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artificial intelligence for business leaders: Artificial Intelligence for Business Leaders Ajit Jha, 2020-07-23 ◆◆ Embrace artificial intelligence or be replaced by it. ◆◆ AI is a new electricity. Andrew Ng ✓Have you ever thought that if AI is the new electricity, why does it not quickly inspire Managers/Leaders/C-Suites? ✓If business leaders do not act, they must be prepared to lag behind competitors who adopt new technologies. ✓Managers/Leaders/C-Suites and others who are willing to feel the spark of AI, should learn and understand AI immediately to know what AI can do and what it cannot. ✓Did you know that AI is changing our world faster than we think? Artificial intelligence will affect all areas of life in ways we cannot even predict, whether we like it or not. According to research done by PricewaterhouseCoopers (PwC), by 2030, artificial intelligence can contribute up to US$15.7 trillion to the global economy, so the opportunities for implementing and learning AI are huge. ⚠ Companies that do not use AI will soon become obsolete. From making faster and better decisions to automating rote memorization to enabling robots to respond to emotions, artificial intelligence and machine learning have been reshaping business and society. ⚠ Not investing in the organizational and technical requirements of adopting AI may mean that they are far behind and unable to compete in the future. ✓ Business is changing. Will you adapt or fall behind? Accelerate and deepen your understanding of the themes that shape the company's future. ✓ This book is suitable for business executives, business managers, business leaders, senior managers, technical leaders, students, and many people who want to understand artificial intelligence. ✓ It will take you to learn the concepts of machine learning, artificial intelligence and deep learning, more and how to use them to influence your business. ✓✓ Even if you do not have technical knowledge, you will understand AI, ML and its implementation. ◆◆ Key features ◆◆ nbsp; ★ A must book for the business leader to understand AI and its application ★ Understand strategy behind AI implementation ★ Zero coding with simple explanation ★ A straightforward explanation for important algorithms like TensorFlow, NLP, K-Means, Support Vector Machine, Supervised Learning, Unsupervised Learning, Ensemble Techniques, Regression, Clustering, and many more ★★ Grab your copy of this book to build artificial intelligence for business and stand to the best of times! |
artificial intelligence for business leaders: Applied Artificial Intelligence Mariya Yao, Adelyn Zhou, Marlene Jia, 2018-04-30 This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business. |
artificial intelligence for business leaders: Artificial Intelligence Fundamentals for Business Leaders I. Almeida, 2023-06 2024 Edition. Free access to the AI Academy! The perfect guide to help non-technical business leaders understand the power of AI. Completely up to date with the latest advancements in generative AI. Part of the Byte-sized Learning AI series by Now Next Later AI, these books break down complex concepts into easily digestible pieces, providing you with a solid foundation in the fundamentals of AI. More Than a Book By purchasing this book, you will also be granted free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. You will also receive free modules and 50% discount toward the enrollment in the self-paced course of the same name and enjoy video summary lessons, instructor-graded assignments, and live sessions. A course certificate will be awarded upon successful completion. AI Academy by Now Next Later AI We are the most trusted and effective learning platform dedicated to empowering leaders with the knowledge and skills needed to harness the power of AI safely and ethically. Book and Course Learning Rubric - Chapters 1-7: Understanding of AI [11%] —Demonstrated comprehension of AI's evolution, definition, applications, and comparison with human intelligence. - Chapters 8-13: Understanding of Data and Data Management [11%] — Clear understanding of the significance of big data, and strategies for data management. - Chapters 14-29: Understanding of Machine Learning [30%] — Familiarity with machine learning algorithms, different learning types, and the key steps involved in a machine learning project. - Chapters 30-35: Understanding of Deep Learning [9%] — Understanding of deep learning, its basics, and the structure and types of neural networks. - Chapters 36-40: Understanding of Model Selection and Evaluation [9%] — Ability to select and evaluate machine learning models and utilize them for decision-making. - Chapters 41-50: Understanding of Generative AI [15%] — Detailed understanding of generative AI, its value chain, models, prompt strategies, applications, opportunities, and governance challenges. Assignment: Practical Application [15%] — Ability to apply generative AI understanding to real-world business challenges, demonstrating critical thinking and strategic planning skills. |
artificial intelligence for business leaders: Practical AI for Business Leaders, Product Managers, and Entrepreneurs Alfred Essa, Shirin Mojarad, 2022-03-21 Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI. Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study. With this book, readers will learn: The technical foundations of machine learning and deep learning How to apply the core technical concepts to solve business problems The different methods used to evaluate AI models How to understand model development as a tradeoff between accuracy and generalization How to represent the computational aspects of AI using vectors and matrices How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras |
