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| amazon alexa business listing: Amateur to I'm Mature Rakesh Gandla, Lalith Kumar Vemali, 2023-03-05 In these days Digital Marketing has become one of the most indispensable aspects of the business marketing activities. To imagine a modern business without latest digital marketing techniques is almost impossible. To envision current business without the most recent systems of digital marketing is practically incomprehensible. This viewpoint has experienced an ocean change and as yet moving towards unusualness. Truth be told, it is hard to anticipate its future as the straightforwardness is promoting and marking won’t proceed for quite a while. At present adjacent to conventional strategies for digital marketing, the executives numerous other most recent systems are accessible which were never heard in this field. In digital world, the executive’s idea like “SEO, SEM, Digital Advertising and Customer digital first experience” are picking up notoriety alongside most recent methods perspectives and the idea of promoting. The very purpose of this book is to make readers to understand the concepts of “Digital Marketing” – Amateur to I'm Mature. This book will give a holistic view of digital marketing techniques and aspects. |
| amazon alexa business listing: Ultimate Guide to Amazon Advertising Timothy P. Seward, 2019-05-21 This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice. —Steve Fisher, team lead, retail marketing, Lenovo This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it. —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning |
| amazon alexa business listing: Siri, Alexa, and Other Digital Assistants Nicole Hennig, 2018-09-24 Apple has Siri, Amazon Alexa, Google Google Assistant, and Microsoft Cortana. Learn how you can use a popular technology to improve library services, increase their efficiency, and excel in your career. Digital assistants such as Alexa and Siri can play music, podcasts, audiobooks, and the radio; answer questions; provide factual information; tell stories; and even control devices in your home. What can they do for you in your library? This concise, practical guide will help you to understand the basics of voice computing platforms and appreciate its relevance to you as a librarian, outlining specific applications for this technology in the library. Discussions of potential applications will inspire you to include voice computing in your library services and events and give you the tools you need to do so. You'll also find a list of the best sources on voice computing. In short, you will find everything you need to know about this important and growing technology and how you can use it in your library. |
| amazon alexa business listing: Business Information Systems Witold Abramowicz, 2013-06-14 This book contains the refereed proceedings of the 16th International Conference on Business Information Systems, BIS 2013, held in Poznań, Poland, in June 2013. The theme of this year's conference was Business Applications on the Move, reflecting the growing usage of mobile devices in business applications and its repercussions on business processes and information management. The 18 revised full papers were carefully reviewed and selected from 52 submissions. They are grouped into six sections on modern enterprises and mobile ERP, business models and BPM, linked data and ontologies, recommendations and content analysis, knowledge discovery, and IT frameworks and systems architecture. |
| amazon alexa business listing: DIGITAL DYNAMO: UNLEASHING THE POWER OF MODERN MARKETING Ms. Kaushaki Sondhi, Dr. Gazal Singh, Dr. Rajendra Mahanandia, Dr. Kaushal Pratap Singh, Digital Dynamo: Unleashing the Power of Modern Marketing is a comprehensive guide that dives deep into the dynamic world of digital marketing, providing readers with a strategic roadmap to navigate the ever-evolving landscape and maximize their online presence. This book will equip marketers, business owners, and aspiring digital enthusiasts with practical insights, real-world case studies, and actionable strategies to succeed in the digital realm. In this comprehensive exploration of digital marketing, we delved into various aspects of creating effective strategies, connecting with audiences, and staying ahead in the ever-evolving digital landscape. We started by defining digital marketing and recognizing its significance in modern business. We traced its evolution, dissecting its impact on traditional marketing practices. Understanding the components of a successful digital marketing strategy was a pivotal step, where we emphasized setting clear goals tailored to business needs and identifying target audiences through buyer personas. We explored content strategy creation, content format diversification, and leveraging storytelling to emotionally engage customers. The journey ventured into the realm of social media, where we discussed major platforms, organic and paid strategies, and the art of building a loyal community. We then navigated the intricacies of SEO, both on-page and off-page, while emphasizing the importance of staying current with search engine algorithm changes. Pay-per-click advertising, including Google Ads and Bing Ads, was demystified, accompanied by insights into crafting effective ad copy and optimizing campaigns for ROI. We expanded into search engine marketing (SEM) and display advertising, revealing their potential impact. Email campaigns took center stage, from designing engaging content and compelling subject lines to building segmented lists and automating sequences for nurturing and retention. The role of data analytics was highlighted, showcasing its power in shaping strategies, tracking performance, and understanding customer behavior. Wrapping up, we explored emerging technologies like AI, chatbots, and virtual reality, envisioning their integration into future marketing efforts. Ethical considerations underscored the importance of maintaining consumer trust and data security. Finally, building transparency and trust emerged as the bedrock of successful digital marketing, culminating in a holistic perspective on navigating the dynamic digital landscape. |
| amazon alexa business listing: Talk to Me James Vlahos, 2019 The Next Big Thing in tech--the impending revolution in voice recognition--and how it will upend Silicon Valley and change how we all live our lives |
| amazon alexa business listing: Start Your Own Podcast Business The Staff of Entrepreneur Media, Jason R. Rich, 2021-05-18 TALK YOUR WAY TO SUCCESS Whether you’re a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings it only makes sense to join the wildly popular podcast community. |
| amazon alexa business listing: SEO For Dummies Peter Kent, 2019-12-12 Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of how do I get people to visit my site? By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. |
| amazon alexa business listing: The Mission is Sales Bob Dumouchel, 2021-01-15 Business strategies for: Google Ads PPC (Pay Per Click) SEO (Search Engine Optimization) Social Media Email and Advanced Topics Join us for an exploration of Digital Marketing for Small Businesses. If you want to improve the digital sales performance of a small and medium-sized business (SMB), then you want to read this book. For many SMB’s marketing is a riddle wrapped in an enigma conjured up by black magic. In this book, our goal is to give you the tools to unravel marketing and teach you how to use marketing to create an unfair advantage for your business. Your business is locked in a Word War with your competitors and this is your trusted guide to dominating the digital sales battlefield. Your words and how creatively you use them to craft a web experience worth talking about is how you will either win or lose the battle. The great thing about a Word War is that the next battle starts with the next click and the winner gets the order. Learn about Website Experience Engineering, Pay Per Click, Search Engine Optimization, Social Media, and e-Mail. We have been engaged in Word Wars on behalf of our clients since 1994 and across most industries. We are especially focused on the issues that small and medium-sized businesses face. Your weapons are your words and how you creatively you deploy them. The Internet is the ultimate playing field leveler. Every business starts with the same language, so every business has the same weapons. What creates the winner is their creative use of strategy and tactics. We explore how to weave together campaigns, strategies, and tactics. Business challenges are solved with creativity or cash. Small businesses normally have a shortage of cash and an abundance of creativity. Spend your creativity first and save your cash for those things you cannot earn. In this book you will learn how. |
| amazon alexa business listing: Semantic Media Andrew Iliadis, 2022-11-08 Media technologies now provide facts, answers, and “knowledge” to people – search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to “intuitively” grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information. Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices. |
| amazon alexa business listing: Building Your Business with Google For Dummies Brad Hill, 2004-06-03 The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in cooperation with Google, which will help support the book From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them |
| amazon alexa business listing: Business & Society O.C. Ferrell, Debbie M. Thorne, Linda Ferrell, 2020-01-15 Formerly published by Chicago Business Press, now published by Sage Business and Society provides a strategic framework that integrates business and society into organizational strategies to showcase social responsibility as a highly actionable and practical field of interest, grounded in sound theory. In corporate America today, social responsibility has been linked to financial performance and is a major consideration in strategic planning. This innovative text ensures that business students understand and appreciate concerns about philanthropy, employee well-being, corporate governance, consumer protection, social issues, and sustainability, helping to prepare them for the social responsibility challenges and opportunities they will face throughout their careers. The author team provides the latest examples, stimulating cases, and unique learning tools that capture the reality and complexity of social responsibility. Students and instructors prefer this book due to its wide range of featured examples, tools, and practices needed to develop and implement a socially responsible approach to business. The updated Seventh Edition also addresses how the latest trends in technology, including artificial intelligence, block chain, drones, and robotics, impact the world we live in – benefits and threats included. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. |
