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2023 Business Travel Trends: A Resurgence with a Twist
Author: Alexandra Petrova, MBA, Certified Travel Consultant (CTC), with 15 years of experience in the corporate travel sector.
Publisher: Global Business Travel Journal (GBTJ), a leading publication specializing in business travel analysis and industry insights.
Editor: David Chen, PhD in Economics, specializing in travel and tourism market analysis.
Introduction:
The year 2023 marks a significant turning point for business travel. After the dramatic downturn caused by the global pandemic, the sector is experiencing a robust resurgence. However, this revival isn't a simple return to the pre-pandemic norm. Instead, 2023 business travel trends reflect a dynamic shift, driven by evolving technological advancements, a renewed focus on sustainability, and a changing employee landscape. This article will delve into the key trends shaping the future of business travel in 2023, using real-world examples and personal anecdotes to illustrate their impact.
Heading 1: The Rise of Bleisure Travel
One of the most striking 2023 business travel trends is the explosive growth of "bleisure" travel – blending business trips with leisure activities. I personally witnessed this firsthand while consulting for a tech startup in San Francisco. Their employees, after a day of intensive meetings, were extending their stays to explore Yosemite or Napa Valley. This trend reflects a desire for work-life balance and a recognition that enriching experiences can boost employee morale and productivity. Companies are increasingly accommodating this, offering flexible travel schedules and even contributing towards leisure activities as a perk. The result? Happier employees and a stronger company culture.
Heading 2: Sustainability Takes Center Stage
Sustainability is no longer a niche concern; it's a core element of 2023 business travel trends. Companies are actively seeking ways to reduce their carbon footprint, from choosing airlines with robust sustainability initiatives to opting for eco-friendly accommodations and prioritizing train travel over air travel where feasible. A case study of a major multinational corporation revealed a 15% reduction in their carbon emissions from business travel in 2023 by implementing a comprehensive sustainability policy that included carbon offsetting programs and preferential treatment for sustainable travel options. This shift reflects not just corporate responsibility, but also a growing consumer demand for ethical and environmentally conscious business practices.
Heading 3: Technology Drives Efficiency and Personalization
Technology is revolutionizing the way business travel is planned and managed. AI-powered travel booking tools are streamlining the process, offering personalized recommendations and optimizing itineraries based on individual preferences and budget constraints. Mobile apps are providing real-time updates, facilitating seamless communication between travelers and their companies, and even offering contactless check-in and boarding. This efficiency translates into cost savings and enhanced traveler satisfaction. A recent study showed a significant increase in the adoption of such technology by businesses of all sizes, highlighting the pivotal role it plays in shaping 2023 business travel trends.
Heading 4: The Metaverse and Virtual Meetings: A Continued Presence
While in-person meetings are making a comeback, virtual meetings are not disappearing. The metaverse is offering increasingly sophisticated virtual meeting spaces, although still not a full replacement for physical interaction in many cases. The cost-effectiveness and convenience of virtual meetings are undeniable, but the limitations of non-physical connection are also well-known. This leads to a hybrid approach, where companies strategically combine virtual and in-person meetings to achieve optimal results. 2023 business travel trends reflect this nuanced strategy, with a focus on leveraging technology to enhance, not replace, the value of in-person collaboration.
Heading 5: Focus on Employee Wellbeing and Safety
The pandemic highlighted the critical importance of employee wellbeing and safety during business travel. Companies are now investing more in travel insurance, providing 24/7 support services, and implementing rigorous safety protocols to ensure their employees’ safety and peace of mind. This includes clearer communication of safety guidelines, offering access to medical services, and providing real-time tracking capabilities to ensure travellers are safe. This trend underscores a shift towards prioritizing employee welfare as a key element of successful business travel management in 2023.
Conclusion:
2023 business travel trends demonstrate a dynamic and multifaceted evolution. The resurgence of business travel is interwoven with a strong emphasis on sustainability, technology-driven efficiency, the strategic use of virtual collaboration, and a renewed focus on employee wellbeing. Companies that embrace these trends and adapt their strategies accordingly will be well-positioned to navigate the evolving landscape of business travel and achieve both cost savings and improved employee satisfaction.
