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| attorney search engine optimization: Law Firm SEO Jason Hennessey, 2021-07-14 If you're a lawyer, competition drives you-but not just in the courtroom. You can't rely on success alone to stand out in today's market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials. In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don't need to be an SEO expert to leverage digital marketing. Whether you're a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead. |
| attorney search engine optimization: The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve Jeffery W. Lantz, 2009-10 How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter. |
| attorney search engine optimization: SEO for Growth John Jantsch, Phil Singleton, 2016-09-11 Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results--Amazon.com. |
| attorney search engine optimization: The SEO Blueprint David Krevitt, Ryan Stewart, 2020-02-26 Rank in Position 1, Increase Revenue, Crush CompetitionIf you can rank your website 1st in Google, your business make more money.But you already know that...otherwise you wouldn't be here.We've been in the same spot as you, when we've done everything we can to rank well, but there always a few sites that we just can't seem to outrank.What if you knew exactly what you needed to do to beat them? How can we promise you these amazing results?After 10 years of doing SEO for clients, author Ryan Stewart's agency (WEBRIS) was acquired.Why?The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.Read that last sentence again...GET RESULTS EVERY TIME.And in The SEO Blueprint, he's literally giving you their success formula!Here's what you'll learn inside The SEO Blueprint: The types of keywords you should try to rank first (follow this and you'll make money faster) How competitors can help any page rank for MORE keywords The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!) How to know exactly what type of content to write so that search engines love every time page you write How to audit your site for hidden problems & what to do when you find them Why Google may never rank your content (even though it's brilliant!) Which of your site's pages have the most potential (& which you shouldn't waste your time on) The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast How to know if a keyword is worth going after (this will save you tons of lost time, effort & money) How to structure your website properly (this will help you win those massive head keywords) And much more! Plus a FREE goody bag with everything you need to run a website like a boss!Aside from the years of SEO experience packed into this book, you'll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.Imagine how much of an edge over your competitors all this will give you...Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now! Editorial reviewsI've been working in the SEO industry for 10+ years - this is by far the best book on subject that I've read.Brent Carnduff, Amazon.com This guy is legit. Save yourself 1000 hrs of study by picking up this gem.Cole L, Amazon.com What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.Stephen, Amazon.com Easy read, well written and insightful. I don't have a ton of SEO experience so this book has been helpful.Pamela P, Amazon.com This book isn't all talk - there are real actionable processes and templates.Trevor Stolber, Amazon.com |
| attorney search engine optimization: Own the Map Conrad Saam, 2020 |
| attorney search engine optimization: Beyond Se Habla Español Liel Levy, Natalie Fragkouli, 2021-06-22 The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm. |
| attorney search engine optimization: The Lawyer Marketing Book Matt Starosciak, 2017-08-01 The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law. |
| attorney search engine optimization: How to Perform the Ultimate Local Seo Audit Casey Meraz, 2014-11-17 Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings. That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors. This book was written with a simple easy to use format which will show you what problems you're addressing, the desired outcome, and how to do it. It's written in a step by step guide that also corresponds to a Google Doc spreadsheet which will allow you to easily hit the ground running with an audit. Instead of focusing on the pie in the sky this is a practical book and covers specifically the areas you have control over. See What People Are Saying About The BookAmazingly awesome, ultimately complete. Wow Casey, great work! I'm sure this will be used over and over again by many. - Linda Buquet, Owner of Local Search Forum Wow. Comprehensive resource. Great for business owners that do their own seo. Thanks for all of the hard work put in. - Evan Guthrie The 8 Phases We Cover in this BookPhase 1 Google My Business Page Optimization Phase 2: Website and landing page optimizationPhase 3: Citations auditPhase 4: Organic penalty analysis and link auditPhase 5: Reviews Analysis Phase 6: Social Audit Phase 7: Competition Analysis Phase 8: Developing an on-going strategy Which Results Will This Help You WithThis book is specifically geared towards Google local results (Previously known as Google Places, Google Plus Local, etc.). This book is based off Casey Meraz's Moz.com guide tilted the same. |
