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| equine social media marketing: The Boomer's Ultimate Guide to Social Media Marketing Kalynn Amadio, 2016-03-15 Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey. |
| equine social media marketing: The New Rules of Marketing and PR David Meerman Scott, 2015-09-16 The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition—the most extensively revised edition yet—includes: Dozens of compelling case studies with revisions Real-world examples of content marketing and inbound marketing strategies and tactics A fresh introduction A new chapter on sales and service Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. |
| equine social media marketing: The New Rules of Marketing & PR David Meerman Scott, 2013-06-19 The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. |
| equine social media marketing: Web Marketing For Dummies Jan Zimmerman, 2012 This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more. |
| equine social media marketing: Marketing and Smart Technologies José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović, 2022-03-14 This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. |
| equine social media marketing: The Essential Fergus the Horse Jean Abernethy, 2023-06-15 In the late 1990s, a little bay horse with white socks and a blaze was born. Dubbed “Fergus,” he has now traveled the world many times over by print, web, and satellite, inspired a line of merchandise, and gained a devoted following in the hundreds-of-thousands on Facebook and other social media. Who is this horse and how can we explain his magnetism? What makes him so special? Fergus the Horse (Equus hilarious) is the creation of Jean Abernethy, and the truth is, he isn’t meant to represent any one breed or discipline. Perhaps it’s this generic “everyhorse” quality that’s led to his popularity. “When fans write, ‘Fergus reminds me of my horse,’ I cannot be paid a higher compliment,” says Abernethy. And it’s his expressiveness, honesty, charm, and keen sense of humor that truly wins our hearts. Now Abernethy has brought together the backstory of Fergus the Horse—how he came to be, his early years, the history of his “friends”—and combined it with his “greatest hits,” including most-loved comic strips, some personal sketches, and brand new additions. The result is a lively, colorful, highly illustrated treasury that will entertain anyone with an eye for a horse and a need for a laugh. |
| equine social media marketing: Advances in Equine Dentistry, An Issue of Veterinary Clinics: Equine Practice Jack Easley, 2013-08-28 A current, comprehensive issue on advances in equine dentistry. Topics include anatomy and physiology of mastication, oral and dental pathology of incisors, canines and cheek teeth, dental examination and charting the mouth, oral photography and endoscopy, advances in dental radiology, 3-D imaging, dental restraint and pain management, treatment of diseased teeth, diagnosing and treating dental related sinus disease, and the gold standard of dental care for juvenile, adult performance, and geriatric horses! |
| equine social media marketing: Evidence Based Equine Nutrition Teresa Hollands, Lizzie Drury, 2023-09-30 This book uniquely provides both the scientific basis of equine nutrition and the translation of that science into practical, day-to-day feeding advice. It summarises the latest research to provide readers with the evidence base needed to both confidently advise those who want to understand the science behind equine nutrition, and apply that evidence into practical advice for anyone who just wants to know how to feed horses. Both veterinary and animal science courses struggle to provide adequate nutrition training within their syllabuses. Much of the general information available is poorly explained and not evidence based. This book fills that gap, with the author team relaying over 50 cumulative years' experience teaching equine nutrition to both practising clinicians and students. A recommended resource to support the teaching of veterinary nutrition, this book should also be found on the bookshelf of all veterinarians, animal scientists, trainers, nutritionists, and nutritional advisors. |
| equine social media marketing: Email Marketing in a Digital World Richard C. Hanna, Scott D. Swain, Jason Smith, 2015-12-18 Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources. |
| equine social media marketing: The Equine Professional Manual Terry Williams, Certified Horsemanship Assocation, Sarah Evers Conrad, 2016-10-15 |
| equine social media marketing: Equine-Facilitated Psychotherapy and Learning Veronica Lac, 2017-06-13 Equine-Facilitated Psychotherapy and Learning: The Human-Equine Relational Development (HERD) Approach offers a hands-on approach to integrating equine-assisted therapy and learning into mental health treatment. Based on the HERD Institute model, the book showcases a series of case studies that cover working with patients with trauma, attachment disorders and depression. Additional case studies show varied approaches to working with families, couples and culturally-diverse populations. Ethical and safety considerations are covered, emphasizing the importance of both human and equine welfare in the equine-facilitated psychotherapy and learning model. - Identifies the benefits of equine-facilitated therapy and therapeutic riding - Features case studies of equine-facilitated psychotherapy in different settings - Discusses use of therapy for depression, trauma, attachment disorders and more - Includes use with couples, families, individuals and culturally diverse populations |
