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A Deep Dive into the adidas Men's Run 70s Training Shoes: Challenges, Opportunities, and Legacy
Author: Dr. Emily Carter, PhD in Sports History and Product Design, Associate Professor at the University of Oregon, specializing in the intersection of footwear technology and cultural trends.
Keyword: adidas men's run 70s training shoes
Publisher: Footwear Focus, a leading online publication dedicated to the history, technology, and cultural impact of footwear, known for its in-depth analysis and commitment to factual accuracy. They boast a readership comprised of footwear enthusiasts, industry professionals, and academics.
Editor: Mark Johnson, experienced editor with over 15 years experience in publishing sports and lifestyle content. His expertise lies in crafting engaging and informative articles with a focus on SEO best practices.
Summary: This article explores the adidas men's run 70s training shoes, examining their design, historical context, market reception, and the challenges and opportunities presented by their reintroduction into the modern market. It delves into the competitive landscape, the brand's legacy, and the evolving consumer demands impacting the success of retro footwear releases. The article concludes by highlighting the enduring appeal of the adidas men's run 70s training shoes and their potential for continued success.
1. Introduction: Stepping Back into the 70s with adidas
The adidas men's run 70s training shoes represent more than just a piece of footwear; they are a tangible link to a specific era in athletic history and fashion. Their recent re-releases have sparked renewed interest, prompting a closer examination of their design, impact, and ongoing relevance in today's market. This article will delve into the intricacies of these iconic shoes, analyzing their strengths, weaknesses, and the challenges and opportunities facing adidas in their continued marketing and production.
2. Design and Technological Context of the adidas Men's Run 70s Training Shoes
The adidas men's run 70s training shoes, launched during a period of significant advancement in athletic footwear technology, featured a design that reflected the trends of the time. While lacking the advanced cushioning and support systems found in modern athletic shoes, their design emphasized durability and a classic aesthetic. The use of suede and nylon uppers, combined with a durable rubber outsole, provided a balance of comfort and practicality suitable for a variety of activities. The iconic three-stripe branding further cemented their place within the adidas lineage. Understanding this original design context is crucial to appreciating their appeal today. It was a simpler time in athletic shoe design, and the relative simplicity is, paradoxically, part of their enduring charm.
3. Market Reception and Cultural Impact in the 1970s
The original launch of the adidas men's run 70s training shoes coincided with a growing interest in fitness and athletic pursuits. Their design resonated with consumers seeking durable and stylish footwear for both training and casual wear. The shoes' association with athletic performance and the burgeoning sportswear culture further cemented their appeal. The adoption by athletes and influencers of the time helped to elevate the profile of the adidas men's run 70s training shoes, transforming them from functional footwear to a statement piece reflecting the fashion and lifestyle of the era.
4. Challenges in the Modern Market: Competition and Consumer Expectations
Reintroducing the adidas men's run 70s training shoes into the modern market presents several significant challenges. The current athletic footwear landscape is fiercely competitive, with numerous brands offering shoes with advanced technologies and features that surpass those of the original design. Consumers today expect higher levels of cushioning, support, and responsiveness in their athletic shoes, making the relative simplicity of the adidas men's run 70s training shoes a potential drawback for some. The challenge for adidas lies in balancing the nostalgia and retro appeal with the demand for modern performance features. They need to cater to both those seeking a classic style and those seeking modern athletic capabilities.
5. Opportunities: Leveraging Nostalgia and Brand Heritage
Despite the challenges, the re-release of the adidas men's run 70s training shoes also presents significant opportunities. The strong brand heritage of adidas, coupled with the enduring appeal of retro footwear, provides a solid foundation for success. Nostalgia plays a significant role in consumer purchasing decisions, with many consumers seeking products that evoke memories and connect them to specific periods of their lives or cultural history. Capitalizing on this nostalgia is essential to the success of the adidas men's run 70s training shoes. Clever marketing campaigns that highlight the shoe's historical significance and cultural impact can be incredibly effective.
6. Marketing Strategies for the adidas Men's Run 70s Training Shoes
Effective marketing for the adidas men's run 70s training shoes requires a multi-faceted approach. The campaign should highlight both the shoe's retro appeal and its adaptability to modern lifestyles. Collaborations with influencers and fashion icons can further enhance its visibility and desirability. Targeting specific demographics and utilizing social media platforms are essential for reaching a broad audience. The message should carefully balance the emphasis on heritage and nostalgia with a recognition of modern consumer expectations regarding comfort and style.
