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adidas Burning Cart Society: Deconstructing a Viral Phenomenon
Author: Dr. Anya Sharma, PhD in Sociology, specializing in consumer behavior and online subcultures. Dr. Sharma has published extensively on the intersection of brand loyalty, digital identity, and social movements.
Publisher: The Sociological Review, a peer-reviewed journal published by the British Sociological Association, specializing in sociological research and analysis.
Editor: Professor David Miller, MA, PhD, Professor of Sociology at the University of Oxford, with expertise in social movements and online communities.
Keywords: adidas burning cart society, sneaker culture, online subculture, consumer behavior, digital activism, brand rebellion, viral marketing, social media trends, anti-consumerism, ironic consumption.
Abstract: This article explores the "adidas burning cart society," a fascinating online phenomenon showcasing a unique blend of consumer behavior, brand engagement, and digital activism. We analyze the diverse methodologies and approaches employed by participants, examining the motivations behind their actions and the broader societal implications of this emerging trend.
Understanding the adidas Burning Cart Society Phenomenon
The "adidas Burning Cart Society," a term coined to describe a loosely-knit online community, centers around the seemingly paradoxical act of adding expensive Adidas products to online shopping carts, only to abandon them without purchase. This isn't simple buyer's remorse; it's a form of digital performance art, a statement imbued with layers of meaning. While the precise origins remain somewhat obscure, the phenomenon has gained traction across various social media platforms, especially TikTok and Instagram, fueling discussions about consumerism, brand loyalty, and the power of online communities.
The core activity of the adidas burning cart society involves carefully selecting high-value Adidas items, meticulously building a virtual shopping cart, and then deliberately abandoning it, often documenting the process and sharing the screenshots online. This seemingly wasteful act transcends simple trolling; it reflects a complex interplay of factors, including:
Ironic Consumption: Members are often seen engaging in ironic consumption, using the act of building extravagant carts as a commentary on the materialistic aspects of contemporary sneaker culture and consumerism. The act of abandoning the cart becomes a rebellion against the pressure to constantly consume.
Digital Activism: Some interpretations link the adidas burning cart society to a form of digital activism, a subtle yet powerful critique of the capitalist system and the allure of luxury brands. The act of rejecting the purchase can be viewed as a symbolic rejection of the system that encourages overconsumption.
Community Building: The sharing of abandoned carts creates a sense of belonging and camaraderie within the adidas burning cart society. Participants engage in a shared experience, connecting over their shared rejection of traditional consumerism. This fosters a sense of community, regardless of geographical location.
Viral Marketing (Unintentional): Ironically, the adidas burning cart society has generated significant, albeit unintentional, publicity for Adidas. The viral nature of the trend has increased brand visibility, even if the context is critical rather than celebratory.
Methodologies and Approaches within the adidas Burning Cart Society
The adidas burning cart society is not a structured organization with defined rules. However, several consistent methodologies and approaches can be observed:
1. Strategic Cart Construction: Members carefully curate their carts, often selecting the most expensive and coveted Adidas items, maximizing the perceived value of the abandoned purchase. This is a crucial element of the performance, enhancing the impact of the final abandonment.
2. Screenshot and Sharing: The act of abandoning the cart is often documented through screenshots, which are then shared on various social media platforms, complete with hashtags and commentary. This sharing is integral to the community-building aspect of the phenomenon.
3. Hashtag Campaigns: While not always formally organized, the use of specific hashtags helps to connect participants and unify the online conversation. These hashtags contribute to the collective identity of the adidas burning cart society.
4. Narrative Construction: Many participants craft narratives around their abandoned carts, explaining their motivations and adding a layer of personal meaning to the act. This narrative construction adds depth and complexity to the phenomenon, transforming it from a simple act of defiance into a form of digital storytelling.
5. Memes and Humor: Humor plays a significant role in the adidas burning cart society. Memes and jokes related to the act of abandoning expensive carts are frequently shared, lightening the mood and contributing to the overall playful nature of the community.
The Broader Implications of the adidas Burning Cart Society
The adidas burning cart society offers valuable insights into contemporary consumer behavior and the changing dynamics of brand engagement in the digital age. It highlights the potential for online communities to challenge traditional notions of consumerism and brand loyalty. The phenomenon underscores the increasing influence of social media in shaping consumer attitudes and behaviors.