FAQs:
1. What is the biggest change in business travel in 2023? The biggest change is the shift towards a more sustainable, technologically advanced, and employee-centric approach.
2. Are virtual meetings replacing in-person meetings completely? No, a hybrid approach combining virtual and in-person meetings is prevalent.
3. How is technology impacting business travel in 2023? AI-powered tools are streamlining booking, personalization is increasing, and mobile apps offer real-time updates and contactless services.
4. What is bleisure travel, and why is it growing? It's the blending of business and leisure trips, driven by a desire for work-life balance and enriching experiences.
5. How are companies addressing sustainability in business travel? By using eco-friendly options, carbon offsetting, and promoting train travel where possible.
6. What is the importance of employee wellbeing in 2023 business travel? It is crucial for safety, morale, and productivity; companies are offering enhanced support and safety protocols.
7. Are travel costs increasing in 2023? Yes, but efficient planning and technology can help mitigate these costs.
8. How are companies managing travel risks in 2023? Through comprehensive insurance, 24/7 support, and clear safety protocols.
9. What are the key takeaways from 2023 business travel trends? Sustainability, technology, employee wellbeing, and a flexible approach to in-person vs. virtual meetings are key.
Related Articles:
1. The Impact of AI on 2023 Business Travel Booking: Explores the role of artificial intelligence in automating and personalizing business travel arrangements.
2. Sustainable Business Travel: Strategies for a Greener Future: Discusses practical strategies for reducing the environmental impact of corporate travel.
3. Bleisure Travel: Maximizing Your Business Trips for Leisure: Provides tips and advice for blending business and leisure travel effectively.
4. The Future of Virtual Meetings in a Post-Pandemic World: Analyzes the long-term role of virtual meetings in business communication.
5. Employee Wellbeing and Business Travel: A Comprehensive Guide: Offers strategies for prioritizing employee health and safety during business trips.
6. Cost-Effective Strategies for Managing Business Travel Expenses in 2023: Explores methods for optimizing business travel budgets.
7. Navigating Business Travel Risks in an Uncertain World: Discusses risk management strategies for corporate travel programs.
8. The Metaverse and Business Travel: Exploring New Possibilities: Examines the potential applications of metaverse technology in business travel.
9. Global Business Travel Trends: A Regional Breakdown: Analyses business travel trends across different geographical regions.
| 2023 business travel trends: OECD Tourism Trends and Policies 2024 OECD, 2024-07-08 The 2024 edition of OECD Tourism Trends and Policies analyses the latest tourism performance and policy trends across 50 OECD countries and partner economies. Thematic chapters provide insights on strengthening the tourism workforce and building the evidence base for sustainable tourism policies. |
| 2023 business travel trends: Overbooked Elizabeth Becker, 2016-02-23 Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways-- |
| 2023 business travel trends: OECD Tourism Trends and Policies 2022 OECD, 2022-11-30 Tourism has been hit hard by the depth and duration of the crisis triggered by the COVID-19 pandemic. Just as the sector was starting to rebound, the economic fallout from Russia’s aggression against Ukraine has dealt a fresh blow to recovery prospects. The 2022 edition of OECD Tourism Trends and Policies analyses tourism performance and policy trends to support recovery across 50 OECD countries and partner economies. |
| 2023 business travel trends: Future Tourism Trends Volume 1 Canan Tanrisever, Hüseyin Pamukçu, Anukrati Sharma, 2024-01-22 The world is entering the Third Millennium in which great changes are expected in all areas of human interest, life, and activity. These changes have been brought on by past and present man-made events, which have had both positive and negative consequences. The coming millennium will be marked by significant social, political, demographic, and technological changes, and will definitely differ from the last century. The future will bring more leisure time, a higher standard of living, and a better quality of life for us all. Future Tourism Trends examines recent and the most probable changes and answers questions such as: Who is ‘the new tourist’ – if there is one – and what is she looking for? Is the new post-technological era transforming the very essence of travelling? The authors present a wide range of visionary insights, as well as operational takeaways. |
| 2023 business travel trends: Recent Advancements in Tourism Business, Technology and Social Sciences Vicky Katsoni, |
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| 2023 business travel trends: Emerging Trends in Consumer Behaviour in the Service Sector Saloomeh Tabari, Nazan Colmekcioglu, Wei Chen, 2024-07-31 Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