7. Sustainable Practices and Ethical Production
In today's market, consumers are increasingly conscious of the ethical and environmental impact of their purchases. Adidas' commitment to sustainable practices and ethical production will play a crucial role in the long-term success of the adidas men's run 70s training shoes. Transparency in sourcing materials, reducing the environmental footprint of production, and engaging in fair labor practices are vital to building brand trust and loyalty.
8. Future Potential and Evolution of the adidas Men's Run 70s Training Shoes
The future potential of the adidas men's run 70s training shoes is significant, provided adidas continues to adapt to evolving consumer needs and preferences. Exploring limited edition releases with unique colorways and collaborations can maintain consumer interest and create a sense of exclusivity. Careful consideration of material innovation while preserving the original design's integrity will be key to long-term success. The shoes might even see subtle design upgrades that improve comfort and support without sacrificing their classic aesthetic.
9. Conclusion
The adidas men's run 70s training shoes represent a compelling case study in the balance between heritage and innovation in the footwear industry. Their enduring appeal lies in the combination of classic design, strong brand recognition, and the powerful pull of nostalgia. While challenges exist in the highly competitive modern market, the opportunities presented by the shoe's legacy and the resurgence of retro styles are substantial. By carefully navigating the complexities of consumer expectations, sustainable practices, and competitive pressures, adidas can ensure the continued success and longevity of the adidas men's run 70s training shoes for years to come.
FAQs:
1. What materials are used in the adidas men's run 70s training shoes? The original design primarily used suede and nylon for the upper, with a rubber outsole. Modern re-releases may incorporate slightly different materials while maintaining the overall aesthetic.
2. Are the adidas men's run 70s training shoes suitable for running? While originally designed for training, they are not ideal for serious running due to limited cushioning. They're better suited for casual wear and lighter training activities.
3. How do the adidas men's run 70s training shoes fit? Sizing is generally consistent with other adidas shoes, but it's always recommended to check the size chart and consider trying them on before purchase.
4. How do I clean my adidas men's run 70s training shoes? Use a soft brush and mild detergent to clean suede and nylon uppers. Avoid submerging them in water.
5. Where can I buy the adidas men's run 70s training shoes? They are available through various authorized retailers, both online and in physical stores, including the official adidas website.
6. What is the price range for the adidas men's run 70s training shoes? The price varies depending on retailer and specific releases, but generally falls within the range of mid-priced athletic shoes.
7. Are there different colorways available for the adidas men's run 70s training shoes? Yes, various colorways and collaborations have been released throughout the years, offering consumers a range of options.
8. What is the return policy for the adidas men's run 70s training shoes? Return policies vary by retailer, so it's important to check the specific policies of the retailer from which you purchased them.
9. Are the adidas men's run 70s training shoes suitable for all-day wear? While comfortable for casual wear, extended all-day use might not be ideal for some, as they lack the advanced comfort features of many modern shoes.
Related Articles:
1. The History of adidas Training Shoes: A chronological overview of adidas's foray into training footwear, highlighting key models and technological advancements.
2. Retro Sneakers: A Trend Analysis: An examination of the retro sneaker market, including factors driving its popularity and the impact on the footwear industry.
3. The Evolution of Adidas Branding: A deep dive into the evolution of adidas's iconic three-stripes and its impact on brand recognition and consumer perception.
4. Sustainable Practices in the Footwear Industry: An exploration of the challenges and opportunities in producing sustainable athletic footwear.
5. Comparing Adidas Training Shoes Across Eras: A comparative analysis of adidas training shoes from different decades, highlighting design and technological changes.
6. The Impact of Influencer Marketing on Sneaker Sales: An analysis of how social media influencers impact the sales of athletic shoes, including retro models.
7. Adidas vs. Nike: A Battle of the Brands: A comparison of Adidas and Nike's approaches to marketing and product development in the athletic footwear market.
8. The Resurgence of 70s Fashion: An exploration of the renewed interest in 70s fashion and its influence on contemporary clothing and footwear trends.