| attorney search engine optimization: The Client-Centered Law Firm Jack Newton, 2020-01-28 The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line. |
| attorney search engine optimization: How to Get More Law Firm Clients: Without Losing Time & Money Or Getting Screwed by a Marketing Company Andrew Stickel, 2019-01-11 Do You Know the #1 Secret to Getting More Law Clients? Marketing is always evolving. Forty years ago, lawyers couldn't market. Then along came Bates v. Arizona State Bar, and attorneys rushed to radio stations, local TV, and the phone book in search of that once-in-a-lifetime case. Then the internet happened, bringing us Search Engine Optimization, Pay Per Click ads, and Social Media. Every lawyer I talk to has tried one (or more) of these, but they feel like they're just throwing money away. And most of the time they are. Gone are the days when you could say, Need legal help? Hire me! and get clients. What's a savvy lawyer to do? In How Get More Law Firm Clients Without Losing Time & Money or Getting SCREWED By a Marketing Company, you'll learn a completely new (and much cheaper) way to market your law firm and retain more clients--value first. Provide value, and you'll be able to: Easily increase your monthly intake Create top of mind awareness without spending a dime Launch ad campaigns that convert like crazy Generate clients on demand with a community of leads Turn past clients into your best salespeople Protect your bottom line from all-hype-no-substance marketers Whether you're a sole proprietor just starting out, you own an established firm with local brand recognition, or you work at a national firm with hundreds of partners, How to Get More Law Firm Clients will help you take your firm's revenue to the next level. |
| attorney search engine optimization: Everyday Public Relations for Lawyers Gina Rubel, 2019-08-31 Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach. |
| attorney search engine optimization: Fame 101 Jay Jessup, Maggie Jessup, 2010 Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results--Cover, p. [4]. |
| attorney search engine optimization: Dive Into SEO Narayan Prusty, 2014-06-07 Search Engine Optimization, or SEO, is one of the most powerful tools you can use to get traffic to your(or your clients) websites. In Dive Into SEO, Blogger and Entrepreneur Narayan Prusty gives you a solid grasp of what SEO is all about, and how it can help you generate steady and sustainable traffic to your website. As you progress through the book, you'll learn about structuring a website for SEO, the the importance of website speed, redirection, duplicate content handling and link building. By the time you reach the final page, you'll be equipped to use SEO personally to give your websites and edge against the competition. If you are a developer or not, this book is perfect for you. Its well written for everyone to understand |
| attorney search engine optimization: Search Engine Optimization For Dummies Peter Kent, 2010-10-05 The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new Caffeine search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap! Provides you with a clear understanding of the basics of search engine optimization Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines Offers completely updated material on Bing, localized search optimization, video search optimization, Google's new Caffeine search algorithm, and more Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain! |
| attorney search engine optimization: The Ultimate Guide to Search Engine Marketing Bruce C. Brown, 2007-01-12 Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version. |
| attorney search engine optimization: How to Capture and Keep Clients Jennifer J. Rose, 2005 In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more. |
| attorney search engine optimization: The New Law Business Model Ali Katz, 2021-01-12 You became a lawyer to help people and have a great life. Instead, you're working insane hours, not making the money you had hoped, and are not fulfilled by your life as a lawyer. Ali Katz was struggling with the same issues while also being a single mom who needed control of her calendar. When she saw major flaws in the way lawyers, like herself, were taught to serve families and small business owners, she decided to do something about it. Ali developed a new way to practice law-one that puts relationships before transactions. And while that made her happy, the icing on the cake was that she started generating over $1 million annually in just three years, all while going to her office just three days a week. Now, Ali brings this knowledge and experience to bear in The New Law Business Model. If you're a lawyer, there's no need to abandon your dreams. In this book, Ali shows how to use your most valuable asset-your law degree-for the good of families, small businesses, and most importantly, your well-being. Pulling from her own journey, Ali shares the roadmap she followed and insights she found that made her success possible. The old law business model is broken. It's time to replace it with one that works for you, your family, and your clients. It's time to take back your time, your income, and your humanity. The New Law Business Model was created to guide inspired lawyers like you into a new era. |
