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adidas Black History Month: A Legacy of Representation and Industry Impact
By Dr. Anya Sharma, PhD in Sports Marketing and Sociology
Dr. Anya Sharma is a leading scholar in the field of sports marketing and sociology, with a particular focus on the representation of marginalized communities in the athletic industry. Her work has been published in numerous peer-reviewed journals and she is a frequent speaker at international conferences on diversity and inclusion.
Published by SportsBiz Insights, a leading publication in the sports business and marketing sector.
SportsBiz Insights has been a trusted source of in-depth analysis and commentary for the sports industry for over two decades. We pride ourselves on delivering high-quality, data-driven content that informs and inspires our readers.
Edited by Michael Davies, Senior Editor at SportsBiz Insights
Michael Davies has over 15 years of experience editing business and sports publications. His expertise in crafting compelling narratives and ensuring factual accuracy makes him ideally suited for this role.
Introduction: Understanding the Significance of adidas Black History Month Initiatives
The annual observation of Black History Month provides an important opportunity for reflection and celebration of Black culture, achievements, and contributions to society. For major corporations like adidas, participation extends beyond mere symbolic gestures. The company's “adidas Black History Month” initiatives hold significant implications for the industry, acting as a barometer of its commitment to diversity, equity, and inclusion (DE&I). This piece will delve into the history of adidas’ Black History Month campaigns, analyze their impact, and consider the broader implications for the sporting goods industry.
H1: adidas Black History Month: A Timeline of Initiatives
adidas' engagement with Black History Month has evolved over the years. Early efforts may have focused primarily on product releases with limited messaging, but recent campaigns have demonstrated a more nuanced approach. This shift reflects a growing awareness within the company and the industry as a whole of the importance of authentic and impactful representation. Analyzing past campaigns helps understand the trajectory of their commitment to this crucial social initiative.
Early Campaigns (Pre-2015): These often featured limited-edition apparel and footwear with subtle nods to Black culture, sometimes lacking in deeper engagement with the historical context.
Mid-Stage Campaigns (2015-2020): A more intentional approach became evident, incorporating collaborations with Black athletes, artists, and designers. This era saw a stronger focus on storytelling and highlighting Black excellence.
Recent Campaigns (2021-Present): The most recent adidas Black History Month campaigns reveal a considerable increase in community engagement and support for initiatives promoting education, empowerment, and social justice within Black communities. The focus has expanded beyond product launches to embrace broader social impact.
H2: The Impact of adidas Black History Month on the Sporting Goods Industry
The influence of adidas’ Black History Month campaigns extends beyond the company itself. It sets a precedent for other brands, urging them to engage meaningfully with this important occasion. The success (or shortcomings) of these campaigns influences consumer perception and can affect brand loyalty.
Setting a Standard for Authentic Representation: Adidas’ willingness to invest resources and collaborate authentically with Black voices sets a high standard for the rest of the industry. This demonstrates that meaningful engagement requires more than just a themed product launch.
Driving Positive Change: By partnering with organizations committed to social justice and equality, adidas’ Black History Month initiatives help drive positive societal change and amplify the voices of underrepresented communities.
Influencing Consumer Behavior: Consumers are increasingly discerning and are more likely to support brands that actively demonstrate their commitment to DE&I. Effective adidas Black History Month campaigns can positively impact brand perception and consumer purchasing decisions.
H3: Challenges and Opportunities in Future adidas Black History Month Campaigns
Despite progress, challenges remain. Maintaining authenticity and avoiding tokenism is crucial. The future of adidas Black History Month initiatives hinges on continuous improvement and learning.
Ensuring Authentic Representation: Collaborations must be meaningful and not merely performative. Genuine partnerships with Black creatives and communities are vital.
Measuring Impact: Moving beyond anecdotal evidence, the company needs to develop robust metrics to effectively measure the social and business impact of its campaigns.
Sustainability Beyond February: The commitment to diversity, equity, and inclusion should not be limited to a single month. Sustainable long-term strategies are essential.
H4: The Broader Context: DE&I in the Sporting Goods Industry
The adidas Black History Month initiatives are part of a wider conversation regarding DE&I within the sporting goods industry. While some progress has been made, significant work remains to ensure equitable representation at all levels. This includes not only athletes but also employees within the organizations themselves.
