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| gartner hype cycle for emerging technologies 2022: Software Product Management Hans-Bernd Kittlaus, Samuel A. Fricker, 2017-05-23 This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software. Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland. |
| gartner hype cycle for emerging technologies 2022: Crossing the Chasm Geoffrey A. Moore, 2009-03-17 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
| gartner hype cycle for emerging technologies 2022: From Emerging Technologies to Business Opportunities Amy Van Looy, |
| gartner hype cycle for emerging technologies 2022: Emerging Technologies in Computing Mahdi H. Miraz, Garfield Southall, Maaruf Ali, Andrew Ware, 2024-01-20 This book constitutes the refereed conference proceedings of the 6th International Conference on Emerging Technologies in Computing, iCETiC 2023, held at Southend-on-Sea, UK, in August 2023. The 15 revised full papers were reviewed and selected from 41 submissions and are organised in topical sections covering AI, expert systems and big data analytics; information and network security; cloud, IoT and distributed computing. |
| gartner hype cycle for emerging technologies 2022: Emerging And Evolving Business And Management Issues In Vietnam: Research And Practice Hoai Trong Nguyen, Dinh Thanh Su, Toan Luu Duc Huynh, Angelina Nhat-hanh Le, 2024-06-21 Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.The study of the transformation of a market-oriented economy is crucial to a successful transition, along with the advancements in exchange efficiency and effectiveness. The book also covers cultural intelligence and financial literacy among in terms of spending, saving, borrowing, and investment in Vietnam. |
| gartner hype cycle for emerging technologies 2022: Modern Banking and Digitalization Vitaliy Shpachuk, |
| gartner hype cycle for emerging technologies 2022: Reskilling the Workforce for Technological Advancement Meçik, Oytun, 2024-02-19 The modern workforce is continually evolving, presenting an ongoing challenge to business stakeholders, from workers to administration. Technological advancements, shifting consumer preferences, and the ever-changing global economic landscape have set the stage for a resounding conundrum. How can workers, employers, and society adapt to this rapidly transforming environment? Reskilling the Workforce for Technological Advancement presents an answer in the concept of reskilling existing workforces. As highlighted in the book, reskilling offers a path to not only address the challenges faced by individuals but also to propel businesses and society forward. The first issue at hand is the need for workers to continually develop new skills and adapt to new roles in response to technological advancements. Reskilling the Workforce for Technological Advancement presents a compelling solution by outlining how reskilling can open to new career opportunities, boost earning potential, and provide the necessary tools for individuals to remain competitive. |
| gartner hype cycle for emerging technologies 2022: Proceedings of CASICAM 2022 Khalid Zarbane, Zitouni Beidouri, 2023-07-29 This book contains selected papers from the conference CASICAM'22, presenting the latest advancements and discoveries in Additive Manufacturing (AM) technology. The chapters cover a wide range of topics related to AM, including design for additive manufacturing, functionally graded additive manufacturing (FGAM), new and innovative materials for AM, AM parts/processes modeling and simulation, AM process optimization, monitoring, and qualification, 4D printing, AM post-processing operations, AM product metrology and quality control, AM standards and certification, health, safety, and environment challenges, education, training, and research strategy, and AM applications and challenges. |
| gartner hype cycle for emerging technologies 2022: Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse Khang, Alex, Shah, Vrushank, Rani, Sita, 2023-07-03 The recent advancements in the field of the internet of things (IoT), AI, big data, blockchain, augmented reality (AR)/virtual reality (VR), cloud platforms, quantum computing, cybersecurity, and telecommunication technology enabled the promotion of conventional computer-aided industry to the metaverse ecosystem that is powered by AR/VR-driven technologies. In this paradigm shift, the integrated technologies of IoT and AI play a vital role to connect the cyberspace of computing systems and virtual environments. AR/VR supports a huge range of industrial applications such as logistics, the food industry, and manufacturing utilities. AI-Based Technologies and Applications in the Era of the Metaverse discusses essential components of the metaverse ecosystem such as concepts, methodologies, technologies, modeling, designs, statistics, implementation, and maintenance. Covering key topics such as machine learning, deep learning, quantum computing, and blockchain, this premier reference source is ideal for computer scientists, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students. |