| equine social media marketing: Equine-Assisted Counseling and Psychotherapy Hallie Sheade, 2020-08-09 Equine-Assisted Counseling and Psychotherapy offers a comprehensive guide to the practice of working with equines in a psychotherapeutic setting. Chapters provide a research-informed approach to integrating the contributions of horses and other equines into mental health services. With a focus on equine welfare, the book uses a relational approach to explore a broad range of topics, including documentation and treatment planning, work with clients across the lifespan and with diverse needs, complexities related to horses in the therapeutic relationship, as well as ethical, legal, and best-practice considerations. Mental health and equine professionals will come away from the book with a strong understanding of both the theoretical and practical aspects of equine-assisted counseling. |
| equine social media marketing: Facebook Marketing All-in-One For Dummies Amy Porterfield, Phyllis Khare, Andrea Vahl, 2012-11-28 Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook. |
| equine social media marketing: The Relational Horse Gala Argent, Jeannette Vaught, 2022-04-19 The Relational Horse explores the possibilities of including the horse’s perspective into the study of human-horse relationships. Case studies from across a range of time periods, activities, and disciplines provide fresh ways to understand horses, themselves, in relationships with humans. |
| equine social media marketing: Déjà New Marketing John Bradley Jackson, 2010-06 Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the new normal. New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don't even get opened. - Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. - Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. - Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need Deja NEW Marketing. John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as Professor JJ, Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing. His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children. |
| equine social media marketing: Horse Konfidence Katheleen Daigle, 2023-06-09 For Katheleen Daigle, life always held a profound calling. Guided by an unwavering desire to find her true purpose, she embarked on a lifelong quest, constantly questioning herself and seeking divine guidance. With fervent determination, she shattered her fears and limitations, attuning her senses to the innate wisdom that lay dormant within. In Horse Konfidence: Tools to improve your Life through an Animal Communicator’s journey, Katheleen shares her transformative odyssey, illuminating the path she traversed to become an animal communicator. Yet, this book transcends her personal narrative. It is an empowering testament that echoes through the hearts of others, reminding them that by heeding their authentic selves, boundless possibilities await. Katheleen purpose is to equip others with the tools to manifest their aspirations and forge a deeper connection with their souls and the magnificent creatures they ride alongside. She shares 10 of her best tools. From the countless conversations Katheleen engaged in with animals, she discovered profound insights, not only for herself but for their owners as well. Gratitude fills her heart as she reflects upon these encounters, for each exchange gifted her invaluable wisdom. The animals shared remarkable revelations, enabling riders to nurture an unparalleled connection, fostering a bond that elevates their journey together to unparalleled heights. Join Katheleen on this revelatory expedition, as she unveils the secrets to enhancing your riding experience. Create and build the bond that unites horse and rider, and embark on a transformative journey that will forever change your perception of what is possible. |
| equine social media marketing: Horse Speak: An Equine-Human Translation Guide Sharon Wilsie, Gretchen Vogel, 2016-11-29 Horse Speak is not a training method or technique—it is a practical system for “listening” and “talking” to horses in their language, instead of expecting them to comprehend ours. Horse Speak can be used by anyone who works with horses, whether riding instructor, colt starter, recreational rider, or avid competitor. It promises improved understanding of what a horse is telling you, and provides simple replies you can use to tell him that you “hear” him, you “get it,” and you have ideas you want to share with him, too. The result? Time with your horse will be full of what horse trainer and equine-assisted learning instructor Sharon Wilsie of Wilsie Way Horsemanship calls Conversations, and soon the all-too-common misunderstandings that occur between horse and human will evolve into civil discussions with positive and progressive results! Learn Horse Speak in 12 easy steps; understand equine communication via breath and body language; and discover the Four Gs of Horse Speak: Greeting, Going Somewhere, Grooming, and Gone. Practice regulating your intensity, and sample dozens of ready-made Conversations with your horse, as step-by-step templates and instructional color photographs walk you through the eye-opening process of communicating on a whole new level. |