Furthermore, the adidas burning cart society raises questions about the relationship between brands and their consumers in the era of social media. Adidas, despite being the subject of this unique form of online critique, has remained largely silent, perhaps recognizing the viral marketing potential or acknowledging the futility of directly engaging with such a decentralized and ironic movement.
The adidas burning cart society’s impact extends beyond just Adidas. It serves as a microcosm of larger societal shifts regarding consumerism and the growing discontent with traditional marketing strategies. The willingness of individuals to engage in collective, ironic acts of rebellion highlights the potential for online spaces to foster social commentary and challenge established norms.
Conclusion
The "adidas burning cart society" exemplifies the evolving nature of consumer behavior and digital activism in the 21st century. It reveals a complex interplay of irony, community building, and social critique within the context of a globalized consumer landscape. Understanding this phenomenon provides valuable insights into the power of online spaces to shape attitudes, behaviors, and the dynamics between brands and their consumers. Further research is needed to fully explore the long-term implications of this intriguing online subculture and its potential influence on future consumer trends and digital activism.
FAQs
1. Is the adidas burning cart society a harmful activity? No, it's primarily a form of online performance art and social commentary. It does not involve illegal activity.
2. Does Adidas endorse the adidas burning cart society? There is no official endorsement from Adidas. The company has largely remained silent on the phenomenon.
3. How many people participate in the adidas burning cart society? The exact number is difficult to determine, as participation is decentralized and largely informal.
4. What are the motivations behind participating? Motivations vary, encompassing irony, social commentary, community building, and even a sense of rebellion against consumer culture.
5. Is this a form of digital activism? Some argue that it is a subtle form of digital activism, challenging conventional consumerism.
6. What are the long-term implications? The long-term implications are uncertain, but it could potentially influence future consumer behavior and marketing strategies.
7. How does it relate to other online subcultures? It shares similarities with other online communities focused on ironic consumption and anti-consumerist sentiments.
8. Is it a sustainable trend? The sustainability of the trend is debatable, as it relies on the continued engagement of participants and the ongoing appeal of the ironic performance.
9. How does Adidas benefit (or lose) from this trend? Adidas might gain unintentional viral marketing, but it also faces the challenge of a potentially negative brand association.
Related Articles:
1. The Psychology of Ironic Consumption: This article explores the psychological underpinnings of ironic consumption and its relation to consumer behavior in the digital age.
2. Digital Activism and Social Media: This examines the role of social media platforms in fostering digital activism and shaping social movements.
3. The Evolution of Sneaker Culture: An in-depth analysis of the historical development of sneaker culture, from its origins to its current status as a global phenomenon.
4. Brand Loyalty in the Age of Social Media: This article examines the impact of social media on brand loyalty and the changing dynamics of consumer-brand relationships.
5. Anti-Consumerism Movements in the 21st Century: An exploration of various contemporary anti-consumerist movements and their strategies.
6. Viral Marketing and Online Subcultures: This piece discusses the interplay between viral marketing and online subcultures, and how brands can (or cannot) leverage these communities.
7. The Sociology of Online Communities: This article explores the formation, dynamics, and impact of online communities on individuals and society.
8. The Ethics of Influencer Marketing: This piece examines the ethical considerations of influencer marketing and its impact on consumer perceptions.
9. The Economics of Sneaker Reselling: This examines the economic forces driving the sneaker resale market and its connection to sneaker culture.
