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| at&t logo history: Seventy-nine Short Essays on Design Michael Bierut, 2012-03-20 Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights. |
| at&t logo history: End of the Line Leslie Cauley, 2008-07-28 For more than a century, the American Telephone & Telegraph Co. was a towering fixture in the American business landscape. At the forefront of the global communications revolution, AT&T led the way in the development of the telephone, wireless communication, and the Internet. But at the end of the twentieth century, with one man floundering at the helm, the corporate giant collapsed. It was the end of an era. Veteran telecom journalist Leslie Cauley pursued the story for over a decade and witnessed the entire debacle. At The Wall Street Journal and at USA Today, she has earned a reputation for aggressive investigation of the numerous industry shake-ups -- none more dramatic than AT&T's headlong plunge as it misguidedly attempted to become a broadband leader. Cauley gained access to current and former AT&T executives, boardmembers, and other insiders. Filled with new and controversial material and peopled by a cast of characters worthy of a Shakespearean drama, this is the first book to chronicle this riveting tale. Up through the late 1990s, AT&T -- tough, innovative, resourceful -- seemed infallible. For industry insiders and for the general public, it loomed as an emblem of American business prowess and, even more, of the American Dream fulfilled. End of the Line is an unprecedented account of the ruin of an icon and one of the shattering corporate events of our time. |
| at&t logo history: History of the Unnameables Jay T Wright, 2021-09-14 Working in a germ warfare and nanotech lab has several drawbacks. Injecting yourself with your own experiment is only one of them... A missing scientist. A decimated energy lab. An old lover bent on revenge. A game of online espionage. Jay Wright's work has appeared in Curve Magazine, Alternate Realities, The Paumanok Review and SN Review. History of the Unnameables mixes cutting edge science, headline internet espionage, and a composed artfulness in this debut longform work from Jay Wright writer for Star Trek and Aardman. |
| at&t logo history: Jet , 2007-02-26 The weekly source of African American political and entertainment news. |
| at&t logo history: Wrong Number Alan Stone, 1989-04-25 A largely political study of how ATandT's rivals, big business users, including the petroleum industry, succeeded in persuading the regulators, the Justice Department and courts that drastic policy changes in their interests were also in the public's interest. Well documented. Annotation copyrighted by Book News, Inc., Portland, OR |
| at&t logo history: The Deal of the Century Steve Coll, 2017-06-13 A New York Times–bestselling author’s “superbly reported” account of the dismantling of the world’s largest corporation (The Washington Post). Written by the two-time Pulitzer Prize–winning author of Ghost Wars and Private Empire, The Deal of the Century chronicles the decade-long war for control of AT&T. When the US Department of Justice brought an antitrust lawsuit against AT&T in 1974, the telecommunications giant held a monopoly on phone service throughout the country. Over the following decade, an army of lawyers, executives, politicians, and judges spent countless hours clashing over what amounted to the biggest corporate breakup in American history. From boardroom to courtroom, Steve Coll untangles the myriad threads of this complex and critical case and gives readers “an excellent behind-the-scenes look” at the human drama involved in the remaking of an entire industry (The Philadelphia Inquirer). Hailed by the New York Times Book Review as “rich, intricate and convincing,” The Deal of the Century is the definitive narrative of a momentous turning point in the way America does business. |
| at&t logo history: The Idea Factory Jon Gertner, 2012-03-15 The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. |
| at&t logo history: The Rape of Ma Bell Constantine Raymond Kraus, Alfred W. Duerig, 1988 The detailed and documented story of the unwarranted and almost criminal dismantling of the monopoly that offered the American people the best telephone service in the world. Written by two phone company engineers. |
| at&t logo history: Exploding the Phone Phil Lapsley, 2013-02-05 “A rollicking history of the telephone system and the hackers who exploited its flaws.” —Kirkus Reviews, starred review Before smartphones, back even before the Internet and personal computers, a misfit group of technophiles, blind teenagers, hippies, and outlaws figured out how to hack the world’s largest machine: the telephone system. Starting with Alexander Graham Bell’s revolutionary “harmonic telegraph,” by the middle of the twentieth century the phone system had grown into something extraordinary, a web of cutting-edge switching machines and human operators that linked together millions of people like never before. But the network had a billion-dollar flaw, and once people discovered it, things would never be the