| 2023 business travel trends: Global Entrepreneurial Trends in the Tourism and Hospitality Industry Batabyal, Debasish, 2020-03-13 Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students. |
| 2023 business travel trends: Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024) Manish Sharma, 2024 |
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| 2023 business travel trends: Adapting to Evolving Consumer Experiences in Hospitality and Tourism Machado Carvalho, Maria Amélia, Rodrigues, Maria Antónia, Pratas, Joaquim Monteiro, 2024-11-01 The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. Additionally, the rise of online platforms and social media influencers has transformed how people plan and experience travel, highlighting the need for further research into these evolving dynamics. Adapting to Evolving Consumer Experiences in Hospitality and Tourism offers a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. Covering topics such as artificial intelligence (AI), influencer marketing, and virtual tourism, this book is an excellent resource for professionals, graduate and postgraduate students, and researchers in the tourism and hospitality industry. |
| 2023 business travel trends: Transformations in Mobility Gilles Roucolle, 2024-04-03 Transformations in Mobility provides a panoramic overview of the changing mobility business landscape, helping transportation leaders and consultants make sense of the most important trends, challenges and opportunities impacting this sector. Drawing on exclusive interviews from thirty of the most important leaders, experts and financiers in transportation spanning all modes and from around the world, the book delves into the practical lessons learned from a demand, regulatory, strategic, technology and leadership perspective and explores the way mobility might evolve in the future. It looks into pressing issues such as fragmentation of demand in mobility, technological disruptions impacting the sector and how far it is possible to decarbonize transport when it is the world's second biggest source of emissions. Drawing on cutting-edge insights, this book explores mobility's shift from supply-driven to demand-driven growth, the role of regulation and standards, digitalization, the emergence of cross-industry coalitions and the decarbonization agenda and its impact on future transport shares. It offers insightful stories and lessons learned from some of the world's leading industry experts, including some never heard before. It also features exciting case studies such as European Rail Signalling Systems ERTMS and Class 1 Freight Railways in North America. |
| 2023 business travel trends: Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand Alastair M. Morrison, Dimitrios Buhalis, 2023-09-25 This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbook showcases a diverse range of perspectives with insights from around the globe. It reviews the interactions among trends and issues, and it emphasises the importance of tracking and interpreting these on a global scale. The book is organized into three parts, with Part I focusing on supply-side trends including transport, attractions, culture, heritage tourism, technology, policies, and destination management. Part II critically reviews the external factor trends, including the impact of terrorism, multi-crisis destinations, Generation Z’s important contributions to the sector, the regulation of sharing economy platforms and nature tourism in future. Part III focuses on market-led trends such as bleisure, glamping, VFR travel, transformational tourism and new trends in wellness tourism following the post-COVID era. The book also provides predictions for the upcoming decades. This Handbook will be a vital tool for researchers, students, and practitioners in the tourism and hospitality sector to further develop their knowledge and expertise in the field. It examines business and policy implications, offering guidance for developing sustainable competitive advantage. |
| 2023 business travel trends: Smart Travel and Sustainable Innovations in Bleisure Tourism Sharma, Swati, Kumar, Narendra, Ribeiro dos Santos, Vasco, Miranda-Fernandez, Karen, 2024-10-11 Smart travel and sustainable innovations in bleisure tourism are reshaping the way individuals and organizations approach leisure and business travel. Combining elements of business with leisure, this emerging trend emphasizes efficient time management while integrating sustainable practices for minimal environmental impact. Using techniques like eco-friendly accommodations, carbon-offset programs, and digital travel hubs, smart travel solutions enable travelers to seamlessly blend work and employee well-being while promoting responsible tourism. As the demand for improved travel experiences grows, integrating technological advancements and sustainability principles for an eco-friendly approach to tourism becomes pivotal. Smart Travel and Sustainable Innovations in Bleisure Tourism provides practical solutions for smart technology and sustainable applications in business and leisure tourism. It offers insights into the positive effects of smart travel techniques on employee happiness. This book covers topics such as sustainable development, employee well-being, and digital technology, and is a useful resource for tourism and hospitality professionals, business owners, economists, climatologists, computer engineers, sociologists, researchers, scientists, and academicians. |
