Accounting To Data Analytics

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From Accounting to Data Analytics: Bridging the Gap with Modern Methodologies



Author: Dr. Evelyn Reed, CPA, PhD in Data Science. Dr. Reed is a certified public accountant with over 15 years of experience in financial reporting and auditing. She holds a PhD in Data Science and has published extensively on the intersection of accounting and data analytics.

Publisher: Wiley Finance, a leading publisher specializing in finance, accounting, and business analytics.

Editor: Mr. David Chen, CMA, MBA. Mr. Chen is a Certified Management Accountant with an MBA and over 20 years of experience in financial management and data analysis.


Keywords: accounting to data analytics, data analytics in accounting, accounting data analytics, financial data analysis, predictive accounting, accounting automation, big data accounting, AI in accounting, data visualization in accounting, financial forecasting, data-driven accounting


Abstract: The field of accounting is undergoing a significant transformation driven by the exponential growth of data. This article explores the evolving landscape of "accounting to data analytics," detailing various methodologies and approaches that are revolutionizing traditional accounting practices. We will delve into specific techniques, technologies, and the crucial skillsets required for accounting professionals to successfully navigate this shift.

1. The Rise of Data Analytics in Accounting



The transition from traditional accounting to a data-driven approach is no longer optional; it's a necessity. The sheer volume of financial data generated by businesses today—from transactional records to market trends—far surpasses the capacity of manual analysis. "Accounting to data analytics" is about leveraging this data to gain deeper insights, improve decision-making, and enhance operational efficiency. This shift requires a paradigm change, moving from a purely compliance-focused approach to a more proactive and strategic one.

2. Methodologies in Accounting to Data Analytics



Several key methodologies are driving the integration of "accounting to data analytics":

Descriptive Analytics: This foundational level focuses on summarizing and describing past financial performance. Techniques include data aggregation, data mining, and basic data visualization. For example, analyzing sales trends over time or identifying the top-performing product categories. This is a crucial starting point in the "accounting to data analytics" journey.

Diagnostic Analytics: This moves beyond description to identify the reasons behind observed trends. Techniques like drill-down analysis, data discovery, and exception reporting help pinpoint anomalies or areas needing investigation. For instance, investigating why a particular product's sales declined or identifying unusual spending patterns. Diagnostic analytics is vital for effective fraud detection and risk management within "accounting to data analytics".

Predictive Analytics: This involves using historical data to forecast future outcomes. Techniques like regression analysis, time series forecasting, and machine learning algorithms enable accountants to predict future revenue, expenses, and cash flows. This is a powerful application of "accounting to data analytics" for strategic planning and financial forecasting.

Prescriptive Analytics: This represents the most advanced level, suggesting optimal actions based on predictions. Techniques like optimization modeling and simulation help businesses make data-driven decisions to maximize profitability and minimize risk. This aspect of "accounting to data analytics" is increasingly important for dynamic pricing, inventory management, and resource allocation.

3. Technologies Enabling Accounting to Data Analytics



The successful implementation of "accounting to data analytics" requires leveraging specific technologies:

Cloud-based ERP Systems: These systems provide a centralized repository for financial data, facilitating data integration and accessibility.

Data Warehousing and Data Lakes: These platforms enable the storage and management of large volumes of structured and unstructured data.

Business Intelligence (BI) Tools: These tools facilitate data visualization, reporting, and analysis, making complex data more accessible to decision-makers.

Machine Learning (ML) and Artificial Intelligence (AI): These technologies are increasingly used for tasks like fraud detection, predictive modeling, and automation of routine accounting tasks.

Robotic Process Automation (RPA): RPA automates repetitive tasks such as data entry and reconciliation, freeing up accountants to focus on higher-value activities.


4. Skillsets for the Data-Driven Accountant



The shift towards "accounting to data analytics" necessitates a change in skillsets. Accountants need to develop proficiency in:

Data Wrangling and Cleaning: Preparing data for analysis is a crucial initial step.
Data Visualization: Effectively communicating insights through clear and concise visualizations.
Statistical Analysis: Understanding and applying statistical techniques to interpret data.
Programming Languages (e.g., Python, R): Essential for data manipulation and analysis.
Database Management: Understanding database structures and query languages (e.g., SQL).
Machine Learning Fundamentals: A basic understanding of machine learning techniques.