| attorney search engine optimization: The Clear Word Jack Blanco, 2007-05 The Clear Word lets the power of ancient texts come through today. As the meaning of Scripture becomes more transparent, you see more of Gods grace. His love shines through even in difficult Old Testament passages. The Clear Word has renewed the devotional lives of thousands of people. Let it renew yours. Now available in the popular two-column format with the text in paragraphs. |
| attorney search engine optimization: The Game Changing Attorney Michael Mogill, 2018-10-18 These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases. |
| attorney search engine optimization: SEO Made Simple for Lawyers Michael Fleischner, 2020-04-21 SEO Made Simple for Lawyers is the most popular search engine optimization guide for improving website rankings. This step-by-step guide has been created to help lawyers improve online rankings and reputation. Grow your practice with insider secrets for getting your website, local listings, and other digital assets to appear at the top of search result pages. Whether starting a new practice or looking to expand your current one, SEO Made Simple for Dentists has been designed to improve online exposure and generate new clients. Add to your current marketing efforts with the help of search engine optimization - driving free traffic to your website and business. You already know that most new clients are looking for attorneys in a general geographic area. So how can you make sure your practice comes out on top? How do you optimize your site to appear in local search results? SEO Made Simple for Lawyers has been updated with all of the latest strategies and techniques for taking advantage of local search. Driving the majority of new clients to your firm, local search continues to evolve. Until now only a few insiders knew what was driving top placements, but now all is revealed in this definitive search engine optimization guide. Additional changes to the Google algorithm such as mobile-first, BERT, and other updates are explained in detail. No experience is needed as author Michael Fleischner explains the intricacies of search engine optimization in plain, easy-to-understand language. SEO Made Simple for Lawyers is ideal for anyone seeking to improve rankings - no experience necessary. In this guide, you'll gain a full understanding of the current Google algorithm, what matters most when trying to improve website ranking, and how Google My Business works. Most importantly, you'll learn how to optimize your site and other digital assets to achieve top rankings. Save money and reach your target audience organically. With SEO Made Simple, you can start to reap the benefits of a well-optimized website for your firm by implementing just a few small changes that Google will notice and reward you for. Although SEO strategies continue to evolve, the fundamental building blocks are still the same. Build on your success with this powerful guide, SEO Made Simple for Lawyers. |
| attorney search engine optimization: Lawyer's SEO Playbook Adam Jabbar, 2024-09-27 Tired of SEO strategies that just don't work for law firms? This is the playbook you've been waiting for. If you've been struggling to get your law firm noticed online, or if your SEO efforts are yielding little to no results, you're not alone. Many legal professionals have tried cookie-cutter SEO tactics-only to realize that growing a law firm's digital presence requires a specialized approach. Lawyer's SEO Playbook: Drive Organic Traffic and Grow Your Firm is your step-by-step guide to unlocking the power of search engine optimization tailored specifically for the legal industry. No generic advice. No fluff. Just real, practical SEO strategies that have been proven to work for law firms like yours. What You'll Learn in This Book: How to attract more clients with local SEO: Learn how to dominate local search results and get found by clients in your area who need your services right now. The secrets to ranking higher on Google: Discover the exact on-page and off-page SEO techniques that will boost your law firm's rankings and drive more organic traffic to your website. How to create SEO-optimized content: Build a content strategy that not only ranks well but also converts visitors into clients by speaking directly to your audience's legal needs. Link-building for law firms: Get high-quality backlinks that boost your authority and search engine visibility, even if you're just starting out. Stay ahead with advanced SEO tactics: Learn how to optimize for voice search, mobile-first indexing, and video SEO-ensuring your firm stays competitive in the ever-evolving world of digital marketing. Why This Playbook is Different: Author Adam Jabbar, a seasoned SEO