| gartner hype cycle for emerging technologies 2022: Virtual Reality and Artificial Intelligence Matteo Zaralli, 2024-02-29 Technology is rapidly transforming the way people learn and train, and the integration of virtual reality (VR) and artificial intelligence (AI) could be the next big breakthrough. With the advent of Web 3.0 and the Metaverse, there are endless possibilities for creating immersive and engaging learning environments. However, there is also a need to address the risks and challenges that these technologies present. This book explores the risks and opportunities of VR and AI for coaching and training, with an eye toward the emerging trends of Web 3.0 and the Metaverse. Coaching and training have become increasingly important for companies seeking to develop and retain talent. With the advent of VR and AI technology, there is an opportunity to create immersive and engaging learning environments that could greatly enhance the learning experience. However, there are also risks associated with the use of these technologies, such as data privacy and cybersecurity. This book provides an in-depth analysis of the risks and opportunities of VR and AI for coaching and training, to help startup and business executives understand how to use these technologies responsibly and effectively. We need a new perspective. The book discusses the intersection of various major subjects and topics: business, innovation, technology, and philosophy in terms of critical thinking. The transition we are experiencing through this new Intelligent Revolution is very important, and soon everyone will witness the shift from e-learning to v-learning. |
| gartner hype cycle for emerging technologies 2022: Digital Business Annmarie Hanlon, 2024-03-15 Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon |
| gartner hype cycle for emerging technologies 2022: Emerging Technologies in Distance Education George Veletsianos, 2010 Highlighted are the pedagogical, organizational, cultural, social, and economic factors that influence the adoption and integration of emerging technologies in distance education. Advice is offered on how educators can launch effective and engaging distance education initiatives, in response to technological advancements, changing mindsets, and economic and organizational pressures. |
| gartner hype cycle for emerging technologies 2022: Intelligent Computing Kohei Arai, 2023-10-02 This book is a collection of insightful and unique state-of the-art papers presented at the Computing Conference which took place in London on June 22–23, 2023. A total of 539 papers were received out of which 193 were selected for presenting after double-blind peer-review. The book covers a wide range of scientific topics including IoT, Artificial Intelligence, Computing, Data Science, Networking, Data security and Privacy, etc. The conference was successful in reaping the advantages of both online and offline modes. The goal of this conference is to give a platform to researchers with fundamental contributions and to be a premier venue for academic and industry practitioners to share new ideas and development experiences. We hope that readers find this book interesting and valuable. We also expect that the conference and its publications will be a trigger for further related research and technology improvements in this important subject. |
| gartner hype cycle for emerging technologies 2022: Mastering the Hype Cycle Jackie Fenn, Mark Raskino, 2008-10-14 It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This next big thing promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment. |
| gartner hype cycle for emerging technologies 2022: The AI Product Manager's Handbook Irene Bratsis, 2023-02-28 Master the skills required to become an AI product manager and drive the successful development and deployment of AI products to deliver value to your organization. Purchase of the print or Kindle book includes a free PDF eBook. Key Features Build products that leverage AI for the common good and commercial success Take macro data and use it to show your customers you’re a source of truth Best practices and common pitfalls that impact companies while developing AI product Book DescriptionProduct managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed. The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products. You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML. By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.What you will learn Build AI products for the future using minimal resources Identify opportunities where AI can be leveraged to meet business needs Collaborate with cross-functional teams to develop and deploy AI products Analyze the benefits and costs of developing products using ML and DL Explore the role of ethics and responsibility in dealing with sensitive data Understand performance and efficacy across verticals Who this book is for This book is for product managers and other professionals interested in incorporating AI into their products. Foundational knowledge of AI is expected. If you understand the importance of AI as the rising fourth industrial revolution, this book will help you surf the tidal wave of digital transformation and change across industries. |
