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Account Based Marketing Stats: A Critical Analysis of its Impact on Current Trends
Author: Dr. Evelyn Reed, PhD, Senior Marketing Analyst at Market Insights Consulting, specializing in B2B marketing strategies and data analytics.
Publisher: MarketingProfs, a leading provider of marketing education and resources with over 20 years of experience in the industry.
Editor: Sarah Chen, Marketing Editor at MarketingProfs, with 10 years of experience in editing and publishing marketing-related content.
Keywords: Account based marketing stats, ABM stats, account based marketing success, ABM ROI, B2B marketing, targeted marketing, sales and marketing alignment, ABM strategy, account based marketing metrics, ABM challenges.
Summary: This analysis dives deep into the current state of account-based marketing (ABM), examining key account based marketing stats that reveal its effectiveness and the challenges faced in its implementation. We explore how ABM is transforming B2B sales and marketing strategies, focusing on demonstrable ROI, crucial metrics, and the integration of technology to optimize results. The analysis also highlights emerging trends and future predictions for ABM, drawing conclusions on its overall impact and suggesting best practices for achieving success.
1. The Rise of Account Based Marketing: Understanding the Account Based Marketing Stats
Account based marketing (ABM) has rapidly evolved from a niche strategy to a mainstream approach for B2B organizations. Numerous account based marketing stats underscore this shift. Studies consistently demonstrate that companies employing ABM report significantly higher ROI compared to traditional, broad-based marketing campaigns. For instance, a recent study by [Insert reputable source and specific statistic, e.g., "Demand Gen Report" showed that 87% of companies using ABM reported increased pipeline contribution]. This compelling account based marketing statistic highlights the effectiveness of focusing resources on high-value accounts.
However, simply adopting ABM doesn't guarantee success. The key lies in a well-defined strategy supported by robust data and a strong alignment between sales and marketing teams. Many organizations struggle with accurate measurement, leading to a lack of clear understanding of the true impact of their ABM efforts. This is reflected in another account based marketing statistic: [Insert reputable source and specific statistic, e.g., "a study by ITSMA revealed that only 57% of companies track ABM ROI effectively"]. This gap highlights the need for a more sophisticated approach to tracking key metrics.
2. Key Account Based Marketing Stats: Measuring Success and ROI
Effective ABM necessitates a robust framework for measuring success. Account based marketing stats should encompass a range of metrics, moving beyond simple lead generation to assess the impact on revenue and customer lifetime value. Key performance indicators (KPIs) should include:
Sales Qualified Opportunities (SQOs): This measures the number of qualified opportunities generated from ABM initiatives. Tracking this metric, along with its conversion rate to closed-won deals, provides insight into the effectiveness of the strategy in moving prospects through the sales funnel. High-quality account based marketing stats in this area indicate a strong pipeline.
Customer Acquisition Cost (CAC): By focusing on high-value accounts, ABM aims to reduce CAC. Analyzing account based marketing stats related to CAC compared to traditional marketing methods can demonstrate the cost-effectiveness of a targeted approach.
Customer Lifetime Value (CLTV): ABM's emphasis on long-term relationships aims to increase CLTV. Tracking this metric helps showcase the enduring value generated by ABM initiatives, a key factor in justifying investment.
Engagement Metrics: Digital engagement metrics like website visits, content downloads, and email open rates, specifically from targeted accounts, provide valuable insights into account engagement and receptiveness to marketing messaging. Analyzing account based marketing stats related to engagement is crucial for refining the strategy.
Sales and Marketing Alignment: Successful ABM requires strong collaboration between sales and marketing. Account based marketing stats reflecting the level of alignment – such as joint planning sessions, shared lead scoring, and collaborative feedback loops – are crucial indicators of overall ABM program health.
3. The Role of Technology in Optimizing Account Based Marketing Stats
Technology plays a pivotal role in enhancing the effectiveness of ABM and improving the accuracy of account based marketing stats. Marketing automation platforms, Customer Relationship Management (CRM) systems, and data analytics tools are essential for streamlining processes, personalizing communication, and accurately tracking results. These tools facilitate:
Account Identification and Prioritization: Technology helps identify ideal customer profiles (ICPs) and prioritize high-value accounts based on various criteria such as revenue potential, industry, and engagement levels.