| amazon alexa business listing: Business 2.0 , 1999-12 |
| amazon alexa business listing: The Red Queen Retail Race Richard Cuthbertson, Olli Aleksi Rusanen, Lauri Paavola, 2023-06 This book considers: how innovation through technological change is transforming the service sector; how changing consumer needs and behaviors are forcing firms to alter operations; how firms need competitive strategies and new modes of implementation to respond to this changing landscape; and how public policy will need to adapt. |
| amazon alexa business listing: Repositioning Platforms in Digital Market Law Dušan V. Popović, |
| amazon alexa business listing: E-marketing Raymond Frost, Alexa K. Fox, Judy Strauss, 2018-10-08 E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to think like a marketer. The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. Success stories, trend impact, and let’s get technical boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy. |
| amazon alexa business listing: Marketing Communications John Egan, 2022-11-23 Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London. |
| amazon alexa business listing: An Introduction to Online Platforms and Their Role in the Digital Transformation OECD, 2019-05-13 This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially. |
| amazon alexa business listing: Digital Media and Innovation Richard A. Gershon, 2024-03-26 This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals. |
| amazon alexa business listing: Shut up, Alexa! Johannes Bröckers, 2018-11-22 Almost everyone is shopping at Amazon – it is so convenient after all. The city centres become deserted, the streets get clogged and the trashcans spill over. The manufacturers of quality products are economically exploited, copied (Amazon itself produces cheaper anyways) and the concentration on all levels is rising perpetually. And worse: Alexa is listening to everything, worldwide in all living rooms, the world's biggest retailer knows even the most intimate details of ours – and today it could already decide what it wants to sell us tomorrow – currently they are still asking us, but soon it will arrive on its own. Amazon of course knows what we like to read and what we are all the time looking at on our Amazon screens, and where we close the book out of boredom – better take advantage of the situation and commission something more easily digestible and deliver it to the now fully dependent customer. There's really only one thing left to say: Shut up, Alexa! |
| amazon alexa business listing: Innovative Technologies for Increasing Service Productivity Manohar, Sridhar, Mittal, Amit, Raju, Sekar, Nair, Arjun J., 2024-03-04 Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service operations become obsolete, necessitating a deep understanding of the intricate dynamics at play. Innovative Technologies for Increasing Service Productivity delves into this urgent issue, offering a comprehensive exploration of the trends and challenges confronting service industries. The book sheds light on the impact of digital transformation, emerging technologies, and disruptive business models, serving as a guide for navigating the complexities of service productivity in an ever-changing environment. As a groundbreaking solution, this book not only identifies challenges but provides various solutions for service organizations to thrive amidst technological disruption. Its unique selling points lie in the breadth of its coverage, spanning diverse service industries and dissecting the symbiotic relationship between technology and productivity. Offering practical strategies and tools, the book equips service professionals with the means to enhance productivity, quality, and customer experience. By connecting the gap between theoretical insights and practical implementation, it stands as a valuable resource for academics, researchers, and service managers seeking innovative solutions to the evolving landscape of service productivity. |
| amazon alexa business listing: Selected Readings on the Human Side of Information Technology Szewczak, Edward J., 2008-08-31 This book presents quality articles focused on key issues concerning the behavioral and social aspects of information technology--Provided by publisher. |
| amazon alexa business listing: Monopolies Suck Sally Hubbard, 2020-10-27 An urgent and witty manifesto, Monopolies Suck “lucidly explains how monopolies threaten democracy, worsen inequality, and imperil the American Dream—and why it’s more important than ever to take action” (David Cicilline). Something’s not right. No matter how hard you work, life seems to only get harder. When your expenses keep going up but your income stays flat, when you’re price-gouged buying medicine for your child’s life-threatening allergy, when you live in a hyped-up state of fear and anxiety, monopoly power is playing a key role. In Monopolies Suck, antitrust expert and director at the Open Markets Institute, Sally Hubbard, shows us the seven ways big corporations rule our lives—and what must be done to stop them. Throughout history, monopolists who controlled entire industries like railroads and oil were aptly called “robber barons” because they extracted wealth from