artificial intelligence for business leaders: AI for People and Business Alex Castrounis, 2019-07-05 If you’re an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. You’ll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis, business consultant and former IndyCar engineer and race strategist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business. AI is exciting, powerful, and game changing—but too many AI initiatives end in failure. With this book, you’ll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. You’ll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products. Use the book’s AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity Understand the importance of executive leadership for pursuing AI initiatives A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization. - Dan Park, GM & Director, Uber Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us. - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend |
artificial intelligence for business leaders: The AI Leader J. Mark Munoz, Al Naqvi, 2021-08-03 The book highlights expert interviews, stories, news events, and academic research impacting our contemporary world in the era of artificial intelligence. This book aims to be a thought-provoking reference guide for corporate executives looking to lead in a world of AI. It is poised to provide readers with game-changing insights on leadership and management in an artificial intelligence economy. Written with an equally educational and fun approach, the book covers practical business strategies that will help managers succeed in an AI world. |
artificial intelligence for business leaders: Artificial Intelligence and Machine Learning in Business Management Sandeep Kumar Panda, Vaibhav Mishra, R. Balamurali, Ahmed A. Elngar, 2021-11-04 Artificial Intelligence and Machine Learning in Business Management The focus of this book is to introduce artificial intelligence (AI) and machine learning (ML) technologies into the context of business management. The book gives insights into the implementation and impact of AI and ML to business leaders, managers, technology developers, and implementers. With the maturing use of AI or ML in the field of business intelligence, this book examines several projects with innovative uses of AI beyond data organization and access. It follows the Predictive Modeling Toolkit for providing new insight on how to use improved AI tools in the field of business. It explores cultural heritage values and risk assessments for mitigation and conservation and discusses on-shore and off-shore technological capabilities with spatial tools for addressing marketing and retail strategies, and insurance and healthcare systems. Taking a multidisciplinary approach for using AI, this book provides a single comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines. |
artificial intelligence for business leaders: Competing in the Age of AI Marco Iansiti, Karim R. Lakhani, 2020-01-07 a provocative new book — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how collisions between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI. |
artificial intelligence for business leaders: Artificial Intelligence for Business Doug Rose, 2020-12-09 The Easy Introduction to Machine Learning (Ml) for Nontechnical People--In Business and Beyond Artificial Intelligence for Business is your plain-English guide to Artificial Intelligence (AI) and Machine Learning (ML): how they work, what they can and cannot do, and how to start profiting from them. Writing for nontechnical executives and professionals, Doug Rose demystifies AI/ML technology with intuitive analogies and explanations honed through years of teaching and consulting. Rose explains everything from early “expert systems” to advanced deep learning networks. First, Rose explains how AI and ML emerged, exploring pivotal early ideas that continue to influence the field. Next, he deepens your understanding of key ML concepts, showing how machines can create strategies and learn from mistakes. Then, Rose introduces current powerful neural networks: systems inspired by the structure and function of the human brain. He concludes by introducing leading AI applications, from automated customer interactions to event prediction. Throughout, Rose stays focused on business: applying these technologies to leverage new opportunities and solve real problems. Compare the ways a machine can learn, and explore current leading ML algorithms Start with the right problems, and avoid common AI/ML project mistakes Use neural networks to automate decision-making and identify unexpected patterns Help neural networks learn more quickly and effectively Harness AI chatbots, virtual assistants, virtual agents, and conversational AI applications |
artificial intelligence for business leaders: The Executive Guide to Artificial Intelligence Andrew Burgess, 2017-11-15 This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing, to prediction, is explained using real–life examples and how they can be applied in a business environment. It will include interviews with executives who have successfully implemented AI as well as CEOs from AI vendors and consultancies. AI is one of the most talked about technologies in business today. It has the ability to deliver step–change benefits to organisations and enables forward–thinking CEOs to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of ‘robot overlords’. Any business executive that wants to know how to exploit AI in their business today is left confused and frustrated. As an advisor in Artificial Intelligence, Andrew Burgess regularly comes face–to–face with business executives who are struggling to cut through the hype that surrounds AI. The knowledge and experience he has gained in advising them, as well as working as a strategic advisor to AI vendors and consultancies, has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies. |