expert and technology lawyer, has worked with over 1,000 law firms to develop SEO strategies that actually drive results. With a Bachelor of Law from the University of London and a BBA from Heriot-Watt University, Adam combines his legal background with digital marketing expertise to offer SEO strategies that are specifically tailored for lawyers. Unlike generic SEO guides, this book speaks directly to the needs of law firms and legal professionals, showing you how to turn search traffic into real, paying clients. What Sets This Playbook Apart: SEO tailored for lawyers: Stop wasting time with one-size-fits-all SEO strategies. This guide is built for law firms, with every tip and strategy designed to address the unique challenges of legal marketing. Proven strategies: The tactics in this book have been used by top-performing law firms to grow their client base and boost their online visibility-now it's your turn. Practical, actionable advice: No confusing jargon, no vague theories-just easy-to-follow steps to help you rank higher, generate more leads, and grow your firm's revenue. Transform Your Law Firm's SEO in Weeks, Not Months Whether you're a solo attorney or managing a growing practice, Lawyer's SEO Playbook will give you the tools you need to start driving organic traffic, attracting qualified leads, and establishing your firm as the go-to legal resource in your area. Ready to see your law firm on the first page of Google? Don't wait-start implementing these proven SEO strategies today and watch your firm's online presence soar. |
| attorney search engine optimization: Networks, Crowds, and Markets David Easley, Jon Kleinberg, 2010-07-19 Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others. |
| attorney search engine optimization: The Art of Client Service Robert Solomon, 2016-03-17 A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. |
| attorney search engine optimization: Google Power Search Stephan Spencer, 2011-07-23 Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples. Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar Acquire advanced Google skills that result in more effective search engine optimization (SEO) |
| attorney search engine optimization: Law Firm SEO Jason Hennessey, 2021-08-03 |
| attorney search engine optimization: Value-Based Fees Alan Weiss, 2008-11-03 In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees. |
| attorney search engine optimization: Fireproof Mike Morse, John Nachazel, 2020-06-23 Skilled lawyers who open their own firms can quickly find their dream career turning into a nightmare. When the firm doesn't grow as fast as you expected, the money doesn't come like you'd hoped despite working long hours, and your less-capable peers are passing you by, it can be demoralizing and deeply frustrating. Mike Morse has been there. The change he made that transformed both his personal life and his professional future was running his law firm like a business. Now, along with John Nachazel, Mike has written the book he wishes he had twenty years ago. In Fireproof, the duo lay out a roadmap of business principles to help you sort out what's missing from your firm. By running your firm like a business, you are free to work in your sweet spot, doing what you love to do every day. You'll attract more clients, make more money, and enjoy newfound freedom. As your firm grows, you'll enjoy peace of mind knowing it'll bring more profitability-not more problems. |
| attorney search engine optimization: Content Marketing and SEO for Law Firms John McDougall, 2020 Other law firms are getting great leads from digital marketing and you can too!Content Marketing and SEO for Law Firms is an accessible guidebook to improve your bottom line by making your legal marketing tactics work seamlessly together. You'll find essential tips and advice on digital strategy, SEO, paid search, social media marketing, analytics, public relations, conversion optimization, blogging, content, local search, mobile and email marketing. |
| attorney search engine optimization: The Lawyer's Guide to Marketing on the Internet Gregory H. Siskind, Deborah McMurray, Richard P. Klau, 2007 In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice. |
| attorney search engine optimization: Tiger Tactics Ryan McKeen, Billie Tarascio, William Umansky, 2019-02 What is Your Dream? Being a lawyer is difficult. Creating a sustainable and profitable firm that works for you is even harder. Most lawyers never get there. Most lawyers feel stuck in jobs. And many lawyers who choose to work for themselves struggle to make a profit or make any time for their lives. Tiger Tactics is about unlocking your dream. It was written by five lawyers who have individually gone on to create million and multi-million dollar practices. Tiger Tactics is about the stories, the struggles, and the practical advice necessary to thrive in the law practice jungle. Want more access and discussion? Join the Tiger Tactics online community at https: //www.facebook.com/groups/tigertacticsbook |