Conclusion:
Adidas Black History Month campaigns offer a valuable case study of how a major corporation can leverage a social occasion to promote positive change. While the journey toward truly equitable representation is ongoing, adidas’ continued efforts, coupled with scrutiny and accountability, can inspire positive change within the broader sporting goods industry and beyond. The future success of these campaigns will depend on consistent action, authentic partnerships, and a genuine commitment to fostering a diverse and inclusive environment year-round, not just in February.
FAQs:
1. How long has adidas been celebrating Black History Month? Adidas’ engagement with Black History Month has evolved over many years, becoming increasingly more sophisticated and impactful in recent times.
2. What types of products are typically released during adidas Black History Month? Typically, limited-edition apparel, footwear, and accessories are released, often featuring designs and colorways inspired by Black culture and history.
3. How does adidas partner with the Black community during Black History Month? Adidas collaborates with Black athletes, artists, designers, and community organizations to create authentic and impactful campaigns.
4. What is the overall impact of adidas Black History Month campaigns? The campaigns aim to increase awareness, celebrate Black achievements, and drive positive social change, influencing both consumer perception and industry standards.
5. Are adidas' efforts sufficient? While the company has made progress, continuous improvements are needed to ensure authenticity, measure impact, and sustain DE&I efforts beyond February.
6. What are the criticisms of adidas Black History Month campaigns? Some past campaigns have been criticized for being tokenistic, lacking depth, or failing to meaningfully engage with the Black community.
7. How can adidas improve its Black History Month initiatives? Improvements include prioritizing authentic partnerships, developing robust impact metrics, and sustaining DE&I efforts beyond February.
8. How do adidas’ efforts compare to other brands? Adidas' initiatives are a benchmark, but other brands also participate, offering a varied landscape of engagement in the industry.
9. What is the future of adidas' Black History Month campaigns? The future depends on continuous adaptation, transparency, and a stronger commitment to long-term, sustainable DE&I practices.
Related Articles:
1. "Adidas’ Black History Month Collaborations: A Deep Dive": An in-depth analysis of specific collaborations and their creative and commercial impact.
2. "The Evolution of Adidas' Black History Month Marketing": A chronological examination of how the company's campaigns have developed over time.
3. "Measuring the Impact of Adidas' Social Responsibility Initiatives": An article assessing the success of adidas’ DE&I efforts through quantifiable metrics.
4. "Consumer Perceptions of Adidas' Black History Month Campaigns": A study exploring consumer reactions to different adidas Black History Month initiatives.
5. "Comparing Adidas' Black History Month Campaigns to Competitors": A comparative analysis of how adidas fares against other brands in their DE&I strategies.
6. "Adidas and the Black Athlete: A Story of Partnership and Progress": A look at the company's relationship with Black athletes throughout history.
7. "The Role of Storytelling in Adidas' Black History Month Marketing": An exploration of the narratives used in adidas campaigns and their effectiveness.
8. "Beyond February: Sustaining DE&I at Adidas": An examination of adidas’ long-term commitment to diversity, equity, and inclusion.
9. "Adidas and Community Engagement: A Case Study of Black History Month Initiatives": A detailed analysis of the company’s community partnerships and their impact.