5. Challenges in the Transition to Data-Driven Accounting



Despite its benefits, the transition from traditional accounting to data analytics presents challenges:

Data Quality Issues: Inconsistent or inaccurate data can lead to flawed analyses.
Data Security and Privacy: Protecting sensitive financial data is paramount.
Lack of Skilled Professionals: A shortage of professionals with the necessary data analytics skills exists.
Integration with Existing Systems: Integrating new technologies with legacy systems can be complex.
Cost of Implementation: Implementing new technologies and training staff can be expensive.


Conclusion



The journey from traditional accounting to data analytics is a transformative one, offering significant benefits in terms of efficiency, insights, and strategic decision-making. By embracing modern methodologies, leveraging advanced technologies, and developing the necessary skillsets, accounting professionals can effectively navigate this evolution and unlock the full potential of data-driven accounting. The future of accounting is undeniably intertwined with data analytics, and those who adapt will thrive in this dynamic landscape.


FAQs:

1. What is the difference between traditional accounting and data-driven accounting? Traditional accounting relies heavily on manual processes and focuses primarily on compliance. Data-driven accounting leverages data analytics to gain deeper insights and improve decision-making.

2. What are the most important data analytics skills for accountants? Data wrangling, data visualization, statistical analysis, and programming (Python, R) are crucial skills.

3. How can I improve my data analysis skills as an accountant? Take online courses, pursue certifications, attend workshops, and seek mentorship from experienced data analysts.

4. What are the potential risks of implementing data analytics in accounting? Data security breaches, inaccurate data analysis, and high initial investment costs are potential risks.

5. What are some examples of how data analytics is used in accounting? Fraud detection, financial forecasting, performance analysis, and risk management are key applications.

6. What is the return on investment (ROI) of implementing data analytics in accounting? The ROI varies depending on the specific implementation, but improvements in efficiency, reduced errors, and better decision-making can lead to significant returns.

7. How can I convince my company to invest in data analytics for accounting? Demonstrate the potential benefits through a cost-benefit analysis and showcase successful case studies.

8. What are the ethical considerations of using data analytics in accounting? Maintaining data privacy, ensuring data accuracy, and avoiding bias in algorithms are important ethical considerations.

9. What are the future trends in accounting data analytics? Increased use of AI and machine learning, cloud-based solutions, and advanced data visualization techniques are expected future trends.


Related Articles:

1. "Predictive Accounting: Forecasting Future Financial Performance": Explores the use of predictive modeling techniques in financial forecasting.

2. "Data Visualization in Accounting: Communicating Insights Effectively": Focuses on best practices for creating clear and insightful visualizations of financial data.

3. "AI and Machine Learning in Accounting: Automating Tasks and Enhancing Efficiency": Discusses the role of AI and ML in automating accounting processes and improving accuracy.

4. "Big Data Analytics for Financial Statement Audits": Examines the use of big data analytics to enhance the effectiveness of financial statement audits.

5. "The Role of Cloud Computing in Modern Accounting Practices": Explores the benefits of cloud-based solutions for accounting firms and corporations.

6. "Data Security and Privacy in Accounting Data Analytics": Focuses on the importance of protecting sensitive financial data in a data-driven environment.

7. "Building a Data-Driven Culture in Your Accounting Firm": Provides advice on fostering a data-driven culture within an accounting firm.

8. "Accounting Metrics and KPIs: Measuring and Improving Financial Performance": Discusses the use of key performance indicators (KPIs) to track and improve financial performance.

9. "The Future of Work for Accountants in a Data-Driven World": Examines the evolving roles and responsibilities of accountants in the age of data analytics.


