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| augmented reality and virtual reality solution companies: Augmented Reality and Virtual Reality M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro, 2021-05-04 This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike. |
| augmented reality and virtual reality solution companies: Augmented Reality and Virtual Reality Timothy Jung, M. Claudia tom Dieck, Philipp A. Rauschnabel, 2020-03-24 This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike. |
| augmented reality and virtual reality solution companies: Signals for Strategists David Schatsky, 2015 This book is for strategists0́4leaders, managers, entrepreneurs0́4who are so caught up in the daily pressures of business that they're missing key signals of their future reality. It's like driving a car heads down, staring at the dashboard, rather than heads up, looking through the windshield. We need to do both. The book is devoted to the practice of sensing, or scanning the horizon for signs of emerging trends. The sooner we see them, the better our response.Each chapter starts with a set of signals0́4data we observed that, taken together, helped us to reveal a trend. The impact of new technology on strategy is a theme of the book, and each chapter looks at how organizations are using new technologies to their advantage.The goal is to spark meaningful conversations within organizations: How could we participate in the collaborative economy? What could our CIO and our CMO be doing to drive strategy, innovation, and revenue growth? What could we do to leverage the Internet of Things and intelligent automation as catalysts of invention? Could we use MOOCs as pivots for corporate training, recruiting, and marketing? How might technology transform the manufacturing process, our supply chain, and the knowledge work that we do? Could we take advantage of the renaissance in domestic energy (oil and gas)? What could we be doing to counter cyber crime? What is our organization doing to tune into signals of emerging trends that may be relevant to us?In an environment where the pace of change is accelerating, sensing has become an essential discipline for all organizations. No matter your role in an organization, sensing emerging trends can make you more effective and more valuable in your work. If you've been working too heads-down lately and feel overwhelmed by data and deadlines, then this book is for you. It's a quick read designed to give you a heads up on your horizon. |
| augmented reality and virtual reality solution companies: Extended Reality in Practice Bernard Marr, 2021-07-26 WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise. |
| augmented reality and virtual reality solution companies: Virtual Reality and Augmented Reality Bruno Arnaldi, Pascal Guitton, Guillaume Moreau, 2018-05-08 Virtual and Augmented Reality have existed for a long time but were stuck to the research world or to some large manufacturing companies. With the appearance of low-cost devices, it is expected a number of new applications, including for the general audience. This book aims at making a statement about those novelties as well as distinguishing them from the complexes challenges they raise by proposing real use cases, replacing those recent evolutions through the VR/AR dynamic and by providing some perspective for the years to come. |
| augmented reality and virtual reality solution companies: Virtual & Augmented Reality For Dummies Paul Mealy, 2018-06-08 An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies. |
| augmented reality and virtual reality solution companies: Enterprise Augmented Reality Projects Jorge R. López Benito, Enara Artetxe González, 2019-12-20 Design end-to-end AR solutions for domains such as marketing, retail, manufacturing, tourism, automation, and training Key FeaturesUse leading AR development frameworks such as ARCore, ARKit, and Vuforia across key industriesIdentify the market potential of AR for designing visual solutions in different business sectorsBuild multi-platform AR projects for various platforms such as Unity, iOS, and AndroidBook Description Augmented reality (AR) is expanding its scope from just being used in mobile and game applications to enterprise. Different industries are using AR to enhance assembly line visualization, guide operators performing difficult tasks, attract more customers, and even improve training techniques. In this book, you'll gain comprehensive insights into different aspects of developing AR-based apps for six different enterprise sectors, focusing on market needs and choosing the most suitable tool in each case. You'll delve into the basics of Unity and get familiar with Unity assets, materials, and resources, which will help you build a strong foundation for working on the different AR projects covered in the book. You'll build real-world projects for various industries such as marketing, retail, and automation in a step-by-step manner. This will