artificial intelligence for business leaders: Generative AI For Business Leaders I. Almeida, 2023-12-03 2024 Edition. Free access to the AI Academy! One of the books in this collection is shortlisted for the 2023 HARVEY CHUTE Book Awards recognizing emerging talent and outstanding works in the genre of Business and Enterprise Non-Fiction. Byte-sized Learning AI series by Now Next Later AI: Practical guides providing senior decision-makers with a clear, accessible roadmap for harnessing the power of generative AI, enhancing innovation, and boosting business outcomes. Save by buying the entire 3 book series in one single collection and gain free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. Book: Generative AI Transformation Blueprint This practical and concise guide provides senior decision-makers with a clear, accessible roadmap for harnessing the power of generative AI, enhancing innovation, and boosting business outcomes. Drawing on insights from AI-enabled business transformations in diverse sectors, it presents a validated strategic approach. This blueprint not only outlines best practices but also showcases pioneering use cases, integrating them into a cohesive framework for practical implementation. This scenario-based approach helps leaders understand where and how to apply the practices outlined. Spanning across areas from strategic alignment and talent development to ethical governance and sustaining a competitive edge amid relentless underlying progress, it delivers clarity for charting an optimal Generative AI roadmap. Book: Introduction to Large Language Models for Business Leaders: Responsible AI Strategy Beyond Fear and Hype Shortlisted for the 2023 HARVEY CHUTE Explore the transformative potential of technologies like GPT-4 and Claude 2. These large language models (LLMs) promise to reshape how businesses operate. Aimed at non-technical business leaders, this guide offers a pragmatic approach to leveraging LLMs for tangible benefits, while ensuring ethical considerations aren't sidelined. LLMs can refine processes in marketing, software development, HR, R&D, customer service, and even legal operations. But it's essential to approach them with a balanced view. In this guide, you'll: - Learn about the rapid advancements of LLMs. - Understand complex concepts in simple terms. - Discover practical business applications. - Get strategies for smooth integration. - Assess potential impacts on your team. - Delve into the ethics of deploying LLMs. With a clear aim to inform rather than influence, this book is your roadmap to adopting LLMs thoughtfully, maximizing benefits, and minimizing risks. Let's move beyond the noise and understand how LLMs can genuinely benefit your business. Book: Artificial Intelligence Fundamentals for Business Leaders: Up to Date With Generative AI The perfect guide to help non-technical business leaders understand the power of AI: Machine Learning, Neural Networks, and Data Management. Up to date with Generative AI. More Than a Book Collection By purchasing this series, you will also be granted free access to the AI Academy platform. There you can test your knowledge through end-of-chapter quizzes and engage in discussion with other readers. You will also receive free modules and 50% discount toward the enrollment in the self-paced course of the same name and enjoy video summary lessons, instructor-graded assignments, and live sessions. A course certificate will be awarded upon successful completion. AI Academy by Now Next Later AI We are the most trusted and effective learning platform dedicated to empowering leaders with the knowledge and skills needed to harness the power of AI safely and ethically. We are a human-centric organization. Chat with us anytime. |
artificial intelligence for business leaders: Artificial Intelligence Harvard Business Review, 2019 Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business. |
artificial intelligence for business leaders: Strategy, Leadership, and AI in the Cyber Ecosystem Hamid Jahankhani, Liam M. O'Dell, Gordon Bowen, Daniel Hagan, Arshad Jamal, 2020-11-10 Strategy, Leadership and AI in the Cyber Ecosystem investigates the restructuring of the way cybersecurity and business leaders engage with the emerging digital revolution towards the development of strategic management, with the aid of AI, and in the context of growing cyber-physical interactions (human/machine co-working relationships). The book explores all aspects of strategic leadership within a digital context. It investigates the interactions from both the firm/organization strategy perspective, including cross-functional actors/stakeholders who are operating within the organization and the various characteristics of operating in a cyber-secure ecosystem. As consumption and reliance by business on the use of vast amounts of data in operations increase, demand for more data governance to minimize the issues of bias, trust, privacy and security may be necessary. The role of management is changing dramatically, with the challenges of Industry 4.0 and the digital revolution. With this intelligence explosion, the influence of artificial intelligence technology and the key themes of machine learning, big data, and digital twin are evolving and creating the need for cyber-physical management professionals. - Discusses the foundations of digital societies in information governance and decision-making - Explores the role of digital business strategies to deal with big data management, governance and digital footprints - Considers advances and challenges in ethical management with data privacy and transparency - Investigates the cyber-physical project management professional [Digital Twin] and the role of Holographic technology in corporate decision-making |
artificial intelligence for business leaders: Reimagining Businesses with AI Sudhi Sinha, Khaled Al Huraimel, 2020-09-22 Discover what AI can do for your business with this approachable and comprehensive resource Reimagining Businesses with AI acquaints readers with both the business challenges and opportunities presented by the rapid growth and progress of artificial intelligence. The accomplished authors and digital executives of the book provide you with a multi-industry approach to understanding the intersection of AI and business. The book walks you through the process of recognizing and capitalizing on AI’s potential for your own business. The authors describe: How to build a technological foundation that allows for the rapid implementation of artificial intelligence How to manage the disruptive nature of powerful technology while simultaneously harnessing its capabilities The ethical implications and security and privacy concerns raised by the spread of AI Perfect for business executives and managers who seek a jargon-free and approachable manual on how to implement artificial intelligence in everyday operations, Reimagining Businesses with AI also belongs on the bookshelves of anyone curious about the interaction between artificial intelligence and business. |