| adidas black history month: The Corporate Overlords will be Kind: Campaign Finance, Representation and Corporate-led Democracy Radu George Dumitrescu, 2021-07-06 ‘The Corporate Overlords will be Kind’ is a unique book in that it makes use of a multi-pronged approach – journalistic, legal, theoretical – to find, document, and explain instances in which well-known corporations such as Wal-Mart, Uber, McDonald’s, Airbnb, Gillette, Nike and others have involved themselves, as ‘artificial persons’, in political and social debates involving aspects such as gender, racism, sexual minorities, and gun ownership. This book argues that these transnational, multi-billion-dollar corporations that thrive in the globalized world market are forced to take explicitly political stances by the very environment in which they activate and by the consumers whom they serve, taking on the latter’s values and opinions and representing them to retain them as customers. ‘The Corporate Overlords will be Kind’ advances that corporations are now – and will increasingly be – the loudest voices in the political market square of the United States, but that such a situation is not necessarily a cause for concern. This book thus departs from the traditional scholarly views of Citizens United (the 2010 landmark decision of the Supreme Court which granted free speech to corporations as persons) as a woe to democracy, and argues that the ageless, deathless, genderless, nationless corporations will be the political representatives of the futures, not political parties. This book will appeal to undergraduate and graduate students specializing in social sciences, particularly politics, history, sociology, and law. Political professionals and journalists may also be interested in the book, in addition to the general reader with interest in politics. |
| adidas black history month: Organizational Behavior John A. Wagner III, John R Hollenbeck, 2020-12-29 The management of organizational behavior is a critically important source of competitive advantage in today’s organizations. Managers must be able to capitalize on employees’ individual differences as jobs are designed, teams are formed, work is structured, and change is facilitated. This textbook, now in its third edition, provides its readers with the knowledge required to succeed as managers under these circumstances. In this book, John Wagner and John Hollenbeck make the key connection between theory and practice to help students excel as managers charged with the task of securing competitive advantage. They present students with a variety of helpful learning tools, including: • Coverage of the full spectrum of organizational behavior topics • Managerial models that are based in many instances on hundreds of research studies and decades of management practice – not the latest fad • Completely new introductory mini-cases and updated examples throughout the text to help students contextualize organizational behavior theory and understand its application in today’s business world This ideal book for upper-level undergraduate and postgraduate students of organizational behavior is written to motivate exceptional student performance and contribute to their lasting managerial success. Online resources, including PowerPoint slides and test banks, round out this essential resource for instructors and students of organizational behavior. |
| adidas black history month: Out of Bounds Lori Latrice Martin, 2014-04-17 This collection of essays highlights the controversies surrounding racism in sports and African American athletes, examining the racial discrimination that exists in one of the most public arenas in the 21st century. Despite increasing diversity in the American population, race and racial bias continue to be significant issues in the United States. Sports—one of the most visible and important subsets of American culture—directly reflect our society's beliefs about race. This book examines racial controversy and conflict in various sports in the United States in both previous eras as well as the current Age of Obama. The essays in the work explain how racial ideologies are created and recreated in all areas of public life, including the world of sports. The authors address a wide range of sports, including ones where racial minorities are in the numerical minority, such as hockey. Specific topics covered include the devaluation of black athletes, racism in Major League Baseball, and the treatment of black female athletes. |
| adidas black history month: The Business of We Laura Kriska, 2021-01-12 Discover how this leader-focused approach to understanding, managing, and maximizing organizational diversity and inclusion can increase employee retention and productivity. Workplace misunderstandings lead to lost revenue, lost time, and increased legal risk, thus your success in the marketplace will depend on our ability to collaborate across difference. Yet, inevitably, Us versus Them gaps disrupt workplace efficiency. In The Business of WE, cross-cultural consultant and diversity expert Laura Kriska will: Provide a practical roadmap for creating trust with others who are culturally different from yourself Help you create a WE mindset throughout your organization, bringing teams together into cohesive units. Walk you through the steps in fostering a workplace that is inclusive and respectful of all employees—one of the most critical, yet most widely mismanaged keys to success. Stakeholders are demanding real change, and nothing less than comprehensive solutions that lead to meaningful and lasting solutions will suffice. The Business of WE arrives just in time to help you stop Us versus Them gaps before they start and foster authentic connections across race, ethnicity, religion, age, and any other factor of identity to exponentially strengthen your entire organization. |