give you hands-on experience in developing your own industrial AR apps. While building the projects, you'll explore various AR frameworks used in the enterprise environment such as Vuforia, EasyAR, ARCore, and ARKit, and understand how they can be used by themselves or integrated into the Unity 3D engine to create AR markers, 3D models, and components of an AR app. By the end of this book, you'll be well versed in using different commercial AR frameworks as well as Unity for building robust AR projects. What you will learnUnderstand the basics of Unity application development and C# scriptingLearn how to use Android Studio along with ARCore and Sceneform to build AR prototypes for Android devicesEnable AR experiences on the web with ARCore and WebARExplore emerging AR authoring tools such as Augmented Class! for educationUnderstand the differences and similarities between handheld and head-mounted display (HMD) environments and how to build an app for each targetBecome well versed in using Xcode with ARKit and SceneKit to develop AR portals for iOS devicesWho this book is for This book is for anyone interested in emerging and interactive technologies or looking to build AR applications for any domain. Although, no prior augmented reality experience is required, having some skills in object-oriented programming (OOP) will be helpful. |
| augmented reality and virtual reality solution companies: Augmented Reality and Virtual Reality M. Claudia tom Dieck, Timothy Jung, 2019-02-19 This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike. |
| augmented reality and virtual reality solution companies: Virtual Reality and Augmented Reality Bruno Arnaldi, Pascal Guitton, Guillaume Moreau, 2018-03-15 Virtual and Augmented Reality have existed for a long time but were stuck to the research world or to some large manufacturing companies. With the appearance of low-cost devices, it is expected a number of new applications, including for the general audience. This book aims at making a statement about those novelties as well as distinguishing them from the complexes challenges they raise by proposing real use cases, replacing those recent evolutions through the VR/AR dynamic and by providing some perspective for the years to come. |
| augmented reality and virtual reality solution companies: Reality Check Jeremy Dalton, 2021-01-03 Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results. |
| augmented reality and virtual reality solution companies: Encyclopedia of Multimedia Borko Furht, 2008-11-26 This second edition provides easy access to important concepts, issues and technology trends in the field of multimedia technologies, systems, techniques, and applications. Over 1,100 heavily-illustrated pages — including 80 new entries — present concise overviews of all aspects of software, systems, web tools and hardware that enable video, audio and developing media to be shared and delivered electronically. |
| augmented reality and virtual reality solution companies: Augmented Reality in Education Vladimir Geroimenko, 2020-05-26 This is the first comprehensive research monograph devoted to the use of augmented reality in education. It is written by a team of 58 world-leading researchers, practitioners and artists from 15 countries, pioneering in employing augmented reality as a new teaching and learning technology and tool. The authors explore the state of the art in educational augmented reality and its usage in a large variety of particular areas, such as medical education and training, English language education, chemistry learning, environmental and special education, dental training, mining engineering teaching, historical and fine art education. Augmented Reality in Education: A New Technology for Teaching and Learning is essential reading not only for educators of all types and levels, educational researchers and technology developers, but also for students (both graduates and undergraduates) and anyone who is interested in the educational use of emerging augmented reality technology. |
| augmented reality and virtual reality solution companies: Spatial Augmented Reality Oliver Bimber, Ramesh Raskar, 2005-08-08 Like virtual reality, augmented reality is becoming an emerging platform in new application areas for museums, edutainment, home entertainment, research, industry, and the art communities using novel approaches which have taken augmented reality beyond traditional eye-worn or hand-held displays. In this book, the authors discuss spatial augmented r |
| augmented reality and virtual reality solution companies: Augmented Reality, Virtual Reality, and Computer Graphics Lucio Tommaso De Paolis, Antonio Mongelli, 2016-06-10 The 2-volume set LNCS 9768 and 9769 constitutes the refereed proceedings of the Third International Conference on Augmented Reality, Virtual Reality and Computer Graphics, AVR 2016, held in Lecce, Italy, in June 2016. The 40 full papers and 29 short papers presented werde carefully reviewed and selected from 131 submissions. The SALENTO AVR 2016 conference intended to bring together researchers, scientists, and practitioners to discuss key issues, approaches, ideas, open problems, innovative applications and trends on virtual and augmented reality, 3D visualization and computer graphics in the areas of medicine, cultural heritage, arts, education, entertainment, industrial andmilitary sectors. |
