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| attorney direct mail marketing: Marketing for Attorneys and Law Firms William Winston, 2013-04-15 Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book. |
| attorney direct mail marketing: Secrets of Attorney Marketing Law School Dares Not Teach Richard Jacobs, 2013-05-01 Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and rents this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, getting your name out there, and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book. |
| attorney direct mail marketing: Model Rules of Professional Conduct American Bar Association. House of Delegates, Center for Professional Responsibility (American Bar Association), 2007 The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts. |
| attorney direct mail marketing: Marketing the Law Firm Sally J. Schmidt, 1991 Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices. |
| attorney direct mail marketing: Everyday Public Relations for Lawyers Gina Rubel, 2019-08-31 Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach. |
| attorney direct mail marketing: ABA Journal , 2003-02 The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association. |
| attorney direct mail marketing: United States Reports United States. Supreme Court, 1979 |
| attorney direct mail marketing: Official Gazette of the United States Patent and Trademark Office , 2005 |
| attorney direct mail marketing: Official Reports of the Supreme Court United States. Supreme Court, 1977 |
| attorney direct mail marketing: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference Michael Levy, Dhruv Grewal, 2015-01-29 This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| attorney direct mail marketing: California Family Law Report , 1995 |
| attorney direct mail marketing: Lawyers' Ideals/lawyers' Practices Robert L. Nelson, David M. Trubek, Rayman L. Solomon, 1992 This collection of articles is an effort to create a greater understanding of the empirical issues that lie behind the debate over whether in the practice of law the ideals of professionalism have been replaced by the demands of commercialism. This book is the most systematic attempt so far to examine what professionalism means in the various arenas of legal practice in the United States. It also seeks to advance the theoretical interpretations that lie at the heart of the scholarship on professionalism and establish a framework for analyzing the issues that is more grounded than previous idealist accounts, yet retains some of the ideas of contingency and changeability that structualist accounts have ignored--Preface. |
| attorney direct mail marketing: Lawyer Advertising News , 1995 |
| attorney direct mail marketing: Professional Responsibility Nathan M. Crystal, Grace M. Giesel, 2024-02-06 Buy a new version of this textbook and receive access to the Connected eBook with Study Center on Casebook Connect, including lifetime access to the online ebook with highlight, annotation, and search capabilities. Access also includes practice questions, an outline tool, and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. Professional Responsibility: Problems of Practice and the Profession, Eighth Edition, is known for its flexibility and adaptability to different teaching methods and student learning styles. The text is easily adaptable to a variety of teaching methods, including question and answer discussion of text and problems, role play, student presentations, guest speakers, and writing seminars. The book is structured to enable instructors to present the materials doctrinally or by area of practice. The extensive multifaceted problems provide instructors with a wide range of options for presenting the material. The authors have carefully crafted the text so that reading assignments are reasonable – typically 10-15 pages for a one-hour session and 20-25 pages for a two-hour session. The book offers three types of problems, each of which has a specific purpose in the student’s ethical education. The text and principal discussion problems are designed to help students develop the ability to make sound judgments for difficult questions of professional responsibility. Each chapter contains Rule Review questions that present multiple hypotheticals enabling students to understand the scope and limitations of important rules of professional conduct. Multiple-choice assessment questions at the end of each chapter with detailed answers help the students review major concepts in the chapter and prepare for the MPRE. New to the Eighth Edition: Length shortened by almost 200 pages, to focus on the most important ethical issues for two-hour courses, which are now the standard. A number of problems have been moved from the text to the website and are still available for professors who have used them in the past. More in-depth discussion of the