artificial intelligence for business leaders: The Artificial Intelligence Imperative Anastassia Lauterbach, Andrea Bonime-Blanc, 2018-04-12 This practical guide to artificial intelligence and its impact on industry dispels common myths and calls for cross-sector, collaborative leadership for the responsible design and embedding of AI in the daily work of businesses and oversight by boards. Artificial intelligence has arrived, and it's coming to a business near you. The disruptive impact of AI on the global economy—from health care to energy, financial services to agriculture, and defense to media—is enormous. Technology literacy is a must for traditional businesses, their boards, policy makers, and governance professionals. This is the first book to explain where AI comes from, why it has emerged as one of the most powerful forces in mergers and acquisitions and research and development, and what companies need to do to implement it successfully. It equips business leaders with a practical roadmap for competing and even thriving in the face of the coming AI revolution. The authors analyze competitive trends, provide industry and governance examples, and explain interactions between AI and other digital technologies, such as blockchain, cybersecurity, and the Internet of Things. At the same time, AI experts will learn how their research and products can increase the competitiveness of their businesses, and corporate boards will come away with a thorough knowledge of the AI governance, ethics, and risk questions to ask. |
artificial intelligence for business leaders: Enterprise Artificial Intelligence Transformation Rashed Haq, 2020-06-10 Enterprise Artificial Intelligence Transformation AI is everywhere. From doctor's offices to cars and even refrigerators, AI technology is quickly infiltrating our daily lives. AI has the ability to transform simple tasks into technological feats at a human level. This will change the world, plain and simple. That's why AI mastery is such a sought-after skill for tech professionals. Author Rashed Haq is a subject matter expert on AI, having developed AI and data science strategies, platforms, and applications for Publicis Sapient's clients for over 10 years. He shares that expertise in the new book, Enterprise Artificial Intelligence Transformation. The first of its kind, this book grants technology leaders the insight to create and scale their AI capabilities and bring their companies into the new generation of technology. As AI continues to grow into a necessary feature for many businesses, more and more leaders are interested in harnessing the technology within their own organizations. In this new book, leaders will learn to master AI fundamentals, grow their career opportunities, and gain confidence in machine learning. Enterprise Artificial Intelligence Transformation covers a wide range of topics, including: Real-world AI use cases and examples Machine learning, deep learning, and slimantic modeling Risk management of AI models AI strategies for development and expansion AI Center of Excellence creating and management If you're an industry, business, or technology professional that wants to attain the skills needed to grow your machine learning capabilities and effectively scale the work you're already doing, you'll find what you need in Enterprise Artificial Intelligence Transformation. |
artificial intelligence for business leaders: Leadership by Algorithm David De Cremer, 2020-05-26 With artificial intelligence on the rise, the way we run our organisations will change—and drastically. But what exactly will that future look like? And who will take the leading role: machines or people? In this compelling new book, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. Will your next boss be a robot? Can an AI boss display the human qualities that define a good leader: compassion, empathy, imagination, ethics, and strategic awareness? Drawing on his own research findings, and those from thought leaders around the world, the author presents fascinating insights into the challenges that an automated work environment poses for organisations of the future. Leadership by Algorithm offers some startling conclusions that make clear the true nature of the power struggle between man and machine. It also identifies the leadership qualities needed to deal with this struggle most effectively. |
artificial intelligence for business leaders: Trustworthy AI Beena Ammanath, 2022-03-15 An essential resource on artificial intelligence ethics for business leaders In Trustworthy AI, award-winning executive Beena Ammanath offers a practical approach for enterprise leaders to manage business risk in a world where AI is everywhere by understanding the qualities of trustworthy AI and the essential considerations for its ethical use within the organization and in the marketplace. The author draws from her extensive experience across different industries and sectors in data, analytics and AI, the latest research and case studies, and the pressing questions and concerns business leaders have about the ethics of AI. Filled with deep insights and actionable steps for enabling trust across the entire AI lifecycle, the book presents: In-depth investigations of the key characteristics of trustworthy AI, including transparency, fairness, reliability, privacy, safety, robustness, and more A close look at the potential pitfalls, challenges, and stakeholder concerns that impact trust in AI application Best practices, mechanisms, and governance considerations for embedding AI ethics in business processes and decision making Written to inform executives, managers, and other business leaders, Trustworthy AI breaks new ground as an essential resource for all organizations using AI. |
artificial intelligence for business leaders: Artificial Intelligence in Practice Bernard Marr, 2019-04-15 Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce. |