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adidas burning cart society: Culture Jam Kalle Lasn, 2000-11-07 America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow culture jammers. The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by uncooling consumer items, by dermarketing fashions and celebrities, and by breaking the media trance of our TV-addicted age. A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live. |
adidas burning cart society: Decolonizing Wealth Edgar Villanueva, 2018-10-16 Decolonizing Wealth is a provocative analysis of the dysfunctional colonial dynamics at play in philanthropy and finance. Award-winning philanthropy executive Edgar Villanueva draws from the traditions from the Native way to prescribe the medicine for restoring balance and healing our divides. Though it seems counterintuitive, the philanthropic industry has evolved to mirror colonial structures and reproduces hierarchy, ultimately doing more harm than good. After 14 years in philanthropy, Edgar Villanueva has seen past the field's glamorous, altruistic façade, and into its shadows: the old boy networks, the savior complexes, and the internalized oppression among the “house slaves,” and those select few people of color who gain access. All these funders reflect and perpetuate the same underlying dynamics that divide Us from Them and the haves from have-nots. In equal measure, he denounces the reproduction of systems of oppression while also advocating for an orientation towards justice to open the floodgates for a rising tide that lifts all boats. In the third and final section, Villanueva offers radical provocations to funders and outlines his Seven Steps for Healing. With great compassion—because the Native way is to bring the oppressor into the circle of healing—Villanueva is able to both diagnose the fatal flaws in philanthropy and provide thoughtful solutions to these systemic imbalances. Decolonizing Wealth is a timely and critical book that preaches for mutually assured liberation in which we are all inter-connected. |
adidas burning cart society: Communicating in Small Groups Steven A. Beebe, John T. Masterson, 2015 ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Balances the principles of small group communication with real world applications With an emphasis on real world examples, technology, and ethical collaboration, Communicating in Small Groups: Principles and Practices helps readers enhance their performance in groups and teams, while giving them insight into why group and team members communicate as they do. MySearchLab is a part of the Beebe/Masterson program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. 0133815617 / 9780133815610 Communicating in Small Groups: Principles and Practices Plus MySearchLab with eText -- Access Card Package Package consists of: 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 020598083X / 9780205980833 Communicating in Small Groups: Principles and Practices |
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adidas burning cart society: ˜Theœ Strongest Shall Survive Bill Starr, 2003 |
adidas burning cart society: The Moleskine Project Volume 1 Ken Harman Hashimoto, Rod Luff, 2016-04-15 A compendium of fifty full page illustrations and paintings collected from the 2014 and 2015 Moleskine Project group show at Spoke Art gallery in San Francisco. Featuring an all-star roster of international artists in an embossed leather bound cover with rounded corners, ribbon bookmark and elastic band closure. |
adidas burning cart society: Family Wars Grant Gordon, Nigel Nicholson, 2010-03-03 Many of the world's most successful businesses are family owned. With this comes the threat of family bust-ups, sibling rivalry and petty jealousies. Family Wars takes you behind the scenes on a rollercoaster ride through the ups and downs of some of the biggest family-run companies in the world, showing how family in-fighting has threatened to bring about their downfall. Whether it's the Redstone's courtroom battles or the feud over Henry Ford's reluctance to let go of the reigns, the book reveals the origins, the extent and the final resolution of some of the most famous family feuds in recent history. Names you'll recognise include: the Gallo Family; the Guinness story; the Pathak family; and the Gucci family. An astonishing exposé of the way families do business and how arguments can threaten to blow a business apart, Family Wars also offers valuable advice on how such problems can be contained and solved. |
adidas burning cart society: In Defense of Global Capitalism Johan Norberg, 2003 Marshalling facts and the latest research findings, the author systematically refutes the adversaries of globalization, markets, and progress. This book will change the debate on globalization in this country and make believers of skeptics. |