9. Guide to Finding the Perfect Fit in Adidas Shoes: A comprehensive guide to understanding Adidas's sizing and fit recommendations for various shoe models, including the Run 70s.
| adidas mens run 70s training shoes: Running to the Edge Matthew Futterman, 2020-04-14 The story of visionary American running coach Bob Larsen's mismatched team of elite California runners who would win championships and Olympic glory in a decades-long pursuit of the epic run. In the dusty hills above San Diego, Bob Larsen became America's greatest running coach. Running to the Edge is a riveting account of Larsen's journey, and his quest to discover the unorthodox training secrets that would lead American runners to breakthroughs never imagined. Futterman interweaves the dramatic stories of Larsen's runners with a fascinating discourse on the science behind human running, as well as a personal running narrative that follows Futterman's own checkered love-affair with the sport. The result is a narrative that will speak to every runner, a story of Larsen's triumphs--from high school cross-country meets to the founding of the cult-favorite, 70's running group, the Jamul Toads; from his long tenure as head coach at UCLA to the secret training regimen of world champion athletes like Larsen's protégé, Meb Keflezighi. Running to the Edge is a page-turner . . . a relentless crusade to run faster, farther. |
| adidas mens run 70s training shoes: Sneaker Wars Barbara Smit, 2009-03-17 Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham. |
| adidas mens run 70s training shoes: Ametora W. David Marx, 2015-12-01 The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically American article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or American traditional—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process. |
| adidas mens run 70s training shoes: Running Times , 2006-01 Running Times magazine explores training, from the perspective of top athletes, coaches and scientists; rates and profiles elite runners; and provides stories and commentary reflecting the dedicated runner's worldview. |
| adidas mens run 70s training shoes: The Adidas Archive. the Footwear Collection. 40th Ed , 2023-03 The adidas story is one of groundbreaking designs, epic moments, and conceiving the all-around sports shoe, worn by the likes of Lionel Messi, Run DMC, and Madonna. A mecca for sneaker fans, this book presents adidas's history through almost 200 pairs of shoes, including one-of-a-kind originals, vintage models, and designer pieces. |
| adidas mens run 70s training shoes: Sporting Gender Joanna Harper, 2019-12-03 The Tokyo Olympic Games are likely to feature the first transgender athlete, a topic that will be highly contentious during the competition. But transgender and intersex athletes such as Laurel Hubbard, Tifanny Abreu, and Caster Semenya didn’t just turn up overnight. Both intersex and transgender athletes have been newsworthy stories for decades. In Sporting Gender: The History, Science, and Stories of Transgender and Intersex Athletes, Joanna Harper provides an in-depth examination of why gender diverse athletes are so controversial. She not only delves into the history of these athletes and their personal stories, but also explains in a highly accessible manner the science behind their gender diversity and why the science is important for regulatory committees—and the general public—to consider when evaluating sports performance. Sporting Gender gives the reader a perspective that is both broad in scope and yet detailed enough to grasp the nuances that are central in understanding the controversies over intersex and transgender athletes. Featuring personal investigations from the author, who has had first-person access to some of the most significant recent developments in this complex arena, this book provides fascinating insight into sex, gender, and sports. |
| adidas mens run 70s training shoes: Runner's World , 1997 |
| adidas mens run 70s training shoes: PreachersNSneakers Ben Kirby, 2021-04-27 Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much? What started as a joke account on Instagram has turned into a movement. Through this provocative project, the founder of PreachersNSneakers is helping thousands of Jesus followers wrestle with the inevitable dilemmas created by our Western culture obsessed with image and entertainment. In PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities, Ben Kirby approaches many of the difficult questions plaguing countless Christians’ minds, presenting experiences and input from both sides of difficult questions, such as: Should pastors grow wealthy off of religion, and can their churches ever be too large? Do we really believe that divine blessings are monetary, or is that just religious wallpaper to hide our own greed? Is there space in Christendom for celebrities like Kanye and Bieber to exist without distorting the good news? What about this: Is it wrong for someone—even wrong for author Ben Kirby—to call out faith leaders online and leverage “cancel culture” to affect change? PreachersNSneakers will navigate these challenging questions and many more with humor, wit, candor, and a few never-before-published hijinks. Each chapter will explore the various sides of the debate, holding space for us to make up our own minds. This book is not about finding the perfect, “right” way to do something, but instead learning how to articulate what we believe, why we believe it, and what to do when we want to stand up against cultural norms. This book will doubtlessly become a staple for church small groups, college ministries, and book clubs, emboldening struggling believers who want to live a more genuine faith. After all, the Lord works in mysterious colorways. |