| gartner hype cycle for emerging technologies 2022: Research Handbook on Law and Technology Bartosz Brożek, Olia Kanevskaia, Przemysław Pałka, 2023-12-11 This thorough and incisive Research Handbook reconstructs the scholarly discourses surrounding the field of law and technology, discussing the salient legal, governance and societal problems stemming from the use of different technologies, and how they should be treated under various legal frameworks. This title contains one or more Open Access chapters. |
| gartner hype cycle for emerging technologies 2022: Emerging Technologies for Education Tien-Chi Huang, Rynson Lau, Yueh-Min Huang, Marc Spaniol, Chun-Hung Yuen, 2017-11-18 This book constitutes the thoroughly refereed post-workshop proceedings of the Second International Symposium, SETE 2017, held in conjunction with ICWL 2017, Cape Town, South Africa, in September 2017. The 52 full and 13 short papers were carefully reviewed and selected from 123 submissions. This symposium attempts to provide opportunities for the crossfertilization of knowledge and ideas from researchers in diverse fields that make up this interdisciplinary research area. |
| gartner hype cycle for emerging technologies 2022: The Application of Emerging Technology and Blockchain in the Insurance Industry Kiran Sood, Simon Grima, Ganga Sharma, Balamurugan Balusamy, 2024-02-20 This book is a unique guide to the disruptions, innovations, and opportunities that technology provides the insurance sector and acts as an academic/industry-specific guide for creating operational effectiveness, managing risk, improving financials, and retaining customers. It also contains the current philosophy and actionable strategies from a wide range of contributors who are experts on the topic. It logically explains why traditional ways of doing business will soon become irrelevant and therefore provides an alternative choice by embracing technology. Practitioners and students alike will find value in the support for understanding practical implications of how technology has brought innovation and modern methods to measure, control, and evaluation price risk in the insurance business. It will help insurers reduce operational costs, strengthen customer interactions, target potential customers to provide usage-based insurance, and optimize the overall business. Retailers and industry giants have made significant strides in adopting digital platforms to deliver a satisfying customer experience. Insurance companies must adjust their business models and strategies to remain competitive and take advantage of technology. Insurance companies are increasingly investing in IT and related technologies to improve customer experience and reduce operational costs. Innovation through new technologies is a key driver of change in the financial sector which is often accompanied by uncertainty and doubt. This book will play a pivotal role in risk management through fraud detection, regulatory compliances, and claim settlement leading to overall satisfaction of customers. |
| gartner hype cycle for emerging technologies 2022: Human-Computer Interaction Constantine Stephanidis, Gavriel Salvendy, 2024-09-28 The pervasive influence of technology continuously shapes our daily lives. From smartphones to smart homes, technology is revolutionizing the way we live, work and interact with each other. Human-computer interaction (HCI) is a multidisciplinary research field focusing on the study of people interacting with information technology and plays a critical role in the development of computing systems that work well for the people using them, ensuring the seamless integration of interactive systems into our technologically driven lifestyles. The book series contains six volumes providing extensive coverage of the field, wherein each one addresses different theoretical and practical aspects of the HCI discipline. Readers will discover a wealth of information encompassing the foundational elements, state-of-the-art review in established and emerging domains, analysis of contemporary advancements brought about by the evolution of interactive technologies and artificial intelligence, as well as the emergence of diverse societal needs and application domains. These books: · Showcase the pivotal role of HCI in designing interactive applications across a diverse array of domains. · Explore the dynamic relationship between humans and intelligent environments, with a specific emphasis on the role of Artificial Intelligence (AI) and the Internet of Things (IoT). · Provide an extensive exploration of interaction design by examining a wide range of technologies, interaction techniques, styles and devices. · Discuss user experience methods and tools for the design of user-friendly products and services. · Bridge the gap between software engineering and human-computer interaction practices for usability, inclusion and sustainability. These volumes are an essential read for individuals interested in human-computer interaction research and applications. |
| gartner hype cycle for emerging technologies 2022: Learning and Collaboration Technologies Panayiotis Zaphiris, |