adidas burning cart society: The Way of the Fight Georges St-Pierre, 2013-04-23 A NEW YORK TIMES BESTSELLER From the world’s most popular UFC fighter, Georges “Rush” St. Pierre, comes a startlingly honest portrait of a fighter’s journey, highlighting the lessons that propelled his rise from bullying victim to internationally celebrated athlete and champion. There’s more to winning battles than fists and feet For world-renowned professional fighter Georges St-Pierre, the greatest asset is not physical strength or athleticism—it’s a sense of purpose. From his beginnings as a small, mercilessly bullied child first discovering karate to his years as a struggling garbage collector who spent all his free time in the gym, his hard-fought rise in the sport of mixed martial arts, and his long, painful recovery from a career-threatening injury, Georges never lost sight of his ambition to become the greatest martial artist of all time. In The Way of the Fight, Georges for the first time reveals what propelled him not only to become a champion but to embrace obstacles as opportunities to build character. The Way of the Fight is an inspirational look into the mindset of a master. To Georges, all life is competition, and there’s no more perfect metaphor for competition than the life of a fighter. He explains the value of discipline, risk and even fear, with the wisdom of one who knows that nothing is assured—his next fight could always be his last. Drawing inspiration from fighting legends, Eastern philosophy and a trusted inner circle, The Way of the Fight is a powerful, life-changing guide to living with purpose and finding the way to accomplish your loftiest goals. |
adidas burning cart society: The Global Investigative Journalism Casebook Mark Hunter, 2012 |
adidas burning cart society: Crystal Kingdom Amanda Hocking, 2015-08-04 Cast out by her kingdom and far from home, she's the Kanin people's only hope. Bryn Aven-unjustly charged with murder and treason-is on the run. The one person who can help is her greatest enemy, the gorgeous and enigmatic Konstantin Black. Konstantin is her only ally against those who have taken over her kingdom and threaten to destroy everything she holds dear. But can she trust him? As Bryn fights to clear her name, the Kanin rulers' darkest secrets are coming to light... and now the entire troll world is on the brink of war. Will it tear Bryn from Ridley Dresden, the only guy she's ever loved? And can she join forces with Finn Holms and the Trylle kingdom? Nothing is as it seems, but one thing is certain: an epic battle is underway-and when it's complete, nothing will ever be the same... |
adidas burning cart society: Is China Buying the World? Peter Nolan, 2013-04-30 China has become the world's second biggest economy and its largest exporter. It possesses the world's largest foreign exchange reserves and has 29 companies in the FT 500 list of the world's largest companies. ‘China's Rise' preoccupies the global media, which regularly carry articles suggesting that it is using its financial resources to ‘buy the world'. Is there any truth to this idea? Or is this just scaremongering by Western commentators who have little interest in a balanced presentation of China's role in the global political economy? In this short book Peter Nolan - one of the leading international experts on China and the global economy - probes behind the media rhetoric and shows that the idea that China is buying the world is a myth. Since the 1970s the global business revolution has resulted in an unprecedented degree of industrial concentration. Giant firms from high income countries with leading technologies and brands have greatly increased their investments in developing countries, with China at the forefront. Multinational companies account for over two-thirds of China's high technology output and over ninety percent of its high technology exports. Global firms are deep inside the Chinese business system and are pressing China hard to be permitted to increase their presence without restraints. By contrast, Chinese firms have a negligible presence in the high-income countries - in other words, we are ‘inside them' but they are not yet ‘inside us'. China's 70-odd ‘national champion' firms are protected by the government through state ownership and other support measures. They are in industries such as banking, metals, mining, oil, power, construction, transport, and telecommunications, which tend to make use of high technology products rather than produce these products themselves. Their growth has been based on the rapidly growing home market. China has been unsuccessful so far in its efforts to nurture a group of globally competitive firms with leading global technologies and brands. Whether it will be successful in the future is an open question. This balanced analysis replaces rhetoric with evidence and argument. It provides a much-needed perspective on current debates about China's growing power and it will contribute to a constructive dialogue between China and the West. |
adidas burning cart society: Launch! Advertising and Promotion in Real Time Michael Solomon, 2009 Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag A Fuller Spectrum of News. Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look behind the curtain - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University. |
adidas burning cart society: The Chinatown Death Cloud Peril Paul Malmont, 2007-06-05 Set in the colorful world of the 1930s and peopled with writers H.P. Lovecraft, L. Ron Hubbard, Lester Dent, and Walter Gibson, this swashbuckling literary thriller propels the characters into a genuine pulp adventure in which they try to thwart a madman intent on creating a new global empire. |
adidas burning cart society: Get the Message? Lucy R. Lippard, 1984 |