| adidas mens run 70s training shoes: Natural Running Danny Abshire, Brian Metzler, 2010-12-01 Natural Running is the middle ground runners have been looking for. By learning to run the barefoot way, while wearing shoes, runners will become more efficient, stronger, and healthier runners. Backed by studies at MIT and Harvard, running form and injury expert Danny Abshire presents the natural running technique, form drills, and an 8-week transition plan that will put runners on the path to faster, more efficient, and healthier running.In Natural Running, Abshire explains how modern running shoes distort the efficient running technique that humans evolved over thousands of years. He reviews the history of running shoes and injuries, making the case for barefoot running but also warning about its dangers. By learning the natural running technique, runners can enjoy both worlds: comfortable feet, knees, and legs and an efficient running form that reduces impact and injuries.Natural Running teaches runners to think about injuries as symptoms of poor running form. Abshire specifies the overuse injuries that are most commonly associated with particular body alignment problems, foot types, and form flaws. Runners will learn how to analyze and identify their own characteristics so they can start down the path to natural running.Abshire explains the natural running technique, describing the posture, arm carriage, cadence, and land-lever-lift foot positioning that mimic the barefoot running style. Using Abshire’s 8-week transition plan and a tool kit of strength and form drills, runners will move from heel striking to a midfoot or forefoot strike.Natural Running is the newest way to run and also the oldest. By discovering how they were meant to run, runners will become more efficient, stronger, and healthier runners. |
| adidas mens run 70s training shoes: Jim Fixx's Second Book of Running James F. Fixx, 1980 Presents information and advice on the benefits and techniques of running, covering training routines, equipment, diet, marathons, and other subjects. |
| adidas mens run 70s training shoes: Out of Nowhere Geoff Hollister, 2008 This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. Out of Nowhere provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures. |
| adidas mens run 70s training shoes: Born to Run Christopher McDougall, 2010-12-09 A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark. |
| adidas mens run 70s training shoes: True Originals Marlon Knispel, 2017 This book is a fan tribute to the original adidas models, the so-called OG's - it includes original adidas basketball, tennis, and running shoes from the 70s, 80s, and 90s. This exceptional book presents legendary sneakers, as well as athletes and musicians who have been memorialized by adidas with their own signature models. Interviews with contemporary sneakerheads, collectors, and retailers illustrate the magical development of the brand. |
| adidas mens run 70s training shoes: Sting-Ray Afternoons Steve Rushin, 2017-07-03 This is a story of the 1970s. Of a road trip in a wood-paneled station wagon, with the kids in the way-back, singing along to the Steve Miller Band. Of brothers waking up early on Saturday mornings for five consecutive hours of cartoons. Of growing up in a magical era populated by Bic pens, Mr. Clean and Scrubbing Bubbles, lightsabers and those oh-so-coveted Schwinn Sting-Ray bikes. And of a father -- one of 3M's greatest and last eight-track salesmen -- traveling across the country on the brand-new Boeing 747, providing for his family but wanting nothing more than to get home. In Sting-Ray Afternoons, Steve Rushin paints an utterly nostalgic, psychedelically vibrant portrait of a decade overflowing with technological evolution, cultural revolution, as well as brotherly, sisterly, and parental love. Funny, elegiac... a remarkably sunny coming-of-age story about growing up in a Midwest world. -- NPR |
| adidas mens run 70s training shoes: Tread Lightly Peter Larson, Bill Katovsky, 2012-06 Explains why running injuries are so common, examining running form, running shoe design, and training, and includes insights on such topics as the evolution of running, stress-related injuries, and the advantages of barefoot running. |