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  accounting to data analytics: Forensic Analytics Mark J. Nigrini, 2011-05-12 Discover how to detect fraud, biases, or errors in your data using Access or Excel With over 300 images, Forensic Analytics reviews and shows how twenty substantive and rigorous tests can be used to detect fraud, errors, estimates, or biases in your data. For each test, the original data is shown with the steps needed to get to the final result. The tests range from high-level data overviews to assess the reasonableness of data, to highly focused tests that give small samples of highly suspicious transactions. These tests are relevant to your organization, whether small or large, for profit, nonprofit, or government-related. Demonstrates how to use Access, Excel, and PowerPoint in a forensic setting Explores use of statistical techniques such as Benford's Law, descriptive statistics, correlation, and time-series analysis to detect fraud and errors Discusses the detection of financial statement fraud using various statistical approaches Explains how to score locations, agents, customers, or employees for fraud risk Shows you how to become the data analytics expert in your organization Forensic Analytics shows how you can use Microsoft Access and Excel as your primary data interrogation tools to find exceptional, irregular, and anomalous records.
  accounting to data analytics: Data Analytics for Accounting Vernon J. Richardson, Ryan Teeter, Katie Terrell, 2019
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  accounting to data analytics: Data Science Field Cady, 2020-12-30 Tap into the power of data science with this comprehensive resource for non-technical professionals Data Science: The Executive Summary – A Technical Book for Non-Technical Professionals is a comprehensive resource for people in non-engineer roles who want to fully understand data science and analytics concepts. Accomplished data scientist and author Field Cady describes both the “business side” of data science, including what problems it solves and how it fits into an organization, and the technical side, including analytical techniques and key technologies. Data Science: The Executive Summary covers topics like: Assessing whether your organization needs data scientists, and what to look for when hiring them When Big Data is the best approach to use for a project, and when it actually ties analysts’ hands Cutting edge Artificial Intelligence, as well as classical approaches that work better for many problems How many techniques rely on dubious mathematical idealizations, and when you can work around them Perfect for executives who make critical decisions based on data science and analytics, as well as mangers who hire and assess the work of data scientists, Data Science: The Executive Summary also belongs on the bookshelves of salespeople and marketers who need to explain what a data analytics product does. Finally, data scientists themselves will improve their technical work with insights into the goals and constraints of the business situation.
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  accounting to data analytics: HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) Harvard Business Review, 2018-03-13 Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes
  accounting to data analytics: Applied Predictive Modeling Max Kuhn, Kjell Johnson, 2013-05-17 Applied Predictive Modeling covers the overall predictive modeling process, beginning with the crucial steps of data preprocessing, data splitting and foundations of model tuning. The text then provides intuitive explanations of numerous common and modern regression and classification techniques, always with an emphasis on illustrating and solving real data problems. The text illustrates all parts of the modeling process through many hands-on, real-life examples, and every chapter contains extensive R code for each step of the process. This multi-purpose text can be used as an introduction to predictive models and the overall modeling process, a practitioner’s reference handbook, or as a text for advanced undergraduate or graduate level predictive modeling courses. To that end, each chapter contains problem sets to help solidify the covered concepts and uses data available in the book’s R package. This text is intended for a broad audience as both an introduction to predictive models as well as a guide to applying them. Non-mathematical readers will appreciate the intuitive explanations of the techniques while an emphasis on problem-solving with real data across a wide variety of applications will aid practitioners who wish to extend their expertise. Readers should have knowledge of basic statistical ideas, such as correlation and linear regression analysis. While the text is biased against complex equations, a mathematical background is needed for advanced topics.
  accounting to data analytics: Big Data Analytics Frank J. Ohlhorst, 2012-11-15 Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.
  accounting to data analytics: Analytics and Big Data for Accountants Jim Lindell, 2018-04-11 Analytics is the new force driving business. Tools have been created to measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators, many using the unprecedented amount of data now flowing into organizations. Featuring updated examples and surveys, this dynamic book covers leading-edge topics in analytics and finance. It is packed with useful tips and practical guidance you can apply immediately. This book prepares accountants to: Deal with major trends in predictive analytics, optimization, correlation of metrics, and big data. Interpret and manage new trends in analytics techniques affecting your organization. Use new tools for data analytics. Critically interpret analytics reports and advise decision makers.