everyone else—and today’s monopolies are no different. By charging high prices, skirting taxes, and reducing our pay and economic opportunities, they are not only stealing our money, but also robbing us of innovation and choice, as market dominance prevents new companies from challenging them. They’re robbing us of the ability to take care of our sick, a healthy food supply, and a habitable planet by using business practices that deplete rather than generate. They’re a threat to our private lives, fair elections, a robust press, and ultimately, the American Dream that so many of us are striving for. In this “accessible guide” (Zephyr Teachout, author of Break ‘Em Up), Sally Hubbard gives us an easy-to-understand overview of the history of monopolies and antitrust law, and urges us to use our voices, votes, and wallets to protest monopoly power. Emboldened by the previous century when we successfully broke up monopoly power in the US, we have the tools to dismantle corporate power again today—before their lobbying threatens to undermine our economy and democracy for generations to come. |
| amazon alexa business listing: Beyond Algorithms James Luke, David Porter, Padmanabhan Santhanam, 2022-05-30 With so much artificial intelligence (AI) in the headlines, it is no surprise that businesses are scrambling to exploit this exciting and transformative technology. Clearly, those who are the first to deliver business-relevant AI will gain significant advantage. However, there is a problem! Our perception of AI success in society is primarily based on our experiences with consumer applications from the big web companies. The adoption of AI in the enterprise has been slow due to various challenges. Business applications address far more complex problems and the data needed to address them is less plentiful. There is also the critical need for alignment of AI with relevant business processes. In addition, the use of AI requires new engineering practices for application maintenance and trust. So, how do you deliver working AI applications in the enterprise? Beyond Algorithms: Delivering AI for Business answers this question. Written by three engineers with decades of experience in AI (and all the scars that come with that), this book explains what it takes to define, manage, engineer, and deliver end-to-end AI applications that work. This book presents: Core conceptual differences between AI and traditional business applications A new methodology that helps to prioritise AI projects and manage risks Practical case studies and examples with a focus on business impact and solution delivery Technical Deep Dives and Thought Experiments designed to challenge your brain and destroy your weekends |
| amazon alexa business listing: The Economy of Algorithms Marek Kowalkiewicz, 2024-02-12 ‘A damn well-written book . . . a thrilling, entertaining whirlwind tour of different AI algorithms and their industry applications.’ —Tobias Lange, Senior Vice President, Siemens Digital Industries Software Welcome to the economy of algorithms. It’s here and it’s growing. In the past few years, we have been flooded with examples of impressive technology. Algorithms have been around for hundreds of years, but they have only recently begun to ‘escape’ our understanding. We are so impressed by what they can do that we give them a lot of agency. But because they are so hard to comprehend, this leads to all kinds of unintended consequences. In the twentieth century, we had the economy of corporations. In the first two decades of the twenty-first century, we saw the emergence of the economy of people, otherwise known as the digital economy, enabled by the internet. Now we’re seeing a new economy take shape: the economy of algorithms. – How can we use algorithms to automate the boring parts of our jobs, enhance decision-making and drive innovation? – Where is the line between algorithmic ‘help’ and surveillance? – Can an algorithm take your job? – How do you advertise to a fridge? – Do algorithms dream of electric sheep? – Why is it so hard to predict where technology will go next? These questions and more are answered by this exciting and ground-breaking book, which includes nine rules for flourishing in the new economy of algorithms. |
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| amazon alexa business listing: Handbook on Digital Business Ecosystems Baumann, Sabine, 2022-04-22 This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication. |
| amazon alexa business listing: Social Media Marketing All-in-One For Dummies Jan Zimmerman, Deborah Ng, 2012-10-10 Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing. |
| amazon alexa business listing: Creativity and Strategic Innovation Management Malcolm Goodman, 2013-05-07 Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. The book aims to: explain the nature of the acceleration in discontinuous change that is affecting the Western business environment emphasise the importance of taking a strategic approach to management responses to encourage creative and innovative skills indicate how a detailed strategic plan can be developed to support organizations intent on profitable survival in the twenty-first century. This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management. |