| 2023 business travel trends: Shifts in Knowledge Sharing and Creativity for Business Tourism Bari, Muhammad Waseem, Soliman, Mohammad, Alaverdov, Emilia, 2024-04-03 In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment. |
| 2023 business travel trends: Nature-based Tourism and Wellbeing Federico Niccolini, James R. Barborak, Iride Azara, Eleni Michopoulou, Alessio Cavicchi, 2024-04-18 All around the world, as growing numbers of tourists and recreational visitors flock to protected and other natural areas stimulated by a renewed search for physical, mental, and even spiritual health and wellbeing, different practices and behaviours emerge. This book brings together experiences and perspectives from many countries around the world. On the demand side, the experiences are united by the desire of tourists to find a real and regenerating connection in nature. On the supply side, designing and managing tourist systems that preserve natural capital in good condition requires great professionalism to dynamically maintain a fragile and delicate balance between tourists, local communities, and nature. By understanding the attitudes and emerging norms of behaviour within the context of nature-based tourism, we can begin to sketch a roadmap to enable more holistic, enjoyable, healthy and responsible visitor experiences; facilitate ecosystem conservation; contribute to the mental and physical wellbeing of tourists and outdoor recreationists; and build sustainable economies and resilient destinations and livelihoods. This book is of great relevance for academic researchers, advanced tourism and conservation students, and practitioners working in nature-based tourism and conservation, especially those with a focus on natural destinations, as well as those interested in consumer behaviour, business and management, recreation, and sustainable tourism development. |
| 2023 business travel trends: OECD Tourism Trends and Policies 2020 OECD, 2020-03-04 The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption. |
| 2023 business travel trends: OECD Tourism Trends and Policies 2018 OECD, 2018-03-08 The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic,... |
| 2023 business travel trends: Agritourism in Africa Brighton Nyagadza, Farai Chigora, Azizul Hassan, 2024-07-19 This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa. Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations. This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies. |
| 2023 business travel trends: Bleisure Tourism and the Impact of Technology Sharma, Swati, Kumar, Narendra, Ribeiro dos Santos, Vasco, Miranda-Fernandez, Karen, 2024-08-21 In today's fast-paced world, professionals often struggle to balance their work commitments and personal well-being, particularly during business trips. The conventional approach to business travel usually prioritizes work over relaxation and exploration, leaving travelers feeling overwhelmed and burnt out. As a result, there is a growing need for a solution that allows individuals to seamlessly integrate work and leisure, fostering a healthier and more fulfilling travel experience. Bleisure Tourism and the Impact of Technology is a comprehensive reference source that explores the evolution and significance of bleisure tourism. It provides readers with valuable insights into how they can transform their business trips into enriching experiences. From practical strategies for blending professional commitments with leisure activities to case studies on successful bleisure destinations, this book equips readers with the knowledge and tools they need to embrace this transformative trend. |
| 2023 business travel trends: Marketing and Managing Tourism Destinations Alastair M. Morrison, 2023-07-31 Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike. |
| 2023 business travel trends: Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism Bari, Muhammad Waseem, Shaheen, Sadia, Fanchen, Meng, 2020-04-10 Business tourism is a newly coined terminology in social sciences and management literature. It is defined as individuals traveling and staying outside of their hometowns for not more than one successive year for the purpose of enjoyment and other drives (e.g., learning and business activities). Key business tourism activities include attending a variety of meetings, conferences, and workshops as well as exhibitions. Understanding the negative and positive aspects of business tourism is essential to promoting employee learning and knowledge transfer skills. Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism is an essential reference source that discusses how differences in cultures, communities, rituals, norms, and scope of business tourism could influence knowledge sharing practices. Moreover, this book promotes an understanding on how to learn from different cultures and enhance absorptive capacity by interacting with different personalities and cultures. Featuring research on topics such as knowledge management, social capital, and consumer behavior, this book is ideally designed for business professionals, managers, administrators, hotel executives, IT specialists, executives, entrepreneurs, managing directors, and students looking to boost their existing skills and expertise with innovation and creativity by interacting with others and in a new context. |