| attorney search engine optimization: Online Law Practice Strategies Mark Homer, Jabez Lebret, Justine Dailey, 2017-07-31 How do you navigate the ever-changing world of online marketing and advertising? Online Law Practice Strategies explains everything you need to know to build a successful practice online, whether you're a solo practitioner or part of a large firm. |
| attorney search engine optimization: The Truth About Search Engine Optimization Rebecca Lieb, 2009-02-13 In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just any site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags |
| attorney search engine optimization: Ettinger on Elder Law Estate Planning Michael Ettinger, 2010 Elder Law Estate Planning is a niche area of law which combines the features of elder law and estate planning that pertain most to the needs of the middle class. In 1991, AARP published a Consumer Report on Probate concluding that probate was a process to be avoided. That marked the end of traditional will planning and started the living trust revolution. Since then, millions of people have set up trusts to: * Save time and money in settling the estate * Avoid legal guardianship if they become disabled * Avoid having their personal and financial matters made public * Reduce the chance of a will contest * Keep control in the family and out of the court system By 1990, the field of elder law also emerged to help people navigate the increased complexity of state Medicaid rules and regulations, the soaring costs of nursing home stays, and the fact that people were living considerably longer. Elder law and estate planning continue to grow independently of each other, sometimes to the detriment of clients. Estate planning lawyers are of little value when the estate plan to avoid probate fails to prevent a nursing home stay consuming all of the assets, because the lawyer is unfamiliar with elder law. On the other hand, elder law attorneys often protect assets but overlook basic estate planning issues such as saving taxes and keeping assets in the blood. The practice of Elder Law Estate Planning means: * Getting your assets to your heirs, in the best possible way, with least amount of taxes and legal fees * Keeping those assets in the blood for your grandchildren, and * Protecting your assets from the costs of long-term care and qualifying for government benefits available to pay for care. Middle class clients today need an elder law estate planning attorney to address their estate planning needs as well as to help with long-term care, disability and Medicaid issues as they arise. |
| attorney search engine optimization: The Lawyer's Ultimate Guide to Online Leads Ken Matejka, 2015-02-24 40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful. |
| attorney search engine optimization: How to Start and Build a Law Practice Jay G. Foonberg, 1999 Lawyers in every phase of their careers have relied on this basic primer for planning and growing a successful practice. This new edition includes 30 additional chapters, updates on new technologies, and proven insights on all aspects of legal practice Major topic areas include getting started, selecting the best location, selecting the best equipment -- everything from stationery and furniture to computers; getting and keeping clients, the dos and don'ts of billing, and the basics of managing the office -- from stocking forms (many templates are included) and bookkeeping to using private investigators. |
| attorney search engine optimization: WordPress Search Engine Optimization Michael David, 2015-10-28 A complete guide to dominating search engines with your WordPress site About This Book Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business Learn everything from keyword research and link building to customer conversions, in this complete guide Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing Who This Book Is For This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience. What You Will Learn The elements that search engines use to rank websites—and how to optimize your site for premium placement Harness social media sites to extend the reach of your site and gain more visitors Discover the high-volume, high-value search phrases that customers use when searching for your products or services Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them Build high-quality, high-value links from other websites to raise your rankings in search engines Create optimized and engaging content that both search engines and readers will love Avoid common SEO mistakes that can get your site penalized by search engines In Detail WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book. Style and approach This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. |
| attorney search engine optimization: Intake Specialists Harlan Schillinger, 2015-05-04 This books focuses on the team, the unsung heroes of your business, the individuals who are communicating with your prospects, clients and patients by telephone. These people are also known as the first impressions director, the front desk, the receptionist, the sales team, customer service and the call center. Our goal is to shine a bright light on the team so that the business owner, CEO, COO -- from the top down -- is reminded how critical these individuals are to their bottom line. |