| equine social media marketing: Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever Ric Dragon, 2012-06-22 Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.” —Brian Solis, author of Then End of Business as Usual “There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!” —David Rogers, bestselling author of The Network is Your Customer “If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.” —Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation About the Book: Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years. What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in. In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals. Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps: Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics Pinpoint the very smallest segments of your customers Determine the communities to which these microsegments belong Identify the influencers of those communities Create an action plan for your project Measure and constantly improve your efforts The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them. The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals. |
| equine social media marketing: Equestrian Cultures Kristen Guest, Monica Mattfeld, 2019-01-11 As much as dogs, cats, or any domestic animal, horses exemplify the vast range of human-animal interactions. Horses have long been deployed to help with a variety of human activities—from racing and riding to police work, farming, warfare, and therapy—and have figured heavily in the history of natural sciences, social sciences, and the humanities. Most accounts of the equine-human relationship, however, fail to address the last few centuries of Western history, focusing instead on pre-1700 interactions. Equestrian Cultures fills in the gap, telling the story of how prominently horses continue to figure in our lives, up to the present day. Kristen Guest and Monica Mattfeld place the modern period front and center in this collection, illuminating the largely untold story of how the horse has responded to the accelerated pace of modernity. The book’s contributors explore equine cultures across the globe, drawing from numerous interdisciplinary sources to show how horses have unexpectedly influenced such distinctively modern fields as photography, anthropology, and feminist theory. Equestrian Cultures boldly steps forward to redefine our view of the most recent developments in our long history of equine partnership and sets the course for future examinations of this still-strong bond. |
| equine social media marketing: Handbook of Research on Children's Consumption of Digital Media Sar?, Gül?ah, 2018-07-06 One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer. |
| equine social media marketing: Equine Dentistry and Maxillofacial Surgery Jack Easley, Padraic Dixon, Nicole du Toit, 2022-03-04 This is the largest and most comprehensive textbook on equine dentistry and maxillofacial surgery ever published, and includes the many major scientific advances made in this area over the last 25 years. It also describes in great detail numerous developments in standard and advanced equine dental surgical techniques. The 38 authors include the most prominent academic and clinical specialists in equine dentistry in the world, and most of the authors are Equine Diplomates of the European or American Colleges of Veterinary Dentistry. This textbook will be essential reading for all equine veterinarians performing dentistry especially those who wish to specialise in more advanced equine dentistry, including maxillofacial surgery. Sections of the book will also be of great interest to undergraduate veterinary students, equine interns, equine surgical residents, and veterinary anatomists and pathologists. |
| equine social media marketing: MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced City of London College of Economics, Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| equine social media marketing: The Compassionate Equestrian Allen Schoen, Susan Gordon, 2015-08-17 This marvelous book, borne of a unique collaboration between Dr. Allen Schoen—a world-renowned veterinarian and author—and trainer and competitor of many years Susan Gordon, introduces the 25 Principles of Compassionate Equitation. These Principles, conceived by Dr. Schoen and Gordon, are a set of developmental guidelines, encouraging a level of personal awareness that may be enacted not only through the reader's engagement with horses, but can be extended to all humans and sentient beings he or she encounters. The 25 Principles share stories and outline current, peer-reviewed studies that identify and support methods of training, handling, and caring for horses that constitute a safe, healthy, non-stressful, and pain-free environment. Through their Compassionate Equestrian program, the authors encourage all involved in the horse industry to approach training and handling with compassion and a willingness to alleviate suffering. By developing deeper compassion for their own horses, and subsequently, all equines, equestrians transcend their differences in breed preferences, riding disciplines, and training methodologies. This leads to the ability to empathize and connect more closely with the “global collective” of horses and horse people. In doing so, a worldwide community of compassionate equine practitioners and horse owners will emerge, which will not only benefit the horses: People involved with horses are found in many influential segments of society and have the potential to affect wide circles of friends, acquaintances, and co-workers from every walk of life. These are simple changes any horse person can make that can have a vast impact on the horse industry and society as a whole. |