same. Exploding the Phone tells this story in full for the first time. It traces the birth of long-distance communication and the telephone, the rise of AT&T’s monopoly, the creation of the sophisticated machines that made it all work, and the discovery of Ma Bell’s Achilles’ heel. Phil Lapsley expertly weaves together the clandestine underground of “phone phreaks” who turned the network into their electronic playground, the mobsters who exploited its flaws to avoid the feds, the explosion of telephone hacking in the counterculture, and the war between the phreaks, the phone company, and the FBI. The product of extensive original research, Exploding the Phone is a groundbreaking, captivating book that “does for the phone phreaks what Steven Levy’s Hackers did for computer pioneers” (Boing Boing). “An authoritative, jaunty and enjoyable account of their sometimes comical, sometimes impressive and sometimes disquieting misdeeds.” —The Wall Street Journal “Brilliantly researched.” —The Atlantic “A fantastically fun romp through the world of early phone hackers, who sought free long distance, and in the end helped launch the computer era.” —The Seattle Times |
| at&t logo history: Bell Labs Narain Gehani, 2002 |
| at&t logo history: Logo R. I. P. Stone Twins, 2012 A tribute and major survey of fifty defunct logos. Includes NASA, British Steel, and Pan Am. |
| at&t logo history: The Social Media Revolution Jarice Hanson, 2016-05-23 Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg. |
| at&t logo history: Graphic Design, Referenced Armin Vit, Bryony Gomez Palacio, 2009-07-01 Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today. |
| at&t logo history: Justice Rising Patricia Sullivan, 2021-06-08 A leading civil rights historian places Robert Kennedy for the first time at the center of the movement for racial justice of the 1960sÑand shows how many of todayÕs issues can be traced back to that pivotal time. History, race, and politics converged in the 1960s in ways that indelibly changed America. In Justice Rising, a landmark reconsideration of Robert KennedyÕs life and legacy, Patricia Sullivan draws on government files, personal papers, and oral interviews to reveal how he grasped the moment to emerge as a transformational leader. When protests broke out across the South, the young attorney general confronted escalating demands for racial justice. What began as a political problem soon became a moral one. In the face of vehement pushback from Southern Democrats bent on massive resistance, he put the weight of the federal government behind school desegregation and voter registration. Bobby KennedyÕs youthful energy, moral vision, and capacity to lead created a momentum for change. He helped shape the 1964 Civil Rights Act but knew no law would end racism. When the Watts uprising brought calls for more aggressive policing, he pushed back, pointing to the root causes of urban unrest: entrenched poverty, substandard schools, and few job opportunities. RFK strongly opposed the military buildup in Vietnam, but nothing was more important to him than Òthe revolution within our gates, the struggle of the American Negro for full equality and full freedom.Ó On the night of Martin Luther KingÕs assassination, KennedyÕs anguished appeal captured the hopes of a turbulent decade: ÒIn this difficult time for the United States it is perhaps well to ask what kind of nation we are and what direction we want to move in.Ó It is a question that remains urgent and unanswered. |
| at&t logo history: America Calling Claude S. Fischer, 1992 Annotation 'In his study of the telephone in American society, Fishcer confronts the most significant, but also the most difficult, question we can ask about a new technology--what differences did it make in the lives of its users?'Roland Marchand |
| at&t logo history: No Logo Naomi Klein, 2000-01-15 What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands. Billy Bragg from the bookjacket. |
| at&t logo history: The Cathedral & the Bazaar Eric S. Raymond, 2001 See: |
| at&t logo history: Network Nation Richard R. John, 2010-05-21 Making a neighborhood of a nation -- Professor Morse's lightning -- Antimonopoly -- The new postalic dispensation -- Rich man's mail -- The talking telegraph -- Telephomania -- Second nature -- Gray wolves -- Universal service -- One great medium? |
| at&t logo history: Where Wizards Stay Up Late Matthew Lyon, Katie Hafner, 1999-08-19 Twenty five years ago, it didn't exist. Today, twenty million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960's, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices. With Defense Department funds, he and a band of visionary computer whizzes began work on a nationwide, interlocking network of computers. Taking readers behind the scenes, Where Wizards Stay Up Late captures the hard work, genius, and happy accidents of their daring, stunningly successful venture. |
| at&t logo history: American Turnaround Edward Whitacre, 2013-02-05 Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism. It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM. But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time. Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T. |