duty of confidentiality, including comparing the scope of the duty of confidentiality in New York, the District of Columbia, and California with ABA Model Rule 1.6; examining the concepts of use and disclosure; and adding analysis of the “possession exception” to the duty of confidentiality focusing on the lawyer’s decision to take possession of such evidence and the distinction between tangible criminal material and real incriminating evidence. Coverage of a number of contemporary issues involving ethics and technology, including ethical propriety of a lawyer responding to on-line criticism and the ethical aspects of a lawyer’s use of artificial intelligence. Additional material on the obligations of defense counsel and prosecutors, including defense counsel’s obligations when advising a client regarding a competency defense and new problem material on prosecutors’ ethical obligations under Rule 3.8 dealing with evidence of a wrongful conviction. Revised material on delivery of legal services, including new material on removal of restrictions on the unauthorized practice of law, comments on legal services plans and delivery of legal services in criminal cases, and pro bono services offered by law firms. Post-2020 ethical issues, including the application of the crime-fraud exception to the attorney-client privilege and issues of frivolous claims in litigation involving the 2020 Presidential election; new material on Justice Department investigation of “pattern and practice” investigations of a number of city police departments; and scrutiny of financial benefits received by Supreme Court Justices. Benefits for instructors and students: Realistic problems that develop students’ ability to make sound judgments. Emphasis on guiding students to articulate a cogent philosophy of lawyering. Innovative, flexible organization suited to a variety of courses and clinical programs. Organized by major doctrinal concepts, such as confidentiality and conflicts of interest. Offers alternative organization by area of practice. Modular organization for professor choice. Manageable length. Extensive Teacher’s Manual suggests lessons, sample syllabi (for two- and three-hour classes), Q & A, and role-playing models. Multiple-choice assessment questions and answers located at the end of each chapter to prepare students for the MPRE. PowerPoint slides dealing with fundamental concepts and the basic problems presented in the book. Essay questions with outlines of answers on the course website that instructors can use for class discussion or student review. |
| attorney direct mail marketing: National Reporter on Legal Ethics and Professional Responsibility , 1982 |
| attorney direct mail marketing: Vollmer V. Publishers Clearing House and Campus Subscriptions, Inc , 2000 |
| attorney direct mail marketing: United States of America V. Roth , 1988 |
| attorney direct mail marketing: ABA Journal , 1988-08-01 The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association. |
| attorney direct mail marketing: Reallionaire Farrah Gray, Fran Harris, 2005 For use in schools and libraries only. A former public assistance youth who became a self-made millionaire at 14. At 16, he was a reallionaire, a businessman dedicated to giving back and inspiring others. |
| attorney direct mail marketing: Annotated Model Rules of Professional Conduct , 2007 Previous editions published : 2003 (5th) and 1992 (2nd). |
| attorney direct mail marketing: Starting a Solo Law Firm 2021 Edition Attorney Robert Schaller, 2021-01-14 Attorney Robert Schaller and the Schaller Law Firm offer young lawyers in Starting a Law Firm in 2020-2021 a must-have desk reference book for building a law firm. Lawyers should invest in their future! Young lawyers worked hard in college and again in law school. Now it is time to reap the rewards of the intensive legal training. Earn the profits deserved. Develop pride and earn respect from your peers. Any lawyer who possesses a heartfelt desire to build a respected legal career, along with the vision and drive to succeed, should read and embrace the steps set forth in this book. This book is dedicated to the young lawyers who are unfulfilled working as associates for other lawyers or who recently graduated from law school with the courage to “hang out a shingle” and start their own law firm. This book provides concrete guidance about issues the author wished someone had taught him before he started his own law firm. Some lawyers have the courage to open a solo-practice law firm. Other lawyers start a law firm with one or two other lawyers they know and trust. There is strength in numbers. It is appealing to young lawyers in particular to have a law school classmate or fellow associate nearby for support. Others establish an “affiliation” with an existing firm. Sometimes a lawyer needs another lawyer to brainstorm and bounce ideas