| equine social media marketing: The Girl on the Dancing Horse Charlotte Dujardin, 2018-03-08 *THE TOP 10 BESTSELLER FROM THE MOST DECORATED BRITISH FEMALE OLYMPIAN IN HISTORY* 'Refreshingly honest [...] a highly enjoyable, fascinating read.' Horse and Hound _______________________________________________ To ride into that arena, next to a sea of British flags and hear the roar of clapping and cheering, was so exciting. It's a sound I will never, ever forget. Charlotte Dujardin and her charismatic horse Valegro burst onto the international sports scene with their record-breaking performance at the London, 2012 Olympics. The world was captivated by the young woman with the dazzling smile and her dancing horse. But no one quite knew what it took to get there, nor how hard the path to success would be - until now. Dujardin began riding horses at the age of two, but dressage was firmly the domain of the wealthy, not the life of a girl from a middle-class family. Her parents sacrificed all and with a undeterred focus, Charlotte left school at 16 to follow her dream. When she was invited to be a groom for the British Olympian Carl Hester, she began to ride Valegro, a dark bay gelding and an unbreakable bond was formed. This is their incredible story. |
| equine social media marketing: Let's Ride Sheila Varian, 2018-12-12 This enchanting collection of stories is sure to inspire every reader - not just horse lovers - about the fullness that is found in leading a life rooted in courage.- OLIVIA NEWTON-JOHN, Actress & friendFrom winning one of the equine world's most prestigious world championships as a young schoolteacher to leading the way for importing horses from communist-run Poland, Sheila broke through glass ceilings and paved new paths that made her one of the most beloved figures in the equine world. These stories - personally written by her before she passed away - are a collection of her most poignant memories. Like all trendsetters, the journey is, at times, filled with fear, self-doubt, and loss. Sheila's enchanting storytelling - one of her most beloved attributes - transports the reader into every scene in a way that only she could do. You'll feel the struggle alongside our heroine. But you'll also laugh often, feeling the joys, the triumphs, and the reconciliations throughout her incredible journey. Most of all, you will see a canvas of truth lift off each page that speaks to a formidable combination of courage, conviction, humor and grace for leading the ultimate life of fulfillment and purpose. Bonus materials include never-before-seen handwritten poems and letters between Sheila and her parents, handwritten documents, personal photos, and more! |
| equine social media marketing: Marketing in a Web 2.0 World Peter VanRysdam, 2010 During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high -- in 2009. While these small businesses are the crutch of the economy, making up more than 99.7 percent of employers, it is hard to not only separate yourself from the pack, but also to just stay afloat. To achieve success, many businesses have taken their ingenuity online to market themselves digitally in the new Web 2.0 world -- the interactive and information-sharing digital age. You can't conquer the business world without first letting people know you exist. Spreading the knowledge about your business is where social media comes in. About 2/3 of comScore's U.S. Top 100 Web sites interact with customers through Facebook, which has over 400 million users. Businesses can also use short tweets to reach the over 180 million unique monthly visitors to Twitter every month. This book shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. You no longer have to compete with the resources, brand recognition, and money of big corporations to reach your audience -- of which 55.6 million adults, 1/3 of the population, use social media. With Peter VanRysdam, chief marketing officer and cofounder of 352 Media Group, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimisation (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. Whether you are one of those many new start-ups or a small business owner looking to take the next step, Marketing in a Web 2.0 World is here to show you the path to reach the business pinnacle by spreading your message to more people -- faster and more efficiently than ever. |
| equine social media marketing: Discovering Public Relations Karen Freberg, 2020-08-04 Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. |
| equine social media marketing: A Distant Calling Anna Elizabeth Judd, 2021-11-09 The darkness of space has captured mankind’s imagination from the beginning of time. Oral traditions carried on by the Greeks and their methodology exposed even more evidence of beings beyond humans on Earth. As early as 5,000 years ago, Henges were built; the largest of which is Stonehenge, used by astronomers to show them key astrological moments. Therefore, the idea of other life similar to humans among the stars is definitely a reality. But…. do they want to be exposed? In a Distant calling, the young Daniel Weber lives near The Kennedy Space Center in Florida, along with sister Jill and her parents. His father, Alex Weber, is a high-ranking scientist and designer at NASA within the satellite division. He designed and built a satellite for deep space exploration called Sweeper, launched in 2008. The mission was designed to explore the Alpha Centauri galaxy. Top priority; to ascertain if life exists. Daniel is a 10-grade student at Liton High School. One of his passions was developed due to the unique dreams he experiences. The only way Daniel could help make