| adidas black history month: Common Enemies Thomas F. Schaller, 2021-11 During the 1980s Black athletes and other athletes of color broadened the popularity and profitability of major-college televised sports by infusing games with a “Black style” of play. At a moment ripe for a revolution in men’s college basketball and football, clashes between “good guy” white protagonists and bombastic “bad boy” Black antagonists attracted new fans and spectators. And no two teams in the 1980s welcomed the enemy’s role more than Georgetown Hoya basketball and Miami Hurricane football. Georgetown and Miami taunted opponents. They celebrated scores and victories with in-your-face swagger. Coaches at both programs changed the tenor of postgame media appearances and the language journalists and broadcasters used to describe athletes. Athletes of color at both schools made sports apparel fashionable for younger fans, particularly young African American men. The Hoyas and the ’Canes were a sensation because they made the bad-boy image look good. Popular culture took notice. In the United States sports and race have always been tightly, if sometimes uncomfortably, entwined. Black athletes who dare to challenge the sporting status quo are often initially vilified but later accepted. The 1980s generation of barrier-busting college athletes took this process a step further. True to form, Georgetown’s and Miami’s aggressive style of play angered many fans and commentators. But in time their style was not only accepted but imitated by others, both Black and white. Love them or hate them, there was simply no way you could deny the Hoyas and the Hurricanes. |
| adidas black history month: The Future We Want Dexter P. Baño Jr., 2023-01-09 In 2022, Dexter P. Baño Jr.'s Bisikleta ni Pepe provided us a glimpse of how the young author and leader sees Dr. Jose Rizal. Now, Baño will take us to the depth of his mind, his unpopular opinions on various topics, and his colorful life. This follows an unconventional way of writing by compiling different forms of literature into a single book. If you are interested in understanding how he sees the world and the Philippines, you will be captivated and taken to a new world based on THE FUTURE WE WANT. |
| adidas black history month: What's Black about It? Pepper Miller, Herb Kemp, 2005 At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns. |
| adidas black history month: Sports Superstars from Black History Sophia Murphy, 2024-10-01 Discover how 12 Black athletes overcame seemingly impossible odds and insurmountable challenges to achieve their dreams and make a name for themselves in the fields of football, baseball, basketball, tennis, track and field, and gymnastics—a perfect gift for young sports fans and young athletes! Kids will immerse themselves in the world of sports as they follow iconic figures, from stars of the past to celebrities of today, through the highs and lows of their careers. Young readers will discover the inspirational stories of 12 people—some that they might know and love, and some that they may have never heard of before—all winners in their own right. But this book goes beyond touchdowns and home runs. Each of these figures has overcome many struggles, and kids will learn valuable life lessons from this book’s deeper themes of leadership, perseverance, tenacity, and triumphing over adversity. Featuring stories about: Serena Williams and Althea Gibson Aaron Judge and Jackie Robinson Lebron James and Earl Francis Lloyd Russell Wilson and Fritz Pollard Simone Biles and Dominque Dawes Allyson Felix and Alice Coachman |
| adidas black history month: Kings of the Garden Adam J. Criblez, 2024-04-15 In Kings of the Garden, Adam J. Criblez traces the fall and rise of the New York Knicks between the 1973, the year they won their last NBA championship, and 1985, when the organization drafted Patrick Ewing and gave their fans hope after a decade of frustrations. During these years, the teams led by Walt Frazier, Earl Monroe, Bob McAdoo, Spencer Haywood, and Bernard King never achieved tremendous on-court success, and their struggles mirrored those facing New York City over the same span. In the mid-seventies, as the Knicks lost more games than they won and played before smaller and smaller crowds, the city they represented was on the brink of bankruptcy, while urban disinvestment, growing income inequality, and street gangs created a feeling of urban despair. Kings of the Garden details how the Knicks' fortunes and those of New York City were inextricably linked. As the team's Black superstars enjoyed national fame, Black musicians, DJs, and B-boys in the South Bronx were creating a new culture expression—hip-hop—that like the NBA would become a global phenomenon. Criblez's fascinating account of the era shows that even though the team's efforts to build a dynasty ultimately failed, the Knicks, like the city they played in, scrappily and spectacularly symbolized all that was right—and wrong—with the NBA and the nation during this turbulent, creative, and momentous time. |