| augmented reality and virtual reality solution companies: Virtual and Augmented Reality Applications in Manufacturing S.K. Ong, A.Y.C. Nee, 2013-04-17 Written by experts from the world’s leading institutions in the field, this is the only book to cover virtual and augmented reality in manufacturing from a manufacturing perspective, rather than a computer science angle. It details applications of state-of-the-art technologies in real industrial situations. |
| augmented reality and virtual reality solution companies: Practical Augmented Reality Steve Aukstakalnis, 2016-09-08 The most comprehensive and up-to-date guide to the technologies, applications and human factors considerations of Augmented Reality (AR) and Virtual Reality (VR) systems and wearable computing devices. Practical Augmented Reality is ideal for practitioners and students concerned with any application, from gaming to medicine. It brings together comprehensive coverage of both theory and practice, emphasizing leading-edge displays, sensors, and DIY tools that are already available commercially or will be soon. Beginning with a Foreword by NASA research scientist Victor Luo, this guide begins by explaining the mechanics of human sight, hearing and touch, showing how these perceptual mechanisms (and their performance ranges) directly dictate the design and use of wearable displays, 3-D audio systems, and tactile/force feedback devices. Steve Aukstakalnis presents revealing case studies of real-world applications from gaming, entertainment, science, engineering, aeronautics and aerospace, defense, medicine, telerobotics, architecture, law enforcement, and geophysics. Readers will find clear, easy-to-understand explanations, photos, and illustrations of devices including the Atheer AiR, HTC Vive, DAQRI Smart Helmet, Oculus (Facebook) CV1, Sony PlayStation VR, Vuzix M300, Google Glass, and many more. Functional diagrams and photographs clearly explain how these devices operate, and link directly to relevant theoretical and practical content. Practical Augmented Reality thoroughly considers the human factors of these systems, including sensory and motor physiology constraints, monocular and binocular depth cues, elements contributing to visually-induced motion sickness and nausea, and vergence–accommodation conflicts. It concludes by assessing both the legal and societal implications of new and emerging AR, VR, and wearable technologies as well as provides a look next generation systems. |
| augmented reality and virtual reality solution companies: New Perspectives on Virtual and Augmented Reality Linda Daniela, 2020-05-31 New Perspectives on Virtual and Augmented Reality discusses the possibilities of using virtual and augmented reality in the role of innovative pedagogy, where there is an urgent need to find ways to teach and support learning in a transformed learning environment. Technology creates opportunities to learn differently and presents challenges for education. Virtual reality solutions can be exciting, create interest in learning, make learning more accessible and make learning faster. This book analyses the capabilities of virtual, augmented and mixed reality by providing ideas on how to make learning more effective, how existing VR/AR solutions can be used as learning tools and how a learning process can be structured. The virtual reality (VR) solutions can be used successfully for educational purposes as their use can contribute to the construction of knowledge and the development of metacognitive processes. They also contribute to inclusive education by providing access to knowledge that would not otherwise be available. This book will be of great interest to academics, researchers and post-graduate students in the field of educational technology. |
| augmented reality and virtual reality solution companies: Virtual, Augmented Reality and Serious Games for Healthcare 1 Minhua Ma, Lakhmi C. Jain, Paul Anderson, 2014-04-25 There is a tremendous interest among researchers for the development of virtual, augmented reality and games technologies due to their widespread applications in medicine and healthcare. To date the major applications of these technologies include medical simulation, telemedicine, medical and healthcare training, pain control, visualisation aid for surgery, rehabilitation in cases such as stroke, phobia and trauma therapies. Many recent studies have identified the benefits of using Virtual Reality, Augmented Reality or serious games in a variety of medical applications. This research volume on Virtual, Augmented