artificial intelligence for business leaders: Artificial Intelligence for HR Ben Eubanks, 2018-12-03 HR professionals need to get to grips with artificial intelligence and the way it's changing the world of work. From using natural language processing to ensure job adverts are free from bias and gendered language to implementing chatbots to enhance the employee experience, AI has created a variety of opportunities for the HR function. Artificial Intelligence for HR empowers HR professionals to leverage this potential and use AI to improve efficiency and develop a talented and productive workforce. Outlining the current technology landscape as well as the latest AI developments, this book ensures that HR professionals fully understand what AI is and what it means for HR in practice. Covering everything from recruitment and retention to employee engagement and learning and development, Artificial Intelligence for HR outlines the value AI can add to HR. It also features discussions on the challenges that can arise from AI and how to deal with them, including data privacy, algorithmic bias and how to develop the skills of a workforce with the rise of automation, robotics and machine learning in order to make it more human, not less. Packed with practical advice, research and case studies from global organizations including Uber, IBM and Unilever, this book will equip HR professionals with the knowledge they need to leverage AI to recruit and develop a successful workforce and help their businesses thrive in the future. |
artificial intelligence for business leaders: Artificial Intelligence for Business Rajendra Akerkar, 2018-08-11 This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes. |
artificial intelligence for business leaders: Winning with Artificial Intelligence Militza Basualdo, 2021-07-30 Have you heard more and more about artificial intelligence? Are you wondering how AI may impact you as a businessperson, or even how you can harness this technology to benefit you? Artificial intelligence is not coming...AI is here! It is already being used in a myriad of ways in the world around you, and it is creating a new environment in which your biggest competitor may just be a machine. Many are terrified at the prospect of competing with artificial intelligence; if you know the seven secrets to successfully harnessing this technology, you can turn your worst nightmare into your greatest dream. What if you didn't need to hire an AI expert to incorporate machine learning and other AI benefits into your business? What if you already knew how to craft your strategic management and leadership to make most of the technology available to you? Winning with Artificial Intelligence: Seven Points Business Leaders Don't Know about Competing with AI helps you to do just that. Using multiple sources, including Harvard and MIT studies, we have put together a comprehensive guide for even the most tech-averse among us. Those with a good understanding of information technology will find a great amount of value within the pages of Winning with Artificial Intelligence too. Whether your goal is to improve your future-fit strategy or simply to make the best use you can of the computers you already have, this guide to AI in business will help you achieve those goals. Inside Winning with Artificial Intelligence, discover: Exactly what AI is and how it is creating opportunities around every corner 10 myths about AI debunked How to upgrade your business to meet the 21st-century head-on How to improve customer experiences without hiring a single additional human 65 profitable ways to use AI in your business--increase sales, reduce costs, and improve productivity And much, much more! We have even taken care of a 4-phase implementation plan for you. Understand, prepare for, and implement AI with our simple strategy and start reaping the benefits right away. Get ready for artificial intelligence to level up your business. You've worked hard to build your brand and secure your market, and you deserve to have the tools to future-fit your business. If you want to ensure a promising tomorrow, make the right decisions today and click add to cart now! |
artificial intelligence for business leaders: Artificial Intelligence for Marketing Jim Sterne, 2017-08-14 A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the need-to-know aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve. |
artificial intelligence for business leaders: Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value Eric Anderson, Florian Zettelmeyer, 2020-11-23 Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data. |
artificial intelligence for business leaders: Artificial Intelligence and its Impact on Business Wolfgang Amann, Agata Stachowicz-Stanusch, 2020-06-01 Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education. The fourth industrial revolution will replace not only human hands but also human brains, the time of machines requires new forms of work and new ways of business education, however we must be aware that if there is no control of human-chatbot interaction, there is a risk of losing sight of this interaction’s goal. First, it is important to get people to truly understand AI systems, to intentionally participate in their use, as well as to build their trust, because “the measure of success for AI applications is the value they create for human lives” (Stanford University 2016, 33). Consequently, society needs to adapt to AI applications if it is to extend its benefits and mitigate the inevitable errors and failures. This is why it is highly recommended to create new AI-powered tools for education that are the result of cooperation between AI researchers and humanities’ and social sciences’ researchers, who can identify cognitive processes and human behaviors. This book is authored by a range of international experts with a diversity of backgrounds and perspectives hopefully bringing us closer to the responses for the questions what we should teach (what the ‘right’ set of future skills is), how we should teach (the way in which schools should teach and assess them) and where we should teach (what implications does AI have for today’s education infrastructure). We must remember as we have already noticed before “…education institutions would need to ensure that that they have an appropriate infrastructure, as well as the safety and credibility of AI-based systems. Ultimately, the law and policies need to adjust to the rapid pace of AI development, because the formal responsibility for appropriate learning outcomes will in future be divided between a teacher and a machine. Above all, we should ensure that AI respect human and civil rights (Stachowicz-Stanusch, Amann, 2018)”. |