| adidas black history month: Marines , 2000 |
| adidas black history month: HCI in Business, Government and Organizations Fiona Fui-Hoon Nah, Keng Siau, 2020-07-10 This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark.* 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 42 papers presented in this volume are organized in topical sections named: digital transformation and intelligent data analysis and social media, digital commerce and marketing. *The conference was held virtually due to the COVID-19 pandemic. Chapter “The Effect of Queuing Technology on Customer Experience in Physical Retail Environments” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com. |
| adidas black history month: Our Stories, Our Voices Amy Reed, Julie Murphy, Sandhya Menon, Ellen Hopkins, Amber Smith, Nina LaCour, Stephanie Kuehnert, Sona Charaipotra, Anna-Marie McLemore, Brandy Colbert, Martha Brockenbrough, Jaye Robin Brown, Maurene Goo, Aisha Saeed, Jenny Torres Sanchez, Hannah Moskowitz, Ilene (I.W.) Gregorio, Tracy Deonn, Somaiya Daud, Christine Day, Alexandra Duncan, 2018-08-14 “Truthful and empowering.” —Booklist From Amy Reed, Ellen Hopkins, Amber Smith, Nina LaCour, Sandhya Menon, and more of your favorite YA authors comes an “outstanding anthology” (School Library Connection) of essays that explore the diverse experiences of injustice, empowerment, and growing up female in America. This collection of twenty-one essays from major YA authors—including award-winning and bestselling writers—touches on a powerful range of topics related to growing up female in today’s America, and the intersection with race, religion, and ethnicity. Sure to inspire hope and solidarity to anyone who reads it, Our Stories, Our Voices belongs on every young woman’s shelf. This anthology features essays from Martha Brockenbrough, Jaye Robin Brown, Sona Charaipotra, Brandy Colbert, Somaiya Daud, Christine Day, Alexandra Duncan, Ilene Wong (I.W.) Gregorio, Maurene Goo. Ellen Hopkins, Stephanie Kuehnert, Nina LaCour, Anna-Marie LcLemore, Sandhya Menon, Hannah Moskowitz, Julie Murphy, Aisha Saeed, Jenny Torres Sanchez, Amber Smith, and Tracy Walker. |
| adidas black history month: Building a Culture of Inclusivity Priya Bates, Advita Patel, 2023-06-03 Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to bridge this skills and knowledge gap for those delivering Internal Communications. Navigating DEI language can be difficult, but Building a Culture of Inclusivity will help Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong. This book provides a roadmap to manage tangible change consistently throughout the year and techniques that avoid inauthenticity. It also explains how to identify and move away from performative tokenistic actions and biases to help develop effective deliverables that help every colleague in their organization feel included. This book offers support for conversations with leaders to help them drive the diversity agenda and understand the importance of cultivating a culture of inclusivity across their workforce through their internal communications. Inherently practical, Building a Culture of Inclusivity provides case studies of exemplar DEI communications, exercises for self-assessment and templates to complete to identify goals and strategies. Written by two experienced Internal Communication Professionals, this book will help you understand how to construct and sustain an inclusive workplace where progress leads to results. |
| adidas black history month: Advancing the Future of Management Education Research Stuart Middleton, 2024-04-12 This cutting-edge book argues that the best way to advance the future of management education is to nurture scholars who take a fascination in the intellectual field itself. Moving beyond recent trends in the scholarship, Stuart Middleton investigates the underlying beliefs of key approaches to management education, identifying important avenues for future contributions to the field. |
| adidas black history month: Shiny Adidas Tracksuits and the Death of Camp Might Magazine Staff, 1998 Prepare yourself for the best and brightest from Might magazine. These provocative accounts of cultural chaos tackle every tacky and/or annoying issue that has made the 20th century so ripe for the Apocalypse -- from the lost diaries of H.R. Haldeman to David Hasselhoff's world tour. Includes: The Perverse Blessing of AIDS by David Foster WallaceAre Black People Cooler Than White People? by Donnell AlexanderHey America! There's Gangs Under Your Bed! by Jess MowryThe Future of Indentured Servitude by R.U. SiriusCollege is for Suckers by Ted RallGet Out the Youth Vote, Then Get the Hell Out by Marc HermanThe T-Shirt: More Problems of Signification in American Low Culture by Glasgow PhillipsThe Unsavory Rise of Faux-Caesar Salad by Heidi PollockThe Tragic and Untimely Death of Adam Rich by Christopher Pelham-FenceWhy I Went Right Wing by Paula KramenAnd much, much more! |
