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| amazon digital business model: Digital Business Models Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi, 2022-12-19 A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies. |
| amazon digital business model: Digital Business Models Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi, 2022-12-19 A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies. |
| amazon digital business model: Digital Business Models for Industry 4.0 Carlo Bagnoli, Andrea Albarelli, Stefano Biazzo, Gianluca Biotto, Giuseppe Roberto Marseglia, Maurizio Massaro, Matilde Messina, Antonella Muraro, Luca Troiano, 2022-05-20 Technological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to thrive in the digital revolution. This book presents and discusses emerging digital business models in the Industry 4.0. These models are illustrated with real case studies and include data-driven, platform, smart factory and servitization among others. The book introduces a detailed classification to help organizations to redesign their current business models and discusses how to gain unique competitive advantages. The book includes not only theoretical concepts to understand the context of digital transformation but also an assessment framework to enable and support innovation in organizations and create new revenue streams. The book will be of interest to students and professionals alike who want to understand the core of the Industry 4.0. |
| amazon digital business model: E-Commerce Business Model 2020 Jim Work, George Brand, 2020-12-21 |
| amazon digital business model: Amazon Basic to Advanced Business Model R.H Rizvi, 2024-07-30 Amazon business, it's clear that succeeding on this vast and competitive platform requires a multifaceted approach. Each chapter of this book has delved into essential aspects of running an Amazon business, from understanding the fundamentals to implementing advanced strategies for growth. The journey to building and growing a successful Amazon business is both challenging and rewarding. As you move forward, remember that success on Amazon requires continuous learning, adaptation, and strategic planning. Stay informed about industry trends, leverage data to make informed decisions, and be responsive to market changes. Your ability to innovate, manage resources effectively, and maintain a customer-centric approach will be key drivers of your success. Embrace the opportunities that Amazon offers, remain agile in your strategies, and focus on delivering value to your customers. Exploration of Amazon business strategies. I hope this book has provided you with valuable insights and practical knowledge to support your journey in the Amazon marketplace. |
| amazon digital business model: Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader John Rossman, 2019-04-29 “Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: •Move forward to get back to Day 1—and change the status quo. •Become a platform company—with the right platform strategy. •Create customer obsession—and grant your customers superpowers. •Experiment, fail, rinse, and repeat. •Decentralize your way to digital greatness. •Master the magic of small autonomous teams. •Avoid the trap of past positions. •Make better and faster decisions. •Use metrics to create a culture of accountability and innovation •Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon. |
| amazon digital business model: What's Your Digital Business Model? Peter Weill, Stephanie Woerner, 2018-04-17 Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies. |
| amazon digital business model: Digital Business Models Adam Jabłoński, Marek Jabłoński, 2020-10-11 By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation. It demonstrates ideological and functional conditions for the use of the concept of sharing to design innovative business models while also presenting a multi-dimensional approach to the use of Big Data and their monetisation in the context of business models. Digital Business Models shows the place and role of ecological and social factors in building digital business models that are part of the concept of the circular economy and presents the contemporary conditions of a sustainability concept that meets the ethical challenges of doing digital business. It demonstrates how important the social factors of business model design and the creation of social value are in modern business and demonstrates. The book explores the servitisation of digital business models using digital technologies and features case studies on the effective solutions of business models that use servitisation as a factor supporting the monetisation of business models. Written for scholars exploring the efficiency and effectiveness of business models related to contemporary concepts – Sharing Economy, Circular Economy, Network Economy, Big Data, so on – and those designing business models taking into account social aspects, it will also be of direct interest to entrepreneurship courses. |
| amazon digital business model: What's Your Digital Business Model? Peter Weill, Stephanie Woerner, 2018-04-17 Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies. |
| amazon digital business model: Digital Business Strategy Garvan Callan, 2023-11-20 Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era. |
| amazon digital business model: Amazon. Best Example of a Serial Business Model Innovator Friederike Berg, 2019-11-14 Essay from the year 2019 in the subject Business economics - Information Management, grade: 4.0, , language: English, abstract: Have you ever asked yourself how Amazon can reinvent itself over and over again, and how Amazon came up with ideas such as Amazon Prime, Amazon Fresh or Amazon Kindle? Inventions, you spend with at least a certain amount of time of your day. According to Julian Birkinshaw (2016), Amazon is the single best example of a serial business model innovator due to the fact that the technology company “has relentlessly built new businesses alongside its existing ones (Birkinshaw, J. & Brewis, K., 2016). This paper shall discuss the characteristics that Amazon has been made into what it represents today as well as real-world examples that support each point and that oppose each point. |
| amazon digital business model: Digital Business Models Bernd W. Wirtz, 2019-04-02 The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers. |