| adidas mens run 70s training shoes: Mean Dads for a Better America Tom Shillue, 2017-06-06 As a comedian and conservative thinker, whip-smart funny Tom Shillue grounds his ideas about our current culture and political climate in stories from his childhood — a portrait of growing up in 1970s America. Growing up as one of five kids in a devout Irish Catholic family in a small town outside of Boston, Tom sincerely believes that the rough-and-tumble, rules-dominated world in which he came of age was a better America—a time and place that made him into the well-adjusted, happy, successful man he is today. In Mean Dads for a Better America, Tom reminisces about his childhood, his family, and the traditional values he cherishes. He takes us back to a time when neighbors disciplined each other’s children without fear of being sued, when kids made it to the family table for dinner, when parents’ rules were gospel, when the occasional fistfight was considered a fair way to solve a problem, and when children were free to roam, make mistakes, and experience the first tastes of independence. Tom debates, debunks, and entertains with his hilarious approach to issues of the day, tackling the issues that confound many Americans, like our hypersensitive culture and overzealous parenting. As Tom celebrates the stability of family life and the sanity of days gone by, he encourages us to hold on to our sense of humor and look back at our own lives, as we work towards creating a better future for ourselves and our kids, all while making us laugh. |
| adidas mens run 70s training shoes: Cultural Strategy Douglas Holt, Douglas Cameron, 2010-10-28 How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the intuitive side of market innovation into a systematic strategic discipline. |
| adidas mens run 70s training shoes: Playing the Game Rainer Karlsch, Christian Kleinschmidt, Jörg Lesczenski, Anne Sudrow, 2019-02 This history of adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zinédine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand. |
| adidas mens run 70s training shoes: Swoosh J. B. Strasser, 1993-04-28 The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter. |
| adidas mens run 70s training shoes: Complex Presents: Sneaker of the Year Complex Media, Inc., 2020-10-20 In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex. Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world’s most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere. |
| adidas mens run 70s training shoes: No Logo Naomi Klein, 2000-01-15 What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands. Billy Bragg from the bookjacket. |
| adidas mens run 70s training shoes: Bally - A History of Footwear in the Interwar Period Anna-Brigitte Schlittler, Katharina Tietze, 2021-02-28 Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products. |
| adidas mens run 70s training shoes: Peter Moore: Sneaker Legend Jason Coles, 2024-09-10 A tribute to the visionary designer whose creative brilliance left an indelible mark on the world of sneakers, athletic wear and the sports industry, uniquely becoming one of the most influential and celebrated creative directors of both Adidas and Nike. The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the much loved ‘Wings’ and ‘Jumpman’ logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas ‘Performance’ logo. Included in this book are Moore’s early designs, concept sketches, revolutionary advertising campaigns and personal artworks. His creative path from his early days as a graphic design student to eventually reshaping both Nike and Adidas is an inspirational guide for the trailblazers of modern streetwear culture. His unyielding genius and influence finally receiving their due recognition within the pages of this book. Working in close collaboration with Moore’s three sons and many of his closest friends and colleagues, Coles uses the legendary creative’s own words to weave together an elaborate tapestry of the life and legacy of the sports industry icon. Not merely an encyclopedic visual history of his contributions to streetwear, the pages of this book serve as a heartfelt tribute to the late designer. The book is punctuated throughout by quotes and contributions from the likes of Michael Jordan, Tinker Hatfield, adidas CEO Bjørn Gulden, Nike co-founder Phil Knight, Darryl McDaniels of Run DMC and art director Jacques Chassaing, along with many who worked closely with Moore and are today among streetwear’s most influential designers. |
| adidas mens run 70s training shoes: Zeitgeist Bruce Sterling, 2011-06-29 It’s 1999, and in the Turkish half of Cyprus, the ever-enterprising Leggy Starlitz has alighted — pausing on his mission to storm the Third World with the G-7 girls, the cheapest, phoniest all-girl rock group ever to wear Wonderbras and spandex. His market is staring him in the face: millions of teenagers trapped in a world of mullahs and mosques, all ready to blow their pocket change on G-7’s massive merchandising campaign — and to wildly anticipate music the band will never release. Leggy’s brilliant plan means doing business with some of the world’s most dangerous people. Among these thieves, schemers, and killers, he must act quickly and decisively. Y2K is just around the corner — and the only rule to live by is that the whole scheme stops before the year 2000. But Leggy’s G-7 Zeitgeist is in serious jeopardy, for in Istanbul his former partners are getting restless — and the G-7 girls are beginning to die.... From the Paperback edition. |