| adidas black history month: Fashion & Luxury Marketing Michael R. Solomon, Mona Mrad, 2022-04-14 Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG). |
| adidas black history month: Seduced Nelson George, 1997-01-21 [A] smart, funny, and wonderfully resonant novel . . . It's the 1980s, and aspiring songwriter Derek Harper is a man easily seduced. Not only do the Big Three *money, fame, and women *keep him running, but Harper falls prey to subtler forms of seduction as well: the ease of rationalizing bad behavior, abdicating responsibility, and keeping the whole world at arm's length. All these issues are brilliantly interwoven with a behind-the-scenes look at the music industry, particularly the evolution of rap. *Los Angeles Times Book Review Seduced is at its most compelling when author Nelson George delves into the differences between life in the projects and the middle-class heaven of St. Albans and how it evolved over thirty years. . . . George's style is, well, seductive, luring the reader into a world that takes in the range of black experience funneled through the music industry. *St. Petersburg Times Seduced shows Nelson George at the top of his game doing what he does best: zinging the black music biz. The road chapters alone have enough shrill wit, stabbing satire, and tight accuracy to parallel the life of anyone who's ever been out there during the Reagan-stressed '80s. *Houston Chronicle In Seduced, Nelson keeps it real. This is a sex story, a New York story, and a music biz story rolled into one, starring a humble, beautifully average middle-class dreamer, who's not unlike a male version of a Terry McMillan heroine. *Touré |
| adidas black history month: Billboard , 2003-02-22 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| adidas black history month: Digital Fashion Communication Alice Noris, Lorenzo Cantoni, 2022-08-29 Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them. |
| adidas black history month: The African American Encyclopedia R. Kent Rasmussen, 2001 |
| adidas black history month: Information for a Better World: Normality, Virtuality, Physicality, Inclusivity Isaac Sserwanga, Anne Goulding, Heather Moulaison-Sandy, Jia Tina Du, António Lucas Soares, Viviane Hessami, Rebecca D. Frank, 2023-03-09 This two-volume set LNCS 13971 + 13972 constitutes the refereed proceedings of the 18th International Conference on Information for a Better World: Normality, Virtuality, Physicality, Inclusivity, held in March 2023. The 36 full papers and the 46 short papers presented in these proceedings were carefully reviewed and selected from 197 submissions. They cover topics such as: Archives and Records, Behavioral Research, Information Governance and Ethics, AI and Machine Learning, Data Science, Information and Digital literacy, Cultural Perspectives, Knowledge Management and Intellectual Capital, Social Media and Digital Networks, Libraries, Human-Computer Interaction and Technology, Information Retrieval, Community Informatics, and Digital Information Infrastructure. |
| adidas black history month: Sneaker Wars Barbara Smit, 2009-03-17 Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham. |
| adidas black history month: Black Market Merl Code, 2022-03-01 From a former college basketball player and Executive at Nike, a riveting (Sports Illustrated) insider's account into the business of college basketball exposes the corrupt and racist systems that exploit young athletes and offers a new way forward For Merl Code, basketball was life. In college he played point guard for Clemson before turning pro. Later, when he pivoted to marketing, he found himself thrust into a startling world of profit-driven college basketball programs. He realized that the NCAA's amateurism rules could be used to exploit young athletes, and athletes of color in particular. Now, for the first time, Code will share his side of the explosive story of college basketball's dark reality—a system that begins with young talent in AAU programs and culminates at the highest levels of the NBA. Propulsive, urgent, and eye-opening, Black Market exposes the truth to offer a more just way forward for both colleges and athletes. |
| adidas black history month: Driving While Black: African American Travel and the Road to Civil Rights Gretchen Sorin, 2020-02-11 Bloomberg • Best Nonfiction Books of 2020: [A] tour de force. The basis of a major PBS documentary by Ric Burns, this “excellent history” (The New Yorker) reveals how the automobile fundamentally changed African American life. Driving While Black demonstrates that the car—the ultimate symbol of independence and possibility—has always held particular importance for African Americans, allowing black families to evade the dangers presented by an entrenched racist society and to enjoy, in some measure, the freedom of the open road. Melding new archival research with her family’s story, Gretchen Sorin recovers a lost history, demonstrating how, when combined with black travel guides—including the famous Green Book—the automobile encouraged a new way of resisting oppression. |