Reality and Serious Games for Healthcare 1 offers an insightful introduction to the theories, development and applications of virtual, augmented reality and digital games technologies in medical and clinical settings and healthcare in general. It is divided into six sections: section one presents a selection of applications in medical education and healthcare management; Section two relates to the nursing training, health literacy and healthy behaviour; Section three presents the applications of Virtual Reality in neuropsychology; Section four includes a number of applications in motor rehabilitation; Section five aimed at therapeutic games for various diseases; and the final section presents the applications of Virtual Reality in healing and restoration. This book is directed to the healthcare professionals, scientists, researchers, professors and the students who wish to explore the applications of virtual, augmented reality and serious games in healthcare further. |
| augmented reality and virtual reality solution companies: Founded Melissa Kaufman, Raab Mike, 2022-01-04 Founded is the go-to reference for first-time entrepreneurs, providing lessons and inspiration to empower anyone starting a new project or business. Melissa Kaufman and Mike Raab, the directors of Northwestern’s renowned student entrepreneurship program, The Garage, show you how to tap into the superpower of thinking and acting like an entrepreneur based on their experience guiding hundreds of early-stage startups. Founded explains—through the authors’ own expertise and interviews with successful young founders—how to • make the best possible decisions when launching your business, • avoid the common mistakes of first-time entrepreneurs, • take immediate, concrete steps to get started on a new idea. In this essential book for first-time and student founders, you will learn why entrepreneurship is for everyone, “failure” is inevitable (and why that’s a good thing!), and how to make sure you’re building something people want. Founded will shatter your misconceptions about starting a business and help you get started turning your ideas into something real today! |
| augmented reality and virtual reality solution companies: Metaverse For Beginners 2023 Justin Sonnen, 2022-02-03 When people talk about the future, they usually mean virtual reality. The reason is that when you say the future, most people think of science fiction, and nearly all SF takes place in a virtual space. The word metaverse is actually an old term for cyberspace–the virtual environment that exists on computers. So, you could argue that the metaverse and cyberspace are virtually the same things. The word metaverse originally meant just one thing: a synonym for the word universe. Now, it means a lot of things, some contradictory. Metaverse has the slick ring of the future around it, but in reality, it refers to past or present realities, not just a future vision. The term is thrown around so much that you can't trust what it means. What we call the metaverse might be better termed the internet-on-steroids or something more accurate and less sexy-sounding! The metaverse is a little bit like virtual reality, except not quite. It's a confusing term these days. That's because, in the 90s, Neal Stephenson (of Snow Crash fame) imagined the metaverse as a network of connected 3D spaces that users could interact with using VR goggles and haptic feedback devices. The metaverse is the general term for all digital universes being connected. We are just starting to build these worlds, and it’s easy to get sidetracked by the technologies that we’re using to build them, (which are sometimes quite new.) Just as an aside, remember how every startup in 1983 used a Commodore 64 as its main computer? Even with that amazing machine, no one really predicted anything like what the internet would become. Hey everyone, I'm doing a think piece that looks at the future of VR. I'm really interested to hear from people on this one! What would you like technology to do for you in the metaverse? What new activities and experiences do you most want developing? The main aim of this piece is to get a better understanding of what we actually want the future to be. The metaverse could be anything you imagine it to be. It's the virtual world of your imagination. By thinking about what you want it to be, you will shape it with your actions. The metaverse can't become real until someone builds it with code. Until then, the metaverse is whatever we imagine it to be while we are building it together. |