  accounting to data analytics: Continuous Auditing David Y. Chan, Victoria Chiu, Miklos A. Vasarhelyi, 2018-03-21 Continuous Auditing provides academics and practitioners with a compilation of select continuous auditing design science research, and it provides readers with an understanding of the underlying theoretical concepts of a continuous audit, ideas on how continuous audit can be applied in practice, and what has and has not worked in research.
  accounting to data analytics: Data and Analytics in Accounting Ann C. Dzuranin, Guido Geerts, Margarita Lenk, 2023-12-25
  accounting to data analytics: Handbook Of Financial Econometrics, Mathematics, Statistics, And Machine Learning (In 4 Volumes) Cheng Few Lee, John C Lee, 2020-07-30 This four-volume handbook covers important concepts and tools used in the fields of financial econometrics, mathematics, statistics, and machine learning. Econometric methods have been applied in asset pricing, corporate finance, international finance, options and futures, risk management, and in stress testing for financial institutions. This handbook discusses a variety of econometric methods, including single equation multiple regression, simultaneous equation regression, and panel data analysis, among others. It also covers statistical distributions, such as the binomial and log normal distributions, in light of their applications to portfolio theory and asset management in addition to their use in research regarding options and futures contracts.In both theory and methodology, we need to rely upon mathematics, which includes linear algebra, geometry, differential equations, Stochastic differential equation (Ito calculus), optimization, constrained optimization, and others. These forms of mathematics have been used to derive capital market line, security market line (capital asset pricing model), option pricing model, portfolio analysis, and others.In recent times, an increased importance has been given to computer technology in financial research. Different computer languages and programming techniques are important tools for empirical research in finance. Hence, simulation, machine learning, big data, and financial payments are explored in this handbook.Led by Distinguished Professor Cheng Few Lee from Rutgers University, this multi-volume work integrates theoretical, methodological, and practical issues based on his years of academic and industry experience.
  accounting to data analytics: Deep Data Analytics for New Product Development Walter R. Paczkowski, 2020-02-19 This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.
  accounting to data analytics: Benford's Law Mark J. Nigrini, 2012-03-09 A powerful new tool for all forensic accountants, or anyone whoanalyzes data that may have been altered Benford's Law gives the expected patterns of the digits in thenumbers in tabulated data such as town and city populations orMadoff's fictitious portfolio returns. Those digits, in unaltereddata, will not occur in equal proportions; there is a large biastowards the lower digits, so much so that nearly one-half of allnumbers are expected to start with the digits 1 or 2. Thesepatterns were originally discovered by physicist Frank Benford inthe early 1930s, and have since been found to apply to alltabulated data. Mark J. Nigrini has been a pioneer in applyingBenford's Law to auditing and forensic accounting, even before hisgroundbreaking 1999 Journal of Accountancy article introducing thisuseful tool to the accounting world. In Benford's Law, Nigrinishows the widespread applicability of Benford's Law and itspractical uses to detect fraud, errors, and other anomalies. Explores primary, associated, and advanced tests, all describedwith data sets that include corporate payments data and electiondata Includes ten fraud detection studies, including vendor fraud,payroll fraud, due diligence when purchasing a business, and taxevasion Covers financial statement fraud, with data from Enron, AIG,and companies that were the target of hedge fund short sales Looks at how to detect Ponzi schemes, including data on Madoff,Waxenberg, and more Examines many other applications, from the Clinton tax returnsand the charitable gifts of Lehman Brothers to tax evasion andnumber invention Benford's Law has 250 figures and uses 50 interestingauthentic and fraudulent real-world data sets to explain boththeory and practice, and concludes with an agenda and directionsfor future research. The companion website adds additionalinformation and resources.
  accounting to data analytics: Business Intelligence Jerzy Surma, 2011-03-06 This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates primarily on practical business issues and demonstrates how to apply data warehousing and data analytics to support business decision making. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. All examples are based on the most recent achievements in business intelligence. Finally this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated business intelligence environment. This book is written for managers, business consultants, and undergraduate and postgraduates students in business administration.