artificial intelligence for business leaders: Human-Centered AI Ben Shneiderman, 2022 The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities. However, a bright future awaits those who build on their working methods by including HCAI strategies of design and testing. As many technology companies and thought leaders have argued, the goal is not to replace people, but to empower them by making design choices that give humans control over technology. In Human-Centered AI, Professor Ben Shneiderman offers an optimistic realist's guide to how artificial intelligence can be used to augment and enhance humans' lives. This project bridges the gap between ethical considerations and practical realities to offer a road map for successful, reliable systems. Digital cameras, communications services, and navigation apps are just the beginning. Shneiderman shows how future applications will support health and wellness, improve education, accelerate business, and connect people in reliable, safe, and trustworthy ways that respect human values, rights, justice, and dignity. |
artificial intelligence for business leaders: The AI Advantage Thomas H. Davenport, 2019-08-06 Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review. |
artificial intelligence for business leaders: Artificial Intelligence for Business Jason L. Anderson, Jeffrey L. Coveyduc, 2020-04-09 Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization. |
artificial intelligence for business leaders: The Feeling Economy Roland T. Rust, Ming-Hui Huang, 2021-01-19 As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ adaptation to these changes, the ways in which managers can change the nature of jobs in light of AI developments, and the potential for humans and AI to continue working together. The book argues that AI is rapidly assuming a larger share of thinking tasks, leaving human intelligence to focus on feeling. The result is the “Feeling Economy,” in which both employees and consumers emphasize feeling to an unprecedented extent, with thinking tasks largely delegated to AI. The book shows both theoretical and empirical evidence that this shift is well underway. Further, it explores the effect of the Feeling Economy on our everyday lives in the areas such as shopping, politics, and education. Specifically, it argues that in this new economy, through empathy and people skills, women may gain an unprecedented degree of power and influence. This book will appeal to readers across disciplines interested in understanding the impact of AI on business and our daily lives. It represents a bold, potentially controversial attempt to gauge the direction in which society is heading. |
artificial intelligence for business leaders: Radically Human Paul Daugherty, H. James Wilson, 2022-04-26 Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation. |
artificial intelligence for business leaders: Artificial Intelligence and Machine Learning for Business Steven Finlay, 2018-07 Artificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences. Organizations which understand these tools and know how to use them are benefiting at the expense of their rivals. Artificial Intelligence and Machine Learning for Business cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies. This third edition has been substantially revised and updated. It contains several new chapters and covers a broader set of topics than before, but retains the no-nonsense style of the original. |
artificial intelligence for business leaders: Augmented Intelligence Judith Hurwitz, Henry Morris, Candace Sidner, Daniel Kirsch, 2019-12-13 The AI revolution is moving at a breakneck speed. Organizations are beginning to invest in innovative ways to monetize their data through the use of artificial intelligence. Businesses need to understand the reality of AI. To be successful, it is imperative that organizations understand that augmented intelligence is the secret to success. Augmented Intelligence: The Business Power of Human–Machine Collaboration is about the process of combining human and machine intelligence. This book provides business leaders and AI data experts with an understanding of the value of augmented intelligence and its ability to help win competitive markets. This book focuses on the requirement to clearly manage the foundational data used for augmented intelligence. It focuses on the risks of improper data use and delves into the ethics and governance of data in the era of augmented intelligence. In this book, we explore the difference between weak augmentation that is based on automating well understood processes and strong augmentation that is designed to rethink business processes through the inclusion of data, AI and machine learning. What experts are saying about Augmented Intelligence The book you are about to read is of great importance because we increasingly rely on machine learning and AI. Therefore, it is critical that we understand the ability to create an environment in which businesses can have the tools to understand data from a holistic perspective. What is imperative is to be able to make better decisions based on an understanding of the behavior and thinking of our customers so that we can take the best next action. This book provides a clear understanding of the impact of augmented intelligence on both society and business.—Tsvi Gal, Managing Director, Enterprise Technology and Services, Morgan Stanley Our mission has always been to help clients apply AI to better predict and shape future outcomes, empower higher value work, and automate how work gets done. I have always said, ’AI will not replace managers, but managers who use AI will replace managers who don't.’ This book delves into the real value that AI promises, to augment existing human intelligence, and in the process, dispels some of the myths around AI and its intended purpose.—Rob Thomas, General Manager, Data and AI, IBM |