| augmented reality and virtual reality solution companies: Decentralized Finance (DeFi) & Metaverse For Beginners 2 Books in 1 2022 Dave Shamrock, Justin Sonnen, 2022-03-31 Decentralized Finance (DeFi) 2022 Cryptocurrency's promise is to make money and payments all around accessible to anyone, regardless of where they are on the planet. The Decentralized Finance (DeFi) or Open Finance development makes that promise a stride further. Imagine a global, open option in contrast to each financial service you use today — investment funds, loans, trading, insurance and more are accessible to anybody in the world with a cell phone and internet connection. This is presently conceivable on smart contract blockchains, like Ethereum. Smart contracts are programs running on the blockchain that can execute consequently when certain conditions are met. These smart contracts empower developers to work undeniably with more modern functionality than essentially sending and accepting cryptocurrency. These projects are what we currently call decentralized apps or dapps. You can think about a dapp as an app that is based on decentralized innovation, instead of being built and constrained by a solitary, unified substance or organization. Become accustomed to this word, dapp, you'll be seeing it a ton from now into the foreseeable future. While a portion of these concepts may sound cutting edge, automated loans negotiated straightforwardly between two strangers in different parts of the world, without a bank in the center a large number of these dapps are now live today. There are DeFi dapps that permit you to make stable coins (digital currency whose worth is fixed to the US dollar), loan out money and earn interest on your crypto, apply for a loan, trade one asset for another, go long or short assets, and carry out computerized, advanced investment strategies. Metaverse For Beginners 2022 When people talk about the future, they usually mean virtual reality. The reason is that when you say the future, most people think of science fiction, and nearly all SF takes place in a virtual space. The word metaverse is actually an old term for cyberspace–the virtual environment that exists on computers. So, you could argue that the metaverse and cyberspace are virtually the same things. The word metaverse originally meant just one thing: a synonym for the word universe. Now, it means a lot of things, some contradictory. Metaverse has the slick ring of the future around it, but in reality, it refers to past or present realities, not just a future vision. The term is thrown around so much that you can't trust what it means. What we call the metaverse might be better termed the internet-on-steroids or something more accurate and less sexy-sounding! The metaverse is a little bit like virtual reality, except not quite. It's a confusing term these days. That's because, in the 90s, Neal Stephenson (of Snow Crash fame) imagined the metaverse as a network of connected 3D spaces that users could interact with using VR goggles and haptic feedback devices. The metaverse is the general term for all digital universes being connected. We are just starting to build these worlds, and it’s easy to get sidetracked by the technologies that we’re using to build them, (which are sometimes quite new.) Just as an aside, remember how every startup in 1983 used a Commodore 64 as its main computer? Even with that amazing machine, no one really predicted anything like what the internet would become. Hey everyone, I'm doing a think piece that looks at the future of VR. I'm really interested to hear from people on this one! What would you like technology to do for you in the metaverse? What new activities and experiences do you most want developing? The main aim of this piece is to get a better understanding of what we actually want the future to be. The metaverse can't become real until someone builds it with code. Until then, the metaverse is whatever we imagine it to be while we are building it together. |
| augmented reality and virtual reality solution companies: State of the Art Virtual Reality and Augmented Reality Knowhow Nawaz Mohamudally, 2018-05-23 State-of-the-Art Virtual Reality and Augmented Reality Knowhow is a compilation of recent advancements in digital technologies embracing a wide arena of disciplines. Amazingly, this book presents less business cases of these emerging technologies, but rather showcases the scientific use of VR/AR in healthcare, building industry and education. VR and AR are known to be resource intensive, namely, in terms of hardware and wearables - this is covered in a chapter on head-mounted display (HMD). The research work presented in this book is of excellent standard presented in a very pragmatic way; readers will appreciate the depth and breadth of the methodologies and discussions about the findings. We hope it serves as a springboard for future research and development in VR/AR and stands as a lighthouse for the scientific community. |
| augmented reality and virtual reality solution companies: XR Case Studies Timothy Jung, Jeremy Dalton, 2021-09-11 This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business. |