around. Deciding whether to start a law firm is a tough decision. You gain the freedom described above, but you lose the security of working for an established firm as an associate. But is that freedom? In the short run, a young lawyer likes the security of knowing a paycheck is coming twice a month. But all private practice lawyers ultimately realize that they “eat what they kill.” Therefore, the early shelter and protection offered by an established firm is lost after a few years when the developing lawyer is required to either leave the firm or develop a pool of clients that generate sufficient profits for the firm to justify the lawyer’s salary. In essence, the lawyer has to develop the lawyer’s own “profit center” or the lawyer’s own “solo firm” within the firm. Either way, the lawyer has to know how to start a practice and thrive. This book will help striving lawyers get on the path to success. Testing Your Entrepreneurial Spirit: Answer the questions below to determine if you have what it takes to start a law firm. Lawyers who want to start their own firm should answer affirmatively to most of the questions below or should partner with another lawyer who answers affirmatively to most questions. 1. Do you have a passion to do something great with your career? 2. Do you want to build a business to create wealth for yourself and not someone else? 3. Can you visualize your definition of success? 4. Do you have the determination and resolve to achieve your definition of success? 5. Are you an independent person? 6. Are you self-confident (despite the humiliation of law school)? 7. Are you ambitious? 8. Are you self-motivated? 9. Are you a self-starter? 10. Are you decisive after studying the pros and cons of an issue? 11. Are you a problem-solver? 12. Do you have effective communication skills? 13. Can you set timetables and stick to them without procrastinating? 14. Do you have a dream to be your own boss? 15. Do you have a passion to help clients? 16. Are you cognizant of your strengths and weaknesses? 17. Do you know when it is time to seek guidance from a more experienced attorney? 18. Are you resilient to temporary setbacks? 19. Are you flexible when a course correction is recognized? 20. Can you view a temporarily setback as an opportunity for improvement? 21. Are you able to convince strangers that you know what you are talking about? 22. Do you have the desire to continuously study a particular substantive area of law? 23. Are you looking to build your future instead of looking for something to do until you can find another job? 24. Do you want to start a law firm by yourself, classmate, colleague, or more senior attorney? |
| attorney direct mail marketing: Lawyer Advertising Louise L. Hill, 1993-06-21 Professions, notably law, have traditionally considered advertising to be an inappropriate solicitation of business. The princliples long governing how lawyers developed their practices have, however, undergone significant change due to Supreme Court decisions. Relying on the First Amendment, the Court has overturned categorical bans on lawyers advertising and, in so doing, prompted a fresh consideration of what promotion, by way of advertising, lawyers may undertake in promotion of their practices and in the service of the public. What is permissible and what is not? What regulations are allowable in the protection of the substantial state interest and what infringes on the practitioner's rights? Hill examines all the essential factors including advertising itself; the law of advertising; the contemporary circumstances surrounding lawyers' advertising; the historical background which gave rise to restrictions on lawyers' commerical speech; the relevance of the First Amendment; the manner in which the Court and the profession have responded; and the continuing evolvement of standards. Hill's comprehensive, balanced, and highly informed analysis is a fundamental contribution on a subject of controversy not only in the legal profession but in others as well. It will serve as an essential resource for those in the law and those who relate to them from several vantage points. |
| attorney direct mail marketing: Billboard , 1982-11-06 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| attorney direct mail marketing: Attorney General's Consumer Law Manual Maine. Department of Attorney General, 1990 |
| attorney direct mail marketing: Kiplinger's Personal Finance , 1989-08 The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics. |
