objectives. The framework model and materials are free. They include …

LEADERS ANALYTICS SUPPLY CHAIN 4.0 SOFTWARE …
Gartner defines excellence as demonstrating leadership toward a demand-driven ideal. Our Demand Driven Value Network (DDVN) model has seven dimensions with inter-related areas …

DMMM: Data Management Maturity Model - Research …
Keywords-Maturity Assessment, Data Management, Maturity Model, Maturity Enablers, Data Capabilities, Maturity Roadmap I. architectINTRODUCTION Nowadays, organizations are …

Evaluating Business Process Management Maturity - DiVA
development, marketing, cross-function coordination and other major elements. This thesis is focusing on how to apply BPM maturity model to evaluate a company’s BPM maturity level …

E-GOVERNMENT MATURITY MODELS ACOMPARATIVE STUDY
2.8. Gartner Group Open Government Maturity Model Gartner group [11] developed a four stage maturity model of e-government defined as follows: • The 1st stage is “Web presence”: At this …

Exploring Level 3 of the Program Portfolio Management …
processes and attributes to those in the Gartner model. This can help focus attention on areas where the greatest improvement is needed. Gartner's PPM Maturity Model has five levels, …

How to choose a PIM - advellence.com
Create a Master Data Roadmap With Gartner® MDM Maturity Model, Sally Parker, Simon Walker, 27 June 2022. Gartner® is registered trademark and servicemark of Gartner®, Inc and/or its …

The Path to AI Maturity - f.hubspotusercontent30.net
within the three highest levels of AI maturity according to Gartner’s AI Maturity Model: Operational, Systemic, and Transformational . • Companies in the Systemic and …

The High-Impact HR Operating Model - Deloitte United States
The High-Impact HR Operating Model outlines a next evolution for the way HR can work. It moves beyond a concept of service delivery to a way of operating where each component’s purpose …

Evolving Digital Transformation-200922 - Boston Consulting …
Sources: 2017 Gartner CEO and Senior Business Executive Survey; BCG Global Digital Transformation Survey 2020 (April−June, 2020). Note: N = 825. 1Including partial self-funding. …

Gartner for Marketers Gartner’s Digital Commerce Maturity …
Gartner clients have access to expert guidance, as well as our proprietary Digital Commerce Maturity Model. They use this tool to assess their current maturity and determine a path to …

How Mature Is Your KM Program? - APQC
This five-step maturity model, which was developed in 2007 as part of an APQC KM Advanced Working Group project, describes the status of an organization’s KM program. Each level of …

Towards An Artificial Intelligence Maturity Model: From …
Towards An Artificial Intelligence Maturity Model: From Science Fiction To Business Facts Sulaiman Alsheiabni ... Gartner 2018, Ovum, 2017), the relations between an AI maturity …

AI Ethics Maturity Model - Salesforce AI Research
identified a maturity model for building an ethical (or “trusted” or “responsible,” choose your own word) AI practice. Introduction ... Gartner predicts that through 2022, 85% of AI projects will …