| augmented reality and virtual reality solution companies: Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-03-02 Virtual and augmented reality is the next frontier of technological innovation. As technology exponentially evolves, so do the ways in which humans interact and depend upon it. Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on the trends, techniques, and uses of virtual and augmented reality in various fields, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as human-computer interaction, digital self-identity, and virtual reconstruction, this multi-volume book is ideally designed for researchers, academics, professionals, theorists, students, and practitioners interested in emerging technology applications across the digital plane. |
| augmented reality and virtual reality solution companies: The Palgrave Handbook of Corporate Sustainability in the Digital Era Seung Ho Park, Maria Alejandra Gonzalez-Perez, Dinorá Eliete Floriani, 2020-10-06 This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this handbook facilitates an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future. |
| augmented reality and virtual reality solution companies: Telegeoinformatics Hassan A. Karimi, 2004-03-15 Telegeoinformatics is a new discipline resulting from the integration of mobile computing with wired and wireless communications, geoinformatics (including GIS and GPS), and remote sensing techniques and technologies. Users of telegeoinformatics from every field will need a comprehensive reference to solve multiple types of problems involving locat |
| augmented reality and virtual reality solution companies: HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) Harvard Business Review, John P. Kotter, W. Chan Kim, Renée A. Mauborgne, 2011-02-24 Most company's change initiatives fail. Yours don't have to. If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: Lead change through eight critical stages Establish a sense of urgency Overcome addiction to the status quo Mobilize commitment Silence naysayers Minimize the pain of change Concentrate resources Motivate change when business is good This collection of best-selling articles includes: featured article Leading Change: Why Transformation Efforts Fail by John P. Kotter, Change Through Persuasion, Leading Change When Business Is Good: An Interview with Samuel J. Palmisano, Radical Change, the Quiet Way, Tipping Point Leadership, A Survival Guide for Leaders, The Real Reason People Won't Change, Cracking the Code of Change, The Hard Side of Change Management, and Why Change Programs Don't Produce Change. |
| augmented reality and virtual reality solution companies: Digital Transformation and Corporate Branding Maria Teresa Cuomo, Pantea Foroudi, 2023-09-29 Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology. |
| augmented reality and virtual reality solution companies: Pygmalion's Spectacles Stanley G. Weinbaum, 2012-06-01 Sci-fi luminary Stanley G. Weinbaum first broke through with the hugely influential story A Martian Odyssey, one of the first to depict an alien being in a somewhat sympathetic light. Written in 1935, the short tale Pygmalion's Spectacles is no less innovative: it centers around the implications of a technology that's surprisingly close to what we now call virtual reality. |
| augmented reality and virtual reality solution companies: Business Trends in Practice Bernard Marr, 2021-11-15 WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner. |
| augmented reality and virtual reality solution companies: Storytelling for Virtual Reality John Bucher, 2017-07-06 Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the timeless principles of storytelling and how they are being applied, transformed, and transcended in Virtual Reality. Interviews, conversations, and case studies with both pioneers and innovators in VR storytelling are featured, including industry leaders at LucasFilm, 20th Century Fox, Oculus, Insomniac Games, and Google. For more information about story, Virtual Reality, this book, and its author, please visit StorytellingforVR.com |
| augmented reality and virtual reality solution companies: Spatial Computing: An AI-Driven Business Revolution Cathy Hackl, Irena Cronin, 2024-05-14 The next phase of the internet—multimodal, vision-enabled AI that will transform society Written by Irena Cronin, renowned consultant in the immersive space, and Cathy Hackl, globally recognized tech & gaming executive, futurist, and speaker, Spatial Computing: An AI-Driven Business Revolution reveals exclusive insider knowledge of what's happening today in the convergence of AI and spatial computing. Spatial Computing is an evolving 3D-centric form of computing that uses AI, Computer Vision, and extended reality to blend virtual experiences into the physical world, breaking free from screens into everything you can see, experience, and know. Spatial Computing: An AI-Driven Business Revolution includes coverage of: The new paradigm of human-to-human and human-computer interaction, enhancing how we visualize, simulate, and interact with data in physical and virtual locations Navigating the world alongside robots, drones, cars, virtual assistants, and beyond—without the limitation of just one technology or device Insights, tools and illustrative use cases that enable businesses to harness the convergence of AI and spatial computing today and in the decade to come via both hardware and software The impact of spatial computing is just starting to be felt. Spatial Computing: An AI-Driven Business Revolution is a must-have resource for business leaders who wish to fully understand this new form of revolutionary, evolutionary technology that is expected to be even more impactful than personal computing and mobile computing. |