| 2023 business travel trends: Culture and Tourism in a Smart, Globalized, and Sustainable World Vicky Katsoni, Ciná van Zyl, 2021-06-21 This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. |
| 2023 business travel trends: The Report: Cote d'Ivoire 2013 Oxford Business Group, 2013-09-06 A leading cocoa producer and exporter of low-cost power, Côte d’Ivoire is one of the more economically diverse and mineral-rich countries in West Africa. The country is a member of ECOWAS and the Economic and Monetary Community of Central Africa, as well as party to several international trade agreements, which help improve macro stability. |
| 2023 business travel trends: 7th International Conference on Tourism Research Prof Rishi Balkaran, Dr Chris Hattingh, 2024-03-18 These proceedings represent the work of contributors to the 7th International Conference on Tourism Research (ICTR 2024), hosted by the Centre for Tourism Research in Africa at the Cape Town Hotel School, Cape Peninsula University of Technology, South Africa on 18-19 March 2024. The Conference Chair is Prof Rishi Balkaran and the Programme Chair is Dr Chris Hattingh, both from Cape Peninsula University of Technology (CPUT), South Africa. ICTR is a well-established event on the academic research calendar and now in its 7th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. Today, more than ever, there is a need for research and scientific guidance as the tourist sector struggles to cope with the consequences of the Covid-19 pandemic, inflation, socio-political turbulences, climate change and disaster risk. |
| 2023 business travel trends: Marketing for Tourism, Hospitality & Events Simon Hudson, Louise Hudson, 2023-12-04 This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog. |
| 2023 business travel trends: Tourism Marketing Alastair M. Morrison, 2022-03-29 Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students. |
| 2023 business travel trends: Drivers of SME Growth and Sustainability in Emerging Markets Dadwal, Sumesh, Kumar, Pawan, Verma, Rajesh, Singh, Gursimranjit, 2024-03-19 Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets. |
| 2023 business travel trends: Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing Azman, Norhidayah, Valeri, Marco, Albattat, Ahmad, Singh, Amrik, 2024-10-03 In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices. |
| 2023 business travel trends: Special Interest Trends for Sustainable Tourism Jermsittiparsert, Kittisak, Suanpang, Pannee, 2024-07-26 The rapid changes in many dimensions that have occurred in the past decade have resulted in many changes in peoples conditions and lifestyles. The role of technology in facilitating the fastest pace of development in human history remains a major theme of our time, especially as humanity recovers from the most severe pandemic of the century. As tourism recuperates after the COVID-19 pandemic, a growing number of travelers are showing interest in special interest tourism, seeking unique and tailored travel experiences. It is essential that this resurgence prioritizes sustainability, leveraging technological advancements to create eco-friendly travel options, support local communities, and minimize environmental impacts. Special Interest Trends for Sustainable Tourism offers solutions for sustainable tourist practices, strategies, and developments. It provides the most up-to-date information and views regarding the state and special interest trends of the tourism sector in all its dimensions. This book covers topics such as sustainability, ecotourism, and volunteering, and is a useful resource for business owners, travel agencies, hospitality and tourism professionals, academicians, and researchers. |
| 2023 business travel trends: Business Travel and Tourism John Swarbrooke, Susan Horner, 2012-05-23 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography. |
| 2023 business travel trends: Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology Alastair M. Morrison, Dimitrios Buhalis, 2023-09-12 The Handbook offers a comprehensive overview of theoretical and practical perspectives for tracking and interpreting trends and issues in tourism sustainability, planning and development, management, and technology. Tourism is a dynamic and unpredictable industry and understanding its trends and issues is critical for the successful and sustainable development of the private and public sector. As such, this Handbook proposes clear definitions and provides a systematic classification scheme for such analysing. It reviews trends and issues in four thematic areas of tourism: sustainability; planning and development; management and technology with contributions from 83 leading tourism scholars from across the globe. The Handbook provides insights on the differences among domestic, outbound, and inbound markets and acknowledges that the supply sub-sectors of tourism are diverse, highlighting variations by geographic regions. The book emphasises the necessity to prioritise sustainability and the achievement of the UN's Sustainable Development Goals (SDGs). Students and professionals interested in tourism, hospitality, and sustainability will find a wealth of multidisciplinary knowledge in this Handbook. |