| at&t logo history: AT&T Cotton Bowl Classic Football Vault Steve Richardson, 2010-09-07 Contains pull-out facsimiles of small items (game tickets, postcards, player photos, etc.) inserted in pockets throughout volume, some in blue envelopes and some attached directly to pages with tape or glue. |
| at&t logo history: Art vs. TV Francesco Spampinato, 2021-12-02 While highlighting the prevailing role of television in Western societies, Art vs. TV maps and condenses a comprehensive history of the relationships of art and television. With a particular focus on the link between reality and representation, Francesco Spampinato analyzes video art works, installations, performances, interventions and television programs made by contemporary artists as forms of resistance to and appropriation and parody of mainstream television. The artists discussed belong to different generations: those that emerged in the 1960s in association with art movements such as Pop Art, Fluxus and Happening; and those appearing on the scene in the 1980s, whose work aimed at deconstructing media representation in line with postmodernist theories; to those arriving in the 2000s, an era in which, through reality shows and the Internet, anybody could potentially become a media personality; and finally those active in the 2010s, whose work reflects on how old media like television has definitively vaporized through the electronic highways of cyberspace. These works and phenomena elicit a tension between art and television, exposing an incongruence; an impossibility not only to converge but at the very least to open up a dialogical exchange. |
| at&t logo history: Critical Readings: Sport, Culture And The Media Rowe, David, 2003-12-01 Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Designed to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Sp?, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley |
| at&t logo history: Software Kim W. Tracy, 2021-09-20 Software history has a deep impact on current software designers, computer scientists, and technologists. System constraints imposed in the past and the designs that responded to them are often unknown or poorly understood by students and practitioners, yet modern software systems often include “old” software and “historical” programming techniques. This work looks at software history through specific software areas to develop student-consumable practices, design principles, lessons learned, and trends useful in current and future software design. It also exposes key areas that are widely used in modern software, yet infrequently taught in computing programs. Written as a textbook, this book uses specific cases from the past and present to explore the impact of software trends and techniques. Building on concepts from the history of science and technology, software history examines such areas as fundamentals, operating systems, programming languages, programming environments, networking, and databases. These topics are covered from their earliest beginnings to their modern variants. There are focused case studies on UNIX, APL, SAGE, GNU Emacs, Autoflow, internet protocols, System R, and others. Extensive problems and suggested projects enable readers to deeply delve into the history of software in areas that interest them most. |
| at&t logo history: Fortune's Formula William Poundstone, 2010-06-01 In 1956, two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory—the basis of computers and the Internet—to the problem of making as much money as possible, as fast as possible. Shannon and MIT mathematician Edward O. Thorp took the Kelly formula to Las Vegas. It worked. They realized that there was even more money to be made in the stock market. Thorp used the Kelly system with his phenomenally successful hedge fund, Princeton-Newport Partners. Shannon became a successful investor, too, topping even Warren Buffett's rate of return. Fortune's Formula traces how the Kelly formula sparked controversy even as it made fortunes at racetracks, casinos, and trading desks. It reveals the dark side of this alluring scheme, which is founded on exploiting an insider's edge. Shannon believed it was possible for a smart investor to beat the market—and William Poundstone's Fortune's Formula will convince you that he was right. |
| at&t logo history: Managing Customer Value Bradley Gale, 2009-11-24 Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to conformance to technical standards, according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived quality -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, market-perceived quality versus competitors and aspire to an emerging fourth stage, true strategic management. Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the war room wall to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement. |