| gartner hype cycle for emerging technologies 2022: Next Stop Metaverse Ralf T. Kreutzer, Sonja Klose, 2023-05-27 This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics. |
| gartner hype cycle for emerging technologies 2022: Digital Transformation Jacek Maślankowski, Bartosz Marcinkowski, Paulo Rupino da Cunha, 2023-09-20 This book constitutes the proceedings of the 15th PLAIS EuroSymposium on Digital Transformation, PLAIS EuroSymposium 2023, which took place in Sopot, Poland, in September 2023. The primary objective of the PLAIS EuroSymposium 2023 was to foster discussions on general issues pertaining to digital transformation and related topics. The papers selected this year are related to the use of machine learning, internet of things and social media. The 7 full papers included in this volume were carefully reviewed and selected from a total of 22 submissions. |
| gartner hype cycle for emerging technologies 2022: Introduction to Metaverse Rajan Gupta, Saibal K. Pal, 2023-11-29 This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.0, Digital Twin, Blockchain, Multiverse, Artificial Intelligence, Internet of Everything and Hyperautomation. The book also presents several use-cases and adoption areas of Metaverse technology, along with global outlook of top companies implementing this technology through major platforms and tools. The potential use of this technology for Public Sector is also explored in this book, apart from the suggested business framework for its adoption. Potential misuse and ethical concerns have also been summarised. This introductory book on Metaverse, written with a multidisciplinary approach, will provide readers with a clear understanding of what the Metaverse is, what technologies are involved in its creation, and its current as well as potential future applications, in a very simple manner. |
| gartner hype cycle for emerging technologies 2022: Digital Disruption and Media Transformation Alexander Godulla, Stephan Böhm, 2023-10-19 This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events. The book is intended for researchers in communication sciences and media research, as well as media practitioners who want to understand the causes and effects of digital transformation in the media industry. |
| gartner hype cycle for emerging technologies 2022: 21st Century Sports Sascha L. Schmidt, 2024-01-29 Discover the exciting future of sports in the digital age with 21st Century Sports: How Technologies Will Change Sports in the Digital Age. This thought-provoking book, now in its second edition, delves into the transformative power of technology on the world of sports within the next five to ten years and beyond. Written by esteemed academics from prestigious institutions like the Massachusetts Institute of Technology, Queensland University of Technology, and the University of Cambridge, alongside seasoned practitioners with extensive technological expertise, this collection of essays offers profound insights. Through their comprehensive analysis, the authors explore the profound impacts of emerging technologies such as artificial intelligence, the Internet of Things, blockchain, web3 and robotics on sports. Uncover how these technologies will revolutionize not only the nature of sports itself but also consumer behavior and existing business models. Athletes, entrepreneurs, and innovators working in the sports and other industries will find invaluable guidance to identify trendsetting technologies, gain deeper insights into their implications, and stay ahead of the competition, both on and off the field. In this new edition, a special focus is given to technology convergence, featuring chapters on the future of fandom, sports in the third connected age and in new digital worlds like the Metaverse. This book is your gateway to the dynamic world where technology and sports intersect, offering a compelling vision of what lies ahead. |
| gartner hype cycle for emerging technologies 2022: Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration Fields, Ziska, 2023-05-01 Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the worlds population. A small portion of the worlds population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians. |
| gartner hype cycle for emerging technologies 2022: Essentials of Blockchain Technology Kuan-Ching Li, Xiaofeng Chen, Hai Jiang, Elisa Bertino, 2019-11-01 Blockchain technologies, as an emerging distributed architecture and computing paradigm, have accelerated the development/application of the Cloud/GPU/Edge Computing, Artificial Intelligence, cyber physical systems, social networking, crowdsourcing and crowdsensing, 5G, trust management, and finance. The popularity and rapid development of Blockchain brings many technical and regulatory challenges for research and academic communities. This book will feature contributions from experts on topics related to performance, benchmarking, durability, robustness, as well data gathering and management, algorithms, analytics techniques for transactions processing, and implementation of applications. |