| 2023 business travel trends: Computational and Mathematical Models in Biology Carla M.A. Pinto, Clara Mihaela Ionescu, 2024-01-09 This book provides the most valuable and updated research on computational and mathematical models in biological systems from influential researchers around the world and contributes to the development of future research guidelines in this topic. Topics include (but are not limited to): modeling infectious and dynamic diseases; regulation of cell function; biological pattern formation; biological networks; tumor growth and angiogenesis; complex biological systems; Monte Carlo methods; Control theory, optimization and their applications |
| 2023 business travel trends: Sustainable Urban Development in Singapore Melissa Liow Li Sa, Sam Choon-Yin, 2023-09-28 This book offers theoretical and practical insights into land use, transport, and national policies in one of world’s well-known urban concrete jungle, none other than the Singapore city. The emphasis is situated on Singapore’s attempt to promote walking and cycling. Greater appreciation of walkability thrives on Singapore’s rich history, green city, people and the gastronomic kopitiam and hawker culture. The book offers a comprehensive coverage of walkability as a crucial component of urban design to reduce vehicular congestion with the associated carbon emissions, foster a healthy lifestyle and community participation and create jobs to help the economy. A high income per capita and an aging society, lessons drawn from Singapore’s experience will be useful to other societies. Scholars in sustainable tourism field, urban planners, government bodies, tourist boards, entrepreneurs, national parks board, residents, and inbound travellers will benefit from reading the book. |
| 2023 business travel trends: Metaverse and Tourism Marco Valeri, Ahmad Albattat, 2024-08-21 This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations. Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also takes a future-focused approach and looks at and how the technologies of metaverse tourism will lead to a new level of immersive virtual reality. The book considers the metaverse in relation to the United Nations Sustainable Development Goals, post-COVID-19 society and offers practical insights on the topic. This book will be of pivotal interest for students, scholars and academics in the fields of tourism planning and policy, tourism economics, tourism behaviour and tourism development, as well as those with an interest in these areas more generally. |
| 2023 business travel trends: Revisiting Sustainable Tourism in the Philippines John Paolo R. Rivera, Eylla Laire M. Gutierrez, Fernando Martin Y. Roxas, 2024-09-23 Revisiting Sustainable Tourism in the Philippines offers a novel perspective about how sustainable tourism can be pursued against the backdrop of the events that have occurred over the years, through four themes: value chain integration, thinking small, customization of services, and quality over quantity. |
| 2023 business travel trends: Investing in Enchantment Michelle Janning, 2024-08-06 Should we keep the family cabin or list it on Airbnb? U.S. second homes are formally classified as investment properties used primarily for financial gain or vacation homes primarily reserved for personal use, but what have families actually been doing with them before, during, and after COVID-19 lockdowns? Today’s desire for authenticity and family connectedness has made family vacation homes a compelling site to examine how we think of labor and leisure, whom we include as family members and neighbors, and how all of this is represented both spatially and materially. Framed as a magical place for family members to look back on nostalgically, the family vacation home remains an enchanted and memory-filled site that is artificially removed from the marketplace, even if it is rented to others for their family vacations. It is meant to be a magical escape from the challenges of work and family stress, politics, and social inequalities. In reality, the family vacation home requires labor, has financial value as a piece of family wealth, and the magic is not accessible to all. In Investing in Enchantment, Michelle Janning tells a new story about the cultural meanings and structural outcomes surrounding family vacation homes today. |
| 2023 business travel trends: Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management Batabyal, Debasish, Das, Dillip Kumar, 2019-04-05 As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers. |
| 2023 business travel trends: Tourism Entrepreneurship in Portugal and Spain João Leitão, Vanessa Ratten, Vitor Braga, 2022-02-01 This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience. |
| 2023 business travel trends: Tourism and Hospitality for Sustainable Development Emmanuel Ndhlovu, |
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