| augmented reality and virtual reality solution companies: ECKM 2017 18th European Conference on Knowledge Management Academic Conferences and Publishing Limited, 2017 |
| augmented reality and virtual reality solution companies: Creating Augmented and Virtual Realities Erin Pangilinan, Steve Lukas, Vasanth Mohan, 2019-03-18 Despite popular forays into augmented and virtual reality in recent years, spatial computing still sits on the cusp of mainstream use. Developers, artists, and designers looking to enter this field today have few places to turn for expert guidance. In this book, Erin Pangilinan, Steve Lukas, and Vasanth Mohan examine the AR and VR development pipeline and provide hands-on practice to help you hone your skills. Through step-by-step tutorials, you’ll learn how to build practical applications and experiences grounded in theory and backed by industry use cases. In each section of the book, industry specialists, including Timoni West, Victor Prisacariu, and Nicolas Meuleau, join the authors to explain the technology behind spatial computing. In three parts, this book covers: Art and design: Explore spatial computing and design interactions, human-centered interaction and sensory design, and content creation tools for digital art Technical development: Examine differences between ARKit, ARCore, and spatial mapping-based systems; learn approaches to cross-platform development on head-mounted displays Use cases: Learn how data and machine learning visualization and AI work in spatial computing, training, sports, health, and other enterprise applications |
| augmented reality and virtual reality solution companies: Virtual and Mixed Reality Randall Shumaker, 2009-07-15 The 13th International Conference on Human–Computer Interaction, HCI Inter- tional 2009, was held in San Diego, California, USA, July 19–24, 2009, jointly with the Symposium on Human Interface (Japan) 2009, the 8th International Conference on Engineering Psychology and Cognitive Ergonomics, the 5th International Conference on Universal Access in Human–Computer Interaction, the Third International Conf- ence on Virtual and Mixed Reality, the Third International Conference on Internati- alization, Design and Global Development, the Third International Conference on Online Communities and Social Computing, the 5th International Conference on Augmented Cognition, the Second International Conference on Digital Human Mod- ing, and the First International Conference on Human Centered Design. A total of 4,348 individuals from academia, research institutes, industry and gove- mental agencies from 73 countries submitted contributions, and 1,397 papers that were judged to be of high scientific quality were included in the program. These papers - dress the latest research and development efforts and highlight the human aspects of the design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human–computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. |
| augmented reality and virtual reality solution companies: Augmented Reality and the Future of Education Technology Aggarwal, Rashmi, Gupta, Prachi, Singh, Satinder, Bala, Rajni, 2024-06-17 In the field of education, the quick progression of technologies poses both unprecedented challenges and unparalleled opportunities. As our classrooms undergo a large shift, traditional practices are being questioned, demanding a reevaluation of how we teach, learn, and prepare the leaders of tomorrow. The consensus is clear: for our students to thrive in an increasingly tech-driven world, they must not only understand but also master technology to ensure future economic success. However, the integration of these technologies into education brings forth a myriad of complexities, necessitating a thoughtful exploration of their impact and potential solutions. The swift development of transformational technologies is reshaping education, presenting educators, administrators, and policymakers with a daunting challenge. Augmented Reality and the Future of Education Technology offers pivotal solutions to the challenges presented by transformative technologies in education. Traditional teaching methods are being scrutinized, and the need for a cohesive understanding of these technologies is becoming imperative. The growing gap between the demands of the digital age and the current state of education highlights the urgency to address issues such as teacher readiness, student engagement, and the overall organizational culture's ability to adapt to this technological paradigm shift. The question remains: How can education effectively harness these technologies to create learner-centric, personalized, and engaging learning experiences? |