| adidas black history month: Social Media Monetization Francisco J. Martínez-López, Yangchun Li, Susan M. Young, 2022-09-23 Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business. |
| adidas black history month: Vibe , 2007 |
| adidas black history month: Kicks Nicholas Smith, 2018-05-01 “A vivid picture of how what we wear on our feet can tell us what it really means to be an American.”—Vanity Fair “Expansive, thorough, and entertaining . . . a comprehensive look at how much the sneaker became a signature indicator of cool.”—The Wall Street Journal A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity “It’s gotta be the shoes.” When Spike Lee said it to Michael Jordan in a 1989 commercial, it was with a wink and a nod—what makes MJ so good? His Nike Air Jordan IIIs, of course. But as Nicholas Smith reveals in this captivating history, Lee’s line also speaks to the sneaker’s place at the heart of American culture. Once the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures. We follow the humble athletic and watch as sneakers become the calling card of California skaters and New York MCs, the spark of riots and gang violence, the heart of a global economic controversy, the muse of haute couture, and a lynchpin in the transformation of big sports into big business. Along the way, we meet larger-than-life mavericks and surprising visionaries: genius rubber inventor Charles Goodyear, risking everything to get his formula right; the warring brothers who started dueling shoe empires; road-warrior Chuck Taylor, hawking shoes out of his trunk; and many more mavericks, hustlers, and dreamers. With a sure stride and a broad footprint, Kicks introduces us to an influential and evolving legacy. |
| adidas black history month: Honey , 2003 |
| adidas black history month: Natives Akala, 2018-05-17 *RADIO 4 BOOK OF THE WEEK* SHORTLISTED FOR THE JAMES TAIT BLACK PRIZE | THE JHALAK PRIZE | THE BREAD AND ROSES AWARD & LONGLISTED FOR THE ORWELL PRIZE FOR POLITICAL WRITING 'This is the book I've been waiting for - for years. It's personal, historical, political, and it speaks to where we are now' Benjamin Zephaniah 'I recommend Natives to everyone' Candice Carty-Williams From the first time he was stopped and searched as a child, to the day he realised his mum was white, to his first encounters with racist teachers - race and class have shaped Akala's life and outlook. In this unique book he takes his own experiences and widens them out to look at the social, historical and political factors that have left us where we are today. Covering everything from the police, education and identity to politics, sexual objectification and the far right, Nativesspeaks directly to British denial and squeamishness when it comes to confronting issues of race and class that are at the heart of the legacy of Britain's racialised empire. Natives is the searing modern polemic and Sunday Times bestseller from the BAFTA and MOBO award-winning musician and political commentator, Akala. 'The kind of disruptive, aggressive intellect that a new generation is closely watching' Afua Hirsch, Observer 'Part biography, part polemic, this powerful, wide-ranging study picks apart the British myth of meritocracy' David Olusoga, Guardian 'Inspiring' Madani Younis, Guardian 'Lucid, wide-ranging' John Kerrigan, TLS 'A potent combination of autobiography and political history which holds up a mirror to contemporary Britain' Independent 'Trenchant and highly persuasive' Metro 'A history lesson of the kind you should get in school but don't' Stylist |
| adidas black history month: The Kinsey Collection Khalil B. Kinsey ($e writer of added commentary), Shirley Kinsey, 2011 |
| adidas black history month: Time , 2009 |
| adidas black history month: International Management Peter Stanwick, Sarah Stanwick, 2020-01-31 International Management: A Stakeholder Approach applies a practical, engaging and real time approach to the evolving topics related to International Management. In thirteen chapters, the authors discuss the complexities managers must address when making decisions in a global marketplace, including the complexity of globalization; the external global environment; ethics and social responsibility; culture; communication; entry strategies; global strategies; management decision making; motivation; leadership and organizational change; and human resources. |
| adidas black history month: Adweek , 2002 |
| adidas black history month: The Pennsylvania Connection , 1979 |
| adidas black history month: Bushido Code Adidas Wilson , The Bushido code is a code of honor that greatly influenced Japan’s culture in the 700’s. Bushido started as a code of war and went onto become a way of life and art. It governed every part of life, from honor and war to literature and poetry. Moreover, it impacted history in a significant way, from medieval times to World War II period. The Bushido is said to have begun in the 8th century. It was influenced by Shintoism, Confucianism, and Zen Buddhism. Some of the noblemen that adhered to Bushido later became samurai and eventually guards for daimyos and shoguns. The samurai have been known to serve their masters loyally; in fact, the term samurai translates to “one who serves.” The samurai carried swords during the Edo Period and these swords were perceived as a sign of trouble. During the Tokugawa period, the samurai were forbidden from having swords—that is when peace started returning to Japan. The samurai then turned to literature and arts. There are countless books written about the teachings and virtues of the Bushido. A samurai had only two options: life and death. In life, emphasis was placed on ability to fight, strength, and military prowess. A samurai warrior was always ready for battle. |