| gartner hype cycle for emerging technologies 2022: Creativity, Innovation and Entrepreneurship Evangelos Markopoulos, Ravindra S. Goonetilleke and Yan Luximon, 2023-07-19 Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), July 20–24, 2023, San Francisco, USA |
| gartner hype cycle for emerging technologies 2022: Serving the Customer Thomas Aichner, 2023-01-01 This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium-sized and globally operating companies. The 13 chapters are organized in four parts, starting with (I) value creation and selling services, followed by (II) business negotiations and sales in B2B, (III) using technology and innovation to increase sales and study consumers, and finishing with two chapters about sales competencies on the one hand and a critical piece about consumption on the other hand under (IV) selling more or consuming less?The European perspective adopted in the book provides both international researchers and entrepreneurs, as well as those already working in Europe, with a better understanding of the market and the dynamics in the consumer and business sectors. Excerpt from the content The meaning of value creation and value-in-use in selling services The vital role of pricing, customer participation, and the responsibilities of front-line employees How to negotiate the sale in B2B and purchase of three distinct types of business services How, why, and under which circumstances retailers are considering machine learning forecasting methods to increase sales Proposal for an autonomous consumer business, which is about fully automating transactions between a seller and a buyer How the Net Promoter Score works and why it can be both beneficial but also viewed skeptically Which specific competencies sales professionals must possess to succeed and sell well The downsides and threats of our economic system with a single-minded focus on the growth of sales or revenues |
| gartner hype cycle for emerging technologies 2022: The Upside of Disruption Terence Mauri, 2024-09-04 Discover why not taking a risk is the biggest risk of all In The Upside of Disruption: The Path To Leading and Thriving in the Unknown, renowned disruption thinker and best-selling author Terence Mauri delivers a compelling set of mindset shifts for today's unique leadership challenges. In the book, you'll find the future-ready insights and tools you need to lead for today and prepare your organization for tomorrow. The author explains why so many of us continually overestimate the risks of bold decisions while underestimating the downsides of standing still for too long in an increasingly complex and volatile world. You'll learn about the upside of disruption and how to turn it into a tailwind for laser-like focus and strategic courage. You'll also find: Discussions of why good leaders learn but great leaders unlearn The key to unlocking cultures of courage over conformity Actionable strategies to sharpen the future readiness muscle and find the upside in disruption A singularly engaging new take on leading the future that uniquely favors the bold, The Upside of Disruption will earn a place in the libraries of managers, executives, board members, entrepreneurs, and founders looking for a new and resilient path forward. |
| gartner hype cycle for emerging technologies 2022: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2012-10-12 Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. |
| gartner hype cycle for emerging technologies 2022: Collaborative Networks in Digitalization and Society 5.0 Luis M. Camarinha-Matos, |
| gartner hype cycle for emerging technologies 2022: Digital Technology and Justice Tania Sourdin, Jacqueline Meredith, Bin Li, 2020-11-24 Justice apps – mobile and web-based programmes that can assist individuals with legal tasks – are being produced, improved, and accessed at an unprecedented rate. These technologies have the potential to reshape the justice system, improve access to justice, and demystify legal institutions. Using artificial intelligence techniques, apps can even facilitate the resolution of common legal disputes. However, these opportunities must be assessed in light of the many challenges associated with app use in the justice sector. These include the digital divide and other accessibility issues; the ethical challenges raised by the dehumanisation of legal processes; and various privacy, security, and confidentiality risks. Surveying the landscape of this emergent industry, this book explores the objectives, opportunities, and challenges presented by apps across all areas of the justice sector. Detailed consideration is also given to the use of justice apps in specific legal contexts, including the family law and criminal law sectors. The first book to engage with justice apps, this book will appeal to a wide range of legal scholars, students, practitioners, and policy-makers. |