| amazon digital business model: Strategic Business Models Frederick Betz, 2018-10-11 As strategic business models are important to understand the transformative operations of an enterprise system, for present and future competitiveness, Betz's exploration into both manufacturing and financial firms, along with retailing firms and conglomerates, broadens the business literature. |
| amazon digital business model: Digital Transformation of the Consulting Industry Volker Nissen, 2017-12-28 This book discusses the opportunities and conditions that digital technology provides to extend, innovate and differentiate the services offered by consulting companies. It introduces suitable artefacts like web-based consulting platforms, consulting applications, semantic technologies and tools for data mining and collaboration. Furthermore it examines concepts to evaluate the virtualization of consulting processes and showcases how solutions can be developed to blend traditional and digital consulting models. Presenting state-of-the-art research and providing a comprehensive overview of the methods and techniques needed for digital transformation in the consulting industry, the book serves as both a guide and a roadmap for innovative consulting companies. |
| amazon digital business model: Toolbox Digital Business Ralf T. Kreutzer, 2022-05-13 This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change. |
| amazon digital business model: Entrepreneurial Internationalization in an Increasingly Digitized and Networked World Economy Etemad, Hamid, Evers, Natasha, Kock, Sšren, 2021-11-09 Providing cutting-edge material from a range ofÊperspectives on entrepreneurial internationalization, this insightful book develops contemporary business concepts and business models to engage with a rapidly changing and diversifying world economy. Chapters build a conceptual and theoretical illustration of the field, providing key frameworks for the analysis of entrepreneurial internationalization, including insights into strategy and organization, as well as fundraising strategies for early internationalizing startups.Ê |
| amazon digital business model: Transformational Innovation in the Creative and Cultural Industries Alison Rieple, Robert DeFillippi, David Schreiber, 2023-06-13 Provides insights into how common strategic contingencies drives competitive advantage and innovation in the different clusters Provides an historical overview of how innovation has developed, and therefore how it might develop in the future Includes coverage of how COVID has impacted creative and cultural industry innovation and operating practices and their implications for a post COVID landscape |
| amazon digital business model: Technology and Inequality Jonathan P. Allen, 2017-06-27 This book will summarize what we know about technology and inequality across disciplines, and seek out new ways to analyze this relationship based on technology and business practices, with the objective of restoring digital technology as an engine of opportunity. Besides the unique focus on the role of technology in inequality, the book will have a unifying theme of tracing wealth creation and wealth capture in the technology sector, and relating specific practices—what technology companies actually do—to larger shifts in wealth and power. A clear conceptual framework will be used to analyze key industry case studies: search engines, social media, and the ‘sharing’ economy. |
| amazon digital business model: eMarketing Raymond Frost, Alexa K. Fox, Terry Daugherty, 2022-11-15 eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and think like a marketer. The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating success stories and let’s get technical boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank. |
| amazon digital business model: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business Management Association, Information Resources, 2021-04-16 In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models. |
| amazon digital business model: Conflict Management in Digital Business Fahri Özsungur, 2022-09-15 Providing readers with a unique guide of how businesses can achieve resilience to digital conflict, Conflict Management in Digital Business helps prepare for unexpected situations such as pandemics, to maintain competitive advantage, and illuminating pathways to turn conflicts caused by extraordinary situations into opportunities. |
| amazon digital business model: Developing Strategic Business Models and Competitive Advantage in the Digital Sector Daidj, Nabyla, 2014-09-30 Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media. |
| amazon digital business model: The Future of Digital Business Innovation Vincenzo Morabito, 2016-03-05 This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation. |
| amazon digital business model: An Exploration of Strategies For Sustainability ,Innovation & Development Dr.Pushpa Suryavanshi , Dr.Preeti Kushwaha , Mr.Aadil khan , Dr.Pushpendra , 2024-03-14 |
| amazon digital business model: Business Model Innovation S.M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos Rogdia, Gabriele Santoro, 2021-04-26 There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models. |
| amazon digital business model: Digital Business Jens Christensen, 2015-02-03 This book provides a holistic picture of the digital age as it emerges in the 2010s. On the background of business analysis concepts from firm to megatrends and all business sectors of the World, the digital age of information systems and digital drivers are thoroughly laid out. |
| amazon digital business model: Foreign Direct Investment Inflows Into the South East European Media Market Zvezdan Vukanović, 2016-07-25 This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations. |
| amazon digital business model: Startup Masterclass Saurabh Jain, 2024-02-22 From goals to product to investors KEY FEATURES ● Product management. ● Recruiting co-founders and core team. ● Pitching to investors. DESCRIPTION This book has been written for budding startup founders. Startups are complex organizations, and it becomes very difficult to succeed without knowing the startup best practices. The book teaches startup best practices in a simple and concise manner. The book covers best practices related to startup lifecycle, product management, co-founder management, core team recruitment, startup funding, pitch deck creation and much more. It also covers the best practices, that the author learned while working under the famous entrepreneur Vijay Shekhar Sharma, founder of Paytm. A must read for any budding entrepreneur, the book is an easy-to-understand guide on various best practices an entrepreneur needs to follow, across the stages in the startup lifecycle. It tries to make every topic interesting and easy to learn using the techniques of visual thinking. WHAT YOU WILL LEARN ● Understand startup best practices. ● Understand product management. ● Understand issues in human resource management for startups. ● Understand startup investors. ● Create a good pitch deck. WHO THIS BOOK IS FOR This book has been written for the budding entrepreneurs who want to learn startup best practices. No prior knowledge of any kind is required to understand the book. TABLE OF CONTENTS 1. Introduction to Startup Canvas 2. Product 3. People 4. Purchasing Power 5. Conclusion: When Should I Start a Startup |