| adidas mens run 70s training shoes: Out of the Box Elizabeth Semmelhack, 2015-07-07 A groundbreaking traveling exhibition, Out of the Box showcases sneakers, from the mid-nineteenth century to sports performance breakthroughs, to present-day cultural icons. Drawn from the collection of the Bata Shoe Museum and significant private collectors, museums, and archives—including adidas AG, Converse Archives, Kosow Sneaker Museum, Nike Archives, Northampton Museums and Art Gallery, and Reebok Archives—this selection is richly contextualized with interviews and essays by design innovators, sneaker collectors, and cultural historians, creating a backdrop of the technical innovation, fashion trends, social history, and marketing campaigns that shaped the form over the past two centuries. Out of the Box includes sneakers ranging from an 1860 spiked running shoe, a pair of 1936 track shoes, Air Jordans I–XX3, the original Air Force 1, and early Adidas Superstars to contemporary sneakers by prominent figures including Damien Hirst, Jeremy Scott, Jeff Staple, and Kanye West. The book also highlights sneakers and prototype drawings that span the career of Nike sneaker design legend Tinker Hatfield, making this the definitive illustrated history of sneaker culture. |
| adidas mens run 70s training shoes: Where'd You Get Those? , 2024-04-02 Documenting more than 400 pairs of sneakers in a highly illustrated, chronological format, this expanded edition includes new sneakers, as well as a new foreword, introduction, and afterword. |
| adidas mens run 70s training shoes: Class Paul Fussell, 1992 This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom. |
| adidas mens run 70s training shoes: The Track in the Forest Bob Burns, 2018-10-02 The 1968 US men's Olympic track and field team won 12 gold medals and set six world records at the Mexico City Games, one of the most dominant performances in Olympic history. The team featured such legends as Tommie Smith, Bob Beamon, Al Oerter, and Dick Fosbury. Fifty years later, the team is mostly remembered for embodying the tumultuous social and racial climate of 1968. The Black Power protest of Tommie Smith and John Carlos on the victory stand in Mexico City remains one of the most enduring images of the 1960s. Less known is the role that a 400-meter track carved out of the Eldorado National Forest above Lake Tahoe played in molding that juggernaut. To acclimate US athletes for the 7,300-foot elevation of Mexico City, the US Olympic Committee held a two-month training camp and final Olympic selection meet for the ages at Echo Summit near the California-Nevada border. Never has a sporting event of such consequence been held in such an ethereal setting. On a track in which hundreds of trees were left standing on the infield to minimize the environmental impact, four world records fell—more than have been set at any US meet since (including the 1984 and 1996 Olympics). But the road to Echo Summit was tortuous—the Vietnam War was raging, Martin Luther King Jr. and Robert Kennedy were assassinated, and a group of athletes based out of San Jose State had been threatening to boycott the Mexico City Games to protest racial injustice. Informed by dozens of interviews by longtime sports journalist and track enthusiast Bob Burns, this is the story of how in one of the most divisive years in American history, a California mountaintop provided an incomparable group of Americans shelter from the storm. |
| adidas mens run 70s training shoes: No Meat Athlete Matt Frazier, Matt Ruscigno, 2013-10 Combining the winning elements of proven training approaches, motivational stories, and innovative recipes, No Meat Athlete is a unique guidebook, healthy-living cookbook, and nutrition primer for the beginner, every day, and serious athlete who wants to live a meatless lifestyle. Author and popular blogger, Matt Frazier, will show you that there are many benefits to embracing a meat-free athletic lifestyle, including: Weight loss, which often leads to increased speed; Easier digestion and faster recovery after workouts; Improved energy levels to help with not just athletic performance but your day-to-day life; Reduced impact on the planet. Whatever your motivation for choosing a meat-free lifestyle, this book will take you through everything you need to know to apply your lifestyle to your training. Matt Frazier provides practical advice and tips on how to transition to a plant-based diet while getting all the nutrition you need; uses the power of habit to make those changes last; and offers up menu plans for high performance, endurance, and recovery. Once you've mastered the basics, Matt delivers a training manual of his own design for runners of all abilities and ambitions. The manual provides training plans for common race distances and shows runners how to create healthy habits, improve performance, and avoid injuries. No Meat Athlete will take you from the start to finish line, giving you encouraging tips, tricks, and advice along the way-- |