| at&t logo history: The Early History of Data Networks Gerard J. Holzmann, Björn Pehrson, 1995 Most of us would consider the emergence of large-scale communication networks to be a twentieth-century phenomenon. The first nationwide data networks, however, were built almost two hundred years ago. At the end of the eighteenth century, well before the electromagnetic telegraph was invented, many countries in Europe had fully operational data communications systems, with altogether close to one thousand network stations. This book gives a fascinating glimpse of the many documented attempts throughout history to develop effective means for long-distance communications. The oldest attempts date back to millennia before Christ, and include ingenious uses of homing pigeons, mirrors, flags, torches, and beacons. The book then shows how Claude Chappe, a French clergyman, started the information revolution in 1794, with the design and construction of the first true telegraph network in France. Another chapter contains the first English translation of a remarkable document on the design of optical telegraphs networks, originally written in 1796 by the Swedish nobleman Abraham Niclas Edelcrantz. |
| at&t logo history: The Fall of the Bell System Peter Temin, Louis Galambos, 1989-07-28 AT&T's divestiture was the largest corporate reorganization in history and has had international repercussions. It was a major development in American economic policy, and a prominent part of the deregulation movement of the late 1970s. This study reveals the internal decision-making process at AT&T and explains how private and public interests combined to shape corporate and public policy in late 20th-century America. Temin weaves the strands of politics, economics, business, and law into an accessible narrative history that will be of interest to the general reader who wants to know about government business interaction and how it affects American citizens. Temin portrays divestiture as a great experiment in public policy, competition, openness, and international policy. He concludes that the experiment has been a mix of deliberate design and uncontrollable forces whose outcome was not foreseen. |
| at&t logo history: Bell Telephone Magazine , 1966 |
| at&t logo history: History of Wireless T. K. Sarkar, Robert Mailloux, Arthur A. Oliner, Magdalena Salazar-Palma, Dipak L. Sengupta, 2006-01-17 Important new insights into how various components and systems evolved Premised on the idea that one cannot know a science without knowing its history, History of Wireless offers a lively new treatment that introduces previously unacknowledged pioneers and developments, setting a new standard for understanding the evolution of this important technology. Starting with the background-magnetism, electricity, light, and Maxwell's Electromagnetic Theory-this book offers new insights into the initial theory and experimental exploration of wireless. In addition to the well-known contributions of Maxwell, Hertz, and Marconi, it examines work done by Heaviside, Tesla, and passionate amateurs such as the Kentucky melon farmer Nathan Stubblefield and the unsung hero Antonio Meucci. Looking at the story from mathematical, physics, technical, and other perspectives, the clearly written text describes the development of wireless within a vivid scientific milieu. History of Wireless also goes into other key areas, including: The work of J. C. Bose and J. A. Fleming German, Japanese, and Soviet contributions to physics and applications of electromagnetic oscillations and waves Wireless telegraphic and telephonic development and attempts to achieve transatlantic wireless communications Wireless telegraphy in South Africa in the early twentieth century Antenna development in Japan: past and present Soviet quasi-optics at near-mm and sub-mm wavelengths The evolution of electromagnetic waveguides The history of phased array antennas Augmenting the typical, Marconi-centered approach, History of Wireless fills in the conventionally accepted story with attention to more specific, less-known discoveries and individuals, and challenges traditional assumptions about the origins and growth of wireless. This allows for a more comprehensive understanding of how various components and systems evolved. Written in a clear tone with a broad scientific audience in mind, this exciting and thorough treatment is sure to become a classic in the field. |
| at&t logo history: Brand Society Martin Kornberger, 2010-01-21 A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in. |
| at&t logo history: Fundamentals of Photonics Bahaa E. A. Saleh, Malvin Carl Teich, 2020-03-04 Fundamentals of Photonics A complete, thoroughly updated, full-color third edition Fundamentals of Photonics, Third Edition is a self-contained and up-to-date introductory-level textbook that thoroughly surveys this rapidly expanding area of engineering and applied physics. Featuring a blend of theory and applications, coverage includes detailed accounts of the primary theories of light, including ray optics, wave optics, electromagnetic optics, and photon optics, as well as the interaction of light and matter. Presented at increasing levels of complexity, preliminary sections build toward more advanced topics, such as Fourier optics and holography, photonic-crystal optics, guided-wave and fiber optics, LEDs and lasers, acousto-optic and electro-optic devices, nonlinear optical devices, ultrafast optics, optical interconnects and switches, and optical fiber communications. The third edition features an entirely new chapter on the optics of metals and plasmonic devices. Each chapter contains highlighted equations, exercises, problems, summaries, and selected reading lists. Examples of real systems are included to emphasize the concepts governing applications of current interest. Each of the twenty-four chapters of the second edition has been thoroughly updated. |