| augmented reality and virtual reality solution companies: Smart and Sustainable Operations Management in the Aviation Industry Turan Paksoy, Sercan Demir, 2024-09-18 The ongoing impact of Industry 4.0 and disruptive technologies has transformed conventional supply chains into globally connected collaborative networks. As supply chains become flexible, agile, and digital structures, the planning and operation phases of the key business processes become more complex. This book presents state-of-the-art chapters on smart and sustainable supply chain management in the aviation industry. The aviation industry is one of the main industries affected by the rapid transformation initiated by the Fourth Industrial Revolution. Disruptive technologies, such as artificial intelligence, augmented reality, advanced sensor systems, and autonomous robots, are shaping the future of the aviation industry. In this sense, conventional aviation operations are being replaced by innovative ones, and aviation companies need to switch their business models. This transformation is required due to the increasing economic, environmental, and social concerns.Smart and Sustainable Operations Management in the Aviation Industry: A Supply Chain 4.0 Perspective addresses these changes in the aviation industry. This book covers a wide range of topics, including key business operations in aviation, productivity improvement strategies in the aviation industry, and promising applications of disruptive technologies for aviation companies. |
| augmented reality and virtual reality solution companies: Virtual Reality: Visual Computation, Augmented and Mixed, I/O Interface Dr.J.Shobana, Dr.S.Nithya, Mrs.G.S.Gayathri, Mrs.H.Deepika, Dr.N.Jayashri Karthikeyan, 2024-03-05 Dr.J.Shobana, Assistant Professor, Department of Computer Science and Engineering, SRM Institute of Science and Technology, Kattankulathur, Chennai, Tamil Nadu, India. Dr.S.Nithya, Assistant Professor, Department of Computer Applications, SRM Institute of Science and Technology, Kattankulathur, Chennai, Tamil Nadu, India. Mrs.G.S.Gayathri, Assistant Professor, Department of Computer Science, SRM Institute of Science and Technology, Ramapuram, Chennai, Tamil Nadu, India. Mrs.H.Deepika, Assistant Professor, Department of Information Technology, Panimalar Engineering College, Chennai, Tamil Nadu, India. Dr.N.Jayashri Karthikeyan, Assistant Professor, Department of Computer Science, SRM Institute of Science and Technology, Ramapuram, Chennai, Tamil Nadu, India. |
| augmented reality and virtual reality solution companies: Virtual Reality (VR)/ Augmented Reality (AR) Applications in the Airline Industry. Feasibility and Effects Tim Tsagopoulos, 2022-01-05 Seminar paper from the year 2020 in the subject Tourism - Miscellaneous, grade: 2,0, University of Applied Sciences Worms, language: English, abstract: The seminar paper explores the effectiveness and feasibility of virtual reality applications in the airline industry. Virtual reality offers numerous advantages, especially when compared to traditional media. This can be used by airlines to safe costs and improve the overall safety of processes, which are regarded as the two main drivers for implicating virtual reality. The technology is used broadly around the airline industry but does not lead to the desired success in every aspect, where the research reveals that there should be a clear distinction between replacing and supporting traditional applications. It is of importance to keep track of technological progress advanced by other industries, taking advantage of the high interest generated for the technology to derive practical applications for airlines. |
| augmented reality and virtual reality solution companies: A Modern Approach of Virtual Reality and Augmented Reality Dr.T.Velumani, Dr.P.Prasanya Devi, Mrs. P. Aruljeyanthi, Thivya Sindhu.T , 2023-08-30 Dr.T.Velumani, Assistant Professor & Head, Department of Information Technology, Rathinam College of Arts and Science (Autonomous), Coimbatore, Tamil Nadu, India. Dr.P.Prasanya Devi, Guest Lecturer, PG Department of Computer Science, Government Arts College, Melur, Madurai, Tamil Nadu, India. Mrs.P.Aruljeyanthi, Assistant Professor, Department of Computer Science, Ayya Nadar Janaki Ammal College (Autonomous), Srivilliputtur Main Road, Sivakasi, Tamil Nadu, India.. Thivya Sindhu.T, Assistant Professor, Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Pasumalai, Madurai, Tamil Nadu, India. |
word usage - Is "augmented with" or "augmented by" preferable ...
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What does "pneumatic" mean when applied to a person?
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