sense of his visions was to draw them. Most of the art are representations of the other worlds he sees. Since Daniel has a love of space travel as his father, he joins Alex at NASA on many occasions. On the annual art show, Daniel enters two of his pieces and wins the competition. However, the artwork comes into play when messages and warnings are transmitted through Daniel's dreams. As the satellite closes on the Alpha Centauri solar system, the messages Daniel has received in his dreams come to life, when Sweeper returns images from Alpha Proxima, a planet in the solar system. Earth’s future is heading into peril. “Glaring, streaking colored ribbons that never seem to stop. The Aurora Borealis, billions of years old, it dances through the sky. It seems like the performance is only for our eyes. Little do we know that all our solar systems get the same show.” ---- from the author. |
| equine social media marketing: The Proximity Paradox Kiirsten May, Alex Varricchio, 2020-03-24 You’re too close to your business, and it’s killing your creativity Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ — the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common Proximity Paradoxes that affect a company’s people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what’s asked of us as executors and stewards of the bottom line. |
| equine social media marketing: Blackwell's Five-Minute Veterinary Practice Management Consult Lowell Ackerman, 2019-10-23 Provides a quick veterinary reference to all things practice management related, with fast access to pertinent details on human resources, financial management, communications, facilities, and more Blackwell's Five-Minute Veterinary Practice Management Consult, Third Edition provides quick access to practical information for managing a veterinary practice. It offers 320 easily referenced topics that present essential details for all things practice management—from managing clients and finances to information technology, legal issues, and planning. This fully updated Third Edition adds 26 new topics, with a further 78 topics significantly updated or expanded. It gives readers a look at the current state of the veterinary field, and teaches how to work in teams, communicate with staff and clients, manage money, market a practice, and more. It also provides professional insight into handling human resources in a veterinary practice, conducting staff performance evaluations, facility design and construction, and managing debt, among other topics. KEY FEATURES: Presents essential information on veterinary practice management in an easy-to-use format Offers a practical support tool for the business aspects of veterinary medicine Includes 26 brand-new topics and 78 significantly updated topics Provides models of veterinary practice, challenges to the profession, trends in companion practices, and more Features contributions from experts in veterinary practice, human resources, law, marketing, and more Supplies sample forms and other resources digitally on a companion website Blackwell's Five-Minute Veterinary Practice Management Consult offers a trusted, user-friendly resource for all aspects of business management, carefully tailored for the veterinary practice. It is a vital resource for any veterinarian or staff member involved in practice management. |
| equine social media marketing: Horse Crazy Sarah Maslin Nir, 2021-08-03 There are over seven million horses in America -- even more than when they were the only means of transportation. Nir began riding horses when she was just two years old and hasn't stopped since. This is her funny, moving love letter to these graceful animals and the people who are obsessed with them. She takes us into the lesser-known corners of the riding world and profiles some of its most captivating figures, and speaks candidly of how horses have helped her overcome heartbreak and loss. |
| equine social media marketing: IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced City of London College of Economics, Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| equine social media marketing: Laser Therapy in Veterinary Medicine Ronald J. Riegel, John C. Godbold, Jr., 2017-03-09 Laser Therapy in Veterinary Medicine: Photobiomodulation ist eine umfassendes Buch zum Einsatz therapeutischer Laser bei der Behandlung von Tieren und legt den Schwerpunkt auf praktische Informationen. - Bietet umfassende Informationen zum Einsatz von therapeutischen Lasern in der Tierarztpraxis. - Legt den Fokus auf praktische Informationen, zugeschnitten auf die Tierklinik. - Geschrieben von 37 führenden Experten im Bereich Lasertherapie für Tiere. - Vermittelt fundiertes Wissen zu diesem Therapieansatz. - Beschreibt klinische Anwendungen und stellt den Bezug zur Praxis her. |
| equine social media marketing: Research Handbook on Major Sporting Events Harry A. Solberg, Rasmus K. Storm, Kamilla Swart, 2024-01-18 Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing. |