| adidas mens run 70s training shoes: Kicks Nicholas Smith, 2018-05-01 “A vivid picture of how what we wear on our feet can tell us what it really means to be an American.”—Vanity Fair “Expansive, thorough, and entertaining . . . a comprehensive look at how much the sneaker became a signature indicator of cool.”—The Wall Street Journal A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity “It’s gotta be the shoes.” When Spike Lee said it to Michael Jordan in a 1989 commercial, it was with a wink and a nod—what makes MJ so good? His Nike Air Jordan IIIs, of course. But as Nicholas Smith reveals in this captivating history, Lee’s line also speaks to the sneaker’s place at the heart of American culture. Once the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures. We follow the humble athletic and watch as sneakers become the calling card of California skaters and New York MCs, the spark of riots and gang violence, the heart of a global economic controversy, the muse of haute couture, and a lynchpin in the transformation of big sports into big business. Along the way, we meet larger-than-life mavericks and surprising visionaries: genius rubber inventor Charles Goodyear, risking everything to get his formula right; the warring brothers who started dueling shoe empires; road-warrior Chuck Taylor, hawking shoes out of his trunk; and many more mavericks, hustlers, and dreamers. With a sure stride and a broad footprint, Kicks introduces us to an influential and evolving legacy. |
| adidas mens run 70s training shoes: The Running Shoe Book Peter R. Cavanagh, 1980 |
| adidas mens run 70s training shoes: Logistics Management and Strategy Alan Harrison, Heather Skipworth, Remko I. van Hoek, James Aitken, 2019 |
| adidas mens run 70s training shoes: Silent Gesture Tommie Smith, David Steele, 2008-08-13 The story of the most famous protest in sports history, written by one of the men who staged it. |
| adidas mens run 70s training shoes: Sneaker Mayhem Golden Lion Publications, 2021-02-16 Discover the Craziest, most expensive, glamorous and damn right outrageous sneakers of 2020 with the All New Sneaker Sneaker Mayhem: The Ultimate Sneaker Book for Sneakerheads 2021 Edition! Revisit the sneakers that made 2020 great (even though 2020 could have been better but let's not get into that...) A coffee table book is the easiest way to showcase your personality to guests and add some spice to your homes interior. What better way to express your fascination for sneakers than with a sneaker coffee table book. I bought the original Sneaker Mayhem book and decided to buy the 2021 Edition too. I did not expect the 2021 Edition to be so good. The selection of shoes is amazing and it's a great conversational piece when guests come over. This book will forever live on my living room table - Peter Howells Rediscover some of the world's most mind boggling shoes and greatest collaborations of 2020 and gain insights on your favorite sneakers including history about the sneaker as well as resell price inside this jam-packed book of sneaker goodness. Sneaker Mayhem 2021 Edition is the ultimate sneaker book for you. Find out the sneakers that took the world by storm and other that made us go what the f... From sneakers that came straight out of an LSD trip to Crocs made in collaboration with rapper Post Malone, you are guaranteed to find a sneaker that will blow your mind as well as your guests. My wife loves buying a bunch of coffee table books. I'm glad there's a coffee table book for us sneakerheads. - Berat Serrano (Sneakerhead) We have hand-picked over 30 insane sneakers released in 2020 including: Nike SB Dunk Low x Chunky Dunky Nike Air Jordan High Dark Mocha J Balvin x Air Jordan 1 Yeezy FoamRunner Joe Freshgoods x New Balance 992 'No Emotions Are Emotions' Grateful Dead x Nike SB Dunk Low New Balance 2002R x Salehe Bembury We can't put the whole list in an Amazon description, you will have to find out the rest for yourself No need to pay for some overpriced, outdated sneaker book. Sneaker Mayhem 2021 Edition has everything a sneaker head dreams about and it's the cheapest, most up-to-date sneaker coffee table book on Amazon. Since you are buying from Amazon, if you're not satisfied with it you can just return it and get your money back within a few days. You lose nothing. Scroll up and buy your copy of Sneaker Mayhem: The Ultimate Sneaker Book for Sneakerheads 2021 Edition today! |
| adidas mens run 70s training shoes: Runner's World The Runner's Body Ross Tucker, Jonathan Dugas, Matt Fitzgerald, Editors of Runner's World Maga, 2009-05-12 Every day scientists learn more about how the body adapts to the stress of running—and how various body systems contribute to running performance. Leading the charge is a fresh generation of brilliant young exercise physiologists including Ross Tucker and Jonathan Dugas, whose work has demolished many long-standing beliefs about running. Now Tucker and Dugas, whose blog, Science of Sport, has already created a devoted readership, join with esteemed fitness author Matt Fitzgerald to provide a captivating tour of the human body from the runner's perspective. Focusing on how runners at all levels can improve their health and performance, Runner's World The Runner's Body offers in a friendly, accessible tone, the newest, most surprising, and most helpful scientific discoveries about every aspect of the sport—from how best to nourish the runner's body to safe and legal ways to increase oxygen delivery to the muscles. Full of surprising facts, practical sidebars, and graphical elements, The Runner's Body is a must-have resource for anyone who wants to become a better—and healthier—runner. |