| gartner hype cycle for emerging technologies 2022: Applications of Emerging Technologies and AI/ML Algorithms Manoj Kumar Tiwari, Madhu Ranjan Kumar, Rofin T. M., Rony Mitra, 2023-07-01 This book provides practical insights into applications of the state-of-the-art of Machine Learning and Artificial Intelligence (AI) for solving intriguing and complex problems in procurement and supply chain management. The application domain includes perishable food supply chain, steel price prediction, electric vehicle charging infrastructure design, contract price negotiation, reverse logistics network design, and demand forecasting. Further, the book highlights the advanced topics in the procurement field, like AI in green procurement and e-procurement in the pharma sector. Furthermore, the book covers applications of well-established methodologies such as heuristics, optimization, game theory, and MCDM based on the nature of the problem. The inclusion of the vaccine supply chain digital twin and blockchain-based procurement signals the significance of the book. This book is a comprehensive guide for industry professionals to understand the power of data analytics, enabling them to improve efficiency and effectiveness in the procurement and supply chain sectors. |
| gartner hype cycle for emerging technologies 2022: Proceedings of the 2nd International Conference Engineering Innovations and Sustainable Development Valentina Mantulenko, 2023-07-20 This book presents the contributions from the 2nd International Conference Engineering Innovations and Sustainable Development, held in Samara, Russia on April 20–21, 2023. By presenting international research on various sustainability issues, it includes topics such as current trends in industrial and agricultural development, innovations in the construction and transport sectors, problems concerning the financing of innovative activities and governmental support for innovations, and engineering competences and skills in the era of new technologies. It also covers the economic, environmental, and informational aspects of sustainable development in the context of innovations. Finally, the book addresses theoretical and practical aspects by studying the phenomenon of sustainability and engineering development in terms of comparing international experiences. It provides significant value for scientists, teachers, and students of higher educational institutions, and specialists, who are researching sustainable development issues in the era of engineering innovations. |
| gartner hype cycle for emerging technologies 2022: The Handbook of Board Governance Richard Leblanc, 2024-03-20 Explore the practical realities of corporate governance in public, private, and not-for-profit environments In the newly revised third edition of The Handbook of Board Governance: A Comprehensive Guide for Public, Private and Not for Profit Board Members, award-winning professor and lawyer Dr. Richard Leblanc delivers a comprehensive overview of all relevant topics in corporate governance. Each chapter is written by a subject matter expert working in academia or industry and illuminates a different area of board governance: value creation and the strategic role of the Board, risk governance and oversight, board composition and diversity, the role of the board chair, blind spots and trendspotting in the boardroom, audit committee efficacy, and more. This latest edition contains updated coverage of a wide variety of key topics, including: Governing, auditing, and working from home, as well as conducting virtual and hybrid meetings New and necessary skillsets for directors, including contemporary environmental, social, and governance considerations for firms Diversity, equity, and inclusion issues impacting boards and firms, as well as the risks posed by corruption, organized crime, and cyber-crime An essential resource for board members and directors of organizations of all kinds, The Handbook of Board Governance is also an important source of information for managers and executives seeking greater understanding of the role of the board in the day-to-day and long-term management of a modern firm. |
| gartner hype cycle for emerging technologies 2022: Smart Manufacturing Hebab A. Quazi, Scott M. Shemwell, 2023-04-26 The manufacturing industries remain the foundation of local, regional, and global economies. Manufacturing plants operate in dynamic markets that demand upgrading with transformational technologies for maintaining profitability, competitiveness, and business sustainability. Yet most manufacturing plants currently use technologies that are no longer competitive, and industry leaders face an overwhelming array of operational challenges that require agile and enhanced transformational solutions. This book offers manufacturers effective strategies and tools for the adoption and implementation of advanced operational technologies to ensure long-term innovation, efficiency, and profitability. Covers advanced automation integration in manufacturing, including digitization, AI, machine learning, IIoT, and cybersecurity Describes innovation, development, and integration of control technologies for sustainable manufacturing Explains how to upgrade existing manufacturing plants for the global market Shows how to apply emerging technologies including asset optimization and process integration for product lifecycle improvements, plant operation and maintenance enhancement, and supply chain integration This book serves as a strategic guide to applying advanced operational technologies for engineers, industry professionals, and management in the manufacturing sector. |