Personalized Messaging: Using data analytics, organizations can personalize marketing messages and content to resonate with specific accounts.
Automated Workflow: Technology automates various aspects of the ABM process, improving efficiency and freeing up resources for more strategic activities.
Data-Driven Insights: Comprehensive data analysis offers actionable insights based on account based marketing stats, enabling continuous improvement and optimization of the ABM strategy.
4. Challenges and Best Practices in Account Based Marketing: Interpreting Account Based Marketing Stats
Despite its potential, ABM presents certain challenges. Organizations often struggle with:
Data Accuracy and Completeness: Inaccurate or incomplete data can lead to misinformed decision-making and skewed account based marketing stats.
Integration with Existing Systems: Seamless integration of ABM technology with existing sales and marketing systems is crucial but can be complex.
Measuring ROI: Accurate measurement of ROI remains a major challenge for many organizations, hindering the ability to demonstrate the value of ABM to stakeholders.
Sales and Marketing Alignment: Achieving effective alignment between sales and marketing teams requires a collaborative culture and well-defined processes.
Best Practices:
Invest in robust data infrastructure and maintain data quality.
Prioritize alignment between sales and marketing teams through shared goals and metrics.
Use technology to streamline processes and improve efficiency.
Establish clear KPIs and track progress regularly.
Continuously analyze account based marketing stats and adapt the strategy accordingly.
5. Emerging Trends and Future Predictions for Account Based Marketing
The future of ABM is promising. Emerging trends indicate a continued growth and evolution of the strategy, with a stronger emphasis on personalization, data-driven insights, and AI-powered tools.
AI-powered personalization: Artificial intelligence will enhance the personalization of marketing messages and content, resulting in more targeted and effective campaigns.
Increased use of predictive analytics: Predictive analytics will improve account prioritization and identification of high-potential accounts.
Greater integration with sales intelligence tools: Sales intelligence tools will provide deeper insights into accounts, enhancing the effectiveness of ABM programs.
Expansion into new channels: ABM will continue to expand into new channels, such as social media and video marketing, to reach targeted accounts.
Conclusion
Account based marketing stats consistently demonstrate the effectiveness of ABM in driving revenue growth and improving customer lifetime value. However, successful implementation requires a well-defined strategy, strong sales and marketing alignment, robust technology, and a commitment to data-driven decision-making. By addressing the challenges and adopting best practices, organizations can leverage the power of ABM to achieve significant returns on investment and build long-term relationships with high-value clients. Continuous monitoring and analysis of key account based marketing stats will be crucial for success in this evolving landscape.
FAQs:
1. What is the average ROI of ABM? The ROI of ABM varies greatly depending on factors such as industry, target audience, and implementation strategy. However, studies consistently show significantly higher ROI compared to traditional marketing.
2. Which metrics are most important for tracking ABM success? Key metrics include SQOs, CAC, CLTV, engagement metrics, and sales and marketing alignment.
3. What technology is essential for effective ABM? Marketing automation platforms, CRM systems, and data analytics tools are essential.
4. How can I ensure successful sales and marketing alignment in ABM? Establish shared goals, KPIs, and regular communication channels.
5. How can I overcome challenges in measuring ABM ROI? Invest in robust data infrastructure, use appropriate tracking tools, and define clear KPIs.
6. What are some common mistakes in ABM implementation? Lack of proper planning, poor data quality, insufficient budget allocation, and neglecting sales and marketing alignment.
7. How can I personalize my ABM messaging effectively? Leverage data and analytics to understand target accounts and tailor messages to resonate with their specific needs and pain points.
8. How is ABM different from traditional marketing? ABM focuses on building relationships with specific high-value accounts, unlike traditional marketing, which adopts a broader, less targeted approach.
9. What are the future trends in ABM? Increased use of AI and machine learning, greater integration with sales intelligence tools, and expansion into new channels.