| attorney search engine optimization: LAW FIRM SEO: TURN ORGANIC CLICKS INTO CASES: A Comprehensive Guide to Protecting Your SEO Investment and Ensuring Success in the Digital Space Ross Kernez, There’s a joke share with my chief content creator, and it goes like this; “If you want to understand what SEO is, don't ask an SEO”. Take my word for it, as a busy law firm owner the last thing you want yourself or your colleagues to be doing is going into the weeds with SEO. The best possible use of your time will be to grasp the fundamentals, the first principles if you like. So you can hold whoever is in charge of your organic law firm website traffic to account and not get bluffed! |
| attorney search engine optimization: Official Gazette of the United States Patent and Trademark Office , 2004 |
| attorney search engine optimization: Law Firm SEO Dan Verghese, Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online. Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site's content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time. Packed with sector-specific tips, this complete playbook on SEO for law firms will help you: - Research the right keywords - Structure your website for higher rankings - Optimize for local SEO - Get more 5-star online reviews - Create compelling content to earn high-quality backlinks - Identify and fix technical issues - Continuously improve visibility and conversions. Includes access to downloadable templates to get you started: - Keyword Research Template - On-Page SEO Content Audit Template - Technical SEO Audit Template - Citations Tracker. Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas. Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams. |
Local Elder Law Attorneys
What is an elder law attorney? The specialty of "elder law" evolved in the 1980s as it became increasingly clear that the complicated legal issues confronting seniors - in particular …
What Is a Power of Attorney? - ElderLawAnswers
Oct 10, 2023 · General power of attorney — Gives your agent all the powers and rights you have yourself. Durable power of attorney — Can be limited or general. It remains in effect if you happen to …
Sherwood, Elder Law Attorney, Steven McClelland
Steven McClelland is an attorney and owner of McClelland Law Firm, P.A, Our practice concentrates on estate planning, probate, and elder law with a particular emphasis on obtaining …
lawyer,barrister,solicitor,attorn…
attorney 法律事务代理人;律师. 1在英国旧时，代理人分为私人代理人〔private attorney〕和法律事务代理人〔attorney at law〕。前者又称为事实代理人〔attorney in fact〕，指接受委托而代替他人从事一定 …
Gardendale, Elder Law Attorney, Jeffrey Cotney
Firm Description. Providing comprehensive planning for residents of Gardendale, AL. A primary focus of my practice is helping families work through the complicated and confusing …
Local Elder Law Attorneys
What is an elder law attorney? The specialty of "elder law" evolved in the 1980s as it became increasingly clear that the complicated legal issues confronting seniors - in particular qualifying …
What Is a Power of Attorney? - ElderLawAnswers
Oct 10, 2023 · General power of attorney — Gives your agent all the powers and rights you have yourself. Durable power of attorney — Can be limited or general. It remains in effect if you …
Sherwood, Elder Law Attorney, Steven McClelland
Steven McClelland is an attorney and owner of McClelland Law Firm, P.A, Our practice concentrates on estate planning, probate, and elder law with a particular emphasis on …
lawyer,barrister,solicitor,attorney有什么分别呢？ - 知乎
attorney 法律事务代理人;律师. 1在英国旧时，代理人分为私人代理人〔private attorney〕和法律事务代理人〔attorney at law〕。前者又称为事实代理人〔attorney in fact〕，指接受委托而代替 …
Gardendale, Elder Law Attorney, Jeffrey Cotney
Firm Description. Providing comprehensive planning for residents of Gardendale, AL. A primary focus of my practice is helping families work through the complicated and confusing process of …
How Do I Resign My Role as a Power of Attorney (POA)?
Jul 5, 2024 · Acting as a power of attorney is a huge responsibility that takes considerable time and effort. Not everyone is willing to accept this role, and if they do, they may change their …
What's the Difference Between Guardianship and Power of …
Aug 28, 2014 · A power of attorney and a guardianship are tools that help someone act in your stead if you become incapacitated. With a power of attorney, you choose who you want to act …
Hamburg, Elder Law Attorney, Russell Farbiarz
Russell E. Farbiarz joined the firm in October 2009, and is currently the firm’s Managing Partner. Mr. Farbiarz’s practice includes all areas of the law with concentrations in estate planning, …
11 Questions to Ask an Elder Law Attorney
Mar 4, 2024 · An experienced elder law attorney can help you understand and complete the proper legal documents in these cases. What to Ask. To find an elder law attorney who is a …
The Ins and Outs of Guardianship and Conservatorship
Feb 20, 2025 · The attorney-in-fact, in effect, stands in the shoes of the principal and acts for them on financial, business, or other matters. In most cases, even when the power of attorney is …