| amazon digital business model: Digital Business Leadership Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch, 2018-04-27 This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models. |
| amazon digital business model: Research Handbook on Digital Strategy Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu, 2023-05-09 This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters. |
| amazon digital business model: Digital Business and E-commerce Management Dave Chaffey, David Edmundson-Bird, Tanya Hemphill, 2019 Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. |
| amazon digital business model: Digital Talent - Business Models and Competencies Ganesh Shermon, 2017-09-14 Digital Talent! Changing Rules! Intellect, Machines, AI, Automation, Disruptions determine this world of competencies - influenced by high performing behaviors. Talent performs best with world class Business Models, those that can attract and nurture top talent. Integrating business models with talent management platforms is a strategic step to win war for talent.The ON LINE Store, RforC - www.rforc.com, a Canadian E Commerce Store, specializes in on line sales of Psychometric Tools, Tests (Aptitude, Vocational, Careers, Social Inventories, Intelligence, Attitude, Skill Tests, Stretch Tests, Potential Appraisal Techniques, Competencies, Personality, Behavioral Typologies), BARS Tools, Simulations, Assessment - Development Center Materials, Tools such as Case Studies, In Baskets, Role Plays (Dyads, Triads, Groups), Organizational (Intra - Inter) Evaluations, 360 Degree Feedback, Corporate Scan Scoring, Group Discussions, Learning Skills, Leaderless Exercises and simulations |
| amazon digital business model: Digital Innovation Strategy Aija Leiponen, 2023-12-31 A practical, research-based approach to digital innovation strategy ideal for advanced undergraduates, MBA students, and professionals. |
| amazon digital business model: Digital Pricing Frank Frohmann, 2023-03-03 This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism. |
| amazon digital business model: Business Model Innovation Strategy Raphael Amit, Christoph Zott, 2020-09-01 The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation ̄including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo. |
| amazon digital business model: Handbook on Digital Business Ecosystems Baumann, Sabine, 2022-04-22 This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication. |
| amazon digital business model: Strategies for e-Business Tawfik Jelassi, Francisco J. Martínez-López, 2020-06-28 This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. |
| amazon digital business model: Contemporary Issues in Luxury Brand Management Sylvie Studente, Eleonora Cattaneo, 2023-03-31 This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy. |
| amazon digital business model: E-Commerce Business Model 2020 Jim Work George Brand, 2020-02-13 Learn The Art of Making Tons of Money From Home With These Simple Yet Proven and Updated Online Marketing Strategies! Do you want to achieve complete financial freedom so that you are not affected by inflation? Are you unhappy with your limited earning potential at your traditional job? Or maybe, you are just looking to generate an alternate revenue stream to secure your family's future? If so, then E-Commerce Business Model 2020 is for you. This new 3-in-1 complete guide will teach you everything about online marketing so you can finally start your e-commerce business and reach ultimate financial freedom! The financial uncertainty in today's world is a significant concern for many of us. You never know when a recession will hit or when your boss decides to downscale his office and lay you off. That is why you should always have a backup plan in life so that you are not caught off-guard. The best backup? Online business. Now another problem arises, how to start? The e-commerce world may seem daunting to a beginner who doesn't have complete knowledge of various business models and strategies in the market. That is precisely why many people give up even before starting while others rely on generic information to start a business, which eventually doesn't ever take off. With that in mind, Jim Work and George Brand, the pioneers in their field, came up with E-commerce Business Model 2020. This 3-in-1 guide contains complete and updated information about various online marketing strategies to kickstart your dropshipping, Amazon FBA, or Shopify business so that you can easily safeguard your future. In this book, you will find: A comprehensive step by step guide to the latest marketing techniques to generate passive income ideas 5 crucial things to remember when you are starting a new E-commerce Business How to avoid the usual beginner's mistakes so that your business takes off easily Helpful strategies to choose the right model for you Detailed chapters to help you optimize your business Tips and tricks to become ultra-successful and make tons of money from home Plus, much more Even if you have a reliable and stable income source at the moment, it's always nice to have some extra cash to spend on luxuries, isn't it? So, what are you waiting for? Just scroll up and click on Buy Now with 1-Click to start your very own successful e-commerce business! |
| amazon digital business model: The Rowman & Littlefield Handbook of Media Management and Business L. Meghan Mahoney, Tang Tang, 2020-12-15 The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization. |
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Envíos gratis en millones de productos. Consigue lo mejor en compras y entretenimiento con Prime. Disfruta de precios bajos y grandes ofertas en la mayor selección de artículos básicos …
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