artificial intelligence for business leaders: AI in Health Tom Lawry, 2020-02-05 We are in the early stages of the next big platform shift in healthcare computing. Fueled by Artificial Intelligence (AI) and the Cloud, this shift is already transforming the way health and medical services are provided. As the industry transitions from static digital repositories to intelligent systems, there will be winners and losers in the race to innovate and automate the provision of services. Critical to success will be the role leaders play in shaping the use of AI to be less artificial and more intelligent in support of improving processes to deliver care and keep people healthy and productive across all care settings. This book defines key technical, process, people, and ethical issues that need to be understood and addressed in successfully planning and executing an enterprise-wide AI plan. It provides clinical and business leaders with a framework for moving organizations from the aspiration to execution of intelligent systems to improve clinical, operational, and financial performance. |
artificial intelligence for business leaders: Introduction to Large Language Models for Business Leaders I. Almeida, 2023-09-02 Responsible AI Strategy Beyond Fear and Hype - 2024 Edition Shortlisted for the 2023 HARVEY CHUTE Book Awards recognizing emerging talent and outstanding works in the genre of Business and Enterprise Non-Fiction. Explore the transformative potential of technologies like GPT-4 and Claude 2. These large language models (LLMs) promise to reshape how businesses operate. Aimed at non-technical business leaders, this guide offers a pragmatic approach to leveraging LLMs for tangible benefits, while ensuring ethical considerations aren't sidelined. LLMs can refine processes in marketing, software development, HR, R&D, customer service, and even legal operations. But it's essential to approach them with a balanced view. In this guide, you'll: - Learn about the rapid advancements of LLMs. - Understand complex concepts in simple terms. - Discover practical business applications. - Get strategies for smooth integration. - Assess potential impacts on your team. - Delve into the ethics of deploying LLMs. With a clear aim to inform rather than influence, this book is your roadmap to adopting LLMs thoughtfully, maximizing benefits, and minimizing risks. Let's move beyond the noise and understand how LLMs can genuinely benefit your business. More Than a Book By purchasing this book, you will also be granted free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. You can also view, for free, the first module of the self-paced course AI Fundamentals for Business Leaders, and enjoy video lessons and webinars. No credit card required. AI Academy by Now Next Later AI We are the most trusted and effective learning platform dedicated to empowering leaders with the knowledge and skills needed to harness the power of AI safely and ethically. |
artificial intelligence for business leaders: The Algorithmic Leader Mike Walsh, 2019-03-12 The greatest threat we face is not robots replacing us, but our reluctance to reinvent ourselves. We live in an age of wonder: cars that drive themselves, devices that anticipate our needs, and robots capable of everything from advanced manufacturing to complex surgery. Automation, algorithms, and AI will transform every facet of daily life, but are we prepared for what that means for the future of work, leadership, and creativity? While many already fear that robots will take their jobs, rapid advancements in machine intelligence raise a far more important question: what is the true potential of human intelligence in the twenty-first century? Futurist and global nomad Mike Walsh has synthesized years of research and interviews with some of the world's top business leaders, AI pioneers and data scientists into a set of 10 principles about what it takes to succeed in the algorithmic age. Across disparate cultures, industries, and timescales, Walsh brings to life the history and future of ideas like probabilistic thinking, machine learning, digital ethics, disruptive innovation, and de-centralized organizations as a foundation for a radically new approach to making decisions, solving problems, and leading people. The Algorithmic Leader offers a hopeful and practical guide for leaders of all types, and organizations of all sizes, to survive and thrive in this era of unprecedented change. By applying Walsh's 10 core principles, readers will be able to design their own journey of personal transformation, harness the power of algorithms, and chart a clear path ahead--for their company, their team, and themselves. |
artificial intelligence for business leaders: A Human's Guide to Machine Intelligence Kartik Hosanagar, 2020-03-10 A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, from what products we buy, to where we decide to eat, to how we consume our news, to whom we date, and how we find a job. We've even delegated life-and-death decisions to algorithms--decisions once made by doctors, pilots, and judges. In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking. And he gives us a route in, pointing out that algorithms often think a lot like their creators--that is, like you and me. Hosanagar draws on his experiences designing algorithms professionally--as well as on history, computer science, and psychology--to explore how algorithms work and why they occasionally go rogue, what drives our trust in them, and the many ramifications of algorithmic decision-making. He examines episodes like Microsoft's chatbot Tay, which was designed to converse on social media like a teenage girl, but instead turned sexist and racist; the fatal accidents of self-driving cars; and even our own common, and often frustrating, experiences on services like Netflix and Amazon. A Human's Guide to Machine Intelligence is an entertaining and provocative look at one of the most important developments of our time and a practical user's guide to this first wave of practical artificial intelligence. |