  accounting to data analytics: Data Science for Business Foster Provost, Tom Fawcett, 2013-07-27 Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the data-analytic thinking necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates
  accounting to data analytics: Data Analytics Warren W. Stippich, 2016
  accounting to data analytics: Principles of Financial Engineering Robert Kosowski, Salih N. Neftci, 2014-11-26 Principles of Financial Engineering, Third Edition, is a highly acclaimed text on the fast-paced and complex subject of financial engineering. This updated edition describes the engineering elements of financial engineering instead of the mathematics underlying it. It shows how to use financial tools to accomplish a goal rather than describing the tools themselves. It lays emphasis on the engineering aspects of derivatives (how to create them) rather than their pricing (how they act) in relation to other instruments, the financial markets, and financial market practices. This volume explains ways to create financial tools and how the tools work together to achieve specific goals. Applications are illustrated using real-world examples. It presents three new chapters on financial engineering in topics ranging from commodity markets to financial engineering applications in hedge fund strategies, correlation swaps, structural models of default, capital structure arbitrage, contingent convertibles, and how to incorporate counterparty risk into derivatives pricing. Poised midway between intuition, actual events, and financial mathematics, this book can be used to solve problems in risk management, taxation, regulation, and above all, pricing. A solutions manual enhances the text by presenting additional cases and solutions to exercises. This latest edition of Principles of Financial Engineering is ideal for financial engineers, quantitative analysts in banks and investment houses, and other financial industry professionals. It is also highly recommended to graduate students in financial engineering and financial mathematics programs. - The Third Edition presents three new chapters on financial engineering in commodity markets, financial engineering applications in hedge fund strategies, correlation swaps, structural models of default, capital structure arbitrage, contingent convertibles and how to incorporate counterparty risk into derivatives pricing, among other topics - Additions, clarifications, and illustrations throughout the volume show these instruments at work instead of explaining how they should act - The solutions manual enhances the text by presenting additional cases and solutions to exercises
  accounting to data analytics: Data Quality Jack E. Olson, 2003-01-09 Data Quality: The Accuracy Dimension is about assessing the quality of corporate data and improving its accuracy using the data profiling method. Corporate data is increasingly important as companies continue to find new ways to use it. Likewise, improving the accuracy of data in information systems is fast becoming a major goal as companies realize how much it affects their bottom line. Data profiling is a new technology that supports and enhances the accuracy of databases throughout major IT shops. Jack Olson explains data profiling and shows how it fits into the larger picture of data quality.* Provides an accessible, enjoyable introduction to the subject of data accuracy, peppered with real-world anecdotes. * Provides a framework for data profiling with a discussion of analytical tools appropriate for assessing data accuracy. * Is written by one of the original developers of data profiling technology. * Is a must-read for any data management staff, IT management staff, and CIOs of companies with data assets.
  accounting to data analytics: Analytics and Big Data for Accountants Jim Lindell, 2020-12-03 Why is big data analytics one of the hottest business topics today? This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators. Key topics covered include: Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects Relating data to return on investment, financial values, and executive decision making Data sources including surveys, interviews, customer satisfaction, engagement, and operational data Visualizing and presenting complex results
  accounting to data analytics: Python for Everybody Charles R. Severance, 2016-04-09 Python for Everybody is designed to introduce students to programming and software development through the lens of exploring data. You can think of the Python programming language as your tool to solve data problems that are beyond the capability of a spreadsheet.Python is an easy to use and easy to learn programming language that is freely available on Macintosh, Windows, or Linux computers. So once you learn Python you can use it for the rest of your career without needing to purchase any software.This book uses the Python 3 language. The earlier Python 2 version of this book is titled Python for Informatics: Exploring Information.There are free downloadable electronic copies of this book in various formats and supporting materials for the book at www.pythonlearn.com. The course materials are available to you under a Creative Commons License so you can adapt them to teach your own Python course.