Related Articles:
1. "The Definitive Guide to Account-Based Marketing (ABM) ROI": This article explores different methods for calculating and optimizing ABM ROI, providing practical tips for maximizing returns.
2. "Top 10 ABM Metrics You Should Be Tracking": This article details the 10 most important metrics for measuring ABM success, offering examples and insights on how to interpret the data.
3. "Account Based Marketing: A Step-by-Step Guide": This article provides a comprehensive step-by-step guide to implementing a successful ABM strategy.
4. "ABM for Startups: A Practical Approach": This article focuses on the specific challenges and strategies for ABM implementation in smaller companies with limited resources.
5. "The Role of Technology in Account-Based Marketing": This article explores the key technologies needed for effective ABM, including marketing automation, CRM, and data analytics tools.
6. "How to Achieve Sales and Marketing Alignment in ABM": This article provides practical tips on how to foster strong collaboration between sales and marketing teams in ABM initiatives.
7. "Case Studies: ABM Success Stories from Leading Companies": This article examines real-world examples of successful ABM implementations and the results they achieved.
8. "Overcoming the Challenges of Account Based Marketing": This article addresses common challenges faced in ABM, offering practical solutions and best practices for overcoming them.
9. "Predicting ABM Success with Data-Driven Insights": This article explains how data and analytics can be used to predict the effectiveness of ABM strategies and optimize campaigns for improved results.
| account based marketing stats: Account-Based Marketing For Dummies Sangram Vajre, 2016-04-25 Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book. —David Raab, Founder at Raab Associates If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too. —Megan Heuer, Vice President and Group Director, SiriusDecisions Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how. —Joe Chernov, VP of Marketing at InsightSquared Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how. —Scott Brinker, Author of Hacking Marketing Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results. —Sean Zinsmeister, Senior Director of Product Marketing, Infer The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike. —Scott Vaughan, CMO, Integrate |
| account based marketing stats: B2B Digital Marketing Strategy Simon Hall, 2023-10-03 Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM. |
| account based marketing stats: Data-Driven Marketing Mark Jeffery, 2010-02-08 NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. |
| account based marketing stats: Statistics for Marketing and Consumer Research Mario Mazzocchi, 2008-05-22 Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling |
| account based marketing stats: Outcome-Based Marketing John D. Leavy, 2011-04-29 Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com. |
| account based marketing stats: The Global Findex Database 2017 Asli Demirguc-Kunt, Leora Klapper, Dorothe Singer, Saniya Ansar, 2018-04-19 In 2011 the World Bank—with funding from the Bill and Melinda Gates Foundation—launched the Global Findex database, the world's most comprehensive data set on how adults save, borrow, make payments, and manage risk. Drawing on survey data collected in collaboration with Gallup, Inc., the Global Findex database covers more than 140 economies around the world. The initial survey round was followed by a second one in 2014 and by a third in 2017. Compiled using nationally representative surveys of more than 150,000 adults age 15 and above in over 140 economies, The Global Findex Database 2017: Measuring Financial Inclusion and the Fintech Revolution includes updated indicators on access to and use of formal and informal financial services. It has additional data on the use of financial technology (or fintech), including the use of mobile phones and the Internet to conduct financial transactions. The data reveal opportunities to expand access to financial services among people who do not have an account—the unbanked—as well as to promote greater use of digital financial services among those who do have an account. The Global Findex database has become a mainstay of global efforts to promote financial inclusion. In addition to being widely cited by scholars and development practitioners, Global Findex data are used to track progress toward the World Bank goal of Universal Financial Access by 2020 and the United Nations Sustainable Development Goals. The database, the full text of the report, and the underlying country-level data for all figures—along with the questionnaire, the survey methodology, and other relevant materials—are available at www.worldbank.org/globalfindex. |
| account based marketing stats: Predictive Marketing Omer Artun, Dominique Levin, 2015-08-24 Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience. |