| gartner hype cycle for emerging technologies 2022: Nonprofit Digital Transformation Demystified Ali A. Gooyabadi, Zahra GorjianKhanzad, Newton Lee, 2024-01-15 In this compelling journey into Digital Transformation (DT) tailored for Nonprofit Organizations (NPOs), this book unravels the intricacies of technological integration. Grounded in over one hundred years of extensive research by authors and the editor, real-world examples, and using the San Diego Diplomacy Council (SDDC) as a primary case study, it introduces a tailored Digital Maturity Model (DMM) for NPOs. At the heart of this transformation are three pivotal pillars: Culture, Ethics, and Security. Part I sets the stage, painting a landscape of how NPOs have intertwined with the digital realm. As technology's omnipresence surges, Chapter Two offers a panorama of DT's historical and contemporary intersections with the nonprofit sector. The subsequent chapter emphasizes the stark reality: for many NPOs, digital adaptation is no longer about relevance but survival. Part II delves into the comparative digital strategies of NPOs and their for-profit counterparts in Chapter 4, highlighting the need for tailored approaches. Chapter 5 explores the Nonprofit Digital Maturity Model (NDMM), using the San Diego Diplomacy Council as a focal point. The journey then unfolds further in Chapter 6, which casts a spotlight on the strategic execution of DT in NPOs, weaving in comprehensive analyses to dissect the forces shaping an NPO's digital trajectory. Part III dives deeper, with Chapter 7 laying the foundation of the NDMM. The subsequent chapter meticulously unpacks the NDMM, culminating in Chapter 9, which emphasizes the pillars of DT—Culture, Ethics, and Security—forming the essence of the Nonprofit DT Strategic Framework (NDTSF). This chapter also crafts a tailored roadmap for NPOs, charting a comprehensive DT course. Concluding with a forward-looking stance, Chapter 10 thrusts readers into the enthralling fusion of AI and NPOs, exploring transformative potentials and ethical concerns. Through real-world cases, it positions AI as both a potent tool and a vital dialogue for NPOs. Essentially, this book equips NPOs with tools like the NDMM and insights from successful DT narratives. It seeks to provide a practical guide for nonprofits through their DT journey, ensuring they harness technology ethically and effectively without compromising their core values. |
| gartner hype cycle for emerging technologies 2022: Towards Energy Smart Homes Stephane Ploix, Manar Amayri, Nizar Bouguila, 2021-11-11 This book exemplifies how smart buildings have a crucial role to play for the future of energy. The book investigates what already exists in regards to technologies, approaches and solutions both with a scientific and technological point of view. The authors cover solutions for mirroring and tracing human activities, optimal strategies to configure home settings, and generating explanations and persuasive dashboards to get occupants better committed in their home energy managements. Solutions are adapted from the fields of Internet of Things, physical modeling, optimization, machine learning and applied artificial intelligence. Practical applications are given throughout. |
| gartner hype cycle for emerging technologies 2022: Virtual & Augmented Reality For Dummies Paul Mealy, 2018-06-08 An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies. |
Gartner是一个什么样的机构？ - 知乎
Gartner（高德纳）成立于1979年，是全球最具权威的IT研究公司，其名头在顾问研究领域，可以说是无人不知无人不晓，在鼓公司拥有 1,200多位世界级分析专家。在全球的IT产业 …
Gartner魔力象限为什么会受到重视？ - 知乎
Gartner由Gartner研究与咨询服务、Gartner顾问、Gartner评测、Gartner社区四部分组成，在此我们不做过多阐述。 二维模型阐释公司实力四个象限评判企业差异 最为大家熟知的“Gartner魔 …
如何获取Gartner报告，付费账号怎么申请，年费多少？ - 知乎
其实也能找到一些渠道可以低价获取报告，之前试过以几百块的价格买过Gartner报告（比如技术成熟度曲线等），亲测过，如果需要可以私信我，我有空的情况下尽量传授经验。
普及一下什么是大数据技术？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
IDC研究方向，报告与Gartner 的主要区别是什么？ - 知乎
Gartner数据这块比较弱，分析师团队基本都Base在北美，没有数据相关的常规报告，中国分析师团队规模较小，常规报告都是全球的，基本不划分区域，不接地气。但是技术趋势分析和厂商 …
为人熟知的世界权威市场数据调查机构都有哪些？ - 知乎
为人熟知的世界权威市场数据调查机构都有哪些？ - 知乎
如何评价Gartner 刚发布的2020年 《NDR（网络威胁检测及响应） …
问题一、Gartner为什么把原来的《NTA全球市场指南》调整成了《NDR全球市场指南》？ NDR可以看作是NTA的进化版，都属于流量威胁检测设备。 Gartner把原来的NTA调整成NDR的原 …
EDR（终端检测与响应）和传统杀毒软件有什么区别？ - 知乎
EDR，是端点检测与响应(Endpoint Detection & Response，EDR)的缩写，Gartner 于 2013 年定义了这一术语，被认为是一种面向未来的终端解决方案，以端点为基础，结合终端安全大数据 …
如何获得Gartner、iSuppli、IDC之类的原报告？ - 知乎
我有过两种免费获得Gartner报告的经历： 1. 用大学邮箱注册，@unimelb.edu.au 我们学校有部分订阅。（母校威武）你们可以用所在组织邮箱注册一下，说不定订阅了。 2. 去领导者象限的 …
什么是BI，当前国内外BI的现状，BI的应用状况？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
Gartner是一个什么样的机构？ - 知乎
Gartner（高德纳）成立于1979年，是全球最具权威的IT研究公司，其名头在顾问研究领域，可以说是无人不知无人不晓，在鼓公司拥有 1,200多位世界 …
Gartner魔力象限为什么会受到重视？ - 知乎
Gartner由Gartner研究与咨询服务、Gartner顾问、Gartner评测、Gartner社区四部分组成，在此我们不做过多阐述。 二维模型阐释公司实力四个象限评 …
如何获取Gartner报告，付费账号怎么申请，年费多少？ - 知乎
其实也能找到一些渠道可以低价获取报告，之前试过以几百块的价格买过Gartner报告（比如技术成熟度曲线等），亲测过，如果需要可以私信我，我有空 …
普及一下什么是大数据技术？ - 知乎
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解 …
IDC研究方向，报告与Gartner 的主要区别是什么？ - 知乎
Gartner数据这块比较弱，分析师团队基本都Base在北美，没有数据相关的常规报告，中国分析师团队规模较小，常规报告都是全球的，基本不划分区 …