| amazon alexa business listing: Computerworld , 2000-02-14 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| amazon alexa business listing: The Ultimate Guide to Selling Art Online Marques Vickers, 2014-08-30 The second edition of author Marques Vickers’ The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: A Fresh Dependency and Integration of Social Media Designing An Artist’s Website Drawing Traffic To Your Social Media Pages and Website Cultivating Media Exposure and Email Marketing Alternative Income Sources through Self-Publishing and Licensing Who Buys Art? Online Art Gallery Sales Outlets Selling Via eBay, Etsy and Amazon Marketplaces Consigning and Selling Through Auction Houses Barter Exchanges and Cashless Transactions |
| amazon alexa business listing: Digital Platforms, Imperialism and Political Culture Dal Yong Jin, 2015-03-24 In the networked twenty-first century, digital platforms have significantly influenced capital accumulation and digital culture. Platforms, such as social network sites (e.g. Facebook), search engines (e.g. Google), and smartphones (e.g. iPhone), are increasingly crucial because they function as major digital media intermediaries. Emerging companies in non-Western countries have created unique platforms, controlling their own national markets and competing with Western-based platform empires in the global markets. The reality though is that only a handful of Western countries, primarily the U.S., have dominated the global platform markets, resulting in capital accumulation in the hands of a few mega platform owners. This book contributes to the platform imperialism discourse by mapping out several core areas of platform imperialism, such as intellectual property, the global digital divide, and free labor, focusing on the role of the nation-state alongside transnational capital. |
| amazon alexa business listing: Handbook of Human Factors in Web Design Kim-Phuong L. Vu, Robert W. Proctor, 2011-04-25 The Handbook of Human Factors in Web Design covers basic human factors issues relating to screen design, input devices, and information organization and processing, as well as addresses newer features which will become prominent in the next generation of Web technologies. These include multimodal interfaces, wireless capabilities, and agents t |
| amazon alexa business listing: Corporate Capitalism's Use of Openness Arwid Lund, Mariano Zukerfeld, 2020-02-28 “Matching the rigour of the analysis with an extraordinary pedagogical capacity, the authors unveil all the arcana of the ‘openness’ capitalism model and digital labour. Essential for scholars and students across the social and economic sciences.” (Carlo Vercellone, Université de Paris 8, France) “This vital book is an objective and detailed assessment of the private capture of common value, concluding with an in-depth survey of what commons-friendly public authorities could do to defend the new 'common-wealth'.” (Michel Bauwens, Founder of the P2P Foundation, The Netherlands) “An outstanding analysis of how digital capital uses openness as principle of capital accumulation and exploitation. A must-read for everyone who wants to understand what the internet and digital media are all about.” (Christian Fuchs, University of Westminster, UK) This book tackles the concept of openness (as in open source software, open access and free culture), from a critical political economy perspective to consider its encroachment by capitalist corporations, but also how it advances radical alternatives to cognitive capitalism. Drawing on four case studies, Corporate Capitalism’s Use of Openness will add to discussion on open source software, open access content platforms, open access publishing, and open university courses. These otherwise disparate cases share two fundamental features: informational capitalist corporations base their successful business models on unpaid productive activities, play, attention, knowledge and labour, and do so crucially by resorting to ideological uses of concepts such as “openness”, “communities” and “sharing”. The authors present potential solutions and alternative regulations to counter these exploitative and alienating business models, and to foster digital knowledge commons, ranging from co-ops and commons-based peer production to state agencies' platforms. Their research and findings will appeal to students, academics and activists around the world in fields such as sociology, economy, media and communication, library and information science, political sciences and technology studies. |
| amazon alexa business listing: Amazon Natalie Berg, Miya Knights, 2019-07-12T00:00:00+02:00 Amazon è la protagonista indiscussa del commercio nel ventunesimo secolo: nata come libreria online, è diventata una delle aziende più quotate al mondo ed è leader di mercato nel cloud computing e nelle tecnologie per lo shopping. Amazon illustra con autorevolezza le strategie di business del gigante dell'ecommerce, analizzando il suo ruolo di outsider e agente della disruption, e il suo impegno per creare valore a lungo termine per i clienti. Questo libro spiega come l'insoddisfazione profonda di Amazon per lo status quo l'abbia condotta a impegnarsi nella creazione di un'offerta retail senza pari, stravolgendo interi settori ma anche innovando nel ramo dell'intrattenimento, della logistica e della tecnologia per creare una customer experience inimitabile e priva di attriti. Frutto delle ricerche di analisti leader del settore, questa guida ritrae l'azienda a uno snodo cruciale della sua evoluzione: il momento in cui comprende che l'online-only non basta più. Analizza l'impatto della strategia click-and-mortar di Amazon, offrendo consigli preziosi ai retailer che vogliano reinventare il negozio fisico con il passaggio dalla centralità delle transazioni alla centralità delle esperienze e del servizio. |