| attorney direct mail marketing: Investigation Into the Removal of Nine U. S. Attorneys In 2006 Glenn A. Fine, 2009-11 On Dec. 7, 2006, at the direction of senior Dept. of Justice (DoJ) officials, seven U.S. Attorneys (USAt) were told to resign from their positions. Two other USAt had been told to resign earlier in 2006. In 2007, two DoJ offices conducted an invest. into the removals of these USAt. It focused on the reasons for the removals of the USAt and whether they were removed for political purposes, or to influence an invest., or prosecution. The invest. also examined: the process by which the USAt were selected for removal, and sought to identify the persons involved in those decisions; whether the Attorney General made any false statements concerning the removals, and whether they attempted to influence the testimony of other witnesses. Illus. |
| attorney direct mail marketing: An Investigation Into the Removal of Nine U.S. Attorneys in 2006 United States. Department of Justice. Office of the Inspector General, 2008 |
| attorney direct mail marketing: Legal Malpractice Ronald E. Mallen, Jeffrey M. Smith, 1996 |
| attorney direct mail marketing: Dental Management , 1988 |
| attorney direct mail marketing: Effective Marketing for Lawyers Christine S. Filip, Kathleen Waits, 1996 |
| attorney direct mail marketing: ABA Journal , 1994-02 The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association. |
| attorney direct mail marketing: The Hidden Operators of Deceptive Mailings United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations, 1999 |
| attorney direct mail marketing: Chemicals , 1928 |
| attorney direct mail marketing: Direct Marketing Market Place 1982 Edward Stern, 1982 |
| attorney direct mail marketing: Clearinghouse Review , 1998 |
| attorney direct mail marketing: Magnetic Marketing for Lawyers Dan S. Kennedy, Rjon Robins, 2021-04-20 ATTENTION LAW FIRM OWNERS: You have been lied to--for a very long time--by law school professors who told you that just being a great lawyer would be enough to attract plenty of great clients. Then, by marketing agencies, which have long viewed lawyers as easy marks, willing to write large checks for marketing services that offer little accountability and deliver little in the way of measurable results. Rolling the dice on marketing is no way to build a highly successful law firm! MAGNETIC MARKETING FOR LAWYERS® is the antidote. With it you can salvage some of the marketing investments you've already made, maximize your marketing dollars in the future, and--best of all--protect your valuable time from marketing gimmicks and gambles that just make no sense at all. Inside, marketing legend Dan S. Kennedy and small law firm management expert RJon Robins will take you, step by step, through the process of understanding, planning, and implementing MAGNETIC MARKETING® in your law firm. Stop wasting time and money by unlocking the key to real, predictable, sustainable growth and change the trajectory of your law firm--and your life--forever. |
| attorney direct mail marketing: Chemical, Color and Oil Record , 1928 |
| attorney direct mail marketing: Advertising in the Legal Profession Jay Wobith Stein, 1993 |
| attorney direct mail marketing: The E-Myth Attorney Michael E. Gerber, Robert Armstrong, J.D., Sanford Fisch, J.D., 2010-04-20 The complete guide to the business of running a successful legal practice Many attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective. Michael Gerber’s The E-Myth Attorney fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Attorney features: A complete start-up guide you can use to get your practice off the ground quickly, as well as comprehensive action steps for maximizing the performance of an existing practice Industry specific advice from two recognized legal experts that have developed a highly successful legal practice using Gerber’s principles Gerber’s universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses The E-Myth Attorney is the last guide you'll ever need to make the difference in building or developing your successful legal practice. |
| attorney direct mail marketing: ABA/BNA Lawyers' Manual on Professional Conduct , 2004 |
Local Elder Law Attorneys
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Local Elder Law Attorneys
What is an elder law attorney? The specialty of "elder law" evolved in the 1980s as it became increasingly clear that the complicated legal issues confronting seniors - in particular qualifying …
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Oct 10, 2023 · General power of attorney — Gives your agent all the powers and rights you have yourself. Durable power of attorney — Can be limited or general. It remains in effect if you …
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lawyer,barrister,solicitor,attorney有什么分别呢？ - 知乎
attorney 法律事务代理人;律师. 1在英国旧时，代理人分为私人代理人〔private attorney〕和法律事务代理人〔attorney at law〕。前者又称为事实代理人〔attorney in fact〕，指接受委托而代替 …
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Russell E. Farbiarz joined the firm in October 2009, and is currently the firm’s Managing Partner. Mr. Farbiarz’s practice includes all areas of the law with concentrations in estate planning, …
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