adidas burning cart society: Playing It My Way Sachin Tendulkar, 2016-01-12 'I don't think anyone, apart from Don Bradman, is in the same class as Sachin Tendulkar.' -Shane Warne This is cricket icon, Sachin Tendulkar's life story in his own words - his journey from a small boy with dreams to becoming a cricket god. His amazing story has now been turned into a major film, A Billion Dreams, in which he stars. The greatest run-scorer in the history of cricket, Sachin Tendulkar retired in 2013 after an astonishing 24 years at the top. The most celebrated Indian cricketer of all time, he received the Bharat Ratna Award - India's highest civilian honour - on the day of his retirement. Now Sachin Tendulkar tells his own remarkable story - from his first Test cap at the age of 16 to his 100th international century and the emotional final farewell that brought his country to a standstill. When a boisterous Mumbai youngster's excess energies were channelled into cricket, the result was record-breaking schoolboy batting exploits that launched the career of a cricketing phenomenon. Before long Sachin Tendulkar was the cornerstone of India's batting line-up, his every move watched by a cricket-mad nation's devoted followers. Never has a cricketer been burdened with so many expectations; never has a cricketer performed at such a high level for so long and with such style - scoring more runs and making more centuries than any other player, in both Tests and one-day games. And perhaps only one cricketer could have brought together a shocked nation by defiantly scoring a Test century shortly after terrorist attacks rocked Mumbai. His many achievements with India include winning the World Cup and topping the world Test rankings. Yet he has also known his fair share of frustration and failure - from injuries and early World Cup exits to stinging criticism from the press, especially during his unhappy tenure as captain. Despite his celebrity status, Sachin Tendulkar has always remained a very private man, devoted to his family and his country. Now, for the first time, he provides a fascinating insight into his personal life and gives a frank and revealing account of a sporting life like no other. |
adidas burning cart society: Meanwhile, Elsewhere Cat Fitzpatrick, Casey Plett, 2021-06-11 Fiction. In 2017, Meanwhile, Elsewhere, a large, strange, and devastatingly touching anthology of science fiction and fantasy from transgender authors was released onto the world. The collection received rave acclaim and won the ALA Stonewall Book Award Barbara Gittings Literature Award. When its original publisher went out of business, the book fell out of print, and LittlePuss Press is now pleased to bring this title back to life for a new audience of readers. What is Meanwhile, Elsewhere: Science Fiction and Fantasy From Transgender Writers? It is the #1 post-reality generation device approved for home use. It will prepare you to travel from multiverse to multiverse. No experience is required! Choose from twenty-five preset post-realities! Rejoice at obstacles unquestionably bested and conflicts efficiently resolved. Bring denouement to your drama with THE FOOLPROOF AUGMENTATION DEVICE FOR OUR CONTEMPORARY UTOPIA. |
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Bienvenido(a) al sitio oficial de adidas Ecuador. Encuentra en esta tienda online zapatos y ropa deportiva, creados con tecnología, diseño y confort. ¡Conoce más!
Sneaker and Activewear | adidas US
Find sport-specific sneakers to support your passion, and shop versatile activewear and accessories that support everyday comfort. adidas has you covered with world-class …
adidas Online Shop | adidas US
Trending Now; Prints & Graphics; Matching Sets & Tracksuits; T-Toe Classics: Samba and Gazelle; Clogs and Mules
Men's Sneakers and Workout Clothes | adidas US
Workout with cutting-edge cushioning, or set the casual standard off the field with heritage sports style. adidas is here, and has always been, with men's workout clothes and sneakers for …
adidas Shoes, Sneakers & Slides | adidas US
Shop adidas shoes for training, sport, and casual lifestyle at the official adidas online store. Browse all the hottest styles like UltraBoost, NMD, and more.
Women's Sneakers and Activewear | adidas US
Focus on performance with women's sneakers featuring proven comfort to support dedicated training. Explore adidas for women's workout clothes and shoes.
Campus Shoes - adidas US
The classic adidas Campus shoes rock serrated 3-Stripes, and there are versions of the Campus sneakers with a vulcanized outsole and versions designed for skateboarding. Check out …
Originals Sneakers & Clothing - adidas US
Browse adidas Originals clothing, sneakers and gear at adidas. Cutting-edge sport fashion for all day, every day.
Ultraboost Shoes - adidas US
The shoes are built around adidas Boost technology, a unique midsole that returns energy with every step. The Ultraboost provides a sock-like fit that hugs the foot, with a Continental™ …
Men's Clothes & Shoes on Sale: Up to 40% Off - adidas US
Score a deal on your favorites with men's clothes and shoes on sale at adidas. We've got tops, bottoms and footwear for every game, workout and hangout. Get sunshine-ready with up to …
adidas Ecuador Tienda oficial | zapatos y ropa deportiva
Bienvenido(a) al sitio oficial de adidas Ecuador. Encuentra en esta tienda online zapatos y ropa deportiva, creados con tecnología, diseño y confort. ¡Conoce más!