| amazon alexa business listing: SEO & Content Salvatore Russo, Ale Agostini, 2017-02-28T00:00:00+01:00 Il web cambia continuamente e con estrema velocità. Il tuo successo, come professionista e manager, dipende dalla capacità di anticipare le tendenze e gestire, in modo veloce e intelligente, le diverse leve del digital marketing. Se ragioni sempre allo stesso modo, otterrai sempre le stesse vecchie risposte e ti sentirai un po’ come il primo risultato nella seconda pagina di Google. SEO & Content svela le tendenze di domani delle principali fasi della presenza digital di un’azienda: SEO, content marketing, user experience, monetizzazione, social media marketing, email marketing e web analytics. Una fucina di idee nata dall’esperienza sul campo dei due autori e dal contributo di grandi professionisti, protagonisti del think tank SEO&LOVE, l’evento degli innamorati del digital per comprendere come cambierà la comunicazione aziendale. |
| amazon alexa business listing: Health Care Information Systems Karen A. Wager, Frances W. Lee, John P. Glaser, 2021-12-01 The most up-to-date edition of the gold standard in health care information system references In the newly revised Fifth Edition of Health Care Information Systems, veteran healthcare information management experts and educators Karen A. Wager and Frances Wickham Lee, along with nationally-recognized leader in health information technology, John P. Glaser, deliver a one-stop resource for graduate and upper-level undergraduate students to gain the knowledge and develop the skills they need to manage information and information systems technology in the new healthcare environment. The latest edition sees its focus shift from the adoption of health care information systems and electronic health records to making effective use of health care data, information, and systems and optimizing their impact. New additions to this celebrated text include: Explorations of how health care information systems and information technology can be used to support national quality initiatives, value-based payment, population health management, and precision health and quality reporting Discussions of how issues like interoperability, electronic health record usability, and health IT safety are being (or not being) addressed Treatments of the roles played by data governance and analytics in clinical decision making and healthcare operations. Filled with case studies, supplemental resources, and engaging examinations of critical areas in health care information system use, management, implementation, and support, Health Care Information Systems is an ideal reference for students taking courses in business administration, public health, health administration, medicine, health informatics and health care management. |
| amazon alexa business listing: Platform Neutrality Rights Hannibal Travis, 2024-07-24 This book analyzes questions of platform bias, algorithmic filtering and ranking of Internet speech, and declining perceptions of online freedom. Courts have intervened against unfair platforms in important cases, but they have deferred to private sector decisions in many others, particularly in the United States. The First Amendment, human rights law, competition law, Section 230 of the Communications Decency Act, and an array of state and foreign laws address bad faith conduct by Internet platforms or other commercial actors. Arguing that the problem of platform neutrality is similar to the net neutrality problem, the book discusses the assault on freedom of speech that emerges from public-private partnerships. The book draws parallels between U.S. constitutional and statutory doctrines relating to shared spaces and the teachings of international human rights bodies relating to the responsibilities of private actors. It also connects the dots between new rights to appeal account or post removals under the Digital Services Act of the European Union and a variety of fair treatment obligations of platforms under American and European competition laws, “public accommodations” laws, and public utilities laws. Analyzing artificial intelligence (AI) regulation from the point of view of social-media and video-platform users, the book explores overlaps between European and U.S. efforts to limit algorithmic censorship or “shadow-banning”. The book will be of interest to students and scholars in the field of cyberlaw, the law of emerging technologies and AI law. |
| amazon alexa business listing: A Research Agenda for Knowledge Management and Analytics Jay Liebowitz, 2021-01-29 Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities related to Knowledge Management (KM). Exploring synergies between KM and emerging technologies, leading international scholars and practitioners examine KM from a multidisciplinary perspective, demonstrating the ways in which knowledge sharing worldwide can be enhanced in order to better society and improve organisational performance. |
| amazon alexa business listing: PC Magazine , 2000 |
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