| equine social media marketing: Riders of a Certain Age Fran Severn, 2022-06-21 A delightfully honest look at the realities of starting out with horses…when you're getting older. Are you a woman at midlife or beyond? Have you just discovered you have a passion for horses? Or maybe you've now found time for them after years devoted to a job and family? Surveys show that riders over the age of 40 are the fastest growing segment of the equestrian world, with those age 65 and above seeing the biggest jump—so you are far from alone! With carefully curated guidance collected over years of horsing around, rider and writer Fran Severn wants to embolden and empower you with tips, lessons, and advice as you begin enjoying a life with horses in it. In these pages, you'll find options for: Riding…and not riding (but still having horses in your life). Finding an instructor and being a good student. Coming to grips with what your body can and can't do in terms of fitness, weight, and fear. Understanding the realities of arthritis, menopause, and changing vision, hearing, and breathing. Knowing the rules for buying, leasing, and boarding horses. Dealing with family and horse-related finances. And much more. Riders of a Certain Age provides an important reference to any older individual who craves the companionship of a horse and the sisterhood that can go along with it. |
| equine social media marketing: British Qualifications Kogan Page, 2004 In a single volume, the new edition of this guide gives comprehensive coverage of the developments within the fast-changing field of professional, academic and vocational qualifications. career fields, their professional and accrediting bodies, levels of membership and qualifications, and is a one-stop guide for careers advisors, students and parents. It should also enable human resource managers to verify the qualifications of potential employees. |
| equine social media marketing: Her Summer at Pemberley Sallianne Hines, 2023-08-16 This Pride and Prejudice sequel is a Regency coming-of-age adventure/clean romance that includes some of literature's most beloved characters, along with a new cast of friends, young and old. KITTY BENNET MUST MARRY WELL but she also means to marry for love. Longbourn holds no hope for that. She must escape the shadow of her wild sister Lydia to re-establish her own reputation as a respectable young lady. A summer at Pemberley would do the trick. But to Kitty's surprise it takes more than a new location—she must learn who she is without Lydia, and what she wants in life beyond swaggering officers and pretty bonnets. Kitty's defiant passion for riding horses connects her with enigmatic Lady Drake and creates a bond with Mr. Darcy. A dashing geologist and an inscrutable horseman catch Kitty's eye. New friendships, the power of legends and stones, and a journey to the royal mews in Windsor bring heartache, insight, and delight to her life-changing summer at Pemberley. |
| equine social media marketing: Canadian Almanac & Directory , 2010 |
| equine social media marketing: Pathways to Possibility Rosamund Stone Zander, 2016-06-21 Rosamund Zander is a miracle. Her generous voice will resonate with you, change you and help you create work that matters. —Seth Godin, author of The Icarus Deception The bestselling author of The Art of Possibility returns with a new vision for achieving true human fulfillment that's sure to appeal to fans of Brene Brown's Daring Greatly and Elizabeth Gilbert's Big Magic As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible. In her groundbreaking and inspiring new book, Rosamund Stone Zander shows us that life is a story we tell ourselves, and that we have the power to change that story. She illuminates how breaking old patterns and telling a new story can transform not just our own lives, but also our relationships with others—whether in a marriage, a classroom, or a business. Finally, she demonstrates how, with this new understanding of ourselves and our place within an interconnected world, we can take powerful action in the collective interest, and gain a sense of deep connection to the universe. Pathways to Possibility expands our notions of how much we can grow and change, whether we can affect others or the world at large, and how much freedom and joy we can experience. Stimulating and profound, it is the perfect companion to her beloved first book, The Art of Possibility. |
| equine social media marketing: A Date with the Two Cerne Giants Michael J. Allen, 2024-10-15 The date of the Cerne Giant has long been a matter for debate, as exemplified by a public and televised debate of March 1996, published as The Cerne Giant: An Antiquity on Trial (1999, Oxbow Books). Excavations were conducted in 2020 by the National Trust in the centenary year of its ownership of the Giant. The excavations were limited and targeted in extent and scope, the aim was to date the actual construction of the iconic figure by absolute dating methods (OSL). As the 1999 publication explained, the jury was still out – with advocates for a prehistoric origin, one connected to the period of the Civil War or a more modern one. In the event, the dates were a complete surprise, falling within the Anglo-Saxon period. The research has provided an accurate, scientifically verified date for the Cerne Giant. These unexpected results, together with the land-use history and ominous ‘disappearance’ of the Giant for six centuries, provide the platform for reconsideration and new discussion and debate. Part 1 deals with new research: the historical background and aims, the excavation results, stratigraphic finds, geoarchaeological interpretation, land-use history (environmental/land snails), and discussion. Part 2 is the wider discussion and implications derived from the results and places the Giant in his local and Saxon context. Part 3 begins with summaries of the other two excavated hill figures (the Long Man of Wilmington and the Uffington White Horse) followed by a series of essays from leading archaeologists, historians and experts in early medieval iconography. |
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