| adidas black history month: Perry Boys Ian Hough , 2007-04-22 In the late 1970s, a small body of violent young trend-setters exploded out of England's north-west to bewilder, terrify, and eventually enlighten the rest of the country. Their novel hooligan style came to be known as the casual movement, with its wedge haircut and obsession with expensive designer clothing and training shoes, but the story of how its original perpetrators emerged from disparate beginnings has never yet been completely detailed. Ian Hough came of age at the epicentre of the explosion, in 1979 in north Manchester, where outsiders branded these unlikely-looking pretenders Perry Boys, due to the Fred Perry polo shirts they wore with their narrow cords, effeminate hairstyles and Adidas Stan Smith trainers. Hough witnessed the sudden ramping up of an age-old rivalry between Manchester and Liverpool's Scallies, as the two cities' football hooligans realised each was a carbon copy of the other, and how they all in turn were embracing a form of organised violence, thievery, and thinking that was yet to see the light of day elsewhere in the UK. As the enlightened tribes of the north-west dug in for the long war, slashing each other with craft knives and engaging in battles involving thousands, the rest of Britain began to pick up the styles for themselves. He describes, in vivid and often humorous prose, how the Perry Boys waged a style-war on their lesser-evolved peers within Manchester, kick-starting a national fashion eruption whose tremors are still being felt today. The book moves confidently through the 80s underground, as the psychedelic fragments of what came to be termed the Rave scene gravitate from the council estates and football stadia of Manchester, into the nightclubs, where the jaded Perry Boys were waiting all along. Manchester's subsequent descent into rampant mayhem, in the form of gangsters, drug dealers, and music, now bathed in the strange purple glow of hallucinogenic drugs like Ecstasy, spawned the Madchester scene of modern urban legend. The sense of unreality and optimism which accompanied Manchester United's domestic and European successes later became inextricably dovetailed to the scene in the city, and Hough takes the reader on an intense trip through those heady times. Rounding the book off with the story of how this unlikely new style had proved contagious across the UK, and how its perpetrators proceeded to travel the globe in search of greener pastures, Hough describes the mass exodus of young people, many of whom exported the philosophy of the Perry mindset, grafting and simply travelling for its own sake, around the globe. This book is for anyone who is interested in how things began, whether it was football hooligan culture or the Rave mentality, as the world grew smaller. It is a testament to those who lead, and a mesmerising read for those who have followed. |
| adidas black history month: Between the World and Me Ta-Nehisi Coates, 2015-07-14 #1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward. |
| adidas black history month: The Mis-education of the Negro Carter Godwin Woodson, 1969 |
| adidas black history month: Red Hot Radio Saul Landau, 1998 Fasten your seat belts for this crash-the-gates tour of politics, vice and corruption. In this collection of trenchant political commentaries heard on Pacifica Radio, Saul Landau delivers his wit, wisdom and good old fashioned fire and brimstone analysis to American politics.Every parent will be gripped by his piece, The Birds, the Bees and Bill: What to Tell the Kids about Monicagate.Those overcome with smugness about defeating the communist monster of the cold war will do will to read John Paul and Fidel: How to Understand the Pope's Visit to Cuba. |
| adidas black history month: What Did Jesus Look Like? Joan E. Taylor, 2018-02-08 Jesus Christ is arguably the most famous man who ever lived. His image adorns countless churches, icons, and paintings. He is the subject of millions of statues, sculptures, devotional objects and works of art. Everyone can conjure an image of Jesus: usually as a handsome, white man with flowing locks and pristine linen robes. But what did Jesus really look like? Is our popular image of Jesus overly westernized and untrue to historical reality? This question continues to fascinate. Leading Christian Origins scholar Joan E. Taylor surveys the historical evidence, and the prevalent image of Jesus in art and culture, to suggest an entirely different vision of this most famous of men. He may even have had short hair. |
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