| account based marketing stats: Location Based Marketing For Dummies Aaron Strout, Mike Schneider, 2011-09-06 Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business. |
| account based marketing stats: ABM Is B2B Sangram Vajre, Eric Spett, 2019-09-03 Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for? |
| account based marketing stats: Dynamic Digital Marketing Dawn McGruer, 2020-01-21 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes. |
| account based marketing stats: Programmatic Advertising Oliver Busch, 2015-11-26 This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds. |
| account based marketing stats: Advanced Digital Marketing Strategies in a Data-Driven Era Saura, Jose Ramon, 2021-06-25 In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field. |
| account based marketing stats: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| account based marketing stats: Marketing For Dummies Jeanette Maw McMurtry, 2022-09-30 Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward. |
| account based marketing stats: Marketing und Sales Automation Uwe Hannig, 2017-05-23 Dieses Buch klärt - längst überfällig - die Begriffe Marketing und Sales Automation und zeigt konkret, wie die dafür entwickelten Werkzeuge implementiert und erfolgreich in der Praxis eingesetzt werden. Praktiker beschreiben, wie der Einstieg in die Automation wiederkehrender Prozesse in Marketing und Vertrieb gelingt. Die Experten berichten von ihren Erfahrungen, geben Tipps und Hilfestellungen. Das Themenspektrum spannt den Bogen von der Schaffung einer validen Datengrundlage über das rechtskonforme E-Mail-Marketing bis hin zu einem Vorgehensmodell zur Einführung eines Marketing-Automation-Systems im Unternehmen. Dabei wird ein besonderer Augenmerk auf die Verzahnung von Marketing und Vertrieb gelegt und die möglichen Verbesserungen beispielsweise im Lead Management durch die Automation aufgezeigt. Ein spezielles Kapitel widmet sich der Vorstellung der wesentlichen Werkzeuge für Konzerne ebenso wie für kleine und mittlere Unternehmen. |
| account based marketing stats: The Content Formula Liz Bedor, Michael Brenner, 2015-11-26 The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. |
| account based marketing stats: HBR's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (HBR's 10 Must Reads) Harvard Business Review, Philip Kotler, James C. Anderson, Jr., Andris Zoltners, Manish Goyal, 2017-05-23 Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Integrate your sales and marketing operations Assess your business cycle and its impact on your sales force Transition away from solution sales Leverage the power of micromarkets Introduce tiebreaker selling and consensus selling Motivate your sales force properly This collection of articles includes Major Sales: Who Really Does the Buying, by Thomas V. Bonoma; Ending the War Between Sales and Marketing, by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; Match Your Sales Force Structure to Your Business Life Cycle, by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; The End of Solution Sales, by Brent Adamson, Matthew Dixon, and Nicholas Toman; Selling into Micromarkets, by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; Dismantling the Sales Machine, by Brent Adamson, Matthew Dixon, and Nicholas Toman; Tiebreaker Selling, by James C. Anderson, James A. Narus, and Marc Wouters; Making the Consensus Sale, by Karl Schmidt, Brent Adamson, and Anna Bird; The Right Way to Use Compensation, by Mark Roberge; How to Really Motivate Salespeople, by Doug J. Chung; and Getting Beyond 'Show Me the Money, ' an interview with Andris Zoltners by Daniel McGinn. |
| account based marketing stats: Value-based Marketing Peter Doyle, 2009-08-27 This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age |
| account based marketing stats: AI in Marketing, Sales and Service Peter Gentsch, 2018-10-22 AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors. |
| account based marketing stats: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| account based marketing stats: Strategic Alliances Steve Steinhilber, 2008-11-03 As a top executive, you've almost certainly forged strategic alliances with other companies. Some of these deals have worked--but many others have likely failed. In fact, companies worldwide launch more than two thousand strategic alliances every year, and more than half never deliver as promised. In Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that's pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new products and accelerated growth. Drawing on his experience as the head of Cisco's Strategic Alliances group, Steinhilber has created tools and guidelines that will help you forge alliances that work. He describes the three essential building blocks of successful alliances and explains how to establish: The right framework--by articulating how an alliance will help you achieve your company's strategic business goals and identifying potential partners The right organization--by staffing your alliance organization with the right people and constantly honing their skills The right relationships--by cultivating trust among the many key internal contacts in your organization and your alliance partners Engaging and authoritative, Strategic Alliances shows you how to manage strategic partnerships more effectively and maximize their value in a complex and changing business environment. From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners. |