artificial intelligence for business leaders: The Economics of Data, Analytics, and Digital Transformation Bill Schmarzo, Dr. Kirk Borne, 2020-11-30 Build a continuously learning and adapting organization that can extract increasing levels of business, customer and operational value from the amalgamation of data and advanced analytics such as AI and Machine Learning Key Features Master the Big Data Business Model Maturity Index methodology to transition to a value-driven organizational mindset Acquire implementable knowledge on digital transformation through 8 practical laws Explore the economics behind digital assets (data and analytics) that appreciate in value when constructed and deployed correctly Book Description In today's digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization's data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise. The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company's operations through AI and machine learning. By the end of the book, you will have the tools and techniques to drive your organization's digital transformation. Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book: Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon. What you will learn Train your organization to transition from being data-driven to being value-driven Navigate and master the big data business model maturity index Learn a methodology for determining the economic value of your data and analytics Understand how AI and machine learning can create analytics assets that appreciate in value the more that they are used Become aware of digital transformation misconceptions and pitfalls Create empowered and dynamic teams that fuel your organization's digital transformation Who this book is for This book is designed to benefit everyone from students who aspire to study the economic fundamentals behind data and digital transformation to established business leaders and professionals who want to learn how to leverage data and analytics to accelerate their business careers. |
artificial intelligence for business leaders: The AI-Powered Enterprise Seth Earley, 2020-04-28 Learn how to develop and employ an ontology, the secret weapon for successfully using artificial intelligence to create a powerful competitive advantage in your business. The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future? When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence--AI--is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing. AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise. Business leaders who want to catch the AI wave--rather than be crushed by it--need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development. |
artificial intelligence for business leaders: The AI Marketing Canvas Raj Venkatesan, Jim Lecinski, 2021-05-18 This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the AI Marketing Canvas. Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture. |
artificial intelligence for business leaders: Handbook of Research on Innovative Management Using AI in Industry 5.0 Garg, Vikas, Goel, Richa, 2021-11-19 There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students. |
ARTIFICIAL Definition & Meaning - Merriam-Webster
The meaning of ARTIFICIAL is made, produced, or done by humans especially to seem like something natural : man-made. How to use artificial in a sentence.
ARTIFICIAL | English meaning - Cambridge Dictionary
ARTIFICIAL definition: 1. made by people, often as a copy of something natural: 2. not sincere: 3. made by people, often…. Learn more.
Artificial - definition of artificial by The Free Dictionary
1. produced by man; not occurring naturally: artificial materials of great strength. 2. made in imitation of a natural product, esp as a substitute; not genuine: artificial cream. 3. pretended; assumed; insincere: an artificial manner. 4. lacking in spontaneity; affected: an artificial laugh. 5.
ARTIFICIAL Definition & Meaning | Dictionary.com
Artificial is used to describe things that are made or manufactured as opposed to occurring naturally. Artificial is often used as the opposite of natural. A close synonym of …
ARTIFICIAL definition and meaning | Collins English Dictionary
Artificial objects, materials, or processes do not occur naturally and are created by human beings, for example using science or technology.
ARTIFICIAL Definition & Meaning - Merriam-Webster
The meaning of ARTIFICIAL is made, produced, or done by humans especially to seem like something natural : man-made. How to use artificial in a sentence.
ARTIFICIAL | English meaning - Cambridge Dictionary
ARTIFICIAL definition: 1. made by people, often as a copy of something natural: 2. not sincere: 3. made by people, often…. Learn more.
Artificial - definition of artificial by The Free Dictionary
1. produced by man; not occurring naturally: artificial materials of great strength. 2. made in imitation of a natural product, esp as a substitute; not genuine: artificial cream. 3. pretended; …
ARTIFICIAL Definition & Meaning | Dictionary.com
Artificial is used to describe things that are made or manufactured as opposed to occurring naturally. Artificial is often used as the opposite of natural. A close synonym of artificial is …
ARTIFICIAL definition and meaning | Collins English Dictionary
Artificial objects, materials, or processes do not occur naturally and are created by human beings, for example using science or technology.
artificial adjective - Definition, pictures, pronunciation and usage ...
Definition of artificial adjective in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.
Artificial - Definition, Meaning & Synonyms - Vocabulary.com
While artificial can simply mean “made by humans,” it’s often used in a negative sense, conveying the idea that an artificial product is inferior to the real thing. If you remark that your friend’s new …
artificial - Wiktionary, the free dictionary
6 days ago · artificial (comparative more artificial, superlative most artificial) Man-made; made by humans; of artifice. The flowers were artificial, and he thought them rather tacky. An artificial …
What does artificial mean? - Definitions.net
Artificial refers to something that is made or produced by human beings rather than occurring naturally or in the environment. It often implies an imitation of something natural or a real …
Artificial Intelligence Is Not Intelligent - The Atlantic
Jun 6, 2025 · The good news is that nothing about this is inevitable: According to a study released in April by the Pew Research Center, although 56 percent of “AI experts” think artificial …