| adidas mens run 70s training shoes: Running & Being George Sheehan, 2014-04-01 A New York Times bestseller for 14 weeks in 1978, Running & Being became known as the philosophical bible for runners around the world. More than thirty years after its initial publication, it remains every bit as relevant today. Written by the late, beloved Dr. George Sheehan, Running & Being tells of the author's midlife return to the world of exercise, play and competition, in which he found a world beyond sweat that proved to be a source of great revelation and personal growth. But Running & Being focuses more on life than it does, specifically, on running. It provides an outline for a lifetime program of fitness and joy, showing how the body helps determine our mental and spiritual energies. Drawing from the words and actions of the great athletes and thinkers throughout history, Sheehan ties it all together with his own philosophy on the importance of fitness and sport, as well as his knowledge of training, injury prevention, and race competition. Above all, Sheehan describes what it means to experience the oneness of body and mind, of self and the universe. In this, Sheehan argues, we have the power to discover the truth that makes men free. |
| adidas mens run 70s training shoes: Undisputed Truth Mike Tyson, 2014-10-28 Be sure to check out IRON AMBITION: My Life with Cus D’Amato by Mike Tyson “Raw, powerful and disturbing—a head-spinning take on Mr. Tyson's life.”—Wall Street Journal Philosopher, Broadway headliner, fighter, felon—Mike Tyson has defied stereotypes, expectations, and a lot of conventional wisdom during his three decades in the public eye. Bullied as a boy in the toughest, poorest neighborhood in Brooklyn, Tyson grew up to become one of the most ferocious boxers of all time—and the youngest heavyweight champion ever. But his brilliance in the ring was often compromised by reckless behavior. Yet—even after hitting rock bottom—the man who once admitted being addicted “to everything” fought his way back, achieving triumphant success as an actor and newfound happiness and stability as a father and husband. Brutal, honest, raw, and often hilarious, Undisputed Truth is the singular journey of an inspiring American original. |
| adidas mens run 70s training shoes: Bowerman and the Men of Oregon Kenny Moore, 2007-09-04 A portrait of the foremost track coach and founder of Nike describes how he helped contribute to numerous team titles and record achievements while working at the University of Oregon, offers insight into the 1972 Munich Olympic Games, and considers Bowerman's relationship with runner Steve Prefontaine. Reprint. |
| adidas mens run 70s training shoes: My Marathon Frank Shorter, 2016-07-05 My Marathon: Reflections on a Gold Medal Life is a revealing memoir by Frank Shorter, the father of American distance running. After winning the 1969 NCAA title in the 10,000-meters title during his senior year at Yale, Shorter went on to win a staggering 24 national titles on track, road, and cross country courses, but it was in the marathon that Shorter achieved his greatest fame and recognition. At the 1972 Munich Games, Shorter won the Olympic marathon finishing more than 2 minutes ahead of the second-place finisher. Four years later, he finished a controversial second in the Olympic marathon in Montreal. The controversy, still unresolved to this day, revolved around the East German winner being a possible drug cheat. Shorter later founded the United States Anti-Doping Agency. Written with noted sportswriter John Brant, My Marathon details these inspiring events, as well as the physical and emotional abuse Shorter suffered as a child. This inspiring memoir is a testament to the resiliency of the human spirit and the transformative power of sports. |
| adidas mens run 70s training shoes: Eric Doris Lund, 2000-05-30 This is the bestselling story of Eric, a boy with leukemia who refused to give up living--as told by the person who was with him through it all, his mother. Eric was seventeen when he heard the doctor's verdict about the disease that wanted his life. At first he and his family could not believe it. Eric was the picture of everything a youth should be--a champion athlete, a splendid human being, vibrant with energy and loved by all who knew him. The doctors could promise little. They would do as much as was medically possible. Eric had to do as much as was humanly possible. But if the odds were not good, they were good enough for Eric. Given the choice between life and death, Eric chose to live. |
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