| account based marketing stats: Quotations from Chairman Mao Tse-Tung Mao Tse-Tung, Mao Zedong, 2013-04-16 Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung. |
| account based marketing stats: A Practical Guide To ACCOUNT-BASED MARKETING Sebastian Pistritto, 2024-01-17 A Practical Guide To Account-Based Marketing meticulously unravels the multifaceted layers of ABM, presenting a nuanced understanding of its core principles and strategic implementation. The narrative seamlessly navigates through the crucial facets of marketing, emphasizing the importance of personalized content, scalable programs, and data-driven decision-making. Rooted in real-world experiences, this guide is not merely a collection of theoretical concepts but a practical roadmap for marketers seeking to elevate their strategies and achieve a robust return on investment (ROI). Through an exploration of ABM's impact on lead quality, sales alignment, and customer relationships, this book aims to equip marketers with the knowledge and tools needed to make ABM a competitive advantage in the dynamic landscape of B2B marketing. |
| account based marketing stats: Successful Wine Marketing James Lapsley, Kirby Moulton, 2013-11-09 This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the gravitas of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited. |
| account based marketing stats: How Brands Grow Byron Sharp, 2010-03-11 This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. |
| account based marketing stats: Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn Neal Schaffer, 2011-08-07 Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. |
| account based marketing stats: The Customer of the Future Blake Morgan, 2019-10-29 With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization! |
| account based marketing stats: Why Startups Fail Tom Eisenmann, 2021-03-30 If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success. |
| account based marketing stats: Free Prize Inside Seth Godin, 2006-03-02 Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department. |
| account based marketing stats: Billboard , 1997-10-25 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| account based marketing stats: The Challenger Sale Matthew Dixon, Brent Adamson, 2013 Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. |
| account based marketing stats: The Marketing Book Michael Baker, Susan Hart, 2016-04-14 The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look. |
| account based marketing stats: Marketing Automation For Dummies Mathew Sweezey, 2014-04-14 Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
| account based marketing stats: Survey of Current Business , 2001 |
| account based marketing stats: IBM SPSS for Introductory Statistics George A. Morgan, Nancy L. Leech, Gene W. Gloeckner, Karen C. Barrett, 2012-09-10 Designed to help students analyze and interpret research data using IBM SPSS, this user-friendly book, written in easy-to-understand language, shows readers how to choose the appropriate statistic based on the design, and to interpret outputs appropriately. The authors prepare readers for all of the steps in the research process: design, entering and checking data, testing assumptions, assessing reliability and validity, computing descriptive and inferential parametric and nonparametric statistics, and writing about outputs. Dialog windows and SPSS syntax, along with the output, are provided. Three realistic data sets, available on the Internet, are used to solve the chapter problems. The new edition features: Updated to IBM SPSS version 20 but the book can also be used with older and newer versions of SPSS. A new chapter (7) including an introduction to Cronbach’s alpha and factor analysis. Updated Web Resources with PowerPoint slides, additional activities/suggestions, and the answers to even-numbered interpretation questions for the instructors, and chapter study guides and outlines and extra SPSS problems for the students. The web resource is located www.routledge.com/9781848729827 . Students, instructors, and individual purchasers can access the data files to accompany the book at www.routledge.com/9781848729827 . IBM SPSS for Introductory Statistics, Fifth Edition provides helpful teaching tools: All of the key IBM SPSS windows needed to perform the analyses. Complete outputs with call-out boxes to highlight key points. Flowcharts and tables to help select appropriate statistics and interpret effect sizes. Interpretation sections and questions help students better understand and interpret the output. Assignments organized the way students proceed when they conduct a research project. Examples of how to write about outputs and make tables in APA format. Helpful appendices on how to get started with SPSS and write research questions. An ideal supplement for courses in either statistics, research methods, or any course in which SPSS is used, such as in departments of psychology, education, and other social and health sciences. This book is also appreciated by researchers interested in using SPSS for their data analysis. |