| at&t logo history: E-Learning: Strategies for Delivering Knowledge in the Digital Age Marc J. Rosenberg, 2000-11-16 Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved. Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses: • Requirements for building a viable e-learning strategy • How online learning will change the nature of training organizations • Knowledge management and other new forms of e-learning Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International. |
| at&t logo history: Meggs' History of Graphic Design Philip B. Meggs, Alston W. Purvis, 2016-05-10 The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future. |
| at&t logo history: Universal Service Milton Mueller, 1997 Effective June 1, 1998, The MIT Press no longer distributes titles for the AEI Press. Orders for this book should be placed with: AEI Press c/o Publishers Resources, Inc. 1224 Heil Quaker Blvd. P.O. Box 7001 La Vergne, TN 37086-7001 |
| at&t logo history: Nerds 2.0.1 Stephen Segaller, 1998 Chronicles the history of computer networking and discusses how it was developed, how the Internet was created, how it changed through the last half of the twentieth century, and other related topics. |
| at&t logo history: There Is No Next Sam Smith, 2014-10-28 Thirty years after Michael Jordan’s first NBA game comes an oral history of his legendary career, told by the men who played with him and against him, coached him, and witnessed first-hand the iconic greatness of the most dominant athlete sports has ever seen. Featuring interviews with: Larry Bird • Magic Johnson • Phil Jackson • Reggie Miller • Isiah Thomas • Reggie Theus • Chris Mullin • Doug Collins • Dominique Wilkins • Steve Kerr • John Paxson • David Stern • Gregg Popovich • Derek Harper • Bill Walton • Karl Malone • Horace Grant • Joe Dumars • Danny Ainge • B.J. Armstrong • Marv Albert • Grant Hill • Jerry Colangelo • Bill Cartwright • Jerry Reinsdorf • Johnny Bach • Rod Thorn • Rick Barry • Kevin Loughery • David Axelrod • President Barack Obama • and many more! Written by Sam Smith—author of the New York Times bestseller THE JORDAN RULES and recent inductee into the NBA Hall of Fame—THERE IS NO NEXT assembles a cast of Hall-of-Famers, teammates, opponents, coaches, and others who experienced the ferocious drive and unparalleled greatness that defined Jordan’s career. Packed with previously untold stories and stunning insight into Jordan and his six championships, THERE IS NO NEXT is the last word on why there has never been, and will never be, another Michael Jordan. |
| at&t logo history: Saul Bass Jennifer Bass, Pat Kirkham, 2011-11-09 This is the first book to be published on one of the greatest American designers of the 20th Century, who was as famous for his work in film as for his corporate identity and graphic work. With more than 1,400 illustrations, many of them never published before and written by the leading design historian Pat Kirkham, this is the definitive study that design and film enthusiasts have been eagerly anticipating. Saul Bass (1920-1996) created some of the most compelling images of American post-war visual culture. Having extended the remit of graphic design to include film titles, he went on to transform the genre. His best known works include a series of unforgettable posters and title sequences for films such as Alfred Hitchcock's Vertigo and Otto Preminger's The Man With The Golden Arm and Anatomy of a Murder. He also created some of the most famous logos and corporate identity campaigns of the century, including those for major companies such as AT&T, Quaker Oats, United Airlines and Minolta. His wife and collaborator, Elaine, joined the Bass office in the late 1950s. Together they created an impressive series of award-winning short films, including the Oscar-winning Why Man Creates, as well as an equally impressive series of film titles, ranging from Stanley Kubrick's Spartacus in the early 1960s to Martin Scorsese's Cape Fear and Casino in the 1990s. Designed by Jennifer Bass, Saul Bass's daughter and written by distinguished design historian Pat Kirkham who knew Saul Bass personally, this book is full of images from the Bass archive, providing an in depth account of one of the leading graphic artists of the 20th century. |
| at&t logo history: Branding For Dummies Bill Chiaravalle, Barbara Findlay Schenck, 2011-03-01 Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards. |
| at&t logo history: AT&T Consent Decree United States. Congress. House. Committee on the Judiciary. Subcommittee on Economic and Commercial Law, 1991 |
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