  accounting to data analytics: A First Course in Machine Learning Simon Rogers, Mark Girolami, 2016-10-14 Introduces the main algorithms and ideas that underpin machine learning techniques and applications Keeps mathematical prerequisites to a minimum, providing mathematical explanations in comment boxes and highlighting important equations Covers modern machine learning research and techniques Includes three new chapters on Markov Chain Monte Carlo techniques, Classification and Regression with Gaussian Processes, and Dirichlet Process models Offers Python, R, and MATLAB code on accompanying website: http://www.dcs.gla.ac.uk/~srogers/firstcourseml/
  accounting to data analytics: Handbook of Data Analysis Melissa A Hardy, Alan Bryman, 2009-06-17 ′This book provides an excellent reference guide to basic theoretical arguments, practical quantitative techniques and the methodologies that the majority of social science researchers are likely to require for postgraduate study and beyond′ - Environment and Planning ′The book provides researchers with guidance in, and examples of, both quantitative and qualitative modes of analysis, written by leading practitioners in the field. The editors give a persuasive account of the commonalities of purpose that exist across both modes, as well as demonstrating a keen awareness of the different things that each offers the practising researcher′ - Clive Seale, Brunel University ′With the appearance of this handbook, data analysts no longer have to consult dozens of disparate publications to carry out their work. The essential tools for an intelligent telling of the data story are offered here, in thirty chapters written by recognized experts. ′ - Michael Lewis-Beck, F Wendell Miller Distinguished Professor of Political Science, University of Iowa ′This is an excellent guide to current issues in the analysis of social science data. I recommend it to anyone who is looking for authoritative introductions to the state of the art. Each chapter offers a comprehensive review and an extensive bibliography and will be invaluable to researchers wanting to update themselves about modern developments′ - Professor Nigel Gilbert, Pro Vice-Chancellor and Professor of Sociology, University of Surrey This is a book that will rapidly be recognized as the bible for social researchers. It provides a first-class, reliable guide to the basic issues in data analysis, such as the construction of variables, the characterization of distributions and the notions of inference. Scholars and students can turn to it for teaching and applied needs with confidence. The book also seeks to enhance debate in the field by tackling more advanced topics such as models of change, causality, panel models and network analysis. Specialists will find much food for thought in these chapters. A distinctive feature of the book is the breadth of coverage. No other book provides a better one-stop survey of the field of data analysis. In 30 specially commissioned chapters the editors aim to encourage readers to develop an appreciation of the range of analytic options available, so they can choose a research problem and then develop a suitable approach to data analysis.
  accounting to data analytics: Big Data in Practice Bernard Marr, 2016-05-02 The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
  accounting to data analytics: Data Smart John W. Foreman, 2013-10-31 Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the data scientist, toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.
  accounting to data analytics: Business Intelligence Demystified Anoop Kumar V K, 2021-09-25 Clear your doubts about Business Intelligence and start your new journey KEY FEATURES ● Includes successful methods and innovative ideas to achieve success with BI. ● Vendor-neutral, unbiased, and based on experience. ● Highlights practical challenges in BI journeys. ● Covers financial aspects along with technical aspects. ● Showcases multiple BI organization models and the structure of BI teams. DESCRIPTION The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each of the phases in the BI journey. It clarifies myths about self-service BI and real-time BI. The book covers the structure of a typical internal BI team, BI organizational models, and the main roles in BI. It also clarifies the doubts around roles in BI. It explores the different components that add to the cost of BI and explains how to calculate the total cost of the ownership of BI and ROI for BI. It covers several ideas, including unconventional ideas to achieve BI success and also learn about IBI. It explains the different types of BI architectures, commonly used technologies, tools, and concepts in BI and provides clarity about the boundary of BI w.r.t technologies, tools, and concepts. The book helps you lay a very strong foundation and provides the right perspective about BI. It enables you to start or restart your journey with BI. WHAT YOU WILL LEARN ● Builds a strong conceptual foundation in BI. ● Gives the right perspective and clarity on BI uses, challenges, and architectures. ● Enables you to make the right decisions on the BI structure, organization model, and budget. ● Explains which type of BI solution is required for your business. ● Applies successful BI ideas. WHO THIS BOOK IS FOR This book is a must-read for business managers, BI aspirants, CxOs, and all those who want to drive the business value with data-driven insights. TABLE OF CONTENTS 1. What is Business Intelligence? 2. Why do Businesses need BI? 3. Types of Business Intelligence 4. Challenges in Business Intelligence 5. Roles in Business Intelligence 6. Financials of Business Intelligence 7. Ideas for Success with BI 8. Introduction to IBI 9. BI Architectures 10. Demystify Tech, Tools, and Concepts in BI
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