| account based marketing stats: Social Media Marketing All-in-One For Dummies Jan Zimmerman, Deborah Ng, 2017-05-01 The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing. |
| account based marketing stats: Interpreting Quantitative Data with SPSS Rachad Antonius, 2003-01-22 This is a textbook for introductory courses in quantitative research methods across the social sciences. It offers a detailed explanation of introductory statistical techniques and presents an overview of the contexts in which they should be applied. |
| account based marketing stats: Billboard , 1973-06-16 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| account based marketing stats: Computerworld , 1981-02-02 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| account based marketing stats: The Revenue Acceleration Rules Shashi Upadhyay, Kent McCormick, 2018-04-16 Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from why? to how?, this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue. |
State of Account-Based Marketing - Demand Spring
insights for marketers just getting started with account-based execution. We received 100 responses from B2B marketers across North America, from diverse industries. The research …
Account-based Marketing - Dun & Bradstreet
By considering your entire marketing universe, ABM helps you optimize spend around all account-based activities and strategies. And to help you lay a foundation, this type of marketing helps …
Account-Based Marketing (ABM) - HubSpot
"Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high …
The Marketer’s Framework for Start - LinkedIn Business
It’s been proven, time and again, that when marketing and sales collaborate to identify a set of high-value accounts and work in tandem to deliver relevant buying experiences, it produces …
The Rise of Account-Based Marketing in B2B
What is Account-Based Marketing? Account-Based Marketing is a set of products and services that enable B2B marketers to identify and target the accounts they value most. How does …
2019 STATE OF ACCOUNT- BASED MARKETING
rvey over three weeks in October 2019. With questions focused on how successful B2B practitioners use ABM to generate more qualified demand and drive more reliable revenue for …
ACCOUNT-BASED MARKETING APPROACH - Ascend2
Account-based marketing (ABM) continues to gain traction as an initiative that can capitalize on high-value accounts, shorten the sales cycle, and align efforts of sales and marketing teams. …
ACCOUNT-BASED MARKETING - Lever
WHY ACCOUNT-BASED MARKETING? Account-Based Marketing is a novel B2B approach to client engagement that places special emphasis on an individual account’s value. Instead of …
ACCOUNT-BASED MARKETING - Kntnt
38% of marketing influencers consider their account-based marketing strategy best-in-class at achieving important objectives, while another 46% believe their account-based marketing …
ACCOUNT-BASED MARKETING - dnb.co.uk
• High & Low Marketing Response How To 1. Customize Nurture Streams 2. Personalize Web Retargeting 3. Create Account-Based Triggers Success Criteria • Generate qualified …
The Definitive Guide to Account-Based Marketing
WHAT IS ACCOUNT-BASED MARKETING AND WHY IS IT IMPORTANT? What is ABM? Account-based marketing (ABM) is a strategy, not a technology. It’s a customer experience …
Why is account-based marketing important? - Adobe …
Account-based marketing (ABM) is one such technique that funnels marketing efforts to specific accounts. While ABM is not a new concept, it’s quickly becoming table stakes for B2B brands …
ACCOUNT-BASED MARKETING - SharpSpring
ABM aligns sales and marketing since a marketer employing an ABM strategy parallels the goals of the sales team — targeting key accounts, engaging them and showing results. Agencies say …
Account-Based Marketing - Dun & Bradstreet
Account-Based Marketing (ABM) offers many promises around customer growth and retention. While not a new concept, both data-driven marketing approaches and new marketing tools …
Account-Based Marketing Initiatives - Ascend2
As account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their …
Market Guide for Account-Based Marketing Platforms
Digital marketing leaders in B2B firms are investigating ABM platforms to grow new business and spur demand from existing customers through improved collaboration with sales teams. Use …
Account-Based Marketing
Part 1: Getting Started with Account-Based Marketing. . . . 7 CHAPTER 1: Introducing the Basics of Account-Based Marketing . . . . . . . . . . . . . . . . . . 9 CHAPTER 2: Making the Case for …
The Definitive Guide - Account Based Marketing
Account-Based Marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s …
The Definitive Guide to Account Based Marketing - Adobe …
Account-based marketing (ABM) is a strategy, not a technology. It’s an approach centered on customer experience that requires sales and marketing teams to collaborate. Working …
Account-Based Marketing - dummies
STATISTICS IN FAVOR OF ACCOUNT-BASED MARKETING When you compare how much it costs for a lead to become closed revenue for your organization, you can make a compelling …
State of Account-Based Marketing - Demand Spring
insights for marketers just getting started with account-based execution. We received 100 responses from B2B marketers across North America, from diverse industries. The research …
Account-based Marketing - Dun & Bradstreet
By considering your entire marketing universe, ABM helps you optimize spend around all account-based activities and strategies. And to help you lay a foundation, this type of marketing helps …
Account-Based Marketing (ABM) - HubSpot
"Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high …
The Marketer’s Framework for Start - LinkedIn Business
It’s been proven, time and again, that when marketing and sales collaborate to identify a set of high-value accounts and work in tandem to deliver relevant buying experiences, it produces …
The Rise of Account-Based Marketing in B2B
What is Account-Based Marketing? Account-Based Marketing is a set of products and services that enable B2B marketers to identify and target the accounts they value most. How does …
2019 STATE OF ACCOUNT- BASED MARKETING
rvey over three weeks in October 2019. With questions focused on how successful B2B practitioners use ABM to generate more qualified demand and drive more reliable revenue for …
ACCOUNT-BASED MARKETING APPROACH - Ascend2
Account-based marketing (ABM) continues to gain traction as an initiative that can capitalize on high-value accounts, shorten the sales cycle, and align efforts of sales and marketing teams. …
ACCOUNT-BASED MARKETING - Lever
WHY ACCOUNT-BASED MARKETING? Account-Based Marketing is a novel B2B approach to client engagement that places special emphasis on an individual account’s value. Instead of …
ACCOUNT-BASED MARKETING - Kntnt
38% of marketing influencers consider their account-based marketing strategy best-in-class at achieving important objectives, while another 46% believe their account-based marketing …
ACCOUNT-BASED MARKETING - dnb.co.uk
• High & Low Marketing Response How To 1. Customize Nurture Streams 2. Personalize Web Retargeting 3. Create Account-Based Triggers Success Criteria • Generate qualified …
The Definitive Guide to Account-Based Marketing
WHAT IS ACCOUNT-BASED MARKETING AND WHY IS IT IMPORTANT? What is ABM? Account-based marketing (ABM) is a strategy, not a technology. It’s a customer experience …
Why is account-based marketing important? - Adobe …
Account-based marketing (ABM) is one such technique that funnels marketing efforts to specific accounts. While ABM is not a new concept, it’s quickly becoming table stakes for B2B brands …
ACCOUNT-BASED MARKETING - SharpSpring
ABM aligns sales and marketing since a marketer employing an ABM strategy parallels the goals of the sales team — targeting key accounts, engaging them and showing results. Agencies say …
Account-Based Marketing - Dun & Bradstreet
Account-Based Marketing (ABM) offers many promises around customer growth and retention. While not a new concept, both data-driven marketing approaches and new marketing tools …
Account-Based Marketing Initiatives - Ascend2
As account-based marketing (ABM) initiatives become more widely used across businesses of different sizes and industries, marketers have had a chance to evolve and optimize their …
Market Guide for Account-Based Marketing Platforms
Digital marketing leaders in B2B firms are investigating ABM platforms to grow new business and spur demand from existing customers through improved collaboration with sales teams. Use …
Account-Based Marketing
Part 1: Getting Started with Account-Based Marketing. . . . 7 CHAPTER 1: Introducing the Basics of Account-Based Marketing . . . . . . . . . . . . . . . . . . 9 CHAPTER 2: Making the Case for …
The Definitive Guide - Account Based Marketing
Account-Based Marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s …
The Definitive Guide to Account Based Marketing - Adobe …
Account-based marketing (ABM) is a strategy, not a technology. It’s an approach centered on customer experience that requires sales and marketing teams to collaborate. Working …
Account-Based Marketing - dummies
STATISTICS IN FAVOR OF ACCOUNT-BASED MARKETING When you compare how much it costs for a lead to become closed revenue for your organization, you can make a compelling …
